Icon, the Mondadori Group’s fashion and lifestyle brand for men, presents the new issue of Icon Wheels, the brand spin-off dedicated to motor vehicles and future mobility.
With the title “80 wheels in motion” and more than 200 pages, the special issue looks at the protagonists of the two- and four-wheeler world, presenting the latest arrivals and trends for more than 14 new automobiles.
Through exclusive interviews, special features and columns, the magazine edited by Andrea Tenerani investigates the passions of the modern man and confirms its privileged relationship with all the main market sectors.
«This issue of Icon continues and consolidates the successful path we have chosen to talk about the things men are passionate about. We decided to devote it to mobility in all its forms, with a special focus on automobiles, seen from our particular perspective of style,” said Icon editor-in-chief Andrea Tenerani. “Icon readers will find 80 wheels in this issue, because this is the number I’ve test driven. I think we need to pay attention to automobiles because they are part of our lives and they are not just objects, they are also fashion, culture, history, design, luxury, beauty,» Tenerani added.
Icon Wheels will be on the news-stands tomorrow with two covers, to celebrate the world of motor vehicles. The star of the first cover will be young MotoGP champion Francesco Bagnaia. Born in Turin, championship runner-up in 2021, Francesco developed his career with Valentino Rossi’s riders academy, of which he is still a member today. In the exclusive interview, he talks about Valentino, who became his mentor and maestro: «I was very struck by his mental strength, his determination, his knowledge about so many things and his patience in explaining things.»
The second cover features a 100% electric car to talk about the new vehicles for a future that is already here. This is also the central topic of the section Destination Future, where writers Stefano Bartezzaghi and Ester Viola look at mobility in all its forms: electric, two wheels as well as “two legs”. Not to be missed is the article on the legendary Graziella, the first fold-up bicycle created in 1964, which is back in an electric version. In the Voices section, an interview with Fabio Orecchini, director of the CARe automobile research centre at the Guglielmo Marconi University in Rome, unpicks stereotypes about the electric car.
Icon Wheels readers will also be able to discover the workings of the Google “Street View” function, which has been mapping the world for the last 15 years with every possible means of transport, from automobiles to camels.
The “80 wheels in motion” issue also includes features on fashion, always a core component of Icon, and the Watches section, where actor Patrick Dempsey talks about his passion for cars and watches in an exclusive interview.
The content of the new issue of Icon Wheels will be expanded on the Icon website in the special Icon Wheels section, and on the brand’s social channels, with exclusive analyses of the latest arrivals and trends in the world of motor vehicles and beyond.