Italian brand

Grazia, the Mondadori Group weekly that is a reference point in fashion and an authentic voice in current affairs, is celebrating its 80^th anniversary by maintaining all of the passion and urgency  it started with.

First published in Italy in 1938, today Grazia  is the only 100% Italian fashion magazine sold across the world, from France and Great Britain, and from Mexico to China and Australia.

The title has accompanied generations of women thanks to a unique formula that combines fashion, current affairs and news; as well as investigations and background profiles, on issues of greatest interest, along with con exclusive features, a visionary style supported by great photographers and interviews with world-famous personalities, thanks to a continuous ongoing dialogue with leading protagonists around the world and a special relationship with celebrities, top models and designers.

Strong points that have enabled the iconic brand to evolve into a multi-channel system that is appreciated by the most dynamic and sophisticated readers and digital communities as the ideal interpreter of Made in Italy.

Today Grazia, which is published in 5 continents with 20 editions, reaches a total of more than 17 million readers with monthly sales of over 10 million copies, 35 million unique users every month and 13 million followers on social media, confirming its position as one of the preferred advertising vehicles for upscale fashion and cosmetics companies.

THE CELEBRATORY EVENT

This evening an event will take place in Milan to celebrate the 80^th anniversary of Grazia, the culmination of a series of special initiatives, organised during the year by the Italian magazine edited by Silvia Grilli with the hashtag #Graziayoungsince1938, to celebrate the history of the iconic brand of the Mondadori Group.

The event, which is being held at the prestigious Rotonda della Besana, will begin with cocktails before proceeding with an exclusive show inspired by the values that have made Grazia a distinctive brand that continues to evolve: Made in Italy, internationalism, creativity, elegance and sustainability.

Joining Ernesto Mauri, Chief Executive Officer of Mondadori Group, Silvia Grilli, editor of the magazine and Carla Vanni, director of the Grazia International Network, will be a range of Italian a world-famous international guests including: Pixie Lott,  Ireland Basinger Baldwin, daughter of Kim Basinger and Alec Baldwin, Patty Pravo, Eleonora Abbagnato, the soprano Carly Paoli, Victoria Cabello, Filippa Lagerback, Alessia Marcuzzi and journalist Mia Ceran.

The exceptional “godmother” of the event will be Nadège, one of the most famous top models of the golden age of fashion and one of that small group of “super models” that revolutionised the fashion system, transforming themselves from mannequins into women with strong personalities able to enchant entire generations.

The actor Alessandro Gassman will receive a special prize for an outstanding career of over 30 years and social commitment, both in Italy and abroad, a manifestation of the values of excellence and responsibility that have always inspired Grazia’s journalistic mission. The special musical guest is Ofenbach, the French duo that has achieved world renown with their music with the hits Be Mine (three Platinum Discs in Italy) and Italy’s most played track on the radio in 2017, Katchi (Platinum Disc) and Party, and the new single Paradise.

The event has the support of the City of Milan Milano and the Camera Nazionale della Moda Italiana, and coincides with the opening of the Milan Fashion Week.

During the evening it will also be possible to admire Terzo Paradiso by Michelangelo Pistoletto, a work which, on the occasion of the 80^th anniversary of Grazia, was created by the artist using only recovered copies of the magazine to underline an eco-sustainable promise and reaffirm the role of the printed page in contemporary society: to inform and stimulate thought.

The installation will remain open to visitors of the historic site of the Rotonda della Besana during the whole of the Milan Fashion Week, which ends on 21 September.

CELEBRATING – MADE IN GRAZIA: A COLLECTORS’ ISSUE

Grazia also wanted to recognise Italian beauty and talent with a special issue Celebrating – Made in Grazia, a coffee table book featuring pages with interviews, stories and extraordinary images dedicated to the biggest Italian talents and international culture and genius as seen by important authors from our country.

The most famous models shot by celebrated photographers, such as Bianca Balti photographed by Gia Coppola, stories about the lives and work of our designers, the men and women of cinema, stars from the worlds of music, dance, sport, architecture, art, design and literature. Personalities form a whole range of areas, together to tell some unexpected tales in conversation such as those between Mika and Pierpaolo Piccioli, Diego Della Valle and Pierfrancesco Favino, Miuccia Prada and Alice Rohrwacher, or protraits of Roberto Bolle and Donatella Versace by writers such Marco Missiroli and Teresa Ciabatti.

The special collectors’ issue also an overview of Grazia covers form yesterday and today, by leading Italian artists such as Marcello Maloberti, Mimmo Paladino, Paola Pivi and Nico Vascellari.

Celebrating – Made in Grazia, in Italian and English,  is on sale from 18 September on newsstands and selected bookstores in major international cities.

GRAZIA GLOBAL CONFERENCE 2018

The celebrations for the 80^th anniversary of Grazia will continue on Tuesday 18 September with the Grazia Global Conference 2018.

A working conference at the Palazzo Mondadori, the Group’s headquarters, that will bring together the director of the Grazia International Network Carla Vanni and the managers and partners of the 20 editions of the magazine from around the world (Italy, France, Spain, Germany, Holland, the UK, Serbia, Croatia, Bulgaria, Slovenia, Russia, the United Arab Emirates, Mexico, Saudi Arabia, Pakistan, India, China, Korea, Morocco and Australia).

The meeting will feature special testimony from Rosita, Angela, Luca and Francesco Missoni; Robert Triefus, Executive Vice President, Chief Marketing Officer,  Brand and Customer Engagement  of Gucci and Brunello Cucinelli, chairman and chief executive of the brand of the same name, and will also offer an opportunity to discuss trends and future scenarios for fashion in the digital age, with speeches by Carla Buzasi, Managing Director of WGSN and Giuliano Noci, professor of Strategy and Marketing and Pro-rector of the Chinese Territorial Hub of the Politecnico di Milano.

Grazia, the Mondadori Group magazine that interprets Italian fashion and style and the most qualified point of reference for Made in Italy, is launch a social initiative called #InStatoDiGrazia, with which it invites people to share on Instagram moments when the magazine and the world that revolves around Grazia become sources of inspiration.
This is a continuation of the activities marking the 80^th anniversary of Italy’s leading fashion brand, which, with this new initiative extends and amplifies its relationship with its readers and followers.

“Lo stato di Grazia (state of grace) is the time we dedicated to ourselves while reading Grazia, and the freedom of our emotions, the beauty of finding ourselves,” declared Grazia editor, Silvia Grilli.

Since 1938, Grazia has accompanied women and men of different generations, thanks to its unmistakable mix of news, habits and trends, and its ability to interpret fashion with a sophisticated eye.
Today, the readers, with whom the brand has established an solid relationship that is always fresh and youthful, are being asked to describe in a contest the emotions evoked by reading Grazia, accompanying the images with the hashtag #InStatoDiGrazia. Every week, the editorial team will then select the best pictures that will be published in the magazine and re-launched on Grazia’s Instagram and Facbook pages.

The protagonists of  #InStatodiGrazia Eleonora Carisi, Tamu McPherson and Candela Pelizza, who along with the new generation of emerging influencers from Grazia Factory, including Luna Bonaccorsi and Amaranta Medri, will launch the contest on Instagram.
#InStatoDiGrazia was presented in preview at a special evening held at the Ristorante Berton in Milan, where the editor Silvia Grilli welcomed influencers and other personalities from the world of fashion, music, cinema and literature, including Eros Ramazzotti, Eva Riccobono, Martina Colombari, Francesco Scianna, Matilde Gioli, Davide Oldani and Luca Bianchini.

The activity will be amplified by the Instagram and Facebook accounts of Grazia, where the brand already reaches some 5 million people (Source: Facebook Insights January 2018).

Sale&Pepe and Focus Junior will take part at Milan Franchising Fair 2017 (Salone Franchising Milano) which runs from 14 until 15 October. The two Mondadori Group brands will present new franchising formats for the opening across Italy, of cooking schools, with the Sale&Pepe brand and new educational and play centres for children with the Focus Junior brand.

The first Sale & Pepe cooking school opened in 2015 in Milan, the result of the more than 30years’ experience of a magazine that is a point of reference in the food world. Over the years Sale & Pepe has been able to expand its offer, giving different form to its content and becoming a meeting point where a passion for food comes to life. All year round, the cooking school offers a wide selection of courses for adults and children, with ideas also for an international audience, events for individuals and companies, showcooking and themed events.
Thanks to the new franchise offer, it is now possible to open a cooking school in other cities, being able to rely on the strength of the Sale & Pepe brand. There are two formats: the first foresees a fixed location with fully equipped work areas for the chef and workbenches for participants, just as in the original location in Milan. The second is an innovative travelling or itinerant cooking school: a “cooking station” prototype, that can be used to organise courses and events on tour, indoor locations or in public areas.
The project is aimed at anyone with a passion for cooking who wants to turn it into lasting and profitable work. The added value of the model proposed by Sale & Pepe is that it gives to affiliates, in addition to the design and use of the Sale & Pepe brand, also a continuous communication plan in the magazine, on the web site and social networks; as well as professional training courses; a quarterly training plan and the possible involvement of the outlet in activities around the country promoted by the magazine.

At the Milan Franchise Fair it will also be possible to discover the new Play Lab format, launched by Focus Junior, the leading brand for children and teens. The Focus Junior Play Lab foresees the creation of educational and play centres designed for children and teenagers from 3 to 12 years of age, accompanying them in this phase of growth, while satisfying their natural curiosity and having fun while discovering the world in new and smart ways.
At the Focus Junior Play Labs, children and teenagers can spend their time alternating recreational with educational and learning activities, in line with the Focus Junior philosophy. A space that differs from the current market offer by adopting an “edutainment” approach, focusing on activities to stimulate children’s skills, such as science labs, drawing, cooking, digital journalism, and much more.
Spaces can be customized depending on the needs of the franchisee, as they are designed to be completely mobile, easily transportable and equipped with technology such as touchscreens and tablets to render the spaces “Play areas 2.0”.
Like the Sale & Pepe cooking school, the added value of the franchise proposal for this project is to offer affiliates, in addition to the complete set up of the play area, depending on the available space, an annual curriculum developed by Focus Junior, the training of operators and updating sessions with partners, a dedicated communication plan in the magazine, on the web site and social networks, and the possible involvement of the outlet in activities promoted by the brand around the country with technical partners for the development of activities.