The event, dedicated to Italian design, architecture, and innovation, will bring together institutions, businesses, architects, designers, investors, and stakeholders from Ethiopia and East African countries. The objective is to promote Made in Italy and create new opportunities for dialogue and partnership in a rapidly growing market, where the construction, hospitality, and real estate sectors are undergoing a phase of profound transformation.

«Following New York and London, Addis Ababa represents a new stage in our international journey,» states Gilda Bojardi, director of INTERNI. «Being a communication partner for Italian Smart Living 2026 means contributing to the spread of Italian design culture in a highly dynamic context, where architecture and design can offer a tangible contribution to city development and the quality of living.

The exchange between different professional figures, cultures, and skills has always been one of the founding values of our magazine, and it is a precious opportunity to foster new relationships and showcase Italian expertise in global markets». Among the central moments of the event, on Tuesday, July 7, INTERNI will curate a talk focusing on the role of design as a driver for economic, social, and cultural development.

Taking part in the debate will be architect Duccio Grassi, a leading figure in numerous projects within the residential, retail, and hospitality sectors; Professor Fasil Giorghis, professor and chair of Conservation of Urban & Architectural Heritage at the Ethiopian Institute of Architecture; entrepreneur Kanessa Muluneh, head of Coerman-Muluneh; and Debay Million, General Manager of Dar Al-Handasah (Shair and Partners) and Special Ambassador for East Africa for the UNASDG.

The meeting, moderated by Carlo Biasia, will bring together Italian and Ethiopian experts to share experiences and visions on the future of cities, sustainable design, and technological development, fostering dialogue between the Italian production system and East African partners.

The Italian Smart Living calendar also includes an exhibition area dedicated to Italian design, furniture, and finishes companies, institutional meetings, B2B matchmaking sessions with Ethiopian buyers and decision-makers, and in-depth discussions on urban sustainability, smart cities, contemporary building technologies, energy efficiency, and investment opportunities in the real estate sector.

On Wednesday, July 8, architect Duccio Grassi will hold a masterclass on Italian design aimed at students, professionals, and businesses. An international urban regeneration competition will also be launched, focusing on Merkato, the largest open-air market in Africa, aimed at promoting sustainable urban development and involving younger generations in the city’s transformation processes.

As part of the activities aimed at promoting Made in Italy, the historic Residence of the Italian Embassy in Addis Ababa will host the exhibition of the Museo del Marchio Italiano (Museum of the Italian Brand), a narrative of the evolution of the brands that have helped build the Italian identity worldwide, in a venue of great historical and symbolic value for relations between Italy and Ethiopia. With this event, INTERNI magazine confirms its commitment to promoting design culture as a tool for dialogue between businesses, institutions, and territories, reinforcing the benchmark role it has played for years in supporting the activities of the Italian Trade Agency (ICE) to showcase and promote Italian excellence in international design and furniture markets.

Renowned chef Cesare Battisti curated GialloZafferano's Italian Signature Aperitivo for Unfancy Night, the event's closing celebration

GialloZafferano USA Inc., Mondadori Digital’s U.S. company managing GialloZafferano’s operations in the United States, took part for the fourth consecutive year in the Summer Fancy Food Show in New York (28–30 June, Javits Center). Now in its 70th edition, the event is North America’s leading trade show for the specialty food industry, bringing together more than 2,400 exhibitors from 57 countries and over 32,000 trade professionals, including buyers, distributors, investors and media representatives.

The 2026 edition took place against the backdrop of the United States confirming its position as the second-largest destination market for Italian agri-food exports, and the largest outside the European Union. In 2025, Italian food and beverage exports reached a record €72.5 billion, up 5% year on year despite a challenging international environment. Within this context, the Summer Fancy Food Show serves as the leading meeting point between Italy’s finest food producers and the American distribution, retail and media sectors. GialloZafferano USA Inc. plays a key role in this ecosystem as an integrated digital and physical hub, helping Italian companies build not only a presence in the U.S. market but also a distinctive and lasting brand narrative.

“When we first attended the Fancy Food Show four years ago, our goal was to better understand this market. Today, GialloZafferano has established a permanent presence in the United States, and we are ready to help further strengthen the position of Italian companies in America by leveraging the power of a unique brand that does more than showcase Italian food. It creates meaningful connections,” said Gabriele Colasanto, Brand Director, Food Area at Mondadori Digital and CEO of GialloZafferano USA Inc.

This year once again, GialloZafferano served as media partner of the Italy Pavilion, alongside Universal Marketing, the Specialty Food Association‘s exclusive representative in Italy and organiser of the Italian companies’ participation at the Fancy Food Show. In 2026, the Italy Pavilion once again stood as the event’s largest international exhibition area, hosting more than 300 companies across approximately 3,000 square metres, highlighting Italy’s central role in the global specialty food sector. At the Summer Fancy Food Show in New York, GialloZafferano furthered its mission of bringing together the authentic traditions of Italian and American food culture while engaging with younger generations through the food creators of Zenzero Talent Agency—including Cooker Girl, CookwithFez and Daniele Rossi—joined by a roster of Italian American creators comprising Alessandra Ciuffo, Silvia Barban and Bilena Settepani. Together, they took centre stage in live cooking demonstrations and created original content for partner brands. Activities were amplified through GialloZafferano Loves Italy, the social media profile dedicated to international audiences, with a particular focus on the U.S. market.

The long-standing partnership with Grana Padano continued through a programme of content, social activations and brand experiences. At the Consortium’s stand, GialloZafferano hosted daily live cooking demonstrations and edutainment sessions for the show’s B2B audience, featuring nutritionist Cassandra Lepore, who led discussions on nutrition and healthy eating. Topics that are becoming increasingly important to American consumers. GialloZafferano also served as the food media partner for a special evening at Casa Gessi—an exclusive New York venue where art, lifestyle, cuisine and cocktails came together—featuring Cooker Girl, Silvia Barban and Bilena Settepani. For the occasion, bartender Matt Maretz (Employees Only) created a signature Grana Padano cocktail especially for the event.

To conclude the Summer Fancy Food Show, GialloZafferano hosted the third edition of Unfancy, the evening event that has become the go-to closing gathering for New York’s Italian food community. Conceived as an informal setting beyond the traditional trade show environment, it was designed to foster connections among brands, chefs, creators, buyers and industry professionals, in a context where food once again became an experience before a product. For its 2026 edition, the event took a significant step towards establishing its own editorial identity.

GialloZafferano entrusted the evening’s culinary programme to chef Cesare Battisti—chef and owner of Ratanà in Milan, a collaborator with GialloZafferano and Zenzero Talent Agency, and one of the most respected voices in contemporary Italian cuisine. For the occasion, he created an Italian Signature Aperitivo featuring three bespoke tasting bites, each expressing his culinary philosophy while showcasing the excellence of Italian gastronomy with authenticity and restraint for an audience of American food industry professionals. The evening was made possible thanks to the support of partner brands that shared this vision.

De Cecco—one of the most established and recognised Italian pasta brands in the U.S. market—was among the sponsors of Unfancy Night and hosted a live cooking demonstration with Silvia Barban, who prepared her own reinterpretation of Pasta alla Norma. At the Urbani Tartufi food station, chef Daniele Rossi showcased the flavour of Urbani truffles through his signature panettone and beef tartare. Ferrarelle curated the evening’s bar stations, while chef Luca Manfè created Italian-inspired toppings for the artisanal pinse by Pinsa di Marco, which joined GialloZafferano at the Fancy Food Show for the second consecutive year. Together with GialloZafferano, these brands share a commitment not only to bringing their products to the U.S., but also to promoting the cultural heritage that makes them distinctive. Held on a rooftop overlooking the New York skyline, the evening perfectly captured the spirit of the event: Italian in inspiration, New York in outlook.

The communication project was developed with the support of the Sales Marketing & Integrated Media Solutions division of Mediaset Group.

GialloZafferano is Italy’s leading food media brand. Online, one in two Italians cooks using GialloZafferano, which reaches over 21 million people every month (Comscore Social Incremental Reach, March 2026). With a fanbase of 72 million followers, it tops the global rankings for food brands on social media (source: internal analysis of Shareablee–Comscore data and social insights). Always on hand with easy recipes that anyone can make, it is available at any time of day across all channels: from the internet to social media, the app, smart devices, the magazine, books, and even local events.

The collaboration creates an innovative, native channel connecting brands with a highly profiled audience that is ready to spend at the very moment purchase intent is at its highest.

With the aim of helping brands navigate an increasingly fragmented digital landscape, AdKaora, the Mondadori Group’s MarTech agency, and Amilon, a leading European provider of digital gift cards and incentive technology solutions, today announced a strategic commercial partnership.

The collaboration builds on AdKaora’s approach of combining data, technology and creativity to help companies address the complexities of the digital ecosystem. Since its inception as a MarTech company, the agency has focused on transforming data into communication projects that deliver business results while remaining meaningful to consumers. Today, its offering extends beyond traditional advertising, delivering solutions that engage users across multiple everyday touchpoints. Advertising thus becomes an enabler of seamless experiences that connect the physical and digital worlds.

This vision aligns perfectly with the ideaShopping ecosystem, Amilon’s Italian shopping app. The platform uniquely brings together digital gift cards, discount coupons, loyalty cards and digital flyers from more than 15,000 retail brands and supermarket chains across Italy, covering key sectors including consumer electronics, children’s products and toy retailers.

A high-value audience: the Profile of “Future Buyers®” The partnership gives brands access to an exclusive audience that Amilon defines as “Future Buyers®“: consumers with confirmed purchase intent and a very short path to conversion. The platform reaches around 5 million highly profiled users. Of these, 98% are employees aged between 25 and 54, while 100% are the primary household purchasing decision-makers. Users access the app with an average balance of €150 and typically spend 20–35% more than the value of their voucher, often opting for impulse purchases and premium products.

Davide Tran, MarTech Director at Mondadori Media and CEO & Co-Founder of AdKaora

The ability to measure performance, reach users based on their interests at the very moment they are making purchasing decisions and, above all, connect digital data with real-world behaviour provides precise audience insights and tangible performance results. Converting digital users into physical store visitors—and ultimately into customers—requires advanced drive-to-store and proximity marketing strategies integrated with channels such as Retail Media. Our agreement with Amilon and AdKaora’s integration into ideaShopping are a direct response to this need: through data analysis, we can follow the entire customer journey and transform digital interactions into concrete, measurable actions, while continuously improving the performance of future campaigns.

Lorenzo Incantalupo, Director of Content & Product Marketing at Amilon

“Our partnership with AdKaora takes Retail Media to a level that no other digital channel can replicate. Users who open the ideaShopping app already have a dedicated budget, a clear purchase intention and are actively looking for the most convenient way to shop. Reaching them at that precise moment with sponsored content seamlessly integrated into their shopping journey transforms advertising into being present exactly when purchasing decisions are made. For brands, this represents a direct, measurable and highly convertible opportunity to engage with an exclusive audience of Future Buyers®—users who are certain to make a purchase in the near future.”

 The customer journey across the funnel: a unique, measurable and fully integrated shopping experience The partnership is built on a technological ecosystem in which the entire customer journey unfolds seamlessly within the app, covering every stage of the marketing funnel. Users are guided smoothly from the initial discovery of promotional offers to viewing product details, activating coupons and planning their next in-store visit. For brands and retailers, every step of this journey is fully traceable and measurable, providing complete visibility into campaign performance.

The partnership’s key differentiator lies in its ability to deliver native, non-intrusive advertising precisely when consumers are evaluating their shopping options. At the heart of this synergy is the “Flyers” section of the ideaShopping app, one of the platform’s highest-engagement entry points. Within this space, AdKaora has introduced two native placements dedicated to digital flyers: an advanced promotional content aggregator that leverages integrated geolocation technology to deliver retail catalogues relevant to each user’s location.

This approach fundamentally transforms the in-app shopping experience. ideaShopping was designed as a digital shopping and employee engagement platform, enabling companies to provide fringe benefits that employees can convert into gift cards within the app, while also giving them access to additional savings tools such as discount coupons and digital flyers. By integrating brand promotions seamlessly into this decisive stage of the shopping journey, the traditional Drive-to-Store model evolves into an instant Drive-to-Buy experience. Since the platform’s audience largely consists of gift card holders with pre-allocated spending budgets and a strong propensity to purchase, retailers benefit from an audience whose purchase intent is significantly higher than the market average.

For years, it hashelped millions of Italians find a solution to the daily dilemma: “What shall we cook tonight?” Now GialloZafferano, Italy’s leading food media brand, is taking it a step further and also answering the question: “Where shall we go to eat?”

This development has led to GialloZafferano Ristoranti, a digital platform (available on its dedicated website and via an app) designed to map, compare and consolidate reviews of Italian restaurants.

It is not just a guide, but a reference tool that brings together reviews from 15 industry sources, analysing them using over a hundred criteria.

The aim? To provide a transparent, objective and comparable assessment to find the right restaurant in your preferred area and at your desired price.

“GialloZafferano has always helped people make better choices in the kitchen. With GialloZafferano Ristoranti, we are extending this mission to the world of dining out. We have selected 15 sources written in different languages and compiled them into a single, transparent and accessible index. Not just another restaurant guide, but a useful tool to help you get your bearings. This is the sort of innovation we want to bring to people,” commented Andrea Santagata, CEO of Mondadori Digital.

GialloZafferano Ristoranti creates a unified system for analysing some of the most authoritative Italian and international sources in the culinary field, ranging from major historical guides to leading global rankings, as well as user-review portals.

The new GialloZafferano platformis based on a proprietary algorithm that analyses public reviews of around 10,000 restaurants, highlighting the top 5,000restaurants in Italy based on the quality of the reviews they have received.

Since each guide uses different rating systems –such as stars, forks, scores or rankings – the GialloZafferano algorithm converts all ratings into a common metric through three main steps:

The GZ Score is expressed on a scale from 6 to 10 with one decimal place and each position in the ranking is unique. 10 is the highest score displayed on the app and the website: where it appears, the ranking of restaurants is determined by an even more detailed underlying score.

The GialloZafferano Ristoranti Top 10 showcases the best of Italian cuisine:

At the top of the national rankings for GialloZafferano Restaurants is the Osteria Francescana (Modena), followed on the podium by Uliassi (Senigallia) and Piazza Duomo (Alba).

Geographically, the distribution of the top 100 across regions is led by Lombardy (19%), followed by Lazio (12%) and Piedmont (10%), then Tuscany, Campania and Veneto, all at 9%.

The 100 best Italian restaurants are spread across over 70 cities. While Rome and Milan lead the Top 100 list with 10 restaurants each, the most striking statistic is that 80% of Italy’s culinary excellence is found outside the two main cities.

The platform introduces two special awards to guide customers:

GialloZafferano is Italy’s leading food media brand. Online, one in two Italians cooks using GialloZafferano, which reaches over 21 million people every month (Comscore Social Incremental Reach, March 2026). With a fanbase of 72 million followers, it tops the global rankings for food brands on social media (source: internal analysis of Shareablee–Comscore data and social insights). Always on hand with easy recipes that anyone can make, it is available at any time of day across all channels: from the internet to social media, the app, smart devices, the magazine, books, and even local events.

Covering approximately 70 square metres and featuring a modern layout, the new Mondadori Bookstore has been designed to meet the needs of readers of all ages, with the aim of promoting culture and encouraging reading. Customers visiting the store at Via Gaetano Salvemini 62 will be welcomed by a team of passionate booksellers and a catalogue of 6,000 titles, ranging from literary classics to bestsellers, including fiction, non-fiction and general-interest books.

“Opening a bookshop is, above all, an act of love for the community, and with this new opening we want to give the neighbourhood a space for reflection, discovery and connection,” said Marco Amoruso, a Mondadori Store franchisee. “We firmly believe that bookshops are the lungs of a city: vibrant places where the stories on the shelves meet the people in the streets,” he added.

The bookshop features all the latest releases, alongside dedicated themed areas designed to cater to every reader’s interests, including We are Junior, , a space for younger readers featuring educational games and illustrated books; Just Comics, dedicated to manga and graphic novels; and My New Romance, the new concept area for fans of romance fiction, one of today’s most popular literary genres. The store’s offering is further enhanced by a selection of books in their original language, as well as a wide range of stationery, toys, gadgets and gift cards. The bookshop will also host a number of events and initiatives involving local schools and institutions.

The Mondadori Bookstore in Bari also caters to onlinereaders, where they can stay up to date via its Instagram and Facebook pages. In addition, through the digital services available on  Mondadoristore.it, they can check a book’s availability, place an order, collect it in store or have it delivered to their home. Among the services available is Zeercle, the platform that allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value assigned to the items, redeemable in Mondadori bookshops and onmondadoristore.it

Mondadori Stores Italy’s largest bookshop network, with more than 500 stores located in cities and towns across the country. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE Address: Via Gaetano Salvemini 62, 70125, Bari, BA Phone: 370.1414119 Monday–Saturday 9:00 a.m.–8:00 p.m. / Sunday 9:00 a.m.–1:00 p.m. E-mail: mondadoribarisalvemini@gmail.com IG – FB

Studenti presents the results of its survey on the 2026 State Finals: in the age of AI and deskilling, Generation Z continues to believe in education, but increasingly evaluates university and training in terms of transferable skills and return on investment.

This is what emerges from the survey conducted by Studenti, Mondadori Digital’s leading media brand in Italy in the digital education sector, with the support of the Sylla Research Institute. The survey involved the Studenti community and a sample of high school seniors (selected through a national online panel using the CAWI method) to analyse the expectations, concerns and outlook of Generation Z on the eve of the 2026 State Exam.

The findings reveal a profound cultural shift. Only 28.8% of students consider a university degree to be the most reliable path for building their professional future, while 60.3% believe that the value of university depends on the degree course chosen: some are still seen as a worthwhile investment, while others are perceived as offering limited value in the job market.

A minority are already looking at alternatives such as ITS programmes and vocational pathways (5.5%), immediate entry into the workforce (4.1%) or entrepreneurship (1.4%).

This does not reflect a lack of confidence in education. On the contrary, young people continue to recognise the value of learning, but expect it to deliver tangible results. In other words, a degree is no longer considered a value in itself, but rather a tool to be assessed on the basis of the return it can generate over time.

“The findings portray a generation that has internalised market logic long before actually encountering the market itself. This is not cynicism: it is an adaptive response to a context in which uncertainty is structural. The challenge for the education system is to provide not only technical skills, but also the ability to navigate change,” commented Alfonso Brunetti, Research Director at Sylla.

This is also confirmed by the voices of Studenti’s WhatsApp community: 8 out of 10 respondents say they are at least somewhat concerned about deskilling, namely the risk that automation and AI could make skills currently considered essential obsolete. Only 20% believe that technology will mainly create new opportunities for those who know how to make the best use of it.

Behind this concern lies a form of FOBO (Fear Of Becoming Obsolete): the fear that skills and educational pathways may lose value more quickly than in the past. For this reason, Generation Z is approaching education with growing pragmatism, favouring pathways that can guarantee continuous learning, adaptability and employability.

By contrast, 80% admit they do not feel fully prepared: 48% describe themselves as only partially autonomous, 26.7% believe school has not adequately prepared them, and 5.3% still prefer to delegate these responsibilities entirely.

When asked which skill school has failed to teach but will be most useful in life, responses converge on highly practical areas: financial education and money management (around 30% of responses), bureaucracy and practical life skills (22%), entering the workforce (18%), psychological skills and emotional management (15%), and personal guidance and orientation (10%).

To coincide with State Finals, Studenti is launching the new Studenti+ personal area to help young people organise their studies and revise in a simpler and more effective way, including in preparation for exams. Thanks to AI, users can upload notes and learning materials and transform them into interactive revision tools such as summaries, concept maps, flashcards, quizzes and Q&A content, bringing everything together in one place.

Studenti is Mondadori Digital’s leading media brand in Italy in the digital education category, with 3.1 million unique web and social users (Source: Comscore, April 2026). It is a reference point for younger generations both at school and beyond, thanks to a dynamic and constantly evolving editorial offering characterised by innovative language and content. this let Studenti reach 1.2 million followers on social media — including TikTok, YouTube, and WhatsApp — where students can access guides and tutorials to prepare for exams, receive support to navigate their educational and professional future, and find resources to make the most of their student experience in every respect, including personal wellbeing.

The Sylla Research Institute specialises in the design and delivery of market research studies. Its Scientific Director is Professor Furio Camillo.

The historic Mosca Bookshop in Patti (Messina) is celebrating 50 years of business and has joined the Mondadori Store network following a complete renovation.

New spaces, same values. For three generations, the bookshop has been a landmark for local readers and book lovers. It now welcomes customers into a more modern and inviting environment, designed to appeal to the widest possible audience.

The inauguration took place on Saturday 30 May, Sunday 31 and Monday 1 June, with special activities for customers, who also received an exclusive commemorative gift marking the anniversary. Visitors were welcomed by the bookshop team and a catalogue of around 7,000 titles, ranging from literary classics to bestsellers, including fiction, non-fiction, local publishing and educational titles.

“Together with Mondadori Store, we are taking a new step forward while remaining true to the path that Mosca Bookshop has followed for the past 50 years. We are delighted to have found a partner that meets our needs and enables us to strengthen our business while continuing our mission of promoting culture and preserving our long-standing connection with the local community and the Nebrodi area,”said Federico Mosca, a Mondadori Store franchisee who also manages another bookshop in Sant’Agata and an independent bookshop in Capo d’Orlando, all within a 45-kilometre radius.

Covering an area of 250 square metres, Mosca Bookshop features all the latest releases alongside dedicated themed areas developed by Mondadori Store to cater to every type of reader. These include We are Junior,  a space for younger readers featuring educational games and illustrated books; Just Comics, dedicated to manga and graphic novels; and My New Romance, the new concept area for fans of romance fiction, one of today’s most popular literary genres. The store also offers a wide selection of stationery, toys, gadgets and gift cards.

Mosca Bookshop alsoserves readers online, keeping customers updated through its Instagram and Facebook pages. Customers can also contact the bookshop through the digital services available on Mondadoristore.it  to check a book’s availability. In addition, the bookshop offers telephone ordering services. Available services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest bookshop network, with more than 500 stores located in cities and towns across the country. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE

Address: Corso Matteotti 1, 98066, Patti, Messina Opening hours: Monday–Saturday, 9:00 a.m.–1:00 p.m. / 4:00 p.m.–8:00 p.m.

Tel: 0941.22708

E-mail: libreriamoscapatti@gmail.com IG – FB

Covering 90 square metres and featuring a modern layout, the new Mondadori Bookstore in Pozzuoli has been designed to offer visitors an immersive, high-quality experience. Readers will be welcomed by the store’s passionate booksellers and a selection of more than 12,000 titles, ranging from great classics to bestsellers across fiction, non-fiction, general interest and international publications.

“Our bookshop aims to be more than simply a place where customers can buy books and receive recommendations.We want it to become a cultural reference point for the local community: an open and welcoming space that encourages connection, sharing and the pleasure of reading.” said Antonio Verderame, a Mondadori Store affiliate who has been working in the book sector for more than seven years and now manages 14 bookshops across Italy. Our goal is to offer something for everyone, from regular readers to those who step inside simply out of curiosity,” he added.

Pozzuoli’s Mondadori Bookstore stocks all the latest releases and features dedicated themed areas designed to cater to every reader’s tastes, including We are Junior , a space for younger readers offering educational games and illustrated books to spark their imagination; Just Comics, dedicated to the world of manga and graphic novels; and My New Romance, a new concept for readers who love romance, one of the most popular literary genres of the moment. The store also offers a wide selection of stationery, toys, gadgets and gift cards. The bookshop will also host a variety of initiatives, including book clubs, literary events, discussions on literature, themed evenings and creative workshops for children.

The Mondadori Bookstore in Pozzuoli also serves readers online: customers can stay up to date through its Instagram and Facebook pages. Customers can also use the digital services available on Mondadoristore.it to check availability, place orders, collect in store or arrange home delivery.

Among the services available is Zeercle, the platform that enables customers to sell books, as well as CDs, vinyl records, physical video games, DVDs and Blu-ray discs, in exchange for a gift card corresponding to the assessed value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Corso della Repubblica 97, 80078, Pozzuoli, NA Opening hours: Monday to Sunday, 9:00am–1:00pm and 4:30pm–8:30pm

Tel: 081.3651747 E-mail: mondadoribookstorepozzuoli@gmail.com IG FB

Mondadori Digital’s development plan is built around three key growth drivers: a targeted M&A strategy, the native integration of Artificial Intelligence, and a strong focus on international expansion. These are the three growth drivers at the heart of Mondadori Digital’s development plan, the newly established Mondadori Group company dedicated to technological innovation, MarTech and AI. 

The new digital company enters the market with 2025 pro forma revenues of more than €100 million and EBITDA exceeding €20 million, backed by the success of a unique cross-media ecosystem with a fanbase of over 137 million followers across Italy and international markets, and 33 million monthly unique users. 

The company has built a distinctive identity that positions it as the publisher of Italy’s leading excellence brands, thanks to its leadership across some of the most representative and high-value Made in Italy verticals: food, design, wellness and lifestyle. This leadership is supported by market-leading editorial brands, highly engaged communities and advanced digital monetisation capabilities.

“Mondadori Digital is tangible proof of the Mondadori Group’s ability to grow by creating new businesses of value, as we have successfully done in other sectors, including Education,” said Antonio Porro, Chief Executive Officer of the Mondadori Group. “We began investing in digital several years ago, guided by the long-term vision of our Chair and shareholder, Marina Berlusconi. We have pursued that strategy with determination, transforming Mondadori Digital into an independent business and a market leader. Today, the company represents not only a strong business in its own right, but also a hub for experimentation and innovation, enabling us to test cutting-edge solutions in real-world settings before extending them across the wider organisation,” continued Porro. “Looking to the future, our objective is to further accelerate its development.” he concluded.

The company’s growth journey, competitive positioning and strategic vision were presented by Andrea Santagata, Chief Executive Officer of Mondadori Digital, together with Stefano Argiolas, Chief AI Officer of the Mondadori Group, and Ferdinando Napoli, Chief Executive Officer of Edilportale. The event concluded with remarks from Antonio Porro, Chief Executive Officer of the Mondadori Group. 

A UNIQUE MODEL IN ITALY’S PUBLISHING LANDSCAPE In an environment increasingly shaped by the evolution of distribution models and content production methods, Mondadori Digital is positioned as one of Europe’s leading digital and social publishing players, and one of the best-structured operators to capitalise on the sector’s ongoing transformation.

“The publishing industry is undergoing profound transformation: formats are evolving, communication channels are multiplying, audience relationships are shifting, and the very role of content is being redefined. Mondadori Digital was created precisely to interpret this evolution through an approach that combines editorial expertise, technological innovation and a strong focus on people,” said Andrea Santagata, Chief Executive Officer of Mondadori Digital. “Our goal is to establish the company as a key reference point within the Italian and international digital ecosystem, enhancing its editorial and cultural heritage through technological innovation, AI and new forms of communication.” From this perspective, we position ourselves as the leading consolidator of Italy’s digital market, leveraging a new, scalable and distinctive business model built around vertical communities and MarTech capabilities,” added Santagata. Supporting this vision are both our strong acquisition track record over the past five years and our belonging to the Mondadori Group, which provides us with strategic credibility and significant investment capacity.” Santagata concluded.

Mondadori Digital’s activities are based on the multi-platform production and distribution of proprietary content capable of engaging high-value audiences, generating monetisation opportunities through premium video advertising, branded content, influencer and creator marketing, as well as an advanced suite of full-funnel MarTech services.

The value creation model combines human capital, editorial teams, creators and communities, with AI-enabled processes; leading editorial brands with scalable technological infrastructures for data optimisation and advertising campaign management; and the selective expansion of the model into key markets. It also operates as a native hub for the management and enhancement of top digital talent, with the ability to identify, integrate and accelerate high-potential, complementary businesses.

ARTIFICIAL INTELLIGENCE AS A STRATEGIC DRIVER Mondadori Digital’s approach to AI is based on two key pillars: 

Artificial intelligence is therefore integrated into editorial workflows, distribution processes and monetisation activities. This approach has enabled Mondadori Digital to develop a range of innovations, including AI chatbots for marketing and performance, AI tools supporting editorial activities, and an AI-powered search engine for Archiproducts.

FIVE YEARS OF GROWTH AND FUTURE OUTLOOK Building on five years of continuous innovation and value creation, Mondadori Digital aims to expand its portfolio through targeted acquisitions of talent, expertise and innovative businesses, in line with the Mondadori Group’s development strategy aimed at strengthening its digital presence.

A recent example is the acquisition of a majority stake in Edilportale.com, Italy’s leading digital platform for architecture and construction. Among the company’s key assets is Archiproducts, a leading European ecosystem in design and interior architecture. The acquisition represents a strategic milestone in strengthening Mondadori Digital’s position in the design vertical, accelerating its international growth path and expanding its product and service offering, while enhancing industrial, editorial and commercial synergies across the entire value chain. At the same time, Mondadori Digital will continue to invest in MarTech and AdTech activities, leveraging proprietary technologies, AI-driven solutions and conversational and performance marketing tools, with the aim of developing new models of engagement, lead generation and digital monetisation. Notably, one of the most recent steps to strengthen the MarTech offering has been the merger of Hej! into the digital company AdKaora. This operation has strategically transformed the two entities into a single operating company and market leader, supported by a highly specialised technological hub for full-funnel digital solutions: from brand awareness to lead generation through to final conversion. 

INTERNATIONAL EXPANSION Mondadori Digital is closely focused on international markets, which today account for 15–20% of its total revenues. The company’s international expansion began with its presence in Spain through AdKaora Iberia, which generates 25% of the digital company’s total turnover, demonstrating the scalability of its business model across markets.

A further step in its overseas development was the establishment, last March, of GialloZafferano USA Inc.

Completing the picture is Archiproducts, a global benchmark in the development of content, services and platforms for professionals and companies in the architecture, design and construction sectors. 

● Brand partners included: GranCereale Protein+ and Zambon Monurelle Ferro Naturale as title sponsors, alongside Vichy and Powerade with on-site and social activations

● Next stop: Milan in September for the fifth edition of MypersonalTrainer Days

A record-breaking edition of RiminiWellness 2026 for MypersonalTrainer, Mondadori Digital’s leading health, fitness and wellness media brand, which also celebrated its twentieth anniversary, a significant landmark in the brand’s history.

From 28 to 31 May, MypersonalTrainer once again took the spotlight for the fifth consecutive year at the international event dedicated to the entire wellness ecosystem. The MypersonalTrainer & Cross Cardio Stage became, for four days, a high-energy space devoted to movement, community and the latest fitness trends, hosting more than 50 hours of non-stop workouts for an increasingly engaged audience.

The live success was matched by outstanding results across the brand’s social channels, generating 20 million total impressions and confirming the strength of a community that continues to grow in size, engagement and reach.

“The results achieved this year, as we celebrated both the twentieth anniversary of MypersonalTrainer and the twentieth edition of RiminiWellness, have been truly extraordinary and reflect the incredible bond we have built with our loyal community over the years. “The event was completely sold out, with more than 5,000 participants who quite literally turned RiminiWellness fluorescent yellow as they worked out with us on stage. We also achieved excellent advertising results, thanks to the support of four outstanding brand partners representing key areas of our identity: food, health, beauty and sports drinks. Once again, MypersonalTrainer has confirmed its role as a strategic partner of RiminiWellness”, concluded Daniela Cerrato, CMO of Mondadori Digital.

A sold-out stage and a community that turned RiminiWellness fluorescent yellow

The public response was exceptional once again this year. More than 5,000 participants took part in MypersonalTrainer’s live activities, training on stage and helping create a vibrant wave of fluorescent yellow throughout the event.

Visitors were engaged throughout the four-day programme, which featured a continuous schedule of workouts designed to appeal to a wide range of audiences, from functional training enthusiasts to those seeking more mindful and fluid disciplines. Alongside the Cross Cardio formats, participants were able to experience emerging fitness trends such as Mobility Experience, Pilates Ignite and Fluid Motion, as well as the major new addition for 2026: Tamboo, an explosive mix of energy, movement, percussion and music delivering a high-adrenaline workout experience.

Among the most popular faces from the MypersonalTrainer community appearing on stage were: Nicolò Famiglietti and Silvia Fascians from the MYPT Crew and the Power Talent Agency roster, Giorgio Pallikunnel, Monia Di Cocco and Roberta Vanzella, together with Jairo Junior and the Cross Cardio trainers.

MypersonalTrainer also delivered a series of on-site activations and social storytelling initiatives in collaboration with Integrated Media Solutions, Mediamond’s division dedicated to special projects. The initiative generated highly positive advertising results.

GranCereale Protein+ and Zambon Monurelle Ferro Naturale served as title sponsors of the MypersonalTrainer stage. Their dedicated stands, positioned alongside the stage, welcomed visitors with brand activations and product sampling opportunities.

Vichy: Together with Beauty Editor Vera Grassia, MypersonalTrainer shared Vichy’s RiminiWellness experience across its social channels and hosted an expert talk, “Wellbeing In & Out: The Science of Collagen”, at the Vichy stand.

Powerade Hydro Active: at the Powerade Hydro Active Pilates Stage, Silvia Fascians, part of both Power Talent and the MYPT Crew, led a Pilates class. Through dedicated social coverage, she also showcased the experiential activities organised by the brand at RiminiWellness to support the launch of the new Powerade Hydro Active functional beverage: transparent, enriched with B vitamins and sugar-free.

MypersonalTrainer’s presence, as media partner of RiminiWellness for the fifth consecutive year, was a perfect fit for the twentieth edition of the event, in a particularly symbolic year that also marks the twentieth anniversary of MypersonalTrainer itself.

Founded as a digital project dedicated to health and wellbeing, the media brand has spent two decades building a strong relationship with millions of people, evolving into a multi-channel platform that combines editorial authority with social media, video content, live events and community experiences. As a result, RiminiWellness’s 2026 edition not only represents celebration of a double anniversary, but also a new achievement in MypersonalTrainer’s journey: confirming its leadership, built on the strength of its community, the quality of its content and its ability to turn wellbeing into a shared experience.

At RiminiWellness, MypersonalTrainer announced the fifth edition of MypersonalTrainer Days, scheduled for 19–20 September at Arco della Pace in Milan: a weekend packed with free fitness, health and wellness activities, featuring interactive experiences, experiential corners and appearances by leading sports personalities, special guests and fitfluencers.

MypersonalTrainer is Mondadori Digital’s leading media brand in the fields of health, wellbeing and healthy, sport-oriented nutrition, reaching 10 million people each month across web and social channels (Source: Comscore) and counting more than 6.6 million social media followers (Source: Comscore Shareablee and social insights). For the past five years, the brand has maintained a strong live presence through annual events including RiminiWellness and the MypersonalTrainer Days event at Milan’s Arco della Pace.

Cross Cardio® is a functional training system founded in 2015 by physiotherapist and group fitness trainer Jairo Junior. MypersonalTrainer has collaborated with the programme for many years across a range of initiatives and events, both live and digital.

From Friday 5 to Sunday 7 June, children, families, teachers and education professionals will be able to take part free of charge in a wide range of events, talks, workshops, concerts and stand-up comedy at Edufest, the Education Festival.

The event, one of the leading education festivals in Italy, takes place in the park and inside Villa Ghirlanda in Cinisello Balsamo, in the province of Milan. The event, conceived and organised by Progetto A and Orsa, and curated by Roberto Prencipe and Alessandro Quattrino, is fully backed by the Municipality of Cinisello Balsamo, which is proud to confirm its position for the third consecutive year as a national reference point for educational culture and a vibrant space for community engagement.

Eros Giampiero Ferri, President of Progetto A and Orsa, explains: “Schools, families and society are now called upon to redefine the boundaries between rules and freedom, between what is normative and what is divergent. In this encounter between generations and different perspectives, boundaries are no longer fixed lines, but living spaces for dialogue. Edufest 2026 will feature some of the most influential voices in contemporary culture, opening new pathways of thought on how we grow, teach and live together.”

The guiding theme of the 2026 edition is ‘Boundaries’, understood not as fixed lines but as living spaces for exchange, redefining the limits between rules and freedom, between norms and divergence.

Within this framework of transformation comes the partnership with Rizzoli Education, as a supporting sponsor of the event. The education publishing house of the Mondadori Group has chosen Edufest as a national platform to expand the reach of PariPasso, its research project on teaching and learning practices focused on inclusive education. PariPasso was created to respond in a concrete and systemic way to the challenges of inclusion in increasingly diverse classrooms. Validated by a scientific committee of experts, including psychologist Giorgia Ortu La Barbera, Prof. Roberto Trinchero of the University of Turin, Fondazione Bullone, Centro Leonardo and Fondazione Mondo Digitale ETS – PariPasso guides the publishing house’s educational works for primary and lower secondary schools. The project is based on a true Manifesto which states that there is no such thing as a separate “inclusive” teaching approach distinct from “traditional” teaching, and promotes the use of technology and personalised approaches to ensure educational success for every student.

Alongside innovations introduced in textbooks, this year the publisher’s free educational offering has actively supported teachers and families through an ecosystem of live streaming events and in-depth articles. The programme has addressed some of today’s most pressing educational challenges, from tackling bullying and gender stereotypes to managing ADHD and autism, as well as assessment, career guidance and the responsible integration of AI and new technologies.

Within the Edufest framework, PariPasso further expands its reach, offering schools new inspiration and practical tools to address the challenge of inclusion.

Edufest 2026 programme

Workshops and teacher training

Alongside the main panels, afternoon “Breakout Sessions” will offer workshops in the park, seminars and participatory meetings. The entire Edufest programme is accredited on the S.O.F.I.A. platform of the Italian Ministry of Education and Merit for teacher training hours, aligning with the educational commitment that Rizzoli Education also promotes through its channels and the HUB Scuola platform.

Against the backdrop of talks, Villa Ghirlanda will become a large open-air laboratory: more than 100 free activities and performances (painting, science experiments, virtual reality, sports and role-playing games) curated by 70 partners and third-sector organisations will animate the weekend for children and families.

The event is endorsed by: Regione Lombardia, Metropolitan City of Milan, the municipalities of Cinisello Balsamo, Bresso, Cusano Milanino, Cormano, Monza, Brugherio, Cologno Monzese, Sesto San Giovanni and Paderno Dugnano, Fondazione Cariplo, UNICEF, IPIS Insieme per il Sociale and ANCI Lombardia. Media partners include: Rai for sustainability, Repubblica Mondo solidale, Il Giorno, Metropolis, NordMilano24, Dire Fare Insegnare and ZeroSeiUp.

Information and contacts:

With a surface area of approximately 80 square metres and a catalogue of over 7,000 titles, the new Mondadori Bookstore is set to become a key destination for readers and entertainment enthusiasts. The store, which will be inaugurated in the presence of the public and local authorities, spans everything from literary classics to bestsellers in both fiction and non-fiction, Italian and international, offering an innovative and engaging shopping experience.

“In an era dominated by digital commerce, the opening of this bookshop represents a strong signal for the Grottaferrata community: not just a retail space, but a cultural salon designed to slow down the pace of everyday life,” say Luca Russillo and Federica Poggi, Mondadori Store franchise partners who have worked in the book sector for over 30 years and currently manage four other bookshops: Mondadori Bookstore in Rome on Via Tuscolana, at the Le Terrazze Shopping Centre on Via di Casal Palocco and the Tor Vergata Shopping Centre on Viale Luigi Schiavonetti, and the summer temporary store in Marina di Camerota (SA). “Grottaferrata is a city that loves culture and deserves a space for gathering, where books act as a bridge between people,” Russillo and Poggi concluded.

The Mondadori Store bookshop in Grottaferrata will feature all the latest releases, with dedicated thematic areas designed to meet the tastes of all readers, including We are Junior, a space for younger readers featuring educational games and illustrated books designed to spark imagination through engaging stories; Just Comics, dedicated to the manga and comics phenomenon; and My New Romance, a concept aimed at fans of romance fiction, one of today’s most popular literary genres. The store will also offer a wide range of stationery, toys, gadgets, gift cards and gift boxes. The bookshop will also host a range of events and initiatives, including book presentations, book signings and collaborations with local cultural organisations.

The Mondadori Bookstore in Grottaferrata will also cater to readers online. Customers will be able to stay updated via its Instagram and Facebook pages. They will also be able to access digital services through Mondadoristore.it to check book availability, place orders, collect in-store or have products delivered to their home. Services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-rays in exchange for a gift card equivalent to the value of the items, redeemable in bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Viale Primo Maggio 9/A, 00046, Grottaferrata, RM Opening hours: Monday–Sunday 9.00 am–8.00 pm

Tel. 06.56556073 / 335.7918777 (available for reservations via WhatsApp) E-mail: info@mondadorigrottaferrata.it IG – FB

From screenwriting to acting, directing, editing and production, the programme offers participants the opportunity to discover the mechanisms behind the world of filmmaking and explore how stories and characters capable of captivating millions of viewers around the world come to life, also thanks to the involvement of well-known industry figures.

The training programme created by TV Sorrisi e Canzoni and Mondadori Academy for the world of cinema is structured around five on-demand courses, consisting of video lessons that can be accessed at any time. Its aim is to provide practical tools for exploring the many dimensions of cinematic language.

Through a practical and accessible approach, the programme offers concrete examples and tools to reveal the backstage of an industry that is both widely loved and still largely unfamiliar to the general public.

This unique educational offering is divided into five courses, each lasting between 90 and 120 minutes:

This project has been made possible through collaboration with five established professionals from the film industry, who bring their extensive experience to the development of the course content.

Doriana Leondeff, who has just won the David di Donatello Award for Best Adapted Screenplay (2006) for the film Le assaggiatrici, is a screenwriter who, over the course of nearly forty years, has crafted stories that feel natural and deeply rooted in real life. She has written for both cinema and television, won numerous awards, mentored emerging writers and has been a member of the David di Donatello jury since 2001. Among the many directors and creatives she has collaborated with are: Silvio Soldini, Carlo Mazzacurati, Cristina Comencini, Francesca Archibugi and Michele Placido.

Doriana Leondeff will take participants behind the scenes of her creative process, exploring not only three-act structures, but also how characters are “heard” before they are even given a voice. Using a practical and creative approach, the course guides participants through the tools, techniques and processes that transform an intuition into a cinematic story. She will also discuss what happens when an idea collides with the needs of direction or the constraints of editing, and how to preserve the soul of a story within an industry that is, in every respect, a business.

Ivana Lotito is a renowned Italian actress who rose to prominence in 2009 with the box-office comedy Cado dalle nubi by Gennaro Nunziante, alongside Checco Zalone. At the same time, she built a strong television career, appearing in numerous drama series and consolidating her versatility as a performer. One of the defining roles of her career has been her portrayal of Azzurra Avitabile in Gomorra – The Series, beginning in 2016.

In the course, Ivana Lotito offers an in-depth overview of the craft of screen acting, analysing the artistic and technical skills required to build a credible performance.

Valerio Vestoso is an acclaimed film director who first entered the world of short films with Tacco 12, a mockumentary centred on the obsession with group dancing. In 2016, he won the Solinas Prize for the screenplay of the series Flash and went on to direct numerous branded content projects and television commercials. His works include the short Ratzinger vuole tornare, the documentary Essere Gigione, the short film Le Buone Maniere and the series Vita da Carlo. He is also the author of the television programme Una pezza di Lundini.

Drawing on his recognised experience in the field, Vestoso offers a structured overview of the creative and production process behind the making of a film.

Giogiò Franchini is a well-known film editor and was the person who introduced digital post-production to Campania: Racconti di Vittoria was the first film edited in Naples using the Avid Film Composer system. Over the years, he has collaborated with directors including Paolo Sorrentino, Jonathan Demme, Antonio Capuano, Andrea Molaioli, Sergio Rubini, Giovanni Veronesi, Valeria Golino and Riccardo Milani. Alongside his professional career, Franchini has long been dedicated to teaching and has delivered lessons, workshops and seminars at institutions including the Holden School in Turin, the Centro Sperimentale di Cinematografia, the University of Naples Federico II and Sapienza University of Rome.

Giogiò Franchini represents that crucial moment when cinema, from a collection of scattered fragments, finally becomes a complete work. Combining theoretical reflection with practical experience, the course explores editing as a decisive stage in cinematic storytelling. From the human dimension of the editor’s work to the practical dynamics of the editing room, it examines the fundamental role of editing in shaping audiovisual narratives.

Marco Belardi is one of the most highly regarded film producers in Italy. He founded Lotus Production, the company through which he achieved major success and established the partnership that made him widely known: his collaboration with director Paolo Genovese. Their most successful film, Perfetti Sconosciuti (2016), achieved record-breaking box-office results, grossing more than €16 million and becoming the most remade Italian film in the history of world cinema. Over the years, Belardi has also worked with directors such as Paolo Virzì and Gabriele Muccino, collecting David di Donatello Awards, Nastri d’Argento, Golden Globes and Ciak d’Oro awards. Today, he leads Greenboo Production, his new production company, with several film and television projects currently in development.

In the course, Marco Belardi examines the producer’s role as a creative engine. From the initial concept through to distribution, the programme explores the production, creative and economic dynamics of the audiovisual industry, while also providing practical tools for navigating the sector.

The courses are available at www.mondadoriacademy.it.

The cinema-related courses, together with upcoming music-focused courses soon to be launched on Mondadori Academy, will also feature as part of Il Festival dello Spettacolo, the event powered by TV Sorrisi e Canzoni, which will return for its second edition on 6, 7 and 8 November 2026 at Superstudio Più in Via Tortona, Milan. Within the new SORRISI LAB area, visitors will be able to take part in masterclasses and workshops led by leading figures from the film and music industries. These sessions will provide an introductory overview of the themes explored in the online courses, creating a direct bridge between live experience and digital learning.

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

Mondadori Academy is the Mondadori Group’s online learning platform which, through the contribution of the Group’s brands, offers innovative, accessible and high-quality training programmes across a wide range of fields, from artificial intelligence and design to manga and entertainment.

With this opening, managed under a franchise model, the already extensive network of Mondadori Store locations in Liguria continues to expand, in line with the brand’s strategy of promoting reading and cultural access through local socio-cultural hubs.

The bookshop, which will be inaugurated tomorrow at 5.30 pm, will serve the whole community as a meeting point, hosting cultural events for adults, young people and children, as well as initiatives developed in collaboration with the local municipal administration.

“We want to create a space with a rich offer that also serves as a place for community gathering, organising numerous cultural events designed for all age groups,” says Stefano Adami, Mondadori Store franchise partner and operator of eight other stores, four of which are in Liguria.

The new Mondadori Bookstore spans 100 square metres and offers a catalogue of more than 11,000 titles, from classics to bestsellers, across fiction, non-fiction and international publishing. Special attention is given to younger readers through the We Are Junior format, which includes educational games and illustrated books designed to spark imagination through engaging stories; the Just Comics section,dedicated to manga and comics phenomenon; and My New Romance, a concept aimed at readers of romance fiction, one of today’s most popular genres. The store also features dedicated areas for stationery, toys, gadgets, gift cards and gift boxes.

The Mondadori Bookstore in Finale Ligure also caters to online readers. Customers can stay updated via  its Instagram and Facebook pages. They can also access digital services through Mondadoristore.it to check book availability, place orders, collect in-store or receive home delivery. Services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-rays in exchange for a gift card equivalent to the assessed value of the items, redeemable in bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Via Garibaldi 63, 17024, Finale Ligure, SV Opening hours: Monday–Saturday 9.00 am–1.00 pm / 3.00 pm–7.30 pm; Sunday 10.00 am–1.00 pm / 3.00 pm–7.30 pm

Tel. 019.2040963 E-mail: mondadoripietraligure@gmail.com

IG – FB

Covering 160 square metres and featuring a modern layout, the new Mondadori Bookstore in Caserta has been designed to offer visitors an immersive, high-quality experience. Readers will be welcomed by a team of passionate booksellers and a catalogue  of more than 8,000 titles, ranging from great classics to bestsellers, across fiction, non-fiction and international publishing.

“The opening of a new bookstore represents a valuable opportunity for the cultural growth of the local community, and our aim is precisely to create a place where people can come together, exchange ideas and connect,” says Giuseppe Munno, Mondadori Store franchise partner. “Reading can, and should, increasingly become a shared experience, while the bookshop itself can evolve into a space for creating culture and new ideas,” Munno adds.

Caserta’s Mondadori Bookstore will feature all the latest releases, with dedicated themed areas designed to cater to every kind of reader. These include We are Junior,  a space for younger readers with educational games and illustrated books to spark their imagination through engaging stories; Just Comics, the section devoted to manga and graphic novels; and My New Romance, the new concept aimed at readers who love the romance genre, one of today’s most popular literary trends. The store will also offer a wide selection of stationery, toys, gadgets and gift cards. The bookshop will also host a variety of events and initiatives, including literary talks, exhibitions, music events, theatre and acting workshops, and educational activities.

The new store will also serve readers online. Customers will be able to keep up to date through its Instagram and Facebook pages, while the digital services available on Mondadoristore.it will allow them to check book availability, place orders, collect purchases in store or have them delivered to their homes. Services will also include Zeercle, which enables customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-rays in exchange for a gift card corresponding to the assessed value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest network of bookshops, with more than 500 outlets across the country, from major cities to smaller towns. A nationwide cultural presence, the network operates under the Mondadori Bookstore brand through both directly managed and franchised stores, alongside company-owned bookshops including Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store is also active online through its e-commerce website Mondadoristore.it and its book club offering.

MONDADORI BOOKSTORE

Address: Via Vincenzo Crispo 7, 81100 Caserta Opening hours: Monday–Saturday 9.00 am–2.00 pm / 4.00 pm–9.00 pm; Sunday 10.00 am–2.00 pm / 5.00 pm–9.00 pm

Telephone: 346.0965742 E-mail: mondadori.caserta@gmail.com IG FB

The way younger generations view the world of work, build their professional identity and imagine the relationship between life, personal growth and organisations is changing. This is the picture that emerged from “The Dimensions of the New Talent Equation”, the new study developed by Webboh Lab, Italy’s first permanent observatory on Generation Z, created by Webboh together with the Sylla research institute under the scientific direction of Professor Furio Camillo. The research was presented at the Fuori Festival of the Trento Festival of Economics during the panel discussion “The End of the Beginning of Work”, dedicated to the changing nature of work among younger generations.

Based on research conducted by the Webboh Lab Observatory on a sample of more than 3,000 Italians aged between 14 and 30, the study explored the expectations, language and cultural models that are reshaping attitudes towards work in the era of artificial intelligence and identity-driven professions.

According to the research, talent is no longer perceived simply as technical expertise, but rather as a balance between four fundamental dimensions: meaning, or the search for purpose; balance, understood as work-life balance; growth, in terms of personal development; and trust, encompassing reliability and coherence.

“Gen Z is not rejecting work. It is changing the rules of work,” explained Furio Camillo, lecturer at the University of Bologna and Scientific Director of Webboh Lab. “Today, work must have meaning, balance, growth and trust. Talent is no longer just competence: it is expectation.”

The research shows how young people’s relationship with work is shifting from a purely professional logic to one that is increasingly identity-driven and relational.

Meaning: work must have purpose

An increasing number of young people say they want to identify with what they do. Even when offered good financial conditions, many are willing to leave a company if they do not perceive alignment between themselves and their work.

Balance: work-life balance

Younger generations are not looking for less work, but for work that is sustainable. Sacrifice is no longer seen as a value in itself unless it sits within a broader life balance.

Growth: personal development

Growth is no longer tied solely to career progression. Young people show strong mobility and are ready to move quickly between experiences if they feel their personal development is not advancing.

Trust: reliability and coherence

Retention within organisations increasingly depends on perceived trust. When there is a gap between what a company promises and what it actually delivers, the relationship tends to break down quickly.

As Furio Camillo, lecturer at the University of Bologna and Scientific Director of Webboh Lab, puts it: “The difference today is not between those who want to work and those who do not. The difference lies in the different ways of giving meaning to work.”

The research identified six psychographic clusters representing the different ways young Italians experience and interpret the new dimensions of talent and the relationship between individuals and organisations:

According to the research, the challenges many companies face today in recruitment and retention are not driven solely by a skills gap, but by a deeper transformation in the relationship between people, identity and organisations.

Work is increasingly less understood as a simple role, and more as a space for personal development and self-construction.

In this context, even conflict is changing in nature: it is no longer purely organisational, but cultural and interpretative.

The study was presented by Professor Furio Camillo, lecturer at the University of Bologna and Scientific Director of Webboh Lab, during the Fuori Festival panel The End of the Beginning of Work: Access, Artificial Intelligence and Quality of Life in Younger Generations. The discussion featured, alongside Camillo, Giulio Pasqui, co-founder of Webboh; Stefano Visconti, CEO of Incrementoo; Sabrina Dallagiovanna, Sales Manager at Molino Dallagiovanna, one of Italy’s oldest mills; and creator Nikola Greku.

During the event, Webboh Lab also presented the Creator Value Map, a framework designed to analyse digital creators not by fame or follower count, but by the meanings and values they activate among young audiences.

Each survey participant evaluated five creators using around twenty keywords, based on dimensions such as authenticity, usefulness, expressiveness, reflection, engagement and reliability.

To interpret these differences, the research built a model based on two key dimensions:

By combining these dimensions, the research outlines a genuine “cultural map” of working styles, allowing both young people and creators to be read as symbolic models of contemporary work. These models anticipate new forms of relationship between identity, recognition, public exposure and profession.

In this scenario, there is no longer a single way of working: different cultural maps are emerging, evolving with age and with the ways young people give meaning to work.

The creators featured in the study include: Khaby Lame, Elisa Maino, Luca Campolunghi, Awed, Benedetta Rossi, Nikola Greku, Luis Sal, Camihawke, Giulia De Lellis and Alfa.

For more information, please visit:https://webboh-lab.it/

Webboh Lab, born from the collaboration between Webboh and the research institute Sylla under the scientific supervision of Professor Furio Camillo, is the first Permanent Observatory on Generation Z in Italy. Its goal is to provide an authentic, data-driven picture of Gen Z, giving young people a voice through surveys and research that turn their opinions into actionable insights for companies, institutions, and the media.

Sylla is a research institute specialising in market surveys, economic analysis, marketing studies, and business development. It collaborates with national and international research centres, public institutions, communication agencies, and leading Italian universities including Bologna, Genoa, Trento, Turin, Politecnico di Milano, Università Cattolica di Milano, and Bicocca di Milano. Sylla is a member of ESOMAR and operates in full compliance with international professional ethics codes.

Webboh is a leading media brand for NewGen audiences. Founded in 2019, it has been part of the Mondadori Group since 2023. It records a monthly web and social reach of over 5 million users (source: Comscore social incremental reach, March 2026) and a community of 6 million followers across TikTok, Instagram, YouTube and WhatsApp. It consistently ranks among the top ten most influential Italian media outlets on social platforms and is the leading brand for Generation Z in terms of engagement and video views (source: Prima Comunicazione Top Italian Media ranking).

The Mondadori Duomo bookstore – a go-to destination for fans of comics and the manga universe thanks to its Just Comics section – will be decked out for two weeks in the colours and imagery of ONE PIECE: the bookshop’s windows and spaces will be completely transformed with displays, iconic visuals and the characters of the saga, led by Monkey D. Luffy, turning the shop into an immersive experience designed for fans, the curious and newcomers alike.

The Pop-up Store will offer a wide selection of official ONE PIECE merchandise, ranging from iconic figures and collectables by Bandai, Banpresto and Funko Pop, to a special range of exclusive merchandise from Toei Animation, available only at the ONE PIECE Pop-up Store Duomo. Fans can look forward to some of the most eagerly awaited exclusives, including special collectable figures dedicated to Luffy, Marshall D. Teach and the Egghead saga, as well as unique capsule collections inspired by Elbaph, featuring accessories, clothing and lifestyle items.

The occasion will feature special activities and events for the community: from a photo opportunity with a personalised instant photo on Sunday 31, to the One Piece treasure hunt in the main Mondadori Store bookshops in Milan on Saturday 6 June.

The event will offer anime fans an immersive experience, plus the chance to receive a free exclusive T-shirt. The shops taking part in this latest initiative are: Mondadori Duomo, the Mondadori Bookstores at 48 Corso Buenos Aires, 41 Via Marghera and 78/80 Corso di Porta Romana.

Further details will be announced directly on Mondadori Duomo’s social media channels and on the website https://www.mondadoristore.it/evento/one-piece-pop-up-store-non-fartelo-raccontare-salpa-con-noi/22886

With over a thousand episodes and a steadily growing global fanbase, ONE PIECE remains one of the most influential animation brands in contemporary pop culture, captivating both long-standing fans of the series and new generations alike.

Mondadori Store is the largest bookshop network in Italy, with more than 500 stores in cities and smaller towns. Cultural centres throughout the country operating under the Mondadori Bookstore brand, both directly managed and franchises, alongside the bookshops owned by Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano. Mondadori Store can be found online at its e-commerce site, Mondadoristore.it, and through its book club.

About One Piece

One Piece is an anime series based on the manga of the same name, created by Eiichiro Oda in 1997. Since its debut, the One Piece manga has become a global phenomenon, with over 600 million copies sold worldwide. Produced by Toei Animation since 1999, the anime series has now aired over 1,160 episodes.

About Toei Animation Europe

Headquartered in Tokyo, with sales offices in Los Angeles, Hong Kong and Paris, Toei Animation is one of the world’s most prolific animation studios. Its activities include the development and production of animation, as well as global marketing and licensing programmes. Founded in 2004, Toei Animation Europe is responsible for the distribution and exploitation of Toei Animation series in Europe, Africa and the Middle East. Its most famous series include: CAPTAIN HARLOCK, DRAGON BALL, SAINT SEIYA, PRETTY GUARDIAN SAILOR MOON, DIGIMON and ONE PIECE.

The historic Mosca Bookshop in Patti (Messina) is celebrating 50 years of business and has joined the Mondadori Store network following a complete renovation.

New spaces, same values. For three generations, the bookshop has been a landmark for local readers and book lovers. It now welcomes customers into a more modern and inviting environment, designed to appeal to the widest possible audience.

The inauguration took place on Saturday 30 May, Sunday 31 and Monday 1 June, with special activities for customers, who also received an exclusive commemorative gift marking the anniversary. Visitors were welcomed by the bookshop team and a catalogue of around 7,000 titles, ranging from literary classics to bestsellers, including fiction, non-fiction, local publishing and educational titles.

“Together with Mondadori Store, we are taking a new step forward while remaining true to the path that Mosca Bookshop has followed for the past 50 years. We are delighted to have found a partner that meets our needs and enables us to strengthen our business while continuing our mission of promoting culture and preserving our long-standing connection with the local community and the Nebrodi area,”said Federico Mosca, a Mondadori Store franchisee who also manages another bookshop in Sant’Agata and an independent bookshop in Capo d’Orlando, all within a 45-kilometre radius.

Covering an area of 250 square metres, Mosca Bookshop features all the latest releases alongside dedicated themed areas developed by Mondadori Store to cater to every type of reader. These include We are Junior,  a space for younger readers featuring educational games and illustrated books; Just Comics, dedicated to manga and graphic novels; and My New Romance, the new concept area for fans of romance fiction, one of today’s most popular literary genres. The store also offers a wide selection of stationery, toys, gadgets and gift cards.

Mosca Bookshop alsoserves readers online, keeping customers updated through its Instagram and Facebook pages. Customers can also contact the bookshop through the digital services available on Mondadoristore.it  to check a book’s availability. In addition, the bookshop offers telephone ordering services. Available services also include Zeercle, which allows customers to sell books, CDs, vinyl records, physical video games, DVDs and Blu-ray discs in exchange for a gift card equivalent to the value of the items, redeemable in Mondadori bookshops and on mondadoristore.it

Mondadori Store is Italy’s largest bookshop network, with more than 500 stores located in cities and towns across the country. The network includes directly managed and franchised Mondadori Bookstores, as well as the company-owned Mondadori Bookstore | MA, Mondadori Duomo and Rizzoli Milano bookshops. Mondadori Store also operates online through its e-commerce website Mondadoristore.it and its Book Club programme.

MONDADORI BOOKSTORE

Address: Corso Matteotti 1, 98066, Patti, Messina Opening hours: Monday–Saturday, 9:00 a.m.–1:00 p.m. / 4:00 p.m.–8:00 p.m.

Tel: 0941.22708

E-mail: libreriamoscapatti@gmail.com IG – FB