Mondadori Store

Thursday 28 October sees the opening in Ravenna of a new Mondadori book shop.

The city’s first Mondadori Bookstore will offer all readers and enthusiasts more than 150 square metres of culture and entertainment in the heart of the historic centre, just a few steps from the tomb of Dante Alighieri.

The new book shop will in fact combine a wide selection of books with a rich programme of events designed to promote and enhance reading, with contributions from local and national authors. A space to enjoy browsing through books and finding new stories, exchanging ideas and opinions with booksellers and other readers.

«The opening of a new bookstore in the historic centre of Ravenna has a special significance» said Riccardo Vitali, the businessman affiliated with the Mondadori Store network. «The city is a point of reference in Romagna for its rich and lively cultural life. We can’t wait to make our contribution with a book shop that is suitable for all and with events dedicated to popular authors in the area».

The Mondadori Bookstore in Via Ricci will stock a catalogue of over 20,000 titles, curated by three expert and enthusiastic booksellers, ready to welcome visitors seven days a week with new suggestions and proposals: from fiction to non-fiction, and miscellaneous books to the classics, with an extensive section dedicated to comics such as manga, superheroes and graphic novels, a genre that is increasingly popular with readers.

There is, of course, also an entire area dedicated to children and teens, with a selected range of educational games e illustrated books to stimulate the creativity and imagination of younger readers.

The offer that is complemented by an assortment of the best stationery products, with lots of gift ideas, gift boxes and gift cards.

All Mondadori Bookstore customers will also be able to take advantage of digital services such as Pick Up Point, which enables you to collect a book purchased on Mondadoristore.it for free from the point of sale, choosing from a catalogue of over 1 million titles; Prenota e ritira (Order and collect), which offer the possibility of ordering online and then collecting and paying in the store; and Invia a casa (Home delivery), to have products ordered from the bookstore delivered to your home.

MONDADORI BOOKSTORE
Via Corrado Ricci 16, 48121, Ravenna
Orari: lun-dom 09.30 – 19.30
E-mail: ravennamondadori@gmail.com – Tel. 0544/ 205686
https://www.mondadoristore.it/negozi
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Mental and physical wellbeing, the promotion of sustainable lifestyles and care for the environment are the focus of a series of special Mondadori Store initiatives that will take place in the bookstores around Italy, on Mondadoristore.it and its social media channels from 1 to 17 October.

For the entire period, Mondadori Store will present a rich programme of events with authors and experts, tutorials and social columns with ideas and advice for their health and that of the environment and launches an exclusive at the bookstores.

Among the personalities who will meet the public live on the Mondadori Store Facebook and Instagram channels: the green influencer Camilla Mendini, alias Carotilla, author of (Im)perfetto sostenibile. Gesti quotidiani per una sostenibilità alla portata di tutti ((In)perfectly sustainable: Daily gestures for sustainability within everyone’s reach), on 6 October at 6.30 pm; Paolo Borzacchiello, expert in linguistic intelligence and author of Basta dirlo. Le parole da scegliere e le parole da evitare per una vita felice (Just say it. The words to choose and the words to avoid for a happy life), on 11 October at 6 pm; the psychologist and travel journalist Giulia Lamarca, author of Prometto che ti darò il mondo (I promise that I will give you the world), on October 12 at 6 pm. The travel TikToker Giovanni Arena will present his new book Benvenuti in economy class (Welcome to economy class) on October 5 at 6 pm, at the Mondadori Megastore in Piazza Duomo in Milan.

Also, every day, new ideas for concrete actions with the social snapshots by popular scientist Mariagiovanna Luini, nutritionist Silvia Goggi, economist Luciano Canova, forests and wildlife expert Daniele Zovi and many others. The full programme is available on Mondadoristore.it.

Plus, Mondadori Store is launching a new title in the bookstore: Cucina green. Ricette buone e genuine per una vita in sintonia con l’ambiente (Green kitchen. Good and genuine recipes for a life in harmony with the environment) is a new cooking and wellness manual created with exclusive contributions by Mondadori authors, readers and booksellers, which offers an answer to two issues that are deeply felt and requested in these years. On the one hand, increasing attention to the nutritional value of food, with a preference for the choice of natural and seasonal ingredients, and, on the other hand, greater sensitivity to environmental problems and the waste of both food and resources: 250 pages with recipes for all seasons, with a range of useful tips for tasty zero km dishes, to minimise the impact on the environment. This previously unpublished volume will be on sale from 1 October in Mondadori bookstores and on the website Mondadoristore.it at the special price of €2.90.

At all the points of sale and on Mondadoristore.it, readers can also find all the latest and greenest news: essays, novels and short stories to help the earth, books and fairy tales dedicated to the little guardians of the planet, manuals for all-round well-being, from physical activities to food, gift ideas in recycled paper and much more.

Mondadori Store has also signed up to “Più raccogli, più semini” (“The more you collect, the more you sow”), the project promoted by Payback with Treedom which transforms the promotional points that readers accumulate with their purchases in the bookstore into trees, and thereby contributing to the planting of 3,000 trees.

The new Mondadori Store initiative will be accompanied by a communication campaign developed by the agency Canali&C. with the claim “Leggere ci fa crescere” “Reading makes us grow”, activities in all the stores, national radio and press, the web, social media and DEM.

Mondadori Retail, the company that manages Italy’s most extensive chain of bookstores, continues its development strategy with the opening of con 10 new sales outlets across the country.

The new Mondadori Bookstores – both directly managed and franchised – that will open in the coming months will be supported by a plan to strengthen the offer, digitization and the launch of a training programme for booksellers.

“In a year that has been characterised by great dynamism in the book sector, we think that it is a real priority to invest in both the development of physical stores and the enhancement of services,” declared Carmine Perna, chief executive of Mondadori Retail. “Preference will be given to medium-sized shops, managed directly in the larger towns and cities and as franchises in smaller centres, with the aim of responding to the cultural needs of the local communities with an offer the corresponds to the customer. We will also offer specific training to our booksellers and new digital tools to encourage and expand the relationship with readers across the country,” Perna concluded.

A new Mondadori Bookstore has opened in Milan, within Bicocca Village. This directly-managed shop will be a point of reference for book lovers with over 10,000 titles available, from fiction to non-fiction, classics and comics, a sector dedicated to kids and young adults, with films and toys, and s selection of quality stationery, gift boxes and gift cards.

Another new opening took place at the end of May in Pontecagnano (Salerno): where the nee Mondadori Bookstore will enhance the offer of the Centro Maximall with the best of Mondadori’s offer of culture and entertainment.

By the end of July other new Mondadori Bookstores will be opened in Portogruaro (Venice), in the Adriatico2shopping mall and in San Martino Buon Albergo (Verona), inside Le Corti Venete, to be followed in the autumn by another three directly-managed stores in central-north regions.

Also franchised openings will continue: following those in March and April in Cava de Tirreni, L’Aquila, Avella, Naples and Frascati, new affiliated booksellers will open another three Mondadori Bookstores in the centre and south of Italy before the end of the summer.

As well as reinforcing the shops, the Mondadori Retail strategy is focused on enhancing specific market segments, expanding the in-store assortment with the introduction of the Just Comics format: an in-store comics factory, to give more visibility to a publishing area that is meeting with increasing public interest.

Just Comics is already present in Milan with an entire floor dedicated to the segment in the Rizzoli Galleria book shop and the Mondadori Megastore in Piazza Duomo, in the Mondadori Bookstores in Arese, Padua, Bologna, and  both the Via Appia and Fiumicino stores in Rome, and with an extensive section in the main shops of the chain, as well as on www.mondadoristore.it. With a selection of over 10,000 comic and illustrated titles, that go from manga to graphic novels and superheroes, it will be a new point of reference of all comics fans and everyone who wants to discover a world full of stories.

Mondadori Retail has also launched an extensive training programme for booksellers, which aims to reinforce the skills of the teams in the directly-managed stores, by enhancing important aspects of the relationship with readers, from when they arrive in the shop until they make a purchase. For the franchise chain, a series of meetings will begin in the autumn aimed at providing booksellers and the entrepreneurs who have decided to affiliate with the chain with the tools and knowledge necessary to develop their skills.

Particular attention is also being given to digital services, which are increasingly central in the relationship with readers and the buying process, which have been designed around the needs of new consumers. The entire Mondadoristore.it catalogue – with over 1 million titles, including books in Italian and in original languages, school textbooks, eBooks, eReaders, films in DVD and Blu-ray, music of every kind, toys, gift ideas and stationery products – is accessible also through free multichannel services, selecting between the Pick Up Point, Prenota e Ritira (Order & Collect) and Invia a casa (Delivery) options.

There is also an expansion of the range of new cashless services, such as Scalapay, available from June, which enables customers of the online channel to pay by instalments, and a  pay by mail solution, which will be up and running by the end of the year, to pay remotely for purchases made in store.

The logistics area – essential to ensure an increasingly efficient service for both customers and booksellers – is also being upgraded, with the optimisation of the entire process – from orders to delivery– with the autumn introduction of dropshipping, an innovative distribution model that makes it possible to reduce delivery times.

Books offer experience, enjoyment, reflection: essential goods that the Mondadori Store bookshops continue to provide to people around the country at more than 550 shops open across the entire county, while also ensuring maximum protection of the heath of customers and staff.

In this period, Italy’s most extensive bookshop network is inviting readers to spend some free time in a bookshop to bring forward the tradition moment of buy books as Christmas gifts with a campaign entitled, “Regala una storia, emoziona chi ami” (“Give the gift of a story, and move someone you love”). An initiative which, in line with the appeal made by AIE – Associazione Italiana Editori (the Italian Publishers’ Association) and ALI – Associazione Librai Italiani (the Italian Association of Booksellers), underlines the importance of avoiding queues and crowds in store and reduce waiting times in the lead up to Christmas, and promoting the book as the perfect Christmas gift.

The entire Mondadoristore.it offer, with over 1 million titles in the catalogue, as well as music, films, toys, stationery and eReaders, is always available through free multichannel services, along with home delivery: Pick Up Point, to comfortably collect in store products bought online; Prenota e ritira, with which you can order online and collect and pay in the store or at one of the 11,00 post offices around the country, and Invia a casa, to have a product ordered in store deliver straight to you home.  Customers can also take advantage of the new Satispay service, which is already active at more than 150 Mondadori Stores, to safely and securely pay using just your smartphone.

Plus, for the sixth year in a row, Cesvi volonteers will be at participating Mondadori Stores in all of the main Italian cities and towns to gift-wrap customers’ purchases. A successful partnership in support of the Cesvi initiative for the prevention and fight against the maltreatment of children in the cities of Bergamo, Bari and Naples. With a small donation, customers can make a contribution to this important project.

Mondadori Store digital events will also continue with leading players from the world of arts and entertainment who will meet the public in exclusive online events: The Zen Circus on 20 November; Fabrizio Moro in 25 November; and Simon & The Stars on 3 December.

The Mondadori Store Christmas communication campaign, developed by the Canali&C. agency, will be on air on radio, in store, with posters and videowall at points of sale, and online with newsletters, on the  Mondadoristore.it website and the networks social media profiles.

Mondadori Store, Italy’s most extensive chain of bookshops, will expand its network of franchised stores with a plan of new openings that is mainly focused on the central and southern regions of the country.

Ten new stores will open this summer, increasing the unique offer – in Campania, Puglia, Lazio, Sicily and Marche – of books, reading recommendations, activities and events with personalities from the worlds of literature, music and entertainment that characterises Mondadori Store bookshops.

“In recent months our booksellers have been working energetically to ensure that Italian families continue to have access to our editorial offer, confirming, once again, the important socio-cultural role of bookshops.
Today, our commitment to sustaining and supporting the diffusion of book and reading is made even more concrete thanks to new entrepreneurs who have chosen to be part of the Mondadori Store network at a particularly important time for the country’s entire economic and social system,” declared  Carmine Perna, chief executive of Mondadori Retail.

In both large cities and small towns, the Mondadori Group company that manages the bookshop chain extensively covers the whole country and every year serves – between its stores and on the web site Mondadoristore.it – over 20 million customers.
The model focuses on the quality of the buying experience, multichannel services and events, with the needs of the customer-reader always at the centre.

So, the news from the Mondadori Store network includes, the opening in the coming days of the new Mondadori Bookstore del Vomero, in a new location in Naples: a large bookstore on three floors, in the heart of the Vomero district. The reopening of the store in Naples adds to the recently inaugurated store in Cava De’ Tirreni (Salerno) inside the Cavese shopping mall. July will see a new Mondadori Bookstore in Santa Maria Capua Vetere (Caserta) in the main street in the centre of the town, and a Mondadori Point in the historic centre of Angri (Salerno).

Another three shops will open in July in Puglia with new Mondadori Points in the centre of Gravina di Puglia (Bari) and Alberobello (Bari), and a new Mondadori Bookstore in the main street in the historic centre of Francavilla Fontana (Brindisi).

Other regions that have seen the opening of new franchised Mondadori Bookstores include: in Lazio, where there is now also a Mondadori Bookstore in the Boccea area of Rome; in Sicily, with located in the centre of the city on the seafront; in Marche with the opening of a Mondadori Bookstore in Fermo, in the pedestrian precinct of the city’s historic medieval centre.

The bookshops of the Mondadori Store chain will reopen to the public across the whole country, while ensuring the safety of customers, booksellers and staff. From next week, with the opening of shops also in Lombardy, Piedmont and Campania, all of the more than 550 directly-owned and franchise outlets in the chain in Italy will be open, subject to further indications from local and regional authorities.

In recent weeks, the Mondadori Group’s bookshop chain has prepared for the gradual reopening of its outlets with a personalised programme based on the size of the shop – small, medium, large – their location – central or in shopping malls – and the specific characteristics of each shop and the indications of the different regions regarding anti-contagion protocols.

“We will restart from where we left off. In over a month of lockdown we have continued to offer a service to readers with home deliveries. We have also put our range of stories, events, culture and entertainment online so that our bookstores – even virtually – can continue to be places to meet and exchange ideas. Now we are starting up the engine again, giving priority to the safety of our customers and our people,” declared Carmine Perna, chief executive of Mondadori Retail.

In all the bookshops of the chain, using the message “Per fare tanto, basta poco” (It doesn’t take much, to make a big difference), Mondadori Store welcomes visitors back, reminding them of a few simple rules to enable everyone to have access to the shop, look at books, ask for advice: at wait their turn at the entrance, while maintaining a safe distance and using the hand sanitiser, facemasks and disposable gloves available. But customers can always also check the availability of a title on Mondadoristore.it or by contacting the shop directly and choosing either to collect their book from the shop or have it delivered at home.

There is also a free personal shopping telephone service called “Il tuo libraio” (Your bookseller): a direct line to the Mondadori Store booksellers, who are available to offer customers advice and suggestions targeted to their preferences and enthusiasms, as well as pointers to new authors, and the possibility of buying a suggested book delivered at home, for oneself or as a gift.

Mondadori Store will also give an account on social media, using photographic contributions by its booksellers, of the return to a form of normality in the bookshops. The galleries can be found on https://www.facebook.com/MondadoriStore and https://www.instagram.com/mondadoristore.

Mondadori Store communication campaign in support of the reopening of the bookshops and welcoming back its customers, has been curated by the Canali&C. agency, and will run across a range of media: on radio, with a spot on air from 11 May on the RadioMediaset stations, in store, with posters and videowalls in the stores, on the web, with newsletters and advertising on Mondadoristore.it and the chain’s social media profiles.

More information and contact details for all the stores is available at https://www.mondadoristore.it/negozi-aperti-emergenza-sanitaria/.

Readings, recommendations and online events with writers and personalities: also when the doors of bookshops are closed and the streets deserted, Mondadori Store remains a socio-cultural beacon reaching out to Italian families in their homes with an offer of books and entertainment and bringing readers, booksellers and authors closer together.

As a way of supporting its public, providing moments of relaxation and support in this new day-to-day existence, the Mondadori Group’s bookstore chain has launched “Mondadori Storie”: a daily programme of content on Facebook and Instagram to accompany readers from morning – with some of the great openings of novels, both classics and new titles – till night-time – with stories for children, suggested by children – and to engage fans with thematic challenges and keep the whole family entertained thanks to social events with special guests.
The Mondadori Store week of events on social networks begins with a good-mood look at the stars, every Monday morning with a literary horoscope before continuing with book presentations, readings and workshops aimed at parents and children of all ages, with expert recommendations on how to best face time away from school. Artists and authors will meet the public also in videochats and respond to users’ questions and curiosities.

And, coming soon, a brand new free personal shopping telephone service for readers called “Il tuo libraio” (Your bookseller): a direct line of communication with Mondadori Store booksellers, available to customers to provide reading suggestions, advice based on preferences and new tips, with also the possibility to buy books and have them delivered, for personal use or as a gifts.
Full information will be available on the Facebook and Instagram pages of Mondadori Store.
Fiction, non-fiction, miscellaneous and classic titles, as well as cartoons and children’s books. In fat, on the web site  Mondadoristore.it it is possible to choose from a selection of over 1 million titles, as well as music, films, stationery, toys and e-Readers.

With an artwork named after the great genius, Mondadori Store continues the city of Milan’s 2019 commemorations of the 500^th anniversary of the death of Leonardo da Vinci.

Appropriately in the square that is the symbol of Milan, Piazza Duomo, an imposing luminous installation by Marco Lodola dominates the outside of the Mondadori Megastore LEO, which is the name of the artwork that Marco Lodola has dedicated to “Leonardo, an illuminated man”, features the face of the genius and with its universally recognised characteristics, his beard and, in an abstract manner, the powerful gaze which the artists expresses with luminous bands of coloured light that harmoniously intertwine symbolising the maestro’s infinite skills, the immensity of his work and the great significance of his discoveries.

The collaboration between Mondadori Store and the artist continues also in the collection “st’art. Art for everyone”, a project of the Mondadori Group’s bookshop chain the every month successfully promotes an exhibition of contemporary art.

The work inspired by Leonardo da Vinci leads on to a series of neon sculptures produced by Lodola and on display on the façade of the Mondadori Megastore in Piazza Duomo: from Eden (2015), a luminous dancer, and female symbol of an uncontaminated Eden, holding up a red apple, the colour of life and passion, to the celebrated head-butt by Zidane against Materazzi immortalised in a 3 metre-high installation in plexiglass and LED entitled Mio cugino (2016), in a clear reference to the popular Italian description of the French as “our cousins across the Alps”. And ending with LuminosaMente (2016), a large open book, symbol, symbolising reading, that for months has illuminated the centre of Milan.

Mondadori Store has launched a new campaign for the promotion of books and reading entitled “C’è vita, in un libro. La tua” (There’s life, in a book, yours) and giving a voice to younger readers.

The initiative by the Mondadori Group bookshop chain, now in its second edition, aims to enhance the reading experience through authentic testimonies from readers.

“Through its bookshops, Mondadori Store contributes to an important social mission that encourages the spread of books across the whole country and actively promotes the importance of reading,”  declared Francesco Riganti, marketing director of Mondadori Retail. “For us, readers are the best witnesses of the message. This year we have chosen today’s younger readers as the protagonists of the initiative in the hope that they will become the big readers of tomorrow.”

Based on an idea by the artist Mr. SaveTheWall, the project will involve over 40 children of between 4 and 11 years old, who will be interviewed in two special sessions of Bookshot, short video and photo shootings by the artist with the support of the psychologist and psychotherapist Stefania Andreoli.

Each of the children will talk about their favourite book, bringing to life, in their own words and imaginations, to the emotions evoked by reading it. An intimate moment, also a family relations, and the fruit of discovery, joy, amusement, dreams: resulting in precious testimony to the importance of reading from early childhood.

“Despite the efforts of my parents, I was late in discovering the pleasure and importance of reading. Over the years I have reflected on the fact that it reading recommendations had come from a child of my own age, perhaps it would have been more credible and convincing and I would have gained valuable time. Today, thanks to Mondadori Store, I have had the privilege of confirming this feeling, with an artistic project based on the engaging spontaneity of “young readers”. They are truly amazing,” commented Mr. SaveTheWall.

“It was astonishing to hear the account of a favourite book in the words of the little ones. In fact, we have always encouraged children to read, encouraging parents to get them started early in the most appropriate and effective ways. In this case, however, we are witnessing a first time: the spectacle of those who become, how they think, and the rich and intense internal world that our children develop when we give them the opportunity to be readers,” added Stefania Andreoli.

All of the content will be available on www.mondadoristore.it/condividiunlibro, that will bring together also the testimony of readers invited to participate in the initiative by sharing on social media networks their favourite book using the hashtag #condividiunlibro.

The campaign, which will run from 15 November, will be arranged across four print and video subjects of 30’’ and 60’’, and can be seen on newspapers and magazines, the web and on the social networks Facebook, Instagram and Youtube, in all of the bookshops of the Mondadori Store chain and on Mondadoristore.it as well as on digital screens in railway and metro stations, in shopping malls and in urban centres. The creative proposal has been developed by the agency Action & Branding.

“This is a very ambitious project which has brought to life a wonderful experience. Combining the creative idea of an agency with art was a complex challenge that has generated content that we really love. I am sure that tis project represents an innovative form of communication of considerable interest to the public and with an excellent impact on the brand,” concluded, Alessandro Pedrazzini, CEO of Action&Branding.

Mondadori Store, Italy’s most extensive bookstore chain, is expaning the network with the opening of two new Mondadori Bookstores in franchising in Cagliari.

Located in the centre of the city, in Via Roma and Via Pasquale Paoli, the two new bookshops will employ 8 sales assistants, and will make available to the public the best of the Mondadori Store’s cultural and entertainment offer, which apart from books – the core offer – is supported by a rich calendar of events, meetings with authors and labs for children.

Inside the bookshops, which join the other five already open in the Sardinian capital, customers will find an extensive selection of books, with more than 20,000 titles on the shelves, as well as  music, films, stationery, technology and toys.

It will also be possible to make use of all of the Mondadori Store services, such as Pick Up Point, which allows readers to collect books bought on Mondadoristore.it, choosing from a catalogue of 11 million titles; Order and collect, or rather, order online, then pick up and pay in the store; Home Delivery, to have products ordered in the store deliver directly to you home.

These openings takes to 35 the number of Mondadori Store outlets in Sardinia. From the largest cities to smaller towns, the Mondadori Group chain boasts extensive coverage of the country, serving – in its shops and on Mondadoristore.it – more than 20 million customers every year.

Upcoming events at the Mondadori Bookstore in Via Roma include, on Monday 21 October, at 6 pm, Niccolò Fabi who will present his new record “Tradizione e tradimento”.