Mondadori Bookstore

Mondadori Store today opens a new neighbourhood bookstore concept in Milan, designed specifically for the historic Mercato Rombon, which reopens to the public following a major redevelopment project carried out by Sogemi and the Municipality of Milan.With this new format of proximity, the largest network of bookshops in Italy comes even closer to the interests and needs of readers in residential areas, creating a space in which the bookshop becomes a symbol of sharing and sociability, capable of dialogue with other forms of expression and togetherness.

The Mondadori Bookstore also contributes to extending the offer of the renovated Rombon Market by making it more transversal, contemporary and culturally lively.

“Mondadori Retail is proud to have worked with the Municipality of Milan and Sogemi on the reopening of Mercato Rombon, an important community hub in the Feltre district, in the Lambrate area,” said Carmine Perna, Chief Executive Officer of Mondadori Retail. “In line with our goal of promoting reading and creating new cultural landmarks, this opening is particularly meaningful as it brings a cultural offer that combines the world of books with a strong focus on the local area and its social fabric. This project also gives us the opportunity to evolve our bookstore format, demonstrating its flexibility and capacity for reinterpretation in a neighbourhood context,” Perna concluded.

The connection between the bookstore and the local community will be further strengthened through numerous initiatives and collaborations, particularly with nearby schools. Among these is the “Alunni in libreria (Pupils in the Bookstore)” series of events, aimed at making the store a reference point not only for families but also for younger generations, fostering both reading and cultural participation.

The new Mondadori Store covers 100 square metres, purpose-designed to meet the needs of the neighbourhood it serves. The catalogue of more than 7,000 titles includes great classics and bestsellers across fiction, non-fiction and international literature. There are also a number of specialised areas, such as the We are Junior section dedicated to younger readers, featuring educational games and picture books designed to spark their imagination through engaging stories, and the Just Comics area focused on the ever-growing world of manga and graphic novels. To further enrich the bookstore’s offering, there are also dedicated sections for the romance and fantasy  genres, popular with new generations of readers, alongside a wide selection of stationery, toys, gifts and gift cards.

The Mondadori Store at Mercato Rombon  is also available online. Customers can stay up to date via the store’s  Instagram and Facebook pages, and make use of the digital services offered by mondadoristore.it to check book availability, place orders, and choose whether to collect their purchases in store or have them delivered to their home.

The new Mondadori Bookstore is part of the ongoing renewal and development plan of Mondadori Store, Italy’s largest network of bookstores, with more than 500 shops ranging from major cities to smaller towns. A true cultural hub active across the country, Mondadori Store also operates online through mondadoristore.it and its bookclub format, combining a passion for books – always at the heart of its offer – with entertainment experiences, events and multichannel services, reaching over 20 million customers every year.

MONDADORI BOOKSTORE

Address: via Rombon, 34, 20134 Milano MI
Opening hours: Monday – Saturday 8:30 a.m. – 7:30 p.m.
E-mail: libreriamilanorombon@mondadori.it
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Mondadori Store, Italy’s largest bookstore network, is expanding its partnership with Zeercle, one of Europe’s leading providers of book buyback services. The initiative, launched exclusively in Italy last June, has already collected more than 100,000 used books in over 300 Mondadori Store locations participating in the project.

Starting today, customers can give new life not only to their books – from fiction to non-fiction, children’s titles to timeless classics – but also to CDs, vinyl records, physical video games, DVDs and Blu-rays. In return, they will receive a gift card corresponding to the assessed value of the item, redeemable at Mondadori Store bookstores and on Mondadoristore.it.

Mondadori Store and Zeercle support reading with #IoLeggoPerché

To mark the tenth anniversary of #IoLeggoPerché, Mondadori Store and Zeercle have joined forces to bring a love of reading to schools.

From 7 to 16 November, Mondadori Store will donate one euro for every Zeercle trade-in made during the campaign to the three schools partnered with its bookstores that receive the highest number of book donations as part of #IoLeggoPerché.

The total amount collected will be shared equally among the three schools and converted into gift cards of the same value, redeemable in Mondadori Store bookshops. The initiative offers an additional opportunity to enrich school libraries and nurture students’ passion for reading.

“At the heart of Mondadori Retail’s mission is the promotion of culture, which is why we have chosen to support, together with Zeercle, such an important initiative as #IoLeggoPerché, dedicated to encouraging reading in schools,” said Francesco Riganti, Marketing Director of Mondadori Retail. “Through this project, with a single gesture people can not only give new value to books, CDs and DVDs, but also make a tangible contribution to supporting school libraries, further strengthening the bond between schools and our bookstores across the country,” Riganti concluded.

Three weekends dedicated to Zeercle Days

But Mondadori Store and Zeercle’s activities do not stop here. Following their success across Europe, Zeercle Days are now arriving in Italy for the first time: three weekends featuring dedicated Zeercle corners set up in shopping centres. Customers will be able to drop off their books and other items appraised on Zeercle and receive a Mondadori Store gift card of equal value, plus a €10 shopping voucher to use within the host shopping centre (for deposits of at least €20).

The Zeercle Days will take place on 18–19 October at the La Romanina shopping centre (Rome), 25–26 October at I Gigli (Florence), and 1–2 November at Vialarga (Bologna). Full terms and conditions are available at mondadoristore.it.

HOW DOES THE ZEERCLE SERVICE WORK?

The service offered by Mondadori Store in partnership with Zeercle is very simple. Anyone wishing to sell their used books, CDs, vinyl records, video games, DVDs or Blu-rays – with the exception of school textbooks – can visit the dedicated website  and either scan the item’s barcode or enter its ISBN to receive an instant valuation.

Once the cart has been created, customers can bring their items to any Mondadori Bookstore participating in the Zeercle service. By providing the code to the bookstore staff, who will check the condition of the items, they will receive a gift card of equivalent value, redeemable in all participating Mondadori bookstores (see the list of participating stores here).

Mondadori Store is Italy’s largest bookstore network, with over 500 locations ranging from major cities to smaller towns. It represents a cultural hub active across the country, online through its e-commerce platform Mondadoristore.it and via its book club format. Alongside books – always at the heart of its offering – Mondadori Store provides entertainment experiences, events and omnichannel services, reaching more than 20 million customers every year.

Zeercle is an innovative circular economy service dedicated to books. Through a simple digital platform, Zeercle allows readers to sell their used books directly in partner bookstores, receiving an immediate voucher to spend in store. The service, already active in Germany, France and Austria, aims to give books new value, support physical bookstores and promote more sustainable consumption. Zeercle works with major retail chains and independent bookstores to build a European network for second-hand books.

On Thursday, 16 October, the new Mondadori Bookstore in Velletri (Rome) will open to the public. The city’s historic bookstore – now relocated to a landmark building in the city centre – will feature completely redesigned interiors and furnishings.

The new layout and atmosphere will enhance the store’s extensive selection of books, while the impressive glass wall in the event area, overlooking the striking Torre di Santa Maria in Trivio, will make the experience for visitors and customers even more engaging.

The new bookstore will be inaugurated in the presence of numerous guests and local authorities, including the Mayor of Velletri, Ascanio Cascella, Deputy Mayor and Councillor for Culture Chiara Ercoli, Councillor Cristian Simonetti, and Regional Councillor Giancarlo Righini.

With this initiative, Mondadori Store, Italy’s largest bookstore network, continues its path of renewal and growth, creating interactive spaces for the community dedicated to books and entertainment, in line with its strategy to promote reading and spread culture.

“The first Mondadori Bookstore in Velletri opened its doors back in 2004, quickly becoming a reference point for the community. Over twenty years of presence in the area have been marked by our love for books and culture, as shown by the many initiatives we’ve promoted, including the Velletris Librus Festival, now in its ninth edition”, said Guido and Aurora Ciarla, Mondadori Store franchisees. “Today, thanks to our new central location, we’ll be able to serve our customers with even greater dedication and care. The same approach and passion that have driven us to open other Mondadori bookstores across the region, in Lariano, Genzano, San Cesareo (inside the La Noce Shopping Center), Frascati in the province of Rome, and Cisterna in the province of Latina”.

Located at Corso della Repubblica 156, the new Mondadori Bookstore covers an area of 250 square metres and offers a catalogue of more than 18,000 titles –  from literary classics to bestsellers, fiction, crime, thrillers, fantasy, romance, and local publications, as well as a wide selection of essays and international works. Special attention is given to young readers through the We are Junior format, which features educational games and illustrated books designed to inspire curiosity and imagination. The Just Comics section is dedicated to the world of manga and graphic novels. The store also includes spaces for #BookTok readers and new generations of book lovers, as well as dedicated areas for stationery, toys, gadgets, and gift cards.

As further proof of the booksellers’ and Mondadori Store network’s commitment to promoting reading, the Mondadori Bookstores managed by Guido and Aurora Ciarla will once again take part in #IoLeggoPerché, which this year celebrates its tenth anniversary and already counts numerous schools and volunteers as partners.

Throughout the year, the bookstore will host events and projects involving local schools – such as the long-running “Alunni in Libreria” (Students in the Bookstore) initiative – as well as collaborations with educational institutions, libraries, and cultural associations.

In addition to these initiatives, the bookstore will also host meetings and book signings both in-store and in local schools.

Mondadori Bookstore in Velletri also serves its readers online. Customers can stay updated via the store’s  Instagram and Facebook pages, and can use the digital services of  Mondadoristore.it to check book availability, place orders, pick up purchases in-store, or have them delivered to their home. The store also provides a convenient phone ordering service.

The new Mondadori Bookstore is part of the ongoing renewal and expansion plan of Mondadori Store, Italy’s largest bookstore network, with more than 500 stores across the country – from major cities to smaller towns. It represents an active cultural presence nationwide, both online through Mondadoristore.it and the bookclub formula, offering not only books – always at the heart of the experience – but also entertainment, events, and multichannel services that reach over 20 million customers each year.

MONDADORI BOOKSTORE

Corso della Repubblica 156 – 00049 Velletri
Opening hours: Monday to Saturday, 9:00 a.m. – 1:00 p.m. and 4:00 p.m. – 8:00 p.m.
Tel: +39 0696155094
Whatsapp: +39 3332779015
E-mail: libreriamondadorivelletri@gmail.com
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Mondadori Store, the largest network of bookstores in Italy, is reopening its store in Seregno, in the Province of Monza and Brianza. Established in 2006, Mondadori Bookstore will once again be a socio-cultural reference point for the entire area as of Saturday, November 2, with a completely renovated layout, furniture and offerings.

The store will enliven the central Vittorio Veneto Square by serving as a hub dedicated to reading and entertainment, with a focus on young people.

The grand opening of the bookstore is scheduled for Sunday, November 3, at 11 a.m. Federica Perelli, Culture Councillor on the Seregno City Council will also be present at the ribbon-cutting ceremony. As special guest for the occasion, Iginio Massari will be signing copies of his latest book ‘Giorni mesi anni di una vita intensa’ published by Baldini&Castoldi.

‘It has been 18 years since I fulfilled my dream of becoming a bookseller. In 2006, I opened the first bookstore in the area together with Mondadori Store, a strategic, key partner. From the beginning, the store has always stood out for its wide selection of books, welcoming atmosphere, and the team’s dedication to creating a cultural space accessible to everyone, from experienced readers to those taking their first steps in reading,’ says Miriam Vazzola, Mondadori Store associate. ‘This year marks a new phase for the Mondadori Bookstore in Seregno. The renovation is designed to modernise the spaces and enhance the offerings to improve the visitor experience, making the bookstore even more functional and welcoming. This restyling represents my daughter Carolina’s and my desire to continue a path that looks to the future, preserving the soul of the bookstore as a place of inspiration and passion for reading, today and in the years to come, especially for the next generations,’ the associate concludes.

The new Mondadori Bookstore has a floor area of 170 square meters and a catalogue of more than 10,000 titles, from the great classics to best sellers, including fiction, nonfiction and miscellaneous. Special attention is given to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the most intriguing stories, and a department dedicated to Just Comics and the manga phenomenon. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, toys and gift cards, also expand the bookstore’s offer.

The store promotes initiatives with different organisations in the area, with a special focus on collaborating with schools through meetings and educational events that bring girls and boys closer to the world of culture. These include the project ‘Alunni in Libreria’, designed to convey a passion for reading to children. In addition, the bookstore has renewed its collaboration with the City of Seregno, which makes the Auditorium available to encourage meetings with authors and personalities from the world of entertainment.

The Mondadori Bookstore in Seregno also serves readers online: customers can keep up to date through the Instagram and Facebook pages. They will also be able to get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store or have it shipped, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
P.zza V. Veneto 8/9, 20831, Seregno (MB)
Opening hours: Mon–Sat 9:00 a.m. –12:30 p.m., 3:30–8:00 p.m. / Sun 10:00 a.m. –12:30 p.m., 4:00–7:30 p.m.
Phone: 0362.245596
E-mail: mondadori.seregno@gmail.com
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On Saturday, 26 October, Mondadori Store – the most extensive network of bookstores in Italy –, will make its return to Frosinone with a bookstore, which will allow it to once again provide the city with a hub dedicated to reading and entertainment and a true socio-cultural stronghold. The new Mondadori Bookstore will open to the public at 5.00 p.m. on Via Aldo Moro, one of the main shopping areas.

“The decision to open a new bookstore in Frosinone with a key strategic partner like Mondadori Store not only responds to the desire to create a stronghold that serves the local community, but is also in line with the goal of enhancing, spreading and setting-up new cultural hubs throughout the country”, declared Felice Paparello, a franchisee now opening his seventh bookstore with Mondadori Store.

The new Mondadori Bookstore covers an area of 150 square metres with a catalogue of over 10,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention has been paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination with the strangest stories, and the department dedicated to manga and comics, Just Comics. Areas dedicated to #BookTok, for the new generation of readers, as well as stationery, gift boxes and gift cards, also expand the store’s offer.

The Mondadori Bookstore in Frosinone also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles. The bookstore will also offer customers the opportunity to place orders via telephone.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Via Aldo Moro 5, 03100, Frosinone (FR)
Hours: Mon–Sun 9:30 a.m. – 8 p.m.
Tel: 0775.960677
Email: mondadoristorefrosinone@gmail.com
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Tomorrow, 18 September at 6 pm, Mondadori Store, the most extensive network of bookstores in Italy, will open a bookstore in Termini Imerese, one of the most important towns in the metropolitan city of Palermo, thus providing the public with a new landmark for the world of culture and entertainment.

“Thanks to the passion for reading that has always brought my whole family together, I realised how important it was to open a new bookstore in my city, which is already culturally vibrant and attracts much interest because of the nearby historical Greek and Roman ruins”, said Salvatore Parrinello, Mondadori Store franchisee. “I have found a key strategic partner in the Mondadori Store network to encourage and promote cultural practices and experiences aimed at all the inhabitants of the area, especially the youngest”, Parrinello finished.

The new bookstore, located on the main street in the historic centre of Termini Imerese, covers 80 m² and offers a selection of 8,000 titles, from the great classics to best sellers, including fiction, non-fiction and miscellaneous. Special attention has been paid to younger readers with the We are Junior format, which includes educational games and picture books to stimulate their imagination and, finally, the department dedicated to manga and comics fans, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer.

The Mondadori Bookstore in Termini Imerese also serves readers online: customers can keep up to date through the Facebook page and get in touch with the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in-store, choosing from a catalogue of over 1 million titles.

The new Mondadori Bookstore follows the plan for renewal and development of Mondadori Store, the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE
Corso Umberto e Margherita 71, 90018, Termini Imerese (PA)
Hours: Mon–Sat 9:00 – 12:00; 16:00 – 20:00
Tel: 091.8885251
Email: mondadoribookstore.termini@gmail.com
https://www.mondadoristore.it/negozi
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Media Relations
pressoffice@mondadori.it
+39 02 7542.3227

Mondadori Store, the largest network of bookstores in Italy opens two new directly managed stores in Lombardy this week, both in the province of Monza and Brianza: on Tuesday, 17 September, a bookstore will open in Brugherio, in the Gallerie Bennet, while on Thursday, 19 September, it will be the turn of Busnago, in the Globo shopping centre. Two new landmarks for all lovers of culture, reading and entertainment.

“We are proud to announce the opening of two new Mondadori Bookstores in Lombardy, which now has a total of 60 bookstores, both directly managed and franchised. They are cultural landmarks for the whole country”, said Carmine Perna, Director of Mondadori Retail. “The opening of these stores is part of the strategy of continuous renewal, enhancement and development of our network of bookstores, reaffirming Mondadori Group’s commitment to spreading culture and promoting reading through powerful strongholds around Italy, from large cities to small towns”, finished Carmine Perna.

The Brugherio and Busnago bookstores – that are 180 and 300 m², respectively – offer modern and innovative spaces with a layout and furnishings that enhance the vast, diverse offer from Mondadori Store. The catalogue of the two stores, which each have more than 12,000 titles, are vast, from best sellers to the great classics, including fiction, non-fiction and miscellaneous, eReaders, Booktokers, stationery products, gift boxes and gift cards. In both bookstores, there is also the We are Junior area, specially designed for young readers: a department where even the youngest can find a rich selection of books, illustrated fairy tales and educational games, and the Just Comics department with a wide selection of comics and manga, superhero comics and graphic novels.

The Mondadori Bookstores in Brugherio and Busnago also serve readers online: customers can contact the store, follow initiatives and events on its Facebook and Instagram pages and use the digital services at Mondadoristore.it to check the availability of books from the catalogue of more than 1 million titles, order them and pick them up in store.

Mondadori Store is the largest bookstore network in Italy, with more than 500 stores in cities and smaller towns. The cultural organisation is active throughout the country, online with the e-commerce site Mondadoristore.it and the book club. In addition to books, its primary service, it also provides entertainment, events and multichannel services, reaching more than 20 million customers every year.

MONDADORI BOOKSTORE BRUGHERIO

Gallerie Bennet
Viale Lombardia 264, 20861, Brugherio (MB)
Opening hours: Mon–Sat 9:00–20:30; Sun 9:00–20:00
Email: libreria.brugherio@mondadori.it
Phone: +39 039.5168400
https://www.mondadoristore.it/negozi
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MONDADORI BOOKSTORE BUSNAGO
Globo Shopping Centre
Via Italia 197, 20874, Busnago (MB)
Opening hours: Mon–Sat 9:00–22:00; Sun 9:00–20:00
Email: libreria.globobusnago@mondadori.it
Phone: +39 039.2258800
https://www.mondadoristore.it/negozi
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Media Relations
pressoffice@mondadori.it
+39 02 7542.3159

Mondadori Store, the largest network of bookstores in Italy, will inaugurate a new bookstore in Pontecagnano Faiano (SA), in Corso Italia, 18/20, near the Piazza Sabbato, town centre, on Saturday, 25 May at 10.00 a.m.

The new Mondadori Bookstore will offer the entire public in the town of Salerno, which is already home to the Costa d’Amalfi airport and which is undergoing urban development, a centre entirely dedicated to the world of books, culture and entertainment, thus creating an interactive meeting point and a true cultural reference point for locals and tourists alike.

The Pontecagnano Faiano bookstore – led by a team of young booksellers – expands the already extensive Mondadori Store network in the area, in line with the network’s strategy of spreading culture and promoting reading.

“I am happy to create this project with the Mondadori Store network of bookstores, since we share the same goals: to develop places dedicated to culture throughout Italy, making it accessible to everyone and satisfying the tastes of a wide public”, said franchisee Antonio Verderame, who has now opened his eleventh bookstore after the three in Salerno and those in Pagani, Mercato San Severino, Cava de’ Tirreni, Castellabate, Manduria, Baronissi and Arezzo. “Furthermore, by focusing on the quality of the shopping experience, multi-channel services and events, we always put the needs of our reading customers at the centre of our work”, he added.

The new bookstore covers 70 m² and offers a selection of around 11,000 titles, from the great classics to best sellers – including fiction, non-fiction and miscellaneous – and that’s not forgetting early readers with the We are Junior format, which includes educational games and illustrated books to stimulate children’s imagination with the most fascinating stories, and the department dedicated to manga and comics, Just Comic. Areas dedicated to #BookTok, for the new generation of readers, local publishing, as well as stationery, toys, gift cards and gift boxes, also expand the store’s offer. 

The Mondadori Bookstore in Pontecagnano Faiano also serves readers online: customers can be updated on all the activities and events planned through the Facebook and Instagram pages. They will also be able to get in touch with the store through the Mondadoristore.it digital services to check if a book is available, order it and pick it up in the store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the most extensive network of bookshops in Italy, is opening a new bookshop in Alessandria on Corso Roma, providing the public with a centre entirely dedicated to books, culture and entertainment on one of the city’s main streets.

The new Mondadori Bookstore — managed by booksellers Veronica and Matteo Fusetti — expands the already extensive network of Mondadori Stores in the area, in line with the network’s strategy of spreading culture and promoting reading in our free time, creating an interactive place to meet and a true cultural centre in one of the most important industrial and commercial areas of Piedmont.

‘For about 30 years, my sister and I have worked passionately as booksellers, with the conviction that culture should be accessible to everyone, regardless of their background,’ says Matteo Fusetti, a Mondadori Store franchisee. ‘Turning what you love into a profession is a privilege that should not be wasted, but rather put at the service of the public. We also like to think that anyone who comes into our bookshop can find something they weren’t expecting and be happily surprised,’ Fusetti says.

The new bookshop covers 200 square metres and offers a selection of 15,000 titles, from the great classics to best sellers, including fiction, non-fiction and other genres. Special attention is reserved for younger readers with the We are Junior format — which includes educational games and picture books to stimulate their imagination with the most engaging stories — and the department dedicated to manga and comics, Just Comic. The store also has areas dedicated to #BookTok, for new generations of readers, local publishing, stationery, toys, gift cards and gift boxes.

The Mondadori Bookstore in Alessandria also serves readers online: customers can keep up to date through the Facebook and Instagram pages. They can also contact the store through Mondadoristore.it digital services to check if a book is available, order it and pick it up in store, choosing from a catalogue of over 1 million titles.

Mondadori Store, the largest network of bookstores in Italy, is launching an initiative aimed at anyone who wants to dive into the world of the Internet’s most beloved dog to celebrate the release of Francesco Taverna’s second book – A tutto Chico (Fabbri Editori) – and share their love for their four-legged friends.

From 6 to 12 May, Mondadori Duomo will be Chico’s home: it will host a pop-up store dedicated to the world of the irresistible little blonde dog that has conquered the Internet, where fans will have the chance to buy not only pre-sale copies of the book but also exclusive products: from dinner sets to collars for little four-legged friends to cute gifts like t-shirts, mugs and beach towels designed especially for their owners. The corner shop will also be livened up by engaging activities so fans can dive into the special world of Chico: they’ll also be able to leave a letter for the adorable little dog and take funny photos for social media. There will also be a machine for customising dog tags that can be used as key rings or gift ideas.

“Chico and I are excited to open the doors of our house to fans for the first time: everyone will be able to experience the place where our adventures happen. It’ll be a cosy and familiar place, where you’re sure to meet many other like-minded enthusiasts”, said author Francesco Taverna. “Inside the pop-up store, you’ll be able to experience the A tutto Chico world: take a photo in the Chico Giangol, relaxing in our little garden and…well, I won’t say another word, except to say that you’re all welcome”.

The author and father of the irresistible little dog, Francesco Taverna, will be there every day, at different times, at the Mondadori Duomo bookstore, to share stories and fun facts about the world of Chico and meet his fans. The unmissable and end event will be held on Saturday 11 May from 3 p.m. with a special book signing.

And for those who aren’t from Milan, exhibition corners just for Chico and his world will be set up in 6 other Italian Mondadori Bookstores from 7 to 31 May: those in Lombardy in Arese CC Il Centro, Lonato CC Il Leone Shopping Centre, Rozzano CC Fiordaliso, Vimercate CC TorriBianche and those in Romea CC Nave de Vero in Veneto and Florence CC I Gigli in Tuscany.