Grazia

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, edited by Silvia Grilli, is launching a special issue entitled speciale Grazia ama l’Italia (Grazia Loves Italy).

The magazine examines the rebirth of the country through the beauty for which it is well known: talents, fashion, cities of art, places, architecture and gardens in a narrative journey that, across the pages of the magazine, continues also on Grazia.it, giving a voice to the feelings of some of the country’s leading personalities, symbols of an Italy that is being reborn.

“I wanted to create this special issue as a way of highlighting the excitement that you can feel in the country; the will to re-start, a rebirth of enthusiasm and determination. But at the same time, I wanted to dedicate it to the people who have suffered most during the pandemic some of whom are still worried about leaving the protection of their homes,” said Grazia editor, Silvia Grilli.

Featured on the cover is the actress Sabrina Ferilli, who talks about herself and the extraordinary courage of Italian, inhabitants of a land that is frequently hit by natural calamities, but who are always ready to start again. For Ferilli the re-emergence of the country this time is, as she says, like so often before a great moment of hope and dreams. The Italian Minister for Tourism, Massimo Garavaglia, explains how travel is returning and the strategy to attract foreign tourists back to the country. Meanwhile, the architect Stefano Boeri takes a look at the world of art and the architecture of museums and comments on the importance of re-opening museums and galleries. For this special issue, Grazia also met with talents from the worlds of music and fashion. Singer-songwriter Levante talks about her excitement at being able to get back on stage in front of an audience. The duo Colapesce and Dimartino, the authors and protagonists of ‘Musica leggerissima’, discuss the feelings of young people in the time of Covid, of a desire for simplicity and a return to normality. The model Eva Riccobono, who recently gave birth to her second child, talks about what it’s like to be a mother in the time of Covid.

There are also homages to the country from the journalist and writer Annalena Benini, who arties about an Italy to love; award-winning chef Carlo Cracco and his wife Rosa Fanti, rediscover dishes linked to the land and belief in the importance of getting back around the table and sharing feelings; and the TV presenter and writer Csaba dalla Zorza offers readers of Grazia presents her take on Sardinia.

With the survey l’Italia che vuole rinascere dopo la campagna vaccinale (The Italy that wants to re-emerge after the vaccination campaign) , Grazia gives voice to the many Italians who want to take back control of their lives, their work, their space and the freedom that has been denied for so many months.

This special issue will also include many travel ideas, including wonderful hotels where guest can enjoy an experience in a fascinating context and enjoy food prepared by outstanding chefs. As well as curious facts about Florence and Lecce, a gastronomical tour of Franciacorta followed by detailed wine tour itineraries.

Marking the launch of this special issue, Grazia has also produced a series of City Guides that will be available on Grazia.it, where the brand reaches a total audience of 4.3 million users (Source: Nielsen data Fusion December 2020): a selection of Italian destinations seen through the eyes of young illustrators, each of whom offers tips about the cities the love best.

The coverage continues also with an extensive range of content of the social media profiles of Grazia through which the brand, engage 1.6 million fans (Source: Shareablee, TikTok, Pinterest May 2021) with extra details about the magazine’s content.

Especially for this special issue, Grazia has involved the travel & style expert, Nneya Richard, a talent of Factory21 who will guide users to Italy’s most ‘Instagrammable’ places, inviting followers to participate in the challenge using the hashtag #grazialovesitaly and the tag @grazia_it. And a rich programme of live events, news and photo galleries that will enrich the magazine’s Instagram profile

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world, and edited by Silvia Grilli, is out with a special issue A tutta natura, on newsstands from tomorrow, Thursday 6 May.

The pandemic has shown us that common effort and the sharing of knowledge, can help people to overcome the most difficult challenges: the special issue, thanks to its outstanding protagonists and their stories, becomes the voice for new ideas, advice, surveys, columns, for a green revolution that is more necessary than ever.

“The survival of our planet, and therefore our own, will depend on the virtuous behaviours we adopt. But individual responsibility will not be enough. We need innovation, a change in production methods, companies that invest in the protection of an environment that they previously exploited. With this special issue we want to examine useful ideas to save nature as soon as possible, but also to talk about the changes already underway, thanks to the green revolution, in our lifestyle. The speed with which humanity discovered Covid-19 vaccines gives us hope. There is only one planet that we can call home. With this extraordinary issue we want to show how dear it is to us”, said the editor Silvia Grilli.

A variety of testimonials enrich to make this issue special.

The singer Elisa, star of the cover and photographed by Grazia in nature, talks about her bond with the environment but also being a mother and daughter, and the importance of leaving a better planet for the generations to come. Prince Charles talks about Terra Carta, a kind of constitution to protect the planet, plants and animals. And also William the Duke of Cambridge outlines his Earthshot Prize, an award that he has financed to find solutions against climate change over the next 10 years. Oscar-winning actor Matt Damon talks about how his foundation, Water.org has brought water to three million people who previously has no access to it. In this special we also hear from the Minister of Ecological Transition, Roberto Cingolati, who explains the green revolution that the government will adopt to relaunch Italy after the pandemic. The writer Paolo Cognetti, who lives in the mountains, describes the emotions of those who savour unfiltered nature. While Kailand Morris, the son of Stevie Wonder, describes his generation’s battles on behalf of the planet.

The special also features Grazia surveys dedicated to green issues: the revolution of green collars, or rather, new jobs linked to ecology; regenerative nutrition for a world without waste; the new garden cities, from skyscrapers to green spaces that are reconquering cities.

This special issue also devotes significant space to fashion and beauty with 60 pages all focusing on sustainability.

On Friday 7 May at 7 pm, on Grazia’s Instagram profile, the editor Silvia Grilli talks to the singer Elisa.

A #GraziaLovesGreen challenge will also be launched on social networks, with the involvement of some influencers, in particular Silvia Stella Osella, the Factory21 sustainable fashion talent who will offer, through stories, some simple rules to follow in order to be green. Plus, to make the level of awareness on the topic visible, at www.grazia.it/Grazialovesgreen a large G will turn green as users share using the hashtag #GraziaLovesGreen.

With this new initiative, Grazia confirms its role as a brand capable of constantly evolving, becoming a reference point for over 4 million users (Source: Data Fusion Nielsen Media November 2020) and 1.6 million fans (Source Shareablee + Pinterest and TikTok, April 2021).

Recognition of Grazia’s editorial quality is also demonstrated by the interest of the advertising market. Also for this special issue many clients have wanted to be present, resulting in over 100 advertising pages.

Grazia, the leading 100% Italian fashion brand with 21 editions around the world, edited by Silvia Grilli, is launching a special issue with, for the first time, master of design, Piero Lissoni as guest editor of the magazine.

For more than thirty years Piero Lissoni has produced international architecture, interiors, product design and graphic design projects. In this extraordinary issue of Grazia he imagines, with a positive glance towards the future, new forms of post-pandemic reality and discussions with leading personalities in the search for connections between different worlds.

This special issue of the magazine will be on newsstands for two weeks and focuses on three themes: minimalism, hybridization and contamination, the paths through which Piero Lissoni describes the forms of a new normal.

“When I suggested to architect Piero Lissoni the challenge of being the guest director of this extraordinary issue, I never imagined that he would welcome my proposal with such enthusiasm and dedicate himself to the job with such passion,” said Grazia editor Silvia Grilli. “After more than a year of the pandemic, lockdowns, uncertainty and lifestyle changes I invite you to discover these in extraordinary pages of Grazia a new way to look at our homes, physically rediscover our cities, our villages, our flavours and our art, as we open up again with hope to a new future. You will meet many people and a world of beautiful objects. But in the end, you will discover that the really important things in your life can fit in a single suitcase,” the editor concluded.

 “When Silvia asked me to be the “temporary editor” for this issue of Grazia, on the one hand I was terrified, I didn’t know where to start. But, on the other hand, I was enthusiastic, like a child with a new toy. Then I started playing. And here we are!” declared Piero Lissoni.

This extraordinary issue gives space to great discussions with personalities who have left a mark on the history of this sector and beyond, and whose portraits bear the name of Giovanni Gastel.

From world-famous architects and designers Philippe Starck and Mario Bellini to the mayors of Milan, Beppe Sala, and Paris, Anne Hidalgo. From a meeting with Maria Porro, President of Assarredo to Stefania Lazzaroni, General Manager of Altagamma. As well as Ferruccio Resta, Rector of the Politecnico di Milano who proposes a new model of teaching.

There is space too for the theatre, with Stella Pende who interviews André Ruth Shammah, the soul of the Franco Parenti Theatre in Milan, and screenwriter Antonio Manzini. Readers of Grazia will also find testimonies from the Swiss artist with an American soul Ugo Rondinone and Francesco Dal Co, director of Casabella.

Featured personalities include Giorgio Metta, Scientific Director of the Italian Institute of Technology, the digital art group TeamLab, Giovanna Melandri, President of the Maxxi Foundation, the Museum of Contemporary Art in Rome and theologian Sergio Ubbiali.

Extensive space is given to the Segni di stile (Signs of style) feature: a tribute to timeless design, with a selection of iconic pieces, a symbol of an aesthetic that goes beyond fashion, photographed by Santi Caleca.

Valeria Solarino is the protagonist of the cover and of an exclusive, minimalist and sophisticated fashion shoot, done at the Milan Triennale. Valeria also tells Grazia about her greatest desires in this new phase of life. The Fai heritage site Villa Necchi Campiglio is the location for an extraordinary fashion shoot, dedicated to creative freedom.

And a unique photographic reportage gives form to the contaminations of the metropolis of Milan.

And then many sections: from design with La forma dei desideri (The shape of desire), irresistible pieces for every room in the house, to beauty, an account of a minimal and hybrid beauty. And from the kitchen, with starred Davide Oldani, to travel, with a look at the places of hospitality so common across Italy.

The design concept conceived for Grazia by Lissoni Graphx, the department of the studio that develops graphic design, visual communication and brand identity projects, can be summarised as rigour; white and a hybrid font in line with the themes chosen by Piero Lissoni for this special issue.

And the story continues with a rich programme on Grazia’s social media profiles. Tomorrow, Thursday 15 April at 7.30 pm Silvia Grilli will interview the guest editor Piero Lissoni, Valeria Solarino and Davide Oldani live on the brand’s Instagram channel. And there will be other live shows with the protagonists of the issue over the next two weeks.

On Friday 15 April, the digital entrepreneur Eleonora Carisi will be the protagonist of an Instagram Stories Takeover, with the creation of content created on the set of the feature dedicated to design.

With this initiative, Grazia confirms its role as a brand capable of continuously evolving and becoming a point of reference for over 4 million users (Source: Data Fusion Nielsen Media November 2020) and 1.58 million fans (Source Shareablee + TikTok and Pinterest March 2021).

Also this extraordinary issue, after the G21 issue published in March 18, has attracted a lot of interest in the advertising market with many clients in the furniture sector signing up. The issue sold 107 advertising pages, of which over 30 in the furniture sector. Since the beginning of the year, Grazia has expanded its content to the world of design, which has joined the editorial calendar in a structured way with 10 monthly events during the year, tripling page sales in the sector compared with April 2020.

Grazia, the leading, 100% Italian fashion magazine, and symbol of the contemporary, style and elegance, launches G21, an exclusive project dedicated to the future and rebirth, across all of the brand’s channels, and culminating at the end of the year in an appointment involving all of the international editions of the title.

G as in Grazia, 21 as in the personalities who combine their voices for this special initiative to discover new perspectives, 21 as in the current year, 21 as in the number of international editions of the magazine.

And at the heart of this Grazia project, a special issue, on newsstands from tomorrow, Thursday 18 March. How can we redesign the future? How can we manage the social and cultural revolution unleashed by the pandemic changing ways of thinking and lifestyles?   What new prospects and opportunities are there and how can they be developed?

“We have been saddened, frightened, angry, resigned, recovered, and can’t wait to get going again with new prospects,” said the editor of Grazia, Silvia Grilli. “But it won’t be like switching on a light that has been switched off, and, as in the story of Sleeping Beauty, finding everything as it was before. This extraordinary issue of Grazia has been conceived to examine proposal and ideas for the future. The achievements of the personalities present in the issue, their excellent work in different fields, are an example for the country and the world. And for us at Grazia and for them, believing in ideas means fighting to defend them and make visible the unseen,” concluded Grilli.

So, in this issue of Grazia some of the most well-known figures from the worlds of cinema, the arts, fashion, science, technology, entertainment and medicine give shape to the future in a special collectors’ issue.

Designer Giorgio Armani, the head of Spotify Italia Federica Tremolada, Facebook executive  Sheryl Sandberg, actor Pierfrancesco Favino, Microsoft founder Bill Gates, the Rector of Bocconi University Gianmario Verona, doctor Paolo Veronesi, along with virologist Ilaria Capua, architect and entrepreneur Piero Lissoni, digital creative Elisa Maino, Olympic athlete Bebe Vio, champion swimmer Federica Pellegrini, economist Lucrezia Reichlin, Formula One chief executive Stefano Domenicali, the director of the Biennale Arte Cecilia Alemani, the world’s most celebrated Italian chef Massimo Bottura, writer Teresa Ciabatti, ballet star Roberto Bolle, multi-award-winning singer Laura Pausini, publisher and politician Massimo Bray and the editor of Grazia Silvia Grilli.

This is an historical moment that everyone considers and opportunity to rebuild and reinvent ourselves. To give just a few examples: the actor Pierfrancesco Favino thinks that when theatres and cinemas can re-open, they should become places where we can meet actors and directors and get young people back into the audience. For Laura Pausini music as a way of bringing people together will be stronger than ever. Microsoft founder Bill Gates talks about the ecological transition and how we will free ourselves of fossil fuels. The architect and entrepreneur Piero Lissoni thinks that after the pandemic we will take more care of what is most precious to us; our homes, our time and the places where we live. Facebook executive Sheryl Sandberg reflects on the new opportunities for women offered by the digital world. The Rector of Bocconi University Gianmario Verona writes about how the revolution in distance learning will lead to made-to-measure training for every student. Ballet star Roberto Bolle asks that private donations and public funding come together to relaunch the arts.

The coverage will then continue with a rich schedule of the social media profiles of Grazia, where the content of the magazine will be expanded with contributions from the personalities involved.

And with this initiative, Grazia confirms its position as a brand able to continuously evolve, becoming a point of reference for over 4.7 million users (Source: Data Fusion Nielsen Media Impact May 2020) and 1.55 million fans (Fonte Shareablee + TikTok and Pinterest February 2021).

And on the occasion of dl G21, also the Grazia Factory – a workshop of original productions, shootings and contemporary initiatives – will evolve, offering its users innovative digital projects and new creators. Factory 21 will introduce twenty-one new digital talents: from a travel expert to a lover of design, a beauty creator to a videomaker, a fashion photographer, a as well as a stylist, a lifestyle expert and an art director. The range of talents of Factory 21 will engage in line with the different issues.

To celebrate and broaden the appeal of the values of G21, which are focused on the reconstruction of the future and rebirth, the Palazzo Mondadori has exceptionally illuminated its arches with the colour magenta of the cover of Grazia, using spectacular special lights.

Coverage of the G21 project will culminate with the production of special editorial content in collaboration with La5, on air on Wednesday 31 March.

The initiative has been received with great interest in the market with many clients expressing appreciation of the project and  booking one or more pages. The issue has sold over 100 advertising pages, proof that the market is both optimistic about the future and willing to invest in the recovery.

The launch of this new Grazia project will be supported by an advertising campaign on the press, radio, web, social media and DOOH.

Grazia, the top 100% Italian fashion brand, with over editions around the world, presents an extraordinary initiative with the exclusive participation of some of the leading female digital entrepreneurs in a joint multimedia project.

With this operation, which has been developed across the magazine, on social media and the web, Grazia confirms its role as an innovative and contemporary brand. With an eye constantly on the future, and able to continuously evolve and becoming a point of reference for over 4.3 million readers and users, more than 370,000 followers on Instagram and almost 1 million fans on Facebook.

“Grazia was the first print magazine to believe in the digital influencer revolution. In 2009 it created the It-girls factory and in 2016, when the press in general still refused to take them seriously, it organised the first exhibition of the changes that fashion influencers and street style had brought to the world of fashion. The exhibition at the Triennale in Milan was called YOU and was developed in collaboration with Chiara Ferragni, who was not yet the acclaimed figure she is today,” declared the editor Silvia Grilli.  “And today Grazia continues to believe in the potential of these female digital entrepreneurs and collaboration between print and the web with the first truly innovative fashion show: using avatars. Plus, six different covers with accounts of the real experience of six protagonists of social media: what you can see from their profiles, but also what you don’t see of their real lives,” the editor concluded.

Tomorrow, the 17 December at 7 pm, an exclusive live event will take place on the Instagram profile of Grazia: a spectacular digital fashion show in which parading on this special Grazia catwalk will not be traditional models, but avatars, in other words animated virtual images of 8 celebrated protagonists of social media.

Taking part will be the avatars of Eleonora Carisi, Giorgia Clavarino, Valentina Ferragni, Veronica Ferraro, Marica Pellegrinelli, Giulia Torelli, Paola Turani and Beatrice Valli with exclusively Made in Italy clothes: from Dsquared2 to Salvatore Ferragamo, as well as Alberta Ferretti, Max Mara, Missoni, Philosophy di Lorenzo Serafini, Ermanno Scervino and Sportmax – exclusively elaborated bi digital technology developed by Billy Berlusconi, CEO and co-founder of Igoodi, Italy’s leading avatar factory.

After making a body scan of the bodies of the protagonists selected by Grazia, 3D versions of the clothes worn by the avatars were created that move in the virtual environment which is the set for this special fashion show.

“We can see that the fashion world is rapidly moving towards a market in which digital collections, virtual catwalks and avatar talent are the order of the day in the relationship with consumers,” commened Billy Berlusconi. As Italy’s first avatar factory, we are totally in line with this vision nad have the necessary technology to manage the complexity of events of this kind that demand quality and natural movement, the likeness and expressiveness of the avatars and 3D enhancement of the fashion items on show,” Billy Berlusconi concluded.

Veronica Ferraro, Marica Pellegrinelli, Eleonora Carisi, Giulia Torelli, Beatrice Valli and Paola Turani will also be the protagonists of the six covers of Grazia on newsstands from tomorrow, 17 December. Dynamic, elegant, enterprising and with large followings on social media, they will also pose for a dedicated fashion shoot and talk with the editor Silvia Grilli, during an exceptional live Instagram event at 7 pm 19 on the @grazia_it account, revealing background curiosities, fashion and beauty advice and discussing their experience as‘virtual models’.