Donna Moderna

Donna Moderna, the magazine edited by Annalisa Monfreda, is publishing a new issue with a special cover dedicated to the adoption of abandoned cats and dogs.

Featured on the cover of the magazine is the influencer Veronica Ferraro who, for the first time poses with her beloved dog Steve in an effort to improve public awareness of an issue of great current significance to which also the stars of the web are increasingly close.

With more than a million followers on Instagram, Veronica Ferraro is one of the most followed young women in Italy and she has always been an animal lover. After the arrival of Amelia, a very sweet Cavalier King Charles spaniel, she adopted Steve, a mongrel pincher, who appeared for the first time on Instagram along with the influencer in the summer of 2018.

“In 2018, Giorgio and I were visiting Los Angeles and we came across an association for abandoned animals that rounded up dogs for adoption. When little Steve arrived, it was love at first sight. That evening at the home of Chiara (Ferragni, a close friend of Veronica, ed.) she couldn’t contain her joy,” Veronica Ferraro told Donna Moderna. 

A big fashion fan, as well as an example for many women who want to enhance themselves and keep fit, Veronica and Steve are the protagonists in the pages of the magazine of a special fashion feature, along with Cristina and Martina, two animal-loving girls who pose with their four-legged friends.

During the shoot, two backstage videos were also made with exclusive interviews, that will be put up on the brand’s social media profiles.

On a glamourous and heartfelt set, the pets were photographed for Donna Moderna as authentic stars, together with their owners, Veronica, Cristina and Martina: three young women who love grunge and the dandy style, couture dresses and vintage blouses, tartan and black leather, but more than anything else, love their dogs, all abandoned and discovered at dog pounds.

Every year more than 160,000 pets are abandoned: to highlight this phenomenon and to support conscious adoption, Donna Moderna has signed up to the #BENEVENUTOaCASA campaign promoted by the petfood brand Purina in collaboration with ENPA, the historic Italian animal protection association, with more than 240 sections and delegations across Italy for the collection of abandoned and maltreated animals that in 2019 alone numbered more than 2019 35,000.

Donna Moderna is also contributing to the initiative with a dedicated mini-web site www.donnamoderna.com/benvenutoacasa to discover the stories with a happy end told in the first person by people who have taken into their homes an abandoned four-legged friend.

Donna Moderna, the Mondadori Group brand that is a point of reference in the women’s segment, continues to evolve with the launch DMNow, a new digital destination aimed at women under 40 looking for beauty, balance and an aware and sustainable style of life.

A daily inspirational guide to be well with yourself, with others and the environment and to help women to achieve their aspirations by cultivating interests and passions and meeting the challenges that will lead them to realising their potential. A message that is encapsulated in the project’s claim: Beautiful You, Beautiful Life.

Following the success of DMBeauty, the first social media beauty magazine dedicated to Gen Z, with this new launch Donna Moderna updates its communication system to cover, in a targeted manner, also the latest trends regarding the search for balance, inclusion, attention to nature and sustainability.

The name DMNow combines DM, as in Donna Moderna, and Now to highlight the real time nature of content that is always on the side of women and their needs. A mantra for women in search of balance that includes self-awareness and an appreciation of the here and now.

“DMNow is the new digital soul of Donna Moderna. A project that confirms the brand’s continuous innovation and ability to reach targets of different ages and styles. It means that the brand is now three times stronger in the digital area, being able to count on three strong and specific assets: Donna Moderna, DMNow and DMBeauty,” declared Andrea Santagata, general manager of Mondadori Media.

What’s new in DMNow

At the heart of the DMNow project is a day-to-day path, based on a range of content organised in seven vertical channels: green, mind, fitness, wellness, love, food, style.

• Seven souls with new a multimedia language to get a closer look at issues of current relevance that embrace new trends: from clean living to body positivity, and from utility self-care to functional food.

• The web site dmnow.it: with a highly innovative layout and user experience, starting from the home page, characterised by an impactful slider and a new logo and the main captions. Thanks to a chromatic effect and the original treatment of images, each channel is contained within and distinguished by a different colour.  

• Instagram: in addition to the web site, DMNow has a dedicated Instagram profile @dmnow, that contributes, along with the DMBeauty profile, to enhancing the Donna Moderna Instagram community which, to date, has over 600,000 followers.

• Video classroom: the DMNow offer includes cross-channel content for each subject area. Everyday there will be a 30-minute live video simulcast with classes, available on Instagram, Facebook and YouTube, as well as on demand, to access when and how you like on the webs site from the subject playlist where content related to specific topics can also be found. Plus, there are also check lists to buy products or books related to the online.

• The mentors: the video classes are curated by a pool of experts who have made their passions or disciplines a life choice. Among the first to take part will be: Silvia Lanfranchi, mindset coach; Micol Dell’Oro, yoga instructor; Federica Gif, food blogger; Cecilia Zonta, personal trainer; Sara Rezzolla, entrepreneur and creator of zero waste accessories; Elisa Bonandini, image consultant; Giulia Marchesi, psychologist and sex therapist.
  During the video classes participants will be able to talk to and interact with the mentors in a Q&A session social media.

• Podcasts: the DMNow offer will also be enhanced by the addition of a series of podcasts to accompany the users’ daily journey, who at any time can use the content available via audio of the web site of on Spreaker.

• Newsletter: the new features of DMNow will also include a newsletter from Monday to Friday featuring background and advice on beauty, wellbeing and lifestyle.

The new DMNow project has been launched with an advertising campaign developed by Casiraghi Greco& on leading B2B media, print, digital and social and with a video for the new Reel channel on Instagram involving the mentors.

Donna Moderna is on newsstands with an exclusive double-cover dedicated to Annalisa, who is also the protagonist of a fashion feature in the magazine. This week Donna Moderna has chosen to put alongside an image of the artists in a new minimal look pose a second cover, a sort of grunge version, dedicated to young millennial women and their dreams, desires and aspirations, for which the songs of Annalisa are an exceptional voice. It is the original portrait that the singer-songwriter has also chosen for the cover of her latest album “Nuda”, released by Warner Music Italy on 18 September, drawn from the shooting for the women’s weekly edited by Annalisa Monfreda.

A special story, in which the singer-songwriter uses a shot from a magazine fashion feature as the image for her album.

The singer, who at the same time today revealed to fans on social media the genesis of the album cover, will be interviewed by the editor of Donna Moderna Annalisa Monfreda this evening at 6 pm live on the magazine’s Instagram channel, where an exclusive backstage video of the photographic feature is also available.

On the set, Annalisa decided to “bare herself”, playing and having fun with unusual outfits. For the shot that also became the album cover, the artist is wearing grunge-inspired clothes, a sweatshirt and boots, with, in the background, graffiti, produced in collaboration with a tattoo artist, and words that indicate feelings, memories, suggestions.

“We are delighted that our shooting has inspired one of the most important artists on the Italian music scene. On the set a great mutual feeling was immediately established and this unexpected result is naturally very flattering. We have dedicated this week’s double-cover to Annalisa because with her music she speaks to all our hearts and those of our readers, examining the truths of normality, also with its small imperfections and fragilities,” commented Annalisa Monfreda, editor of Donna Moderna.

This is a continuation of a series of initiatives by Mondadori Group brands that began in July and that will continue with new special issues, this month and in October, in an ongoing dialogue with the its community. This week Donna Moderna reaches out to an even broader audience thanks to a much-loved personality with a large and younger following and an established presence on social media.

Thanks to a unique mix of practical advice, first-hand testimony, stories and daily live events, Donna Moderna remains always close to its readers and their needs. Through the magazine and its web channels it reaches a total net audience of 14.6 million users each month (Source: Nielsen Media impact, data fusion March 2020), to which should be added over 2 million fans on social media with 1.3 million monthly interactions (Source: Fanpage Karma, August 2020), confirming its position as the point of reference in the women’s segment.

Donna Moderna will be on newsstands this week in a special edition entitled Talento Italiano (Italian Talent). In fact, the Mondadori Group magazine edited by Annalisa Monfreda has decided to support Made in Italy: buy Italian, travel in Italy, but also get to know our country’s big little stories of tradition and innovation as a new form of solidarity to offer concrete help to the country.

“In these strange times, marked by the health emergency, we have started to look more closely at what surrounds us,” explained the editor Annalisa Monfreda. “And we have discovered stories, flavours and colours in our neighbourhoods and cities. We have remembered that Italy is an exceptional country where you can travel for years without ever having to take the same road, where you can taste the outstanding food and wine of every province and find products that have become cults across the world. With this issue we want to celebrate the inexhaustible creativity of a country that derives its nourishment from its history to project itself into the future.”

The magazine

Each section of the special issue of Donna Moderna looks at a different aspect of Made in Italy. Starting from the “donne moderne” (modern women) of the week, three virtuous examples of female entrepreneurship: Maria Flora Monini, director of Comunicazione Monini, Carlotta Bevilacqua, CEO of Artemide, and Daniela Galetti, head of the management of supercomputer systems at the Consorzio Interuniversitario Cineca. Meanwhile, 9 women who symbolise Italian genius pose for an exceptional fashion feature, wearing only clothes and accessories of Italian brands. They include: Anna Fiscale, President and Founder of QUID, Viviana Varese, starred chef from the restaurant Viva,  Antonella Bondi, creator of perfumes, Tiziana Aranzulla, one of the world’s top ten  cardiologists, Carolina Vergnano, CEO of Vergnano, Vania Zoppé, ‘woodswoman’ and TV presenter, Grazia Di Franco, bar lady, Roberta Simone, producer of video clips, and Michela Cambiaghi, Serie A footballer of Sassuolo. In beauty, the feature Baci da…Cartoline dall’Italia, (Wish you were here… Postcards from Italy) presents beauty products that recall the colours and smells of 5 summer destinations, including Stromboli, Porto Cervo, Capri and Taormina. Then, of course, there are columns dedicated to cooking and the excellence of Italian food and wine with six female chefs who reinterpret some typical recipes. Then there is a section entitled La bella Italia dell’estate 2020 (Beautiful Italy in Summer 2020) with many suggestions of places to spend the holidays: from Liguria to Tuscany, from the South Tirol to Veneto and Umbria, as well as cruises in the Mediterranean. But we also talk about trends and lifestyle in furniture, Italian design icons that give our homes character and reinvented classics that have typified our way of living. Plus, there is a special survey on the Italian Silicon Valleys – with everything that is new in super-tech Made in Italy and technological hubs that are unique in the world – e and our universities that are climbing up the most prestigious international rankings thanks to the Polytechnics (of Milan and Turin), departments of outstanding excellence, the quality of research as well as the appreciation of our graduates by employers. The special issue ends with DM Like, a selection of small stories of innovation from around the country.

#talentoitaliano

The issue’s storytelling continues also online: on the web site and on social media there are the interviews with the three ‘modern women’ of the week, video stories on travel and beauty products, suggestions from the six chefs about the mistakes not to make in the kitchen, while the nine models from the fashion feature take part in a #talentoitaliano challenge and reveal the adjectives which for them best represent Italy.

“Talento Italiano is just the first of three special issues of Donna Moderna, in a project that will continue in the autumn,” announced Andrea Santagata, General Manager of Mondadori Media. “An innovative way of doing the magazine that confirms the brand’s extraordinary capacity, as a point of reference in the women’s segment, to reach its audience with complete, circular and multi-channel communication.”

“We are extremely pleased with this idea, because the Talento Italiano initiative by Donna Moderna, in addition to the important editorial value that it offers, is also a great opportunity for many companies from around the country who have shown great interest and participation in the project,” commented Davide Mondo, chief executive of Mediamond. In fact, the advertising sales for this issue have seen a 40% increase compared with a similar initiative last year, with over 60 adv. pages and numerous special productions on digital and social media, online from tomorrow, Thursday 9 July.

Thanks to its unique mix of practical advice, first-hand testimony and live daily coverage, Donna Moderna is always at the side of its readers and their needs, reaching a total audience (magazine and web) o 14 million net users each month (media impact data fusion December 2019 on Audiweb and Audipress figures), to which should be added over 2 million fans on social media with 1.4 million interactions per month (Source: Sensemakers May 2020).

Donna Moderna, the Mondadori Group magazine edited by Annalisa Monfreda, has chosen as this week’s cover face Cristina Fogazzi, the digital businesswoman, better known as the Estetista Cinica (the cynical beautician).

With her engaging, empathetic and honest style and sincere professionalism, in less than five years she has managed to become a point of reference for women for beauty matters.
Cristina Fogazzi has revolutionised the way we talk about beauty to women and in the pages of Donna Moderna she talks authentically and even becomes an exclusive protagonist of a fashion shoot and for the first time is the face on the cover of an Italian women’s magazine.

Her story, her beauty tips and her wonderful sincerity will also feature in an unmissable appointment with the editor of  Donna Moderna, Annalisa Monfreda: a multicast live streaming event on the magazine’s Instagram profile and Facebook page, scheduled for Thursday 4 June at 3 pm. The live show with the Estetista Cinica will also be available on demand on social networks and the magazine’s web site.

“With this issue we’re back, after the lockdown, to shooting cover photos for the magazine. And we have chosen Cristina Fogazzi, a businesswoman who represents and symbolises the re-start, thanks to her ability to continuously renew her business. And because she has demonstrated that it is possible to do business in the world of beauty by telling women the truth, and without making them feel inadequate. And, more generally, because her story shows us that if you really have the wellbeing of your staff at heart, you can go anywhere,” said Annalisa Monfreda, editor of Donna Moderna.

As she explains to Donna Moderna, Cristina Fogazzi declared herself a “cynic” when she started to do what no one in the beauty business had dared to do, precisely, to tell the truth about creams and treatments: “We did the opposite of what the beauty business does. We gathered our customers by not making them feel inadequate or to blame for their flaws. At the same time, we told them the truth about the effectiveness of treatments. And it worked. Then I put this way of communicating online: with the creation of the Estetista Cinica blog.”

In 2016 she began to give beauty advice also to the readers of Donna Moderna in a column of beauty tips.
She also published, in collaboration with Dr Enrico Motta, the book Guida cinica alla cellulite (A cynical guide to cellulite), which has just been re-published with a new cover in an updated edition by Oscar Bestsellers (Mondadori).

In her interview with Donna Moderna, Cristina Fogazzi also talks about the future of her company and the value of the territory, form a business perspective: In fact, she produces her products in the Brescia area, where she was born and still lives. “My friends are here. And this is where we have the production side.” And, she underlines, “This is not just my company, it’s my story.”

She showed great attention and a sense of responsibility to this area also during the lockdown when, as she tells the magazine edited by Annalisa Monfreda, she started promoting small local businesses simply and spontaneously.
Her way of doing business reflects her personality and goes against the grain of traditional business, and not without criticism. “Or so it seems. But if being a certain type of businesswoman means that I have to betray the kind of person I chose to be, I won’t do it. I will remain a small businesswoman. However, in the meantime, I have been on the cover of Donna Moderna,” she concludes.

Donna Moderna, the brand of reference in the women’s segment, is an ecosystem that, thanks to a unique mix of practical advice, first-hand testimony, stories and live daily coverage, is always at the side of its readers and their needs. Through the magazine and its web channels, it reaches a total net audience of 14 million users every month (media impact data fusion December 2019 based on Audiweb and Audipress figures), to which should be added over 2 million fans on social media with 1.4 million monthly interactions (Source: Sensemakers Maggio 2020).

The Mondadori Group confirms its position as Italy’s leading digital publisher: Comscore data for March shows that the Group’s brands are in first place, with a total audience of almost 33 million unique users per month. The reach rises to 84% of the online population, with a peak of 91% among women, corresponding to almost 18 women across Italy.

The figures show that it is not only news that has been rewarded in this period of emergency, but also content related to the passions and interests of Italians, and for which the brands of the Mondadori Group are a point of reference, both in print and in digital.

This success is also confirmed by continuously growing results of social networks. In the months of March and April the combined fanbase of Mondadori’s media brands grew more than 1.7 million people overall, with more than 700,000 new fans on Facebook, over 500,000 new followers on Instagram and 200,000 users on Youtube. Today, the combination of all the communities of the Group’s brands across the various social media platforms totals some 33 million people.

This breakthrough has been achieved, in particular, thanks to the results of certain brands who are now established as authentic protagonists in the lives of Italians and leaders in the vertical segments of food, women and wellness.
A leading role that is confirmed by Comscore data and also supported by the results of the Scenario Media 2020 research, recently elaborated by Mondadori Lab on 3,000 representative Italian users. The rich and varied offer of content in the magazines, live events on social media and other web initiatives and projects, has enables the Mondadori Group to remain lose to its readers and users and be rewarded with significantly rising numbers. In fact, these are results that, once again, underscore the strong links between the brands and their communities and a capacity to continue to put people and their interest at the centre.

The biggest success has been achieved by GialloZafferano which has recorded an absolute all-time record in terms of audience of 22.9 million unique users per month and a 59% reach di (Source: Comscore March 2020), a 40% increase in monthly users compared with the previous record in December 2019.
This outstanding result by GialloZafferano is also confirmed in the weekly data of Audiweb which, in March recorded an average of over 12.5 million weekly unique users, an increase of 100% compared with the pre-lockdown period. Plus, on the day before Easter, GialloZafferano recorded another new daily record, with over 4.5 million daily unique users.
According to the Food Media Brand analysis, produced by Mondadori Lab, GialloZafferano is the undisputed leader among media brands on the media web, TV and print, in the kitchen and the hearts of Italians. In fact, more than one in two people consider it an unmissable point of reference in the kitchen. Moreover, for more than 90% of interviewees it is the top brand for assisted knowledge, reaching 55% in top of mind recognition, being cited spontaneously first among cooking brands by more than one in two of the sample. All of these metrics show that GialloZafferano is the leading brand, further confirmation of its role as the point of reference.

Another important result has been recorded by Donna Moderna which, thanks to a winning mix of stories, live events on social media and practical advice, is once again the brand leader in the women’s segment, with 14.4 million unique users per month (Source: Comscore March 2020). In addition, the Scenario Media survey shows that for 47% of the sample Donna Moderna is the top of mind brand in the women’s segment and the number one brand for assisted knowledge both in print (94%) and online (78%). Donna Moderna is described as useful, complete and a product that the sample trusts and which is able to meet their needs

In the health and wellness segment, Mypersonaltrainer is shown to be a point of reference for Italians in terms of health and wellness, reaching an audience of 14.4 unique users per month (Source: Comscore March 2020).

Corri con noi (Run With Us) the big project aimed at women who run and walk to keep fit, network and improve their self-belief today kicks off in twelve cities and with two final challenges.

Developed from an idea by Donna Moderna, the Mondadori Group brand and leader in the women’s segment, the previous editions of the initiative met with great success and, in fact, in 2019 attracted over 1000 subscribers in 9 Italian cities, with 270 training sessions and 45 participants in the final challenge in Morocco.

“With ever bigger numbers and enthusiasm, in just three years Corri con noi has become a gym for sisterhood and female emancipation and we are delighted to include another three cities in the project,” declared Annalisa Monfreda. 

Donna Moderna aims to continue to reinforce the community that rotates around a passion for running, given that running is not just a sport but a way to help women become more conscious of their potential, their strengths, make them feel more secure, improve their mood and keep day-to-day stress at bay. It is also an activity that is accessible to everyone and has the capacity to regenerate energy all while in the company of like-minded people.

This year 12 Italian cities will participate in the training sessions: Catania, Florence, Lecce, Milan, Naples, Padua, Palermo, Parma, Pescara, Rome, Turin and Verona.

Participants will be divided into 3 groups, according to their level of fitness, and followed by qualified coaches, with whom they can log their progress with regular checks. Each city will have its own ambassador who will engage and motivate the participants by sharing their efforts, progress and the values of aggregation of Donna Moderna.  The programme will include one weekly training session and, to introduce participants to trail running, i.e. running in a natural environment, they will be able to take part with a team from the magazine in two challenges: the final challenge in the desert and, for the first time this year, a new spring challenge in Europe.

To sign up to become a member of the Donna Moderna  runner crew all you need to do is go to the platform Donnamodernaclub.it. Each subscriber will receive a welcome kit with a T-shirt, bag and personalised Corri con noi bracelet.

You can follow the entire initiative  on all of the brand’s social channels with the official hashtag #corriconnoi. Plus, week by week, the magazine will also cover the training sessions with a photographic report.

The web site, with the special Donnamoderna.com/corriconnoi will provide users with all the necessary information and advice, as well as details on how to sign up for the stages and to take part in the two big challenges.

Plus training tips and suggestions for all experienced and aspiring runners.

Initial Partners of the initiative are: SCARPA® Italy’s leading producer of technical sports shoes with the Spin Ultra model for trail running; GARMIN world leader in GPS technology for sport, fitness and the outdoors; Mediterranea Cosmetics with its line of cosmetic products for skincare and bodycare; Lauretana producer of Europe’s lightest mineral water;  SIXTEMLIFE® with Benped® that includes advanced technology product for the well-being of the foot.

The print, web and social campaign has been curated by Hunbranded.

Donna Moderna, Italy’s leading women’s network, is an ecosystem that through the magazine, web and social channels, embraces a digital audience 14 million unique users every month (Source: Comscore December 2019) and reaches 3.5 million readers per month (Source: Audipress 2019/2) to which is added over 1.3 million fans on Facebook, over 500,000 followers on Twitter and 430,000 on Instagram.

The Iriki Adventure is about to start. An exciting trip to Morocco, from 19 to 27 October will be presented this evening at 6 pm at the Mondadori Megastore in Piazza Duomo in Milan.

Donna Moderna, the Mondadori Group brand that is the leader in the women’s segment, with Annalisa Monfreda, editor of the magazine, the journalist Donatella Gianforma, the ambassadors and race manager of ADV Time, will talk to the public about the initiative – which has attracted 50 participants, aimed at women who love walking and running.

Iriki Adventure is a stage in the larger Corri con noi (Run with Us) project of Donna Moderna, which has obtained great success and offers an opportunity for all women who love running and walking to train in 9 Italian cities. But why running? Because it is not just sport, but also helps to make women more aware of their potential, their strength, makes them feel safer, improves their mood and helps to keep day-to-day stress at bay.

Iriki Adventure will give participants the chance to choose between to options: 80 km in 4 days for runners; or 40 km in 4 days for walkers.

SCARPA® is the technical partner of the initiative and all participants will wear the company’s  latest trail running models.

Participants will come into contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

Participants will also have the possibility to get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalists of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week together in one of the world’s most beautiful deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high. The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

Partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra with its line of food supplements and natural sunscreens; Salvelox with its line of foot care products; Tescoma with its line of Purity of drinks bottles, for those who are always on the move; Mediterranea Cosmetics with a line dedicated to skincare; and Lauretana, with Europe’s lightest mineral water.

Iriki Adventure can be followed on Donna Moderna’s Facebook and Instagram channels, using the hashtag #irikiadventure.

For a complete programme, please go to: donnamoderna.com/corriconnoi

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women and through the magazine reaches an audience of 3.5 million readers every month (source: Audipress 2019/I), on the web and social media channels a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) as well as over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.