Milan is inaugurating the first ”Ed Quarter”, an “experience room” store dedicated to Ed Sheeran!

To coincide with the release of his new album NO.6 COLLABORATIONS PROJECT, on Friday 12 July, the spaces of the Mondadori Megastore in Piazza Duomo in Milan will be transformed into a meeting place, with interactive activities, games musical experiences, as well as a store.

The event will start at 6 pm on 11 July with a extraordinary extended opening until midnight, to enable fans to but the album immediately, and will continue until Sunday 14 July.

Watch the Ed Sheeran video : https://www.instagram.com/p/BzfFZ0Nosbm/?igshid=1lc0ni6re1fns

Among the initiatives and surprises planned to enter the word of Ed Sheeran:

A special photo booth where visitors can take photos by entering the “I Don’t Care” video, official and exclusive merchandising and, only at this point of sale, an instawall where fans can leave a message for Ed.

But it is music that will be the big protagonist: Warner Music will give emerging artists the opportunity to perform on Ed Sheeran tracks on a specially created stage. To take part, aspiring performers will have to enrol, submitting their details and a short video before Wednesday 10 July  to: warnermusicitalyofficial@gmail.com

A number of luck applicants will be selected and will become protagonists of the Ed experience!

Plus, a karaoke to sing with your friends will be available, along with exclusive gadgets.

But that’s not all, from today, fans who pre-buy the album from Mondadori Megastores in Piazza Duomo and Via Marghera in Milan, Arese and Vimercate or on mondadoristore.it, will have priority access to the Milan Ed Quarter on Thursday 11 from 6 pm and to enjoy an exclusive preview of the NO.6 COLLABORATIONS PROJECT.

Today sees the opening – at the Mondadori Megastore in Piazza Duomo in Milan – of the first OD Caffè, a new meeting point for those in search of a moment of relaxation and conviviality in the heart of the city.

This further enhances the offer of Mondadori’s flagship store  in Piazza Duomo, the most extensive space dedicated to culture and leisure in the centre of Milan, an authentic reference point for fans of books, music. films. technology and events, and able to serve 2 million customers every year.

OD Caffè will be both a place to meet and relax, where the convivial atmosphere and range of food with a gourmet touch, in a colourful and flowery interior spread over two floors with a view of the cathedral, create the right mood to spend time with friends or read a good book or newspaper, before going back to the daily routine.

From breakfast to the mid-morning or afternoon break al break, a range of different coffee blends, aromatic teas, soft drinks and cakes; or for lunch or dinner, with tasty entrées and main courses; and then appetizers, for fans of cocktails and buffets rather than dinner. All conceived with attention to detail to offer a real gastronomic experience thanks to the variety of menus for every occasion. There will also be the chance to taste specialities in collaboration with the chefs of Terrazza Calabritto.

OD Store Group has won over the tastes of Italians with Italy’s largest chain of stores selling sweet and savoury products, with more than 50 stores in Milan and across the country.

The concept of OD Caffè was developed by the architect Franco Costa (Costagroup), and the technical project was curated by Studio Marsan.

OD Store is open every day, from Monday to Wednesday, from 7 am to 10 pm, and from Thursday to Sunday, from 7 am to 11 pm.

The Mondadori Megastore in Piazza Duomo, the largest space dedicated to culture and leisure in the heart of Milan, celebrates with the public it’s first 10 years with a calendar of events, from 19 April right through to the end of May.

For tens years an exceptional driver of cultural events and presentations in the city, the Mondadori Megastore in Piazza Duomo has in this time become an established point of meeting and entertainment for Milan with a varied offer ranging from meetings with authors, singers and protagonists from the world of entertainment to workshops and initiatives for children.

In the week from 19 to 23 April dedicated to the  new book fair Tempo di Libri, the Mondadori Megastore Duomo will also become one of the locations for Fuori Tempo di Libri, a series on events that will animate the city of Milan with book-related activities such as readings, literary cocktails and musical performances.

The inaugural event will take place on Wednesday 19 April, from 5.30 pm to 9 pm when the megastore will be animated by cosplayers and literary-themed games (Sherlock Holmes, Madame Bovary, Wonder Woman, Harry Potter), wine and chocolate to toast the store’s 10^th anniversary, free sweets for customers and the opening to the public of the 3^rd floor terrace, for those who wish to photograph Piazza Duomo from a privileged vantage point.

At 6.30 pm authors in conversation moderated by Alessandro Barbaglia, with the writers Paola Calvetti (Mondadori), Fabiana Giacomotti (Mondadori Electa), Marco Weiss (Frassinelli) and the B.Livers (Sperling&Kupfer).

The cosplayers of Harry Potter, Sherlock Holmes, Madame Bovary and Alice in Wonderland will also animate Sunday 23 April, from 5.30 to 9 pm.

An award ceremony will take place on Thursday 20 April at 6 pm for the first edition of the competition “6 romanzi in cerca di autore” (6 Novels in Search of an Author), organised by Kobo Writing Life, Mondadori Store and PassioneScrittore, and aimed at aspiring authors and self publishers.

At 6 pm on Friday 21 April the protagonists will be the singer Nada, presenting her new album La posa, recorded with Ferruccio Spinetti and Fausto Mesolella, and the writer Antonio Dikele Distefano, bookseller for a day.

On Saturday 22 April at 6.30 pm, another opportunity to hear authors in conversation moderated by Alessandro Barbaglia, with the writers Carolina Bocca (Mondadori Electa), Maurizio de Giovanni (Einaudi), Marcello Fois (Einaudi), Sabina Minardi (Piemme), Sara Rattaro (Sperling&Kupfer) and Michele Vaccari (Frassinelli) and finally, on Sunday 23 April at 4.30 pm, the actor and director Gabriele Lavia will meet the public and sign copies of the book Se vuoi essere contemporaneo leggi i classici (Piemme).

Not only the Mondadori Megastore Duomo, but also the Mondadori Megastores in Via Marghera and Via San Pietro all’Orto and the Rizzoli Galleria will host stories and authors during the week of Tempo di Libri.

At the Mondadori Megastore in Via Marghera, a series of aperitivi with authors will start on Wednesday 19 April at 7 pm 19 with Giulio Xhaet and his I sogni di Martino Sterio (Mondadori Electa), continuing on Thursday 20 April at 8 pm with Giacomo Mazzariol and Mio fratello rincorre i dinosauri (Einaudi), together with Alessandro Barbaglia.

On Friday 21 April at 5 pm, David De Juan Marcos will meet the public to present La migliore delle vite (HarperCollins) and at 7 pm 19 another aperitivo presented by Alessandro Barbaglia withSergio Bambaren, the author of Storia della piccola volpe che mi insegnò il perdono (Sperling&Kupfer).

And finally, on Saturday 22 April at 7 pm, a aperitivo with the authors Enrica Tesio (Mondadori) and Guido Catalano (Rizzoli) on the subject of ET Telefono Casa – Dialoghi d’amore del terzo tipo.

On Thursday 20 April at 7 pm, the  Mondadori Megastore in Via San Pietro all’Orto will host Leslie Lokko, author of La debuttante (Mondadori), in collaboration withDonna Moderna, and on Saturday 22 April at 6.30 pm, the poet Roberto Mussapi with La piuma del Simorgh (Mondadori).

At the Rizzoli Galleria on Wednesday 19 April at 6.30 pm, Andrea Salonia will present the book Domani, chiameranno domani (Mondadori) and on Thursday  20 April at 5.30 pm an event for children with a preview of the illustrated concert byLittle Pier, author of the album Lasciateci la fantasia.

Meanwhile, on Friday and Saturday authors will become booksellers for “È tempo di librai”: on 21 April from 6.30 to 7.30 pm, Roberto Perrone, and from 7.30 to 8.30 pm Marcello Simoni; and on 22 April from 7 to 8 pm Marco Malvaldi and from 8 to 9 pm Paola Calvetti.

Events marking the 10^th anniversary of the Mondadori Megastore Duomo will continue for the whole of April and May.

For more information and a complete list of events, please go to: www.eventi.mondadoristore.it