Giallozafferano, the magazine designed by the most popular Italian food media brand, evolves and presents itself to the public with a new formula.
The format is entirely renewed, especially in terms of contents. The first section of the most popular Italian culinary monthly magazine will be strongly linked to Giallozafferano’s social and digital world: The brand’s most popular creators and top bloggers, each through their own style and area of expertise, will suggest tasty and original recipes each month.
Among these, Daniele Rossi, Cooker Girl, Diletta Secco and Rosy Chin, as well as many other creators of the Zenzero Talent Agency, such as 2foodfitlovers, will be the highlights of this month’s Giallozafferano issue together with the top food blogger, Luisa Orizio.
Three special and historical figures of Giallozafferano, who have always contributed to the magazine with one of a kind recipes, will also be represented throughout the issue’s pages: Aurora Cortopassi, expert in vegetarian and zero waste creations, Giovanni Castaldi, with his passion for Mediterranean cuisine and pastries, and Manuel Saraceno, with his street food recipes and secrets on bread-making and leavening.
This dynamic offer further confirms the brand’s exceptional success, thanks to the continuous expansion that allowed Giallozafferano to achieve an overall fanbase of more than 50 million people. This is an unbeatable offer for the worldwide foodlover audience who will also be able to find some dishes and ingredients in pure Giallozafferano style throughout the magazine.
THE NEW COLUMNS
Giallozafferano‘s new offer is enriched with many new columns and sections: from the “monthly theme” to the “travel” column with local dishes, products and wine, ideal for all those who love to travel and discover new food and wine cultures.
There will also be a “healthy and tasty” section devoted to a healthier cuisine and a “shopping guide” useful in selecting the right ingredients needed, from the butcher to the greengrocer and fishmonger.
Finally, a “preparing with” section, with the “preparing and freezing” and “preparing to take away” options, will also be suggested.
The “Giallo school” section will also be available with cooking shoots, bread-making techniques and much more for all those who wish to learn the best cooking strategies.
All readers will be able to discover 100 original recipes and their respective culinary preparations created for February’s festivities: from the hottest Valentine’s Day menu to the most varied Carnival sweets, or even Harlequin’s green menu dishes with thought-out vegetarian recipes, without mentioning the frangipane cream found in the pastry techniques and basics section.
THE NEW GRAPHICS
A new graphic design will accompany the contents of the magazine’s new editorial sections to facilitate reading. The final result will be characterized by a more harmonious iconography throughout the pages with suggestive illustrations and images.
The restyling will be enriched with a new logo: the chromatic saffron flower, the magazine’s emblem, is enhanced with dynamic shades characterized by purple to fuchsia and orange to yellow blends. The colours are more lively and immediately noticeable, in line with the brand’s distinctive young and digital language. The strictly purple font recalls Giallozafferano’s contemporary style, in line with the social trends.
THE GIALLOZAFFERANO COLLECTION
Another absolute novelty consists in the Giallozafferano Collection, a new monographic collection magazine dedicated to presenting recipes linked to a special theme each month. In the newsstand issue, readers will be able to discover many meat-based main courses to serve at the table, including many tasty cooking techniques.
Giallozafferano magazine’s restyling was also highly appreciated by the advertising market through a collection, edited by Mediamond, which marks a double-digit growth in this year’s first two months compared to the same period in 2022.