Icon Wheels

Icon on newsstands with a special edition: “New Generation”

Icon, the Mondadori Group’s male lifestyle magazine, dedicates its latest issue to the New Generation of Italian cinema.

The running theme of the entire issue, on newsstands from 20 October, fashion, lifestyle, stories and male passions as seen through the new faces of contemporary pop culture.

Icon New Generation perfectly represents what the magazine increasingly aims to be: a thermometer of talent and trends, a conveyor of new languages, an amplifier for a generation that is fundamental also for  fashion and the companies that work in the sector, of which they are, in all senses, the new interpreters,” declared Andrea Tenerani, editor of Icon.

This month’s cover stories feature portraits of four talents that symbolise the new generation of the entertainment industry. Andrea Arcangeli, 27, one of the country’s most promising young actors, star of the series Romulus, which is about the origins and foundation of Rome, and soon to appear in the role of Roberto Baggio, talks to Icon about working on set, the physical preparation and  “ the hours and hours of studying a script in proto-Latin.” The actor and director of I predatori Pietro Castellitto, 28, reflects on his first forays into cinema: “It’s very good to start when you are young, because you learn about cinema through your mistakes and it is only when you are young that you have the courage and freedom to make mistakes.” Riccardo Mandolini, 20, “the bully” in the series about adolescents Baby, talks about the desire to improve oneself and new male role-models: “Becoming an adult isn’t easy for anyone. It’s great to be able to do it while feeling free to express your desires and weaknesses. But what is most important is to know what you feel and come to terms with your feelings without having to repress them.” And finally, Patrick Schwarzenegger, class of ’93, an actor, but not only: “I love acting, but I want to be an entrepreneur, and have the possibility of choosing.”

In the fashion special, photographer Giampaolo Sgura, along with the magazine’s team, led by the editor Andrea Tenerani and editor-at-large Federico Sarica, has created a brand-new story built on images. A game of interpretations in no particular order, without hierarchies of fame or sector, in which nine young protagonists from the cinema interpret themselves playing with a selection of items from the 2020 autumn-winter collections.

The new issue also sees the return of the supplement Icon Wheels, with exclusive news from the word of cars and motorcycles, previews, interviews with protagonists and the most iconic and desired models of car and motorcycle enthusiasts.

Icon its fashion special “A love letter from the fashion community to the World”

Icon will be on newsstands from tomorrow with a special feature “A love letter from the fashion community to the World“: over eighty pages by the leading creatives from the world’s top brands, produced exclusively for the community of readers of the Mondadori Group’s magazine of fashion and lifestyle.

With this special issue, Icon wants to give voice to an Italy that is looking to the future beyond its borders and as a fundamental medium for companies that want to strengthen their presence both nationally and internationally.

“We are in the middle of something of epochal significance, also for the fashion sector, a profound crisis to which only a special response will do,” declared the editor of Icon Andrea Tenerani. “I am convinced that the Italian fashion system has both the characteristics and the capacity to the savoir faire of the retail chain and the quality of its raw materials. For now, it is important to look to the future keeping in mind what made us great in the past.”

The June cover story is dedicated to Charles Leclerc – the Ferrari F1 driver, with an exclusive portrait by the photographer John Balsom – who talks to Icon in a special three-way conversatione with Giorgio Armani and the magazine. A discussion that takes in how the world is changing, the young, cars, the future of style and Made in Italy and the concept of timeless elegance as it encounters new generations.

It’s time for Italian fashion companies to get going again: Icon dedicates a thirty-page report to new products and successful strategies, from the productive chain to retail, with a look at innovation and sustainability.

For lovers of cars, Icon Wheels makes a return, with 16 pages featuring the most exclusive new proposals from the world of cars and motorcycles, with previews, interviews with the protagonists and the most iconic and desirable models.

The Icon Instagram channel  Icon  has successfully launched Icon Play Live hosted by Andrea Tenerani: a cycle of live events on social media that has featured guests such as the actor Brenno Placido and the leader of Negramaro Giuliano Sangiorgi, with the extraordinary participation of  Saturnino.


Welcome to ICON Wheels: the first brand extension from the magazine ICON dedicated to the world of cars and motorcycles

The most iconic and desirable models on two and four wheels, interviews with protagonists, stories of success

This month Icon is launching a special edition dedicated to the world of cars and motorcycles: Icon Wheels, with interviews with protagonists, stories of success and the most iconic and desirable models. From supercars to SUVs: powerful, ecological or simply irresistible cars of fascination and distinction.

“With Wheels, the first special issue dedicated to the world of both four and two wheels, Icon begins what is set to be a series of brand extensions with the ambitious aim of vertically expanding and deepening its coverage of the male passions that remain the foundation of the magazine’s original promise,” explained Andrea Tenerani, editor of the Mondadori Group’s male lifestyle title. “The next stage on the journey begun by Icon in 2019».

Icon Wheels will be available on newsstands from 16 July with two different covers: the first featuring the Maserati Levante Trofeo V8, with its distinctive and captivating style, a symbol of Italian excellence, and the second featuring actor Ewan McGregor, a motorcycle enthusiast, and a veteran of two wheels, who talks about his passion for bikes.

Plus, exclusive interviews with some of the big names from the world of engines, such as Marquez, Dovizioso and Bautista, enriching the content of the magazine, along with a section dedicated to lifestyle, with the most exclusive bars and restaurants bar of the summer 2019, in both Italy and around the world.

The new Wheels will also be available on the web with a dedicated channel on iconmagazine.it, a complete digital guide to driving style.

Following the success of the June issue, which confirmed the Mondadori Group’s male lifestyle magazine as leader in the sector – with sales up by +19% compared with 2018 – Icon Wheels also recorded excellent results in terms of advertising, once again in marked contrast to the print media market and the up-market male segment.

Icon continues to grow also across social media, in particular on Instagram, with an increase in followers of more than 30% compared with the beginning of the year.