international brands

Il Mio Papa: an edition for the Philippines for the world’s leading weekly dedicated to Pope Francis



Il Mio Papa, the world’s leading weekly entirely dedicated to Pope Francis is to be published also in the Philippines thanks to an agreement with the publishing group Indochine Media Philippines.

This new international edition of the Mondadori Group magazine – that joins recent launches in Spain and Portugal – will be a monthly and will maintain the vibrant and colourful design, with a rich selection of high impact photographs characteristic of the Il mio Papa, edited in Italy by Aldo Vitali.

“We are incredibly excited that Il mio Papa is making a long journey of over 10,00 km to the Philippines,” declared Aldo Vitali. “It is the latest country where the magazine dedicated to the Holy Father will be distributed on newsstands. The Philippine edition is particularly lively and colourful, in line with the Italian edition that every week recounts the words and actions of the Pope in an accessible way and with exclusive photographs. A magazine that is close to people, just like Pope Francis himself, who reads and appreciates it and who, when he visited the Philippines was celebrated by millions of people. Our warmest best wishes go to the editor and the editorial team of the Philippines edition.”

“There can be absolutely no doubt that the people of the Philippines love Lolo Kiko, Grandpa Francis,” said the editor Tata Mapa. “In fact, the Philippines is the world’s fifth largest Christian country, as well as being one of the two Asian countries with a Catholic majority. Just like Pope Francis himself, the magazine will be amusing, friendly, informative and full of suggestions and advice; and we hope that by reading Il Mio Papa, readers will see things in a more positive light.”

My Pope Philippines will be available from more than 4,000 outlets around the country, in all the country’s bookshops, newsstands and supermarkets. In addition to the printed version, social profiles are already available on Facebook, Twitter and Instagram, and the web site will be online soon

The new magazine will have a total print run in the first month of 50,000 copies, supported by a communication campaign across a range of media: TV, outdoor, POS and banners. The launch price of the monthly at newsstands is PHP 85.