milano

Focus Live comes to Milan: the final stage of the festival of popular science, from 21 to 24 November

After Genoa and Trento, the big final stage will take place at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci, with interactive experiences, futuristic installations, encounters with experts and scientists and labs open to all.

The guests include: Umberto Guidoni, Carlo Cottarelli, Massimo Polidoro, Stefano Mancuso, Selvaggia Lucarelli, Sofia Viscardi, Saverio Raimondo and many more

What will the world be like in 10 years? “How do we want to live in 2029”? This is the theme of the 2019 edition of Focus Live, the popular science festival of the magazine Focus, which, from 21 to 24 November brings to a conclusion at the Museo Nazionale Scienza e Tecnologia Leonardo da Vinci in Milan, an extraordinary journey that has taken in the most fascinating and decisive issues for the future of mankind and the planet, and discussed the great challenges the humanity must face and the tools it needs to win.

Over 15,000 visitors (of which over 1,800 students), 117 laboratories for children and adults, 182 speakers on the main stage and in speakers’ corners, 44 interactive and multimedia installations: these are the numbers of Focus Live’s debut in Milan last years, with great public success for the event and the digital content. This year over 11,000 people have already taken part in the first two stages, held, respectively, on 1 – 2 June at the Porto Antico in Genoa, and on 18, 19 and 20 October in Trento at MUSE, Museo delle Scienze.

At the Museo Nazionale della Scienza e della Tecnologia Leonardo da Vinci the discussion will focus on the environment, climate, ecosystems, but also on genetics, artificial intelligence, migration, space travel, robots and much more. A great celebration of science, open to everyone, where adults and children can let themselves be amazed by installations and scientific experiments, take part in interactive laboratories and get their hands on the most advanced technologies, as well as meeting some of the biggest experts and scholars in a range of disciplines and personalities well-known to the public. Leading international experts will be the protagonists of unique encounters that will outline the state-of-the art of recent discoveries in a manner tat is accessible for the general public, as well as for fans and enthusiasts. They include the plant neurobiologist Stefano Mancuso, the physicist and popular scientist Guido Emilio Tonelli, the climatologist Luca Mercalli, the diver Umberto Pellizzari, the scientific YouTubers Adrian Fartade and Luca Perri and many more.

In line with the style of Focus, a Mondadori Group brand, science comes to life in unusual and fascinating ways. From “space conquests” with astronaut Umberto Guidoni to some of the most surreal scenarios with laughs and semi-serious reflections with Saverio Raimondo, but also an ability to distinguish the true from the false, between information and propaganda with Selvaggia Lucarelli, the role of the youngest generations with Sofia Viscardi and with the TikToker with more than 2.5 million followers Rosalba Andolfi, the economic outlook that we can expect with Carlo Cottarelli, or the secret life of a rebellious genius like Leonardo Da Vinci together with Massimo Polidoro and the future of music with Saturnino.

And you can even take “a walk” on Mars with 3D visors, and without gravity, or experience the sensation of surviving in high water, watch the robot surgeon “Da Vinci” at work (able, for example, to peel a grape and then sew it back on perfectly), create a perfect avatar of oneself to interact with a virtual world, for example, trying on clothes online, testing your skills on an incredibly realistic driving or flight simulator, experience the sensation – using a special visor – of living with reduced senses in order to understand the difficulties of people with hearing or sight impairments, discover the kitchen of the future, cooking with artificial intelligence and the infinite number of recipes of GialloZafferano, in the company of the starred chef Alessandro Negrini and his interactive showcooking with Alexa and Google Home.

And there are protagonists also for the little ones, with the kids’ area laboratories to try interacting with robots, discover the wonders of water, virtually re-live the moon landing experience and play with the Science show of the scientific apprentice Giuseppe Spitaleri and the crew from the House of Talent.

Everything will be useful in attempting to answer the greatest question of them all: will we be able to deal with the emergencies facing the planet? The most important of which are the climate and the environment, demography and migration, and the fourth industrial revolution: the enormous climatic changes that are transforming the world we have always known forever; the aging populations of parts of the world and the increase in the inhabitants of others, with the associated imbalances and social tensions; the widespread use of artificial intelligence systems, with the potential to disrupt the job market and, if not managed well, risk concentrating wealth even more in the hands of the few, and increasing inequality between populations.

For tickets and a complete programme, please go to: www.focuslive.it

 

Opening times:

Thursday 21 November 9:30-18.00

Friday 22 November 9:30-19.00

Saturday 23 November 9.30-21.00

Sunday 24 November 9:30-19.00

 

Focus is Italy’s most widely read magazine, with 5.8 million readers and digital users (Source: NIELSEN MEDIA IMPACT DATA FUSION audipress 2019.1e audiweb 2.0 Feb 19), and 2 million fans on social networks.

Focus Live has been developed with the patronage of: Agenzia spaziale Italiana ASI, Agenziale Spaziale Europea ESA, Consiglio Nazionale delle Ricerche CNR, Istituto Italiano di Tecnologia IIT, Enea, Inaf, Virtual Space Systems.

The organisation of Focus Live has been made possible thanks to the support of:

Main Partners: ab medica, Essilor, IBM

Partners: Aiteca, Celgene, Commissione Europea, e-distribuzione, Gilead, Grimaldi Group, Novartis, Oppo, Osservatorio Terapie Avanzate, Pfizer, Parmigiano Reggiano, Pegaso, Roche, Toyota

In collaboration with: Opera San Francesco

Partner Area Focus Junior: Candia

Supporter: Università San Raffaele

Charity Partner: Lega del Filo d’Oro

Media Partner: Focus, Mediaset, Focus Junior, Meteo.it, Smartworld

Radio Ufficiale: Radio Monte Carlo

In collaboration with Istituto Oikos

 

 

“Panorama d’Italia” arrives in Milan

A super 7-day stage with 54 events around the city
From Sunday 16 to Saturday 22 October a calendar of free events open to everyone

  • From the greetings of President of the Republic Sergio Mattarella to an encounter with Ken Follett, and from “art lessons” to stars from the world of music
  • Showcooking and food experiences with star chefs, and meetings with ministers entrepreneurs and managers
  • Inaugurating the stage on Sunday 16 October at 4.30 pm Mayor Giuseppe Sala and the Fanfare of the Carabinieri

Milan is the stage of stages for Milano “Panorama d’Italia”, the tour that the newsmagazine Panorama has made over the last three years around the country taking in information, culture, food, wine and entertainment. From Sunday 16 until Saturday 22 October Lombardy’s capital will host a special stage of the tour with a calendar of 54 events open to everyone.

“Milan is undergoing a phase of great change,” writes the Mayor of Milan, Giuseppe Sala, in an article in the magazine welcoming the arrival of the tour to the city.  “Thanks also to the extraordinary experience of the Expo, Milan has become a model. The city is also a point of reference around the world for fashion, art, design, food, voluntary service, care for the environment: a desirable tourist destination, an example of the efficiency and quality  that this country is capable of. The events organised by the “Panorama d’Italia” initiative will reflect the spirit of this Milan, as well as the originality and enterprise of its citizens.”

The editor of Panorama, Giorgio Mulè, explained the sense of this stage: “During this week we will talk to the people of Milan of all ages and we will offer opportunities to meet and exchange ideas, attempting to enrich the prospects and culture of everyone: work, food and wine, theatre, cinema and music with testimonials worthy of this great city and its international vocation.”
With lots of guests and over 30 different locations, the Milan stage of the Panorama d’Italia tour, now in its third year, after visiting 27 towns and cities and engaging thousands of people with the best of the country, arrives in the Italian city with the most international outlook.

Politics and institutions

The greetings of President Mattarella, the presence of government ministers Giannini, Galletti and Calenda; the Governor of Lombardy Roberto Maroni with the councillor of economic development Mauro Parolini and other members of the council, the Mayor Giuseppe Sala, deputy-minister Enrico Zanetti: are just some of the guests form the world of politics and institutions participating in the meetings organised by Panorama d’Italia. An opportunity to meet and exchange ideas face to face on issues of direct relevance to national development: from education to economic growth, social as well as and labour policies. Conferences, exclusive interviews and talk shows: and on each occasion a direct relationship with the public will be fundamental as participants interact with the speakers and follow the debates live.

Training, business and jobs

Central to the whole event  will be a discussion on “The schools of the future”, on Thursday 20 October at the headquarters of the Mondadori Group in Segrate: the meeting with high school students involved in the competition “Il bello di Milano” will begin with an introduction by the President of the Republic, Sergio Mattarella, in the presence of education minster Stefania Giannini. During the week of Panorama d’Italia, young job seekers will have the chance to meet HR specialists from some of Italy’s leading companies and will be able to follow debates between some of the prime examples of business excellence  in the city.

 

Culture and entertainment

A parade of stars, from the worlds of music, cinema and literature will be a feature of the Panorama d’Italia marathon in Milan, with open interviews, showcases, concerts, readings and exclusive presentations. Some of the names include: Alessandra Amoroso, Nek, Emis Killa, Fabio Rovazzi, Niccolò Agliardi, Benji and Fede, Alfonso Signorini, Dan Peterson, Geronimo Stilton, Antonio Casanova, Sofia Viscardi, and many more; as well as the presentation, in collaboration with the Festival del Cinema di Roma, of the film, “Florence” starring Meryl Streep and Hugh Grant. There will also be space for DJ sets and fashion events, thanks to the collaboration of the magazine Icon.

Panorama d’Italia will also offer an opportunity to meet prestigious authors and discover the city’s artistic delights with exceptional guides. Starting on Sunday 16 October with Ken Follett, an author who in Italy has sold over 14 million copies of his novels. The Welsh writer has chosen Milan to meet his Italian readers and talk about his future plans. Interviewed by Panorama editor Giorgio Mulè, the author will talk about his books, but also about his private life, politics and current affairs.

Also during the week will be events featuring Valerio Massimo Manfredi, Vittorio Sgarbi, Maurizio De Giovanni, Stefano Zecchi, Davide Rampello, Massimiliano Locatelli, Roberto Giacobbo and many more. The Milan stage of the tour will also give space to meetings with Focus, among the most appreciated new features of Panorama d’Italia 2016: the astronaut Umberto Guidoni, the editor of Focus Jacopo Loredan and many other guests from the world of science will accompany participants “around space” with meetings and ad hoc events, including live coverage of the arrival of the space probe Exomars on Mars.

 

Haute cuisine

In an anthology of excellence, it is impossible not to involve the stars of Italian cooking, one of the jewels in the crown of Made in Italy food and wine around the world. So space will be given to star chefs such as Andrea Berton, Giovanni Bon, Bobo and Chicco Cerea, Carlo Cracco, Filippo La Mantia, Davide Oldani, the famous faces of TV chefs such as Benedetta Parodi and Antonio Martino, and, exceptionally, heading the list the great maestro Gualtiero Marchesi, the cornerstone of a generation of outstanding chefs now working around the world and representing the very best of Italy’s food and wine culture.

 

All of the “Panorama d’Italia” events are free and the programme is available from www.panorama.it or www.panoramaditalia.it. To take part, all you need to do is register and book your place on www.panoramaditalia.it and following the instructions (any programme changes will be announced on the site). All of the events can be followed in live streaming on the site and on social networks.. At all of the “Panorama d’Italia” event locations it will be possible to buy the bracelets produced especially for the tour by Cruciani: the proceeds will contribute to the creation of a new national centre for the Lega del Filo d’Oro, the charity that assists people with aural, visual and other sensory impairments, in Osimo (Ancona).
Tour figures

Last year alone 4 million people were reached by the tour through physical events, the printed weekly magazine, its sites, social channels, television, radio and other media that used the content. The audience directly involved in the events in the various towns and cities totalled more than 110,000 with 375 guests and speakers (including 6 minsters, 8 regional presidents and 8 mayors), 500 media outlets, 191 business people in round tables and the involvement of over 600 companies, including 180 innovative start-ups.
Panorama d’Italia enjoys the support of high level partners who share a commitment to enhancing Italian excellence around the country. They include: Autostrade per l’Italia, Banca Mediolanum, Cobat, Cruciani, Eicma, Enel, Eni, IBM, Invitalia, Poste Italiane, Sicily by Car, Università Telematica Pegaso, and TgCom24 Mediaset. The charity partnership with the Lega del Filo d’Oro will be present throughout the tour.
In addition, at every town and city on the tour, media partnerships have been established with the leading local TV and radio stations and newspapers.

“Panorama d’Italia” has been organised in collaboration with Triumph Group International, for executive production, organisation and logistics.