Interni

After celebrating its first 70-year anniversary (1954–2024), INTERNI continues to reflect on design, its deeper meanings and how architecture, design and art are increasingly connected in a constant dialogue with ecology, economics, botany, climate change and philosophy.

This is the basis of CRE-ACTION, INTERNI’s eagerly-awaited exhibition-event, which will enliven the next edition of FuoriSalone in an engaging and innovative programme with the participation of international designers, architects and artists who have come together to design a better future.

Forty creative ideas, including installations, microarchitecture, giant objects and exhibitions created by a variety of more than 50 designers from 10 different countries, will be distributed in 6 iconic locations across Milan for 10 days of events, meetings, debates and more. These are the numbers for INTERNI CRE-ACTION, the exhibition conceived by Mondadori Group’s interiors and contemporary design magazine, edited by Gilda Bojardi. It will be held from 7 to 17 April in the courtyards of the University of Milan, the Brera Botanical Garden, the Strettone of the Pinacoteca di Brera and Portrait Milano, the home of Audi House of Progress. Renewing its role as an ‘activator’ of design-focused energy, INTERNI will also join Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol for the third year running.

‘This year, INTERNI presents a reflection on the theme of Cre-Action through a large exhibition-event that comes alive as a group exhibition spread throughout the city, conceived as an idea workshop, a place to interact, where creativity becomes the synthesis of creation and action,’ explains Gilda Bojardi.

In this edition, INTERNI also intends to take an interdisciplinary approach to exploring and deepening the complexity of the project, outlining perspectives in a vision oriented towards a ‘possible future’.  During FuoriSalone in April, Milan will become a cultural and production hub where professionals from around the world will have the opportunity to compare visions and develop projects to anticipate different scenarios.
The co-producers of CRE-ACTION are Audi and the Italy Pavilion at Expo 2025 Osaka.

The INTERNI exhibition-event is one of the main initiatives proposed by the Municipality of Milan for Design Week and FuoriSalone 2025, which was created in 1990 by Gilda Bojardi and is internationally recognised as a key event in international design and architecture.

Press Conference at the University of Milan

INTERNI CRE-ACTION will officially begin on Monday 7 April at 2 p.m. in the Aula Magna at the University of Milan (via Festa del Perdono, 7).
In addition to the designers, the press conference will be attended by: Giuseppe Sala, Mayor of Milan, Marina Brambilla, Rector of the University of Milan, Antonio Porro, CEO of Mondadori Group, Rodolfo Ziberna, Mayor of Gorizia, and Gilda Bojardi, Director of INTERNI.
The meeting will be moderated by journalist Monica Maggioni.

Press Conference in Brera

To inaugurate the two installations in Brera, a press conference will be held on Monday 7 April at 5 p.m in the Biblioteca Nazionale Braidense di Brera (via Brera, 28). Those present will include Angelo Crespi, General Director of the Pinacoteca di Brera, Palazzo Citterio and the Biblioteca Braidense, Alessia Cappello, Councillor of Fashion and Design for the Municipality of Milan, Tommaso Sacchi, Councillor of Culture for the Municipality of Milan, Martin Kater, President of the Brera Botanical Garden, Philippe Starck, architect, designer and artistic director, Rémi Babinet, founder of BETC (Babinet & Co), and Marco Balich, creative director.

At Portrait Milano, Corso Venezia 11 – Audi House of Progress

A co-producer and primary sponsor of INTERNI CRE-ACTION is Audi, the premium automotive brand whose creative hub will return to Corso Venezia 11 from 7 to 13 April in the evocative spaces of Portrait Milano. Confirming the House of Progress as a pivotal venue enlivening Milan Design Week, Audi presents flexability, a project hosting the site-specific installation Drift Us, designed by Drift for the brand with the Four Rings emblem. As always, the work stems from the Dutch studio’s passion for the systems that activate and guide everything in nature. In this case, they draw inspiration from the movement created by a gust of wind in a grassy meadow. The work consists of light bulbs that switch on and emit sound as visitors pass by, as if they themselves were the wind. In this way, the designers invite the public to become an integral part of their surroundings and experience the human impacts on nature. ‘Wind,’ as Lonneke Gordijn and Ralph Nauta, the founders of Drift, explain, ‘is the driving force behind evolution and innovation in nature. Without movement, there is no progress. Audi drives innovation by moving people, and Drift shares this vision, creating sculptures and installations that invite people to be a force for change’.

With flexability, Audi expresses its vision of technological flexibility through the development of technologically advanced solutions focused on sustainability and efficiency that are capable of interpreting the need for mobility in every possible context.

At FuoriSalone, the public can discover the world premiere of the new Audi A6 Avant, based on the innovative premium platform combustion, and the fully electric Audi A6 e-tron. The first model projects the brand’s ‘family’ concept into a more dynamic, efficient and digital dimension through technical features such as adaptive air suspension, all-wheel drive and advanced Digital Matrix LED headlights. The second model, the first electrically powered Audi Avant and Sportback, is intended to be a category benchmark in terms of range — up to about 750 kilometres — and charging power. With 270 kW DC, it can charge up to 310 kilometres of travel in 10 minutes.

The Installations in Brera

In the heart of Brera, two apparently antithetical installations bring observers face to face with the urgency of our time: war and the search for peace.
Metaphors for the present prompt reflection and questions on our role in building a different, new and better future.

It Means Peace by Marco Balich

Entering the Strettone of the Pinacoteca di Brera, visitors will see It Means Peace by Marco Balich. Conceived with the participation of Eugenia Bruni and the support of Pasquale Bruni, the work was developed by Balich Wonder Studio with Marco Cisaria (artistic producer). Peace is a choice, a journey that is both personal and collective, one that requires courage, determination and perseverance. Visitors will embark on a symbolic journey, passing through a dark bottleneck filled with sounds, voices and messages that evoke difficulties in the world beyond. It is an emotional, personal journey that presents us with the need to persevere, despite the chaos. At the end, a space of light and harmony opens up. An olive tree, a universal icon of peace and balance, glows with iridescent colours, a tangible sign of a goal achieved. From here, the journey continues with the peace flag divided into parts, with the word ‘peace’ written in seven different languages, one for each colour in the flag. The project celebrates the variety of cultures and essential dialogue for building peace in the world. Each word is also accompanied by a speech that has marked the end of a conflict in contemporary history. This is precisely where a ‘call to action’ is inserted, a kind of ritual that also recalls the theme of CRE-ACTION. Below the lettering, there are pools with floating lotus flowers inspired by Pasquale Bruni’s jewellery, where people are invited to leave messages of peace and light candles. The installation offers a space of respect and harmony where Pasquale Bruni’s Ghirlanda Collection fits in perfectly. It Means Peace is silent food for thought, but also an invitation to act, to believe in change, to recognise that peace is a responsibility for each of us.

War Flags by Philippe Starck with Babinet & Co

Somewhere between reality and dystopia, War Flags is a political installation imagined by Philippe Starck with Babinet & Co that radically denounces the forces and violence at work in the emerging new world order and urges the public to take a stand and act. Anticipating the prospect of an upcoming global conflict involving not only traditional states but also new private militias, Philippe Starck has envisioned Hate Unlimited Korporation, a company that has long been dedicated to promoting hatred in all its forms and freest aspects around the world. The gamble has paid off: hatred creeps in, forging new paths every second. Hate Unlimited Korporation is expanding its mission by publishing a catalogue of signs, flags and armbands, indispensable tools for new warriors to recognise each other on the battlefield. Installed along the paths in the Botanical Garden, the flags and armbands represent the inaugural repertoire of Hate Unlimited Korporation, which is undoubtedly the first in a long series that we will enrich over time, at night and in wars. In this unique immersive political installation, oscillating between reality and dystopia, Philippe Starck (with Babinet & Co) radically denounces the forces and violence at work in the emerging new world order and urges the public to take a stand and act.

War Flags consists of flags and armbands from the inaugural catalogue of Hate Unlimited Korporation. Ten Night Flags help to measure the progress of the night and allow us to check the degree of darkness at any time and with a certain degree of accuracy. Quantifying and encouraging such darkness is one of the missions of Hate Unlimited Korporation. Nothing can escape — everything we believe in, everything we love, everything we are, all the colours that life used to display.

After sunset, new thoughts must flood our minds. Hate Flags aim to clarify what is on the market, as well as create a traceable domino effect. They are often more effective than keywords. Of course, the ten Hate Flags on display in the Botanical Garden are only the basic ones. Hate Unlimited Korporation will soon announce more advanced collections representing more sophisticated states of hatred.

The powerful narrative of War Flags is accentuated by Klaus Wiese’s psychoactive sound, with the track Déjà Vu from the album Smarkand. Produced by ABS Group.

Designers and Installations:  INTERNI CRE-ACTION

The intention of INTERNI’s great exhibition-event is to develop and multiply connections and relationships, a virtuous system between leading figures in creativity, companies and distribution networks with the unavoidable need to connect people and ideas from different places and cultures. In collaboration with companies, multinational companies, start-ups and institutions, 40 creative ideas (site-specific installations, exhibitions, design islands, microarchitecture and giant objects) were created to interpret the theme of this edition. INTERNI has invited more than 50 designers to explore how design and architecture can translate the present, using both concrete and metaphorical materials with the aim of highlighting the role of design as a means of expressing individual identity and representation. Design in CRE-ACTION is not just related to aesthetics or innovation; it is a conscious act that seeks to decipher the present day and propose alternative ways of inhabiting the world. It is a playground of experimentation in which different disciplines come together to offer an experience in which visitors are not just observers, but an active part of an event that challenges perceptions and opens up new perspectives on the world.

University of Milan

A series of impressive immersive and experimental installations designed by renowned architecture and design studios in collaboration with prestigious companies will come to life at the University of Milan. Through sensory journeys, they offer food for thought on topics such as sustainability, innovation and human interactions with the environment.

The installation Kalos Il Caleidoscopio della cultura, created by designer Celia Centonze for Plateam, is situated in the Aula Magna. The work is not only enchanting with its gilded metal structure, coloured methacrylate and illuminated poetic verses, but is also a tribute to the art project Go! Pharus, designed for Gorizia Capital of Culture 2025. Its symbolic value is amplified by the sister city relationship between Gorizia and Milan, a dialogue on art, design and history that crosses geographical and mental boundaries. Passing through the entrance, visitors enter a kaleidoscope of evocative images projected onto stained glass windows. These recount the richness of Friuli-Venezia Giulia through a multisensory experience that emphasises the region’s cultural identity and excellence. At the centre of the kaleidoscope, a golden line symbolises the ancient border between Gorizia and Nova Gorica, located across the Italian frontier. This is crossed by a beam of light celebrating cultural openness. The work invites us to reflect on the past and imagine a future of harmony and growth.

Wind Labyrinth, an immersive work designed by Piero Lissoni for Sanlorenzo that translates the essence of sailing into an enveloping, poetic and contemplative experience, is located in the evocative Cortile del Settecento. A labyrinth of suspended sails, a metaphor for the infinite sea and the interaction between wind and movement, creates a dreamlike atmosphere with dancing light and shadows. This emotional journey expresses the relationship between humans, nature and technology through an aesthetic and design language increasingly oriented around sustainability.

The path continues in the Cortile della Farmacia with The Amazing Plaza, designed by international studio MAD for Amazon. This work reinterprets an Italian piazza, the historic heart of social and commercial life, in a contemporary key. As in traditional squares, where a central monument full of wonders to discover becomes the focus of community life, the installation is built around a mirrored pavilion that encloses elements of extraordinary value, creating a harmonious dialogue between the forms of classical architecture and state-of-the-art technology. The spaces are enhanced by a soundscape curated by the Giuseppe Verdi Milan Conservatory and the Music Informatics Laboratory at the University of Milan. One distinctive feature is the spectacular cover made of coloured ETFE strips, which amplify the light and enhance the entire experience.

The Cortile d’Onore holds more than 20 installations that interpret CRE-ACTION in an equally extraordinary way.

The Gift results from a collaboration between designer and artist Chen Yaoguang/Light Mix and KUKA HOME, a Chinese manufacturer of furniture distributed around the world. A 250-m² flower meadow in the centre of the courtyard becomes the focus of an immersive experience in which nature itself is the star. More than 1,400 seedlings of rapeseed, broom, forsythia and Texas privet flowers create an ephemeral landscape, destined to change over time as a symbol of the bond between humans and the environment. The installation takes the form of a circle, a powerful symbol in Chinese culture representing the infiniteness of life cycles and the connection between past and future. The design acts as a bridge between cultures, harmoniously merging Eastern and Western elements. The design is enriched with poetic lighting. The word ‘gift’ in Latin, Italian and ancient Chinese characters appears in lights throughout the circular structure, emphasising the message of inclusion and sharing. The reference to ‘mooncakes’, the traditional Chinese sweet associated with gratitude and conviviality, further reinforces the concept of giving and human connection. One of the central elements of Cre-Action is also repeated here. Mirrors are understood as a medium capable of transformation, in the reflected image, into a place for questioning identity, differences and illusion. The polished stainless steel structure reflects the historical architecture of the courtyard, blending the natural and built space. The entire project is designed for zero carbon emissions. The flooring is made of recycled materials and the lighting is powered by solar panels. At the end of the exhibition, the flowers will be donated, while the other elements of the installation will be reused, ensuring a sustainable and responsible life cycle.

The work by Alvisi Kirimoto for Corepla – TAM TAM. Temple, Action, Movement reinterprets the classical temple as a living, evolving organism, allowing people to interact and redefine space in real time. The installation recalls the classical principles of firmitas, utilitas and venustas, combining them with the concepts of flexibility and participation, turning columns, traditionally a symbol of stability, into a metaphor for the changing nature of human relationships. In line with a design vision attentive to the life cycle of materials, TAM TAM is made of recycled plastic through a collaboration with Corepla (Italian National Consortium for the Collection, Recycling and Recovery of Plastic Packaging), guaranteeing a second life for the project.

‘A pile is not a construction with a specific function, but it is valid for what it evokes. Stacking wood is an art. You have to choose pieces that are similar in shape and size, and then meticulously put them together. Otherwise, the result is unstable and dangerous and its presence is chaotic and disturbs the landscape fabric. This reminds us of the value of being designers,’ says Michele De Lucchi. Developed by Rubner Haus, the Catasta that AMDL CIRCLE brings to the Cortile della Ca’ Granda is a small house with large sloping roof reminiscent of an ancient temple. A dry-assembled structure of wooden (fir) planks stacked one on top of the other in alternating directions leads to an orderly composition marked by relationships of distance and emptiness permeable to light and the gaze. Light enters from above through a hole in the top of the pile and cuts through the interior space, producing an optical cone that symbolises a metaphorical divine light that creates everything. A nest of birds inhabits the interior void and their chirping inspires feelings of gentle, poetic intimacy.

The project A Beat of Water by BIG – Bjarke Ingels Group for Roca Connect emphasises the preciousness of water and the need to consume it responsibly. The intelligent technology of Roca Connect revolutionises water management in public and private environments with the help of instant information. The installation, created using 300 metres of galvanised steel pipes and 56 valves, reveals the workings of water networks, which are usually hidden underground. A thousand litres of water are recirculated in a closed circuit every 20 minutes, simulating the waste-free flow of water. The work is spread over two separate areas, where visitors can come into contact with the system, understanding the importance of the conscious use of water resources. Benches, stools and tables enrich the space, encouraging moments to meet and reflect on sustainability and technological innovation.

Simone Micheli presents a virtual experience as part of his project Be Up – where architecture meets infinity – Luxury mountain resort in Valbona, Albania, which covers an area of 12 hectares. The monolithic, curved volume in the work acts as a portal to a sensory journey, where a dialogue between different cultures is translated into a three-dimensional architectural expression. Be Up reflects Micheli’s design philosophy of simplicity, expressive uniqueness and consistency, stimulating the perception of space and its infinite possibilities for transformation.

One Works for Atlas Concorde and Mapei considers the continuous evolution of nature and the need for humans to adapt to change. MAGMA. Alle origini della creatività is inspired by plate tectonics and the flow of magma, concepts that are translated into immersive spatial experimentation. The vertical walls, decorated with a vivid red paint by Mapei and clad with Atlas Concorde ceramic surfaces, emerge from the ground like tectonic fissures, creating a fragmented pathway symbolising the precariousness and strength of nature. Here, we are invited to reflect on our role in the cycle of creation and change.

Oasis of Happiness by Pangea for Fidenza Village, part of The Bicester Collection, is conceived as a place of transition between physical and emotional reality, fostering a positive projection, ‘a dream place’. Visitors pass through symbolic fabric doors separating different spaces, while the fabric dancing in the wind and the embroidered and painted decorations create a magical atmosphere. Three modular totems composed of stackable elements can be reassembled as seats, allowing the public to recreate the space as they wish. Patchwork, embroidery and painting reinforce the handcrafted nature of the work, turning it into an ode to creativity and the joy of sharing.

The Golden Age once evoked prosperity and beauty. Today, the future is built with sustainable materials that can change and endure over time. This is the concept behind BEYOND THE GOLDEN AGE?, the installation created by Studio Marco Piva for Saint-Gobain. The structure invites visitors to explore the possibilities of innovative materials. Dynamic surfaces made of steel, plaster and Corten evoke memory and transformation, while the bright environment is silenced by sound-absorbing solutions, ready to be filled with meaning. A mirror, LED wall and beams of light merge in a pulsating surface, symbolising the continuous cycle of architectural construction and dissolution. In fact, the entire structure was designed to be disassembled and reassembled several times, even remodelling the spaces with the support of technology.

Echoes, by Francesco Librizzi for Dàmeda, evokes the connection between architecture and nature, reviving the ancestral concept of the garden pavilion. Inspired by Emilio Ambasz’s spiritual poetics, the secret of Francesco Venezia’s gardens, Sottass’ metaphorical power and Henri Rousseau’s symbolism, the 12-metre-high installation replicates the geometry of the portico of the Cortile d’Onore, creating a light, ethereal work where metal arches and illuminated lines amplify the interaction between architecture and the landscape. In the heart of the garden, the pavilion holds a sofa designed by Francesco Librizzi and Arian Brajkovic for Dàmeda, whose sinuous shapes represent the awakening of the senses in nature’s embrace.

For Empire, Wu Bin of W.DESIGN creates a minimalist work entitled Drifting Yǎo, designed to encourage interaction between light, shadow and sound in a two-part structure: a dark wooden tunnel, with light filtering in through openings in the ceiling and prisms; and a semi-circular seating area dedicated to meditation. The space aims to reconnect people with the delicate beauty of nature and encourage them to reflect on their relationship with the world.

Aevum, from the Latin word for ‘eternity’, explores the link between matter, time and innovation through Zaha Hadid Architects’ celebration of the timeless beauty of marble and stonework integrated with new technologies. The installation interacts visually with the historic colonnade of the University of Milan, reinterpreting the three arches of different heights in a futuristic key, for a dynamic and fluid effect. The lower arch is sculpted in Bianco Merano Gold marble from the Alps, produced by A.A.T.C. and Co., while the other two are 3D printed using an innovative cement mixture developed by Sika and Vertico. The lighting, designed by Griven, enhances the sculptural forms of the work, creating a play of light and shadow that amplifies the sense of movement and depth. The project was developed with the support of the engineering firm Eckersley O’Callaghan, reinforcing the concept of Aevum as architecture that transcends time, projecting it into a future where innovation and tradition coexist in harmony.

Cashew Rain and Tetras are located, respectively, in the West and East Loggias of the University of Milan. The first, Cashew Rain, curated by Bruno Simoes for ApexBrasil, revolves around the Brazilian natural phenomenon of ‘chuva do caju’, when low rainfall during the dry season precedes the blossoming of cashew trees, indicating a good harvest to come. The meaning of transformation and hope proposed by the exhibition is reflected in design as a spirited attitude towards the challenges of the present, ready to solve and be enchanting. Once again this year, a Brazilian flair from the north to the south of the country is presented with an exhibition of products and prototypes to enhance memory and knowledge as an unexpected splash of inspiration. In the East Loggia, on the other hand, the installation by SOM (Skidmore, Owings & Merrill) and Artemide entitled Tetras is imagined as a constellation of lights that could continue beyond the university. A refined luminaire in a simple cross shape presents light as an architectural element, the ideal module for providing the optimal light in a variety of environments. It perfectly synthesises the contemporary approach to sustainable engineering and an industrial character.

At the entrance to the Aula Magna, Annabel Karim Kassar Architects for Annaka presents Portico. The fragmented, multidimensional installation consisting of wooden panels is animated by dancing figures painted by the French-Lebanese artist herself. The work reinterprets the concept of the threshold in a contemporary key, as an architectural element that acts as a boundary and as connection and protection, while reflecting on the symbolic power of the door as a transition between worlds. Located in the western gallery of the Cortile d’Onore, the work reinterprets the entrance to the Aula Magna with a new, monumental, faceted portico. Crossing Portico, one moves out of the world of action, metaphorically entering creation.

For the release of the new episodes of Grey’s Anatomy, DISNEY+ brings You’re My Person to the INTERNI exhibition-event. Antonio Mastrorilli, founder of Gibillero Design, transforms a bench — a recurring symbolic element in the series — into an ethereal, emotional sculpture nearly suspended in space. Enhanced by a sign that lights up when two people sit on it, the project aims to explore the theme of interpersonal relationships.

Installations investigating the relationship between the natural and artificial worlds include the work Extraceleste, a robot-Angelus carrying a message of love, designed by Marco Nereo Rotelli with Elital and Riccardo Valentini for Ever In Art^®. Through a collaboration with Luca Andrea Marazzini, the robotic sculpture gives away AI-generated poetry: symbolic glass ‘poetic flowers’, created by Gala Rotelli.

Claudio Larcher and Astroterra Collective for NABA, Nuova Accademia di Belle Arti with ASU – The Design School at Arizona State University have developed Design for the Moon. In an evocative dialogue between speculative objects and future sustainable habitats for the Moon, visitors are invited to reflect on the adaptability of design in extraterrestrial settings by exploring the boundary between reality and imagination.

The Sottoportico of the Cortile d’Onore houses works that rely onn symbolic architecture to explore and redefine the relationship between humans and the environment, between the natural and artificial worlds, between past and future. In this context, mirrors again appear as the main tool of expression and experimentation for the artists and architects, who use them to transform the exhibition space and generate new perceptual dimensions. Riflessi Sul Mare by Christian Grande for Besenzoni consists of mirrored platforms emerging from a symbolic sea. Each of these represents an iconic element of the Besenzoni universe. The play of light and reflections recalls the movement of waves. The project fuses art and industry, reaffirming the company’s philosophy of promoting marine-friendly innovation.

In the People lounges by Dainelli Studio, produced by BI.CI. Progetti e Arredamento, mirrors become the ideal medium for exploring the relationship between architecture, art and philosophy. Mirroring each other on either side of the Cortile d’Onore, two large volumes are reflected in infinite versions and visions — with each other, with people and with the surrounding space. The aim of the project is to merge the multiple individual realities into a collective whole.

The idea of reflection is also expressed in the INTERNI Press Room, designed by Dainelli Studio (Leonardo and Marzia Dainelli) and realised through the contribution of Status Contract and Gruppo Bonomi Pattini. Arranged in the two rooms overlooking the Cortile d’Onore, Ri-Flettere develops around three key elements: colour, steel and doorways, stimulating us to question our perception of space and ourselves. The same elements, combined in different ways, can generate new visions of space and the human presence within.

The exhibition continues with the work Layers by Silvio De Ponte for Espositiva Srl, Idealverde Srl, Living Surfaces – Claudio Ubertini. In this suspended natural landscape flipped 180°, design and architecture harness the senses to construct an intimate, suspended environment through the manipulation of light, matter, perception and emotion.

Re-Flections, curated by Italian fashion designer Ludovica Diligu for Labo.Art, dissolves the boundaries between fashion, design, art and perception, inviting deep reflection on our relationship with our image, self-awareness and the evolution of our own style.

Genesi is the work presented for this edition by the Three-Year Course in Interior Design and Architecture at IUAD Academy. With the support of architect Salvatore Colasanto and the company Ceramica Solimene, the installation narrates a journey between past and future, questioning the role of craftsmanship in responding to ecological challenges and the ability of beauty to generate sustainability.

LaFranca, developed by Simona Ottieri for Fondazione per l’Infanzia Ronald for McDonald’s Italia, consists of an upholstered armchair made by Dàmeda. It is designed as a locus amoenus to take refuge from the hustle and bustle of everyday life and free oneself from emotional stress.

Another nearby seat, created by Marco Merendi and Diego Vencato for Gypsum, metaphorically welcomes all the travellers of our time. La poltrona del viaggiatore is the story of an Italian manufacturing company that opens up to the world and is enriched by interaction with other cultures.

Shards of Infinity, created by Danilo Ramazzotti for NovaBell, responds to the exhibition theme with an idea inspired by the poetics of territory. Three multifaceted monoliths echo 2001: A Space Odyssey as they emerge from the ground. This journey through materials and lands combines the creative, stylistic and design potential of craftsmanship with industrial production.

Viruta Lab for Tile of Spain presents The Light In The Darkness. The work represents rebirth after the recent environmental catastrophe in Valencia, metaphorically translated into light that illuminates the darkness.

I Feel Cool, designed by Pablo Dorigo, Genny Canton Studio and ABS Group for MCZ Group, is a sensory experience that redefines the concept of climate comfort, playing on the contrast between hot and cold, light and matter, technology and nature. The load-bearing part of the installation is made using the beMatrix^® system, and the structure is made of recycled/recyclable aluminium, which can be dismantled and rearranged. It represents an invitation for the future in rethinking the concept of home and well-being, between innovation, aesthetics and sustainability.

The work Horizon Awakening by Beko Design Studio (Beko Europe) for Whirlpool also reflects this vision, revealing how the most advanced household appliances can offer concrete solutions for an increasingly sustainable lifestyle. It is a promise for a future where aesthetics and sustainability coexist in complete harmony, as well as an invitation to the community to move towards a more responsible future.

The Plume Zero-G table, stemming from a collaboration between Quarella and Bizzotto Italia and produced by Danese Milano, interprets an abstract, symbolic idea of design: the absence of gravity. The concept of Zero-G, like what is experienced by astronauts in space, becomes a metaphor for the balance between lightness and strength, matter and visual suspension. The work, designed by KKAA – Kengo Kuma and Associates, consists of small interlocking elements made of Quarella marble and quartz agglomerate recovered from stone industry waste.

Il grande pesce bianco, created by Dario Ghibaudo for Galleria De Ambrogi, forms part of a larger project, Museo di Storia Innaturale, which the artist has been working on since 1990. The marine-focused sculpture made of recycled plastic uses irony to analyse society, its contradictions and discomforts.

A red ball of pulsating light crossed by two intersecting knitting needles symbolises work, and therefore creation. WORK, by Federica Marangoni, an internationally renowned Venetian artist and designer (represented by the C|E Contemporary gallery in Milan), combines tensions in the human condition and actions to improve it using a powerful metaphor. Light, which is always free, triggers thoughts and asks what tools men and women still have today to improve their condition in the world. The answer is work: a creative, intelligent, conscious tool. Neon gives strength to the red threads, making them powerful and contemporary. Work and creation merge, turning into creativity through art.

Diseño Argentino, on the other hand, is an audiovisual platform that represents the design ecosystem in Argentine, emphasising the importance of design within the national culture. Created through a partnership between private and government institutions, the work brings together designers participating in the Salone Satellite and FuoriSalone: Bilu, I Wish, Konqrit, Mínimo Iluminación, Magdalena Jenik, FIUMINE, Cindy Lilen Studio, BLAU, Aldana Lorenzo and DArA perception by architect Julio Oropel. Framing the screen is the site-specific installation by IOUS Studio, founded by Sol Sanchez Cimarelli and Agustín Ros. Realised through a technical collaboration with Nagami, it investigates the relationship between territory, perception and transformation. The project is inspired by dichotomies in the Argentine landscape and based on a series of reflections in which reality and illusion converge in a dynamic sequence.

On display at the north entrance to the University of Milan is In-Between Worlds by David Lopez Quincoces and Francesco Meda for HD Surface. By interweaving material and colour, the artists create a dialogue with the existing architecture, transforming the site into a symbolic gateway leading to a sensory experience in the making. Climbing the steps, the passage evolves in a chromatic experience, with the gradient changing according to the light. The absolute star of the installation is the Argille collection by HD Surface, an all-natural coating capable of shaping a delicate and immersive colour transition in which the surface comes to life.

Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol

For the third year running, Eataly Milano Smeraldo (Piazza XXV Aprile, 10) and De Castillia 23 by Urban Up | Unipol (Via De Castillia, 23) are joining the INTERNI exhibition-event circuit.

Eataly Smeraldo welcomes the work entitled Garden of Wonders, designed by Elena Salmistraro. The artist interprets the exhibition theme through the metaphor of creativity as an authentic, irregular process, full of stimuli, deviations and suggestions. The experience enwraps visitors, projecting them into a vibrant universe of colours, nature and lively energy. This symbolic journey takes shape in a fantastic avenue winding through Eataly. The path of colour is marked by the presence of plants and natural elements and runs from the entrance to the first floor, culminating in an explosion of shapes and colours. From here, the journey continues to the second floor, where the experience ends in the refreshment area, a metaphor for materialisation, before returning to the exit, and thus taking visitors back to reality. Suggesting and extending this narrative is the large drawing on the façade, a veritable invitation to embark on the path of creativity. This symbolic threshold leads to the heart of the project, where imagination expands, melds and transforms. The work, which will remain on view until 3 May, is a journey into creativity, an exploration that crosses the boundary between thought and reality, between dream and construction, making the invisible tangible.

At Urban Up | Unipol, Felice Limosani produces The Earth is Life, Our Future is Hope. The installation transforms the façade of the building at Via De Castilla 23 into a symbolic experience that goes beyond urban decoration, where language and light merge. The work is based on a linguistic game. Words light up rhythmically, breaking down the message and recomposing it into the words ‘The Earth is our future’ and ‘Hope is life’. This performance invites spectators to explore the multiple possible readings, stimulating intellectual and emotional connections. The expression, devised by Limosani, becomes the manifesto for a global situation poised between the climate crisis and renewed ecological awareness.

The INTERNI System

INTERNI’s integrated communication system reaffirms its role as the main source of information for the design world. Two print publications (INTERNI and the FuoriSalone Guide), a major event (INTERNI CRE-ACTION), two digital events (INTERNI King Size and the FuoriSalone Guide) and INTERNI online (website and social media), with in-depth features and films that will be conveyed through a newsletter system, all provide the tools to keep up to date in real time on design trends, news and previews.

Now in its 35^th edition, the FuoriSalone Guide is a required handbook for everyone who wants to familiarise and orient themselves amid the increasingly rich panorama of Milan Design Week. The guide presents a rational reading of 350 events involving the companies, designers and architects taking part in FuoriSalone, organised both by day and in alphabetical order. The guide, which is distributed free of charge with the April issue of INTERNI — on newsstands in Milan and at all the showrooms, institutions, museums and general locations taking part in FuoriSalone 2025 (as well as the fair itself) — will also be available online (access also on tablets and smartphones) with an interactive map.

The strength of the brand is also clearly visible on the ground. A major street advertising campaign is planned for CRE-ACTION, including the customisation of 10 Hudson points of sale at Malpensa Airport (t1) and 4 at Linate Airport, as well as a point of sale in Milan Central Station. The campaign covers roughly 150 digital screens in newsstands across the city, 50 of which have been selected and customised to guarantee visibility in the city centre and major transit areas: window dressing at the Mondadori Multicenter in Piazza Duomo with the related LED wall; 20 FSU Digital installations (in the Clear Channel circuit) in the centre of Milan; 20 digital canopies and 15 street banners in the centre of Milan; 10 Maxiretro media shuttles/buses; 57 digital screens in the central station; 1 LED wall on Via Larga/Largo Augusto; 81 screens in the subway vision circuit present on the M1, M2, M3, M5 lines between Duomo, Garibaldi, Isola, Loreto, San Babila, Zara; 16 stations in the Digimupi M4 circuit; and DOOH in Gae Aulenti Domination between Vele, Capelli, Castiglioni A/B, Viganò and Avar Aalto.

In addition, INTERNI presents another novelty at the Salone del Mobile and FuoriSalone 2025: Design Experience, a new pair of training courses stemming from a collaboration with Poli.design and dedicated to design professionals as well as all design enthusiasts. They connect academic knowledge and practical applications through meetings and interviews with internationally renowned architects and designers, including Marco Piva and Michele De Lucchi. During the courses, participants will be guided in discovering the key elements of interior and furniture design in order to recognise the most significant design choices to meet their needs and desires, with the added value of the Italian approach to design (www.mondadoriacademy.it).

For information: www.internimagazine.it

For Salone del Mobile and FuoriSalone 2025, INTERNI and POLI.design are presenting new training courses for all design enthusiasts and industry professionals. A collaboration between the interior and contemporary design magazine by Mondadori Group and the postgraduate school at the Politecnico di Milano has led to the online Design Experience courses, designed for anyone wanting to learn about the dynamics guiding innovation in design.

The primary objective of these training modules is to spread the project culture, from conception to completion.

‘INTERNI has covered design for over 70 years, exploring trends, news and visions, but also leading figures, innovative projects and ideas that have transformed the way we experience spaces,’ explains Gilda Bojardi, director of the magazine. ‘Today, however, we are going one step further. Through a partnership with POLI.design, we have created an educational opportunity for anyone who wants to dive into the world of design, acquire concrete skills and be part of an exclusive community, which always keeps up with new trends. It is an opportunity to discover up close how designers and manufacturers are transforming our present and future.’

This initiative is designed to make people understand and grow to love the fascinating and variegated world of design along a path that offers participants the tools and inspiration necessary to orient themselves in a constantly evolving field.

‘POLI.design grew out of the experience of the Politecnico di Milano and is now an international point of reference for advanced training in design,’ says Professor Francesco Zurlo, dean and full professor in the Politecnico di Milano School of Design and scientific coordinator of the courses. ‘With this project, we aim to emphasize the way and extent to which good interior design and complementary furniture can not only enhance the aesthetics of a home, but also embrace a wider concept of wellbeing. In fact, our homes are not only functional spaces, but also places that can affect our mood and influence the overall quality of our lives. The courses intend to show how well-designed furniture and interiors transform the perception and use of spaces, making them more welcoming, functional and emotionally engaging.’

Design Experience connects academic knowledge and practical application through interviews with successful architects and designers, as well as introducing concrete examples. Participants will be guided in discovering the key elements of interior and furniture design, helping them recognize which design choices are most important for their needs and desires, all with the added value of the Italian approach to design.

In the two courses ‘Design experience. Experiencing design. Furniture styles and experiences’ and ‘Design experience. The art of living. Exciting Italian interiors’, the public will be introduced to the topic through a few iconic projects, whose stories will be useful for addressing three thematic areas. Three expert teachers selected from the POLI.design network will be involved in each course, along with Paola Albini, who will serve as moderator and accompany the participants, introducing the topics and talking with the experts. Two of the most important Italian designers are also expected to participate: Marco Piva in the Interiors course and Michele De Lucchi in the Furniture course.

The courses will be available online starting this week. For information and to register, visit www.mondadoriacademy.it.

INTERNI

A monthly magazine with a circulation of 50,000 copies, published since 1954 as the first Italian periodical dedicated to interior decoration, INTERNI is one of today’s main tools of communication in contemporary Italian and international design, an essential tool for professionals and design enthusiasts. In the early 1990s, the monthly magazine became part of the main Italian publishing group, AME Arnoldo Mondadori Editore, and under the direction of Gilda Bojardi, it has developed a system of parallel publications over time that have shifted the magazine from something elite to mass media. INTERNI‘s activities also include the design and coordination of events and exhibitions and the famous FuoriSalone, an urban event founded by INTERNI in 1990 that enlivens the city of Milan during the week of the Salone del Mobile. After the launch of INTERNI publications in China (2015), international editions are being expanded. INTERNI is the communications partner of the Italian Pavilion at Expo 2025 Osaka | The ideal city.

POLI.design is a centre for national and international postgraduate training and an integral part of the Design System at the Politecnico di Milano (1^st in Italy, 3^rd in Europe and 6^th in the world in the QS World University Rankings 2025 for Art & Design). Since 1999, it has built and consolidated its educational programme around a project-based learning approach, research and polytechnic knowledge. From Master’s degrees to executive courses and custom experiences aimed at organizations, POLI.design offers cross-industry paths that convey the design mindset necessary to guide transformation in different sectors. A leader in the Italian and global network of training in design, it promotes dialogue between academia, institutions and industry.

Qeeboo and INTERNI, the interior and contemporary design magazine published by Mondadori Group, commemorate Andrea Branzi with Equilibri Instabili, a special event to inaugurate an exhibition of unpublished objects and present a new book dedicated to the designer.

Thursday, October 10, Qeeboo Loft in Milan will become an exceptional stage for remembering the great architect and internationally renowned designer one year after his death. On display will be four unreleased collections, some in limited editions — carpets, cushions, ceramics, and metal objects — designed by Branzi for Qeeboo, a brand founded by Stefano Giovannoni, Andrea’s friend for more than thirty years.

‘Qeeboo once again confirms its focus on innovation and research, keeping the memory of one of the brightest minds in the world of design and architecture alive,’ says Stefano Giovannoni.

For the event, the volume Equilibri Instabili, curated by the architect Matteo Vercelloni for INTERNI and published by Electa, will be presented. The volume collects more than two hundred texts by Andrea Branzi written and published in INTERNI, a permanent observatory on the culture of design and architecture that the author collaborated with from 1979 to 2023. This anthology of articles and essays is accompanied by a few of his drawings, retracing forty years of reflections on the ‘project’ and broader changes in society through dialogues, portraits, and interviews with leading figures in design and criticism. Topics such as the city and the metropolis, modernity balanced between technology and animism, but also reflections on teaching, art, and suggestions for politicians are just some of the numerous ‘acrobatic’ topics — as Branzi liked to define them — and cultural fields that the author approached and always presented in clear and immediate prose.

‘This collection, unlike other publications by Andrea Branzi, may appear eclectic, but it actually expresses a wide-ranging freedom of thought, unconstrained by a specific topic and therefore fruitful and rich with references, synergies, and skilful interdisciplinary elixirs,’ explains Gilda Bojardi, Director of the INTERNI System. ‘His approach to the world of the project, which is revealed in these writings presented in clear prose understandable to every reader, has always been based on close observation tied to the anthropological-cultural scene around us. As Branzi reminds us, the history of design has never been just a history of objects, but also a history consisting of thoughts, religions, politics, and people.’ For Gilda Bojardi, hers with Branzi was ‘a special friendship that lasted over time, contributing to my professional growth from the very beginning through discreet but indispensable advice. His advice accompanied me in a world that did not belong to me and where the directions he suggested constituted valuable forays into new and unexplored territories. So a big thank you, Andrea, for always giving us not writings, but capsules of wisdom.’

This extraordinary event represents an important moment to highlight the value and role of Branzi’s thought in architecture, urban planning, and contemporary design, with the participation of Stefano Giovannoni, designer and founder of Qeeboo, Gilda Bojardi, Director of the INTERNI System, Matteo Vercelloni, architect and curator of the book Equilibri Instabili, and Nicoletta Morozzi, among others.

The objects on display, including the limited editions, can be purchased at www.qeeboo.com. Equilibri Instabili will be available in bookstores starting on October 22.

ABOUT QEEBOO

Founded in 2016 in Milan by Stefano Giovannoni, Qeeboo is an Italian design brand. His objects are the result of a design culture that combines thought, vision, and emotion, leading individuals to feel free to reconnect with their creative side. With a touch of pop, wonder, and culture, Qeeboo creations are designed to enhance each individual’s style, bringing originality to every environment while maintaining a strict attention to detail and final quality.
For more information, visit www.qeeboo.com

INTERNI

A monthly magazine with a circulation of 50,000 copies, publishing began in 1954 as the first Italian periodical dedicated to interior decoration. Today INTERNI is one of the main communication tools in contemporary Italian and international design, essential for professionals and design enthusiasts. In 2024 it will be celebrating its first seventy years, during which it has been fortunate enough to share in the fantastic and adventurous history of Italian furniture and interior design. It has closely followed the growth expressed by design through the intuition and work of brilliant cultural figures, capable and courageous architects, designers and entrepreneurs. In the early 1990s, the monthly magazine became part of Mondadori Group, Italy’s leading publishing group, and a system of parallel publications have developed over time under the editorship of Gilda Bojardi, transforming the magazine from elite media to mass media. Activities by INTERNI also include the development and coordination of events and exhibitions organised to foster interaction between the different people involved in design, production and distribution. The famous FuoriSalone, an urban event that enlivens the city of Milan during the week of Salone del Mobile, was organised by INTERNI in 1990. It celebrated its 30th edition in 2021 with the publication of Volume XXX-Y 30 anni di FuoriSalone | 1990-2020 Milano Design Stories (Electa). Following the start of publication of INTERNI in China (2015), the expansion of international editions is planned. INTERNI is a communications partner of the Italian Pavilion at Expo 2025 Osaka | The Ideal City.

INTERNI is once again this year participating in a Press Café organised as part of Cersaie 2024 in Bologna (23–27 September), the international exhibition of ceramics for architecture and bathroom furnishings. For the occasion, Mondadori Group’s interiors and contemporary design magazine presents The good city: for responsible and generous architecture with speaker Alfonso Femia, an architect and founder of Atelier(s) Alfonso Femia AF517 with offices in Genoa, Milan and Paris. Much of his design and philosophical work is dedicated to water and the architecture of Mediterranean cities.

Along with journalist Patrizia Catalano, Alfonso Femia will speak about the importance of water, a resource that should be everyone’s right but which is often wasted on the well-being of a small part of the population while it is scarce in many countries around the world. The conversation will also highlight how collective awareness of the value of this supreme commodity can lead us to reconsider our values (even those we believe to be inalienable) and imagine new spaces and projects for cities that are made for everyone.

The good city: for responsible and generous architecture will be held tomorrow, Tuesday 24 September at 3 p.m. at the Press Café (Agorà dei Media – Mall 29/30). Gilda Bojardi, director of the INTERNI system will open the event.

The magazine is also celebrating its 70^th anniversary with a special display in the Lounge Bar Gardens 25/26 customised with 70 covers. These will then be distributed in poster format at the INTERNI stand.

For information www.internimagazine.it

INTERNI

A monthly magazine with a circulation of 50,000 copies, publishing began in 1954 as the first Italian periodical dedicated to interior decoration. Today INTERNI is one of the main communication tools in contemporary Italian and international design, essential for professionals and design enthusiasts. In 2024 it will be celebrating its first seventy years, during which it has been fortunate enough to share in the fantastic and adventurous history of Italian furniture and interior design. It has closely followed the growth expressed by design through the intuition and work of brilliant cultural figures, capable and courageous architects, designers and entrepreneurs. In the early 1990s, the monthly magazine became part of Mondadori Group, Italy’s leading publishing group, and a system of parallel publications have developed over time under the editorship of Gilda Bojardi, transforming the magazine from elite media to mass media. Activities by INTERNI also include the development and coordination of events and exhibitions organised to foster interaction between the different people involved in design, production and distribution. The famous FuoriSalone, an urban event that enlivens the city of Milan during the week of Salone del Mobile, was organized by INTERNI in 1990. It celebrated its 30^th edition in 2021 with the publication of Volume XXX-Y 30 anni di FuoriSalone | 1990-2020 Milano Design Stories (Electa). Following the start of publication of INTERNI in China (2015), the expansion of international editions is planned. INTERNI is a communications partner of the Italian Pavilion at Expo 2025 Osaka | The Ideal City.

On the occasion of the 2024 Pesaro Italian Capital of Culture, INTERNI, the Mondadori Group’s interior and contemporary design magazine, and Scavolini, present a series of talks entitled Cooking up Ideas – Design, Creativity, Inclusion, three events with the faces of design and beyond, identifying how to transform the kitchen from mere functionality to a multicultural, performance-oriented space.

These events will also tell the story of the development of two historic brands: INTERNI, which celebrates 70 years of business this year, and Scavolini, a leading company in this sector, founded in 1961, right in Pesaro. Both have been a part of the economic and cultural development of the country, transforming the kitchen into a highly developed product that can be adapted to different contexts.

“Today, more than ever, we talk about the kitchen in a broader sense: the domestic space used for storing and preparing food has been transformed into a ‘multitasking environment’ that is the focal point of the family unit, the heart and brain of the home”, explained Gilda Bojardi, Director of the INTERNI system. “The kitchen is increasingly active, the setting for culinary ‘performances’, and it is increasingly lived-in, an extension of the living area. It becomes a special place, the beating heart of domestic socialising. The kitchen as a space for processing ideas is also a concept that extends beyond the domestic space: the restaurant kitchen is the home of chefs who put their creativity at the service of their customers every day. It is the school kitchen, where the art of making and inventing is taught. It is the place where cultural and social differences are best understood and encountered, from soup kitchens for the needy to kitchens in prisons and care homes”.

Kicking off the series of talks is Kitchen and Design, scheduled for Thursday, 12 September at 6 pm at the Teatro Rossini in Pesaro (Sala della Repubblica – Piazza Lazzarini, 1). After introductions by Fabiana Scavolini, Scavolini Managing Director, Gilda Bojardi, INTERNI System Director, and Daniele Vimini, Deputy Mayor and Councillor for Culture of the City of Pesaro, the speakers, moderated by journalist Patrizia Catalano, will be Imma Forino, Professor of Interior Architecture and Interior Design at the Polytechnic University of Milan, and Fabio Novembre, architect, designer, and founder of Novembre Studio.

The other two events will take place in the Palazzo Gradari Salone Nobile in Pesaro (Via Rossini 24) at 6 pm. On 11 October, Kitchens and Gen Z will be held with Camilla Bellini, Francesca Del Conte WAYouth ETS, Spalvieri & Del Ciotto, while on 22 November it’ll be Made in Italy and Internationality with Luca Nichetto and Daniele Busca.

The talks are open to the public, subject to availability.

For more information, visit: www.internimagazine.it

Expectations were exceeded for INTERNI CROSS VISION at FuoriSalone 2024, which gave the design crowd intersecting visions of different cultures, languages, knowledge and countries thanks to projects with strong implications about research, sustainability and the future.

From 15 to 28 April, the event created and coordinated by the Mondadori Group’s magazine edited by Gilda Bojardi was the most popular at Design Week, with record numbers of participants and visitors. In fact, 548,000 people visited the University of Milan, the Eni Space at the Brera Botanical Garden, the Audi House of Progress at Portrait Milano and, for the first time, the Università Cattolica del Sacro Cuore. For the second year running, there was also great success at the two satellite venues: Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol.

This edition of the exhibition, which also celebrated the magazine’s first 70 years, translated the concept of “Visioni Incrociate” (ICross Vision) into experimental installations, understood as lateral, multifaceted ideas that allows apparently opposing concepts to be combined: technology and crafts, art and industry, artifice and nature, materiality and digitalisation, which today are complementary and indispensable aspects of the contemporary innovation process. At the same time, it highlights the role that Italian design culture plays in this process. During the FuoriSalone, Milan becomes a design gym for architects, designers and creative people from around the world, who come for the opportunity to compare their visions and blend knowledge in a common effort to build a more beautiful and sustainable world.

With the contribution of the 3 co-producers (Audi, Eni and the General Administration for Italy at the 2025 Osaka Expo) and in collaboration with companies and institutions, INTERNI gathered more than 40 young, famous Italian and international designers and architects and different artists in a fusion of Architecture, Design and Art. For the exhibition, 40 installations, micro-architectures and macro-objects have been created, all site-specific, that – together with conferences, talks, live performances and showcases – created a varied mosaic of styles and visions, as well as time for discussion, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI CROSS VISION in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured the exhibition was continually visible on the main social media channels and the Internet.

The INTERNI exhibition, which was created in 1990 on the initiative of Gilda Bojardi, the magazine’s editor, cemented itself as the central event of the FuoriSalone. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, which are flanked by smaller operations who also offered very interesting exhibits. The exceptional response from both the public and the media reflects INTERNI’s outright leadership in the professional living sector and in design system communication.

We thank the co-producers Audi with BIG – Bjarke Ingels Group, Eni with Italo Rota and CRA Carlo Ratti Associati, the General Administration for Italy at the 2025 Osaka Expo, and all the companies, designers and architects who participated: Wu Bin with Yardcom, Architect Vivian Coser with Centrorochas, ApexBrasil, Mario Cucinella with Roca, Jacopo Foggini and Massimo Iosa Ghini with Kiko Milano, Architect Annabel Karim Kassar with Annaka, Designer Toshiyuki Kita with Bizen City and Odate City, Architect Kengo Kuma with Quarella, Artist Cyril Lancelin with Fidenza Village – The Bicester Collection, Designer Arik Levy with Sans Souci, Architect Piero Lissoni with Sanlorenzo, Architects MAD – Architects MA Yansong and Andrea D’Antrassi with Amazon, Architect Simone Micheli with Path, Veronica Pesenti Rossi with Rubner Haus, Marco Piva with Saint-Gobain, Topotek1 – Martin Rein-Cano with Mapei and MDT-Tex, Bruno Simões with ApexBrasil, Patricia Urquiola with Cimento, Michele De Lucchi – AMDL Circle and Guido Scarabottolo with INTERNI 70 Years, Architect Marco Acerbis with Santini Cycling, Artist Carlo Bach with illycaffè and Kartell, Alessandra Baldereschi with No.3 Gin, Emiliano Calderini with Zentiva Italia, Architect Giulio Cappellini with Comunità San Patrignano, Designer Ludovica Diligu and Artists Plastique Fantastique with Labo.Art, Architect Tom Dixon with VitrA, Artist Dario Ghibaudo with Galleria De Ambrogi, Kutnia Design Hub, La Errería * Architecture Office with Tile of Spain, Claudio Larcher and Italo Rota with NABA and AMSA, Federica Marangoni with Simone Cenedese, Lorenzo Palmeri with Stone Italiana, Catello Raffaele with IUAD, Marco Nereo Rotelli with Bertolotto, David Monacchi with Comune di Pesaro, Capitale della Cultura Italiana 2024, and Renco, CastagnaRavelli, Marcantonio with qeeboo, Giulio Cappellini with Eataly, Studio Azzurro with Urban Up | Unipol.

To celebrate its 70^th anniversary, INTERNI is turning over a new leaf and charting a new course. Starting with the May issue, the Mondadori Group’s interior and contemporary design magazine, edited by Gilda Bojardi, will have a new look: an entirely redesigned graphical design by the Tomo Tomo studio and even more content documenting, interpreting and promoting the evolution of projects in architecture, interior and design.

The new INTERNI, on newsstands as of Friday 3 May, will offer a broader range of columns to broaden the interpretation of projects from the macro to micro scale, expanding the vision towards science and the humanities. To do so, it will also rely on the curious and critical gaze of well-known professionals from around the world, who will report on project-related events, achievements and personalities.

The richer content will also correspond to a clearer, simpler and also more rigorous graphical image. Davide Di Gennaro and Luca Pitoni, founders of the Tomo Tomo studio and new art directors of INTERNI, explain: ‘A few years ago, Jasper Morrison called it Supernormal, an approach to design in search of pure form, the simplest form, without frills that distract from the function. The new graphical design of INTERNI is based on the same idea. A dryness and visual linearity guide the contents, a distinctive frame that enhances rather than overpowers, with the idea that a magazine consists first and foremost of its contents. We wanted larger photographs, more readable texts and a more obvious, linear structure, all aimed at building the strength of this new visual form. This timeless form adopts and updates the stylistic features of modernism to bring freshness and character to the pages of this historical magazine.’

The new image of INTERNI will debut in May with an English-language issue that will be officially presented in New York at NYCxDesign (16–23 May 2024) with a focus on the American creative scene. The virtuous design relationships binding Italy to New York — and the United States in general — are documented by the stories of outstanding Italians who have chosen their base of operations overseas and also American designers who have established fertile collaborations with Made in Italy companies. These are featured in the issue with a wide-ranging report on their settlement in the Big Apple through increasingly important and striking spaces and showrooms: a tangible sign of the growing success of Italian design in the American market.

The unveiling of the new issue will also form the centrepiece of a gala evening at the Consulate General of Italy in New York, where INTERNI will celebrate its 70th anniversary on 20 May with a talk entitled Big Italy in New York – Manufacturing Value. Inclusiveness, Innovation and Sustainability. The event will see the extraordinary participation of Fabrizio Di Michele, Consul General of Italy in New York, Gilda Bojardi, Director of INTERNI Magazine, Carlotta de Bevilacqua, President and CEO of Artemide, Laura Anzani, CEO of Poliform USA, Giulio Cappellini, an architect, designer and entrepreneur, Nicola Coropulis, CEO of Poltrona Frau, Francesco Farina, CEO of B&B Italia Americas, Bjarke Ingels Studio, BIG, Gabellini Sheppard Associates Giuseppe Lignano, LOT-EK, Lissoni Architecture NY, Pei Cobb Freed & Partners Skidmore, Owings & Merrill and SOM.

The May issue of INTERNI will also be specially distributed in the most representative showrooms and flagship stores of the NoMad, Madison Avenue and Soho circuit; ICFF; the most important design studios in New York; major design and architecture schools; Libreria Rizzoli; and a select number of book and magazine stores.

The launch of the new issue will also be supported nationwide with a publicity campaign in major newspapers and trade publications and at points of sale.

Tv Sorrisi e Canzoni, the benchmark brand in the entertainment world, is once again taking part in this year’s FuoriSalone by bringing a special artist.

The Sorrisi show, which will be held on Sunday 21 April in the Aula Magna of the University of Milan, as part of the INTERNI CROSS VISION exhibition-event, will feature one of Italy’s best-loved stars: Emma.

A versatile and eclectic artist, Emma, real name Emmanuela Marrone, is one of the most popular artists on the Italian music scene, and will be the guest of Tv Sorrisi e Canzoni director Aldo Vitali in an unmissable event celebrating Italian music. During the event, the singer will be honoured with the Telegatto, the prestigious award given to the most important personalities in show business.

Emma will perform for the Tv Sorrisi e Canzoni audience in a special showcase at 6 p.m. (free admission subject to availability).

Installations, themed exhibitions and micro-architecture that highlight the know-how, research and experimentation of Italian design and its interaction with the world, embracing and emphasising the universal principles of sustainability and protection of the places where we live. This is the idea behind the eagerly awaited INTERNI CROSS VISION exhibition-event, held to celebrate the magazine’s 70th anniversary and make the next edition of FuoriSalone unforgettable.

More than 40 creative projects by more than 44 designers from 12 different countries will be presented at 6 iconic locations across Milan, which will host 14 days of events, meetings and talks with leading figures in design and much more. These are the numbers for Interni Cross Vision, the exhibition created by INTERNI, the magazine for interiors and contemporary design produced by the Mondadori Group and edited by Gilda Bojardi. The events will take place from 15 to 28 April in the courtyards of the University of Milan, Eni Space at the Brera Botanical Garden, and Portrait Milano, home of the Audi House of Progress. Renewing its role as an ‘activator’ of design energy, INTERNI expands its exhibition venues this year, including for the second time Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol, and, for the first time, Università Cattolica.

The exhibition intends to express the transverse, polyphonic thinking that allows apparently opposing concepts to be combined — technology and craftsmanship, art and industry, production and nature, materials and digital products — understood as complementary and indispensable elements of contemporary innovation. At the same time, it highlights the role that Italian design culture plays in this process. During Design Week in April, Milan becomes a design gym for architects, designers and creative people from around the world, who come for the opportunity to compare their visions and blend knowledge in a common effort to build a more beautiful and sustainable world.

INTERNI CROSS VISION is one of the main initiatives proposed by the Municipality of Milan for Design Week and FuoriSalone 2024. The latter was created in 1990 by Gilda Bojardi and is universally recognised as a key event in international design and architecture.

INTERNI’S 70^TH ANNIVERSARY

But INTERNI CROSS VISION, is also an opportunity to celebrate INTERNI’s 70^th anniversary, with 30 years under the creative leadership of director Gilda Bojardi.

‘In April, INTERNI officially begins the celebrations for its first 70 years of publication, a dense journey that has documented, interpreted and promoted the evolution of architecture, interior design and design around the world,’ says Gilda Bojardi. ‘In 70 years, we have had the fortune to share in the fantastic, adventurous history of Italian design and furnishing, the famous Made in Italy trademark, and we have closely followed the growth it expresses thanks to the work of brilliant men and women in culture, architects and designers, intuitive and courageous entrepreneurs. INTERIOR has evolved with design. With an increasingly precise commitment to communicating the project culture internationally, it has developed a system of parallel publications to shift the monthly magazine from elite media to mass media. Its activities also include the conception and coordination of events and exhibitions, organised to foster interaction between the different people designing, producing, distributing and disseminating.’

For this important anniversary, AMDL CIRCLE – Michele De Lucchi and Guido Scarabottolo have created Diorama 70, an installation in the auditorium of the University of Milan that presents a journey immersed in a landscape that can be observed from multiple perspectives and unconventional angles. Drawing, art and architecture meet in a large-scale diorama that transposes Scarabottolo’s signs from paper to an unexpected size, inviting exploration and three-dimensional immersion. This imaginary scene can be traversed, winding through seven majestic mountains, each of which narrates one of INTERNI’s 70 years of history. The display culminates in an imposing erupting volcano, a vibrant symbol of the magazine’s vitality and incessant dynamics. The evocative metaphor complements the magazine’s cross-cutting approach to the changes in morphology, aesthetics and landscape of Milan that it has witnessed for 70 years. The decision to produce the scenic effects of a diorama translates into the exclusive use of paper to create all the elements, with particular attention to the selection of materials. In each of the seven mountains, the story of the magazine’s seven decades continues through 700 covers, which are graphically combined and presented to visitors in the form of posters, rounding out the entire narrative scenario.

To kick off the celebrations, INTERNI organised an exclusive gala dinner on Sunday 14 April in the 18^th-century courtyard of the University of Milan. The evening was reserved for 200 guests, including entrepreneurs, architects and designers, and seven outstanding designers — Piero Lissoni, Patricia Urquiola, Michele De Lucchi, Ferruccio Laviani, Benedetta Tagliabue, Francesca Lanzavecchia and Elena Salmistraro — recounted 70 years of design through the mise en place and decorations on the 21 tables.

INTERNI CROSS VISION, which already promises to be memorable for its variety, research and distinctiveness, will be officially presented on Monday 15 April at 14.30 in the auditorium at the University of Milan (via Festa del Perdono, 7). In addition to designers, the press conference will be attended by: Ambassador Mario Vattani, General Commissioner for Italy at Expo 2025 Osaka; Archbishop Rino Fisichella, Pro-Prefect of the Dicastery for Evangelisation; Satoshi Suzuki, Japanese Ambassador to Italy; Mauro Battocchi, Director General for Promotion of ‘Sistema Paese’; Italian Ministry of Foreign Affairs; Alessia Cappello, Councillor for Economic Development and Labour Policies, Municipality of Milan; Maria Pia Abbracchio, Deputy Vice-Chancellor focused on Research and Innovation, University of Milan; Franco Anelli, Rector of Università Cattolica; Antonio Porro, CEO of Mondadori Group; Fabrizio Longo, Director of Audi Italia; Matteo Ricci, Mayor of Pesaro – Italian Capital of Culture 2024; and Gilda Bojardi, Director of INTERNI. The conference was moderated by journalist Monica Maggioni.

The three co-producers of the exhibition are: Audi, Eni and the General Commissioner for Italy at Expo 2025 Osaka.

The main sponsors of INTERNI CROSS VISION are: Audi, a leading brand in the automotive world, invests its technological edge in conscious mobility and is committed to decarbonising all production plants by next year; Eni is a global energy company present in 62 countries with more than 30,000 employees. Originally an oil & gas company, it has developed into an integrated energy company. It plays a leading role in ensuring energy security amid the energy transition. It aims to achieve carbon neutrality by 2050 by decarbonising its processes and the products it sells. Finally, last sponsor is the General Commissioner for Italy at Expo 2025 Osaka, with a preview of the model for the future Italian Pavilion for EXPO 2025 Osaka.

At Portrait Milano, on Corso Venezia 11 – Audi House of Progress

Reflaction: a combination of the words ‘reflection’ and ‘action’ forms the title of the installation designed for Audi by BIG – Bjarke Ingels Group. ‘Action’ is understood as action aimed at harmonious technological evolution, but also as a concrete commitment to environmental protection and building a more equitable social ecosystem. ‘Reflaction’ is an invitation to reflect on the consequences of what we do and the meaning of our very existence in the world. It is no surprise that mirrors were chosen to define two high walls that intersect symmetrically, dividing the centre of the Piazza del Quadrilatero at Portrait Milano into four areas using imposing walls (10 m x 1.2 m x 8.5 m), the same number as Audi’s rings. Almost invisible, the structure multiplies people and objects, creating different situations that invite us to the numerous activities offered during the FuoriSalone. Visitors can move around Reflaction and stop in the Performance section, where two Audi SQ6s in different shades of grey are on display for the official preview. Community, in the shade of Japanese maple trees, is the space dedicated to stimulating exchange and conviviality. Knowledge consists of a circular amphitheatre with solid wood steps and chrome-plated steel balustrades where meetings and talks are held. The Audi light technologies area shows the innovative digital lighting technologies developed by the German brand.

At the Brera Botanical Garden – Eni Space

The Brera Botanical Garden turns into Eni Space to host sunRICE, the recipe for happiness. The installation, designed by CRA – Carlo Ratti Associati and Italo Rota for Eni in collaboration with Niko Romito, presents an experience dedicated to happiness — eating well, new discoveries and everything unusual. Visitors are led to see familiar elements of everyday life with new eyes via a simple food: rice. Starting with the plant and moving on to the ingredient and its innovative use in the kitchen, this step-by-step journey also shows how rice processing waste can become raw material for new, sustainable buildings. The installation consists of triangular modules made of geopolymer (silica-based) suitable for outdoor use. This material is generated by reusing rice milling waste (rice husks) in a zero-impact production process. In a spirit of circularity, the installation will be transformed once again at the end of the exhibition, becoming nourishment put back into the soil for cultivation.
For SunRICE, Chef Niko Romito, who has built his own distinctive vision of food and gastronomy over the years based on the circularity of creative thought, has created a biscuit whose ingredients include rice and herbaceous raw materials grown in the Brera Botanical Garden. The tasting offered to visitors will contribute to an unexpected experience and promote the core values of the initiative.
SunRICE focuses on sharing the core issues behind transformative economies, wellness and health, skills and training.

At the University of Milan, the future Italian Pavilion for EXPO 2025 Osaka

Already the focus of two meetings organised last autumn — in Bergamo for the Landscape Festival and in Bologna at Cersaie — the Italian Pavilion at Expo 2025 Osaka is now the star of FuoriSalone in Milan. In fact, the 1:100 scale model of the building designed by Mario Cucinella – MCA Architects is on display as part of the Cross Vision exhibition in the University of Milan auditorium. The model illustrates the founding principles of the work but also the communication agreement between the General Commissioner for Italy at Expo 2025 Osaka and INTERNI. This partnership will result in a series of events and presentations that will accompany the public at the World Expo scheduled in Osaka, Japan from 13 April to 13 October 2025.

‘Milan Design Week celebrates “Italian know-how”, whose value is globally recognised,’ says the Italian Commissioner for Expo 2025, Ambassador Mario Vattani. ‘The FuoriSalone exhibition organised by Interni is the ideal setting to officially present the Italian Pavilion designed by Mario Cucinella’s Studio (MCA), which will host all of “Sistema Paese”. The theme of our pavilion is “Art Regenerates Life”. For us, the term “art” is understood in a broad sense and is synonymous with eclectic Italian creativity, that “thinking with your hands” that forms the basis of our success in design around the world.’

Mario Cucinella’s project focuses on people and their interactions with society, technology and sustainability. The architecture of the pavilion revisits the ideal Renaissance city in a contemporary key, with the theatre, piazza and Italian-style garden as distinctive sites of Italian urban planning. ‘Designing the Italian Pavilion for Expo 2025 Osaka,’ says Mario Cucinella, founder and creative director of MCA – Mario Cucinella Architects, ‘is a unique opportunity to create a stage where we not only showcase our country’s culture, history and innovation, but also create a place where we can weave connections.’

Installations and designers: the leaders in INTERNI CROSS VISION

The large INTERNI exhibition-event was created to initiate and multiply connections and relationships in a virtuous system among creative figures, businesses and distribution networks who have a fundamental need to connect people and ideas from different cultures and backgrounds. In collaboration with businesses, multinational companies, start-ups and institutions, more than 44 designers have created over 40 projects (site-specific installations, displays, design islands, micro-architecture and macro-objects) to explore the theme of this year’s exhibition.

University of Milan

At the University of Milan, a series of impressive installations come to life. Oceans, mountains, paths suspended over water, stone gardens, constellations and monumental sculptures lead visitors through environments that require respect and rediscovery, inviting people to reflect on the topics of design, innovation, recovery and sustainability.

The 18th-century courtyard houses the installation SUB: Sustainable Underwater Balance, designed and created by Piero Lissoni and Sanlorenzo. Through immersion in a virtual sea, it tells of the green future of yachting, setting the silhouette of innovative hydrogen-powered boats alongside sea creatures, waves and swimmers. The work consists of an open pavilion with rectangular floor plan enclosed by a roof and wall to mark the edges. Both architectural elements are entirely covered with LED walls that recreate the lights and sounds of the marine environment, while the platform is made of a reflective material. Walking through the pavilion, visitors are enveloped by the projections for evocative immersive effect.

The Pharmacy Courtyard houses The Amazing Walk, created by Amazon in collaboration with MAD Architects. The international architecture firm chose the image of a mountain to accompany the public through the discovery of home products, furniture, lighting, smart home and technological accessories available on Amazon.it. The mountain is accessed via a path suspended over a body of water, symbolising the customers’ journey of product exploration.

The exhibition continues in the Courtyard of Honour with dozens of extraordinary installations, starting with Travelogue on Mountains by Wu Bin, a project with strong symbolic value that translates into the discovery of Oriental architecture. Made of lightweight and environmentally friendly materials produced by Yardcom, it consists of a labyrinth outlined by long sheets of DuPont^® Tyvek® positioned at regular intervals, leading to the heart of the work containing a pool of water. The work was also supported by INTERNI China.

Annabel Karim Kassar responds to the theme of INTERNI Cross Vision with her first encounter between performance and installation. In fact, Travelling incorporates a studio space where visitors can watch her paint (Tuesday 16 and Wednesday 17 April, from 2 to 4 p.m.). The works she produces will complete and transform the environment during the exhibition period, crossing the boundary between finished architecture and active experience. The project, by AKK Architects – Annaka, is divided into seven rooms, each representing a human activity: work, music, sexuality, meditation, art, play, cinema.

In contrast, the image of a flower, which symbolises lightness, renewal and evolution, is the leitmotif and basic module of the Stone Garden, a project by Vivian Coser promoted by Centrorochas (Brazilian Center of Natural Stone Exporters) and ApexBrasil and organised by It’s Natural – Brazilian Natural Stone. Involved in creating biophilic projects for more than 20 years, the Brazilian designer chose this form because it encapsulates the concept of biophilia used in architecture to give life to spaces ‘that blossom and change, just like the life of a flower’.

Internationally renowned Japanese architect Kengo Kuma presents StoneGrove. Using modular elements in marble and quartz agglomerates, he reinterprets the principles of Ikebana in a contemporary key and with alternative materials, creating a composition that represents the different textures and finishes of stone products made by Quarella.

Umbral, the Temple of Listening was produced by Rubner Haus based on a design by Carlo Farina, Veronica Pesenti Rossi and Memo Sánchez Cárdenas, under the guidance of the Franco Albini Foundation. The concept of the installation is the importance of co-creation. The title Umbral — ‘threshold’ in Spanish — evokes the idea of a boundary between the known and the unknown, and invites us to enter a new design culture, whose centrepieces are the Blockhaus solid wood construction system and the principles of the Albini Method. Red thread, both real and symbolic, creates the central tree representing the bond that unites us all in a single community of sharing.

Marco Piva for Saint-Gobain Italia gives life to Material Tower a rigorous hexagonal structure more than 5 metres high that houses and encloses a glass wool sculpture with soft, undefined contours, symbolising ‘a cloud of creative thoughts’. The filaments capture light and nuances from the top of the tower, which is outlined in LEDs of different colours. Of the six sides of the tower, two have tactile cladding and two are transparent, which, like suspended windows, reveal what lies within the glass volume. The remaining two consist of LED walls presenting the story of production at Saint-Gobain.

Inspired by Kiko Milano’s iconic 3D Hydra Lipgloss, which blends glossy transparencies with sensual colours and volumes, Tandem interweaves the two different design approaches of Jacopo Foggini and Massimo Iosa Ghini to recount how diversity can be transformed into harmony. Anchored to two elements with rounded corners designed by Massimo Iosa Ghini, Jacopo Foggini’s large chandelier is a cascade of transparent rods that plunge into the ‘lip’ shapes of the sofa designed by Massimo Iosa Ghini.

The large totem El Paron – Wisteria Tower by designer Patricia Urquiola for Cimento evokes a sense of movement, towering in the Courtyard of Honour and representing the intersection of nature and technology, production and the environment. El Paron — a term in Venetian dialect meaning ‘the master’, traditionally referring to the bell tower of a church, a tall structure that dominates the landscape — is a monumental sculpture composed of four overlapping modular elements that reach a height of 10 metres.

Designed by Mario Cucinella Architects for Roca, Sparking Change is a 4.5-metre-high semicircular backdrop made of 1,200 3D-printed modular ceramic elements. It recounts the evolution of the sector between tradition and industrial innovation. The concept is inspired by new developments in technology and digital tools and bears witness to the renewal behind sustainability, thus reflecting the essence of Roca.

I am what I throw away is by Italo Rota, NABA Scientific Advisor, and Claudio Larcher, NABA Design Area Leader, with the involvement of students in the Design Department of NABA Academy and AMSA – A2A Group. It uses both recycled and innovative materials to make the ethics of circular processes and the virtuous results of recycling visible and understandable.

Eighteen portals consisting of golden spheres and arranged in six rows form Mille Miroirs is a brilliant, spectacular, dreamlike landscape of regular geometries by French designer Cyril Lancelin for Fidenza Village, part of The Bicester Collection. As they walk between the structures, people move between shadows, light and reflections, plunging ‘into the heart of the artist’s imagination and losing their balance, out of time and reality’ in an enthralling atmosphere.

PATH – Dream | Dine| Delight | 37 hectares of pure wellness by Simone Micheli recalls the PATH project at Porto San Vito in Grado, which covers an area of 37 hectares. Based on a concept by Andrea Bigot, CEO of Porto San Vito, the pavilion traces the geometry and contents of Simone Micheli’s vast architectural project and accompanies people viewing it on a virtual journey through the focus and themes of the area’s redevelopment.

Sit Together – Climate Adaptive Bench by Berlin-based studio Topotek 1 in collaboration with MDT-tex and with the support of Mapei, is part of the design project for a new range of street furniture that adapts to climate change. The prototype, previewed at the INTERNI exhibition-event, is the result of a formal union between the classical European bench and wind towers in ancient Persian tradition: a welcoming bench at any time of day and in any season, where one can sit and socialise. One side is warm and darker and the other is cool and lighter, while the tower protects it from the sun.

Also in the Courtyard of Honour, Ludovica Diligu, designer and founder of Labo.Art, together with the artistic duo Plastique Fantastique (Marco Canevacci and Yena Young), brings Planetarium to life. This 9-metre-diameter inflatable structure surrounds a tree trunk and transports the public into a planetarium with constellations made of branches, leaves, stars and the voice of Pablo Trincia reciting nursery rhymes by Gianni Rodari. The De Ambrogi Gallery exhibits Marvelous Creatures, two large sculptures in recycled plastic by the artist Dario Ghibaudo, while sport and design interact, intersect, observe and talk to each other in the Powerful Intersections project by Marco Acerbis for Santini Cycling.

Marco Nereo Rotelli, with Ever in Art^® for Bertolotto, has designed a large golden portal, Door is Love, installed behind the arches of the lower portico of the Courtyard of Honour. Consisting of 46 golden gates, it symbolises entry to all the cities of the world. The threshold is understood as a real and metaphorical space, a boundary between matter and nature, which becomes a gateway, a place of passage, of waiting and meditation. There, a packaged tank displaying the word ‘LOVE’ is situated as a further message of peace.

The tour continues in the lower portico with the exhibition From a Thousand Years to the Future curated by Japanese designer Toshiyuki Kita with Bizen City and Odate City. It reflects on the future of traditional Japanese craftsmanship and the topicality of crafts that have reached high levels of perfection over the years. Juxtaposing the skills and creativity of the crafts originating in the two Japanese towns, the exhibition showcases, for the first time in Italy, works with a thousand-year history.

Re-Ceramic by Tom Dixon for VitrA is an exploration into the world of recycling and an opportunity to present the Liquid line of high-strength ceramic bathroom fixtures created using an innovative process. The installation shows the stages of material transformation leading to the creation of the Liquid washbasin, the first in the world made of almost 100% recycled ceramic from waste materials recovered during the production of such fixtures.

For Caravanserraglio, Lorenzo Palmeri elaborated on the concept of ‘mingling’, designing a space conceived precisely for transit and to receive people passing through the lower portico of the Courtyard of Honour. For its construction, he chose Cosmolite^® from Stone Italiana, a material consisting of recycled minerals from the quarrying industry.

Turkish designer Julide Konukoglu then covered part of the columns of the lower portico with strips of Kutnia fabric for her installation Weaving Inside Out. She creates a contrast between the hardness of stone and the softness of this contemporary handmade fabric, which blends history, research and innovation. Other columns give life to the Quinte Mutevoli project, created by Catello Raffaele, Ornella Formati and Vincenzo Esposito in collaboration with the students of the Interior Architecture Course at the IUAD. This project immerses visitors in ‘active participation’ that allows them to customise parts of the installation, freely moving its coloured slats.

Conceived by Giulio Cappellini, The Art of Independence stems from the activities at the San Patrignano Community craft workshop. It expresses the latest developments in the work carried out there using digital tools, which allow the community’s young people to follow training useful for their professional reintegration. Covering four entrance columns of the University of Milan, it is intended to emphasise the ancient building by means of graphical signs that draw on a contemporary key to reinterpret a series of decorations found in various corners and historical buildings of the city.

The theme of wellness, taking care of oneself and reconnecting with nature, is dedicated to Metodo Benessere, the installation designed for Zentiva Italia by Emiliano Calderin, which tells the story of the iconic Schoum Solution bottle. With its harmonious scheme, the installation creates a transverse relationship between the product, its narrative, and the architecture, before returning to the city with the iconic Torre Velasca, which becomes the view, reference, inspiration and perspective of the installation itself. The itinerary, which develops organically around the columns of the cloister in the Courtyard of Honour, also houses the work by students at the University of Genoa who took part in a workshop focused on creatively reinterpreting the bottle of this well-known plant-based drug.

An example of the versatile Tile of Spain catalogue of Spanish ceramic manufacturers is presented by designers Carlos Sánchez García and Luis Navarro Jover with their House of Mirrors, an installation consisting of ceramic elements with mirrored walls that multiply the view of the tiles on display.

The West Loggia, doorways of the Grand Staircase and the Courtyard of Honour are transformed into the Brazilian design manifesto curated by Bruno Simões and organised by ApexBrasil. The project is inspired by Coccoloba gigantifolia, a plant recently discovered in the Amazon which is known for its resilience and originality. The 50 selected companies and independent design studios reflect the present, and the creations, made with different materials and techniques and inspired by Brazilian culture and landscape, hail from different regions of the country. The exhibition is accessed via the two imposing staircases on either side of the university vestibule, which will house an immersive installation evoking the importance of water and light in the process of photosynthesis. The organic design of nature is exemplified both in the set design by Estojo Arquitetura and in the pieces and their innovative, sensitive use of natural materials.

The East Loggia will shine with Arik Levy’s Path of Visions for Sans Souci. Suspended mirror elements held together by cables and jointed connections that rotate randomly continuously multiply the space, superimposing images of architecture, landscape and people. The installation continues in the Courtyard of Honour, where the faces of the sculpture Ghost interact with anotherreflective composition that, when placed on the wall, projects light and reflections prismatically.

The works will also include chandelier-sculptures: Unlocking No.3 Flavours a spiral shape (1.20 x 1.50) designed by Alessandra Baldereschi for No.3 Gin, which interprets and imagines ‘making the aroma of gin visible’ with a delicate, fairy-tale touch; and Scomposizione di un volo by Federica Marangoni which, with the support of Murano glassworker Simone Cenedese, uses a deliberately classical structure to depict crystal seagulls, whose legs also run along the central tube almost as if supporting it. The work is ‘a metaphor for the life of a city on the water, a strong aesthetic presence, symbolically uniting good and evil, air and earth’.

Finally, 100% Arabica, Uni viaggio alla scoperta tra design e sostenibilità is the design for the exhibition press rooms at the University of Milan. It is inspired by Arabica coffee plantations, and the walls are covered in wallpaper depicting coffee plants. The arrangement of the space, curated by Carlo Bach, artistic director of illycaffè in collaboration with Kartell, is intended to highlight Italian know-how in a constructive comparison with the cultures of other countries. It consists of research, innovation, and experimentation based on the universal principles of sustainability and protecting places — so much so that the furnishings are made from coffee capsule waste.

The new location: Università Cattolica

Università Cattolica, which for the first time is included in the circuit of exhibitions organised by INTERNI, hosts Sonosfera® by David Monacchi, Sherwood by Marcantonio and projections on the former Castagnaravelli barracks.

From Pesaro – Italian Capital of Culture 2024, comes Sonosfera®, resulting from the vision of its inventor, David Monacchi. This initiative embodies the union of art, technology and environmental awareness. Monacchi uses his interdisciplinary expertise in sound engineering, field research and eco-acoustic art to pay tribute to Pesaro as a UNESCO City of Music. Sonosfera^®, which has been hosted in Pesaro since its creation, will be presented in the Leone XIII Courtyard of Honour at Università Cattolica. This exhibition aims to tell the story of Pesaro and go beyond the classic concept of a temporary installation by presenting a work resulting from decades of research and concrete actions.

The Sonosfera^® experience is accessible in groups of 40 people, who will be immersed in a three-dimensional sound field created by 45 loudspeakers positioned in a spherical geometry. This sensory theatre reproduces the closest sound to reality ever made. Sound spectrograms are projected onto a 360° ultra high-definition sphere, generating a powerful visual transposition of the audio experience, overturning perceptual hierarchies. Sonosfera® fits into this epochal ecological transition as an accelerator of consciousness, where high technology paradoxically allows us to reconnect with the primordial world through profound sensory and cognitive experiences. The sounds of the Earth’s oldest and most diverse forest ecosystems are recorded in 3D and projected in every direction. Partners in the installation include CTE Square – Home of Emerging Technologies and Renco, an international company present in 20 countries and a benchmark in engineering and design. Free entrance by reservation at the following link.

Large deer animate a dreamlike universe between fantasy and reality. A presence with a strong energy dominates the space of the Benedict XV and Pio XI Cloisters at Università Cattolica, awakening emotions and immortalising the relationship between man and nature. Sherwood, a QEEBOO project designed by Marcantonio, consists of an imposing deer whose antlers branch out to become chandeliers decorated with crystals and pendants. The animal’s strong natural energy is immortalised by the designer, who imagines it moving proudly through a forest, creating magical glowing light in the night with its mighty horns, as if it were a guide to follow. Sherwood takes centre stage in indoor and outdoor spaces.

Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol.

For the second year running, Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol join in the INTERNI CROSS VISION exhibition-event circuit.

Eataly Smeraldo presents Food, Design & Happiness, a work created by Giulio Cappellini. It consists of four suspended modular panels supported by natural wood frames that form a backdrop for transparent containers holding wine, legumes, pasta and oil. Each screen is divided into modules made of rice paper. The work, which will remain on view until 6 May, fits like the wings of a stage into the entrance hall of the former Smeraldo Theatre and narrates everyday products in the store in a unique and different way.

Continuing with the H2O Help installation in the 2023 edition dedicated to the water emergency, this year Urban Up | Unipol bears witness to its commitment to environmental sustainability through a large installation focused on air. ‘The Breath of Air’, designed by Studio Azzurro, transforms De Castillia 23 into a 4,000-m² vertical sky using 13 soft, air-inflated ‘Magritte-style’ clouds of various sizes (from 7.5 m x 2.5 m to 13.5 m x 5 m). Installed on the building façade, they are lit in blue every evening starting at 8 p.m. The aim of the installation chosen by Urban Up | Unipol is to raise awareness among the broader public at Design Week 2024 of the importance of focusing on air quality improvement in urban design and in the management policies of large cities (including Milan).

The INTERNI System

The INTERNI integrated system of communication multiplies and reiterates its role as a key source of information for the world of design. Three printed publications (Interni, Interni King Size and FuoriSalone Guide), one major event (Interni CROSS VISION), two digital events (Interni King Size and the FuoriSalone Guide), Interni online (website and social media), with in-depth features and videos conveyed through a newsletter system, all provide tools so you can keep up to date in real time on trends, novelties and design previews.

Now in its 34th edition, the FuoriSalone Guide is the essential handbook for anyone who wants to discover and explore the increasingly packed calendar of Milan Design Week. 350 events involving the companies, designers and architects participating in FuoriSalone are presented briefly, organised both by day and in alphabetical order. The guide, which is available for free with the April issue of INTERNI in Milan and at all the showrooms, institutions, museums and other locations participating in FuoriSalone 2024 (as well as at the fair itself), can also be accessed online (both on tablet and smartphone) with an interactive map.

The brand’s strength is also clearly visible on the ground. In fact, a major street advertising campaign is planned for CROSS VISION with: 10 customised points of sale at the Malpensa (T1) and Linate airports and at Milan Central Station; 68 digital screens at Milan Central Station, 10 large retro media on shuttles/buses; 38 LCD monitors on the Digimupi circuit at the Cadorna, Porta Garibaldi, Domodossola, Lambrate, Rogoredo and Bovisa railway stations; 17 LCD monitors for Brian & Barry Digital Downton in Piazza San Babila; 15 digital box installations on Corso Vittorio Emanuele; 41 selected FSU digital installations (from the Clear Channel circuit) in the centre of Milan; window displays at the Mondadori Multicenter in Piazza Duomo, the Rizzoli Store in Galleria Vittorio Emanuele and the related Ledwall circuit in both stores; as well as 50 customised newsstands around the centre and at major transit points in the city.

For information www.internimagazine.it

INTERNI DESIGN RE-EVOLUTION confirmed and exceeded expectations at FuoriSalone 2023 that gave the design project community a great gift in terms of research, sustainability and the future.

From 17 to 26 April, the event, created and coordinated by the Mondadori Group magazine directed by Gilda Bojardi, has produced record numbers, recording an audience presence of 400,000 people in the three institutional venues: the University of Milan, Eni Space in the Botanical Garden of Brera, and the Audi House of Progress at the Portrait Milano. It’s also been a great public success in its two satellite locations:  Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol. In addition, more than 150,000 users viewed the first fully digital installation at the Torre Velasca.

This edition of the exhibition has translated the concept of Evolutionary Thought into experimental installations, intended as a design tool for new known and unknown territories: physical and digital, multimedia, present and future.

With the contribution of the 3 co-producers (Audi, Eni and Whirpool) and in collaboration with companies and institutions, INTERNI has gathered more than 40 famous and young Italian and international designers and architects and some artists, in a fusion between Architecture, Design and Art.  For the exhibition, 40 installations, micro-architectures and macro-objects have been created, all site-specific that – together with conferences, talks, live performances and showcases – have created a varied mosaic of styles and visions, as well as time for discussion, attracting thousands of people. Visitors included large numbers of Italian and international journalists, who provided excellent coverage for INTERNI Design Re-Evolution in the daily papers, on radio and TV, in the trade press and in popular magazines, and ensured a continuous presence for the exhibition on the main social channels and the web.

The INTERNI exhibition confirms its place as the iconic event of the FuoriSalone, created as an initiative of the magazine’s editor, Gilda Bojardi. The foundation of its success is the outstanding design and cultural content of the installations, the internationally famous brands involved, flanked by smaller operations who also offered exhibits of great interest.

The exceptional response from both the public and the media reflects the absolute leadership of INTERNI in the professional living sector and in design system communication.

We thank the co-producers Audi with Gabriele Chiave and Controvento, Eni with Italo Rota and CRA Carlo Ratti Associati, Whirlpool with Odile Decq Studio, and all the companies, designers and architects who participated: Mirage with Andrea Boschetti and Metrogramma, It’s Natural, Centrorochas and ApexBrasil with Vivian Coser, Annaka with Annabel Karim Kassar Architects, Felis with Intro and FMG Shapes with Massimo Iosa Ghini, AXA IM Alts with Ma Yansong and Andrea D’Antrassi MAD Architects, Mapei and ICA Group with One Works, ApexBrasil with Bruno Simões, Roca with Benedetta Tagliabue EMBT Architects, Landscape Festival with Topotek 1, Sanlorenzo with Piero Lissoni, Galleria De Ambrogi with Gianluigi Colin, Amazon with Stefano Boeri Interiors, Simone Micheli, DotGallina with Jacopo Foggini, Artemide with MCA – Mario Cucinella Architects, Missoni with Alberto Caliri, Tile of Spain with Tomás Alonso Studio, Itelyum with Roberto Banfi/Studeo Group, Caparol, Build-Up with Silvio De Ponte Architects, Labo.Art with Ludovica Diligu, Studio Gum with Sergio Fiorentino, Besenzoni with Francesco Forcellini, Halo Edition with Mandalaki, Ever In Art with Marco Nereo Rotelli, Embassy of Italy in Madrid with Carmelo Zappulla External Reference, Levi’s with Ian Berry, Giannoni & Santoni with Gianni Lucchesi, Fidenza Village with Urbansolid, Pedrali, Zambaiti Parati, Concreta with CaberlonCaroppi, Boero with Francesca Grassi/Italo Rota Studio, Cimento with Parisotto + Formenton Architects, Atelier Biagetti, Eataly with Paola Navone/Otto Studio, Urban Up | Unipol De Castillia 23 with Maria Cristina Finucci, Hines with Elena Salmistraro.