Promoting an innovation culture: Mondadori Media a partner of Italy at Expo 2020 Dubai
The Commissioner General’s Office for Italy at Expo 2020 Dubai and Mondadori Media, a Mondadori Group company, announce a partnership for boosting Italy’s participation project in the forthcoming Universal Exhibition with cultural and editorial activities and events.
The collaboration will involve a rich calendar of editorial events and initiatives both during the exhibition semester and over the course of the build-up year to Expo 2020 Dubai, which will start on 1st October 2021.
The activities included in the partnership that Mondadori Media will arrange together with the Commissioner’s Office will help to enhance visibility of the main themes that Italy will bring to the attention of the people visiting the national pavilion and to those connected digitally to Expo Dubai, the first large-scale event after the pandemic and the first Universal Exhibition to be held in an Arab country, situated in the heart of the MENASA. (Middle East, North Africa, South Asia) region.
“The Expo 2020 Dubai Universal Exhibition will be an extraordinary showcase for Italian companies, as they will be able to communicate to the world their “Made in Italy” know-how and excellences. As a leading publisher, we could not fail to grasp this important visibility opportunity for the entire country. In line with our mission, our aim is to spread culture, ideas, entertainment and information through our brands to the widest possible public,” explained Ernesto Mauri, the Managing Director of Mondadori Group.
“The partnership with Mondadori Media,” declared Paolo Glisenti, the Commissioner General of Section for Italy at Expo 2020 Dubai, “will allow us to expand and promote participation in the first global event after the pandemic, an extraordinary opportunity for reaffirming how Italian beauty has come to be a strategic driver for sustainability, resilience and the country’s relaunching“.