Icon launches its “Let me dream” issue, available on newsstands with four different cover stories

The website expands its offer with the new Watches channel

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, launches its “Let me dream” issue, dedicated to the need for and courage to keep on dreaming.

The magazine, edited by Andrea Tenerani, has chosen ​four stars to be on the cover​ of this special issue: four stories from the world of sport, cinema and fashion, which Icon​​​ wants to use to remind its readers to never stop pursuing their dreams.

It starts with​Milanese footballer, Sandro Tonali, who achieved his childhood dreams: he wanted to be a footballer, play in Serie A, wear the​Milan jersey and win the championship. “The next goal is to cement what we did last year, which is the most difficult thing: we all have to keep focused on our dream,” he shared in an exclusive interview with Icon.

Actor Paul Wesley, who played the young Captain Kirk in the series Star Trek: Strange New Worlds last year, has become one of the most beloved faces on the small screen thanks to the global success of The Vampire Diaries​ Paul also fulfilled his dream of becoming a director.

The stars of the issue’s other two cover stories, Oleg​ ​Zagorodnii and Jon Kortajarena, are two supermodels (the former Ukrainian, the latter Spanish) who, thanks to their talent and determination, have been able to achieve their dream of becoming actors.

Among the stories in the issue is that of Italian Umberto Guidoni, the first European to board the International Space Station, who tells Icon how his dream of being an astronaut as a child came true.

The theme of dreams also acts as the common thread in the Destination Future section, where readers will find names like Ester Viola and Saturnino.

The “Let me dream” issue – whose contents will also be expanded upon and gone into in depth on Icon’s website and on the brand’s social media channels – is also a place for fashion, which has always been at the heart of the Icon story, with an exclusive feature, along with an interview with the young Milanese actor, Matteo Oscar Giuggioli.

Fashion will be celebrated with a private event, created in collaboration with Fay, in which a special feature in this issue is dedicated. An exclusive evening that will take place in Rome on 27 October, during which the new issue of Icon will be presented, with special guest actor Paul Wesley, the face of one of the covers of “Let me dream”.

The new Watches channel

This month Icon is also launching another new feature: starting this month, the website will be enhanced by the new Watches channel. The section is dedicated to watches that brings the Icon brand even closer to the key luxury sector, as well as its readers, with stories and daily insights into one of modern man’s major passions, which is also the topic of the magazine’s monthly column by watch editor, Paolo De Vecchi.


Icon launches the new special “Back to the roots” issue

The brand upholds its successful formula: a collection of about 100 pages of advertisements in the new issue

Icon is the point of reference for the men’s fashion and lifestyle segment thanks to an offer of cross-media contents across the magazine, website, social channels and events: a shared story with descriptive insights on the passions of contemporary men and an always detailed glance at the new styles and trends – from fashion to beauty, from travelling to the world of engines and beverages – emphasised in the new special “Back to the roots” issue, on newsstands with a collection of about 100 pages of advertisements.

The focus of the magazine’s new issue, supervised by Andrea Tenerani, is a return to the roots and origins, with exclusive interviews and contents to illustrate how the values, ideas and fashions have changed alongside society’s mutations.

“The issue celebrates a return to the beautiful and classical origins, while simultaneously relying on innovation, like a modern Caravaggio, thanks to the use of a never before seen light and the ability to perceive the essence of objects or human thoughts from the darkness, only to reveal a truth conceived for all to see,” stated Andrea Tenerani, director of Icon.

The partnership with Ginori 1735
“Back to the roots” also devoted a section for the story of Icon’s new partnership with Ginori 1735. Readers will find a service dedicated to Luke Edward Hall, a very young and talented designer of a dandy style who designed Profumi Luchino’s new home fragrance collection, among the magazine’s pages. The collection will be presented by Ginori 1735 and Icon at a private event to be held on September 20, at Ginori 1735’s boutique, in the heart of Milan.

The Issue’s protagonists and stories
The Mondadori Group selected four faces of the fashion and lifestyle world for the lead stories of this issue, which will be on newsstands as of tomorrow and whose contents will be amplified on Icon.it and on the brand’s social channels.

The actor Aaron Taylor-Johnson, star of the film “Bullet Train,” in which he played with Brad Pitt. At 32, Aaron already has 26 years of career behind him. At an age when everyone wants to exceed, he prefers to slow down: one, maximum two films a year, and then off to the countryside to cultivate the fields, cook, build swings and stay away from the social media. “I put my heart and soul into my work and forget about everything else when I’m on the set. Then, as soon as we are finished shooting, I go back to my origins and all these therapeutic activities, such as cooking, gardening and building,” he confided in an exclusive conversation with Icon.

Then, Alejandro Speitzer, the star of the Netflix thriller series “Dark Desire,” followed by over 100 million viewers in 77 countries and thanks to which he became the sex symbol of the new Latinx generation. The actor, portrayed by the American photographer Bruce Weber, whose partnership with the magazine is still ongoing, tells Icon: “I work hard, I never forget where I come from and, especially, how much I struggled to get here. I know we can never go back in time and that it’s important to do something well and harmoniously when doing it, thus giving the best of myself without setting limits.”

Also in Icon’s lead stories, the actor Francesco Scianna, now busy on the set of the second season of Gabriele Muccino’s “There’s No Place Like Home,” and the French star Rìles, author, composer, performer and producer of rap songs. Rìles is also among the protagonists of a fashion shoot – always at the centre of Icon’s story – that portrays the last discoveries of the French super agent, Saif Mahdhi.

Many stories, through which the magazine explores the “Back to the roots” theme from different points of view, are presented in the Destination Future section. Starting from a conversation with the great film director Rob Reiner, whom Icon met in Cannes, to speak about his plans to shoot the sequel of his 1984 hit film, “This is Spinal Tap.” And then, the story of those who literally went back to their roots, such as the agricultural influencer Matteo Fiocco, 33, who became an online star thanks to his Youtube channel, which gathered an enthusiastic community of new digital farmers.

In the Voices section, the exclusive interview with Roberto Baldoni, director of the National Cybersecurity Agency (Acn), founded by the Council of Ministers in 2021 to defend our Country from all forms of computer threats.

The new watches section
This special issue of Icon expands its section devoted to watches, which is edited by the watch editor, Paolo De Vecchi, the magazine’s latest signature aimed to strengthen the brand’s proximity to key luxury sectors. In this issue, speed and performance become the common thread throughout the section’s pages, through the presentation of models that accompany teams and drivers on the track.
Icon’s next appointment with its readers is scheduled for November 18, with a special issue entirely devoted to this world.

Icon presents the new issue of Icon Wheels “80 Wheels in motion”

A special issue about the stars of the two- and four-wheeler world and future mobility

Cover story on MotoGP champion Francesco Bagnaia

Icon, the Mondadori Group’s fashion and lifestyle brand for men, presents the new issue of Icon Wheels, the brand spin-off dedicated to motor vehicles and future mobility.

With the title “80 wheels in motion” and more than 200 pages, the special issue looks at the protagonists of the two- and four-wheeler world, presenting the latest arrivals and trends for more than 14 new automobiles.

Through exclusive interviews, special features and columns, the magazine edited by Andrea Tenerani investigates the passions of the modern man and confirms its privileged relationship with all the main market sectors.

«This issue of Icon continues and consolidates the successful path we have chosen to talk about the things men are passionate about. We decided to devote it to mobility in all its forms, with a special focus on automobiles, seen from our particular perspective of style,” said Icon editor-in-chief Andrea Tenerani. “Icon readers will find 80 wheels in this issue, because this is the number I’ve test driven. I think we need to pay attention to automobiles because they are part of our lives and they are not just objects, they are also fashion, culture, history, design, luxury, beauty,» Tenerani added.

Icon Wheels will be on the news-stands tomorrow with two covers, to celebrate the world of motor vehicles.  The star of the first cover will be young MotoGP champion Francesco Bagnaia. Born in Turin, championship runner-up in 2021, Francesco developed his career with Valentino Rossi’s riders academy, of which he is still a member today. In the exclusive interview, he talks about Valentino, who became his mentor and maestro: «I was very struck by his mental strength, his determination, his knowledge about so many things and his patience in explaining things.»

The second cover features a 100% electric car to talk about the new vehicles for a future that is already here.  This is also the central topic of the section Destination Future, where writers Stefano Bartezzaghi and Ester Viola look at mobility in all its forms: electric, two wheels as well as “two legs”. Not to be missed is the article on the legendary Graziella, the first fold-up bicycle created in 1964, which is back in an electric version. In the Voices section, an interview with Fabio Orecchini, director of the CARe automobile research centre at the Guglielmo Marconi University in Rome, unpicks stereotypes about the electric car.

Icon Wheels readers will also be able to discover the workings of the Google “Street View” function, which has been mapping the world for the last 15 years with every possible means of transport, from automobiles to camels.

The “80 wheels in motion” issue also includes features on fashion, always a core component of Icon, and the Watches section, where actor Patrick Dempsey talks about his passion for cars and watches in an exclusive interview.

The content of the new issue of Icon Wheels will be expanded on the Icon website in the special Icon Wheels section, and on the brand’s social channels, with exclusive analyses of the latest arrivals and trends in the world of motor vehicles and beyond.

Icon presents “Rebel rebel”, the new issue for people stepping out of the mainstream to build a better future

Starting this month, the magazine offers an exclusive column by celebrated artist Maurizio Cattelan

Icon, the Mondadori Group’s fashion and lifestyle brand for men, is launching its latest issue, “Rebel rebel”, on newsstands as from tomorrow.

A special issue that the magazine edited by Andrea Tenerani devotes to rebels, people who step out of the mainstream to open up new roads, imagine possible new worlds and build a better future.

Icon has chosen five faces for the cover story of the May issue.
Actor Vincent Cassel, whose frequent roles as a rebel have made him an international movie star, confides, in an exclusive conversation with Icon: «The real rebels are people who lead their lives thinking for themselves and saying what they think, even when they know what they say could get them into trouble. Today very few people can afford to do that».

Next up is Liam Gallagher, founder and frontman of Oasis, the archetypal band of the 1990s. «You can tell I’m a born revolutionary just by looking at me. My style is basic, a mixture of casual and outdoor, but I’m more of a trendsetter than all of my colleagues put together,» he tells Icon.

Another cover protagonist is actor Thomas Brodie-Sangster. After appearing in the romcom Love Actually when he was 13 and in 2020’s most viewed TV series, The Queen’s Gambit, at the age of 30, he will be playing one of the most controversial figures in the British pop industry, Sex Pistols’ manager Malcolm McLaren, in the series Pistol, from Oscar-winning director Danny Boyle. The Sex Pistols’ take on rebellion was an inspiration for this issue of Icon and will also be narrated by legendary bass player Glen Matlock, one of the band’s founding members.

Finally, the cover features actor Luis Partridge, who joined Thomas Brodie-Sangster on the Pistol set, and footballer Rafael Leão, whose age and cheerful flamboyance at every match mark him out as one of the top premier league talents of the future.

Starting this month, Icon will also offer an exclusive new column, “In a nutshell”, where contemporary art star Maurizio Cattelan, will tell readers about his favourite artists. A feature with which Icon once again extends its reporting from fashion to art, culture and society to offer its community of readers an ever wider selection of detailed investigations into the passions of the modern man.

Those featured in the May issue also include Wet Leg, an ironic British rock duo, who in the wake of their extraordinary first single, have just released their eagerly awaited debut album, and rebel Michelle Ngonmo, the visionary founder of AfroFashion Week, who is fighting for inclusion in the world of fashion. Also not to be missed are the conversation with Robert Stickgold, a full professor of psychiatry at the Harvard Medical School, who will tell Icon readers why we dream, and, in the Destination Future section, an essay by Ester Viola on why author J.K. Rowling can be considered a rebel.

The stories of individuals who have made a difference by going outside the mainstream will also appear on the Icon.it website and on the brand’s social media, with exclusive interviews with people who have achieved success by following alternative routes. In addition, the magazine has in-depth features and reports on style, the latest trends and a special section on the passions of the contemporary man, ranging from grooming to beverages, from travel to motorcycles.

Icon presents “Beautiful minds”: a manifesto issue dedicated to inspiring stories of talent and courage


Icon, the men’s fashion and lifestyle brand of the Mondadori Group, presents a new special issue entitled “Beautiful Minds”: a manifesto issue with five exceptional cover stories, dedicated to young talented people selected for their inspiring stories of valour, courage and determination.

An issue celebrating all that is contemporary, increasingly enhancing fashion, its protagonists and the worlds that it embraces as a key to narrating society, also with a view to art, culture and current events.

They are Chiara Corapi, the nineteen year old girl who, during the violence on New Year’s Eve, in Piazza Duomo in Milan, decided not to look the other way and saved a girl of her same age: a courageous gesture that switched on a light in the darkness and a hope for the future; Manu Ríos, who, following the success on Instagram and YouTube today is the star of the Élite and La edad de la ira series; Harry Kirton, who, starting from scratch and with his determination, has become one of the stars of Peaky Blinders, a cult series now in its final season, and Evan Mock, actor and model among the stars of the reboot of Gossip Girl, who faces life and the ocean with temerity. Positive examples, accompanied by the wild vitality of the boys photographed by Bruce Weber for the fifth cover of the new issue of Icon, perfect portrait of freedom.


In the April issue of Icon, the story of the style and male passions continues, intertwining with the voices of other amazing people, capable of visions and inventions, able to influence what happens around us: Alvaro Pascual-Leone, the world-renowned neurologist who explains how our brains work; a fashion giant like André Leon Talley remembered by the great journalist Michael Roberts; Giacomo Bertagnolli, Italian flag bearer and Paralympic ski champion; Dave Gahan, frontman of Depeche Mode; the best-selling author Sally Rooney. And also entrepreneurs, industrialists, creative artist and musicians tell what is happening in fashion and beyond.

The contents of the new issue will also be amplified on Icon.it and on the brand’s social media. Always attentive to contemporary trends, Icon offers its community of readers and users a sophisticated look at the latest news, which extends from fashion to beauty, beverages, travel and cars, to reach a distinctive and increasingly broad and international audience.

For the launch of the new issue of Icon, at news-stands from 15 March, a communication campaign has been planned on digital out-of-home circuits in the main districts of Milan.


Icon: a special issue celebrating everything “Made in Italy”

The magazine's six special covers feature world-famous Italian star Laura Pausini, who will appear on the cover of the new issue of Icon along with Nicola Bartolini, Matteo Berrettini, Blanco, Giuseppe Maggio and Lorenzo Zurzolo

The magazine tells the story of Italian excellence, culminating in an exclusive event at Pitti Immagine Uomo, “È stile italiano” (“That’s Italian style”)

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, ushers in the year 2022 with a celebration of Italian talent and style in a special issue available at news-stands starting tomorrow, focusing on the excellence that makes Italy unique.

“We call our first issue of 2022 “È stile italiano” (“That’s Italian style”) to pay tribute to the talented people we believe best represent Italy. All these artists are “made in Italy”, an expression that has, over the past few decades, come to stand for truly excellent products and outstanding people, whose stories we will be telling on the pages of Icon, explaining how they became icons of our unique and inimitable Italian identity. Inimitable, because everything that is made in Italy stands out not only for its style, but for the designer’s culture and approach to design. In short, it’s our culture that makes us unique! This is why the world continues to be amazed and fascinated by everything ‘made in Italy’. It’s the perfect cover for our country,” comments Andrea Tenerani, editor-in-chief of Icon.

Six faces will be featured in the January issue’s cover stories: world champion gymnast Nicola Bartolini; tennis player Matteo Berrettini, the first Italian to qualify for the finals at Wimbledon; rapper Blanco, a phenomenal success in Italian music today; two new faces in Italian film, Giuseppe Maggio and Lorenzo Zurzolo, and world superstar Laura Pausini, whom editor-in-chief Andrea Tenerani himself chose for the cover of Icon.

The first Italian to win a Grammy, a Golden Globe, four Latin Grammies and an Oscar nomination, Laura Pausini bares her soul in her interview with Icon. The star’s lifestyle is tempered by the down-to-earth attitude typical of the people of her region, Romagna: “When I travel alone, I always ask for the smallest room in the hotel, because being alone in a big room makes me anxious. The global head of Warner Brothers once told me I was the only singer to record for the company who had never used a hotel minibar!” She talks about her family and her idols, such as Sophia Loren: “I want to be as serious, concentrated, dedicated, and disciplined as I believe she is.” She has a comment about the Italian rock group Måneskin: “Everything they do makes a splash in Italy, and I’m happy for them. I used to do the same kind of thing, but in those days there were no social networks, so nobody knew what I was up to!”

The January issue of Icon also features great Italian stylists and entrepreneurs such as Armani, discussing his ties with the world of film; Brunello Cucinelli, and his idea of business; and Andrea della Valle, with his winning combination of heritage and innovation. The Destination Future section focuses on stories of Italian know-how, both famous and unknown: from the mystery of Stradivarius violins to the rediscovery of visionary stylist Rosa Genoni, as well as world-renowned artists and musicians, films, indie magazines and much more. Lastly, in the Voices section, authors like Stefano Bartezzaghi and Nadeesha Uyangoda talk about how they see Italy.

The magazine, website and social networks dedicate plenty of space to men’s passions at the start of 2022, from beauty to beverages and from travel to automobiles, presenting plenty of news and sneak previews. In the month of July, this content will be further expanded with the return to the news-stand of Icon Wheels, a special issue of Icon concerned entirely with cars and motorbikes, showcasing the most iconic and desirable models.

This celebration of the people who have made Italy an example of excellence that stands out all over the world will culminate on the catwalks of Pitti Immagine Uomo with the exclusive event “È stile italiano” – “That’s Italian style”, organised by Icon. This very special evening will bring together some of the most prominent people in the fashion industry at the Four Seasons Hotel in Florence on Monday, January 10, including Pitti Immagine CEO Raffaello Napoleone. The honoured guest of the evening will be violinist Charlie Siem, offering a truly outstanding performance.

To provide additional visibility for this showcase of all-Italian faces, traditions and excellence, during the fair dates Icon will also be distributed at Milano Centrale and Firenze Santa Maria Novella railway stations. The first of the 8 issues of the magazine to be published in 2022 will also enjoy the support of a communication campaign via digital out-of-home advertising circuits.

Icon presents a special issue “That’s Entertainment”

A special issue of the magazine with four exclusive covers that looks at the world of entertainment and its protagonists.

Icon, the Mondadori Group’s male fashion and lifestyle brand is publishing a new special issue entitled brand “That’s Entertainment”. On newsstands from 21 September, the special issue is dedicated to all forms of entertainments, from cinema to TV series, music to art, as well as leisure and social media, with the aim of discovering what is entertainment today and who are the real protagonists of contemporary show business.

“Recent years have seen a revolution in the world of entertainment and beyond. Cinemas, theatres and stadiums have all been closed and all kinds of social event have been cancelled, as collective experience was substituted for the individual. As with all upheavals, something has been lost but something has also been created, and today the old and the new are not mutually exclusive but coexist. The only certainty we have is that there will always be someone who will want to entertain us, and we will always be happy to say yes,” said Andrea Tenerani, the editor of Icon.

To celebrate the world of entertainment, Icon has chosen four special personalities for its covers.
The actors Miguel Herrán and Jaime Lorente, stars of Money Heist, the most acclaimed Netflix series of recent years which is now in its fifth and final season. The two actors, who play the characters Rio and Denver respectively, reveal to Icon how a series that began so spectacularly can end: “By rediscovering the essence of the characters, what viewers fell in love with at the beginning: so, character. The war came later,” Lorente told the magazine.

And then the actor Adriano Giannini who talks about himself in an exclusive chat with Icon: from his 20-year career to the film with Nanni Moretti, love, friends and future projects.

The face of one of the other four covers is that of American actor Ethan Cutkosky. Born in 1999, he grew up with the character he plays in the TV series Shameless, maturing and changing with him to become one of the best-loved faces of his generation.

We also have the model and singer-songwriter Arsun Sorrenti, son of the famous fashion photographer Mario Sorrenti, who tells Icon about what it is like to be the only person who wants to make his living with music in a family dedicated to the visual arts.

The core of the magazine is fashion and style, which have always been the central focus of Icon: with exclusive interviews, insights and columns through which the magazine has become the spokesperson for the sector, its traditions and the values it embodies. A story based on Made in Italy with an always attentive eye on the emerging and artisan talents that make our country an example of excellence.

And don’t not miss the meeting with the designer Valentino, an authentic fashion icon who in an exclusive interview with Icon talks about his lucid vision of the present: “Today the internet and social media are at the centre of everything, conveying both the beautiful and the ugly. In my day, newspapers and magazines acted as a filter and helped to create the big names. I don’t think today’s blogs or Instagram do quite the same thing. I even doubt that in 50 years anyone will remember the talents discovered through them,” explains a designer that was always very careful not to crash and burn in his youth.
Plus Lawrence Steele, the new creative director of the Aspesi fashion house, is also among the personalities featured in the issue.

In the autumn there will be other news for Icon and – under the guidance of the editor Andrea Tenerani and Angelo Pannofino, Icon‘s new editor-at-large – coverage will expand from fashion to culture, art and society offering readers increasingly sought after and focused insights on male passions.

“My new assignment will start in October and I am looking forward to making a contribution to Icon. I like stories that surprise by connecting seemingly distant worlds, and it is this kind of surprise that we will try to give to our readers,” said Angelo Pannofino, editor-at-large of Icon.

The entertainment issue will also feature on Instagram and the Icon website, where the brand will continue to talk about the world of entertainment and the most important events with specials such as that created for the 78th edition of the Venice Film Festival, with interviews with protagonists, exclusive content and real-time updates, and the one dedicated to design and the new edition of the “Supersalone”.

Icon: Angelo Pannofino appointed editor-at-large

Starting in October, Icon, the male fashion and lifestyle magazine edited by Andrea Tenerani, will be joined by Angelo Pannofino in the role of editor-at-large.

With the appointment of Pannofino, the Mondadori Group brand will further enhance fashion, its protagonists and the worlds surrounding it, using it as a lever to talk about society while also expanding coverage of art, culture, news and current affairs.

Born in in Puglia, aged 45, with a degree in law, during his professional career Angelo Pannofino has exercised his creativity, firstly in advertising and, subsequently, in journalism, where has collaborated on a range of titles, including Rolling Stone, L’Uomo VogueWired, Icon, as well as the cultural pages of the daily newspaper Domani.

Icon launches “Ready, steady, play”: a special issue about the world of sport, the protagonists and the competitions of the summer, and a symbol of getting going again

Erling Haaland, the rising star of European and world football, is the protagonist of one of the four special covers and an exclusive interview

“Football is a mirror of life,” the football agent Mino Raiola tells Icon

Icon, the Mondadori Group’s male lifestyle and fashion brand, is launching “Ready, steady, play”, a special issue to talk about and celebrate sport, as a symbol of re-emergence and a new style of life, and the worlds that surround it: fashion and sportswear, to coincide with the opening of the Milan Fashion Week, wellbeing and new technologies.

The special issue, on newsstands from 19 June, will be a homage to vitality, positivity and the rediscovery of the joy of living alongside others. It will have four different covers featuring protagonists of the summer’s most important sporting events – from football’s Euro 2020 to the Olympic Games – and the athletes of emerging disciplines, offering readers a different vision of sport and the re-birth that it represents.

 “A new season is opening up for everyone, that’s what we hope and our way of experiencing sport could really become a symbol of the re-emergence that is on the horizon and an agent of social change,” said the magazine’s editor, Andrea Tenerani.

 The issue opens with an exclusive conversation between the editor of Icon and Mino Raiola, the ‘king’ of football agents, who the magazine asked about the values that underlie sport: “Inclusion, equality, the need for a level playing field and to learn to work and live together regardless of where one comes from: football is a mirror of life. These values, which are fundamental for football, are also fundamental for society and in the daily life of all of us”, he told Icon. Raiola also explained to the magazine edited by Andrea Tenerani his view about his work over the years: “I leave it to the players and my family to judge me, if they are happy, then I’m happy too. And then, as we say in such circumstances, if you choose a job that you love, you only have to work one day and you’ll never have to work another day in your life”, concluded “the man behind the success of some of football’s greatest talents of the age”. 

One of the stars of one of the four Icon covers is the football player Erling Haaland. A rising star of European and world football, Haaland talks about himself in an exclusive interview, conducted in partnership with The Daily Telegraph and leading sports journalist Jason Burt. The Norwegian striker confesses to the magazine that his great obsession is the Champions League. He started following it when he was a little boy and made his first appearance on the small field near his home at the age of 19 where he immediately made his mark. “I used to watch the matches when I was very young: I don’t remember when the Champions League wasn’t a part of my life. There were some great teams with legendary top-scoring players. My dream became that of playing in the Champions League and scoring lots of goals. It’s the tournament where the best players play: that’s their place”. And he also admits how important it is to win, “It’s my biggest dream!”

Icon also has a cover dedicated to the Azzurri who in these days are engaged in Euro 2020: the magazine met the Italian national football team, led by manager Roberto Mancini, in Coverciano where they posed for an exclusive photo shoot in the uniform designed by Giorgio Armani for Emporio Armani.

The collaboration between Icon and Bruce Weber continues and in this special issue the outstanding American photographer returns with a more than 20-page feature with portraits of emerging athletes, including, exclusively, Sean O’Malley, also known as Suga, the most promising fighter of the new generation of fighters in the Ultimate Fighting Championship (UFC), and protagonist of one of the issue’s covers.

Icon also gives space in this sports issue to the rising stars of Italian sport and the disciplines making their debut at the Olympic Games in Tokyo. The magazine has selected as the symbol of this generation of young stars, who have been called upon to establish the new rules in their respective disciplines, Ludovico Fossali, the speed climbing champion, captured by photographer Giampaolo Sgura and another protagonist of one of the covers of this special issue of Icon.

The new issue features many talents, personalities and exclusive stories. Including Milena Bertolini, manager of the Italian Women’s Football Team who in the pages of Icon talks about what is happening today in women’s football, and Donyell Malen, the PSV Eindhoven star, photographed during a fashion shoot. And then there is basketball, with P.J.Tucker, one of the outstanding players of the NBA season.

The sports issue will also be on Instagram and on the Icon web site, which has recently been completely redesigned, where, throughout the summer, the brand will continue to cover sport as a symbol of a general re-birth with interviews, exclusive content and updates about competitions and athletes.

With a 22% increase in the number of advertising pages in the first half of the year, compared with the same period of 2020, and total revenues, print and digital, up by 20%, Icon confirms its position as the market leader in the male lifestyle segment. 

Icon presents its latest issue “No pictures please!” and launches the “Con lo sport nel cuore” project

Icon will be on newsstands from tomorrow with an issue entitled No pictures please!, dedicated to the evolution of our relationship with images. This issue of the magazine, edited by Andrea Tenerani, will include over 200 pages of fashion, beauty and news, as well as special features and four exclusive cover stories.

The protagonist of the male lifestyle and fashion brand of the Mondadori Group is the football player Zlatan Ibrahimovic, a timeless icon, on and off the pitch, in an exclusive portrait for Icon: “From the very beginning, I told myself that I wouldn’t want to be anyone else. Successful or unsuccessful, I waould remain who I am. For me, when you are so original, in the end, people recognise that, and they love you for it. The key to it all is authenticity,” the champion says.

The February issue of Icon also features I Negramaro, photographed by Giampaolo Sgura to mark the release of their latest album Contatto: “In recent years the meaning of this word has changed. When we talk about contact, we are usually talking about an email, a telephone number to reach out without ever touching. And during this pandemic it’s become something else again; a dream, the word is now almost dreamlike,” explained Giuliano Sangiorgi.

Plus, the international face of Dave Franco, actor and director, brother of James, making his directorial debut with the horror film The Rental: “I wasn’t only inspired by my paranoia about home sharing. I also thought about the period that the United States is going through in which we are divided, isolated and nobody trusts anybody.”

And finally, the future, football, AC Roma, Italy, the injuries and recovery of Nicolò Zaniolo, the young champion of Roma and the Italian national team, who talks about himself for the first time to Icon: “Roma has changed my life, in every sense. It took me on when I was just a boy and is making me into a man. It has given me the opportunity toplay football and given me all this popularity. How could I not love it?”

There is also the return of Padiglione Icon: a special feature, in the pages of the magazine and on dedicated social media profiles dedicated to a selection of excellence in fashion, with what’s new and representative items from the new collections. In the new issue, on newsstands until the middle of March, space is also given to engines in Icon Wheels: 10 pages that focus on the most exclusive new products from the world of cars and motorcycles, previews, interviews to the protagonists and the most iconic and desirable models.


With sport in our hearts

From this month, Icon also launches a special project entitled Con lo sport nel cuore, (With sport in our hearts) in collaboration with the Fondazione IEO-CCM, the body that supports clinical and experimental research and assistance for patients with cancer and heart disease cat the Istituto Europeo di Oncologia and the Centro Cardiologico Monzino, with the aim of identifying the best treatment for patients and to support new and innovative projects.

For the occasion a limited-edition Icon T-shirt has been produced, in collaboration with Roy Roger’s, to support the Centro Cardiologico Monzino.

After Claudio Marchisio, Nicolò Zaniolo will be the exceptional testimonial of the initiative which, during the year, will involve a number of protagonists from the world of sport in order to promote on the pages of Icon the research of an example of Italian excellence in the health sector.

The Centro Cardiologico Monzino is Europe’s leading hospital for the treatment, research and prevention of cardiovascular disease and is internationally recognised for the level of specialisation and innovative therapies. Also on the front line is Roy Roger’s, a brand of Manifatture Sevenbell, which offers its experience in the clothing sector to the service of a good cause.

The T-shirt will be on sale on www.royrogers.it and the revenues from the sales will be entirely devolved to applied research projects on more serious heart and vascular diseases and orphans of resolutive therapies, where only research can make a difference.