Festival di Sanremo

A Festival of big numbers for TV Sorrisi e Canzoni, the brand that is a point of reference for the world of entertainment, which, thanks to the initiatives devised during Sanremo week, has achieved extraordinary results on all channels.

THE SUCCESS OF CASA SORRISI
The new Casa Sorrisi, an imposing two-story glass box inside the garden of the prestigious Hotel Miramare The Palace, made a strong impact. It hosted the brand’s editorial staff, directed by Aldo Vitali, and welcomed the Festival’s competitors with a whole host of interviews.
Casa Sorrisi was also the set of three new successful television productions: from Real Time with Il Podcast di Sorrisi a Sanremo to Food Network with the format In cucina a Sanremo con Ruben with Chef Ruben Bondì, on air from Sunday 23 February at 3 pm. The location will be the protagonist of a special episode, coming soon on Home & Garden TV.
The glass box was also appreciated by the Sanremo audience: thanks to its elevated architecture, transparency and proximity to the pedestrian street, passers-by were able to watch the arrival of all the guests from the outside and follow the Sorrisi programme live through external monitors.

BIG EVENTS WITH SORRISI
Casa Sorrisi was also the hub of successful events during the Sanremo week, starting with the Opening Party on 9 February: an unforgettable evening with over 350 guests and attendees of the likes of Carlo Conti, competing singers, presenters of the Prima and DopoFestival and many personalities from the world of entertainment, inaugurated with a ribbon cutting by the artistic director and host of the Festival together with the two co-hosts of the first evening, Gerry Scotti and Antonella Clerici.
Casa Sorrisi also hosted the press presentation of Vertical Music on Wednesday 12 February, the vertical format music contest, of which Sorrisi is the promoter for the first time and which will give many amateur artists the opportunity to send their unreleased songs in vertical clips to be then evaluated by an exceptional jury.

A PODCAST THAT HAS CONQUERED EVERYONE
Hosted by Aldo Vitali, together with Lodovica Comello and Tommaso Cassissa, and broadcast from Tuesday 11 to Saturday 15 February on Real Time (and now available in video streaming on discovery+, on the TV Sorrisi e Canzoni YouTube channel and all main audio streaming platforms), the Sorrisi a Sanremo podcast was a huge success. The programme welcomed competing singers, including the winner Olly, Bresh, Clara, Marcella Bella, Rocco Hunt, Rose Villain and Tony Effe, as well as numerous guests and the hosts of PrimaFestival Gabriele Corsi and Bianca Guaccero, for exclusive interviews and to tell the behind-the-scenes of the Festival, reaching almost 900,000 net viewers, with a high concentration of a younger female audience (women aged 15-34), among whom the programme obtained a share above 2%.

BOOM IN VIEWS ON SOCIAL MEDIA
The Sorrisi Instagram channel, with the publication of a lot of exclusive content, from the shooting of the iconic singers’ cover, to daily contributions from Casa Sorrisi, such as the traditional Caffè con il Direttore, video interviews with all singers in the competition, the social formats and the famous shot on the night of Saturday 15 February of the 3 artists on the podium, has led to a real boom in views: 30.6 million video views (+121% compared to 2024), added to which are the results of the new TikTok channel, started in January 2025, which managed to produce a further 18 million video views for a total of almost 50 million views between Instagram and TikTok.
Like every edition of the Festival, the website www.sorrisi.com was an indispensable guide for following the television event, thanks to the exclusive lyrics of the songs, the line-ups for each evening, and news directly from the press room, recording 27.2 million page views in the period from 9 to 16 February (+15% compared to 2024).
The Fantasanremo league of Tv Sorrisi e Canzoni was also a great success, with over 136,000 teams registered, more than doubling last year’s result.

PARTNERS
This year, numerous partners involved by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands, have decided to support Sorrisi with tailor-made activities and projects, which were organised in its headquarters during the week.

Caffè Motta gave editorial staff and its guests moments of relaxation for the entire duration of the Festival; KIKO Milano created a beauty corner inside Casa Sorrisi, with two make-up stations to create exclusive looks and present the Dreamphoria spring collection as a world preview. Compagnia della Bellezza, in collaboration with L’Oréal Professionnel, was instead the Official Hair Partner of TV Sorrisi e Canzoni with a dedicated space inside Casa Sorrisi to assist artists and talents who were guests of the event. Dacia Italia, as the official car of TV Sorrisi e Canzoni at the festival, was at Sanremo with two Dacia Spring models, at Casa Sorrisi and on the move through the streets of Sanremo. Fabuloso gave an incredible explosion of fragrance to Sanremo with a branded glass box near the casino enriched by music, karaoke and many surprises that entertained over 400 people every day; for the entire duration of the Festival on the social channels of TV Sorrisi e Canzoni, SisalTipster presented curiosities, statistics and analyses conducted by its experts on the event and its protagonists. Calligaris, Luceplan, Perdormire, SLIDE, Valentini, Twils and Qeeboo, provided furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally SLIDE, in addition to having supplied the iconic Amore bench, also provided a luminous modular structure Puzzle.

ActionAid, with whom Sorrisi has started a collaboration in support and awareness on the issues of the fight against poverty since November 2024, has set up two important initiatives during Sanremo week. Thanks to the support of the Mondadori Media brand, the NGO auctioned off many personal items of the competing singers on CharityStars, including Achille Lauro’s gold record, framed and signed, Massimo Ranieri’s autographed tie, Francesca Michielin’s top, a framed drawing by Simone Cristicchi and much more. At Casa Sorrisi the artists also signed and autographed the Puzzle design modules designed and supplied by SLIDE, who are also the protagonists of the auction currently online on the CharityStars website.

TV Sorrisi e Canzoni received event support from production company Left&Right, which has worked with the brand for years to help organise Sanremo week.

A very successful Opening Party, one with which TV Sorrisi e Canzoni, the leading brand in the entertainment world, kicked off a week full of emotions, music and entertainment together with the protagonists of the Sanremo Festival.

To celebrate the start of the most awaited singing competition in Italy, a group of more than 350 guests who accepted Sorrisi‘s invitation, including artistic director and conductor Carlo Conti, competing singers, the presenters of Prima e DopoFestival and many personalities from the world of entertainment. An unforgettable event that took place on Sunday 9 February, dedicated to music and exciting moments of sharing.

MORE THAN 350 EXCEPTIONAL GUESTS

The Festival’s unmissable participants: Achille Lauro , Bresh, Brunori Sas, Clara, Coma_Cose, Francesco Gabbani, Francesca Michielin, Gaia, Giorgia, Joan Thiele, Lucio Corsi, Marcella Bella, Noemi, Olly, Rkomi, Rose Villain, Rocco Hunt, Sarah Toscano, Shablo with Joshua and Tormento, Serena Brancale, Simone Cristicchi, Tony Effe, The Kolors, Willie Peyote.

Alongside them are many personalities from the world of entertainment, TV and music, including: the hosts of Prima e DopoFestival Bianca Guaccero, Mariasole Pollio, Gabriele Corsi, Alessandro Cattelan; Lodovica Comello and Tommaso Cassissa who, from Tuesday to Saturday, will be behind the microphones of the “Sorrisi a Sanremo Podcast” together with the director of TV Sorrisi e Canzoni, Aldo Vitali.

There were many emotions during the Opening Party, which began with the ribbon cutting with which Aldo Vitali, together with Carlo Conti, Antonella Clerici and Gerry Scotti kicked off the evening and inaugurated Casa Sorrisi, which will host the editorial staff of the brand throughout the Sanremo week.

“It is a source of great satisfaction and pride for us at TV Sorrisi e Canzoni to be a point of reference not only for the public, but also for the many artists in the entertainment world who, every year, affectionately respond to our invitation and celebrate, with us, the music and energy that an extraordinary event like the Sanremo Festival brings with it,” said Aldo Vitali, director of TV Sorrisi e Canzoni.

From Tuesday 11 to Saturday 15 February, Webboh, the benchmark media for the new generation, will be in Sanremo together with Astra Make-Up, the Italian beauty brand with 35 years of expertise that shares the values of inclusivity and “self love” with Webboh.

Webboh and Astra Make-Up will invade the streets of the Ligurian city aboard the “Webboh Van Studios“: a fully customised van that will provide exclusive moments for the brand’s community on the road.

“We are excited to return to Sanremo with a project that combines music, beauty, and creativity,” says Giulio Pasqui, Brand and Content Manager of Webboh. “The Webboh Van Studios, which is super Instagrammable, will be the meeting point for competing singers, creators, and the most beloved faces from the community who will enliven our social media profiles with content and interviews. This year we’re happy to have a solid partner like Astra Make-Up by our side, with whom we have an evident affinity for target, tone of voice, and values.”

Activities scheduled in the Webboh Van Studios

Not to be missed on Webboh’s social channels is Pick-Up Reaction, during which competing artists, hosted on the van, will share their immediate impressions right after their performance on stage. Another special initiative involves creating a personalised “gadget” for each competing singer, namely a special edition of Webboh in a printed version where the columns Facciamo Chiarezza and Red Flag o Green Flag will feature.
Furthermore, another idea for this year is to give the protagonists of the Festival the manifesting kit that will allow them to best manifest their wishes and dreams during the Sanremo week. The kit also includes a mantra, created in collaboration with Astra Make-Up, to wish all participants in the competition “good luck”.
The story on Webboh’s social media channels – TikTok, Instagram, YouTube – will accompany everything that happens inside and outside the Webboh Van Studios.
Again, What’s up in Sanremo, the story of the Festival evenings created by Arianna Madonna and Claudia Mariani, the beloved creators of Webboh, will be staged every day – live and on social media – while they prepare for the evening by creating beauty looks with the latest Astra Make-Up innovations.
On Valentine’s Day, Astra Secrets will take place, a format that mixes secrets and fun: participants will be able to share an unconfessable secret and, in return, receive an exclusive product from the mysterious Astra box. A unique experience that combines emotion, spontaneity, and a love for beauty.

We are happy to be in Sanremo, the week in which the faces of music take the stage of the most important venue in Italy. Like make-up, music is also an expression of oneself and offers everyone the opportunity to give voice to their identity in a unique and creative way,” says Giulia Gunnella, Marketing Coordinator & Art Director of Astra Make-Up. “The collaboration with Webboh not only gives us the opportunity to intensify contact with Generation Z, but also to strengthen our brand awareness across all generations,” concludes Giulia Gunnella.

Accompanying Astra Make-Up in the activities on Webboh Van Studios is the Camelot agency.

Webboh is a benchmark even during the Festival
This initiative confirms Webboh as the most followed media brand by Gen Z and Gen Alpha in Italy, as well as the most active community in the target audience. The success of his content has established it among the most relevant accounts in Italy during Sanremo with 5 million total interactions (source: Sensemakers, 6-10 February 2024).

Webboh is the benchmark media for GenZ. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase across TikTok, Instagram, YouTube, and WhatsApp of over 4.5 million followers, 70% of which are under 24, a website with 3 million unique monthly users (source: Audiweb last quarter 2024). It is in the top ten most influential Italian media presences on social media, as well as the first in the Generation Z target for engagement and video views (source: Top Media Ranking of Italian First Communication created by Sensemakers. The relevance, authenticity, and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

Astra Make-Up was founded in 1988 in Todi, from the dream of pharmacist chemist Giuliano Settimi to create his own cosmetics brand. It is thanks to the entrepreneurial vision of his son Simone Settimi, the current general manager, and the determination of his wife Lucia Menghella, the CEO, that the company continues to grow and develops on a thread of experience and passion, combining creativity with a distinctly Italian love for cosmetic products. The brand is in constant expansion and is present in over 50 countries in Europe, South America, the Middle East, and Asia. The values at the heart of the company’s philosophy celebrate Italian-ness, accompanied by a careful search for cosmetic products in terms of quality and performance, but that are always accessible to everyone.

This year TV Sorrisi e Canzoni will also offer its audience a front row seat to fully experience the new edition of the Sanremo Festival with exclusive interviews, behind-the-scenes content and special content in the magazine, on the website and on social media channels.
Alongside the numerous editorial activities, there are many other great innovations, new formats and events, such as the exclusive Opening Party on Sunday 9 February, an unmissable event for all artists and leading figures in the entertainment world. Initiatives that confirm Sorrisi as the benchmark brand in the world of music and television, with 2.6 million readers, 3.8 million website users and 1.1 million fans.

“As every year, TV Sorrisi e Canzoni will be, with enthusiasm and passion, alongside all lovers of the Sanremo Festival. The new initiatives we present, from the Podcast to our presence on TikTok, are designed to involve an ever wider audience and to make the Sanremo experience even more unique and interactive. Thanks to our editorial team, exclusive content and special events, we want to continue to be a point of reference for our readers and viewers, offering them privileged access to the emotions of this edition of the Festival”, declared Aldo Vitali, director of TV Sorrisi e Canzoni.

BIG NEWS

The Sanremo Podcast arrives on tv on Real Time
After the success of the five episodes aired in January on the main streaming and video platforms, the Sanremo Podcast, dedicated to the history of the Festival, moves to the city of flowers, giving life to a TV programme broadcast on Real Time every day, from Tuesday 11 to Saturday 15 February, at 7pm. An unmissable event – hosted by Aldo Vitali, director of Sorrisi, Lodovica Comello, actress and presenter, and the actor and content creatorTommaso Cassissa– to stay up to date on all the oddities and don’t miss the previews, secrets and behind the scenes of the Italian Song Festival. From 7:30pm, each episode will be available via video streaming on discovery+ and on the TV Sorrisi e CanzoniYouTube channel and on all the main audio streaming platforms.

Vertical Music Contest
This year, TV Sorrisi e Canzoni will also be the official promoter in the area of Vertical Music, the 9:16 vertical format music contest that offers amateur artists a showcase in the world of music, giving them the chance to send their unreleased songs in vertical clips to be evaluated by an exceptional jury. On February 12 and 14, from 6:30pm to 7:30pm, Casa Sorrisi, accompanied by Diletta Begali – Social Host and Content Creator – and Marco Capretti – author and television personality -, hosts of the Vertical evenings, will welcome winning artists from last season, telling their experiences, making their successes heard and launching the opportunity for the entire community to register for the 2025 edition.

A new glass box: “Casa Sorrisi in Sanremo”
The Sorrisi glass box, which last year hosted the brand’s various social activities, returns this year in a completely new version: inside the garden of the prestigious Hotel Miramare, next to Villa Emma, an imposing two-storey structure will be set up, measuring over 500 m² and composed of 32 glass modules, created by Interproject with an interior design project by Studio Pisk. Thanks to the elevated architecture, transparency its proximity to the pedestrian area, people will be able to watch the arrival of all the guests from outside and follow the Sorrisi programme live through external monitors. The set-up and furnishings of the glass box will be the subject of a special episode that will be broadcast on the Warner Bros. TV channel. Discovery Home & Garden TV, will cover the detailed story from the conception to the construction of a real home.
This year the brand will also be inside the Villaggio Radio e Editori in front of the Sanremo Casino with a second structure, set up in collaboration with Fabuloso, where interactive activities for the public will be organised every day, from Tuesday to Saturday, including a special karaoke stand and an exclusive photo booth .

Exclusive content from Sanremo on Instagram, YouTube and the new profile on TikTok
This year, Sorrisi‘s programming, in addition to being on the brand’s Instagram and YouTube channels, will also land on TikTok with its new profile, and will come to life right inside the glass box which includes a large space for interviews and social games, a living area for the inevitable Caffè con il Direttore, and a special recording studio which will host episodes of the Sanremo Podcast every day. Finally, there will be corners set up for make-up and hair stylists, powered by Kiko Milano and Compagnia della Bellezza, a coffee area with Caffè Motta and a food area, with Food Network, which will record In cucina a Sanremo con Ruben every day from Casa Sorrisi, with Chef Ruben Bondì, which will be broadcast on Food Network from 23 February at 3pm.
Finally, during Sanremo week the entire Sorrisi.com website will be dedicated to the singing competition, with song lyrics, insights, score cards, lineups, evening reports and many other surprises.

Three special edition issues for the Festival
To celebrate the Italian Song Festival, Sorrisi will publish, as per tradition, three special edition issues entirely dedicated to the competition, with a total print run of 1.5 million copies. The first issue – on newsstands from tomorrow, Tuesday 4 February – will exclusively contain all the lyrics of the competing songs, together with the iconic cover shot of the entire cast of Sanremo 2025. On Tuesday 11 February, to coincide with opening night, the second issue will be available, featuring presenter Carlo Conti on the cover and containing the evenings’ line-ups and song lyrics. Tuesday 18 February will be the turn of the special edition dedicated to the coverage of the Festival week, with the cover dedicated to the winner, taken in the Sorrisi editorial office on Saturday night immediately after the announcement.

The League of Sorrisi at Fantasanremo
The highly anticipated Fantasanremo is also back and, this year too, will host the league customised by Tv Sorrisi e Canzoni. The brand thus confirms itself as a point of reference for music enthusiasts, actively involving its audience in the singing contest.

Partners
This year, numerous companies, engaged by Piemme, the exclusive concessionaire of TV Sorrisi e Canzoni and Mondadori Media, have decided to support Sorrisi with personalised partnership projects and activities that will be organised at its headquarters during the week.

Caffè Motta will give the editorial staff and their guests moments of relaxation for the entire duration of the Festival, KiKo Milano and Compagnia della Bellezza, in their respective corners inside the glass box, will put on make-up and prepare the guests for interviews and evenings during the Festival; Dacia will exhibit its Dacia Spring, a protagonist of Casa Sorrisi; Fabuloso with its scents will entertain and make all Sanremo residents “smell that perfume!”; SisalTipster will be a partner of the initiative that will provide projections on the winners and other statistics related to the festival; Calligaris, Luceplan, Perdormire, Valentini, Twills and Queeboo, will provide furnishings including sofas, armchairs, chairs, tables and designer lights for Villa Emma and for the exclusive areas of the glass box; finally Slide studio will provide the Puzzle elements: a modular structure, also luminous, perfect for creating plays of light and colour that give a playful and magnetic look to any environment.

ActionAid, with whom Sorrisi has started to collaborate in support of and to bring awareness to the central issues of the association since November 2024, will see a series of important initiatives during Sanremo week. Thanks to the support of the brand and artists, ActionAid will auction personal objects of the competing singers on Charity Stars. The latter will also be invited to sign a piece of Puzzle – the design modules designed and supplied by Slide – which will form a large light installation inspired by the theme of education.

TV Sorrisi e Canzoni was supported in the creation of the event by events production company Left&Right, which has collaborated with the brand for years in the organisation of Sanremo week.

TV Sorrisi e Canzoni is the reference brand for TV and entertainment lovers that reaches 2.6 million readers every month (source Audipress 2024/II), 3.8 million website users (source Audiweb mid-Aug/Oct 2024) and 1.1 million fans (source social insights IG, FB, TikTok, X, YouTube) thanks to a multi-channel system that includes the magazine, the website, social media, events and collateral products.

There is only one way to stay updated on all the curiosities and not miss the previews, secrets and backstories of the Italian Song Festival: you have to follow “IL PODCAST DI SORRISI A SANREMO”, the new TV programme through which the brand that by definition “lives” the Sanremo festival every year like no one ever before, TV SORRISI E CANZONI arrives on REAL TIME for the first time.

“IL PODCAST DI SORRISI A SANREMO” will be broadcast on REAL TIME from Tuesday 11 to Saturday 15 February, at 7pm hosted by the director of Sorrisi Aldo Vitali with Lodovica Comello (presenter and actress) and Tommaso Cassissa (actor and content creator).
Then, from 7:30pm, each episode will be available via video streaming on Discovery+ and on the TV Sorrisi e Canzoni YouTube channel and on all main audio streaming platforms, including Spotify, Apple and Amazon Music.

Together with the hosts there will be many guests who will recount the highlights of the event, and comment on the performances of competing artists and songs, revealing many curiosities. As always, there will be no lack of exclusive backstories, moods and behind-the-scenes of the Festival most loved and talked about by Italians.

The TV programme “IL PODCAST DI SORRISI A SANREMO”, produced by Mondadori Media, stems from the success of thepodcast event that TV Sorrisi e Canzoni has dedicated to all fans of the Festival  and which now moves to Sanremo, the City of Flowers, with a daily programme.
In four episodes, to be watched and listened to on YouTube and on all streaming platforms, the Sorrisi podcast tells the story of the most famous Italian singing competition thanks to a series of unique anecdotes and backstories shared with exceptional guests, such as Rettore, Coma_Cose, Francesca Michielin and Alessandra Amoroso, star of the fourth episode on air today.

Francesca Michielin is the star of the third episode of “Il Podcast di Sanremo”, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The young singer-songwriter, competing this year, relived the highlights of Italy’s most famous singing competition from 1995, the year of its inception, to 2016 when she competed for the first time. She is joined by the usual presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, TV host and radio speaker, and actor and content creator Tommaso Cassissa.

Francesca Michielin shared her memories of the Festival both from her childhood, when she never missed a single edition, and from when she personally participated in it.
Her first appearance at the Ariston was in 2012 in the duet with Chiara Civello. Later, in 2016, when she was barely twenty-one, she competed for the first time with the song “Nessun grado di separazione,” accompanied by maestro Beppe Vessicchio. “When I found out I was in the top 3, I fainted,” Francesca shared on the Sorrisi podcast.

A few months later she took part in Eurovision, having finished in second place at the Festival behind Stadio, who decided not to participate. “That year I represented Italy at Eurovision in place of Stadio. The song had the right message, and I’m glad I got it out to a wider audience,” Michielin remarked.

In 2021 Francesca participated for the second time in Italy’s most famous singing competition, this time together with Fedez. A year later, she went on to conduct the orchestra during Emma Marrone’s performance in the 2022 edition of Sanremo. “Two days after the performance, I had to defend my dissertation,” Francesca recalled.

During the Sorrisi podcast episode, Francesca Michielin also made a proposal: “Why not have two different votes? One to win Sanremo and one to go to Eurovision.”

Next Tuesday, the Sorrisi podcast will again accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analyzing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.
Starting today, you can listen to and watch the new episode of the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

Coma_Cose were the stars of the second episode of ‘Il Podcast di Sanremo’, the first event podcast dedicated to the history of the Festival, created by TV Sorrisi e Canzoni, a leader in the entertainment world.

The indie pop duo, consisting of California and Fausto, is competing this year, and they relived highlights from the most famous singing competition in Italy from 1981 to 1996 along with presenters Aldo Vitali, director of TV Sorrisi e Canzoni, Lodovica Comello, television host and radio speaker, and actor and content creator Tommaso Cassissa.

Coma_Cose shared personal memories and anecdotes with the public:
Fausto talked about his relationship with Sanremo, which started when he was little. ‘At my house, it was a classic. As with all Italian families, I have many childhood memories tied to the festival,’ including even more bizarre ones like the funny performance by the comedian Francesco Salvi or the unusual performance by the duo I Righeira and their unique looks.

‘In my family, however, we didn’t watch TV. So I decided to go there myself,’ California added with a smile.
The artist then talked about the great emotion he felt at their first Sanremo performance in 2021, followed by the duo’s participation in 2023 and the upcoming competition in the 2025 edition. ‘As I stood in front of the microphone, I tried to breathe and I couldn’t… something that had never happened to me before.’

The episode continued with many other curiosities, discussing the years when the record companies required that singers perform in playback, or when the festival moved from the Ariston Theatre to the Sanremo Flower Market, as well as incredible collaborations like the one between Totò Cutugno and Ray Charles.

On Tuesdays for another two weeks, the Sorrisi podcast will accompany listeners through the history of the Italian Song Festival from the 1950s to the present day, analysing its secrets and revealing exclusive behind-the-scenes stories, along with a special guest who has left an indelible mark on the Italian music scene.

The podcast will include entertaining quizzes and untold behind-the-scenes trivia, guaranteeing fun moments and plenty of memories to arrive well prepared for the new edition of the Italian Song Festival. Starting today, you can listen to and watch the Sorrisi podcast on YouTube and on all streaming platforms (Spotify, Apple Podcast and Amazon Music).

si, da ascoltare a da vedere, è disponibile da oggi su YouTube e su tutte le piattaforme di streaming (Spotify, Apple Podcast, Amazon Music).

Chi, Italy’s most-read people magazine with 1.5 million readers and 800,000 followers on Instagram, was present with its editorial team for the first time at the Italian Sanremo Festival, recording excellent performances thanks to its numerous initiatives.

With more than 230 special content items, including video reels, Instagram stories and posts dedicated to the Festival, Chi’s official Instagram account racked up more than 17 million views (+352% compared to 2023) and 815 thousand likes and comments (+130% compared to 2023), proving itself to be the undisputed channel for contacting readers and fans, reaching a record audience of 12.5 million users (source: Iconosquare).

The rich programme of Sanremo appointments from Tuesday to Sunday, 6–11 February was presented by the journalists and social faces of Chi: Azzurra Della Penna, Valerio Palmieri, Carmen Pugliese and Gilberto Savini. It achieved extraordinary results, from Caffè Forte and Commenta look in the morning, to special afternoon episodes of the CASA CHI format, which became a veritable living room for the Festival, hosting numerous personalities from the world of entertainment. Cecilia Rodriguez, Ignazio Moser, Ginevra Lamborghini, Enzo Miccio, Francesco Facchinetti, Giorgia Venturini, Ivana Mrázová, along with Federico Basso and Alberto Urso remote from Canada, are just some of the friends who animated the talk in the villa used as a recording studio. They presented both in-depth and light-hearted moments related to the Festival and its inevitable rumours under the guidance of Casa Chi presenter Sophie Codegoni, who joined the Chi journalists for the occasion and held face-to-face meetings with various singers in the competition, such as Il Tre, The Kolors, Geolier and Mr Rain.

The cameras and microphones of this weekly magazine directed by Massimo Borgnis were also a regular at exclusive events around the city of Sanremo, where they met up with the singers and other well-known figures. Taking an informal, playful attitude, Chi recounted the most emblematic moments from a memorable edition of the Festival, including the final evening, which saw winner Angelina Mango take centre stage.

Chi’s official partner at Sanremo is Caffè Motta. Piemme, Chi’s exclusive concessionaire for magazines and social media, played a crucial role in this brand integration project, which led to the collaboration between Chi and Caffè Motta for the 2024 edition of the Festival.

Chi’s Instagram link

Chi, Italy’s most widely read weekly gossip magazine, with an audience of almost 1.5 million readers and almost 800,000 followers on Instagram (Source: Audicom – Audipress system 2023/II), tells the stories of the public’s most loved and followed personalities, ranging from the world of entertainment to politics, from sport to fashion and lifestyle. The attention given to photo quality, the constant search for news and above all the exclusive and trusting relationship with celebrities are what make the magazine unique. Making a name for itself from the very start thanks to its absolutely original format for Italy, Chi combines the stories of the ‘natural stars’ and gossip with space dedicated to fashion and beauty.

During the week for the 74th edition of the Sanremo Festival, Webboh, the first Italian community dedicated to Gen Z, asked its audience to vote for the competing singers and choose their favourite song, using an instant survey on its Instagram channel and produced by Webboh Lab, which more than 15,000 under 25s responded to in just 24 hours.

According to Gen Z, the undisputed winning song of the 74th edition of the Italian Music Festival is “I p’ me, tu p’ te” by Geolier, a Neapolitan singer, a leading artist on the Italian rap scene, much loved by Gen Z with lyrics written and sung in his city’s dialect, Neapolitan. The song is about the sweet feelings experienced after the end of a romance.

According to under 25s, this is the top five of the Sanremo Festival 2024:

1. Geolier – I p’ me, tu p’ te
2. Mahmood – Tuta Gold
3. Annalisa – Sinceramente
4. Alfa – Vai!
5. Irama – Tu no

AMADEUS BELOVED BY GEN Z: THEY WANT HIM BACK IN THE NEXT EDITION

Interesting data emerged from the instant survey, and not only on the musical tastes of young people: Amadeus’ hosting is once again proving to be a winner for 96% of those interviewed, and 93% would like him to host the next edition of the Festival as well.

SANREMO ISN’T JUST THE ITALIAN FESTIVAL; IT’S ALSO AN OPPORTUNITY FOR YOUNG PEOPLE TO DISCOVER NEW ARTISTS

Unexpectedly, 83% of young people followed the music event on television on RAI, and 60% considered it something special that they wanted to experience with friends and family, confirming that the music festival continues to be a great group event for Italians, who increasingly use the Festival to discover new artists (85%).

Webboh is the flagship media for Gen Z. Created in April 2019, it has been part of Mondadori Media since February 2023. It currently has a fanbase of 4 million followers across TikTok, Instagram and YouTube, 70% of which are under 24. The website receives 3.7 million unique monthly users (source: Audicom November 2023). It is in the top ten most influential Italian media companies on social media, as well as the first targeting Generation Z for engagement and video views (source: Italian Top Media Rankings for First Communication made by Sensemakers). The topicality, authenticity and interest generated by the content is guaranteed by the bottom-up editorial model: the community is involved in every part of the creative process.

Webboh Lab, which came about after a meeting between Webboh (4 million followers on social media) and the Sylla research institute with Furio Camillo as its scientific director, is the first permanent observatory on Gen Z. Webboh Labs is committed to hearing the voice of the younger generation, investigating and exploring their issues and bringing them to the table of people making decisions for them, the adults of tomorrow.

An exceptional festival for Tv Sorrisi e Canzoni. The Mondadori Group’s brand, a point of reference in the world of entertainment and Italy’s leading weekly in terms of circulation and readership with over 2.6 million monthly readers, obtained an extraordinary success following the numerous initiatives and content dedicated to the Italian Song Festival, reaching sensational numbers on all channels.

OUTSTANDING NUMBERS FOR VISITS AND VIEWS ON THE WEBSITE AND REGISTRATIONS TO FANTASANREMO

As in the previous years, Sorrisi.com offered a preview of song lyrics, artists’ setlists, audience data and a detailed account of the evenings with the most representative images of this edition, and it totalled over 12 million visits to the site (+33% compared to 2023) and almost 19 million page views (+27% compared to 2023). In addition, the official FantaSanremo Sorrisi league – one of this year’s many novelties – registered almost 60,000 entries in just 15 days.

THE COUPLE ALDO VITALI AND GIULIA SALEMI MAKE FOLLOWERS GO CRAZY ON THE BRAND’S SOCIAL CHANNELS

Director Aldo Vitali’s decision to have an exceptional social co-host like Giulia Salemi turned out to be a winning move.

The undisputed protagonist for viewers was, in fact, the Instagram account of Sorrisi which, in just 30 days from the cover shoot to the content produced from 4 to 11 February reached over 8 million video views and almost 15 million people (+131% compared to the same period in 2023), with an average engagement increase of 21% and even 48% more comments than in 2023. In the Sanremo week alone, more than 450 original contents were produced including videos, live stories and live streaming with a schedule full of special events.

In addition to the already established formats such as La colazione and L’aperitivo con il direttore, the format with Giulia Salemi Ce l’ho, mi manca! was launched, which, on the brand’s Instagram channel, together with the pre-Festival interviews, reached more than 6 million views. Another successful experiment turned out to be the Ti ho fatto capitano format on Giulia Salemi’s Tik Tok platform, which has totalled over 26 million views to date.

THE EXCLUSIVE DOUBLE COVER IS BACK

Great success for Tv Sorrisi e Canzoni also at newsstands, with coverage of over 1.5 million copies for the three issues dedicated to the Festival. The third and final issue, available from 11 February, features the peculiar “double cover” with the eagerly awaited photograph of winner Angelina Mango and the two finalists Geolier and Annalisa, taken in the editorial office immediately after the announcement. Inside the issue, almost 50 pages of Sanremo special with the reportage of the week: from the Opening Party, attended by more than 400 guests, to the personalities welcomed in the editorial office, from behind the scenes of Sorrisi to the backstage directly from the Ariston.

We thank Caffè Motta, Divani&Divani by Natuzzi and Calligaris, INSTAX by Fujifilm, Koelliker Group – Mitsubishi, Profumiamo Profumiamo, Vitality’s and Witor’s: the customer partners involved by Piemme, the exclusive distributor of Sorrisi and Mondadori Media magazines.

Here is the video of Sorrisi week in Sanremo.

TV Sorrisi e Canzoni is the leading brand for TV and entertainment fans, reaching a total monthly audience of 2.656 million readers (source Audicom – Audipress system 2023/II), 3.1 million users (source Audicom, November 2023) and over1 million fans (source social insights IG, FB, Twitter, YouTube), thanks to a multi-channel system comprising the magazine, the website, the socials, and the events and side products.