Flair goes online with the launch of Flairmagazine.it

Covering female fashion and beauty with a focus on image quality and texts in Italian and English

flairmagazine.it, the Panorama system’s upscale women’s lifestyle web site of, is online, completing the editorial offer.

Flair brings to the web all of its research, innovation and analysis of trends, with a rich online platform of news, photos and videos, created ad hoc and produced daily for the site, and enriched with content derived from the magazine’s print version.

An account of fashion, the great personalities of the fashion world and the star system, the icons and stories that every day inspire the most loved styles in the digital version of Flair, while retaining the spirit, attention to detail and editorial line of the its printed counterpart. The dominant feature is the images, which reflect with a strong visual impact the contamination of creativity, fashion, beauty, art and lifestyle. All through a linear and clean graphic design – in line with what we see on the newsstands, and perfectly accessible on your PC, mobile and tablet – which enhances the content and photographic section.

The site is divided into four sections, inspired by the editorial approach of the print version of the magazine: “Hotspot”, a catalogue of suggestions and trends that gravitate around the fashion system, a think-tank of art and culture, personalities and stories; “Fashion”, with the latest trends from the catwalks and the streets and interviews with the biggest names in fashion, enriched by fashion editorial content in pure Flair style; “Beauty”, presenting innovations in makeup and body care, new makeup trends and hairstyles as the essence of style; “Things”, a collection of iconic products that make the difference, accessories and objects that represent style and an attitude of life.

Central to the whole idea is also the international and cosmopolitan vocation that is part of the brand’s DNA: proudly Italian, the site is available in two languages, Italian and English, making it increasingly a landmark of made in Italy luxury in the world.

Along with the launch of flairmagazine.it, Flair is also joining social networks: Facebook (facebook.com/flairitalia) and Instagram (@flairitalia).

New appointments in the Panorama system

Michele Lupi takes charge of the magazine titles Icon and Flair
Emanuela Fiorentino becomes deputy editor of the weekly edited by Giorgio Mulè

New appointments have been announced today in the Panorama system: Michele Lupi will be the new editor of Icon and Flair, the fashion and lifestyle magazines that enhance the offer of the weekly Panorama, edited by Giorgio Mulè.

At the same time, Emanuela Fiorentino will take up the post of deputy editor of Panorama. Fiorentino will oversee Link, the new section dedicated to male lifestyle recently added to the newsmagazine.

Michele Lupi, 48, was born in Milan and in 1989, while still a student of architecture began working with a number of RCS titles pursuing his passion for racing cars and travel. In 1994 he was the New York correspondent for the monthlies Dove and Gulliver. From 1997 to 1999 he worked in television, first at RAI and then at MTV, where he was the author, among other things, of the programme Kitchen. In the autumn of 2003, with Carlo Antonelli, he put together the Italian edition of Rolling Stone, which he edited until July 2006, when he was appointed editor of GQ Italia, where he remained until January 2011. From March to May of that year, he was deputy editor of Vanity Fair Italia, before returning to the editor’s chair at Rolling Stone.

In Mondadori Michele Lupi will take advantage of the collaboration of Sissy Vian, creative fashion director of Flair, and Andrea Tenerani, creative fashion director of Icon, who will provide additional support to Michele Lupi in product development del.

Emanuela Fiorentino, who was born in Cesano Maderno (MB), and after taking a degree in political science from the University of Bologna began her career in journalism at il Messaggero. She later joined the editorial staff of Corriere Adriatico, where she covered the courts and justice, before joining Il Giornale, as head of the Florence office. In 2000 she moved to Panorama, where she has covered roles of increasing responsibility, becoming head of the Rome office in 2009.

The Panorama System
With a range of initiatives that range across print media and the web, Panorama is at the centre of a system that involves all channels of communication, from tables and mobile, to events around the country.

The development of Panorama is proceeding also on the web with Panorama.it, which, thanks to its ability to provide immediate and detailed news coverage, in June recorded more than 4 million unique users (Source: ShinyStat). It also has a significant presence on all the main social networks: with over 110,000 fans on Facebook, while the total number of Twitter followers has doubled since 2013 to over 100,000.

Meanwhile the great success of the “Panorama d’Italia” tour continues, in which the weekly magazine goes in search of excellence around the country: after the summer break, the live&media experience will continue stopping of in Verona (10-13 September), Verbania (24-27 September), Brescia (8-11 October), Viterbo (22-25 October), Catania (5-8 November) before concluding in Salerno (19-22 November).