Today sees the launch, within the Trade Books Area of the Mondadori Group, managed by Enrico Selva Coddè, of the Children’s Books Business Unit, which includes the publishing houses Mondadori, Rizzoli, Fabbri and Piemme with the Battello a Vapore and Geronimo Stilton brands.
The aim of the new structure is to consolidate, as well as further expand, the company’s leadership in children’s publishing.
The Children’s Books Business Unit, which will be headed up by Lorenzo Garavaldi, aims to enhance the various imprints in response to the challenges of a strategic and continuously changing market.
The new organisational structure, while maintaining the different positioning and characteristics of the individual publishing houses, will facilitate a more complete and coherent articulation of the offer. The skills, creativity and passion of the people of the publishing houses will guarantee the essential quality and innovation necessary to reach excellent results
The Editorial Director of the new Children’s Books Business Unit will be Enrico Racca and the heads of the various publishing houses – Patrizia Puricelli for Piemme Geronimo Stilton, Alessandro Gelso for Rizzoli and Fabbri Ragazzi, Marta Mazza for Mondadori Ragazzi and Enrico Racca (ad interim) for Piemme Battello a Vapore – will report directly to him.
Lorenzo Garavaldi will remain in charge of marketing.
Rights for the whole area will be managed by Laura Casonato, who is already in charge of rights for Edizioni Piemme and Sperling & Kupfer.
Press and Communications for the Children’s Books Business Unit will be overseen by Paola Caviggioli, who remains as head of Communications for Edizioni Piemme and Sperling & Kupfer.