Mondadoristore.it

Mondadori Retail presents the new e-commerce site Mondadoristore.it. The platform, featuring a refreshed design, improved performance, and a significantly enhanced user experience, marks an important step in the digital innovation and development strategy of the Mondadori Group company, which manages the largest bookstore network in Italy.

The new technological platform adopted by Mondadori Retail, powered by SAP Commerce and developed in collaboration with Accenture, offers customers a seamless shopping experience with personalized services.

“With our new website, we are bringing book lovers a completely new digital experience: simple, intuitive, and fast,” says Carmine Perna, CEO of Mondadori Retail. “It has been 25 years since Mondadoristore.it was created, and day after day we continue to advance our omnichannel vision, one that places readers and their relationship with bookstores at the centre, seamlessly integrating the physical and digital worlds to serve an ever-wider and more informed audience. “In this way, Mondadori Retail reinforces its commitment to making culture more accessible and to highlighting the value of bookstores, establishing itself as a point of reference in the digital space as well. Our ecosystem combines innovation with proximity, technology with human connection. A project made possible thanks to the collaboration with outstanding partners and the excellent work of the Mondadori Group’s Retail and IT teams,” Perna adds.

In the coming months, Mondadori Retail’s omnichannel development strategy will continue, with the primary goal of further strengthening the integration between the online shopping experience at Mondadoristore.it and the offering of its extensive network of physical bookstores.

What’s New

The new Mondadoristore.it website has been completely redesigned with a mobile-first approach, featuring an innovative, user-friendly design that ensures smooth navigation, faster loading times, and optimized content across all devices. A clear, accessible interface allows users to explore the catalog quickly and with ease.

The entire purchasing process can now be completed in just a few clicks: from fast social login, to choosing a preferred bookshop as a collection point, to tracking a delivery, all in a few simple steps. Thanks to the integration between e-commerce and the physical bookshop network, customers can select a book, pay online and collect their order at any of the 500+ Mondadori Store locations.

The site also introduces a revamped events hub, making it easy to explore the calendar of presentations, author meetings and book signings organised throughout Italy. Users can filter events by author, title or bookshop, keeping up to date with cultural events nearby or following their favourite writers.

With the new wishlist feature, users can create and share virtual libraries, both for themselves and to inspire friends and family, helping to fuel the passion for reading in a more social and participatory way.

Partners

The creation of the new Mondadoristore.it was made possible thanks to the collaboration with SAP, the technology partner providing the SAP Commerce Cloud platform, and Accenture, which acted as system integrator and managed the technical implementation of Mondadori Retail’s new e-commerce system.

“Every customer interaction is an opportunity to build loyalty and drive growth. Companies that prioritise customer experience stand out through seamless, high-quality interactions that foster lasting connections,” commented Carla Masperi, CEO of SAP Italy. The project developed with Mondadori Retail goes precisely in this direction, in line with the technological strategy launched by the Mondadori Group. The feature-rich, innovative and scalable SAP Commerce Cloud solution further strengthens our collaboration,” Masperi concluded.

“We are proud to support Mondadori Retail as a technology partner in the digital transformation of Mondadoristore.it,” added Alessandro Riva, Digital Media Lead at Accenture Italy. “We contributed to the development of an innovative, modular and flexible e-commerce platform capable of offering an immersive, personalised and omnichannel shopping experience, seamlessly integrated with both the physical and digital ecosystem. It was a complex challenge that we approached with enthusiasm, drawing on the specialised skills of our media team and the creativity, innovation and technology of Accenture Song to deliver a product designed to make a difference,” Riva concluded.

The launch of the new website will be supported by a dedicated digital and social media campaign highlighting the platform’s new services.

Mondadoristore.it, the e-commerce site of the Mondadori bookstores, is 20 and is celebrating this anniversary with readers with a range of initiatives, promotions and instore digital events with personalities from the world of arts and entertainment.

Created in 2000 with an offer dedicated exclusively to books, Mondadoristore.it was among the pioneers of online retail. Today it is one of the leading media stores on the web, thanks to a vast assortment of products for leisure, ranging from books to music, films, toys stationery and eReaders.

“We were among the first players in the Italian market to support our bookshops around country with e-commerce: an activity that enabled us to expand the sales channels of our network and rapidly establish the presence of Mondadori Store also online,” declared Carmine Perna, chief executive of Mondadori Retail. “Always attentive to the evolution in buying habits, over the years we have developed a range of integrated services that bring together the online world of Mondadori Store with that of our over 550 physical stores, in order to bring our offer to readers, wherever they are. A service that in recent times, as never before, has shown itself to be essential in maintaining the relationship between the public and bookstores, with visits to the site increasing by more than three times during the lockdown period, compared with the previous year, and a record of over 40 million estimated visits in 2020.”

Over these last 20 years, the Mondadoristore.it team has responded to the challenges of innovation by creating successful original formats, alongside new services, to offer the public and omni-channel experience: from the first publishing cases on the web to the most recent music trends, such as Korean pop,  and the first instore digital events with national and international authors and artists  launched in a time of social distancing.

The inititives

Piero Armenti, Silvia Avallone, Massimo Bisotti, Federica Bosco, Glenn Cooper, Andrea De Carlo, Gordon, Q4, Licia Troisi, Marzia Sicignano, Paolo Stella and many other writers, YouTubers and protagonists of the great events of Mondadori Store, have celebrated the anniversary with a video-message on the Mondadori Store social media profiles.

To mark the anniversary, from today and for 20 days, Mondadoristore.it is offering free delivery on all purchases and exceptional discounts books, bestsellers in the music and film category and a selection of gift ideas. Plus, coming soon, many new online events, including Francesco Sole and other guests in exclusive chat rooms with readers.

The initiative will be accompanied by a communication campaign with the claim “Click e a capo” involving all media: the web, social, dem, radio and in store. The advertising, overseen by the agency Canali&C., plays ironically with some of the events linked to the history of publishing and lifestyle in the last 20  years: in “2002: the word selfie didn’t exist”, “2006: we were still good at football”, “2010: I’ll follow you no longer sounds like a threat”, “2018: Garbo is no longer the most famous Greta.”

On Mondadoristore.it it is possible to choose from a catalogue of over 1 million titles, including books in Italian and other languages, school textbooks and eBooks, as well as the best eReaders and accessories to read in complete freedom, plus films on DVD and Blu-ray, music of all kinds,, toys, gift ideas and stationery products. The entire offer of Italy’s most extensive network of bookstores is always available through free multi-channel services, such as Pick Up Point, to collect in store a product bought online; Prenota e ritira, the possibility of ordering online and paying and collecting in store or at one of  Italy’s 11,000 post offices, and Invia a casa, to have delivered at home products bought in a bookstore.

The online buying experience is enhanced also by a broad range of editorial content curated by a staff of experts and enthusiastic readers who every day indicate “what’s new”, promotions and events related to the world of publishing and entertainment. In addition, there are also thematic pointers to the most interesting new titles and news about niche or specialised titles for fans and those in the business.