The Mondadori Group brands will take part in the forthcoming Milano Licensing Day, the networking event that brings together the main operators in the Italian licensing and brand extension market, which will take place on 10 September at the Hotel Nhow in Via Tortona 35.
Among the opportunities offered by the brands of the Mondadori Group, Italy’s leading publisher of magazines and digital content, is an innovative offer of content and services the circulate around the passions and interests of readers, engaging communities with web sites, on social networks, magazines and events.
The licensing programme includes brands in the kids sector, cooking titles and, from this year, also the wellness sector with MyPersonalTrainer, the web site for wellness and physical fitness. As well, of course, as CasaFacile, a point of reference for lovers of interiors and daily living, and Focus, Italy’s most widely-read monthly, and the publishing brand for popular science and entertainment.
The Milano Licensing Day will also see the confirmation of the Focus Junior “system”: a brand dedicated to children between the ages of 8 and 13 which has renewed its collaboration for 2020 with Ferrero, following the success of the 2018 Easter egg initiative with Kinder Gran Sorpresa.
Among the most successful operations of 2019 was the Focus Pico initiative, the Group’s brand aimed at children aged between 3 and 6, that brought to infant schools “The’ABC of the Sabbiarelli”, an educational project developed using sand painting techniques. The Sabbiarelli kit and the Focus Pico magazine reached some 350 classes across the country, and also included a fun competition that unleashed the kids’ imaginations.