Grazia, the Mondadori Group weekly that is a reference point in fashion and an authentic voice in current affairs, is celebrating its 80^th anniversary by maintaining all of the passion and urgency  it started with.

First published in Italy in 1938, today Grazia  is the only 100% Italian fashion magazine sold across the world, from France and Great Britain, and from Mexico to China and Australia.

The title has accompanied generations of women thanks to a unique formula that combines fashion, current affairs and news; as well as investigations and background profiles, on issues of greatest interest, along with con exclusive features, a visionary style supported by great photographers and interviews with world-famous personalities, thanks to a continuous ongoing dialogue with leading protagonists around the world and a special relationship with celebrities, top models and designers.

Strong points that have enabled the iconic brand to evolve into a multi-channel system that is appreciated by the most dynamic and sophisticated readers and digital communities as the ideal interpreter of Made in Italy.

Today Grazia, which is published in 5 continents with 20 editions, reaches a total of more than 17 million readers with monthly sales of over 10 million copies, 35 million unique users every month and 13 million followers on social media, confirming its position as one of the preferred advertising vehicles for upscale fashion and cosmetics companies.

THE CELEBRATORY EVENT

This evening an event will take place in Milan to celebrate the 80^th anniversary of Grazia, the culmination of a series of special initiatives, organised during the year by the Italian magazine edited by Silvia Grilli with the hashtag #Graziayoungsince1938, to celebrate the history of the iconic brand of the Mondadori Group.

The event, which is being held at the prestigious Rotonda della Besana, will begin with cocktails before proceeding with an exclusive show inspired by the values that have made Grazia a distinctive brand that continues to evolve: Made in Italy, internationalism, creativity, elegance and sustainability.

Joining Ernesto Mauri, Chief Executive Officer of Mondadori Group, Silvia Grilli, editor of the magazine and Carla Vanni, director of the Grazia International Network, will be a range of Italian a world-famous international guests including: Pixie Lott,  Ireland Basinger Baldwin, daughter of Kim Basinger and Alec Baldwin, Patty Pravo, Eleonora Abbagnato, the soprano Carly Paoli, Victoria Cabello, Filippa Lagerback, Alessia Marcuzzi and journalist Mia Ceran.

The exceptional “godmother” of the event will be Nadège, one of the most famous top models of the golden age of fashion and one of that small group of “super models” that revolutionised the fashion system, transforming themselves from mannequins into women with strong personalities able to enchant entire generations.

The actor Alessandro Gassman will receive a special prize for an outstanding career of over 30 years and social commitment, both in Italy and abroad, a manifestation of the values of excellence and responsibility that have always inspired Grazia’s journalistic mission. The special musical guest is Ofenbach, the French duo that has achieved world renown with their music with the hits Be Mine (three Platinum Discs in Italy) and Italy’s most played track on the radio in 2017, Katchi (Platinum Disc) and Party, and the new single Paradise.

The event has the support of the City of Milan Milano and the Camera Nazionale della Moda Italiana, and coincides with the opening of the Milan Fashion Week.

During the evening it will also be possible to admire Terzo Paradiso by Michelangelo Pistoletto, a work which, on the occasion of the 80^th anniversary of Grazia, was created by the artist using only recovered copies of the magazine to underline an eco-sustainable promise and reaffirm the role of the printed page in contemporary society: to inform and stimulate thought.

The installation will remain open to visitors of the historic site of the Rotonda della Besana during the whole of the Milan Fashion Week, which ends on 21 September.

CELEBRATING – MADE IN GRAZIA: A COLLECTORS’ ISSUE

Grazia also wanted to recognise Italian beauty and talent with a special issue Celebrating – Made in Grazia, a coffee table book featuring pages with interviews, stories and extraordinary images dedicated to the biggest Italian talents and international culture and genius as seen by important authors from our country.

The most famous models shot by celebrated photographers, such as Bianca Balti photographed by Gia Coppola, stories about the lives and work of our designers, the men and women of cinema, stars from the worlds of music, dance, sport, architecture, art, design and literature. Personalities form a whole range of areas, together to tell some unexpected tales in conversation such as those between Mika and Pierpaolo Piccioli, Diego Della Valle and Pierfrancesco Favino, Miuccia Prada and Alice Rohrwacher, or protraits of Roberto Bolle and Donatella Versace by writers such Marco Missiroli and Teresa Ciabatti.

The special collectors’ issue also an overview of Grazia covers form yesterday and today, by leading Italian artists such as Marcello Maloberti, Mimmo Paladino, Paola Pivi and Nico Vascellari.

Celebrating – Made in Grazia, in Italian and English,  is on sale from 18 September on newsstands and selected bookstores in major international cities.

GRAZIA GLOBAL CONFERENCE 2018

The celebrations for the 80^th anniversary of Grazia will continue on Tuesday 18 September with the Grazia Global Conference 2018.

A working conference at the Palazzo Mondadori, the Group’s headquarters, that will bring together the director of the Grazia International Network Carla Vanni and the managers and partners of the 20 editions of the magazine from around the world (Italy, France, Spain, Germany, Holland, the UK, Serbia, Croatia, Bulgaria, Slovenia, Russia, the United Arab Emirates, Mexico, Saudi Arabia, Pakistan, India, China, Korea, Morocco and Australia).

The meeting will feature special testimony from Rosita, Angela, Luca and Francesco Missoni; Robert Triefus, Executive Vice President, Chief Marketing Officer,  Brand and Customer Engagement  of Gucci and Brunello Cucinelli, chairman and chief executive of the brand of the same name, and will also offer an opportunity to discuss trends and future scenarios for fashion in the digital age, with speeches by Carla Buzasi, Managing Director of WGSN and Giuliano Noci, professor of Strategy and Marketing and Pro-rector of the Chinese Territorial Hub of the Politecnico di Milano.

Grazia celebrates 80 years of the magazine at the Milan design week, as part of the exhibition event House in Motion, with Infinity Hub_a wandering place, an installation designed by Diego Grandi that will host readers, visitors and exclusive events with big names from the worlds of cinema, entertainment and business.

The celebrations marking the 80^th anniversary of Grazia continue. In fact, on the occasion of the Milan Design Week and as part, the Mondadori Group magazine, that is an international point of reference, presents

Grazia’s Infinity Hub is inspired by the succession of arches along the portico of Largo Richini at the University of Milan, and suggests an evolving path where experience becomes a fundamental element of a journey that celebrates the 80th anniversary of the Mondadori Group magazine, an international point of reference for the world of fashion and a voice in current affairs.

The installation, in perfect harmony with the existing architecture, gives life to a free and open space that is connected to the outside, in which the materials, colours and furnishings create a pathway that is full of suggestions related to the idea of infinity, developed across three modular structures: Infinite Movement, an installation that doesn’t just look at glam, but also at sustainability, thanks to the collaboration of Pinko X Treedom, made up of rotating geometric shapes, suggesting a timeless dance; Infinite Power, developed with the lingerie brand Triumph, a potentially infinite interlocking structure that takes over the Largo Richini portico with a series of high-impact graphic elements: slogans, images and icons, that intertwine to represent women’s strength and cohesion; and Infinite Beauty, conceived in collaboration with the vegetable cosmetic brand Yves Rocher, which thanks to two circular rooms that provide a repeating and always different  image of the individual, invites us to look at ourselves from a multitude of different points of view and to ask ourselves what perception and image we have of our bodies.

Grazia’s Infinity Hub also has an area dedicated to talk and, starting on Tuesday 17 April between 6 and 7pm with a debate on the concept of empowerment with the editor of Grazia Silvia Grilli, the actress Carolina Crescentini and singer Noemi; followed on Friday 20 April between 6 and 7pm with a meeting focusing on sustainability during which the editor of Grazia will discuss with the chief executive and founder of Pinko Pietro Negra, the TV presenter Filippa Lagerback and radio presenter Paola Maugeri.

For more information: www.grazia.it

Grazia and Salvatore Ferragamo Parfums have developed a special project to mark the magazine’s 80^th anniversary and the launch of the new fragrance Amo Ferragamo.

Travel, fashion, self-awareness and independence are the passions of contemporary women that Grazia and Salvatore Ferragamo Parfums jointly celebrate by talking about what women love. Because the Mondadori Group brand describes the contemporary world and fashion, talks to women and shares their greatest passions, the same passions to which Ferragamo has dedicated Amo Ferragamo.

The face of the new fragrance and featuring on the cover of this week’s edition of Grazia is Suki Waterhouse, the British model who symbolises the mil­lennials generation. In addition, to enhance this event, Grazia has involved four international influencers – Tatjana Catic, the London-based German fashion, fitness and beauty icon; Kristina Bazan, influencer and artist with over two million followers; Xenia Van Der Woodsen, who travels the world and lives between  Hamburg and Paris; and Marta Lozano, the Spanish socialite and fashion enthusiast, who is also enormously successful on YouTube – who will interpret on social media and other platforms the themes of the Amo Ferragamo campaign.

For this occasion, Grazia and Salvatore Ferragamo Parfums have also organised a special event involving the editor of Grazia Silvia Grilli, the chief executive of Ferragamo Parfums Luciano Bertinelli, the influencers  who are part of the project, as well as a number of personalities from the world of entertainment, including Fabio Volo and Johanna Maggy Hauksdottir, Filippa Lagerback and Daniele Bossari, Camilla Raznovich, and the actresess Giulia Bevilacqua and Benedetta Porcaroli.

For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

This year, for the first time, the Milan Fashion Week will see the women’s weekly Grazia – an international point of reference for fashion – partnering with Jean Paul Gaultier in an exclusive event: Scandal Party, an eccentric and elegant evening inspired by Scandal, the fragrance launched by the enfant prodige of French fashion, to which Jean Paul Gaultier will dedicate a day of celebration on the occasion of the Milan Fashion Week.

“We are very proud to host and celebrate Jean Paul Gaultier, a designer who is a leading figure in the history of fashion,” declared Grazia editor, Silvia Grilli.

L’eau de parfum by Jean Paul Gaultier is an enfolding perfume for women that is full of character that challenges the wearer to liberate the scandalous side of her nature. And it is on the basis of this philosophy that Scandal Party has been created and developed by the French couturier together with the Mondadori Group magazine edited by Silvia Grilli.

The event will take place this evening at Palazzina Appiani in Milan, with the exceptional presence of Jean Paul Gaultier, the editor of Grazia, Silvia Grilli, along with leading representatives from the worlds of fashion and entertainment.

The guests expected to attend include Michelle Hunziker, Elisabetta Canalis, Martina Colombari, Barbara D’Urso, the actors Margareth Madè, Giulia Michelini, Claudia Potenza, Luca Calvani, Michele Morrone, chef Andrea Berton, model Linda Morselli, the influencers Linda Tol and Kathrin Poulain and the socialites Ginevra Rossini and Lucrezia Buti Missoni. The event will be animated by a surprise show, with an exuberant performance by La boum.

The day dedicate to the fragrance Scandal will also be a unique opportunity for five lucky Grazia readers who will have the chance to meet the French designer at the Limoni perfumery in Corso Buenos Aires 36 in Milan.

Scandal Party is part of a rich calendar of events with which Grazia – interpreter of Italian fashion and style – is celebrating its 80^th anniversary, an to which the slogan #graziayoungsince1938 is dedicated. First launched in 1938, the magazine today is the leading fashion 100% Made in Italy brand, able to reach more than 3.3 million contacts per month, over 5 million people on Facebook and Instagram (Source: sales company data based on Audiweb tda figures for November 2017 and Audipress 2017-2; Facebook and Instagram Insights January 2018) and an average weekly print circulation of more than 163,000 copies in 2017, an increase of 7.7% compared with al 2016 (Source: Ads print + digital).
For its unmistakeable style, Grazia has become a point of reference for the most dynamic readers and digital communities, as well as the preferred advertising vehicle for companies in the up-scale fashion and cosmetics sectors. These strong points have enabled Grazia to evolve into an international multi-channel print-digital-social-events system with over 20 editions around the world.

Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80^th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.

“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.

Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.

The protagonists of  #InStatodiGrazia Eleonora Carisi, Tamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.

The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).

Grazia, the Mondadori Group magazine edited by Silvia Grilli, is the media partner of Medusa Film for the preview of ‘Made in Italy’, directed by Luciano Ligabue, in cinemas from 25 January.

Always a supporter to exclusive events linked to the big screen, Grazia will be present at a preview of the film, which stars Stefano Accorsi and Kasia Smutniak.
The event (which will take place at 8.30 pm on Tuesday 23 January at  the Odeon cinema in Milan) will also be attended by the director and the full cast.
This exclusive evening will be introduced by Giampaolo Letta, chief executive of Medusa, and Silvia Grilli.

Appointments related to the world of cinema are part of an extensive calendar of events celebrating the 80^th anniversary of Grazia. As an interpreter of Italian fashion and style and the most qualified point of reference for Made in Italy, during 2018, Grazia will celebrate this important anniversary together with its loyal readers, celebrities, the world of fashion and beauty that surrounds the magazine, as well s the advertising clients that have always believed in this historic brand.

Grazia, the Mondadori Group magazine that is the interpreter of Italian fashion and style and the most qualified point of reference for Made in Italy, this year celebrates its 80^th anniversary. In order to mark this important milestone a series of events and projects will take place during 2018 to engage loyal readers, celebrities, the world of fashion and beauty that revolves around the title, and the advertising clients who have always believed in this historic brand.

“We have been young, curious and cosmopolitan since 1938. We have never lost confidence in the power of the printed page,” declared editor-in-chief Silvia Grilli. “We have never thought of the internet and social media as enemies. On the contrary, we have always believed that a combination of print and the web can achieve bigger and cross-generational objectives. The strength of Grazia has been its capacity to be handed down from mother to daughter, from fathers to sons, adding freshness and vitality every week, every day, every moment, “ Grilli concluded.

Young since 1938, with the figure 8 turned to represent the infinite loop, is the slogan chosen to celebrate Grazia’s 8oth birthday. An iconic cross-generational brand, that is both completely Italian and cosmopolitan, with 24 editions around the world.

The first event marking the beginning of the celebrations features Francesca Michielin as the protagonist in an exclusive showcase. The singer-songwriter, born in 1995, who is setting of on tour on 17 March from Fabrique in Milan, will open an evening entitled The Millennials’ Night, on Thursday 11 January, the eve of the release of her new album “2640”.

At the same time, a special issue of Grazia will hit the newsstands entirely dedicated to generations Y and Z, those born between the end of the 198os and the beginning of 2000s: those who are always connected, without borders and that consider diversity an strength. Like the young people who have put together this issue, which begins with an interview with Francesca Michielin and features contributions from Aurora Ramazzotti; Valentina Ferragni, fashion influencer and sister of Chiara; Benji&Fede; Italian champion skier Sofia Goggia; Danish blogger Sophia Roe; YouTuber Sofia Viscardi; and it-girl Luna Bonaccorsi. Plus a behind-the-scenes look at the dancers of Maria De Filippi’s Amici, dressed and photographed by the Grazia editorial team. In the fashion section readers will find the style trends of the fashion influencers and it-girls, .while the beauty pages will outline the beauty trends that appeal to the new generations: sparkling masks, pink hair, crystal manicures and fitness disciplines that mix different specialities.

The freshness, contemporary feel and strength of Grazia are confirmed by the magazines circulation figures (over 164,000 copies), an increase of 7.6% (ADS January-October 2017 compared with January-October 2016); readership data (702.000 readers) up by 2% (Audipress 2017-II compared with 2017-I) and web traffic (1,284,000 unique users) which recorded an increase of 48% (Audiweb TDA October 2017  compared with October 2016).

This enables the brand to reach a total monthly net audience of 3.2 million contacts (Mediamond calculation based on data from Audipress 2017-2 and Audiweb TDA October 2017).

Grazia, the Mondadori Group brand, interpreter of Italian fashion and style, presents Grazia Factory, a new project that features and gives voice to the most interesting fashion, beauty and lifestyle influencers.

For its unmistakeable style Grazia, edited by Silvia Grilli, is widely recognised as the most qualified point of reference  for Made in Italy and one of the preferred advertising vehicles for upscale fashion and cosmetics companies.

As a pioneer of the world of influencer marketing, also for its unique ability to collaborate with the most dynamic and sophisticated communities , Grazia  covered the revolution made by the protagonists of digital communication in the world of fashion and style with the exhibition YOU – The Digital Fashion Revolution, at the Palazzo della Triennale in Milan.

With Grazia Factory, the brand has expanded its pool of content creators, selecting and presenting the new talents that best interpret the values of Grazia and its world of reference.

More than 20 protagonists, each with a distinctive style and personality: from talent to top influencers, as well as niche-influencer able to bring together a highly loyal audience, with the same passions and interests. A source of inspiration thanks to a direct and sincere relationship with tens of thousands of followers, they are an expression of effective, natural and immediate communication, ideal for giving space and support to companies and brands with vertical, tailor-made projects that can be amplified by the reach of Grazia.

Grazia Factory will have a dedicated channel on Grazia.it characterised by original storytelling, videos and exclusive shootings, in which the influencers will be the protagonists. The home page will feature a full-screen teaser – horizontal on desktop PCs and vertical on smartphones – with a short few seconds preview of the content aimed at drawing the user into the story.

Grazia Factory is made up of 4 sections that are continuously updated: Hot Now, for the presentation of the Factory’s talents. Double Style: exclusive photo shoots for comparing two looks. A week in style with: fashion features, focused on the “7-days looks” of the protagonists of the Factory. And Selected by: a feature on the influencers that looks at their passions.

The leading fashion brand, 100% Made in Italy, Grazia can count on 2.8 million contacts per month reaching 5 million people on Facebook (Source: calculated by the advertising company based on figures from Audiweb TDA April 2017 and Audipress 2017/2; Facebook Insights October 2017).

With this new project,  Mediamond can offer even more complete and effective advertising solutions. In a premium and editorially refined context, clients can take advantage of a collaborative partnership for communication projects that are in line with the expectations of today’s consumers.

To mark the launch, a campaign has been organised across different media: print, digital and social, with a focus on Instagram.

Grazia Factory will be celebrated this evening with an exclusive cocktail party in Milan, in a New York-style loft in the centre of Brera, decorated for the occasion in the style of Andy Warhol’s  Factory: the guest will include the influencers and Finnano Fenno, illustrator and visual designer, who will stage a live performance for Grazia Factory.

The Italian Magazines area of the Mondadori Group, led by general manager Carlo Mandelli, has created an International Fashion hub, to be run by brand manager Daniela Sola.

The strategic priorities of the new structure will include the further development of the Grazia brand in Italy and around the world in order to build the value of the brand in an even more coordinated and effective way.
After many years of experience at Salvatore Ferragamo Parfums and 12 years in publishing, Daniela Sola is tasked with leveraging Grazia’s international network by implementing the strength of a brand that for almost 80 years has been a point of reference in fashion and beauty publishing and is currently present in 24 countries around the world.

With its unmistakable style, Grazia is recognised every day by readers and the most dynamic and sophisticated digital communities, as the most qualified interpreter of Made in Italy, which has also made it one of the preferred advertising vehicles of up-scale fashion and cosmetics companies.

It is these strong points that have enabled Grazia to evolve into a multi-channel (print-digital-social-events) system which, with its magazines and web sites, reaches a global audience of some 17 million, with an average of 10 million copies per month and 30 million unique users.
In Italy, in the first 9 months of this year, the brand recorded an overall increase in advertising sales (print + web) of 7.5%, compared with the same period of the previous year.

Reporting directly to the general manager of Italian Magazines, Carlo Mandelli, Daniela Sola will also take on the role of managing director of Mondadori International Business, the company that manages the presence of other Group brands on foreign markets, including Interni, Icon, Icon Design and Il mio Papa.

Grazia Russia, the country’s leading and most authoritative glossy fashion weekly, and one of the most important editions of the Grazia International Network, is celebrating its tenth anniversary with a extensive calendar of activities.

Grazia has established itself over ten years as a strong vehicle for the promotion of fashion and lifestyle, as well as Italian excellence, in a country that is among the most dynamic and interesting for Italian companies, thanks to the enormous success of Made in Italy.

Over the coming the year a number of celebratory events have been organised and, in April, an exclusive dinner and a big hipster-chic themed party, combining the glam soul of the magazine, an international benchmark for style and fashion, with the attention it has always given to street style, and during which the 400 guests will receive a gift of a special celebratory fragrance, #Grazia10, created exclusively for Grazia Russia in collaboration with Atelier Cologne.

A special issue of the magazine, edited by Aliona Peneva, will remain on newsstands throughout the month of April in a larger format, with a special 24-page section, 4 different covers with 4 celebrities, and more than 200 pages of photo shoots, articles, interviews and news from the world of fashion and beauty.

The anniversary of Grazia Russia confirms the success of the formula of the Grazia International Network (www.graziainternational.com), the network created by the Mondadori Group for the development of Grazia around the world, by building around the brand a global multi-channel system that, with its publications and sites, reaches an overall community of 17 million readers with a monthly circulation of 10 million copies.