Interni

During the Salone del Mobile.Milano Shanghai  (20 – 22 November 2019), INTERNI will present the design talk The new frontiers of entrepreneurship.

The event, organised together with INTERNI China, will examine the strategic and productive directions of Italian design and the ways in which it is perceived in Asian markets, especially in China which is now the seventh biggest market for Italian furniture exports (Source: Assarredo). The protagonists of the conversation, which will take place on Thursday 21 November at 3.3 pm at the Shanghai Exhibition Center (Dome Hall – Piazza Italiana), will be Yang Dongjiang (Editor-in-chief INTERNI China and professor at the Academy Art and Design Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Renato Minotti (Co-CEO, Minotti), Giulia Molteni (Head of Marketing and Communication, Molteni&C|Dada), Antony Margiasso (Head of Industrial Design, Pininfarina Shanghai), Maria Porro (Head of Marketing and Communication, Porro), Eleonore Cavalli (Visionnaire Art Director), Sammy Ren and Cathy Zhang (Founders, Domus Tiandi).

Italian Design Factories, the fifth volume in the INTERNI Serie Oro, dedicated to Italian companies,  will receive its first presentation in Shanghai. The book ideally develops the narrative begun in 2014 with the celebratory volume marking the magazine’s 60^th anniversary, followed, in 2016, by a collectors’ edition 500 Italian Design Icons Still in Production, and in 2017 by Icon Makers and in 2018 by Icon Architects.

“In a certain sense, this volume summarises and constitutes a global overview of the themes examined earlier,” explained Gilda Bojardi, editor-in-chief of INTERNI. “In fact, it is in the factories that we find the skills and the main players of the design system. And it is in the factories, in the sense of the locations of technical and cultural production, that the magic takes place that leads to ideas taking shape and being transformed into an object that has the power to move. Our focus is on all those situations in which the great tradition of Italian craftsmanship is renewed focus in a way that can be integrated into today’s most advanced industrial processes and seize the opportunities offered by digital technologies,” Bojardi concluded.

A total of 57 companies are presented by Italian Design Factories: each of them described through their specific distinctive characteristics, linked to history, architecture technological know-how, artisanal content and research. The volume will be completed in 2020, with the presentation of a selection of design excellence which, added to the first, will take us to 100 Italian Design Factories, in other words, the best of our furniture production, as well as accessories,  coverings and materials for the domestic space. In 2021, by combining the two volumes, a final volume will be published, dedicated to the most representative companies from the world of Made in Italy, a book for collectors that aims to be a valuable resource for information for Italian and foreign operators who want to know all about the world’s best manufacturing industry. For this reason, a number of international presentations have been planned to talk about Italian know-how and its ability to continuously renew itself. After Shanghai the volume will also be presented in Miami – during Design Miami for which INTERNI is a media partner – on Wednesday 4 December at the Wolsfsonian Museum whit the collaboration of Italian Consulate General, and then in Dubai during Expo 2020.

Italian Design Factories, for which an extra print has been planned, will be available in three editions (Italian/English, English/Italian and Chinese/English) and will be distributed through major design showrooms in Miami, New York, London and Milan.

With 282 pages,  Italian Design Factories will be available from 28 November on newsstands together with the December issue of the magazine at the price of €10 (including the magazine).

For more information, please go to: www.internimagazine.it

Milano, 20 September 2019 – INTERNI will take part in the fourth edition of Café della stampa organised as part of Cersaie 2019, the international ceramics fair for architecture and bathroom design, which will take place in Bologna  from 23 to 27 September. For the occasion the interiors e contemporary design magazine of the Mondadori Group has organised an event to discuss the synergic relationship between the surface of a new building and the environmental context in which it is placed.

Ceramic identity. Surfaces and architectural design is the title of a lecture to be given by the Milanese architect Cino Zucchi, founder of the studio CZA Cino Zucchi Architetti. Zucchi – who has already used ceramics and brickwork in many designs, both for their aesthetic qualities and sustainability – says that contemporary architecture often operates in a historically stratified context, in which buildings are constructed for contexts that were very different from current ones. The role of contemporary architecture is to interpret today’s needs while respecting the multiplicity of styles with which it has to interact.

 Ceramic identity. Surfaces and architectural design will take place on 25 September from 12 o’clock at the Café della stampa (Centro Servizi, Agorà dei Media) and the event will be introduced by Gilda Bojardi, editor-in-chief of INTERNI.

For full details: www.internimagazine.it

Milano, 16 September 2019 – INTERNI will take part in the London Design Festival 2019 with two events featuring some of the most representative protagonists from the world of design culture. The common theme linking the work of the speakers will be a conceptual approach to design and a constant search fro new ways to modulate everyday spaces. Architects and designers who bring together art, design, architecture and urban planning to create new scenarios that are appropriate for contemporary urban locations.

Urban Regeneration: new city, new habitat, new technology, is the title of the first talk organised in collaboration with the Italian Cultural Institute in London, during which the destiny of the contemporary metropolis will be examined. In a discussion moderated by David Turnbull, director of Atopia Research, the speakers will be Alessandro Melis (Studio Heliopolis 21 Architetti Associati and curator of the Italian Pavilion at the 2020 Architecture Biennale in Venice) and Andrew Waugh (Waugh Thistleton Architects), two protagonists of international standing in the world of architecture, and engaged in the issue of environmental quality, who will exchange ideas about new city design, and comparing the Italian background and know-how with Anglo-Saxon design culture. The event, which is open to the public, will take place on Tuesday 17 September at 6.30 pm, at the Italian cultural Institute in London (39 Belgrave Square, London SW1X 8NX) which will be transformed into a unique stage for the occasion.

A subsequent event will take place on Friday 20 September at 6 pm at the Saatchi Gallery (Duke of York’s HQ King’s Rd London SW3 4RY – Conference Room) with an encounter, organised in collaboration with I-Made, an event for which INTERNI is a media partner, and which, under the artistic leadership of Giulio Cappellini, celebrates the excellence of Made in Italy and the exclusive skills of Italian artisans and manufacturers.

The Renewed Quality of Made in Italy Design is the topic that will be discussed by Aldo Cibic, an author who combines the iconic nature of Italian product design with  urban planning, from the Italian studio Lazzarini Pickering Architetti, designers with a tailor-made attitude to projects of varying scale, and Richard Woods, the British artist whose work covers painting, sculpture and installations. The event will be moderated by Deyan Sudjic, director of The Design Museum in London.

The events have been organised in collaboration with di: Inhabits hotels, Cappellini an Cantina Zuani.

For more information, please go to: www.internimagazine.it

On the occasion of the big international boat shows in September 2019, INTERNI, the Mondadori Group magazine of interiors and contemporary design, presents a special OnBOARD edition entirely dedicated to boats and yachts.

“Thanks to research, technological innovation and the evolution of boat-builders tastes, elements of residential living space are migrating to the world of yachting,” declared Gilda Bojardi, editor of INTERNI. “as a result, yachts are increasingly similar to floating villas, furnished with style and products taken from home design. And this before considering that some of the best known names from the architectural world and residential design have migrated on-board, and collaboration between boat-builders and Italian design brands have become evermore frequent.”

The INTERNI OnBOARD special looks at both the incredible history of Italian boat-building and the stories of the designers of their amazing yachts; their latest designs and the results achieved in terms of stylistic forms, comfort, material and technological solutions, as well, of course, as performance. Special attention will focus on on-board design: the use in yachts of super-light and innovative materials, domestically produced indoor and outdoor furnishings, automation options, chef kitchens, fully equipped gyms and office space  show the increasingly close link between nautical and residential design.

In September INTERNI recorded double-digit growth in advertising revenues compared with the same period of the previous year and confirmed its absolute leadership in the professional living segment.

INTERNI OnBoard will be available on newsstands along with the September issue of the magazine and will be distributed at Maison&Objet in Paris(6-10 September), the Cannes Yachting Festival (10-15 September), the Genoa Boat Show (19-24 September), the Monaco Yacht Show (25-28 September) and at selected showrooms of Italian design companies in New York, London and Miami.

The Mondadori Group continues to pursue digital innovation. The leading publisher for the passions and interests of Italians currently attracts 26.5 million unique users per month (Source: Audiweb, November 2018) and a competitive positioning that makes it a leaders also in social media, with a total of 26.3 million fans through130 profiles.

Every second 300 new users visit a Mondadori Group site 14 people interact on the brands’ social network pages.

OUR STRONG POINTS

• Video factory: an annual production of 10.000 videos 4 different formats, generating over 200 million views per month.

• People: an internal team of 180 talents, including content editor, videomakers, cooks, product designers and data scientists.

• Innovation is in our DNA: from proprietary semantic search engines to Altervista, Italy’s leading blogging platform prima. Mondadori is also among the first Italian publishers to test and adopt innovating conversational interfaces, such as chatbots, intelligent speakers and connected devices.

CONTINUING TO EVOLVE OUR PRODUCTS

The development of languages and engagement systems for users, from the use of video to the valorisation of new web-based talents such as influencers and YouTubers, to the control of all of the touchpoints: our business models makes it possible to respond to new challenges and development opportunities, while constantly focusing on the real needs of users.

Today, our brands are authentic multimedia systems ranged across print, the web, social media, apps, smart speakers, TV and events.

In 2019 the evolution of our products will affect some of the iconic brands in the high-value vertical markets: food, women, beauty, health and wellbeing, design, male lifestyle.

FOOD

Giallozafferano:

• From April, a new look for the web site and a new Giallozafferano Benessere channel, with over 4,000 recipes, enhanced with information about nutritional values and calories.
• The first vocal site with integrated Google Assistant.
• The first on vocal devices: Google Home, Amazon Alexa’s Echo Show, Samsung’s Bixby.

WOMEN AND BEAUTY

Donna Moderna:

• Donna Moderna Beauty: a new social magazine will be launched after the summer dedicated to the world of beauty and conceived by millennials for millennials, with the special participation of Beauty Influencers.

HEALTH AND WELLBEING

Mypersonaltrainer:

• a complete overhaul of the site affecting all of its touchpoints from September.
• A new series of videos involving Fitness Influencers.

MALE LIFESTYLE

Icon:

• A new format for the site from March: ideas, inspirations and and models, with the style and shopping guides that today’s man needs.
• Icon Wheels: the creation of a new channel dedicated to luxury and exclusive car.
• Fashion, beauty, grooming, how-to-spend with videos, tutorials and a selection of the best products.

DESIGN

Icon Design and Interni:

• A restyling of the sites to coincide with Milan’s Design Week 2019.

INTERNI, the Mondadori Group interiors and contemporary design magazine, will be present, for the fifth year running, at HOMI (25-28 January 2019), the lifestyle exhibition at the Fiera Milano dedicated to the world of living and personal accessories, with a special space conceived for relaxation, conversation and encounters.

The new INTERNI Café, open to all in Pavilion 7, will be immediately identifiable by the distinctive graphic symbol designed by the well-known advertising creative Lorenzo Marini, who has designed the covers of  the January issue of INTERNI  and the DESIGN INDEX 2019 guide (which will distributed during the entire event).

The space has been furnished by VESPER stools (design Christoph Jenni), TA tables (designer Jeremiah Ferrarese) and STATO (design Christoph Jenni) by COLOS, and VICTORIA GHOST chairs (design Philippe Starck) by KARTELL. For all visitors, the INTERNI Café will propose a bio offer, including fruit salads, and mixed salads, all prepared to order and in line with the philosophy of the space.

Participation at HOMI is just the first of many Italian exhibition events and fairs where INTERNI will be present, confirming its coverage of the sector, not merely as a point of reference for the design community, but also as an important promoter of events both in Italy and abroad. Following events held in Mexico City, Shanghai and Miami, has just ended in London the series of meetings entitled “Project and Destiny: refelections on design and architecture in Italy today”. Organised by INTERNI, together with the Italian Cultural Institute in London and ITA London, these conversations, which have proved immensely popular with the public, have involved some of Italy’s most representative figures from the world of design including, Martino Gamper, Piero Lissoni, Alfonso Femia, Giovanna Castiglioni, who have attempted to shine a light on the role that Italian creativity can play at the international level.

For more information, please go to: www.internimagazine.com

Icon Architects is the fourth in the Serie Oro of INTERNI that is an ideal continuation of the account of Italian design begun in 2014 with the commemorative volume marking the 60^th anniversary of the magazine. The year the focus shifts to Italian and international architects who, in addition to having created prestigious buildings and interiors, have been involved in some of our country’s most representative products. Their experience takes us to the origins of the phenomenon, the result of work by designers who wanted to design all-round, day-to-day spaces in their entirety: from architecture to objects of furniture.

We asked 100 Italian and international architects how, in the context of changes in the scale of their projects, their design approach changes. It is a topic of perennial interest that offers a picture of how they work within the Italian International Design system and contribute to the transformation of creative thinking into iconic products.

Following the preview at the Salone del Mobile.Milano Shanghai, Icon Architects will be presented also in Miami. INTERNI, together with the Istituto Marangoni Miami and the Italian Consulate General, has organised a design talk ICON ARCHITECTS – 100 International stories and visions, a debate on the role of the designer and the architect in contemporary society, the current relationship between the two disciplines and the new perspectives to which the culture of design seems to have shifted.

Following opening remarks from Cristiano Musillo (Italian Consul General), Hakan Baykam (President and CEO of the Istituto Marangoni Miami) and Gilda Bojardi (editor of INTERNI), the participants in the discussion will be Nasir Kassamali (CEO Luminaire), Giulio Cappellini (Art director and Designer), Piero Lissoni (architect), Massimo Perotti (president and managing director of Cantieri Sanlorenzo), Mauro Porcini (Senior Vice President and Chief Design Officer of PepsiCo) and Allan Shulman (architect).

The event will take place on Tuesday 4 December at 10.30 am at the Miami School of the Istituto Marangoni (Building 3700 NE 2nd Avenue, FL 33137), in the heart of the Design District, one of the most dynamic areas of the city which, in recent decades, has become famous around the world as a key Art, Design and Fashion destination.

The volume, for which an additional print run of 10.000 copies (in Italian and English), has been planned, will be distributed in the main design showrooms in Miami, New York, London and Milan.

Icon Architects has been supported by over 200 of the best and most representative brands from the world of international design, contributing to the excellent results of the INTERNI system which, in December alone, has recorded an increase in revenues of over 3% compared with 2017.

With 208 pages, Icon Architects will be available from this week from newsstands as a supplement top the new issue of the magazine at €10 (magazine included).

For more information, please go to:  www.internimagazine.it

On the occasion of the Salone del Mobile.Milano Shanghai  (22 – 24 November 2018) the brand INTERNI will present the design talk ICON ARCHITECTS – 100 International Stories and Visions.

The event, organised by INTERNI China and INTERNI,  will propose the perspectives of a number of leading Italian and international architects who, as well as designing prestigious buildings around the world, have applied their approach to objects and created some of the most representative of Italian design products.

Icon Architects, the fourth volume in the Serie Oro of INTERNI, dedicated to 100 Italian and international architects, will be presented for the first time in Shanghai and will ideally extend the account of Italian design begun 2014 with the volume celebrating the magazine’s first 60 years, followed in 2016 with the collectors’ edition 500 Italian Design Icons Still in Production and in 2017 by Icon Makers.

The protagonists of the conversation Icon Architects – 100 International Stories and Visions, which will take place on Friday 23 November at 2.00 pm at the Shanghai Exhibition Centre (Dome Hall – Piazza Italiana), will beYang Dongjiang (editor-in-chief INTERNI China and professor at the Academy Art and Design of Tsinghua University) Gilda Bojardi (editor-in-chief of INTERNI), Carola Bestetti (Head of Marketing and Communications at Living Divani), Aldo Cibic (architect and founder of Cibic Workshop), Aric Chen (Curator-at-large of M+ – Museum for visual culture in Hong Kong) and Carlotta de Bevilacqua (Vice President and CEO of the Artemide Group).

 The international guests, representing the worlds of business, publishing and education, will take part in a debate on the role of designers and architects in contemporary society, on the current relationship between the two disciplines and on the new perspectives on the ways in which the culture of design seems to have shifted.

For full details please go towww.internimagazine.it

INTERNI, the Mondadori Group’s interiors and contemporary design magazine, has evolved from a print magazine into an integrated international communication system  that this month presents, for the third consecutive year, a publishing initiative on Mexico City, World Design Capital 2018; a monographic issue United Mexican Design and the Design Guide Mexico City/Milano, with the aim of exploring the country’s architecture, design and art sectors and facilitating the penetration of international Italian design in the Mexican market.

“With this issue, INTERNI completes a trilogy of monographic specials dedicated to Mexico and specifically to Mexico City, which has been designated as World Design Capital 2018 by the WDO (World Design Organization) and Ciudad Creativa de Diseño by UNESCO,” declared the editor Gilda Bojardi. “We have brought together a range of high level international guests to better understand the complex dynamics of this great metropolis which has decided to bet on design as a driver of urban and social change and we have developed a radical conviction: the theme of the CDMX WDC 2018 is socially responsible design, in terms of products, but also of processes and services. And, in the context of mutual cultural and commercial exchange, Italian know-how has the capacity to drive comparisons and the effective growth of our manufacturing industry in Mexico,” the editor concluded.

Both the monograph and the guide will be distributed in Mexico City, through bookstores, museums, schools, galleries, showrooms and hotels, with an expected special print run of 10,000 copies, which will be added to the 50,000 copies in Italian/English for international distribution. United Mexican Design and the Design Guide Mexico City/Milano will also be officially presented on 8 October at the Italian Embassy in Mexico City in the presence of the editor of INTERNI, Gilda Bojardi, and the institutional representatives – José Ramón Amieva Gálvez, head of the government, Luigi Maccotta, the Italian Ambassador, Emilio Cabrero, the director of Design Week Mexico – and, subsequently, on 11 October, at the Archivo Diseño y Arquitectura where a round table discussion will be moderated by the director of the archive, Mario Ballesteros, and with the participation of, among others, Luisa Bocchietto (President of the  World Design Organization), Emilio Cabrero (Director of the DWM and the CDMX WDC 2018 programme), Giuseppe Manenti (Director of the ICE-ITA in Mexico City), Gabriella Gómez-Mont (Director of the Laboratorio para la Ciudad), the designer Héctor Esrawe and Italian architect Mario Cucinella, to reflect on the topic of virtuous practices in architecture and design. The event will be open to designers from across the world, companies, foundations and public institutions.

INTERNI United Mexican Design and the “Design Guide Mexico City/Milano”

The 264-page monograph INTERNI United Mexican Design will present the most recent work of some of the leading protagonists of Mexican architecture as well as that of designers, graphic-designer and artists. The principal itinerary of the projects: from hospitality locations to public spaces (museums, cultural centres, parks, schools, shops, workshops, social and eco-sustainable initiatives) that make Mexico City the World Design Capital 2018.  Looking at the current situation, there will be a special section dedicated to products, as well as ideas and trends and an encounter the experience and testimony of leading figures. with a focus on Design Building: from multi-brands to single-brand flagship stores, to meet with Italian entrepreneurs operating in Mexico, large-scale Mexican distributors of Italian design; a detailed examination of the market logic, the most appreciated items, strategies and reasons for success.

Also this year, inside the bi-lingual Spanish/English edition of the monograph, there will also be the Design Guide Mexico City Milano (in support of the irreplaceable FuoriSalone guide for Milan in the context of the INTERNI system). The guide is an integral part of this issue of the magazine with 40 pages and a selection of over 350 unmissable locations in Mexico City – art and design galleries, museums, hotels, restaurants, schools. Extensive space is also give to the Flagshipstore section featuring where both single brand and multistore where it is possible to find the best products from the Italian design sector. A great opportunity for international architects, entrepreneurs and designers to meet and promote their products.

INTERNI will take part in the third edition of Café della stampa organised as part of the Cersaie 2018 in Bologna (24-28 September), the international fair for architectural and bathroom ceramics. On this occasion the interiors & contemporary design magazine edited by Gilda Bojardi has organised an event to discuss an issue of pressing importance: sustainability.

In fact, the title of the event is La ceramica nel progetto sostenibile (Ceramics in sustainable design), a conversation featuring Mario Cucinella, architect and founder of Mario Cucinella Architects, the architect Massimo Imparato and students from the SOS School of Sustainability. Mario Cucinella will invite us to reflect on the importance of adopting design methods able to promote a balance between culture, nature and technology, making the latter a discreet instrument at the service of spaces for people. He will be joined in the discussion by Massimo Imparato, director of the SOS – School of Sustainability, which trains new professional profiles in the field of sustainability, with young designers trained at the school by managing projects of different scales and who contributed to the setting up of the Pollution 2018 project presented during the Cersaie in Piazza Santo Stefano in Bologna, which focused specifically on these issues.

La ceramica nel progetto sostenibile (Ceramics in sustainable design) will take place on Wednesday 26 September from 12 midday at the Café della stampa (Centro Servizi, Agorà dei Media).

For more information, please visit www.internimagazine.it