Grazia USA launches brand’s first US print edition

Digital platform audience continues to grow

Grazia USA, the international edition of Grazia born out of the licensing agreement between the Mondadori Group and Pantheon Media Group LLC, launches today the first US print edition of the Mondadori Group brand.

The debut strengthens the presence of the first 100% Italian fashion magazine on one of the world’s largest and hottest fashion markets.

The new issue of Grazia USA – 356 pages, released quarterly – features three different exclusive covers that flesh out the “Evolution” concept, celebrating three prominent women on the American cultural and social scene: nine-time Olympic medalist Allyson Felix, British supermodel and designer Alek Wek, hailed for her influence on the idea of beauty in the fashion industry, and Canadian singer-songwriter and actress Jordan Alexander, an advocate of LGBTQ+ and coloured people’s rights. The content from the three cover stories also unfolds on social channels, on Grazia USA’s website and through dedicated newsletters, creating a contemporary and unique platform.

Grazia USA will count a total circulation of 400,000 copies, reaching an audience hungry for fashion, art, culture and beauty, as well as for design, entertainment and travel, leveraging on the signature cosmopolitan mix of the brand. The first issue has received a great response from the market in terms of advertising sales, with advertisers including major luxury brands such as Armani, Etro, Loro Piana, Tiffany, Dior, Vuitton and Harry Winston.

Positioned in all the major fashion and luxury countries, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group brand, which currently counts a total of 21 editions in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social channels. 

The US edition of Grazia made its debut in October 2020 through the global digital-first platform featuring Kim Kardashian West. Since then, Grazia USA has enjoyed an unprecedented online growth, peaking at 5.2 million monthly active users, with a readership that is predominantly female, 50% under 30 years old.

The new quarterly issue of Grazia USA will be distributed at all Barnes & Noble bookstores, selected retail outlets in the U.S. and Canada, online at and on

To coincide with the Venice Film Festival, a special issue of Grazia entitled “Io sono il cinema”

This extraordinary issue of the magazine is developed on the brand’s website and social media channels to celebrate the rebirth of the cinema features Grazia Gazette, a section dedicated to the Venice Film Festival with stories about all the protagonists, the looks and the events surrounding this edition of the festival

To coincide with the Venice Film Festival, Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, presents “Io sono il Cinema” (I am cinema).

A special issue of the magazine edited by Silvia Grilli dedicated to the rebirth of the world of cinema: from the stories of the most popular actresses and actors al who talk about their burning passion for the set to the mythical red carpet and the most glamorous fashion.

“Today Oggi Grazia is out with an extraordinary issue dedicated to a vibrant passion for the cinema. The 16 personalities involved in the putting together of this issue talk about their love for the set and how it has given an added dimension to their lives. All of them also remind us that art is freedom. Among the 16 is Sahraa Karimi, the only Afghan woman with a degree in film-making. In her piece she talks about how the Taliban, with their medieval cruelty and cultural vandalism, are against art, against the cinema and against women. Indeed, they consider educated and independent people like Sahraa a threat. I hope that in these pages you can identify with the passion that animates the protagonists of the issue. Let’s all appreciate the infinite value of freedom. I invite you all to become a threat” declared the editor Silvia Grilli.

Accompanying the readers and followers of Grazia through the pages of this issue is the actress Serena Rossi, the ‘godmother’ of this year’s Venice Festival and featured by Grazia on the cover.

Among the many personalities who have contributed to the pages of this special issue are: Stefano Accorsi, Cristiana Capotondi, Luca Zingaretti, Claudia Gerini, Valeria Solarino, Sergio Rubini, Claudio Santamaria and Gianmarco Tognazzi. As well as the directors Gabriele Salvatores and Elisa Amoruso and international stars Ester Acebo and Thimothée Chalamet. 16 protagonists that will allow readers and users to discover the relationship that each of them has with the cinema. Plus, the issue also includes testimonies by previous ‘godfathers’ and ‘godmothers’ of the festival, from Vittoria Puccini to Alessandro Borghi.

There is also extensive coverage of fashion and beauty, with a focus on diva styles as well as columns on jewellery, the look of various celebrities, and, of course, the red carpet clothes and make-up. Enriching the issue even more is a feature on the style of the stars, with all the looks of the actresses arriving on the Venetian lagoon.

This storytelling about the world of cinema and the Venice Film Festival is developed from the magazine on to the website, as well as the brand’s social media channels, where the content of the issue is expanded and enhanced.

And, new with this issue, the launch of a special Venice edition of Grazia Gazette, a dedicated section on to keep up with everything that’s happening during the Venice Film Festival. From fashion, with the most exclusive looks, from the red carpet and special events, to beauty, with looks, trends and hairstyles. There is also an unmissable column on people, with curiosities, tips & tricks about the Festival’s locations and events, and the Grazia film club, a closer daily discussion of the films selected by our cinema expert @julietvampire.
A special on the site that Grazia readers can access directly, using the QR code on the cover of the issue of on the homepage of

An extensive daily selection of live coverage and news from Venice will also animate the Instagram profile of @Grazia_it where, each day, the protagonists of the Festival will talk to our correspondents with the hashtags: #iosonoilcinema, #graziawalkstheredcarpet.

An exhaustive range of content that confirms the capacity of Grazia to engage the brand’s 3.7 million readers and users (Source: Nielsen Media Impact Data Fusion, March 2021) with a circular, complete and multichannel offer.

The initiative has two main partners: Lexus, confirming its presence with Grazia at the Venice Film Festival for the second year, and Xiaomi that will be present with its smartphones to immortalise the looks of Venice in real time.
On the advertising front, there has been double-digit growth across the entire Grazia system compared with 2020.

Grazia presents a special Issue: ‘Grazia ama l’Italia’

Voices and experiences of a country being reborn

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, edited by Silvia Grilli, is launching a special issue entitled speciale Grazia ama l’Italia (Grazia Loves Italy).

The magazine examines the rebirth of the country through the beauty for which it is well known: talents, fashion, cities of art, places, architecture and gardens in a narrative journey that, across the pages of the magazine, continues also on, giving a voice to the feelings of some of the country’s leading personalities, symbols of an Italy that is being reborn.

“I wanted to create this special issue as a way of highlighting the excitement that you can feel in the country; the will to re-start, a rebirth of enthusiasm and determination. But at the same time, I wanted to dedicate it to the people who have suffered most during the pandemic some of whom are still worried about leaving the protection of their homes,” said Grazia editor, Silvia Grilli.

Featured on the cover is the actress Sabrina Ferilli, who talks about herself and the extraordinary courage of Italian, inhabitants of a land that is frequently hit by natural calamities, but who are always ready to start again. For Ferilli the re-emergence of the country this time is, as she says, like so often before a great moment of hope and dreams. The Italian Minister for Tourism, Massimo Garavaglia, explains how travel is returning and the strategy to attract foreign tourists back to the country. Meanwhile, the architect Stefano Boeri takes a look at the world of art and the architecture of museums and comments on the importance of re-opening museums and galleries. For this special issue, Grazia also met with talents from the worlds of music and fashion. Singer-songwriter Levante talks about her excitement at being able to get back on stage in front of an audience. The duo Colapesce and Dimartino, the authors and protagonists of ‘Musica leggerissima’, discuss the feelings of young people in the time of Covid, of a desire for simplicity and a return to normality. The model Eva Riccobono, who recently gave birth to her second child, talks about what it’s like to be a mother in the time of Covid.

There are also homages to the country from the journalist and writer Annalena Benini, who arties about an Italy to love; award-winning chef Carlo Cracco and his wife Rosa Fanti, rediscover dishes linked to the land and belief in the importance of getting back around the table and sharing feelings; and the TV presenter and writer Csaba dalla Zorza offers readers of Grazia presents her take on Sardinia.

With the survey l’Italia che vuole rinascere dopo la campagna vaccinale (The Italy that wants to re-emerge after the vaccination campaign) , Grazia gives voice to the many Italians who want to take back control of their lives, their work, their space and the freedom that has been denied for so many months.

This special issue will also include many travel ideas, including wonderful hotels where guest can enjoy an experience in a fascinating context and enjoy food prepared by outstanding chefs. As well as curious facts about Florence and Lecce, a gastronomical tour of Franciacorta followed by detailed wine tour itineraries.

Marking the launch of this special issue, Grazia has also produced a series of City Guides that will be available on, where the brand reaches a total audience of 4.3 million users (Source: Nielsen data Fusion December 2020): a selection of Italian destinations seen through the eyes of young illustrators, each of whom offers tips about the cities the love best.

The coverage continues also with an extensive range of content of the social media profiles of Grazia through which the brand, engage 1.6 million fans (Source: Shareablee, TikTok, Pinterest May 2021) with extra details about the magazine’s content.

Especially for this special issue, Grazia has involved the travel & style expert, Nneya Richard, a talent of Factory21 who will guide users to Italy’s most ‘Instagrammable’ places, inviting followers to participate in the challenge using the hashtag #grazialovesitaly and the tag @grazia_it. And a rich programme of live events, news and photo galleries that will enrich the magazine’s Instagram profile




Grazia on newsstands with a special Issue ‘A tutta natura’

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, and edited by Silvia Grilli, is out with a special issue A tutta natura, on newsstands from tomorrow, Thursday 6 May.

The pandemic has shown us that common effort and the sharing of knowledge, can help people to overcome the most difficult challenges: the special issue, thanks to its outstanding protagonists and their stories, becomes the voice for new ideas, advice, surveys, columns, for a green revolution that is more necessary than ever.

“The survival of our planet, and therefore our own, will depend on the virtuous behaviours we adopt. But individual responsibility will not be enough. We need innovation, a change in production methods, companies that invest in the protection of an environment that they previously exploited. With this special issue we want to examine useful ideas to save nature as soon as possible, but also to talk about the changes already underway, thanks to the green revolution, in our lifestyle. The speed with which humanity discovered Covid-19 vaccines gives us hope. There is only one planet that we can call home. With this extraordinary issue we want to show how dear it is to us”, said the editor Silvia Grilli.

A variety of testimonials enrich to make this issue special.

The singer Elisa, star of the cover and photographed by Grazia in nature, talks about her bond with the environment but also being a mother and daughter, and the importance of leaving a better planet for the generations to come. Prince Charles talks about Terra Carta, a kind of constitution to protect the planet, plants and animals. And also William the Duke of Cambridge outlines his Earthshot Prize, an award that he has financed to find solutions against climate change over the next 10 years. Oscar-winning actor Matt Damon talks about how his foundation, has brought water to three million people who previously has no access to it. In this special we also hear from the Minister of Ecological Transition, Roberto Cingolati, who explains the green revolution that the government will adopt to relaunch Italy after the pandemic. The writer Paolo Cognetti, who lives in the mountains, describes the emotions of those who savour unfiltered nature. While Kailand Morris, the son of Stevie Wonder, describes his generation’s battles on behalf of the planet.

The special also features Grazia surveys dedicated to green issues: the revolution of green collars, or rather, new jobs linked to ecology; regenerative nutrition for a world without waste; the new garden cities, from skyscrapers to green spaces that are reconquering cities.

This special issue also devotes significant space to fashion and beauty with 60 pages all focusing on sustainability.

On Friday 7 May at 7 pm, on Grazia’s Instagram profile, the editor Silvia Grilli talks to the singer Elisa.

A #GraziaLovesGreen challenge will also be launched on social networks, with the involvement of some influencers, in particular Silvia Stella Osella, the Factory21 sustainable fashion talent who will offer, through stories, some simple rules to follow in order to be green. Plus, to make the level of awareness on the topic visible, at a large G will turn green as users share using the hashtag #GraziaLovesGreen.

With this new initiative, Grazia confirms its role as a brand capable of constantly evolving, becoming a reference point for over 4 million users (Source: Data Fusion Nielsen Media November 2020) and 1.6 million fans (Source Shareablee + Pinterest and TikTok, April 2021).

Recognition of Grazia’s editorial quality is also demonstrated by the interest of the advertising market. Also for this special issue many clients have wanted to be present, resulting in over 100 advertising pages.

Pantheon Media Group will export the brand Grazia into seven Asian countries

The publisher of the USA edition of Grazia, PMG, will also take the Mondadori Group brand in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand

PMG announces the appointment of Brendan Monaghan as Pantheon’s Executive Vice President and Global Chief Brand Officer

Pantheon Media Group (PMG), the publisher of Grazia USA, has signed a letter of intent with Mondadori Group to launch Grazia in Japan, Hong Kong, Singapore, Malaysia, Taiwan, Indonesia and Thailand, between September 2021 and the end of 2022.

Positioned on all the established fashion and luxury markets, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group Brand, wich now counts 21 editions worldwide in 23 countries, reaches a global audience of 15 million readers, 35 million unique users and over 20 million followers on social media.

“Luxury brands have made a giant geographical pivot to Asia and have declared their intent to make APAC (Asia-Pacific) a priority,” said Dylan Howard, Chief Executive Officer of PMG. “As these brands meet the demand of high-spending luxury customers, Grazia will play a pivotal role in engaging with these users throughout innovative, one-of-a-kind digital platforms and trusted, respected editorial content.”

“Pantheon Media Group has established itself as a premier partner for Grazia, with a dramatic surge in traffic since Grazia USA launched through the platform The new business model, which has strong potential for development in other international markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of users and advertising custumers,” said Daniela Sola, Managing Director International Business of Mondadori Media.

Dylan Howard, Chief Executive Officer of PMG, also announced the hiring of Brendan Monaghan as PMG’s Executive Vice President and Global Chief Brand Officer overseeing the expansion into Asia and Grazia USA. He will report to Mr. Howard.

Mr. Monaghan recently returned to the United States from Hong Kong, where he served as Chief Commercial Officer of Tatler Asia Group overseeing all business, marketing, and event functions for all advertising categories at the media company. Prior to that, Mr. Monaghan led fashion and luxury digital and print sales along with marketing as Chief Fashion & Luxury Officer across Condé Nast’s entire portfolio. Monaghan also will oversee all advertising sales efforts for PMG’s burgeoning international and luxury portfolio, in addition to editorial, business affairs, and consumer marketing.

“Brendan is a natural born leader and true innovator with demonstrated sales expertise across every media platform,” said Dylan Howard. “During his tenure at Tatler Asia Group, Brendan proved that premium content – matched with data and insights – produced across all media platforms is the most powerful combination for creating audience connections. I am thrilled Brendan chose Pantheon and Grazia as his next home upon returning to the United States.”

Monaghan joins Jillian Maxwell, Grazia USA’s Chief Revenue Officer, and David Thielebeule, Editor in Chief and Chief Creative Officer of the U.S. edition. Both will now report to Mr. Monaghan.

“I am thrilled to be a part of Grazia‘s exciting global expansion plans, and to join Jillian and her team. Grazia is one the of the most iconic and most powerful brands in the world, and I am honored to be a part of taking it to new heights. The opportunities that lie ahead have no ceiling,” said Brendan Monaghan, Executive Vice President and Global Chief Brand Officer of PMG.



Pantheon Media Group (PMG) is an independent next-generation media company that brings one of the most prestigious fashion magazines, born in Italy in 1938, to the biggest fashion market in the world. PMG is the exclusive publisher of Grazia USA, a global digital-first platform with a quarterly 400-page print edition due out in September 2021.



Grazia, Piero Lissoni for the first time guest editor of the magazine edited by Silvia Grilli

A special issue dedicated to design and the shape of the new normal

Grazia, the leading 100% Italian fashion brand with 21 editions around the world, edited by Silvia Grilli, is launching a special issue with, for the first time, master of design, Piero Lissoni as guest editor of the magazine.

For more than thirty years Piero Lissoni has produced international architecture, interiors, product design and graphic design projects. In this extraordinary issue of Grazia he imagines, with a positive glance towards the future, new forms of post-pandemic reality and discussions with leading personalities in the search for connections between different worlds.

This special issue of the magazine will be on newsstands for two weeks and focuses on three themes: minimalism, hybridization and contamination, the paths through which Piero Lissoni describes the forms of a new normal.

“When I suggested to architect Piero Lissoni the challenge of being the guest director of this extraordinary issue, I never imagined that he would welcome my proposal with such enthusiasm and dedicate himself to the job with such passion,” said Grazia editor Silvia Grilli. “After more than a year of the pandemic, lockdowns, uncertainty and lifestyle changes I invite you to discover these in extraordinary pages of Grazia a new way to look at our homes, physically rediscover our cities, our villages, our flavours and our art, as we open up again with hope to a new future. You will meet many people and a world of beautiful objects. But in the end, you will discover that the really important things in your life can fit in a single suitcase,” the editor concluded.

 “When Silvia asked me to be the “temporary editor” for this issue of Grazia, on the one hand I was terrified, I didn’t know where to start. But, on the other hand, I was enthusiastic, like a child with a new toy. Then I started playing. And here we are!” declared Piero Lissoni.

This extraordinary issue gives space to great discussions with personalities who have left a mark on the history of this sector and beyond, and whose portraits bear the name of Giovanni Gastel.

From world-famous architects and designers Philippe Starck and Mario Bellini to the mayors of Milan, Beppe Sala, and Paris, Anne Hidalgo. From a meeting with Maria Porro, President of Assarredo to Stefania Lazzaroni, General Manager of Altagamma. As well as Ferruccio Resta, Rector of the Politecnico di Milano who proposes a new model of teaching.

There is space too for the theatre, with Stella Pende who interviews André Ruth Shammah, the soul of the Franco Parenti Theatre in Milan, and screenwriter Antonio Manzini. Readers of Grazia will also find testimonies from the Swiss artist with an American soul Ugo Rondinone and Francesco Dal Co, director of Casabella.

Featured personalities include Giorgio Metta, Scientific Director of the Italian Institute of Technology, the digital art group TeamLab, Giovanna Melandri, President of the Maxxi Foundation, the Museum of Contemporary Art in Rome and theologian Sergio Ubbiali.

Extensive space is given to the Segni di stile (Signs of style) feature: a tribute to timeless design, with a selection of iconic pieces, a symbol of an aesthetic that goes beyond fashion, photographed by Santi Caleca.

Valeria Solarino is the protagonist of the cover and of an exclusive, minimalist and sophisticated fashion shoot, done at the Milan Triennale. Valeria also tells Grazia about her greatest desires in this new phase of life. The Fai heritage site Villa Necchi Campiglio is the location for an extraordinary fashion shoot, dedicated to creative freedom.

And a unique photographic reportage gives form to the contaminations of the metropolis of Milan.

And then many sections: from design with La forma dei desideri (The shape of desire), irresistible pieces for every room in the house, to beauty, an account of a minimal and hybrid beauty. And from the kitchen, with starred Davide Oldani, to travel, with a look at the places of hospitality so common across Italy.

The design concept conceived for Grazia by Lissoni Graphx, the department of the studio that develops graphic design, visual communication and brand identity projects, can be summarised as rigour; white and a hybrid font in line with the themes chosen by Piero Lissoni for this special issue.

And the story continues with a rich programme on Grazia’s social media profiles. Tomorrow, Thursday 15 April at 7.30 pm Silvia Grilli will interview the guest editor Piero Lissoni, Valeria Solarino and Davide Oldani live on the brand’s Instagram channel. And there will be other live shows with the protagonists of the issue over the next two weeks.

On Friday 15 April, the digital entrepreneur Eleonora Carisi will be the protagonist of an Instagram Stories Takeover, with the creation of content created on the set of the feature dedicated to design.

With this initiative, Grazia confirms its role as a brand capable of continuously evolving and becoming a point of reference for over 4 million users (Source: Data Fusion Nielsen Media November 2020) and 1.58 million fans (Source Shareablee + TikTok and Pinterest March 2021).

Also this extraordinary issue, after the G21 issue published in March 18, has attracted a lot of interest in the advertising market with many clients in the furniture sector signing up. The issue sold 107 advertising pages, of which over 30 in the furniture sector. Since the beginning of the year, Grazia has expanded its content to the world of design, which has joined the editorial calendar in a structured way with 10 monthly events during the year, tripling page sales in the sector compared with April 2020.


Grazia presents G21

G as in Grazia, 21 as in the personalities who combine their voices to discover new perspectives, 21 as in the current year, 21 as in the number of international editions of the magazine

Grazia, the leading, 100% Italian fashion magazine, and symbol of the contemporary, style and elegance, launches G21, an exclusive project dedicated to the future and rebirth, across all of the brand’s channels, and culminating at the end of the year in an appointment involving all of the international editions of the title.

G as in Grazia, 21 as in the personalities who combine their voices for this special initiative to discover new perspectives, 21 as in the current year, 21 as in the number of international editions of the magazine.

And at the heart of this Grazia project, a special issue, on newsstands from tomorrow, Thursday 18 March. How can we redesign the future? How can we manage the social and cultural revolution unleashed by the pandemic changing ways of thinking and lifestyles?   What new prospects and opportunities are there and how can they be developed?

“We have been saddened, frightened, angry, resigned, recovered, and can’t wait to get going again with new prospects,” said the editor of GraziaSilvia Grilli. “But it won’t be like switching on a light that has been switched off, and, as in the story of Sleeping Beauty, finding everything as it was before. This extraordinary issue of Grazia has been conceived to examine proposal and ideas for the future. The achievements of the personalities present in the issue, their excellent work in different fields, are an example for the country and the world. And for us at Grazia and for them, believing in ideas means fighting to defend them and make visible the unseen,” concluded Grilli.

So, in this issue of Grazia some of the most well-known figures from the worlds of cinema, the arts, fashion, science, technology, entertainment and medicine give shape to the future in a special collectors’ issue.

Designer Giorgio Armani, the head of Spotify Italia Federica Tremolada, Facebook executive  Sheryl Sandberg, actor Pierfrancesco Favino, Microsoft founder Bill Gates, the Rector of Bocconi University Gianmario Verona, doctor Paolo Veronesi, along with virologist Ilaria Capua, architect and entrepreneur Piero Lissoni, digital creative Elisa Maino, Olympic athlete Bebe Vio, champion swimmer Federica Pellegrini, economist Lucrezia Reichlin, Formula One chief executive Stefano Domenicali, the director of the Biennale Arte Cecilia Alemani, the world’s most celebrated Italian chef Massimo Bottura, writer Teresa Ciabatti, ballet star Roberto Bolle, multi-award-winning singer Laura Pausini, publisher and politician Massimo Bray and the editor of Grazia Silvia Grilli.

This is an historical moment that everyone considers and opportunity to rebuild and reinvent ourselves. To give just a few examples: the actor Pierfrancesco Favino thinks that when theatres and cinemas can re-open, they should become places where we can meet actors and directors and get young people back into the audience. For Laura Pausini music as a way of bringing people together will be stronger than ever. Microsoft founder Bill Gates talks about the ecological transition and how we will free ourselves of fossil fuels. The architect and entrepreneur Piero Lissoni thinks that after the pandemic we will take more care of what is most precious to us; our homes, our time and the places where we live. Facebook executive Sheryl Sandberg reflects on the new opportunities for women offered by the digital world. The Rector of Bocconi University Gianmario Verona writes about how the revolution in distance learning will lead to made-to-measure training for every student. Ballet star Roberto Bolle asks that private donations and public funding come together to relaunch the arts.

The coverage will then continue with a rich schedule of the social media profiles of Grazia, where the content of the magazine will be expanded with contributions from the personalities involved.

And with this initiative, Grazia confirms its position as a brand able to continuously evolve, becoming a point of reference for over 4.7 million users (Source: Data Fusion Nielsen Media Impact May 2020) and 1.55 million fans (Fonte Shareablee + TikTok and Pinterest February 2021).

And on the occasion of dl G21, also the Grazia Factory – a workshop of original productions, shootings and contemporary initiatives – will evolve, offering its users innovative digital projects and new creators. Factory 21 will introduce twenty-one new digital talents: from a travel expert to a lover of design, a beauty creator to a videomaker, a fashion photographer, a as well as a stylist, a lifestyle expert and an art director. The range of talents of Factory 21 will engage in line with the different issues.

To celebrate and broaden the appeal of the values of G21, which are focused on the reconstruction of the future and rebirth, the Palazzo Mondadori has exceptionally illuminated its arches with the colour magenta of the cover of Grazia, using spectacular special lights.

Coverage of the G21 project will culminate with the production of special editorial content in collaboration with La5, on air on Wednesday 31 March.

The initiative has been received with great interest in the market with many clients expressing appreciation of the project and  booking one or more pages. The issue has sold over 100 advertising pages, proof that the market is both optimistic about the future and willing to invest in the recovery.

The launch of this new Grazia project will be supported by an advertising campaign on the press, radio, web, social media and DOOH.

Grazia on newsstands with a special issue ‘Young Generation’

Interviews with young protagonists of social media, a challenge, and Instagram marathon and a section dedicated in the web site: Grazia confirms its role as an innovative, contemporary 360° brand

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, presents a special issue: Young Generation.

Is reality physical or virtual? The lockdown has made young people realise how much they love face-to-face reality, while immersing them eve more in the virtual world. The magazine edited by Silvia Grilli, on newsstands tomorrow, Thursday 21 Januaryexamines the issue in direct dialogue with the protagonists.

“The provocative cover headline of this issue of Grazia is “Noi, adolescenti digitalmente modificati” (Us, digitally modified adolescents). And yet, now that the physical world is largely closed off for them, these young people, like us, long to be hugged. The lockdown has forced them to feel nostalgia for physical presence,” declared the editor Silvia Grilli.

The star on the cover of this special issue of Grazia is the 18-year-old American singer Loren Gray, highly influential on TikTok with 51 million followers. Authentic and determined, as well as beautiful, Loren Gray talks about herself in an exclusive interview and touches on the steps towards and reasons for her success, which began when she was just 15.

Many young stars are also involved: from Elisa Maino to Luciano Spinelli, who, with 7.1 million followers, is the most popular italian influencer on TikTok and shares with readers of Grazia his vision of how we can overcome cyberbullying.

The issue also features interviews with Tini Stoessel, the Argentinian singer and actor, who has become famous for her role in the TV series Violetta. Actor Jack Dylan Grazer, protagonist of the Luca Guadagnino TV series, We Are Who We Are. And also, in this extraordinary issue, the twins Cassandra and Melissa, second-generation immigrants who talk to Grazia about racism; Marco Cellucci, star of TikTok with over 5.5 million followers who also talks about bullying. Plus, an interview with actor and influencer Jenny De Nucci as well as Marta Losito who talks about the beauty secrets of the young generation. Grazia also meets Giorgia Malerba, the singer who in just a few months as attracted 2.5 million fans on TikTok, and many more.

Big space is also given by Grazia to investigations: the balance between real and virtual life, videogames and what can be learnt from virtual worlds. And also anti-social movements, young people who refuse to use social media.

Fashion focuses on e-boys and e-girls and the beauty columns consider fluid beauy: the new generations that are reinventing codes in pursuit of personal taste, without distinguishing between male and female.

With this initiative dedicated to the Young Generation, which is configured across the magazine, on social media and the web with a dedicated section, Grazia confirms its role as an innovative and contemporary brand. With an eye always on the future, it is able to constantly evolve, becoming a point of reference for 4.7 million people (Source: Nielsen Media Impact data fusion May 20) and 1.5 million fans on social media (Source: Shareablee + Pinterest + Tik Tok last 30 days).

Tomorrow, Thursday 21 January, sees the launch of a challenge with the hashtag #ioquando in order to talk about what is happening to our lives revolutionised by the pandemic. Grazia invites users to post a photo, a video or reel representing their new experience, using the tag @grazia_it on Instagram and TikTok.

Loren Gray, Marta Losito, Marco Cellucci, Cassandra & Melissa, Luciano Spinelli, Jenny de Nucci Stefano Lepri and the rising star of music Giorgia Malerba talk to the editor Silvia Grilli and the editorial team of Grazia in an exceptional Instagram marathon tomorrow from 4.30 pm of the @grazia_it account.

Two partners sponsored the initiative. Beiersdorf took the opportunity to presents the new limited edition ispired by tattoo: Nivea Creme Tattoo. And the young e-store Swappie, emerging reality dedicated to the resale of reconditioned smartphones.



Grazia: for the first time avatars of the protagonists of social media take part in a fashion show

Tomorrow, 17 December, the magazine will be in newsstands with six different covers, on Instagram with an exceptional live event and an innovative virtual fashion show in collaboration with the Igoodi avatar factory

Grazia, the top 100% Italian fashion brand, with over editions around the world, presents an extraordinary initiative with the exclusive participation of some of the leading female digital entrepreneurs in a joint multimedia project.

With this operation, which has been developed across the magazine, on social media and the web, Grazia confirms its role as an innovative and contemporary brand. With an eye constantly on the future, and able to continuously evolve and becoming a point of reference for over 4.3 million readers and users, more than 370,000 followers on Instagram and almost 1 million fans on Facebook.

Grazia was the first print magazine to believe in the digital influencer revolution. In 2009 it created the It-girls factory and in 2016, when the press in general still refused to take them seriously, it organised the first exhibition of the changes that fashion influencers and street style had brought to the world of fashion. The exhibition at the Triennale in Milan was called YOU and was developed in collaboration with Chiara Ferragni, who was not yet the acclaimed figure she is today,” declared the editor Silvia Grilli.  “And today Grazia continues to believe in the potential of these female digital entrepreneurs and collaboration between print and the web with the first truly innovative fashion show: using avatars. Plus, six different covers with accounts of the real experience of six protagonists of social media: what you can see from their profiles, but also what you don’t see of their real lives,” the editor concluded.

Tomorrow, the 17 December at 7 pm, an exclusive live event will take place on the Instagram profile of Grazia: a spectacular digital fashion show in which parading on this special Grazia catwalk will not be traditional models, but avatars, in other words animated virtual images of 8 celebrated protagonists of social media.

Taking part will be the avatars of Eleonora Carisi, Giorgia Clavarino, Valentina Ferragni, Veronica Ferraro, Marica Pellegrinelli, Giulia Torelli, Paola Turani and Beatrice Valli with exclusively Made in Italy clothes: from Dsquared2 to Salvatore Ferragamo, as well as Alberta Ferretti, Max Mara, Missoni, Philosophy di Lorenzo Serafini, Ermanno Scervino and Sportmax – exclusively elaborated bi digital technology developed by Billy Berlusconi, CEO and co-founder of Igoodi, Italy’s leading avatar factory.

After making a body scan of the bodies of the protagonists selected by Grazia, 3D versions of the clothes worn by the avatars were created that move in the virtual environment which is the set for this special fashion show.

“We can see that the fashion world is rapidly moving towards a market in which digital collections, virtual catwalks and avatar talent are the order of the day in the relationship with consumers,” commened Billy Berlusconi. As Italy’s first avatar factory, we are totally in line with this vision nad have the necessary technology to manage the complexity of events of this kind that demand quality and natural movement, the likeness and expressiveness of the avatars and 3D enhancement of the fashion items on show,” Billy Berlusconi concluded.

Veronica Ferraro, Marica Pellegrinelli, Eleonora Carisi, Giulia Torelli, Beatrice Valli and Paola Turani will also be the protagonists of the six covers of Grazia on newsstands from tomorrow, 17 December. Dynamic, elegant, enterprising and with large followings on social media, they will also pose for a dedicated fashion shoot and talk with the editor Silvia Grilli, during an exceptional live Instagram event at 7 pm 19 on the @grazia_it account, revealing background curiosities, fashion and beauty advice and discussing their experience as‘virtual models’.


Giallozafferano bets on TikTok

A new exclusive collaboration with three emerging creators: Cooker Girl, Theavokiddo and michi.fadda

GialloZafferano, Italy’s best-loved food media brand, is betting big time on TikTok to enhance the title with a new language, original content and to further strengthen its relationship with Generation Z.

First launched on the short-video platform in June, the GialloZafferano profile already has more than 200,000 followers, and growing rapidly, with over 17 million video views with the hashtag #giallozafferano and an average of more than 200,000 views and 20,000 likes for each video posted.

On TikTok the Mondadori Group brand offers  original and exclusive content with its unmistakeable mix of recipes for everyone, and the simple ideas and advice that makes the web site a point of reference in the kitchen for 18 million unique users  every month (Source: Audiweb, average Jan-Jun 2020) and 12 million fans on social media, from Facebook to Instagram, Youtube to Pinterest, and now also on TikTok. GialloZafferano produces different and ad hoc content for each platform with the aim of being always close to Italians in the kitchen, thanks to always new proposals and responding, 7-days-a-week, on the web site and on social media, to tens of thousands of comments and requests from users.

“Once again, we are evolving, with new content and approaches, in order to remain in constant contact with people. We follow changes in habits on new media through the constant development of new and original formats, also to interact with a new audience, and expanding our presence on social media,” declared Andrea general manager of Mondadori Media. “For some time now we have seen social media not just as a way of disseminating our content, but as a new paradigm, in which GialloZafferano is the instrument for the creation of a community built around the passion of Italians for food and cooking, a and where it is not the brand that is the protagonist, but people, who are increasingly engaged and central.”

To reinforce even more its position on TikTok, from today, GialloZafferano will also take advantage of the exclusive collaboration of three innovative food creators: Cooker Girl (Aurora Cavallo), Theavokiddo (Aisha Ben Thabet) and michi.fadda (Michela Fadda), very young food enthusiasts who have been able to discover interesting and fascinating ways to emerge and engage users on TikTok.

Aurora Cavallo, or Cooker Girl, is 19, has 250,000 followers and 5.4 million likes on TikTok. She was born in a small village at the foot of Monviso and is a student at the University of Gastronomic Sciences of Pollenzo. She likes to define her cooking as “traditionally new”. Often reinventing tradition, combining different culinary cultures and techniques to make every dish her own, Aurora learned to cook on the web web, watching thousands of video recipes on YouTube and reading numberless articles on blogs, in books and magazines. And it is perhaps this “amateur” background that has had the biggest influence on her way of communicating; spontaneous, simple and direct, rich in values, but hiding close study and limitless passion.

Aisha Ben Thabet, or Theavokiddo, is just 16 years old, has over 450,000 followers and 18 million likes on TikTok, and lives in Milan where she studies and a languages-based high school. She began cooking when he was six years old, along with her sister, and in 2016, for fun, she took part in Masterchef Junior where she came third. During lockdown she took up cooking again and, in a few weeks, her TikTok profile became one of the most popular in Italy. She shoots video recipes that are tasty and within the reach of all schoolkids, in a spontaneous way and an immediate editing style with brilliant effects. The kitchen has become her safe space as, though the ingredients, the preparation and sharing of her recipes, she manages to express her feelings.

Michela Fadda, or michi.fadda, is 20, has over 350,000 followers and 12 million likes on TikTok, and has Sardinian origins and studies Educational Sciences at the di Milano Bicocca University. Even as a little girl she cooked with her mother and grandmother, a passion that she has continued to pursue over the years.  With just her smartphone and her creativity, with her videos Michela tries to transmit the peace and serenity that she herself finds when she’s cooking. With a single light, Michela manages to capture the details of every recipe, enhancing the ingredients and highlighting the preparation of each dish in the editing and an always pertinent choice of music, while also trying to remind us that beauty lies in small and simple things.

For the Mondadori Group, the novelties on TikTok don’t stop here: for some months, other brands have begun to try out new things on this platform, from Grazia, that launched its profile during the recent fashion week, with a continuous increase in the number of followers, to a DMBeautySmartworld and
A continuous evolution that will soon also involve also other Group brands, with new projects and exclusive collaborations. These editorial developments generate new opportunities for interaction and Mediamond is already working, alongside Mondadori, on the development and fine tuning of new proposals for branded content for 2021, aimed at all interested commercial partners.