Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.
“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.
Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.
The protagonists of #InStatodiGrazia Eleonora Carisi, Tamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.
The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).
Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.
The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.
At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.