Focus Junior

Focus Junior expands licensing activities with the new Walcor line of Easter eggs

Focus Junior has brought out a line of Easter eggs created to help children discover the world of animals and its fascinating multicoloured creatures.

The new product stems from the licensing agreement signed by the Mondadori Group’s flagship brand in the kids segment, and Walcor, a leading producer of Easter eggs and chocolate coins.

The initiative is another example of the strength and unique position of Focus Junior. The wealth and dependability of its content has enabled the brand over the years to broaden its educational offer from the magazine to social media, from the web to the Academies and events and, more recently, to develop licensing opportunities: projects and collaboration with distinguished partners whose reputation has further enhanced Focus Junior‘s distinctive positioning.

A range of offers aligned with the brand philosophy, which have successfully extended from the design of play and educational areas to the publication of game-books, from collections of exercise books, schools materials and miniature flow-packs to the design of made-to-measure children’s bedrooms, as well as confectionery.

In this last segment, after the success of the projects developed in recent years with other important industry players, Focus Junior is renewing its position with an offer created in collaboration with Walcor to stimulate the interest and imagination of children.

THE EASTER EGGS «FOCUS JUNIOR ANIMALI DAI 1000 COLORI»
Inside their Easter eggs from the «Animali dai 1000 colori» line, kids will find a Focus Junior kit intended to allow small nature-lovers to deepen their knowledge: each egg will contain one of five packs of Carioca coloured pencils so that the child can give free rein to their creativity and colour the exclusive illustrations of five animals, available on the link https://wal-cor.it/progettispeciali/divertiticonwalcor/ together with an identity card providing a host of information and interesting facts.

A play-based learning experience, which kids can also share with the social community by publishing their coloured creations with the hashtag #PasquaDai1000Colori.

Focus Junior is the brand created to satisfy the natural curiosity of children between the ages of 7 and 13 who want to have fun through an intelligent new way of discovering the world. The brand is supported by an increasingly dynamic integrated communication system with wide popular appeal, which on all channels combines a broad variety of content with a play-based constructive approach.

IllusiOcean, an unexpected ocean debuts at the Università di Milano-Bicocca

Until 31 January 2022. The Università di Milano-Bicocca is hosting an exhibition dedicated to the protection of the marine ecosystem and presented using the language of illusion.

It is an interactive, multimedia project created thanks to the collaboration of Mondadori Media and the Italian National Museum of Cinema in Turin, and the participation of almost 500 high school students

Surrender to the suggestive biodiversity of the sea and the secrets of its extraordinary ecosystem through the language of illusion. Until 31 January 2022, the University of Milano-Bicocca is hosting “IllusiOcean™”, an exhibition conceived and coordinated by Paolo Galli, professor of ecology at the university, and created in collaboration with Mondadori Media and the National Museum of Cinema in Turin.

The aims of the exhibition dedicated to the sea include raising awareness – among civil society, schools of all levels, the academic world and the scientific community – of the importance of achieving the sustainable development objectives for oceanic sciences set by the United Nations for the decade (2021-2030) of oceanic sciences, in particular Goal 14: to conserve and sustainably use the oceans, seas and marine resources.

The exhibition is an interactive experience divided into three thematic areas.

The first area consists of four rooms and two corners, each examining an aspect of the sea: from the biodiversity of tropical marine ecosystems to the problem of plastic pollution.

The exhibition path begins with a corner dedicated to “Virtual Reality” where, thanks to 3D viewers, visitors can explore the wonders of the world’s coral reefs and discover the process of coral restoration. It is also possible to simulate the sensory experience of an underwater geyser and enjoy an special natural spectacle.

In the “Sottomarino delle illusioni (Submarine of Illusions) visitors can dive into the depths of the Maldives, an archipelago that hosts some of the world’s largest coral reefs: an area of over 4500 km2 of extraordinary biodiversity and nearly 300 different species of coral. In this room, visitors will have the opportunity to get to know the marine organisms that shelter here. But to do this, they will have to sharpen their senses: walking from one side of the space to the other, where they will see the figures shrink or enlarge and algae and fish that transform into strange shapes.

The “Stanza degli specchi” (Room of Mirrors) places us among schools of jellyfish, fascinating marine animals that are found in seas around the world, where they float, driven by currents. And among the luminous umbrellas of these creatures, we can also see traces of the all-too-human threat called pollution.

This room was designed with the support of master glassmaker Fabio Fornasier from Murano, who created glass jellyfish using the traditional manual method and reproduced – also in glass – some of the many plastic objects that infest our seas.

The room “Mare sotto i Riflettori, il cinema racconta gli oceani (The Sea in the Spotlight, the cinema and the oceans) is the result of collaboration with the National Museum of Cinema in Turin. This section offers a new interactive experience with all the magic of underwater filming, with clips, objects and unique curiosities. “The relationship between man and then sea has always been one of the recurring themes in the history of cinema,” said Domenico De Gaetano, director of the National Museum of Cinema, “our fascination with the underwater world lends itself well to illusions and special effects and we are delighted with this prestigious collaboration, which allows us to show another fascinating side of the Seventh Art.”

The sea is a treasure chest containing many different species of animals and plants: some are easy to spot, others hide and blend in. To recognise them, you need an expert eye, patience and a lot of attention. In the “Labirinto dei segreti marini (Labyrinth of marine secrets) children from three to five years old can have a lot of fun looking for them and getting lost among the walls of this special room

The second corner, Messaggio in Bottiglia (Message in a Bottle), takes us back in time, to when letters were placed in glass bottles and thrown into the sea letting the currents carry them ashore. Fortunately, today we no longer need to throw a message into the ocean to communicate with the world: but through the “ocean that is the web”, visitors can launch their own message of hope to be launched on social networks using a virtual glass bottle.

The second area of the exhibition features 30 giant photographs, taken by some of the greatest experts in underwater photography – including Massimo Boyer – and depicting the evocative illusions created by nature that make our oceans so spectacular: the mimicry of some species of fish, for example, or the phenomenon that generates the effect of underwater waterfalls in Mauritius, in the Indian Ocean.

The third block is dedicated to the work done by high -chool students from the Vittorio Veneto and Luigi Cremona scientific high schools in Milan and the Emilio Sereni Agricultural Technical Institute in Rome. In recent months, around 500 students participated in the “Percorsi per le Competenze Trasversali e per l’Orientamento” (Paths towards Crossover Skills and Orientation) by designing and creating parts of the exhibition: reconstructions of models of the seabed, scientific games, illustrative posters, drawings and audio guides for visitors.

“With IllusiOcean the Milano-Bicocca University takes another important step towards restarting after the pandemic, inviting schools, families and citizens to discover an exhibition dedicated to the sea. We are delighted to inaugurate this exhibition which, thanks to the language of illusions, is not only great fun, but also encourages us to reflect on one of the priorities set by the UN 2030 Agenda: the protection of the health of the sea. It’s a challenge in which our researchers are engaged every day in the study of sustainable development solutions for the protection of the marine ecosystem,” said Deputy Rector, Marco Orlandi.

The exhibition is free and open to the public every Friday from 11am to 6pm and on Saturdays, twice a month, at the same times, at the Galleria della scienza (Buildings U1/U2, 1st floor, Piazza della Scienza, Milan).

Entrance is by reservation only and you can book on the  illusiocean.it website and present your green pass (vaccination passport) at the door.

In addition, every Tuesday and Thursday morning, from 8am to 10am or from 11am to 1pm, by writing to illusiocean@unimib.it, you can book guided tours for schools.

Thanks to collaboration with Mondadori Media, from the end of October the “IllusiOcean™” exhibition will also be available online, exclusively on the website of Focus, Italy’s most widely read monthly, a reference point for fans and enthusiasts of technology, science, nature, medicine and innovation. By accessing the dedicated section of Focus.it., users can navigate in immersive mode inside the rooms of illusions and discover, in a virtual journey, many curiosities about the sea and its inhabitants.

“The Milano-Bicocca University exhibition organised by Professor Paolo Galli on the optical illusions and the sea is original, stimulating and fun. Three adjectives that have always been part of the DNA of Focus and it was therefore natural for us to offer our partnership to IllusiOcean.  A partnership that, in addition to narrating and describing the exhibition, allows people to visit the exhibition also virtually on Focus.it,” said the editor of Focus, Raffaele Leone. “It is original because it is the result of an original and creative idea; stimulating because it wants to encourage us to reflect on the wonders of the sea and the need to preserve them; fun because it communicates playfully with the special effects of optical illusions. How could Focus not be there?”

And the experience with “IllusiOcean™” is not limited to the exhibition. Throughout the exhibition period, a rich programme of initiatives promoted by Focus and Focus Junior, the magazine that is a point of reference for kids, has been planned to raise the awareness of readers, teachers and students about the marine world and explore the issues raised by the initiative. Starting from the issue of Focus on newsstands this month, which is entirely dedicated to the importance of water: from the cycle of the sea, the planet’s real liquid engine, to the life of the cetaceans that populate the waters of our peninsula, to the story of the coral clinic in the Maldives, with lots of other special unmissable content.

Every week, on focusjunior.it and the magazine’s social media channels, young people can also find insights and curiosities on the issues raised by the exhibition, but not only. In fact, they can also share photos, articles, ideas and suggestions for looking after the seas and oceans with the editorial team, using the email address focusjunior@focusjunior.it: and the most original content will be published both online and in the magazine. “Children, and young people in general, are worried about climate change and the future of the planet: so, as always, Focus Junior gives voice to their thoughts and ideas,” said Sarah Pozzoli, the editor of Focus Junior.

The exhibition is sponsored by the Società italiana di Ecologia (Italian Society of Ecology) – (S.It.E), the Lombardy Region and the City of Milan.

Focus and Focus Junior media partner of the “IllusiOcean™” exhibition

A collaboration that reinforces the commitment of the world of Focus to the promotion of the sustainable development objectives of the UN Agenda 2030

A digital version of the exhibition will be available exclusively on Focus.it

Digital workshops, webinars and special content: an extensive programme of initiatives concerning the marine world will accompany readers, students and teachers for the entire period of the exhibition

Focus and Focus Junior, the Mondadori Group brands, leaders in the popular science segment, are the media partners of “IllusiOcean™”, an exhibition developed by the Milano-Bicocca University, in collaboration with the National Museum of Cinema in Turin, dedicated to the wonders of the sea.

This initiative will enable Focus – Italy’s most widely read magazine, with a total audience of 6.4 million readers and users and a multimedia communication system that includes the web, a TV channel, social media and events – to strengthen its commitment to safeguarding the planet, through the promotion of the sustainable development goals of the UN Agenda 2030 aimed at readers, students and teachers that will continue throughout the year.

The exhibition has been conceived with the aim of raising public awareness of the marine environment and its creatures, using the fascinating world of illusions capable of altering our perception of reality in a fun and surprising way.

This itinerant project, that will start on 1 October in Milan and have a digital life, thanks to an exclusive collaboration with Focus that will offer users the opportunity to visit the exhibition on its website: with an immersive experience that users will be able to navigate within “rooms of illusions” and discover a range of curiosities about the sea and its inhabitants.

Constantly in support of exclusive events related to the world of science, the Mondadori Group’s contribution to the sector revolve around Focus, Focus Junior, Focus Pico and Focus Scuola will also accompany readers in the coming months and throughout the entire period of the exhibition with a rich programme of initiatives: insights, digital workshops, webinars and special content from the magazines, on social media and the web.

“When I met Professor Paolo Galli from the Bicocca University he told me about the exhibition he had in mind, and I immediately proposed a partnership with Focus,” explained Raffaele Leone, editor of the popular science magazine, leader in the sector. “The sea and its protection, the professor’s special subjects, are familiar topics for us at Focus. Optical illusions are also a form of magic that has always fascinated us and, coincidentally, when I met Galli we had a cover that was hitting newsstands precisely on optical illusions. From that happy alignment of the stars, the exhibition could not but be a joint endeavour. The partnership is part of a wider project of rooting Focus in the territory to make it a publishing phenomenon that, starting from the printed edition, becomes increasingly multifaceted. This initiative with the University Bicocca is a perfect example.”

FOCUS: SPECIAL ISSUE, WEBINARS AND ACADEMY

To coincide with the opening of the exhibition Focus, in collaboration with the Bicocca University, will dedicate a large in-depth special to “Life underwater” in the issue on newsstands from 21 September.

Objective 14 will be a topic on which high school students will also compete in a series of meetings organised in the autumn by Focus Academy, a Focus project which aims to attract children to science and history through online educational activities, in line with the school-work alternation aims defined by the PCTO convention.

In addition, the magazine will organise a special webinar designed especially for students but open to all readers, dedicated to Objective 14 of the 2030 Agenda which focuses on the conservation and sustainable use of the oceans, seas and marine resources for sustainable development.

FOCUS JUNIOR ACADEMY EVENTS

Already this month we will start from the events of the Focus Junior Academy, the Focus Junior didactic workshop for primary and lower secondary school children. The May events, which are already fully booked, are dedicated to enabling students to discover the fantastic world of corals and how to protect them: three days of lessons during which the classes will build, together with journalists, an in-depth feature that will be published in the magazine and on the web from 21 June.

Another event for Focus Junior readers will take place in July with a feature made with fascinating and surprising images of underwater illusions.

“Our young readers are very attracted to the underwater world and the life of marine species,” said Sarah Pozzoli, editor of Focus Junior. In addition, for some years they have been increasingly interested in issues related to the wellbeing of the planet. The exhibition perfectly combines these two aspects: curiosity and environmental protection.”

FOCUS SCUOLA E AND FOCUS PICO INITIATIVES

There will also be a series of special initiatives for teachers: a webinar organised by Focus Scuola, the magazine that provides support to teachers of primary and secondary schools with advice on teaching and materials. An event to explore the issues related to the UN Agenda with proposals for workshops and innovative activities to involve students on the subject of illusions.

There will also be space to discover the wonders of the sea even for younger children: Focus Pico, the monthly magazine designed for children between the ages of 3 and 6, will propose, in the July issue, games, stickers, a science poster on the fish that live in coral reefs and a special illustrated history of the world of the sea, created in collaboration with the children and teachers of the Bicocca University Children’s School.

Focus is Italy’s most widely read magazine, with a total audience of 6.4 million readers and users (Source: Nielsen media impact data fusion, November 2020). It is increasingly appreciated and engaging on social media, where it has a growing audience of over 3.2 million followers (Source: Shareablee, April 2021). The magazine is at the centre of a multimedia ecosystem that includes the web, a TV channel, social media and events: a distinctive reference point for highly topical issues, from science to technology to nature, thanks to the contribution of authoritative voices of international renown. and an approach that is always fresh and rigorous.

Focus Junior is a reference point in the world of kids, with an average monthly circulation of over 88,000 copies (Source: Ads, January 2021), 589,000 unique users per month on the site (Source: Audiweb, January 2021) and a social community of 142,000 fans (source: Shareablee, April 2021).
Mondadori Group

For over 110 years, the mission of the Mondadori Group has been to promote the dissemination of culture and ideas, ensuring a quality offer of entertainment to the widest possible audience. Leader in the book market and the number one Italian multimedia publisher, Mondadori has embarked on a path of social responsibility that also includes the promotion, across all its channels, of quality content that rewards sustainability, plurality of thought, diversity and inclusion, with an approach that is constantly focused on innovation.
Mondadori’s commitment is reflected in a series of activities in support of the communities in which the Group operates: from the promotion of reading and education to training and social and health care.
The Group has also adopted a plan of initiatives aimed at reducing the environmental impact of its offices and bookstores, which has resulted in a significant reduction in greenhouse gas emissions and led to an increase in the use of certified paper for the production of books and magazines.

Focus presents the new Academy and webinars dedicated to the Sustainable Development Goals of the UN Agenda 2030

A full house for the first three digital workshops of the Focus Junior Academy 2021

Focus, the Mondadori Group brand, leader in popular science and a point of reference for science and current affairs, is launching new initiatives for students, teachers and users in 2021.

Next month sees the launch of Focus Academy, a new project by Focus and Focus Storia aimed at attracting kids from second level high schools to science and history with online training activities, in line with the alternating school/work programmes outlined in the relevant convention.

At the heart of this year’s programme are the Sustainable Development Goals of the UN Agenda 2030, a 360° awareness building plan that will involve the magazine, with special detailed coverage, the web, with the multimedia content of Focus.it, and, from February, a series of monthly webinars open to all with scientists and experts, to stimulate debate and develop awareness among the young about the actions necessary for our future and based around six issues identified by the editorial team: the risks to biodiversity; health; discrepancies in the distribution of energy; more sustainable cities; food for all; the risks to oceans; climate change.

“For Focus adopting the UN goals is only natural, given that they are about saving our planet, scientific and technological development, and the quality of human life,” explained Raffaele Leoneeditor of Focus and Focus Storia. “The issues we have selected are part of the magazine’s DNA given our long-standing support for environmental sustainability, medical and technological research and the protection of biodiversity. That all of this coincides with the launch of the Academy is an added value. Kids are extremely aware of these issues. Indeed, they are an authentic driving force for governments and research. They expect that we adults commit to reducing our environmental impact and outline new ways of pursuing these aims. To discuss these issues with them will provide an added stimulus also for us.”

The classes that enrol at the Academy will connect once a week, for four weeks, with the editorial teams of Focus and Focus Storia, to experience, live, the creation of a popular science and history magazine. The students will be actively involved and will have the opportunity to try writing articles or conducting interviews that will then be selected by the team for eventual publication in subsequent issues of Focus.

Also Focus Junior, the brand for children between the ages of 8 and 12 who want to have fun discovering the world in a new and intelligent way, has adopted the UN Agenda by proposing for the Focus Junior Academy digital workshops dedicated to eight of the 2030 goals: health and wellbeing; quality education; clean and accessible energy; industry, innovation and infrastructure; sustainable cities and communities; underwater life; life on earth; and the partnership for goals.

The project, now in its third year, is designed to provide additional tools to assist the syllabus of primary and middle schools, in line also with recent directives which from this year include inter-disciplinary civic education. During the encounters, pupils will work in class on a detailed multimedia journalistic project with the editorial team that will be published on the Focus Junior web site and magazine. The January, February and March appointments of the Focus Junior Academy are already fully booked, with the participation of more than 150 pupils for each workshop.

Finally, for teachers, a series of webinars and monographs have been put together by Focus Scuola, the monthly magazine that supports primary and middle school teachers with the best teaching advice and suggestions to look more closely at the issues related to the UN Agenda 2030 and innovative teaching practices, though ideas, and best practice from experts in the sector.

“In this period of great uncertainty and social upheaval, Focus Junior has decided to reinforce its role in support of children and early teens in an effort to accompany them in their progress towards being future citizens,” said Sarah Pozzoli, editor of Focus Junior and Focus Scuola. “Our objective has become that of trying to ensure that education goes beyond knowledge and skills and is a method for creating a new forma mentis in order to imagine a more sustainable world, that is also more peaceful and free of social, gender and racial discrimination, in line with the guidelines of the UN’s Agenda 2030. And we will do this in our usual style and learning-by-doing approach, while stimulating curiosity and a sense of irony.”

This is how the Focus system is further reinforcing its offer in the education sector: from collaboration with institutions and companies, to school-based projects involving students, families, schools and teachers, and successfully developing activities and events that speak directly to the protagonists of the world of education thanks to an innovative and engaging didactic vision.
Focus is Italy’s most widely read magazine, with a total audience of 7 million readers and users (Source: Nielsen media impact data fusion, April 2020) and 2.9 million followers on social media channels (Source: Shareablee, November 2020).
Focus Junior is a point of reference in the world of kids, with an average monthly circulation of 100,000 copies (Source: Ads, Jan-Sep 2020), 589,000 unique users per month on its web site (Source: Audiweb, Jan-Oct 2020) and a community of 140,000 fans on social media (Source: Shareablee, November 2020).

 

For information and enrolments:

https://www.focus.it/education/academy/focus-academy-n

https://www.focusjunior.it/progetti-scuola-primaria/focus-junior-academy-scuola-di-giornalismo-con-focus-junior/

Focus Junior for schools

Every day on the web site and on social networks background materials and workshops for kids

Focus Junior, the Mondadori Group magazine that is a point of reference in the world of kids, has launch a daily programme of content to support and entertain children kept away from school by the current health emergency.

Science, history, technology, fun and games: every day on the web site www.focusjunior.it – which reaches an audience of over 500,000 unique users every month (Source: Audiweb, January 2020) – and the Facebook and Instagram social network channels, Focus Junior offers a range of background materials, creative activities and brand new experiments, in line with the brand’s characteristic edutainment philosophy, which aims to stimulate and engage children while having fun.

Like a real day at school, starting at 9 in the morning, with news and the facts of the day, continuing at 11 am with revision of the rules of mathematics and grammar.

At 1 pm and then at 7 pm, background materials in Italian, maths, history, science, with a wealth of curiosities to discover.

At 4 pm, it’s time for creativity with special workshops: videos led by Focus Junior experts, with a range of ideas for things to try at home to exploit manual skills and learn new things, from Harry Potter’s magic potion, which involves chemical reactions, to the construction of a video projector to recreate a little cinema in your bedroom, and much more.

The kids are also invited to talk about their daily activities at home on video, a selection of which will be posted each day on the Instagram profile of Focus Junior.

 

The Nostrofiglio community comes together for the ‘Andrà tutto bene’ initiative to amplify the positive message

2 million contacts and over 40,000 interactions in 24 hours on the social media pages of Nostrofiglio, with the contribution of GialloZafferano, FocusJunior and Donna Moderna

All across Italy, on front doors, windows, balconies and verandas posters and banners have appeared bearing the words “Andrà tutto bene” (All will be well) and a large rainbow of hope. The have been made by Italian children with the aim of sending a message of hope and solidarity in these days of the health emergency. Using coloured felt tip pens, crayons and paint, the kids have used the initiative as a way of passing the time drawing and colouring in a fun way

Nostrofiglio, the portal for mums and dads 2.0, with contributions from of Giallozafferano, FocusJunior and Donna Moderna, decided to support the Andrà tutto bene initiative also by asking the families that are pert of their community, and therefore also to the children, to submit photographs of their “work”.

The result so far? 2 million contacts, 40,000 interactions and more than 5,000 drawings, sent in from all across Italy to the social media pages of the brands Nostrofiglio, Giallozafferano, FocusJunior and Donnamoderna whose support has spread and amplified the initiative’s positive.

Here is a gallery from the Facebook profile of Nostrofiglio where you can see the children’s drawings: https://www.facebook.com/Nostrofiglio/

 

The Mondadori Group to export Focus Junior Play Lab to China

Agreements signed with Chic Investment Group and Xi’an International Fashion Town Construction & Development Co.

The Mondadori Group is exporting to China  in franchising the Focus Junior Play Lab format, the educational and play space for children aged from 3 to 11, developed  by the magazine that is a reference point in the world of kids.

The initiative is the result of an agreement signed with Chic Investment Group and a Memorandum of Understanding with Xi’an International Community Fashion Town Construction & Development Co.

For the first time Focus Junior will deliver, also at an international level, its educational offer and all of the know-how of the Italian brand that is the leader in its sector, in line with the philosophy that characterises the title: an “edutainment” approach, that aims to engage kids and stimulate their skills and capacities through the development of labs and activities to accompany them as they grow up.

The first three Focus Junior Play Labs will open up in China in 2020 in Xi’an, within the High Tech district of the Sino Italian Fashion Town, a new international complex that is being built around the ancient city of Xi’an, and in the cities of Nanjing, in the Kingmo shopping mall and Chongqing, in the Chic World Together shopping centre.

Through the Chic Investment Group, the management and investment company that is working to bring European brands of outstanding excellence to the entire country in the coming years, Focus Junior Play Lab will expand also to other cities in China, with the opening of 12 play labs in franchising within 3 years.

Focus Junior Play Lab will enhance the Asian market for services aimed at families: children and kids will be able to spend their time alternating between recreational activities and educational and learning projects aimed at stimulating manual dexterity, creativity and scientific thinking through numerous labs that will introduce them to topics related to science, art, mathematics and engineering in a fun, engaging and innovative way.

A result preceded by a series of institutional stages that took place in recent months: firstly, a meeting in China in November 2018, an event organised by the Italy-China Foundation at Palazzo Clerici in Milan and the visit of a delegation from the government of Xi’an to Palazzo Mondadori in Segrate in March this year. Cooperation activities in China will continue in the coming years with the introduction of new initiatives currently under development.

The new project is consistent with the objective of the Mondadori Group to  concentrate on its brand leaders with the best multi-platform development potential.

Focus Junior is a magazine dedicated to curious kids that is a brand extension of di Focus, the Mondadori Group magazine that is a point of reference in popular science and entertainment and is the nucleus of a multimedia system able to transform readers into authentic “inhabitants” of the world of Focus, right from the pre-school years. In print and on the web and social networks, and from a TV channels to events like Focus Live, organised around the country, the overall audience of the Focus system is around 6 million (Source: Nielsen MI assessment based on AW Mag 2019 figures, Audipress 2019.1).

Focus Junior launches the journalism school “Focus Junior Academy”

The brand is expanding initiatives in the educational area

Focus Junior, the Mondadori Group brand that is a point of reference for the world of children and kids, is launching Focus Junior Academy: a project for primary and middle schools featuring free teaching laboratories introducing journalism with the aim of bringing pupils closer to the world of publishing and news.

“Following the launch of Focus Scuola, the new practical review for teachers, we are opening the doors of the editorial department of Focus Junior to children and kids during school hours to offer a fun but realistic experience of what they learn in the classroom,” said the editor of Focus Junior Sarah Pozzoli. 

This initiative will further strengthen the role of the Focus Junior brand in the educational area: from collaboration with institutions and companies to didactic programmes aimed at engaging students and parents, schools and teachers, with a wide range of activities and events that speak to the protagonist of the world of education with an innovative and appealing educational vision.

A press, digital and social campaign has been planned to support the launch of Junior Academy.

From February, in line with the brand’s philosophy of “having fun while discovering the world”, Focus Junior Academy will offer every week the opportunity for a class to visit the editorial department of Focus Junior in the Mondadori Building and to meet the editor and journalists to understand how the team works and its internal organisation. The pupils will get a “hands-on” look at the fundamentals of journalism: how to write an article, the selection of photos and images and how to lay out a magazine, the news will then be published on the web site and on social media.

From 5 W to the importance of sources and the issue of fake news, and from the sharing of a post on social media to the selection of images and headlines, the Focus Junior Academy laboratories will offer students an interactive learning experience that will enable them to try out team-working and experience the key moments in a day in the life of an editorial department.

Aspiring journalist will also have the chance to conduct interviews with “subject experts” (science, history, technology, etc.), who will make themselves available in the editorial department of Focus Junior and to meet personally the students and respond to their questions and satisfy their curiosities.

The participants will also be able to take part in the page layout of their “little magazine”, that will also be published on web site focusjunior.it in the section dedicated to schools and re-launched on the social channels of Focus Junior with the hashtag #JuniorReporter.

At the end of the lab, the pupils will receive a “Junior Reporter” certificate, while their teachers will receive a “Become a journalist” kit to continue the work done during the lab also in the classroom.

To book a Focus Junior Academy teaching laboratory, interested teachers should write to the editorial department at focusjunior@focusjunior.it.

Focus Junior Star goes monthly

The Focus Junior system is reinforced with a magazine wholly dedicated to the most popular singers and YouTubers among kids

Focus Junior Star, the collectors’ special edition of Focus Junior entirely dedicated to the most popular personalities from the world of entertainment, including YouTubers, singers, stars of the cinema, rappers and bloggers, from tomorrow will be a monthly.

Focus Junior Star is a spin-off of Focus Junior and shares the same mission: to entertain young readers and to stimulate their curiosity through their idols in music, on television and social networks, that we will attempt to present through stories and anecdotes from their lives. We also want to bring the personalities as close as possible to our readers to show that they are almost always just normal kids, with the same problems and doubts, but have been able to transform their fragility into points of strength. In addition, we will exploit the seemingly ‘light’ topics in Focus Junior Star to explain the scientific, historical or news issues featured in the songs. There will also be detailed background on the evolution of music, artistic workshops and lessons on how to become a YouTuber. 

This new magazine will enhance the communication system that revolves around Focus Junior, the Mondadori Group brand designed to satisfy the curiosity of children and teenagers, from 8 to 13. Focus Junior is available as a printed magazine, in digital and augmented reality, through the dedicated app that is also active of the web site focusjunior.it, on social networks and the spin-off XGioko.

The brand has also created “Play Lab”, a new games format in line with the philosophy of Focus Junior.

The first issue of the monthly Focus Junior Star, on newsstands from 7 February, will feature a host of content on the stars of the moment, including the rapper Coez – who talks in an interview about his real passion – and an entire feature article on the Maneskin, the rock group of the moment, and the revelation of the latest edition of X-Factor. And much more: the latest trends from the world of YouTube, the challenge between the YouTuber from Naples, Vegas, who has made his passion for videogames and authentic business, and Capo Plaza, the rapper from Salerno, class of ’98.

With the augmented reality app, the young audience for Focus Junior Star can also listen to songs, video dedications by their idols and a wealth of other related images; plus a range of  background info, games and curiosities about the stars and sixteen gift posters.
Focus Junior Star will be on sale at newsstands with a cover price of €3.50. In support of the launch a advertising campaign has been organised in Mondadori Group Magazines and support through large-scale retail outlets.

Sale&Pepe and Focus Junior at the Milan Franchising Fair 2017

From today it is possible to open in franchising a Sale&Pepe cooking school and a Focus Junior Play Lab

Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.

The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.

At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.