Gruppo Mondadori

Mondadori Group, initiative in support of newsstands

The Mondadori Group has launched an initiative in support of Italian newsstands to express its gratitude and provide tangible support to all those operators who continue, in these moments of health emergency, to guarantee a crucial service for the whole Country, with outstanding commitment and responsibility.

Through this initiative, the Mondadori Group, Italy’s leading magazine and digital publisher, will recognize newspaper and magazine retailers an additional 3% discount on the price, net of VAT, of all the Group’s weeklies and monthlies sold on newsstands, excluding gadgets and attachments, until the end of April.

Thanks to this extraordinary measure, the Mondadori Group intends to provide further support to the chain of newsstands, in order to continue the fundamental work of disseminating editorial products, a primary asset to ensure that the public is properly informed and entertained.

 

The Mondadori Group brand are ever closer to readers and their families

Numerous initiatives to help and support the public to relax but also to exchange experience with premium free content and live events on social media, as well as active participation by users in the brands’ social communities

At this difficult time the Mondadori Group brands are keeping close to their readers, users and their families with initiatives across all media. The aim is to help. Support and offer moments of relaxation, by involving the public, above all on social networks, in activities related to their passions.

In particular, there are three ways in which the Group has put together initiatives to be closer and to help people in this period of emergency: free access to premium content, a schedule of simultaneous live events on social networks and the active involvement of users through the brands’ communities.

Free premium content

In order to keep up to date the magazines of the Mondadori Group is offering readers free digital subscriptions for a period of three months.

It is possible to subscribe for digital access to your favourite magazines here, choosing from some of the leading magazines in a range of segments, including: Grazia, Donna Moderna, Tv Sorrisi e Canzoni, Chi, Focus, Focus Junior, Giallozafferano, CasaFacile, Icon, Icon Design, Interni and many more.

Plus, from Sunday it will be possible to download for free with a click the latest special issue of Grazia, “We will embrace again” from this link. In just two days, this initiative has already reached more than 30,000 people.

Live simultaneous events on the social media channels of the leading brands

Every day a live cooking demonstration with GialloZafferano, in collaboration with NostroFiglio and Focus Junior. By connecting to the brands’ Instagram, Facebook r YouTube channels, at 5 pm, users can enjoy #IoRestoACasaECucino and learn live, from the chefs of Giallo, how to put together easy meals for the whole family, and also involving kids in the preparation.

This daily appointment was preceded on Saturday 21 March by a great live event on social media #ACenaConGialloZafferano which engaged Italians in the preparation of the weekend dinner. The event, which took place simultaneously on Facebook, Instagram and YouTube, attracted over 200,000 people, who received tips and advice from the chefs of GialloZafferano, a number of foodbloggers from across Italy, as well as award-winning chef Alessandro Negrini.

The, of course, we couldn’t forget the live training sessions by MyPersonalTrainer, which every day propose half an hour of activities on Instagram, Facebook and YouTube with a series of thematic paths: physical wellbeing, mental wellbeing, dietary wellbeing.

Special attention is also reserved for small children: NostroFiglio offers a rich weekly programme of live events on Facebook with doctors and pedagogues, with musical games, mini-shows and baby dance in collaboration with Kikolle Lab and a range of fun tasks to invent together with your children.

But we also need to relax, and so TV Sorrisi e Canzoni is offering its users the #ACasaConSorrisi initiative, two daily appointments live on Instagram and Facebook in which the editor Aldo Vitali enters the homes of the personalities featured in the current issue of the magazine and famous faces from TV. The first live events, which attracted many users, featured Vanessa Incontrada, Baby-K, Amadeus and will continue every day at 4 pm and 6 pm.

Also the magazine Chi, edited by Alfonso Signorini, is entertaining its users every day at 7 pm, double live interviews live, in which a number of VIPs talk exclusively on Instagram to #ChiRestaACasa.

An unmissable appointment for all fans to get an up-close look at the world of celebrities who every week enliven the pages of their favourite magazine. And on Chi’s IGTV users can also find the interviews conducted so far with Alessia Marcuzzi, Giulia Salemi and Carlo Conti.

User participation through the brands social communities

#TorneremoAdAbbracciarci. Grazia launched its initiative #TorneremoAdAbbracciarci on Instagram.

Users are invited to post a photo of an embrace, a gesture of affection that we all took for granted and has now become a precious good. A way of communicating that we are united and that together we can make it through to which many celebrities and ordinary people have contributed.

#Andrà’TuttoBene with Nostrofiglio. The portal form mums and dads 2.0, joined from the beginning and helped to spread the children and rainbows initiative “Andrà tutto bene” (All will be well) and received over 12,000 online contributions with drawings of rainbows attached to the balconies on Italian homes (see the gallery on Facebook).

#IoCucinoConGiallo and #IoRestoaCasa. A collective cooking initiative, for and with your loved ones, even if they are far away, with recipes from GialloZafferano, photographing the results and sharing them with GialloZafferano and its community. In just a few days 4,000 people had already contributed (see the gallery on Facebook).

#DonnaModernaRestaConMe and #IoRestoaCasa. The weekly Donna Moderna uses Instagram to describe the making of the magazine with remote working and invites readers to talk about how the magazine is keeping them company in these days: a recipe, an inspiration, a particular story. A call to action to readers to talk about how Donna Moderna is helping them through these weeks (see the gallery on Instagram).

#StayCoolStayHome with DM Beauty. Also in this period, young women want to look after themselves. This is possible with DM Beauty, the social beauty magazine, conceived and created by millennials for millennials.  Every day a post with tips to make you feel cool even when you stay at home.

#IoStudioaCasa with Studenti.it. Amazing support for high school kids is provided by Studenti.it, which offers them teaching materials for all needs. On the StudentiTV channel on YouTube kids can access hundreds of video lessons while on Spreaker, Spotify, Apple Podcasts and Google Podcasts they can find online new audio podcast lessons Te lo spiega Studenti.it: snippets on Italian, history and literature, as well as the high school diploma exam.

The results of all of these initiatives show how people, constrained by the current situation, are turning to the media, especially online, and appreciating what the brands of the Mondadori Group are offering them.

In fact, on Sunday 22 March saw an all-time record online audience for a combination of the Group’s brands with a total of over 13 million visits to the web sites in a single day an increase of over +100% compared with last year (Source: Google Analytics).

An important contribution was made by Giallozafferano which on Sunday 22 March cooked along with almost 6 million Italians (+240% vs 2019).

To this should also be added similarly exceptional results on social media.

Also on Sunday 22 March, the combination of the brands’ social media channels recorded an overall reach of over 17 million people and the number of fans is growing by an average of over 40,000 users per day al giorno.

The Mondadori Group launches uARe, an augmented reality platform for interactive experiences

The Mondadori Group has announced the launch of uARe, a new tool for the creation of augmented reality content, produced together with Focus, the brand that is an international point of reference in popular science and entertainment.

The platform was developed thanks to support from the Innovation Fund of Google’s Digital News Initiative won by Focus and which has certified the leadership of the Mondadori Group brand in the management of interactive content and experiences.

uARe, developed in collaboration with the technological partner Magma, is a solution that comprise of a platform for the development and layout of cloud-based AR content and a customisable mobile application for each client through which it is possible to access interactive and immersive experiences.

It is now much easier to create and put on the page 360° videos and photos, 3D animations 3D and audio content. uARe is characterised by an easy-to-use interface, the speed of the productive workflow, dashboard analytic marketing with data on the use of the experiences, geo-tracking of AR experiences and shared functions on the main social networks.

The platform, with which the Mondadori Group will innovate the augmented reality market, is ideal for use in a range of sectors, from publishing to education, as well as retail, communication and events.

The Mondadori Group is Italy’s leading digital publisher with almost 29 million unique users every month

Growth of 22% compared with last year according to Comscore data

The Mondadori Group is Italy’s leading publisher on the web: this is the assessment of the latest Comscore data for May, which show that Mondadori properties are out in front with a total audience of 28.7 million unique users per month, a rise of 22% compared with the same period of last year. At the same time, market reach is up to almost 76% of Italy’s digital population.

The Mondadori Group boasts Italy’s richest and most diversified digital offer.
With over 30 authoritative and successful brands on the web, the company is also leader in the high-value vertical sectors, such as women, food, wellness, fashion and education, thanks to the 16 million unique users of Donna Moderna, the more than 12 million of GialloZafferano, the 5.8 million of Starbene, and over 3 million of Grazia as well as the 9.3 million users of Studenti.it.

This result has been achieved thanks to the development path followed by the Group’s digital magazine area since the acquisition of Banzai Media until today.
All of the main sites in the portfolio have been involved in an ongoing renewal and updating process, including Donna Moderna, which has a new look nad feel to give users an even more immediate and intuitive experience; Tv Sorrisi e Canzoni with its new digital Guida Tv making it easier to navigate through a continually evolving television panorama; Grazia, through its Grazia Factory project, which presents and gives voice to the most interesting emerging influencers in fashion, beauty and lifestyle; and the redesign of Nostrofiglio and Panoramauto, with enhanced content and a more structured approach to the channels.

To all this should be added the recent additions of Oroscopo.it, Italy’s leading astrology site, and Design D’Autore, the international social system. leader in the design sector, with which the Group has consolidated its positioning in the women and design sectors, expanding also the audience on social networks, where the presence of Mondadori brands is similarly strong, with over 20.2 million fans on Facebook over 46 pages, up by 56% compared with the same month of the previous year.