Design

Huge success for the INTERNI Creative Connections exhibition at the FuoriSalone 2021. From 4 to 19 September, the event recorded a total of over 180,000 visitors at the three main locations: the quads of the University of Milan, the Orto Botanico di Brera and – until 27 September – the Audi City Lab, for the first time in Via della Spiga 26.

The Mondadori Group magazine, edited by Gilda Bojardi invited leading Italian players from the design world, along with international architects and designers to translate into experimental installations the concepts of care, sustainability and mobility. With the contributions of 2 co-producers (Audi and Eni) and in collaboration with companies and institutions almost thirty site-specific installations, micro-architecture and macro-objects were produced which – along with conferences and talks – created a varied mosaic of styles and visions, as well as moments of exchange that attracted thousands of people. These included a great many Italian and international journalists who gave INTERNI Creative Connections outstanding media coverage – from national newspapers to radio and television, the specialised press, and mass-market publications – as well as ensuring continuous presence on the main social media and web channels.

The Internimagazine.it website saw a +50% increase in unique users compared with the previous period and the reinforcement of the range of social media activities – with the generation of over 650 posts, each with an average of 70,000 profiled followers – led to a doubling of the total reach compared with previous figures.

The INTERNI exhibition was consequently confirmed as the symbolic event of the FuoriSalone – which this year marked its 30th anniversary – created in 1990 on the initiative of Gilda Bojardi, the magazine’s editor. Underlying this success is the high level cultural and design element of the installations, the prestigious Italian and international brands involved, as well as the many smaller players who have equally contributed to the creation of content of value.

The exceptional feedback, both from the public and in terms of media visibility, testifies to INTERNI’s absolute leadership in the professional living segment and design system communication, and, as Gilda Bojardi underlined, “It was also a strong signal for Milan and for a vibrant sector – that of design – which proposes and produces, and which has never given up. Indeed, thanks to the events, presentations, conferences, live and virtual debates, new proposals and collections and the displays in the showrooms, new spaces and museums set up for the occasion, this FuoriSalone was truly a unique and unforgettable occasion.”

Our thanks to all of the companies and partners who took part in the exhibition: Audi/Marcel Wanders studio, Eni/Carlo Ratti Associati, Italo Rota, Alessio Fini; Artemide/MC A – Mario Cucinella Architects; GLO/ Marco Nereo Rotelli; OPPO/Kengo Kuma, London Design Festival, Clare Farrow and Musicity/Midori Komachi; Fondazione Renzo Piano with Lia Piano/Anna Merci with Puricelli; Whirlpool/AMDL Circle and Michele De Lucchi; Sal Cord and Oneeightyone/Italo Rota and Francesca Grassi; EXPO 2020 Dubai – Padiglione Italia; Eurostands and Ledvance/MAD Architects; Corepla e Guzzini/Stroop Design with Jeffrey Beers International; Staininger Group-Six Senses Kitzbühel Alps/Peter Pichler Architecture; Guglielmi/Alessandro Zambelli; Qeeboo/Stefano Giovannoni; NABA Nuova Accademia di Belle Arti/Claudio Larcher and Sara Ricciardi; EWO/NOA* Network of Architecture; LAD onlus/Emilio Randazzo; the Italian Embassy in Madrid, COAM, di_mad, ADI-FAD/Davide Valoppi– Noarc; JCP Universe/CTRLZAK for Homage to Nanda Vigo; Fondazione Bisazza for Homage to Alessandro Mendini; PerDormire/Fabio Novembre Studio; Associazione per il Policlinico Onlus/CastagnaRavelli; APEX-Brasil with Abimóvel/José Roberto Moreira do Valle; Mapei/Cino Zucchi Architetti and Chiara Zucchi; TMK Projekt, Wolf Group, Forbo, Hushoffice, Muraspec/Mac Stopa and Massive Design; Missoni Home/Rosita Missoni; Nardi/Raffaello Galiotto; Magis; Netflix and, finally, Axor-Hansgrohe, Caricami, Danese, Ferrarelle, illy, Kartell.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, starts the year with an international issue dedicated to Phygital Design that combines physical and digital experiences. And there is a range of initiatives planned for the year: two events in Milan in April and September, and a media partnership with the Italian Pavilion at Expo 2020 Dubai.

INTERNI Phygital Design and the Index Design Guide

Completely in English, with translations of the text in Italian at the back of the magazine, this issue of the magazine develops the theme of communication in the chain of creativity.

“Communicate. Never before has this word taken on such a rich variety of a meaning,” declared Gilda Bojardi, editor of INTERNI. “The pandemic and physical distancing has obliged us to reinvent how we share ideas and plans and forced us to experiment with the possibilities offered by digital media in support of the physical. But we have also realised how important direct contact is in transmitting the immense combination of values from which the products of Italian design take shape. We therefore find ourselves at an important turning point in which we have to rethink the very essence of the act of communication, or rather the content of such communication, which, when we’re talking about design, must move, but also tell a story about identity, culture and values.”

To produce this new issue, INTERNI asked companies how the digital-real mix has changed the way in which they present themselves. We also carried out a survey among communication professionals to ask them about how they see the transformation that is underway. The picture that emerges is both dense and stimulating: year zero of the ‘phygital’ era it will lead to experimentation, to a breaking free of the consolidated approach to design communication, and the creation of new ways of talking about historical Italian know-how

As a supplement the new issue of INTERNI, Design Index Guide is a unique directory with over 8000 Italian design addresses: the producers and the products, where and what to buy, the designers, the photographers, the publicists, the publishers, the trainers, the organisers, the exhibitors.

Also available in a digital version and online on all mobile devices (smartphones and tablets) and on desktops at: https://www.internimagazine.it/designindex/

Events and special initiaitives

INTERNI, is a point of reference in design which, thanks to its creative strengths, has developed a system of parallel publications that have transformed it from a monthly magazine to a brand capable of creating events and initiatives, also abroad. In fact, during the year many initiatives aimed at reigniting the creative spirit of Milan and beyond.

Following the great success of the 1st edition of INTERNI Designer’s Week 2020 – which recorded a reach of 18 million users on the brand’s digital and social media channels and physical visits by over 60,000 people from Italy and abroad – from 12 to 23 April the magazine will launch the 2nd edition in Milan of this urban event dedicated to industrial and furniture design, with a focus on aspects of sustainability, the circular economy and mobility. With print and digital guide, on and off-line visibility will be given to the presentations of new product collections by the most important Italian and foreign companies will present at their respective flagship stores, showrooms and special locations.

From 4 al 19 September, for the FuoriSalone 2021, INTERNI will has planned an event-exhibition called Creative Connections. Staged in the courtyards of the University of Milan and inside the amazing Orto Botanico of Brera, the exhibition aims to establish a link between creativity, ideas and people from different cultures and countries.

And finally, to enhance with cultural and publishing activities and events, the project for the participation of Italy at the upcoming Universal Exposition, INTERNI will be the media partner of the Italian Pavilion at Expo 2020 Dubai. A collaboration that will include events and publishing initiatives during the six-month long exhibition and the period leading up to Expo 2020 Dubai, which will begin on 1 October 2021.

INTERNI January-February will be on newsstands from Wednesday 20 January 2021.

For more information, please go to: www.internimagazine.it

Milan, 3 June 2020 – From this month INTERNI will enhance and complete its communication system with a new daily digital format, INTERNI Design Journal, that will address current issues, analysed from a design perspective. But this is not the only thing that’s new in June: there will also be a special print edition dedicated to all of the new products that we could have discovered both inside and outside the Salone Del Mobile, an issue that underlines the great enthusiasm and close attention that the magazine edited by  Gilda Bojardi gives not only to design but also to the creative energies of companies and designers.

“INTERNI believes in the strength of the entire value chain of design and this rich programme of editorial initiatives is the proof,” declared the editor Gilda Bojardi. “we like to think that the rebirth of the great tradition of Italian design will start also from here, from a unique plurality of expression to which we will always attempt to give voice and reflect its rich heterogeneity.”

INTERNI Design Journal

Online from this week will be Interni Design Journal, an innovative digital format in Italian and English, which can be accessed from the home page of the web site internimagazine.it conveyed through a system of newsletters. Each day, a key word and an issue of particular interest will be presented, examined by taking the opinion of an authoritative name and a journalistic survey, as well as a design analysis of five new products along with multimedia background with interviews with designers and entrepreneurs. The content of Interni Design Journal is curated by Laura Traldi, a professional journalist and a long-time collaborator of the magazine.

INTERNI June

The June issue of INTERNI offers a 70-page feature which presents what’s new in 2020 from the home, furnishing, kitchen, bathroom and lighting sectors. In addition to the 200 products – all published in preview – there are the contributions of 102 entrepreneurs and 70 designers who, in exclusively for the magazine, express their views on a series of important arguments: the strategies required for the recovery of the furniture industry, the values we need to pursue to protect and consolidate the leadership of Made in Italy, the big issue on which our future will depend. Enhancing this important selection of direct testimony, are critical texts by cultural operator Davide Rampello, the economist Stefano Micelli, and the sociologist Aldo Bonomi. Three different points of view that share a single strong conviction: that in order to ensure a virtuous reconstruction, the Italian System must focus on its intrinsic values, on a “made-to-measure” model, able to combine digital innovation with the great analogue-artisan tradition of Made in Italy.

These initiatives will be supported by a communication campaign across a range of media:  newspapers, magazine e web.

The June issue of INTERNI will be available on newsstands from 5 June.

For more information, please go to: www.internimagazine.it

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

For more information, please go to: www.internimagazine.it

CasaFacile, the Mondadori Group magazine edited by Francesca Magni, has a number of surprises in store for its readers: a décor box and many events in Milan.

In fact, from this week CasaFacile is offering a limited edition box of wonders with everything needed to given free rein to your creativity. As a gift for others or yourself, the contents will enable you to illuminate holiday season parties, wrap Christmas presents, and make special decorations and  greetings cards, as well as a kit per for the creation of a metal ‘himmeli’ (a typically Nordic  hanging good luck charm for the house). The CasaFacile Décor Box can be bought online at casafacileclub.it at the price of €19.90 (or in Milan at the Nap Atelier from 14 November to 12 December 2019).

Also in Milan, from 14 November, the stylist Elisabetta Viganò will dress the windows of the Nap Atelier, (in Viale Piave 19), a space dedicated to interior design and the sale of fabrics, wallpaper and furnishing accessories founded by the designer Stefania Passera. It is here that her taste for a decorative style is expressed, with a “sweet” colour palette and mix of patterns, a place with a soul that is closely aligned with that of CasaFacile. The Atelier, that will be decorated with the participation of LondonArt for wallpapers, Ligne Roset for sofas, and Rossini Illuminazione for lighting, will also host until 12 December a number of events. Starting with the inauguration with aperitifs (on Thursday 14 November at 6 pm) to an open editorial meeting (on 28 November). Also, every Saturday will feature artisans on display and workshops (how to make a lampshade, notebooks with wallpaper, ‘pop’ embroidery); while every Tuesday there will be an architect or stylist from Studio Pisk for private and personalised advice; and, finally, every Thursday a creative laboratory for creations in paper and much more. Visitors will also have the chance to enjoy a nice cup of coffee by Caffè Vergnano. Book your experience and buy your box on casafacileclub.it

But that’s not all. CasaFacile, a point of reference for home and design enthusiasts in search of a refined but accessible aesthetic, will end the year with a special December issue. The magazine on newsstands from 4 December features: three Italian homes with Christmas decoration by top stylists Cristina Gigli, Vanessa Pisk and Elisabetta Viganò; two Christmas tables  laid out by mise en place expert Marta Mariani at the home of A Gipsy in the Kitchen; ten original do-it-yourself solutions specially created for readers by the magazines Bloggers; and a before & after in a one-room apartment full of space-saving ideas and charm.

 For more information: www.casafacile.it

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Milano, 16 September 2019 – INTERNI will take part in the London Design Festival 2019 with two events featuring some of the most representative protagonists from the world of design culture. The common theme linking the work of the speakers will be a conceptual approach to design and a constant search fro new ways to modulate everyday spaces. Architects and designers who bring together art, design, architecture and urban planning to create new scenarios that are appropriate for contemporary urban locations.

Urban Regeneration: new city, new habitat, new technology, is the title of the first talk organised in collaboration with the Italian Cultural Institute in London, during which the destiny of the contemporary metropolis will be examined. In a discussion moderated by David Turnbull, director of Atopia Research, the speakers will be Alessandro Melis (Studio Heliopolis 21 Architetti Associati and curator of the Italian Pavilion at the 2020 Architecture Biennale in Venice) and Andrew Waugh (Waugh Thistleton Architects), two protagonists of international standing in the world of architecture, and engaged in the issue of environmental quality, who will exchange ideas about new city design, and comparing the Italian background and know-how with Anglo-Saxon design culture. The event, which is open to the public, will take place on Tuesday 17 September at 6.30 pm, at the Italian cultural Institute in London (39 Belgrave Square, London SW1X 8NX) which will be transformed into a unique stage for the occasion.

A subsequent event will take place on Friday 20 September at 6 pm at the Saatchi Gallery (Duke of York’s HQ King’s Rd London SW3 4RY – Conference Room) with an encounter, organised in collaboration with I-Made, an event for which INTERNI is a media partner, and which, under the artistic leadership of Giulio Cappellini, celebrates the excellence of Made in Italy and the exclusive skills of Italian artisans and manufacturers.

The Renewed Quality of Made in Italy Design is the topic that will be discussed by Aldo Cibic, an author who combines the iconic nature of Italian product design with  urban planning, from the Italian studio Lazzarini Pickering Architetti, designers with a tailor-made attitude to projects of varying scale, and Richard Woods, the British artist whose work covers painting, sculpture and installations. The event will be moderated by Deyan Sudjic, director of The Design Museum in London.

The events have been organised in collaboration with di: Inhabits hotels, Cappellini an Cantina Zuani.

For more information, please go to: www.internimagazine.it

From January Annalisa Rosso will be the new editor of Icon Design, the upscale magazine of design, architecture and interiors of the Mondadori Group; at the same time Maria Cristina Didero will take on the role of di editor-at-large.

With this new team, Icon Design will cover the world of design in all its varied facets through stories about cutting edge personalities, objects, homes and projects.
A multi-disciplinary and international approach open to the broadest range of issues and aimed at an expanding target of readers and advertisers, who have rewarded a formula that has become a point of reference with excellent results in terms of advertising revenues.

Design journalist and independent curator, Annalisa Rosso has written for and overseen production for numerous national and international titles, including Casa Vogue Brasil, Living, Alla Carta, Wallpaper, Ideat, 032c, Architektur und Wohnen. She led the launch of the new Domusweb designed by Mark Porter in 2017 and has worked as a consultant for numerous brands in the sector.
She has been a guest lecturer at the Design Canberra Festival 2018, the University of Genoa, TEDx Talks, the Salone del Mobile.Milano Shanghai and the Triennale in Milan.
She curated the seventh edition of Operae, the independent design fair in Turin, and the personal exhibition of Valentina Cameranesi in Milan’s 5VIE district, during Miart and the Milano Design Week in 2018.

Maria Cristina Didero is an independent curator, author and freelance journalist. She has worked with national and international institutions and a number of titles, including Vogue, Domus and Icon Design.
Her most recent projects include the exhibition SuperDesign in New York about radical Italian design; one-man show of Erez Nevi Pana entitled Vegan Design – Or The Art of Reduction for the Milan Design Week 2018; Fun House, an anthology dedicated to the Snarkitecture  collective, at the National Building Museum in Washington D.C.. During the latest edition of the Design Week in Prague, OKOLO has dedicated and curated an exhibition of her texts, graphically visualised.