Mondadori Store

Mondadori Store, Italy’s most extensive chain of bookshops, will expand its network of franchised stores with a plan of new openings that is mainly focused on the central and southern regions of the country.

Ten new stores will open this summer, increasing the unique offer – in Campania, Puglia, Lazio, Sicily and Marche – of books, reading recommendations, activities and events with personalities from the worlds of literature, music and entertainment that characterises Mondadori Store bookshops.

“In recent months our booksellers have been working energetically to ensure that Italian families continue to have access to our editorial offer, confirming, once again, the important socio-cultural role of bookshops.
Today, our commitment to sustaining and supporting the diffusion of book and reading is made even more concrete thanks to new entrepreneurs who have chosen to be part of the Mondadori Store network at a particularly important time for the country’s entire economic and social system,” declared  Carmine Perna, chief executive of Mondadori Retail.

In both large cities and small towns, the Mondadori Group company that manages the bookshop chain extensively covers the whole country and every year serves – between its stores and on the web site Mondadoristore.it – over 20 million customers.
The model focuses on the quality of the buying experience, multichannel services and events, with the needs of the customer-reader always at the centre.

So, the news from the Mondadori Store network includes, the opening in the coming days of the new Mondadori Bookstore del Vomero, in a new location in Naples: a large bookstore on three floors, in the heart of the Vomero district. The reopening of the store in Naples adds to the recently inaugurated store in Cava De’ Tirreni (Salerno) inside the Cavese shopping mall. July will see a new Mondadori Bookstore in Santa Maria Capua Vetere (Caserta) in the main street in the centre of the town, and a Mondadori Point in the historic centre of Angri (Salerno).

Another three shops will open in July in Puglia with new Mondadori Points in the centre of Gravina di Puglia (Bari) and Alberobello (Bari), and a new Mondadori Bookstore in the main street in the historic centre of Francavilla Fontana (Brindisi).

Other regions that have seen the opening of new franchised Mondadori Bookstores include: in Lazio, where there is now also a Mondadori Bookstore in the Boccea area of Rome; in Sicily, with located in the centre of the city on the seafront; in Marche with the opening of a Mondadori Bookstore in Fermo, in the pedestrian precinct of the city’s historic medieval centre.

The bookshops of the Mondadori Store chain will reopen to the public across the whole country, while ensuring the safety of customers, booksellers and staff. From next week, with the opening of shops also in Lombardy, Piedmont and Campania, all of the more than 550 directly-owned and franchise outlets in the chain in Italy will be open, subject to further indications from local and regional authorities.

In recent weeks, the Mondadori Group’s bookshop chain has prepared for the gradual reopening of its outlets with a personalised programme based on the size of the shop – small, medium, large – their location – central or in shopping malls – and the specific characteristics of each shop and the indications of the different regions regarding anti-contagion protocols.

“We will restart from where we left off. In over a month of lockdown we have continued to offer a service to readers with home deliveries. We have also put our range of stories, events, culture and entertainment online so that our bookstores – even virtually – can continue to be places to meet and exchange ideas. Now we are starting up the engine again, giving priority to the safety of our customers and our people,” declared Carmine Perna, chief executive of Mondadori Retail.

In all the bookshops of the chain, using the message “Per fare tanto, basta poco” (It doesn’t take much, to make a big difference), Mondadori Store welcomes visitors back, reminding them of a few simple rules to enable everyone to have access to the shop, look at books, ask for advice: at wait their turn at the entrance, while maintaining a safe distance and using the hand sanitiser, facemasks and disposable gloves available. But customers can always also check the availability of a title on Mondadoristore.it or by contacting the shop directly and choosing either to collect their book from the shop or have it delivered at home.

There is also a free personal shopping telephone service called “Il tuo libraio” (Your bookseller): a direct line to the Mondadori Store booksellers, who are available to offer customers advice and suggestions targeted to their preferences and enthusiasms, as well as pointers to new authors, and the possibility of buying a suggested book delivered at home, for oneself or as a gift.

Mondadori Store will also give an account on social media, using photographic contributions by its booksellers, of the return to a form of normality in the bookshops. The galleries can be found on https://www.facebook.com/MondadoriStore and https://www.instagram.com/mondadoristore.

Mondadori Store communication campaign in support of the reopening of the bookshops and welcoming back its customers, has been curated by the Canali&C. agency, and will run across a range of media: on radio, with a spot on air from 11 May on the RadioMediaset stations, in store, with posters and videowalls in the stores, on the web, with newsletters and advertising on Mondadoristore.it and the chain’s social media profiles.

More information and contact details for all the stores is available at https://www.mondadoristore.it/negozi-aperti-emergenza-sanitaria/.

Readings, recommendations and online events with writers and personalities: also when the doors of bookshops are closed and the streets deserted, Mondadori Store remains a socio-cultural beacon reaching out to Italian families in their homes with an offer of books and entertainment and bringing readers, booksellers and authors closer together.

As a way of supporting its public, providing moments of relaxation and support in this new day-to-day existence, the Mondadori Group’s bookstore chain has launched “Mondadori Storie”: a daily programme of content on Facebook and Instagram to accompany readers from morning – with some of the great openings of novels, both classics and new titles – till night-time – with stories for children, suggested by children – and to engage fans with thematic challenges and keep the whole family entertained thanks to social events with special guests.
The Mondadori Store week of events on social networks begins with a good-mood look at the stars, every Monday morning with a literary horoscope before continuing with book presentations, readings and workshops aimed at parents and children of all ages, with expert recommendations on how to best face time away from school. Artists and authors will meet the public also in videochats and respond to users’ questions and curiosities.

And, coming soon, a brand new free personal shopping telephone service for readers called “Il tuo libraio” (Your bookseller): a direct line of communication with Mondadori Store booksellers, available to customers to provide reading suggestions, advice based on preferences and new tips, with also the possibility to buy books and have them delivered, for personal use or as a gifts.
Full information will be available on the Facebook and Instagram pages of Mondadori Store.
Fiction, non-fiction, miscellaneous and classic titles, as well as cartoons and children’s books. In fat, on the web site  Mondadoristore.it it is possible to choose from a selection of over 1 million titles, as well as music, films, stationery, toys and e-Readers.

With an artwork named after the great genius, Mondadori Store continues the city of Milan’s 2019 commemorations of the 500^th anniversary of the death of Leonardo da Vinci.

Appropriately in the square that is the symbol of Milan, Piazza Duomo, an imposing luminous installation by Marco Lodola dominates the outside of the Mondadori Megastore LEO, which is the name of the artwork that Marco Lodola has dedicated to “Leonardo, an illuminated man”, features the face of the genius and with its universally recognised characteristics, his beard and, in an abstract manner, the powerful gaze which the artists expresses with luminous bands of coloured light that harmoniously intertwine symbolising the maestro’s infinite skills, the immensity of his work and the great significance of his discoveries.

The collaboration between Mondadori Store and the artist continues also in the collection “st’art. Art for everyone”, a project of the Mondadori Group’s bookshop chain the every month successfully promotes an exhibition of contemporary art.

The work inspired by Leonardo da Vinci leads on to a series of neon sculptures produced by Lodola and on display on the façade of the Mondadori Megastore in Piazza Duomo: from Eden (2015), a luminous dancer, and female symbol of an uncontaminated Eden, holding up a red apple, the colour of life and passion, to the celebrated head-butt by Zidane against Materazzi immortalised in a 3 metre-high installation in plexiglass and LED entitled Mio cugino (2016), in a clear reference to the popular Italian description of the French as “our cousins across the Alps”. And ending with LuminosaMente (2016), a large open book, symbol, symbolising reading, that for months has illuminated the centre of Milan.

Mondadori Store has launched a new campaign for the promotion of books and reading entitled “C’è vita, in un libro. La tua” (There’s life, in a book, yours) and giving a voice to younger readers.

The initiative by the Mondadori Group bookshop chain, now in its second edition, aims to enhance the reading experience through authentic testimonies from readers.

“Through its bookshops, Mondadori Store contributes to an important social mission that encourages the spread of books across the whole country and actively promotes the importance of reading,”  declared Francesco Riganti, marketing director of Mondadori Retail. “For us, readers are the best witnesses of the message. This year we have chosen today’s younger readers as the protagonists of the initiative in the hope that they will become the big readers of tomorrow.”

Based on an idea by the artist Mr. SaveTheWall, the project will involve over 40 children of between 4 and 11 years old, who will be interviewed in two special sessions of Bookshot, short video and photo shootings by the artist with the support of the psychologist and psychotherapist Stefania Andreoli.

Each of the children will talk about their favourite book, bringing to life, in their own words and imaginations, to the emotions evoked by reading it. An intimate moment, also a family relations, and the fruit of discovery, joy, amusement, dreams: resulting in precious testimony to the importance of reading from early childhood.

“Despite the efforts of my parents, I was late in discovering the pleasure and importance of reading. Over the years I have reflected on the fact that it reading recommendations had come from a child of my own age, perhaps it would have been more credible and convincing and I would have gained valuable time. Today, thanks to Mondadori Store, I have had the privilege of confirming this feeling, with an artistic project based on the engaging spontaneity of “young readers”. They are truly amazing,” commented Mr. SaveTheWall.

“It was astonishing to hear the account of a favourite book in the words of the little ones. In fact, we have always encouraged children to read, encouraging parents to get them started early in the most appropriate and effective ways. In this case, however, we are witnessing a first time: the spectacle of those who become, how they think, and the rich and intense internal world that our children develop when we give them the opportunity to be readers,” added Stefania Andreoli.

All of the content will be available on www.mondadoristore.it/condividiunlibro, that will bring together also the testimony of readers invited to participate in the initiative by sharing on social media networks their favourite book using the hashtag #condividiunlibro.

The campaign, which will run from 15 November, will be arranged across four print and video subjects of 30’’ and 60’’, and can be seen on newspapers and magazines, the web and on the social networks Facebook, Instagram and Youtube, in all of the bookshops of the Mondadori Store chain and on Mondadoristore.it as well as on digital screens in railway and metro stations, in shopping malls and in urban centres. The creative proposal has been developed by the agency Action & Branding.

“This is a very ambitious project which has brought to life a wonderful experience. Combining the creative idea of an agency with art was a complex challenge that has generated content that we really love. I am sure that tis project represents an innovative form of communication of considerable interest to the public and with an excellent impact on the brand,” concluded, Alessandro Pedrazzini, CEO of Action&Branding.

Mondadori Store, Italy’s most extensive bookstore chain, is expaning the network with the opening of two new Mondadori Bookstores in franchising in Cagliari.

Located in the centre of the city, in Via Roma and Via Pasquale Paoli, the two new bookshops will employ 8 sales assistants, and will make available to the public the best of the Mondadori Store’s cultural and entertainment offer, which apart from books – the core offer – is supported by a rich calendar of events, meetings with authors and labs for children.

Inside the bookshops, which join the other five already open in the Sardinian capital, customers will find an extensive selection of books, with more than 20,000 titles on the shelves, as well as  music, films, stationery, technology and toys.

It will also be possible to make use of all of the Mondadori Store services, such as Pick Up Point, which allows readers to collect books bought on Mondadoristore.it, choosing from a catalogue of 11 million titles; Order and collect, or rather, order online, then pick up and pay in the store; Home Delivery, to have products ordered in the store deliver directly to you home.

These openings takes to 35 the number of Mondadori Store outlets in Sardinia. From the largest cities to smaller towns, the Mondadori Group chain boasts extensive coverage of the country, serving – in its shops and on Mondadoristore.it – more than 20 million customers every year.

Upcoming events at the Mondadori Bookstore in Via Roma include, on Monday 21 October, at 6 pm, Niccolò Fabi who will present his new record “Tradizione e tradimento”.

Mondadori Store, Italy’s most extensive network of bookstores and Iper Montebello S.p.A. – Gruppo Finiper,  will open the first bookstore inside a hypermarket at Iper La grande i, part of the “Alle Valli” shopping mal in Seriate (Bergamo).

With this opening, for the first time Mondadori Store will bring its offer to a large-scale retail outlet, with the format Mondadori Point format.

With a floor surface of 200 square metres, the bookstore, which will be directly managed by Mondadori Store, will employ four sales assistants and a rich offer to customers: from over 5,000 titles, including new titles, in fiction, non-fiction, classics and cartoons, as well as books for children and young readers and an assortment of stationery products. This will enhance the offer dedicated to the customers of the biggest Iper La grande i outlet in Italy, with more than 500 employees and 12,000 square meters of floorspace.

“To be a point of reference in culture and entertainment to satisfy the tastes of the broadest possible public: this is the philosophy that has always characterised Mondadori Store,” underlined Carmine Perna, the chief executive of Mondadori Retail. “Thanks to this partnership, which marks the debut of our brand in the large-scale retail sector, will also enable us to multiply our channels of relationships with customers. From the big cities to the smallest centres, our model is focused on the quality of the buying experience, multi-channel services and events, while always focusing on the needs of the customer/reader,” Perna concluded.

Customers will also be able to make use of all of the Mondadori Store services, such as the Pick Up Point, which allows the customer to pick up a book bought on Mondadoristore.it from one of our stores, having chosen from a catalogue of 11 million titles; Order and Collect, ie the possibility of buying online and collecting from the store; Home delivery, having products ordered in the store delivered to the home.

On Sunday 13 October, at 4.30 pm, the Mondadori Point will welcome Geronimo Stilton, the celebrated journalist mouse, created from an idea by Elisabetta Dami and published in Italy by Edizioni Piemme, for a special encounter aimed at children and their families.

Geronimo Stilton will be present “in whiskers and fur” to talk about his adventure based on the book Il segreto di Leonardo (Leonardo’s Secret), dedicated to Leonardo da Vinci. After the show, Geronimo Stilton will be available to sign copies of the book and to take photographs with his many fans.

Iper La grande i is one of the leading operators in the large-scale retail sector in Italy, and one of the few to be entirely Italian-owned. With 21 outlets in 4, it is part of Gruppo Finiper, established in 1974 by Marco Brunelli. The mission of Gruppo Finiper is to make quality available to everyone. With an extensive assortment, quality, sustainability, fair pricing and its Italian-ness as the main inspirations chosen to guide the efforts of Iper La grande i.

Web site: www.iper.it
Facebook: https://www.facebook.com/ipermercati.Iper

MONDADORI POINT
Iper – Centro Commerciale Alle Valli
Via Brusaporto, 41, 24068 Seriate (BG)
Orario: lun-ven 8.00 – 21.30; sab 8.00 – 21; dom 9 – 20
E-mail: libreria.seriate@mondadori.it
www.mondadoristore.it/negozi

“C’è vita, in un libro. La tua” (There’s life in a book, yours) is the claim of a new book promotion campaign by Mondadori Store, the Mondadori Group’s chain of bookshops, and the fruit of an idea by the artist Mr. SaveTheWall with the creative contribution from the Action & Branding agency.

The initiative, which launches on 15 November, aims to enhance the reading experience through the voices and faces of readers: in other words real people who have taken part in an experimental artistic operation called Bookshot and who are the protagonists of the campaign by offering an unmediated account of their feelings and bring books to life in their own words.

“The result of this creative project is a form of communication that comes from and goes to the heart, because sharing a book is to share a part of your life,” declared Francesco Riganti, marketing director of Mondadori Retail. “Mondadori Store is making itself a spokesman and promoter of a message of social interest: an invitation to read, because we believe that more readers can lead to a more solid society that is focused on development and change.”

During two shooting sessions at the Mondadori Megastore in Via Marghera in Milan, Mr. SaveTheWall, aka Pierpaolo Perretta, the artist known for his situationist work that interprets issues and habits of contemporary society, met one hundred people. Each participant was asked to bring their favourite book with them and what emerged were  profound stories and feelings provoked by reading. Each of which was captured on video and fixed in a photographic portrait.

“An adage that I have made my own is ‘art is in the eye of the beholder’. And in Bookshot, as a work of art, I was able to note that the participants made the books the had read their own and created a  unique reading experience. The authenticity of the feelings of the participants is in itself something quite extraordinary especially if we consider that from a dialogue based on a single object – their favourite book – they were able to draw out a more profound and real synthesis of their life. This is why, for me, Bookshot is such an authentic, powerful and engaging project,” commented the artist Mr. SaveTheWall.

So readers are the exceptional witnesses to an initiative that will take place in the coming months on the web on a site dedicated to the project www.condividiunlibro.it, which will host he videos and photos produced by the artist. Users will be invited to take part by posting on Facebook or Instagram Stories their favourite book and a phrase the briefly explains why it is their favourite and using the hashtag #condividiunlibro. Alls of this content will be added to the platform, multiplying the sharing of experiences and will be rewarded by Mr. SaveTheWall who will choose the best shots.

“This is an ambitious and extremely valuable project that we are very proud of. A sort of perfect alchemy has been created among the people involved and this has enabled the idea to gather enthusiasm day by day and reach out to all of the touchpoints. The genesis itself of the creative idea was the result of collective intelligence working in harmony, a relationship model that can be taken as an example and that will increasingly find a place in the future.” concluded Alessandro Pedrazzini, CEO of Action & Branding.

The campaign will also benefit form articulated planning across different media and managed by MediaClub: press, with four subjects, on leading weekly and monthly titles and the Mondadori Store Christmas Gift Guide; the web and the social networks Facebook, Instagram and Youtube with di 30’’ and 60’’ videos; leading influencer networks; outdoor metropolitan digital posts, at metro, bus and train stations; and all of the shops on the Mondadori Store network and on Mondadoristore.it.

Monday 17 September will see the launch of “OFF”, a new series conceived and presented by Edoardo Sylos Labini and promoted by Mondadori Store, which will bring to its events area of the Mondadori Megastore in Piazza Duomo in Milan some of the most famous and popular personalities in Italy.

Giusy Versace, Roberta Bruzzone, Vittorio Sgarbi, Raul Cremona, Vladimir Luxuria and Carlo Cracco are just some of the protagonists involved in 8 events on the programme that starts next week: one event per month until April 2019 will animate a late afternoon in Milan with fascinating revelations about the personal and professional lives of famous faces from the world of the arts, sport and entertainment.

They will be welcomed by Edoardo Sylos Labini who, accompanied by the voice and guitar of singer-songwriter Daniele Stefani, will give a new form to his OFF interviews: the eclectic Roman artist will adopt the role of presenter in a “salon” made less formal and attractive by unseen images of the guests and continuous interaction with the audience, who will be able to interact live with their favourite personalities.

“For an artist, an interview is often like an audition,” said Edoardo Sylos Labini. “If there is no feeling with the interviewer this can create tension. And if you don’t feel relaxed sometimes you can end up saying things you didn’t mean or intend to say. By switching roles, I try to make the interviewee feel at home with a friend, in an intimate setting. This is how the OFF interviews were launched in my web magazine ilgiornaleOFF.it, revealing some of the most secret aspects of the lives and careers of the interviewees and it’s a great joy that we can no bring the format to the Mondadori Stores”.

“The initiative picks up and develops the format of Manzoni Cultura, which last year brought us together with Sylos Labini,” declared Francesco Riganti, marketing director of Mondadori Retail, “and foresees a series of new and exciting encounters with personalities for a range of areas, from sport to the arts, the media world and cooking. The backdrop for the events will be the elegant location of our Piazza Duomo megastore, which has now been a point of reference for culture in Milan for more than 10 years: an irreplaceable hub and meeting place for the entire city that brings people together, where the guests of ‘OFF’ will be able to talk about themselves in a spontaneous and unusual way, sharing feelings, anecdotes and interesting stories about their private and public lives.

The series will start on Monday 17 September at 7 pm with Giusy Versace, the paralympian athlete, winner of silver and bronze medals at the European Championships in Grosseto in 2016, and who in recent years has demonstrated an extraordinary capacity as a TV presenter and theatre actor.

The OFF programme at the Mondadori Megastore in Piazza Duomo will then continue on 17 October, again at 7 pm, with the philosopher and essayist Diego Fusaro, and on 7 November with the criminologist and psychologist Roberta Bruzzone. The last date for  2018, will be 3 December when the protagonist will be the art critic Vittorio Sgarbi. Then, on 11 January 2019, it will be the turn of journalist and TV presenter, Serena Bortone.

From news to magic, on 5 February the amazing Raul Cremona, will tell some incredible stories from the world of conjuring. On 8 March. meanwhile, Sylos Labini will be face-to-face with writer Nino Spirlì and Vladimir Luxuria, activist, dramatist and TV presenter, to talk about sexual identity and civil rights. The series will come to a close of 16 April 2019 with award-winning chef Carlo Cracco, supported by a female chef from the Elior Group who will reveal some secrets fro special occasions.

The Media Partner of the initiative is the web magazine IlGiornaleOff.it, the detailed online version of the Saturday supplement of Il Giornale, edited by Edoardo Sylos Labini. The official Sponsors of the series include: Artisti Annuario Internazionale di Arte Contemporanea, Elior, Felicia and Lineapelle.

The complete schedule of OFF series is available at the webstie: https://eventi.mondadoristore.it/it/

From tomorrow a new Mondadori Bookstore will be open in Rome, at the AURA shopping mall, the large shopping hub opened in the Valle Aurelia area, just a short distance from the Vatican City.
With more than 15,000 titles on sale and an offer of events ranging from meetings with leading protagonists from the world of books and music to children’s workshops, the new Mondadori bookshop will be a point of reference for readers and visitors to the centre and place to discover a world of culture and emotions.

This new opening takes the number of outlets in the Mondadori Store network in the Rome area to 23, a level of coverage that confirms the Mondadori Group chain’s position as the most extensive bookshop chain in Italy, able, through its more than 600 stores, to serve over 20 million customers every year.

The new Mondadori Bookstore, located in a position close to the main entrance to the Aura shopping mall, is spread over an area of 300 square metres, where customers can find the latest book releases in fiction, non-fiction, classics and  graphic novels, an area for children and teenagers with books and toys, a sector for music and films, the best stationery products, gift boxes, and a corner dedicated to the Kobo e-reader.
The store also offer the possibility of accessing a catalogue of more than 7 million books available online at Mondadoristore.it, thanks to Pick up point services, where customers can pick up in the store titles that they buy online; Order and collect, where they can order online and pick up in store; or Home delivery, where products ordered in the store can be delivered straight to the customer’s address.

Inside the bookshop there is also a Mondadori Café, with seating for 35 customers, open all day, from breakfast time until the evening cocktail hour, with healthy gourmet products, and special attention to the needs of children.

Among the first events planned at the store will be a number of appointments for children between the ages of 4 and 10: on 28 and 29 April and 5 and 6 May, from 10 am to 12.30 pm and from 3 pm until 7 pm the Mondadori Bookstore will host two workshops run by professional educators who, using physical and musical expression techniques, will facilitate integration, familiarity between the participants and group training in teamwork.

The Mondadori Bookstore project was designed by Studio Kallipigia Architetti. Mondadori Café was developed in collaboration with Cibiamogroup.