INTERNI will take part in the first edition of Press Café organised during the Cersaie 2016 fair in Bologna (26-30 September), the international trade exhibition for ceramics for architecture and bathroom fittings. On this occasion, the interiors and contemporary design magazine  edited by Gilda Bojardi, has prepared an exclusive space “INTERNI Café” (Pad. 21 – Stand B77) which will be the stage for a cycle of three encounters with some of the leading exponents from the world of architecture and design.

The format for these encounters is based on the tradition of the  literary café, but focused on the current issues and culture of design, from an account of surface space to virtuous relationships between designers and companies.

The cycle begins on Monday 26 September at 2.30 pm with Il Design delle relazioni (Design relationships): Matteo Ragni in conversation with Paolo Cesana, both actively engaged in design, the former as a well-known designer and the latter as a business leader in his role as marketing director of Ceramiche Refin. But, interestingly, they have never met before. INTERNI, in line with its role as an activator of “creative short-circuits” between the design and business worlds, will give them an opportunity to get to know each other and to discuss issues of common interest for the first time.

The second event, on Tuesday 27 September, at 10 am, meanwhile, will feature a conversation Un racconto che parte dalle superfici (A story that begins from surface areas)  that will bring together face-to-face  the designer Diego Grandi and the chief executive of Lea Ceramiche Emilio Mussini: a tried and tested duo (whose association began back in 2003), and a demonstration that a harmony of intention and curiosity, combined with reciprocal respect, can give rise to daring solutions and great success.

The final of the three events will take place at 3.30 pm, again at INTERNI Café, on the theme of Il senso del design (The Sense of Design). In this case the guests will be Giulio Iacchetti, one of the most renowned names in the new Italian design, and Alberto Cristina, chairman and chief executive of Cristina Rubinetterie. Together they will attempt to highlight the human, intimate and affective aspect of design: the thing that has enabled Italy to achieve cultural and manufacturing excellence by virtue of the system of fruitful relations that has been built up, also at the personal level,  between designers and industrialists.

The walls of INTERNI Café will reproduce an interpretation of Diego Grandi by Type 32, a surface design project for Lea Ceramiche. Meanwhile, Plust Collection, the Euro3plast design brand will provide the furnishings and fittings for the space.

For more information, please go to www.internimagazine.it

The exhibition-event INTERNI OPEN BORDERS, presented during the FuoriSalone 2016, moves to Piacenza. From today to 16 October 2016 three of the city’s key locations – Palazzo Rota Pisaroni, Palazzo Farnese and Galleria d’Arte Moderna Ricci Oddi – will host 9 installations, macro-objects, micro-constructions and exhibitions that explore how the boundaries between different disciplines have been overcome. The issue is treated as the extension of a design vision towards new synergies and the application of architecture and design to evolving sectors such as technology and research into sustainability.

INTERNI has involved Italian designers of international calibre with different backgrounds and experience with a view to creating a mosaic of styles and visions and to compare the different character and interpretations of design. They include: Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Marco Ferreri with Cacciati Costruzioni Restauri, Tom Vack with Moroso, Davide Groppi, Vito Di Bari with Metalco Active, Emiliana Martinelli with Martinelli Luce and Leucos.

THE PIACENZA & VIGEVANO FOUNDATION supports innovation, research and creativity. And it is in this light that with INTERNI the Foundation has activated a strong synergy that has led to the realisation of original projects and the presentation of a cultural vision that aims to have a significant impact on the city of Piacenza and the upcoming Festival del Diritto (23-25 September 2016).

The INTERNI OPEN BORDERS PIACENZA exhibition is open from Monday to Thursday, from 9 am to 6 pm, and from Friday to Sunday, from 9 am to 10 pm. Moreover, on 24 September, on the occasion of the “Giornate del Patrimonio”, the exhibition sites will remain open until midnight with free guided tours of the installations in the Palazzo Farnese at 9 pm, 9.45 pm, 10.30 pm and 11.15 pm.

For more information, please go to: www.lafondazione.com e www.internimagazine.it

Chi, the weekly edited by Alfonso Signorini, has chosen Capri to celebrate the grand finale of the “Chi Summer Tour 2016” (#chisummertour), the event that during the summer months has taken the magazine to many of Italy’s best-known beaches, with talk shows featuring stars form the world of entertainment, designers cafés, showcooking, fitness lessons and DJ sets.

After the success of Forte dei Marmi, Porto Cervo and Milano Marittima, Italy’s most widely read weekly people title reached the blue island on Saturday 10 September for the final stage of the tour and said farewell to summer 2016.

Participating at the even were: Fabio Basile, Olympic gold medalsi in Rio 2016; Raffaella Fico; the queen of social media Greta Menchi; Antonella Mosetti and her daughter Asia from Grande Fratello Vip; Marcello Sacchetta, coach of Amici and presenter of Maria De Filippi’s daytime talent show; and the psychotherapist Ilaria Squaiella.

The “Chi Summer Tour” has been a unique opportunity to experience close up the exclusive world of Chi animated by the editor, journalist from the team and a range of special guests at the four stages. Chefs, writers and celebrities brought to life a programme of encounters that all had a full house and offered  readers an opportunity to immerse themselves in the atmosphere of the brand.

A formula rewarded by an enthusiastic audience and the sponsors that signed up to the initiative: Capri Watch, with their highly coloured watches and Caffè Borbone, who followed all stages of the tour.

The Amalfi Coast is the protagonist of the sixth stage of “Panorama d’Italia”, the tour made by the newsmagazine Panorama across the country featuring news, culture, theatre, food and wine and entertainment.
From Wednesday 7 to Saturday 10 September at various places along the coast – Salerno, Ravello, Paestum and Vietri Sul Mare – a calendar of 19 events open to all to establish a link with the excellence of  local Made in Italy, in particular in the world of business, the economy, culture and technology. A special stage of the tour, that, for the first time, involves a number of municipalities in the same occasion and in the same province.

“Panorama d’Italia” online

The main meetings will be available in streaming on panoramaditalia.it, with real time updates, photos and videos, as well as an area for online registration to the events.
You can share impressions and experiences of the events of Panorama d’Italia on all the leading social networks using the hashtag #panoramaitalia. The Twitter account of Panorama (@panoramadItalia) will comment in real time on all of the most significant moments involving the protagonists of the meetings and many events will be on Facebook Live.

Tour numbers

In the last year alone some 4 million people were reached by the tour, including live events, the print magazine, the web site, its social networks, television, radio and other media that  carried the content. The number of people who directly attended the events in the various cities totalled 110,000, with 375 guests and speakers (including 6 ministers, 8 Regional Presidents and 8 mayors), 500 media engaged, 191 entrepreneurs participating in round table discussions and the involvement of 600 companies, including also 180 innovative start-ups.

Panorama d’Italia can count on the support of high level partners, all committed to enhancing the value of Made in Italy around the country. They include: Autostrade per l’Italia, Banca Mediolanum, Cobat, Cruciani, Eicma, Enel, Eni, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’oro will be present on all tour
Moreover, in every city on the tour media partnerships have been activated with the leading local newspapers, TV and radio stations.
“Panorama d’Italia” is produced in collaboration with Triumph Group International, for executive production, organisation and logistics.

From this week Donna Moderna will expand and become an ecosystem increasingly connected with readers and users thanks to multiple communication channels that revolve around the brand. The magazine, web, social, events and TV: a multiplicity of points of connection with the audience, which corresponds to a multitude of opportunities for dialogue and discussion.

Four keywords underpin this change: participation, digital, training and organisation. The staff of Donna Moderna work on multiple channels starting from the same content: writing for the magazine and then configuring the content for the entire ecosystem, from the magazine, the web, social, events and television. All digital products like the world in which we live. A new approach based on a digital instinctiveness, transforming the title’s journalists into points of reference also on the web in their different fields of expertise.

“The result of this process? A brand that offers its readers-users not just content but also the opportunity to participate, to be involved how and as much as they want,” said Annalisa Monfreda, editor of Donna Moderna. “The first level of participation is the conversation with readers. The second level is the co-creation of content. Whenever Donna Moderna asks users to become contributors, we get an exceptional response. The third level of participation is the provision of services. We, who started as a service magazine, in the digital age find our fullest realisation in the provision of specific services, such as the online courses of our digital school. This is how a brand born on paper, becomes profoundly digital. And this is made possible thanks to an organisation based on ‘personal responsibility’,” Monfreda concluded.

At the centre of this renewal there is also a female-focused reading of current events: a new approach involving the magazine, web, social, TV and events, in an all-round embrace of the brand.

The three sections of the magazine

The new magazine, on newsstands from tomorrow, will be divided into three sections:

• What’s happening: current affairs highlights starting from the “thrill of the fact”. Readers will thus be updated on the news selected from week to week by the editorial staff.
• Fashion and Beauty: the protagonists of this section are our ‘real women’, through dedicated features but not only: there will also be space for columns with fashion and make up advice and new beauty trends that readers can follow.
• Can I help: is a section aimed at making life easier for women. In fact, readers will find topics ranging from cooking to well-being and from interiors to suggestions that stimulate the curiosity and interest of the public.

The design and the new logo

We have also made some changes to the design to express the magazine’s two connotations: being female and being a magazine that ‘makes life easier’.

“Female” means speaking a language that is much more complex and multifaceted, in a balance between seriousness and elegance. And the design solutions for Donna Moderna tries to do just that, freeing itself from stereotypes to find a linearity and visual stimulus, in a setting that is never a stuffy elegance.” This is the thinking of the new art director Luca Pitoni who continues: “Being a magazine that ‘makes life easier’, means to be refined in the ideas and at the same time simple in the way you present them.”

The design has become uniform, linear, clean and colourful. A single font characterises all the Donna Moderna products, in order to communicate clarity, immediacy, uniqueness, recognisability. The idea is to simplify what is written, not least through taglines, captions and emoticons that highlight important concepts.

There is also a change to the logo that is now fuller and rounder. The D of Donna Moderna becomes a brand that will be used across all channels.

Web and social

Donnamoderna.com, which has 4.7 million unique users (Audiweb View, February 2016), over 432,000 followers on Twitter and 494,000 fans on Facebook, will inaugurate on the occasion of the renewal of the brand, a female-focused news channel, focusing on the news news and stories that revolve around the world of women: a section that will clearly explain the most important current events and comments collected from more than 50 opinion leaders.

This section will also be the starting point for a daily newsletter Un caffè con Donna Moderna, sent early in the morning, with a summary of the three things you need to know every day to have a conversation or express an opinion about what’s happening in the world.

Starting today Donna Moderna also opens a “channel” on the instant messaging app Telegram, thanks to which you will can keep up to date within the application on the most interesting current issues relating to women indicated by the brand also with links to articles published online.

TV

From this week, every Tuesday, Donna Moderna will speak about the most interesting current issues relating to women also on Mattino 5, 5 AM, the Canale 5 programme on the air from 9 to 11.00 am, with contributions form the magazine’s staff.

Also, starting next autumn, a new edition of Donna Moderna Live, the La5 programme that met with great success in the last season. Every day the faces and the coach from Donna Moderna keep the public company involving them in tutorials about health, beauty, food, the home and fashion.

Mediamond

“The cross-channel nature that Donna Moderna is adopting takes into account people’s new media consumption habits: our media diet increasingly passes through different media and devices that are enjoyed sometimes even simultaneously. The time spent on media is increasing, but it is more fragmented and more difficult to reach,” said Davide Mondo, chief executive of Mediamond. “Mediamond has all the touch points that the vertical brands develop on the web, for the benefit of advertisers whose communication strategies are moving precisely towards a cross-channel approach,” Mondo concluded.

New communication campaign

In support of the re-branding of Donna Moderna a communication campaign has been produced by Hi! Mullenlowe and planned in print, on the web and social channels.

The TV commercial was developed and produced by Magnolia and directed by Mattia Molinari. Shot in Milan, the video moves in front and behind the screen, before and after the news, among women who are on this and on the other side of the page of the magazine. In a continuous crossing of characters and narrative levels you discover how “Donna Moderna is always connected with the news and the latest trends and with its readers” through all the channels of the platform.

Saturday 16 April, at 8.45, sees the start of the new season of “In Forma con Starbene”, the Canale 5 programme about health, medicine, psychological & physical wellbeing and quality of life, now in its fourth season and presented by Tessa Gelisio.

Following the success of the last season, the programme continues its collaboration with Starbene, the Mondadori magazine dedicated to the health and wellbeing of the whole family. The weekly brings to the programme the network of experts used by the title and the web site Starbene.it, edited by Annalisa Monfreda, to provide answers to questions on a wide range of issues of interest.

“In Forma con Starbene takes an all-round look at wellbeing, with simple and practical tips and suggestions to help you live well and in shape.” explains the programme’s presenter Tessa Gelisio. “Diet, sleep and physical movement are the three great allies of wellbeing: all of the specialists we invite remind us that many health problems are the result of an imbalance of these three elements. In this sense, the contribution of the experts of Starbene give an added value for our viewers in terms of content and information. I’m excited about the start of the new season and look forward to learning, along with the audience. many new things.”

Food and diet, allergies and healthy living, cellulite, sexual problems and seasonal ailments will be the focus of the upcoming episodes.

Each aspect will be handled with scientific rigour and in clear and accessible language. And, both inside and outside the studio, specialists from the sector will comment on nutrition, fitness and medical specialities.

“In Forma con Starbene” will also present the latest in wellbeing and health, visiting the most important health centres, spas and clinics using special cures and treatments, as well as companies that have distinguished themselves for the effectiveness of their products. Regular guests of the programme will include Santo Raffaele Mercuri, head of Dermatolog at the San Raffaele Hospital in Milan and Giovanni Bona, odontologist; Diana Scatozza and Serafina Petrocca, specialist nutrtionists and experts of Starbene, along with Eva Golia, chef of the Sale&Pepe cooking school, will prepare light dishes that do not give up on flavour.

“In Forma con Starbene” is avaiable also online at www.informaconstarbene.mediaset.it and is also on social networks with the Twitter profile @In_formaTv and an official page on Facebook.com/InFormaconstarbene with information, previews, background detail, videos and backstage material.

“OPEN BORDERS” is the title of a much awaited exhibition event conceived by the monthly INTERNI for this year’s FuoriSalone, the prestigious fringe of the Milan Design Week.

With the patronage of the City of Milan, “OPEN BORDERS” will run from today until 23 April in the courtyards of the University of Milan, at the Orto Botanico in Brera and, for the first time, at the Torre Velasca, where INTERNI has extended the reach of its urban animation initiatives.

In addition to Italian protagonists, the magazine has also involved designers of international standing – from Japan, China, Brazil, Russia, Great Britain, Poland – in collaboration with companies and institutions, with a view to putting together a varied mosaic of styles and visions. The designers include: MAD Architects with Ferrarelle and P.A.T.I; Massimo Iosa Ghini with Ceramiche Cerdisa; Chen XiangJing with Jinghong International Furniture; Sergei Tchoban, Sergey Kuznetsov and Agniya Sterligova with Velko Group; Lissoni Associati with Audi; Stefano Boeri Architetti with Filiera del Legno FVG and Consorzio Innova FVG; Patricia Urquiola with Cleaf; Carlo Ratti Associati, Sebastian Cox and Laura Ellen Bacon with American Hardwood Export Council – Ahec, and many more.

“The theme of the exhibition event, now in its 19th edition, will this year develop as the extension of new synergies in a design vision, with contamination from different expressive contexts, such as the cinema and photography; as well as the application of architecture and design in evolving sectors, such as digital, technology and research into sustainability,” declared Gilda Bojardi, editor of INTERNI. “In the realisation of these interactive installations, macro-objects, micor-constructions and exhibitions, we work together with leading companies in the fields of innovation and research, with businesses with internationally recognised brands and small niche producers that support enterprise and creativity,” the magazine’s editor concluded.

Among new features this year, the University of Milan will also become one of the official sites of the XXI Triennale Internazionale di Milano: the Casetta del Viandante, curated by Marco Ferreri, and realised as part of INTERNI “OPEN BORDERS”, and designated as the official exhibition of the XXI Triennale Internazionale di Milano ‘21st Century. Design After Design’.

Co-producer of the initiative Audi, the premium brand of the Volkswagen Group, has contributed with Audi City Lab in Torre Velasca, where, together with INTERNI it will present Untaggable Future, an ideas laboratory on four ‘untaggable’ themes (People, Cities, Energy, Light); and Panasonic, world leader in the development of electronic technologies and solutions.

Music will be provided by R101, the official radio station of “INTERNI OPEN BORDERS”, animating the opening night (12 April, at 9 pm) of the Exhibition Event with an exclusive concert featuring Joan Thiele and Mahmood, followed by a DJ Set curated by its music designers. The radio station will also have a fixed booth during the entire period of the FuoriSalone from which it will present links and interviews with the Design Week.

With “OPEN BORDERS”, which gives Milan unique and exceptional visibility, INTERNI confirms its absolute leadership in the professional living segment, with a system that in April, in addition to the flagship title, is made up of INTERNI Panorama, the free press INTERNI King Size and the Guida FuoriSalone. The entire INTERNI ecosystem, that is in the portfolio of the advertising sales company Mediamond, has recorded an increase of +2% in advertising sales compared with the same period of last year.

To find your way around the increasingly rich variety of events during the Milan Design Week, we can’t forget the Guida FuoriSalone® – which is available also as a free app for iPad, iPhone and Android (tablet and smartphone) operating systems – which provides an overview of more than 400 events and a day-by-day list of activities involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (available only in a digital version and included with the app) which offers a selection of new itineraries and fashion spaces around the city, form design to shopping, as well as from department stores to restaurants and hotels.

From 12 to 17 April, during the 2016 Design Week, Sale&Pepe opens the gates of the Giardino Ventura in Lambrate to the “Street Food Experience”, and event devoted to street food conceived by the magazine that is a point of reference for food lovers and those on the look out for refined and authoritative proposals, in collaboration with Skibox Montblanc.

In the heart of the new design district of Ventura Lambrate in Milan “Street Food Experience” brings together the passion for street food – a phenomenon that in recent years in Italy has enthused over 35 million people – with the world of design, and with a special attention to local and zero km produce: an opportunity, promoted by Sale&Pepe, to rediscover and enjoy places and traditions in an ideal mix between the global and the local, a variety of menus and the promotion of the best food and emerging chefs, with menus designed for every occasion and to satisfy all tastes.

In an area of around 750 square metres, the event will feature an authentic designer street food market (from vegan kebabs to freshly-baked Neapolitan pizza, fish & chips and gourmet hamburgers) and the stage set up by Sale&Pepe will host showcooking demonstrations, food & design labs, book presentations and much more.

And in the green background there will, of course, also be an exclusive relaxation zone furnished by CasaFacile, where visitors can relax in three home structures designed on the theme of a “voyage around the world”.

In addition to food and design, there will also be music, thanks to R101: in fact the radio station will accompany the entire event with a dedicated playlist and on the evening of Wednesday 13 April will present a live DJ on the occasion of the inauguration of the Ventura Lambrate area.

The sponsors of the event are Ceramiche Siciliane Ruggeri and Birra Theresianer.

“Street Food Experience” will be open from Tuesday 12 to Sunday 17 April, in via Ventura 12, inside the Giardino Ventura in Lambrate, from 10 am to 8 pm (on Wednesday, with the R101 DJ set it will remain open until 10 pm; and on Sunday until 6 pm).

Entrance is free and it will be possible to take part, free of charge, in all of the activities on the Sale&Pepe stage.

For more information and a full updated list of the events, please visit the Sale&Pepe web site: http://www.salepepe.it/news/eventi/streetfood-experience/.

Use the hashtag #streetfoodEXP to follow the event on Facebook and Twitter.

Web users confirm the success and leadership of Focus, Mondadori’s popular science magazine. In fact, the Focus page on Facebook today notched up a million fans thanks to its mix of detailed scientific updates, news about innovation and appealing curiosities and photographs from all over the world.

“In just four years we have gone form 100,000 fans to a million: thanks to the efforts of the editorial staff of Focus.it we have con over the audience by investing only in quality content and our relationship with readers and fans. A commitment that has been understood and rewarded,” said Jacopo Loredan, editor of Focus.

The growth in social media of Italy’s most widely-read magazine is also confirmed by the approval that the title has on Twitter, with around 50,000 followers, and Google Plus, with a following of around 230,000 users. Focus also has its own space on YouTube and Pinterest.

Focus Junior, the Mondadori monthly designed to satisfy the curiosity of young readers with innovative, amusing and stimulating content that enables them to discover the world in a new and intelligent way, presents “Become a journalist”, a project aimed at attracting school-age children to the world of journalism and explaining the mechanisms behind the news.

“Become a journalist with Focus Junior” offers teachers a short and simple guide to stimulate and encourage pupils to create their own newspaper while, at the same time, exploiting the potential of new digital media.

The aim is to teach a new approach to education that is in line with the mission of Focus Junior to “have fun discovering the world”.

“With this project we want to give teachers an additional tool with which to draw even the most reluctant pupils into a love of writing. But we also want to stimulate children’s natural curiosity, spirit of observation and critical sense,” declared Sarah Pozzoli, the editor of Focus Junior. “ The class newspaper that will be created from this initiative will give the kids a lasting and tangible memory of the importance of working in a team to create something unique and wonderful of which they can be proud.”

The initiative, which has been developed in collaboration with the agency La Fabbrica, will run from March to May 2016 and is targeted at pupils in the last three years of primary school across Italy. Participating schools will be sent a journalist kit with a handbook outlining the know-how necessary to guide classes towards the production of their own newspaper.

The guide will also contain the answers to all the fundamental questions concerning how to attract children to the world of journalism: How an articles is created? What is a helm? Why photographs are important? How to distinguish between news that is true or false? Is it possible to conduct an investigation only using a smartphone? What does it mean to write for the web, and how is it different from writing for print and why is it important to find a way to be more visible on search engines? How do you start a blog or create an online newspaper? And how do you include multimedia content in them?

Each class will have until 30 May to submit their work to the editorial staff of Focus Junior, that, in September, will choose the best for publication in the magazine or on the web site.

The winning class will also be invited to spend an entire day in the editorial department of Focus Junior.

“Become a journalist” is just the first of many initiatives by Focus Junior for children and schools, aimed at making it possible to discover the importance of teamwork and, above all, understand how the nature of work is changing in the digital age.