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INTERNI, the Mondadori Group’s interiors and contemporary design magazine, has evolved from a print magazine into an integrated international communication system  that this month presents, for the third consecutive year, a publishing initiative on Mexico City, World Design Capital 2018; a monographic issue United Mexican Design and the Design Guide Mexico City/Milano, with the aim of exploring the country’s architecture, design and art sectors and facilitating the penetration of international Italian design in the Mexican market.

“With this issue, INTERNI completes a trilogy of monographic specials dedicated to Mexico and specifically to Mexico City, which has been designated as World Design Capital 2018 by the WDO (World Design Organization) and Ciudad Creativa de Diseño by UNESCO,” declared the editor Gilda Bojardi. “We have brought together a range of high level international guests to better understand the complex dynamics of this great metropolis which has decided to bet on design as a driver of urban and social change and we have developed a radical conviction: the theme of the CDMX WDC 2018 is socially responsible design, in terms of products, but also of processes and services. And, in the context of mutual cultural and commercial exchange, Italian know-how has the capacity to drive comparisons and the effective growth of our manufacturing industry in Mexico,” the editor concluded.

Both the monograph and the guide will be distributed in Mexico City, through bookstores, museums, schools, galleries, showrooms and hotels, with an expected special print run of 10,000 copies, which will be added to the 50,000 copies in Italian/English for international distribution. United Mexican Design and the Design Guide Mexico City/Milano will also be officially presented on 8 October at the Italian Embassy in Mexico City in the presence of the editor of INTERNI, Gilda Bojardi, and the institutional representatives – José Ramón Amieva Gálvez, head of the government, Luigi Maccotta, the Italian Ambassador, Emilio Cabrero, the director of Design Week Mexico – and, subsequently, on 11 October, at the Archivo Diseño y Arquitectura where a round table discussion will be moderated by the director of the archive, Mario Ballesteros, and with the participation of, among others, Luisa Bocchietto (President of the  World Design Organization), Emilio Cabrero (Director of the DWM and the CDMX WDC 2018 programme), Giuseppe Manenti (Director of the ICE-ITA in Mexico City), Gabriella Gómez-Mont (Director of the Laboratorio para la Ciudad), the designer Héctor Esrawe and Italian architect Mario Cucinella, to reflect on the topic of virtuous practices in architecture and design. The event will be open to designers from across the world, companies, foundations and public institutions.

INTERNI United Mexican Design and the “Design Guide Mexico City/Milano”

The 264-page monograph INTERNI United Mexican Design will present the most recent work of some of the leading protagonists of Mexican architecture as well as that of designers, graphic-designer and artists. The principal itinerary of the projects: from hospitality locations to public spaces (museums, cultural centres, parks, schools, shops, workshops, social and eco-sustainable initiatives) that make Mexico City the World Design Capital 2018.  Looking at the current situation, there will be a special section dedicated to products, as well as ideas and trends and an encounter the experience and testimony of leading figures. with a focus on Design Building: from multi-brands to single-brand flagship stores, to meet with Italian entrepreneurs operating in Mexico, large-scale Mexican distributors of Italian design; a detailed examination of the market logic, the most appreciated items, strategies and reasons for success.

Also this year, inside the bi-lingual Spanish/English edition of the monograph, there will also be the Design Guide Mexico City Milano (in support of the irreplaceable FuoriSalone guide for Milan in the context of the INTERNI system). The guide is an integral part of this issue of the magazine with 40 pages and a selection of over 350 unmissable locations in Mexico City – art and design galleries, museums, hotels, restaurants, schools. Extensive space is also give to the Flagshipstore section featuring where both single brand and multistore where it is possible to find the best products from the Italian design sector. A great opportunity for international architects, entrepreneurs and designers to meet and promote their products.

CasaFacile, the monthly edited by Francesca Magni, is now on newsstands with a completely new look. The Mondadori Group magazine, a point of reference for furniture and daily home living enthusiasts, has strengthened its lifestyle positioning and integrated it with its service mission, along with a particular focus on content circularity from print to the web and social media.

While maintaining its ‘beating heart’ of simplicity, spontaneity and engagement, the new CasaFacile will be even more qualified and reliable, with a fresh, lively and enthusiastic approach that aims to create a unique style with which all women can see themselves and identify.

“CasaFacile, that has always been an authoritative guide, but also friendly towards taste, style and trends, is a magazine that is alive and based on a daily relationship with its readers, which is also the source of its richness,” declared the editor Francesca Magni. “To engage the reader even more, we have developed a design layout that literally take you inside the houses (dream houses!) to capture solutions, details and designs that can be copied (with plans and budgets). There will be a vote for the house of the month and a final survey on the choice of interiors; just two of the new features to be shared. Home lovers have a talent for “possible dreams” and know how to make their home more theirs every day. In fact, one of the things that CasaFacile and its readers have in common is precisely the determination to move from the dream to reality”, the editor concluded.

The new CasaFacile

By remaining loyal to the characteristics that have made it successful over the years, every month the new CasaFacile will offer: more pages (+25%), more homes (5 rather than 4), more style cases (3 homes in 3 styles), more services (8/16 pages in the new Focus section, with planning outlines, how to advice, and a special column on budgeting), more before and afters (with a dedicated section), more décor; more shopping (30 pages of ideas), more trends (‘ideas for the home by…’ bloggers and Instagrammers); more green and more involvement of readers (surveys, vote for the home of the month, call to action and social media sharing). A clean and fresh layout and high-impact visuals, protagonists also on the cover, all contribute to making the monthly both refined and elegant, in step with the times and in line with the evolution of trends in furniture and interior design.

Casafacile.it and the CF Style community

CasaFacile is now much more than a magazine. After the recent design that has made it even more attractive, with more images and easier to ‘navigate’, Casafacile.it has traffic numbers worth a monthly average of 305,000 unique users and an average of 830,000 page views per month (Source: Audiweb AwDatabase average in last 3 months/channel home DM).

In 7 years of active presence on social media CasaFacile has also expanded its team of bloggers and created a team of 64 ambassadors of the CF style, creatives who share the style and actively participate in the magazine’s initiatives. To this should be added the more than 100 CF style professionals (architects and interior designers) all over Italy who have been specially selected to be available to readers and users who want personalised advice; i.e. to those who buy the magazine every month, the over 310,000 fans active every day on Facebook and the 132,000 followers on Instagram.

Special projects and events

There will also be many opportunities to meet and share the passion that unites both the staff and readers: that of homes and their stories. CasaFacile will in fact also organise ad hoc courses, new workshops and labs, as well as special projects. Including the Academy, training days for the more than 60 bloggers on the CasaFacile teams; Meet the Blogger, events to bring together some of the bloggers on the team in workshops and labs, and Design Weekends with activities open to the public in collaboration with leading furniture brands. CasaFacile will also take part in all of the main design, do-it-yourself, décor and gardening events.

The success of CasaFacile

CasaFacile is a unique brand in the market of reference, able to engage clients from different sectors, also thanks to the original project formats it proposes. Projects that are amplified across the different platforms to create new and varied communication solutions.

The launch of the new CasaFacile will be supported by significant communication campaign on the web and social media, as well as a TV commercial on channels dedicated to furniture and design, as well as targeted activities in the large-scale retail area.

CasaFacile is available on newsstands this week at the price of €1.90.

INTERNI will take part in the third edition of Café della stampa organised as part of the Cersaie 2018 in Bologna (24-28 September), the international fair for architectural and bathroom ceramics. On this occasion the interiors & contemporary design magazine edited by Gilda Bojardi has organised an event to discuss an issue of pressing importance: sustainability.

In fact, the title of the event is La ceramica nel progetto sostenibile (Ceramics in sustainable design), a conversation featuring Mario Cucinella, architect and founder of Mario Cucinella Architects, the architect Massimo Imparato and students from the SOS School of Sustainability. Mario Cucinella will invite us to reflect on the importance of adopting design methods able to promote a balance between culture, nature and technology, making the latter a discreet instrument at the service of spaces for people. He will be joined in the discussion by Massimo Imparato, director of the SOS – School of Sustainability, which trains new professional profiles in the field of sustainability, with young designers trained at the school by managing projects of different scales and who contributed to the setting up of the Pollution 2018 project presented during the Cersaie in Piazza Santo Stefano in Bologna, which focused specifically on these issues.

La ceramica nel progetto sostenibile (Ceramics in sustainable design) will take place on Wednesday 26 September from 12 midday at the Café della stampa (Centro Servizi, Agorà dei Media).

For more information, please visit www.internimagazine.it

Spy is celebrating its first anniversary with a range of new features, aiming to satisfy its readers even more with an increasingly useful, rich and complete product.

Starting with the issue on newsstands this week, the Mondadori Group magazine dedicated to the secrets of the star system is expanding its content with new features and columns by some of the most popular faces on television, together with a redesign of the title’s layout.

“One year from its newsstand launch of, Spy is giving itself a new look and new format: in fact, in addition to gossip, readers will discover news articles and lifestyle features, as well as a number of new columns by well-know TV personalities,” declared Massimo Borgnis, editor of Spy, adding, “Plus a surprise for cooking enthusiasts: recipes curated by GialloZafferano, Italy’s most celebrated cooking web site.”

From this week there will be a multiplication of the regular appointments in the pages of Spy, with tips on household financial management from Titti and Flavia from Detto Fatto, advice on insurance and pensions form the Tg5 expert Bruno Benelli and medical details from Dr. Pierluigi Spada from the RiaTre programme Tutta Salute. Space will also be given to taking care of plants, with suggestions from Luca and Daniela Sardella, the presenters of Parola di pollice verde on Rete 4 and a new cooking section with recipes from GialloZafferano, the most popular cooking web site in Italy.

Every week the heart of Spy will remain the stories, scoops and behind the scenes coverage of celebrities and personalities form the world of TV radio and show business that excite and enthuse Italians, reported in the unmistakeable and well-informed style that characterises the magazine. The look of the title has also been upgraded to improve readability and clarity. And finally, there will of course also be sections dedicated to television programmes, fashion and beauty.

The launch of the new Spy is being supported by an articulated communication plan across a range of media: from a TV commercial (on air on the Mediaset channels, Discovery, Fox) and radio spot (on R101, Radio Italia, R105, RMC and Radio Subasio), print media, the Group’s web sites, as well as sales points and large-scale retail outlets.
The connecting thread of the advertising campaign will be the claim “Peccato non leggerlo!” (It would be a sin not to read it!), that has distinguished the magazine since its launch.

Spy is on newsstands at the special price of €0.50.

From Monday 9 July, Annalisa Monfreda, editor of the weeklies Donna Moderna and Starbene, will take on also the role of editor of Tustyle.

At the same time, Paola Salvatore, the current deputy editor of Tustyle, will expand her responsibilities following her appointment as fashion editor of Donna Moderna and Starbene.

This new organisational structure will give Tustyle, Donna Moderna and Starbene an innovative, cross-over position: on the one hand thanks to specific editorial skills, the fashion content offer for readers of the three weeklies will be enriched, while, on the other, it will be easier to enhance the relationship with interlocutors in the mass market advertising sector.

The Chi Summer Tour, an event created by Chi, Italy’s most widely read people magazine edited by Alfonso Signorini, returns this summer to 4 very trendy and chic locations. Following the enormous success of previous editions, this year the tour will have a range of new features to entertain the many guests and the public.

The tour kicks off on Saturday 30 June on the beach of Mondello in Palermo, before proceeding on  8 July to Cortina d’Ampezzo, on 15 July to Forte del Marmi, ending up on 21 Juli in Rimini.

This year the Chi Summer Tour will travel round Italy with a personalised truck that will convert into a stage from which the editor Alfonso Signorini and his guests will animate the squares of the locations involved.  This year’s four stages will provide an opportunity to get a closer look at the world of the Mondadori Group magazine, to meet the editor and the celebrities participating in the event.

There is much anticipation for the talk show, conducted by the editor Alfonso Signorini, with some of the best known faces from the world of entertainment who will talk live about themselves to the audience, providing also some gossip, curiosities as well as what’s new and trending in the summer of 2018. From Valeria Marini to Giuseppe Sottile, and also Cecilia Capriotti Giovanni Ciacci, Francesca Valtorta, Romina Mondello, Iago Garcia and Antonio Spagnolo. At the same time, the Chi truck will also host moments dedicated to beauty and a show-cooking by Alice Balossi, pastry chef and cake maker, blogger and TV presenter.

The appointment at all 4 locations will be at around 7 pm in the heart of each place visited by the Chi Summer Tour (with the exception of Cortina, that will start at around 5 pm).

With this format, the advertising sales company Mediamond offers companies the possibility of communication projects and events that allow them to present their stories in original and valuable contexts.

All updates concerning the Chi Summer Tour will be available on the magazine’s social media profiles: Instagram chimagazineit and Facebook www.facebook.com/chimagazine and by following  the hashtag #chisummertour.

Giallozafferano, the point of reference for Italians in the kitchen, with 6.6 million unique users every month (source: Audiweb), over 6 million fans on Facebook and more than 600,000 readers for its printed magazine, from today will “speak” to its community also on  “Google Home, the voice-activated smart speaker recently launched in Italy by Google.

The Mondadori Group brand will consequently be available through Google Assistant across all compatible devices: Android and iOS smartphones and tablets, and Google Home and Google Mini smart speakers.

With Google Home it is possible to interact with the digital cooking assistant of Giallozafferano, that will establish a pleasant and friendly natural conversation with the user: all you have to do is call the assistant with a simple vocal command “OK Google, let me talk to Giallozafferano” to get the help you need in the kitchen. The secret lies in the innovative step-by-step function, in which a voice will accompany the user through each step of the preparation of the dish – using the vocal commands “back”, “repeat” or “forward” – making it possible even for inexperienced cooks to follow the recipe and  produce a perfect result without mistakes.

In fact, the  step-by-step function makes it possible to complete each phase of the preparation, interrupting when necessary, and starting again from where you left off. All by using the simple vocal “OK Google, ask Giallozafferano to start cooking again”; a particularly useful feature for dishes that require a long preparation.

With Giallozafferano’s new Action on Google,  you can choose a recipe, from a selection of over 4,500 available, with “OK Google, ask Giallozafferano for the recipe for tiramisù”, or run through the list of ingredients with the command “OK Google, tell me the ingredients”.

The new service offers a range of functions also to users accessing Giallozafferano from a smartphone or tablet, with even easier and more immediate usability thanks to the support of high-quality photos that make each stage even more intuitive and simple to complete.

This new project continues the brand strategy of Giallozafferano which, on the strength of the success of the web site from which a magazine was created that in just over a year has achieved an average monthly sale of 120,000 copies (source: ADS, March 2018), a series of books and a TV programme on Canale 5, can now count on an even more articulated multi-channel offer.

A special evening, at Pitti Uomo in Forence, to celebrate Iconic Club: a small and selected group of iconic product that have become part of the history of style, certified by ICON, the upscale male lifestyle title of the Mondadori Group, edited by Michele Lupi. And, on 12 Jun, the Iconic Club Party, at Le Pagliere in Florence, will bring together the brands that have created historic icons of style; objects which, over the years, have built around them authentic communities of admirers who are proud to wear, use and share them with other enthusiasts, conscious of belonging to a limited and exclusive group.

This is the philosophy of Iconic Club, which made its debut this year in the pages of Icon with a special editorial feature dedicated precisely to the stories of such icons: from the enduring legend that is the Vespa Piaggio or the Land Rover Defender in the automotive sector, to items of clothing that have become imprinted in the collective memory of universal style, such as the Fay 4 Ganci or Levi’s 501 jeans, the Baracuta G9 Harrington Jacket to the Valstar Valstarino, or the mythical Persol 714 sunglasses and the Montblanc Meisterstück fountain pen. Behind every one of these symbols there is much more than a simple product, but an account of an original story that has developed over time to create a status symbol in terms of style.

“The inspiration – says editor Michele Lupi – came to us from the many clubs of motorcycle and car enthusiasts. With the editorial team we decided to apply the same concept – made up of communities of aficionados who come together at ad hoc events around the country to exchange information across specially created social media platforms etc, also for the world related to style and fashion.”

For the first time, the Iconic Club Party on 12 June will bring together the Iconic Club brands from the pages of the magazine in an evening event in the centre of Florence in an exhibition that covers the history of each individual product. A show perfectly integrated with the environment of Le Pagliere with big posters celebrating the icons of style that are the protagonists of the event, with historic photographs of the partner brands, taken form the archives.

This special event will be animated by a live-set by Nicky Siano, a pioneer of dance music and the legendary first resident DJ at Studio 54, the Manhattan disco which, at the end of the 1970s, was frequented by a pantheon of the international jet-set, including Elizabeth Taylor, Liza Minnelli, Andy Warhol, John Travolta, Michael Jackson, Elton John and many more.

The evening’s beverage partner will be Belvedere Vodka, the world’s leading luxury vodka, which has created especially for the occasion two Signature Cocktails, the Belvedere Iconic Club and the Belvedere Pink Icon, the official cocktails for the event along with Belvedere Ruby Tonic.

To mark the Pitti Immagine Uomo 94, the June issue of Icon, like that of last January, will enjoy a special distribution on the platforms of the high-speed trains running between Milan and Florence, in the lounge areas of 4 and 5 star hotels in Florence, and to opinion leaders and international buyers at Pitti.

Companies have responded enthusiastically to the lively and exciting proposal of Icon and given the advertising company Mediamond an extraordinary result for the June issue, which has recorded a 60% in sales compared with last year.

A record number of visitors for the INTERNI HOUSE IN MOTION exhibition at the 2018 FuoriSalone. From 16 to 28 April, in the courtyards of the Università degli Studi di Milano, at the Orto Botanico di Brera and the Audi City Lab in Corso Venezia 11 (the former Seminario Arcivescovile), where, for the second year in a row, the magazine extended the reach of its urban animation, there was a more than 60% increase in visitors compared with the 2017 edition, reaching close to 400,000 at the three locations.

Marking the 20^th year of the exhibition, 32 projects were presented, of which 18 installations and 14 design islands, with the contribution of 2 co-producers (Audi and Eni gas e luce), 32 partner companies, 4 institutions (Regione Umbria, Regione Puglia, Apex Brasil, Orticola di Lombardia), and 40 designers (including architectural studios, architects, designer, artists, as well as a specialist school). The installations, along with numerous conferences and talk shows, two concerts and two theatre shows, a workshop and design prize, created a varied mosaic of styles and visions and opportunities for exchange that attracted hundreds of thousands of people.

At the Università degli Studi di Milano attracted some 220,000 visitors, the Orto Botanico di Brera 80,000 and 80,000 also visited the Audi City Lab in Corso Venezia 11, a total of 380,000 people. Among these, over 750 were Italian and foreign journalists who gave to INTERNI HOUSE IN MOTION an exceptional level of media coverage, in national newspapers, and on radio and television, as well as specialist and mass market titles, and guaranteeing a continuous presence on leading social media channels and the web.

As a result, the INTERNI exhibition confirms it position as the  representative event of the FuoriSalone thanks to the high design and cultural level of the installations, the brands involved – all of which recognised at the Italian and international level – and the inclusion of smaller players that likewise demonstrated an remarkable capacity to present content of the highest level.

This extraordinary response, both in terms of audience and media visibility, is a clear demonstration of the absolute leadership of the magazine edited by Gilda Bojardi in the professional living segment and design system communication.

Credits ph: Saverio Lombardi Vallauri

Following the success of the first edition, on 15 October the new courses will start in Milan of the Digital School, the training school created by Donna Moderna, CasaFacile and Sale&Pepe, a year ago on the experience of the three brand leaders in the women’s, interior design and food sectors.

The three Mondadori magazines will make available their experience and skills in the digital field and social media for the second edition of the course in content and social media management, this year in collaboration with Piano C, the social innovation laboratory that brings together women and work. A space in the centre of Milan that produces digital and other projects to combat female unemployment in Italy.

The course in content and social media management enables students to acquire and expand their digital skills through 42 hours of lessons organised in two levels: a base module to learn what, how and where to communicate in order to be discovered on the web – from the construction of an editorial plan to the secrets of social media management, and from online writing to strategies for the analysis of SEO results – and an advanced module, aimed at those with a good knowledge of the web and a desire to become autonomous in online brand development, content planning, data analysis and the business management of the activity.

The course includes classroom lessons and the testimony of the editors and digital professionals from the three Mondadori magazines, in class tutoring for the entire duration of the course, case history studies and a final workshop for both modules.

The lessons of the course in content and social media management will be held in Milan at Piano C, via Simone D’Orsenigo 18, from 15 October 2016 for the basic module and from 28 January 2017 for the advanced module.

The training offer of the school of Donna Moderna, CasaFacile e Sale&Pepe is also available in e-learning mode, with 19 courses and programmes for different needs.

For information about enrolment and costs, please go to: www.digitalschool.it.