Mondadori Media

McDonald’s and Mondadori Media sign Italian data protection authority’s Pietrarsa agreement

A project to promote correct use of data by younger users, organised by Focus Junior, the reference brand for children and teenagers

The Pietrarsa National Railway Museum today hosted the State of Privacy ’22 event sponsored by the Regional Authority of Campania and the Municipality of Naples, which promotes correct use of digital data among users.

As part of this important event, McDonald’s and Mondadori Media, the Mondadori Group’s social multimedia company, took up the proposal of the Garante della Privacy – the Italian data protection authority – by signing an agreement in which they undertake to promote correct use of digital data among young users: the objective is to make available the necessary tools to educate youngsters about the value of their personal data in order to help them become active, knowledgeable citizens, users and consumers.

Through Focus Junior, the reference brand for children and teenagers which uses an edutainment approach to offer its readers a means to explore the world, concepts and terminology will be explained in a simple entertaining way to stimulate curiosity with the right questions and a touch of irony. Assisted by specialists on the subject, Focus Junior will publish articles in the magazine, videos, posts, memes and short clips on its website and social media.

The same content will be amplified in McDonald’s restaurants with a booklet edited by Focus Junior, packed with cartoons, infographics and illustrations, which will be distributed during events organised for youngsters. Given its widespread presence across Italy, McDonald’s is an effective amplifier of values, especially among young people, who have always been one of its most faithful publics.

We are happy to have accepted the invitation of the Garante della Privacy and to have signed this important undertaking to safeguard the younger members of the community,” commented Luisa Adami, General Counsel and Franchising Director McDonald’s Italia. “Personal data processing is an issue to which we pay great attention: protecting our users is a priority. We are proud to join a project to raise awareness among children and young people, an initiative I feel strongly about not only in my role as General Counsel, but also as the mother of two daughters who come into the project’s target group.

“Educating children and young people about personal data protection is a priority for society as a whole, and one in which, as a publisher that talks to the younger generations on a daily basis, we want to play an active part,” said Mondadori Media Chief Operating Officer Andrea Santagata. “This is why we have responded with such enthusiasm to the appeal of the Garante della Privacy to take concrete action in this area: we are doing so with a project organised by the Focus Junior brand, to answer the questions of young people and their families and give them the knowledge to be aware and responsible.”

 McDonald’s Italia

Active in Italy for 35 years, today McDonald’s has 640 restaurants across the country and a total of 27,000 employees who serve 1 million customers every day. Ninety percent of McDonald’s Italian restaurants are managed on a franchising basis by 140 local entrepreneurs, reflecting the brand’s strong local roots. McDonald’s confirms its intention of being a “local” brand

also through its choice of suppliers, 85% of whom are Italian companies or companies that have production operations in Italy. Worldwide, McDonald’s operates in more than 100 countries with over 38,000 restaurants.

 Mondadori Media

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the editorial market. Through its brands, the Mondadori Group’s social multimedia company caters for the passions of the Italians – food, entertainment, science, fashion, edutainment and much more – and reaches more than 25 million unique users every month (source: Audiweb Jan-June 2022), an overall fanbase of 70 million people (source: Shareablee + social insight 2022) and almost 9 million readers (source: Audipress 2022/I).

Mondadori Media joins ONIM

The Mondadori Group’s social multimedia company joins ONIM to offer the National Influencer Marketing Observatory an even broader vision of Italy’s influencer marketing scene

ONIM – the National Influencer Marketing Observatory, which analyses Influencer Marketing at the national level in Italy, welcomes new member Mondadori Media, the social multimedia company in the Mondadori Group that leads the Italian market with 60 million fans.

This synergy will broaden ONIM’s vision of the Italian market even further, integrating the experience and know-how of the Mondadori Media brands, which lead the way in vertical segments linked with the Italians’ great passions: from Giallozafferano to Focus, MyPersonalTrainer and The Wom, to mention only a few.

The social multimedia company holds a distinctive position with 110 social profiles and a growing fanbase on all platforms. This dynamic range continues to grow with innovative editorial content drawing on exclusive partnerships with more than 200 top creators particularly popular with Generation Z, a target that is increasingly the focus of brands’ projects and special initiatives.

“The addition of a company like Mondadori Media,” says Matteo Pogliani, ONIM Founder and President, “represents yet another step toward a complete understanding of influencer marketing and the creator economy in Italy. Mondadori Media has stood out over the years for its constant focus on creators, leading to particularly interesting forms of synergy and integration. It represents a case history worth analysing, offering us an opportunity to broaden our horizons in different directions from “classic” Influencer Marketing”.

“We’re very proud to become a part of ONIM: as Italy’s top social destination, we maintain a constant focus on new idioms and the production of innovative, creative formats”, commented Andrea Santagata, General Manager of Mondadori Media. “Our brands respond to the demands of an increasingly vast public, playing a leading role on the social networks, where we can count on the collaboration of a team of creators including top talents from Italy and abroad. This is why we consider it strategic to continue focusing on influencer marketing, adding to and strengthening our range of content,” concluded Santagata.

Mondadori Media: partnership with Twitter for the enhancement of video contents

Mondadori Media, Italy’s leading multimedia publisher with 55.5 million fans on social networks, has signed a partnership with Twitter to join the Twitter Amplify program, which allows the possibility to amplify and promote video contents on the platform, reaching an even wider audience.

The agreement involves the Twitter accounts of the Mondadori Media brands Giallozafferano, MyPersonalTrainer, TheWom, Smartworld, Focus, NostroFiglio and Studenti, which are real points of reference in vertical segments linked to the passions of Italians – from cooking to wellness, from technology to science and training – with 1.6 million followers overall.

The partnership highlights the strength of Mondadori Media, chosen as an important partner to get in touch with valuable audiences through innovative content, relying on consolidated know-how in the production of videos for social media: an area in which Mondadori Media has already strong experience and leadership, thanks to an internal team dedicated to the co-production of editorial content with partner brands and successful special projects.

Thanks to this agreement, Mondadori Media and Twitter will offer partner companies the possibility of inserting pre-roll advertising videos, before the contents published by the Mondadori Media brands.

Mondadori Media will further expand the development of branded content social projects and initiatives on Twitter. This will extend the opportunities for companies and investors interested in reaching new audiences based on their needs and in an authoritative, transparent and highly interactive context thanks to the involvement of the Mondadori Media brand communities, making advertising communication ever more effective.

Promoting an innovation culture: Mondadori Media a partner of Italy at Expo 2020 Dubai

The Commissioner General’s Office for Italy at Expo 2020 Dubai and Mondadori Media, a Mondadori Group company, announce a partnership for boosting Italy’s participation project in the forthcoming Universal Exhibition with cultural and editorial activities and events. 

The collaboration will involve a rich calendar of editorial events and initiatives both during the exhibition semester and over the course of the build-up year to Expo 2020 Dubai, which will start on 1st October 2021. 

The activities included in the partnership that Mondadori Media will arrange together with the Commissioner’s Office will help to enhance visibility of the main themes that Italy will bring to the attention of the people visiting the national pavilion and to those connected digitally to Expo Dubai, the first large-scale event after the pandemic and the first Universal Exhibition to be held in an Arab country, situated in the heart of the MENASA. (Middle East, North Africa, South Asia) region. 

“The Expo 2020 Dubai Universal Exhibition will be an extraordinary  showcase for Italian companies, as they will be able to communicate  to the world their “Made in Italy” know-how and excellences. As a  leading publisher, we could not fail to grasp this important visibility  opportunity for the entire country. In line with our mission, our aim is to  spread culture, ideas, entertainment and information through our  brands to the widest possible public,” explained Ernesto Mauri, the  Managing Director of Mondadori Group.

“The partnership with Mondadori Media,” declared Paolo Glisenti, the Commissioner General of Section for Italy at Expo 2020 Dubai, “will allow us to expand and promote participation in the first global event after the pandemic, an extraordinary opportunity for reaffirming how Italian beauty has come to be a strategic driver for sustainability, resilience and the country’s relaunching“.

Mondadori Media S.p.A., the new brand development company of the Mondadori Group

From 1 January 2020, a new organizational setup built on brand enhancement from a multi-channel perspective