Mypersonaltrainer Days

The fifth edition of MypersonalTrainer Days, the event dedicated to fitness, health, and prevention, held under the patronage of the Municipality of Milan and animating the Arco della Pace on Saturday 19 and Sunday 20 September, closed with extraordinary numbers, recording over 20,000 attendees. Behind the scenes of this success was a team of 460 people who worked over the two days to ensure an impeccable experience, managing an influx that saw 2,300 participants on the waiting list and 2,400 square meters dedicated to activities, expanding the space available for training.

The impact of MypersonalTrainer Days went far beyond the physical dimension of the event: video coverage on social media and the web reached unprecedented peaks, achieving a reach on social media channels of over 20 million in the 48 hours of the event alone.

«This fifth edition confirms the strong interest in health and wellness, now understood as a real lifestyle change and no longer just a passing fad. The desire to meet in person and feel part of a community centered around movement, self-care, and longevity clearly emerges,» stated Daniela Cerrato, CMO of Mondadori Digital. «Further proving this strong trend, advertising investments continue to grow. This year as well, we are proud to have established very high-value partnerships and to have earned the trust of as many as 24 brand partners, many of whom confirm their presence alongside us for several years now. Companies have once again chosen our brand with a clear goal: to get into direct contact with an attentive, participating, and passionate community of fitlovers,» concluded Cerrato.

Saturday saw the official inauguration in the presence of the Councillor for Sport, Tourism and Youth Policies, Martina Riva. Among the main guests who spoke on stage hosted by Monica Bertini: Carolina Kostner, who looked back at her main Olympic career steps; Chiara Pellacani, diver fresh from her success at the five European gold medals in Paris; and Martina Colombari, who shared her approach to psychophysical wellness.

On Sunday, September 20, a padel tournament was held in partnership with Bombeer & Italy Padel Tour, which saw the participation of football legends including Christian Vieri, Nicola Amoruso, Samir Handanovič, Christian Brocchi, Marco Borriello, Stefano Torrisi, Tomas Locatelli, and Riccardo Maspero.

Ample space was also dedicated to health and prevention. In collaboration with LILT Milano, mobile clinics were set up for free senological visits, mammograms, and ultrasounds; a cardiovascular area offered free heart screenings and check-ups, and a dry eye screening service was activated.

The rich schedule included over 50 outreach talks dedicated to longevity, nutrition, and preventive medicine, as well as trending workouts and dance fitness led by top trainers like Jill Cooper and talent from the Power Talent Agency roster: Nicolò Famiglietti, Silvia Fascians, Laura Crugnola, and Luca Anzano. Plus, the highly attended MYPT Cross the Park functional walk with Jairo Junior through Parco Sempione, the Zumba Beat Party, workshops for children with the Fire Brigade, and an area reserved for pets.

The brand partners who contributed to the success of this fifth edition

The commercial success of MypersonalTrainer Days stems from people’s growing desire to meet in a physical location and live unique, memorable experiences. At the same time, this format responds to companies’ increasing need to engage directly with the fitness lover community, allowing them to try products, convey brand values, and concretely boost consideration. It is the true essence of In-Real-Life Marketing: the convergence of digital reach and physical experience generates new communication opportunities and amplification thanks to a powerful word-of-mouth and the creation of instagrammable, viral content.

This fifth edition saw strong participation thanks also to the initiatives developed alongside partner brands – in synergy with Mediamond and the unit of the Group dedicated to special initiatives, Integrated Media Solutions – increasingly integrated into the storytelling and experience of MypersonalTrainer Days. Through custom-built activations, the public was able to discover and sample products, services, and novelties related not only to health and wellness, fitness, and sport, but also healthy eating, automotive, beauty, and pet care. Projects designed to transform the presence of partners into occasions for gathering and building relationships with the community, amplified on the digital channels of MypersonalTrainer, creating continuity between live experience and editorial content.

The partner brands that chose to join were: Ballarini, Bayer Italia, Carnidyn, Corman, and Omron Healthcare, Curasept, DR Automobiles, Enterogermina Gonfiore, Gran Cereal, GranTerre with the brand LiberaMente, La Piadineria, Lindahls Protein, Maalox Digestion RAPID, Mulino Caputo, Natural Trainer, Théa Farma, Viteba, Yakult, Zespri.

Technical partners: LILT Milano, Antigravity, Deghi, Vera, YOGAESSENTIAL.

Sustainability partner: Ecopneus.

Setup and logistics were managed by Area62.

MypersonalTrainer is the leading Mondadori Digital media brand in the world of health, wellness, and healthy nutrition functional to sport, with over 11 million monthly web and social reach (source: social incremental reach Comscore – May-July 2026) and over 6.6 million followers on social media (source: Comscore Shareablee and social insights – June 2026). Present for 5 years with live initiatives including annual appointments at RiminiWellness and in Milan at Arco della Pace with the Mondadori Digital event, MypersonalTrainer Days.

Milan prepares to welcome back MypersonalTrainer Days, the appointment that has now become an essential benchmark for anyone who considers well-being a pillar of their daily life: the fifth, highly anticipated edition of the event will take place Saturday, September 19 and Sunday, September 20, in the splendid and iconic setting of the Arco della Pace.

The initiative, patronized by the Municipality of Milan, aims to exceed last year’s already extraordinary numbers with an even more immersive, accessible, and varied format. The fil rouge of the 2026 edition will be the concept of Wellness Beat: a metaphor that combines the rhythm of the heartbeat, the fluidity of physical movement, and the energy of music to accompany every participant toward rediscovering their ideal balance between body, mind, and emotions.

SPECIAL GUESTS AND TOP-TIER SPORT: FROM CAROLINA KOSTNER TO CHIARA PELLACANI, MARTINA COLOMBARI, ALESSANDRO MATRI, NICOLA AMORUSO, AND OTHER FOOTBALL LEGENDS

The stage of MypersonalTrainer Days will host a true parterre de rois featuring Olympic champions, entertainment personalities, and icons of Italian football, in a lineup co-hosted by the well-known sports journalist Monica Bertini.

Saturday, September 19, 10:00 AM – Opening of the event and ribbon cutting in the presence of the Councillor for Sport, Tourism, and Youth Policies Martina Riva, who will officially kick off the days dedicated to wellness and sport.

An exceptional guest will be Carolina Kostner. The figure skating champion, an absolute symbol of the perseverance and elegance of Italian sport worldwide, will share her story in an intimate interview. At the center of the dialogue are the secrets to finding one’s “internal rhythm” and the resilience needed to get back up after every fall, both on the ice and in daily life. A passionate narrative that will also cover her Olympic career—from her role as flag bearer at Turin 2006 to the bronze won in Sochi 2014—highlighting how the pressure of the big five-ring stages can be transformed into a lesson in personal growth and determination.

The spotlight will then turn to Chiara Pellacani, star of the Italian national diving team, fresh from her incredible exploit at the Paris European Championships in August 2026, where she made history by winning no fewer than five gold medals in the five events she entered.

Hers is an extraordinary and non-linear path: very young, she had the courage to put herself completely back in the game, splitting her training between Italy and abroad to reach the highest levels of international sport. A unique opportunity to hear in her own voice the value of the athletic and mental preparation work that lies behind successes of this caliber.

At 12:00 PM Martina Colombari will talk about her method for training body, mind, and willpower, starting from her book “Il cambiamento sei tu” (coming out via Sperling&Kupfer on September 22). At the center of her speech is the idea that well-being arises from the awareness that change always starts with each of us: a path based on tenacity and discipline to face passing time with a smile, through nutrition, movement, and stress management.

Sunday, September 20, 10:00 AM – The second day will give space to entertainment and amateur competition thanks to the exclusive Padel Tournament organized in collaboration with Italy Padel Tour & Bombeer. On the court set up for the occasion, Italian football legends will compete, including Christian Vieri, Alessandro Matri, Nicola Amoruso, Christian Brocchi, Stefano Torrisi, and Tomas Locatelli, ready to entertain the public with athletic performances and great fun.

PREVENTION AND HEALTH AT THE CORE: FREE HEALTH SCREENINGS

MypersonalTrainer Days confirms itself not only as a space for entertainment and physical activity, but as a concrete outpost for public health. The big news for this fifth edition is the prestigious partnership with LILT Milano (Italian League for the Fight against Tumors), which will allow the community to be offered an important service of free oncological prevention inside a high-tech mobile clinic:

Saturday, September 19: senological examinations and mammograms of the latest generation using tomosynthesis, reserved for women over 40 years old.

Sunday, September 20: senological examinations and breast ultrasounds dedicated to women under 40.

To complete the medical-scientific offering, on both days an area dedicated to cardiovascular health will be set up, where all participants can carry out free cardiological check-ups, including blood pressure measurement and basic electrocardiogram (ECG) as well as free screenings for dry eye syndrome.

TALKS, OUTREACH, BEAUTY, AND PRACTICAL MEDICINE: “JOIN US AND LEARN HOW TO LIVE WELL”

Scientific knowledge meets accessible dissemination through a series of meetings open to the public, designed to provide practical tools to apply in daily life. The talks will be moderated and presented by journalist, author, and science communicator Angelica Amodei, structured around three major macro-themes:

Longevity and Mental Health: a deep exploration into the biological and psychological mechanisms to age well and keep the brain active. Speakers include Licia Fertz, a splendid icon of active longevity at 96 years old; journalist Edoardo Rosati, who will explain the extraordinary gift of brain neuroplasticity; Ascanio Polimeni together with sociologist Angela Marocco, ready to reveal the lifestyle secrets of the planet’s longest-living populations. Psychotherapist Alberto Pellai will address the delicate theme of emotional listening, while aesthetic surgeon Sergio Noviello will show how regenerative and preventive medicine can make us feel comfortable in a changing body.

Sustainable and Integrated Nutrition: superare i falsi miti della nutrizione attraverso la scienza. Dietitian Tiziano Scarparo will illustrate how to abandon restrictive diet culture in favor of a nutritional approach integrated with psychology; nutritionist Laura Crugnola, joined by well-known trainer Nicolò Famiglietti (both from the roster of Power Talent Agency), will present the “Food & Move” pairing for cellular health, while gastroenterologist Dr. Gabriele Prinzi will offer valuable insights into the role of the gut microbiota for systemic well-being.

Beauty, Cosmetics, and Practical Medicine: skincare understood as the first act of health. Aesthetic doctor Antonio Braucci will introduce the new frontiers of Skin Longevity; Dr. Giacomo Pisano (known on social media as @socialmentefarmacista) will debunk common doubts about supplements and cosmetics based on scientific evidence. In addition, creator Michela Morace will hold a practical demonstration on the use of the draining brush to stimulate lymphatic flow and reduce facial swelling (with complimentary product samples while supplies last).

A NON-STOP PROGRAM: WORKOUTS, FUN, AND ACTIVITIES FOR EVERYONE

From morning to evening, the Arco della Pace will resound with energy thanks to an uninterrupted program of classes open to any level of physical fitness:

The program pairs the search for inner balance with high intensity. In holistic disciplines, options range from bodyART (physiotherapy and Chinese medicine) to Yoga Therapy Stress Relief to reduce cortisol, up to AntiGravity® Fitness with expert Sayonara Motta on suspended hammocks. For those seeking a cardio boost and ethnic rhythms, the offer proposes the Afro-Brazilian warrior dance Maculelê, the martial arts strikes of Kombat Burn, the percussion of Tamboo, and the synchronized HIIT of Strong Nation.

Top Trainers in the sector: sessions will be led by an exceptional cast with fitness gurus Nicolò Famiglietti, Silvia Fascians, and Luca Anzano (from the crew MypersonalTrainer and Power Talent Agency), along with true icons like Jill Cooper, Roberta Vanzella, and Monia Di Cocco.

Outdoor & Special events: the beloved functional walk MYPT Cross the Park returns, led by the widely followed Jairo Junior. To crown Saturday, a large and energetic Zumba Beat Party will take place, a true party open to all.

Finally, inclusive spaces and services designed for the whole family will not be missing: from educational workshops by Pompieropoli organized in collaboration with the Fire Brigade for the little ones, to a Pet Area dedicated to activities and the well-being of our four-legged friends.

INFORMATION AND BOOKINGS

All events, masterclasses, and medical screenings made available during the weekend are completely free of charge, with mandatory registration while spots last.

To check the complete program and all updates: https://mypersonaltrainer.hostspot.it/programma/fitness-stage

Remember to save your QR code and book individual workouts, talks, and activities.

MypersonalTrainer Days is back with two full days dedicated to fitness, wellness and sport, packed with free, exclusive and spectacular workouts and experiences. On 19 and 20 September, against the stunning backdrop of Milan’s Arco della Pace, the event will return for its fifth edition, reaffirming its status as a must-attend occasion for anyone looking to make time for themselves, discover new activities and immerse themselves in an atmosphere of infectious energy. The initiative aims to replicate last year’s outstanding results. The previous edition attracted an exceptional level of participation, with more than 300 hours of activities, all selling out within just a few hours, confirming the strength of the brand on the ground as well.

Wellness Beat

Visitors will be able to create their own personalised wellness journey and discover their own Wellness Beat through a packed programme running from early morning until evening. Workouts, experiences and activities will cater for every level of ability and every passion. Wellness Beat is the central theme running throughout the event: the heartbeat that accompanies movement, the rhythm of workouts, dance, music and shared energy. It is an invitation to find balance through personalised wellbeing experiences, following the unique rhythm of body, mind and emotions.

Unmissable new experiences, all in rhythm

The weekend opens with the energising and balancing rhythm of bodyART®, presented in collaboration with YOGAESSENTIAL. This unique training experience develops endurance, strength, mobility, concentration and breath awareness through bodyweight exercises inspired by martial arts, yoga, physiotherapy and functional training. Always committed to identifying and anticipating emerging wellness trends, MypersonalTrainer is bringing bodyART® to the Arco della Pace for the very first time, following its growing popularity in the United States.

Another highlight will be the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme combines dance, pilates, acrobatics, calisthenics and yoga, delivering significant spinal decompression benefits. Using suspended hammocks, AntiGravity^® Fitness works against gravity to tone, lengthen and realign the body while improving posture, flexibility, balance and coordination, as well as helping to relax the nervous system.

The same area will also host a Yoga Therapy Stress Relief class, combining the dynamic flow of  vinyasa  yoga with the mindful use of mudras, ancient symbolic hand gestures, to help harmonise the five elements: earth, water, fire, air and ether.

Among the unmissable new additions, visitors looking to have fun and raise their heart rate will be able to try Maculelê, an Afro-Brazilian dance linked to capoeira,  as well as the new EBS  (Evolution Burn System) Kombact Burn classes, a high-intensity functional workout combining boxing and kickboxing techniques with targeted exercises to burn fat, improve endurance, and build strength and agility. The line-up also includes Tamboo and Strong Nation™, two dynamic and engaging activities.

To round off Saturday in style, the Zumba Beat Party will take over the heart of Milan with an evening of music, dancing and celebration. An unforgettable experience where wellbeing comes alive through rhythm, movement and shared enjoyment.

Football legends, expert talks and free health consultations

One  of the weekend’s most eagerly anticipated highlights will be the padel tournament featuring  football legends, taking place on Sunday 20 September in partnership with Italy Padel Tour & Bomber. A host of well-known names will compete in a series of exciting matches, including Bobo Vieri, Alessandro Matri, Nicola Amoruso, Christian Brocchi, Alessio Tacchinardi, Stefano Torrisi, Germán Denis and Tomas Locatelli.

True wellbeing comes from balancing body and mind. For this reason, MypersonalTrainer Days will once again host a programme of  talks featuring specialists, doctors, authors and leading experts. Speakers including Valerio Rosso a Giacomo Pisano (Il Socialmente Farmacista) will explore a range of important and thought-provoking health and wellbeing topics.

Prevention will also play a central role, with free medical consultations provided by specialists from CDI. Visitors will be able to book appointments in a number of areas including nutrition, physiotherapy, orthopaedics, breast health, physical medicine and rehabilitation, sleep medicine and internal medicine.

Nutritionist Laura Crugnola, journalist and author Angelica Amodei, both from Power Talent Agency, together  with dietitian Tiziano Scarparo, will also be sharing practical advice on healthy, balanced nutrition.

The fitness gurus at the heart of the event

Returning once again are some of the event’s most popular fitness personalities, including Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians, from the Power Talent Agency roster and members of the MYPT Crew, alongside many other well-known instructors. The fifth edition will also see the return of MYPT Cross the Park with Jairo Junior, an exciting initiative combining functional training, cardio fitness and community spirit. Participants will make their way through Parco Sempione and Castello Sforzesco before returning to the Arco della Pace , creating the now-iconic wave of colourful MypersonalTrainer T-shirts ready to inspire and involve people of all ages.

Activities for children and four-legged friends

This year’s Mypersonaltrainer Days will once again host Pompieropoli, the educational experience organised by the Italian Fire Brigade for children aged three and over. Combining fun with learning, the activity concludes with every young participant receiving a certificate of participation.

There will also be plenty of space dedicated to four-legged companions thanks to the exclusive Pets Area, a dedicated wellbeing trail featuring activities designed to keep pets active, together with expert advice on their care and wellbeing.

Opportunities for brand partners

A wide range of bespoke partnership opportunities has been developed in collaboration with Mediamond and Mediaset Group’s Integrated Media Solutions unit, enabling brands to create original and engaging activations. Partner initiatives will be amplified across MypersonalTrainer’s website and social media channels through interviews, dedicated content and continuous coverage, from the teaser campaign through to live reporting and post-event highlights celebrating the most memorable moments of the weekend.

The  brands supporting this year’s event are: Ballarini, Bayer Italia, Carnidyn, Corman e Omron, Curasept, DR Automobilies, Enterogermina Gonfiore, Gran Cereale, GranTerre with the LiberaMente brand, La Piadineria, Lindahls Protein, Maalox Digestione RAPID, Mulino Caputo, Natural Trainer, Théa farma, Viteba, Yakult, and Zespri.

Ecopneus, the non-profit organisation and Italy’s leading operator for the management of end-of-life tyres (ELTs), is the event’s sustainability partner.

The event will also be supported by an integrated multimedia campaign spanning digital out-of-home (DOOH), digital and social channels.

For further information and updates:https://www.my-personaltrainer.it/

MypersonalTrainer is Mondadori Digital’s leading media brand for health, wellbeing, healthy nutrition and active lifestyles, reaching 11.5 million people every month across its website and social media channels (Source: Comscore May 2026), alongside a community of 6.6 million social media followers (Source: Comscore Shareablee and platform insights). Over the past five years, the brand has strengthened its live presence through flagship events including RiminiWellness and MypersonalTrainer Days at Milan’s Arco della Pace.

The fourth edition of MypersonalTrainer Days has been confirmed as a great success. The event, which sold out in just a few hours, covered the entire Arco della Pace, doubling the space over 2024 with lots of activities, workouts, medical consultations, and educational talks, all free and open to the public. The initiative was organized by MypersonalTrainer, a Mondadori Group media brand and leader in health and well-being that boasts a monthly web and social reach of 13 million and 6.6 million followers on social media.

Many champions were present, from Massimiliano Rosolino to Tania Cagnotto, Diego Gastaldi, and fitness gurus Jill Cooper, Jairo Junior, Laura Crugnola, Nicolò Famiglietti, and Silvia Fascians from the Power Talent Agency roster, along with many others. There was also a spectacular mini tournament with the participation of well-known football talents, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

This year, MypersonalTrainer Days received support from the Municipality of Milan, which sponsored the event with the participation of Martina Riva, Councillor for Sport, Tourism, and Youth Policies.

Record Results for the Initiative
In just two days, MypersonalTrainer Days welcomed over 20,000 participants, breaking last year’s record. The great success of events in the area was accompanied by excellent results on all MypersonalTrainer Days digital channels, which have recorded a total of 40 million contacts to date. These steadily growing numbers have once again set a record. Added to this, there is also an extraordinary media impact, thanks to coverage across all media. TV, local and national press, radio, and digital media followed us closely.

This achievement is the result of continuous storytelling, with posts, articles, stories, and interviews created exclusively by the MypersonalTrainer editorial, social, and video team. This result is clearly due to the very rich schedule of activities.

New events that enchanted the public
There was a great public response on the padel court, created in collaboration with Italian Padel Club and Italy Padel Tour Bombeer for the first time at MypersonalTrainer Days, which also hosted the ‘Sfida le Football Legends’ tournament. The event featured Bobo Vieri, Alessandro Matri, and Nicola Amoruso, who interacted with fans at an exclusive meet-and-greet.

Furthermore, the MYPT Cross The Park with Jairo Junior ended with a flash mob that saw thousands of participants create a beating heart. The AntiGravity^® Fitness Area was also very popular, with its 12 suspended red hammocks and therapeutic yoga by Sayonara Motta, designed for profound wellbeing of the mind and body. Finally, other activities included Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity, which won over the public for the first time in Milan with MypersonalTrainer.

Event partners
The area dedicated to partners, who continue to believe in the project and join us in support year after year, was also very successful. The experiential corners were crowded with participants who had the opportunity to test products representing our core business (wellness, fitness, and sports), as well as food and beverage, automotive, and beauty products. It is important to develop initiatives specifically designed for each partner based on their unique communication needs, while integrating both offline and online editorial formats. The result is an engaging and memorable experience for users and visitors in line with the Wellness (R)evolution concept.
This year, MypersonalTrainer Days had an excellent advertising response, with the participation of 24 brand partners. The event was held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies joined as brand partners: Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, GOLD COLLAGEN®, Maalox Digestion RAPID, Melagold^® Ponti, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Italy Padel Tour Bombeer, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

Set-up and logistics were handled by Area62.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January–June 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Following the success of previous editions, MypersonalTrainer Days returns on 13 and 14 September. The initiative is organised by MypersonalTrainer, a Mondadori Group media brand and leader in health and wellness, a point of reference for 13 million unique users per month and 6.6 million followers on social networks. The event is sponsored by the Municipality of Milan and will cover the entire area around Arco della Pace in double the space — 10,000 square metres — of the last edition, with free workouts, medical consultations, and educational talks open to the public.

Martina Riva, Councillor for Sport, Tourism and Youth Policies for the Municipality of Milan, Daniela Cerrato, CMO of Mondadori Media, and sports journalist Monica Bertini will open the two-day event on Saturday, 13 September.

‘Today, attention to physical and mental well-being is indispensable. With MypersonalTrainer Days now in its fourth edition, we as a publisher are proud to respond to this need with a widespread approach: from digital platforms to social media, up to this event, which is now an important occasion for the city community and beyond. Our ongoing collaboration with the Municipality of Milan and support from the many brand partners that have accompanied us for years allow us to offer a unique experience that expands the boundaries of wellness, explores innovative areas, and attracts an ever-widening community through live contact in the area,’ says Daniela Cerrato.

This year’s fourth edition comes with the claim Wellness (R)evolution, symbolising the evolution of wellness as represented by MypersonalTrainer.

An array of famous names will follow one after another, from swimming champion Massimiliano Rosolino to Italy’s greatest diver, Tania Cagnotto, from Paralympic athlete Diego Gastaldi to fitness gurus such as Jill Cooper and Jairo Junior, Nicolò Famiglietti and Silvia Fascians from Power Talent Agency and MYPT Crew, and many more.

For the first time, the 2025 edition will have lots of opportunities for padel, giving everyone the chance to train through a collaboration with Italian Padel. With the Italian Padel Club format in partnership with the Italy Padel Tour, the association is staging a spectacular mini tournament, ‘Sfida le Football Legends’, which, after various stops around Italy, will reach the Arco della Pace in Milan at MypersonalTrainer Days. Many well-known football faces will be appearing, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

Another activity to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, Pilates, acrobatics, calisthenics, and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system. Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture.

The following talks and experiences are proving to be very popular: nutritionist and biologist Laura Crugnola, from Power Talent Agency and MYPT Crew, will talk about nutrition and trends, dermatologist Ines Mordente will talk about Longevity Skincare Revolution, Jill Cooper will talk to the audience about menopause, and Marilia Valenza will talk about the importance of caring for our skin with a young workout for the face.

Participants will be able to enjoy the green lung in the heart of Milan and on Saturday at 2 p.m., they can take part in MYPT Cross the Park, a unique initiative guided by Jairo Junior combining functional training, cardio fitness, and socialising in characteristic urban spaces. Francesco Giardina, the official speaker of MypersonalTrainer Days, will be joined by Chiara Tortorella, a Radio 101 speaker who will also take the stage as a LILT representative to mention the Pigiama Run initiative, which will be held in Milan on 26 September.

On Saturday at 5 p.m., Il grande libro di MypersonalTrainer (The Great Book of MypersonalTrainer) will be presented. Published by Sperling & Kupfer, it is available in bookshops and online stores starting on 9 September. With this volume, MypersonalTrainer offers readers a selection of tips, insights, and useful pointers for embarking on a conscious path to wellness. The book will be presented by Daniela Cerrato, CMO of Mondadori Media, with trainer Nicolò Famiglietti and Riccardo Borgacci, a nutritional specialist, dietician and sport scientist. Journalist Angelica Amodei will be moderating.

The day will end at 6:15 p.m. with a Zumba Party and apericena in collaboration with Parmigiano Reggiano.

For this edition, the technology will also be enhanced with a LED wall (550 cm x 300 cm) near the main stage, which will project cross shots taken from two drones flying over the area to create spectacular and immersive experiences.

Event Partners
MypersonalTrainer Days had an excellent advertising response this year with 40% growth over 2024 and the participation of 24 brand partners. The event is held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies have joined as brand partners — not only industries in wellness, fitness, sport, and beauty, but also companies in the food and beverage, automotive, and lifestyle sectors. For the occasion, they will meet the public in customised experiential corners to promote a new and broader concept of wellness.

Partners: Melagold^® Ponti, Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestion RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

For MypersonalTrainer Days, a new multimedia advertising campaign was created: daily newspapers, DOOH with domination in strategic areas of Milan such as Parco Sempione and the M4 line, radio, magazines, social media, and the Internet. Set-up and logistics will be handled by Area62.

All activities are free of charge, but registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. Everyone registered for sports activities will receive a technical T-shirt and all active participants will receive a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

The great success of MypersonalTrainer Days, the event sponsored by the City of Milan and dedicated to fitness, health, well-being and sport, organised by MypersonalTrainer, a Mondadori Group brand, was held once again this year, a point of reference for 13 million unique users per month and 6 million fans on social networks.

Mypersonaltrainer Days, now in its third edition with the new slogan More Than Wellness, embraced not only health, fitness and wellness, but also beauty and fitfood last weekend (14 and 15 September).
In the beautiful setting of the Arco della Pace and Parco Sempione, in just two days Mypersonaltrainer Days recorded the extraordinary participation of over 15,000 visitors, more than 50 guests and 26 brand partners, with a reach of more than 20 million on the brand’s Instagram, TikTok, Facebook and YouTube pages.
500 free events in a 2,000 square metre area in the heart of Milan, 300 hours of activities with the best workouts, master classes, and trendy wellness and beauty practices, talks with leading figures from the world of sport and wellness, and medical consultations in collaboration with the Centro Diagnostico Italiano.
There was large participation in the MYPT Walk, the sports walk in cooperation with Lycia, in which 2,000 people took part.

All these numbers are also the result of continuous storytelling with stories, posts, and interviews made exclusively by MypersonalTrainer’s editorial team and videos on social media and online. This winning formula contributed to a significant result: a media impact of more than 50 million gross contacts thanks to the event’s storytelling on all brand touchpoints, an advertising campaign planned on social media, online, print, radio, and DOOH, as well as very impactful spontaneous media coverage.

“We are extremely satisfied with the success of this third edition. The wave of yellow T-shirts that swept through Piazza Sempione for two days and the contagious enthusiasm with which thousands of people participated in our activities – training sessions, games, branded experiences, talks, masterclasses and walks – were there to witness it. Thanks to the collaboration with the City of Milan and our partners, we have succeeded in achieving the event’s primary objective: to promote the founding values of sport and wellness as much as possible among the citizens and the public that follows us online, through a memorable experience,” commented Daniela Cerrato, Marketing Director of Mondadori Media.

Many guests were present: from multi-award-winning champion Filippo Magnini to Italian flag-bearer at the Paris Olympics Arianna Errigo, Olympic racewalker Eleonora Giorgi, fitness gurus Jill Cooper, Jairo Junior, Federica Constantini, Roberta Vanzella, Nicolò Famiglietti and Silvia Fascians from the roster of Power Talent Agency, and many more. There were interesting events with dietician Paola Stavolone, nutritionist biologist Valeria Severi, and a colour palette counselling session with @Ferschetty (Ferdinando Schetty).

Also from the Power Talent Agency roster, Angelica Amodei, Beauty Trainer at MypersonalBeauty, led and moderated the talks with the experts, while special guest Benedetta De Luca, gender & inclusion editor at The Wom, explained to the audience how it is possible to train yourself to be happy.

Multisport Arena, sponsored by Givova, was a great success, offering families, groups of friends and children the opportunity to try out innovative sports such as Korfball and Floorball, as well as Mini Volleyball, Mini Tennis, 3×3 Basketball and 3vs3 Football. Sunday also featured the spectacular Floorball match involving Spartak Milano.

Visitors stormed the Free Climbing wall, which this year – in cooperation with Dicloreum – was enhanced with special effects and gave every single participant an impressive souvenir photo taken from above.
There was also space for relaxation with Dorelan, which through an immersive experience and a dedicated talk raised the audience’s awareness of the importance of sleep quality for physical and mental health.

New events that attracted a huge number of participants included: the Beauty & Wellness lounge, organised in partnership with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente, and four areas available to the public with a guided experiential journey focusing on make-up, hair and skin care,  and wellness experiences such as aromatherapy and music therapy, allowing visitors to test products on their own skin.

Event partners 

Mypersonaltrainer Days is a Mondadori Media event in collaboration with Mediamond and its unit dedicated to special initiatives, Brand On Solutions. In terms of advertising, the event recorded 30% growth over the 2023 edition. Many companies have come on board as brand partners – not only businesses in the wellness, pharma, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that met the public in customised experiential corners to promote a new and broader concept of wellness.
Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova.
Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Euro Company, Farine Magiche con Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and in a dedicated corner of Mondadori Retail.
Media partners: Radio R101
Set-up and logistics were handled by the Area62 agency.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights August 2024).

On 14 and 15 September, the MypersonalTrainer Days return, an initiative sponsored by the City of Milan, which will be held at the Arco della Pace, a green space that the people of Milan have always used for sport and moments of relaxation and wellness.

The event – organised by MypersonalTrainer, Mondadori Group brand and leader in health and wellness, a standard for 13 million unique users per month and 6 million fans on social networks – offers a rich program of activities designed for everyone who loves a healthy and active lifestyle.
More than 500 free events are scheduled, which sold out in just a few days, from the best workouts and trendy wellness practices to talks with special personalities from the world of sport and wellness and a series of useful medical consultations.

“We are proud that MypersonalTrainer, a brand that started on the Internet in 2005, has built up a well-structured circle over time and has become a standard for so many wellness enthusiasts, not only digitally but also locally. Our strength lies in the affection of the public who follow us and want to discover the latest trends and disciplines in fitness and health, and wellness in general. The many brands that believe in our project are increasingly expressing the need to explore new channels, create contacts and thus expand interactivity with their target audience, in line with the growing demand to attend sporting events”, said Daniela Cerrato, Digital Marketing Director of Mondadori Media. 

This third edition, under the name More than Wellness, hosts great stars: from swimming champion Filippo Magnini to the Italian flag-bearer at the Paris Olympics, Arianna Errigo; from Olympic marcher Eleonora Giorgi to fitness gurus Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians from the Power Talent Agency roster, Federica Constantini, Roberta Vanzella and many others.

The full calendar and new features of MypersonalTrainer Days
Opening the event will be swimming champion Filippo Magnini, one of the greatest swimmers of all time in his specialism, who will give the audience tips on how to live a lifestyle and share how the sporting approach can influence his career and everyday life.

Shortly afterwards, it will be the turn of Arianna Errigo, Olympic flag-bearer and fencing champion, who has just returned from the French capital, and who will open the debate on a new way of understanding sport. A series of trendy activities will follow, including Strong Nation, Groupboxing Sparring, Dynamic Hiit Workout. And more holistic activities such as BodyFly, Bliss Vinyasa, Face & Hair Yoga as well as Durga creative energy.

Many interesting talks on the latest, trendiest topics. These two events are very popular: Email Apnoea and Sleep Wellness with Alessio Carciofi, university professor and marketing & digital wellness expert, in collaboration with Dorelan, and New Longevity: lLfestyle and Precision Medicine with Dr Alberto Beretta, researcher, immunologist and Scientific Director of SoLongevity, to discover how to live long in the best possible way.
On the topic of fitfood and nutrition, there will be interesting talks by experts Valeria Severi and Paola Stavolone as well as time for the audience in attendance with a healthy menu endorsed by MypersonalTrainer, in collaboration with Rio Mare and Dazi Milano.

New features for the third edition will include a large space dedicated to beauty, a constantly growing sector to which the MypersonalBeauty area has been dedicated since this year on the website and social networks(MypersonalBeauty was created as a brand extension of MypersonalTrainer and rounds out its offer in the personal care and beauty sector, understood not only as an external goal to be achieved, but as an integral part of physical and mental wellness). In line with this trend, an itinerary will be created in collaboration with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente that will include make-up, hair and skin care, wellness experiences such as aromatherapy and music therapy. A young creative talent, the champion of unisex image consulting @Ferschetty (Ferdinando Schetty) will also speak to discover the colour palette that enhances us.

Free medical consultations with CDI specialists can’t be missed: dietetics, physiotherapy, orthopaedics, senology, physiatrics, sleep medicine, internal medicine.

Among the scheduled events is the MYPT Urban Walk, organised in collaboration with Lycia. Free and even more exciting and inclusive, the 5 km non-competitive walk will be preceded by a preparation session, led by marathon runner, Eleonora Giorgi. For the first time there will also be experts in fitwalking and nordic walking.

Mypersonaltrainer Days will also host Pompieropoli, the activity designed by the Fire Brigade for children aged 3 and up, which is both exciting and educational.

In this third edition, the technological set-up will also be strengthened with an LED wall (550×300 cm) set up in the main stage area, where cross shots will be projected by two drones that will fly over the area and create spectacular and immersive experiences.

Event partners
Mypersonaltrainer Days this year had an excellent advertising response with a 30% growth over 2023 and the involvement of 26 brand partners. The event is carried out in collaboration with Mediamond and Brand On Solutions, a unit dedicated to special initiatives of the Mediamondlicensee.
Many companies have come on board as brand partners – not only industries in the wellness, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that will meet the public in customised experiential corners to promote a new and broader concept of wellness. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. 

Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Eurocompany, Farine Magiche with Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

Media partners for the initiative: Radio R101 , which will also set up a DJ set for the event on Saturday evening from 6 pm.

For Mypersonaltrainer Days a new advertising campaign was created by the marketing agency Casiraghi Greco& organised across several forms of media: daily newspapers, OOH, DOOH, occupying strategic areas of Milan such as the Parco Sempione area and the M4 line, radio, magazines, social and digital. Set-up and logistics were handled by Area62.

All activities are free, registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. All those registered for sports activities will receive a technical T-shirt and for all active participants a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights July 2024).

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

The first edition of the Mypersonaltrainer Days, the event in the name of wellness and sports organised by Mypersonaltrainer and which saw the participation of more than 5.000 visitors in just two days, was a huge success.

A weekend with more than 300 free appointments – ranging from training to presentations and medical consultations – that transformed Milan into the capital of wellness on Saturday 1^st and Sunday 2^nd of October.

A territorial event that allowed the brand of the Mondadori Group, a leader in the world of health and wellness, to strengthen and expand its offer, thanks to which it reaches 13.5 million individual online users each month (source: Audiweb, July 2022) and almost 3 million social network fans.

The Mypersonaltrainer Days were Mypersonaltrainer ‘s first opportunity to really meet its community and the many fans of a healthy and active lifestyle who took part in the initiative.

Sports and wellness lovers were able to meet the brand’s multidisciplinary staff and fitinfluencers and to listen to more than 100 exceptional speakers who animated the weekend’s shows under the guidance of Edoardo Stoppa. Among the guests, the sports champions Filippo Tortu, Linda Cerruti, Matteo Giupponi, but also many personalities from the world of entertainment, such as Federica Panicucci and Michela Coppa.

The results of the initiative

The huge success achieved during the Mypersonaltrainer Days event is not only due to the public, but also to the amazing outcomes recorded on the website and social networks: more than 2 million people on the website and beyond 3 million on the brand’s Facebook and Instagram channels.

These numbers are the result of a continuous sharing of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team.

A winning formula that contributed to yet another great result: a media impact of more than 25 million gross contacts, thanks to the communication campaign on all of the brand’s touch points, an advertising campaign designed by Casiraghi Greco & for the social networks, website, press and radio, DOOH, OOH and influencer marketing and a spontaneous media coverage of great impact.

The results of the Mypersonaltrainer Days were beyond all expectations, also in terms of the advertising outcomes – handled by Mediamond – which allow Mypersonaltrainer to immediately lay the foundations for the second edition of the event, planned for next year.

The partners of the event

The success of the Mypersonaltrainer Days was also made possible thanks to the partnership with Brand On Solutions, a unit devoted to the special initiatives organised by Mediamond, and to the partners who believed in the initiative’s holistic approach. During the Mypersonaltrainer Days, businesses of the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a renewed and more powerful wellness experience: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma.

The support of technical institutions and partners

Mypersonaltrainer’s project was supported by the City of Milan, which sponsored the event and which was present at the inauguration with Emmanuel Conte, its Counsellor of the Budget and Real estate Heritage, and Francesco Caroli, its representative of the Welfare and Health Department.

The opening presentation was moderated by Lucia Blini, Deputy Director of Sport Mediaset, and Stefano Gobbi, territorial Head of the Sports and Health Affairs, also intervened.

Mypersonaltrainer Days was a Mondadori Media event organised together with Mediamond.

A huge thanks to MyEvents, Top Run, for the MYPT Urban walk, the partner companies and technical sponsors: Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yogaessential and Full Breathing.

The first edition of Mypersonaltrainer Days, two full free days of activities for everyone dedicated to fitness, nutrition and health, kicks off on Saturday, October 1, in Milan.

 A weekend conceived to regenerate the balance and well-being of one’s mind and body in the midst of the vegetation and nature of the Sempione Park. Additionally, the Customs Building of Levante will be entirely dedicated to the event to ensure a complete, immersive and fun experience bound to be extended to the adjacent outdoor areas.

On the agenda, a succession of 100 free appointments for all tastes, from the best workouts and trendy wellness practices, to stories with exclusive figures of the world of sports and wellness, not to mention a series of very useful and free medical consultations.

The entire weekend has been organised by the editorial staff and fitfluencer team of Mypersonaltrainer, a key reference for all lovers of a healthy and active lifestyle with an audience of over 11 million individual online users and 2,7 million fans on the social channels.

The event, under the patronage of the City of Milan, will also include the first MYPT Urban Walk, a fast walk over a 5 kilometres distance suitable for everyone and scheduled for Saturday, October 1, at 11:30, at the Arco della Pace. The same will be led by the Olympic athlete Matteo Giupponi, a race walking podium winner at the 2022 European Championships, and will comprise three moments of targeted training and tips developed by Mypersonaltrainer’s trainers.

AN EXCEPTIONAL SETTING

Saturday the 1^st and Sunday the 2^nd of October, the setting of theMypersonaltrainer Days (Customs Building of Levante, ground floor) will be animated with encounters with great personalities and exceptional athletes under the guidance of Edoardo Stoppa, an anchor fond of sports, environment and sustainability, to speak about the importance of sports and physical exercise in view of a balanced and healthy life.

The first appointment is Saturday, at 11.30 with the very fast Olympic medal winner, Filippo Tortu, who will share his life story and successes with the audience of the Mypersonaltrainer Days: from his victory at the 2021 Olympic Games of Tokyo, with the 4×100 relay race, to the exceptional time achieved at the 2022 World Championships of Oregon, where he earned the title of second fastest Italian ever on the 200 metres race, just behind the European record holder, Pietro Mennea, and up to the bronze on the 200 metres race at the European Championships of Munich this summer.

At 12.00, Federica Panicucci, a renowned and beloved face of Italian television, will be the protagonist of a chat on daily well-being, during which she’ll be providing tips on how to live well and to start loving oneself.

At 12.30, the American personal trainer, Jill Cooper, the queen of fitness, will take the stage to explain how to stay fit at any age and to provide small tips on how to live better. At 14.30 of the same day, Jill Cooper will lead a Freedom session, an outdoor silent fitness activity or tribute to exercise.

The soccer coach, Gaia Missaglia, will address the women’s soccer revolution at 16.30. Since 2009, she’s been working as a Soccer and Motility Instructor at the Milan Junior Campand is the co-author of the book written together with Francesca Maria Gargiulo “Voglio fare la calciatrice”.

At 17.00, appointment with the freediver, Anna Sedone, creator of the “Fullbreathing” method, an integrated system of breathing techniques aimed at making the most of our breath. The author of the book “Il Respiro nell’Apnea” will go in-depth on the many ways used to train the body and mind through breathing techniques.

Among the Mypersonaltrainer Days’ guests, the audience will enjoy the participation of Lamberto Bertolè, Welfare and Health Counsellor of the city of Milan, and of Stefano Gobbi, Head of the Sports Department of the Sports and Health Territories, who, together with Carlo Mandelli, Managing Director of Mondadori Media, Lucia Blini, Deputy Director Sport Mediaset, and Edoardo Stoppa will inaugurate the event on Saturday, October 1.

Sunday, October 2

Sunday’s event will start at 10.00 with Sabina Fasoli, a psychologist and sexologist who shares clear and comprehensible content on sexual education over the social channels to spread sexuality in the most gratifying, safe and conscientious way.

At 10.30, the soccer coach, Joanna Borella, known as Mister Jo, will speak about soccer as a resource of life and well-being. Then, an interview with the gynaecologist, Ambra Garretto, who will provide intimate answers to girls of all ages by addressing sexual topics and questions without taboos.

At 12.00, Iader Fabbri, a nutritionist biologist and scientific writer author of “L’indice di Equilibrio”, will take the stage. He’ll speak of nutrition and of a key concept of his book: “How, what and when to eat is more important that how much to eat.”

At 14.00, appointment with Sara Compagni, the body coach and founder of the Instagram profile, Postura da Paura, who will go in-depth on the importance of a proper posture for the well-being of our entire body and beyond.

At 15.00, Arianna Talamona, the paralympic swimming champion, will take the stage. The discussion will cover the story of this great athlete and of her incredible career.

At 17.00, a meeting with Michela Coppa, the TV host and current yoga teacher, who will explain how to eat healthy and without depriving oneself.

To conclude the event, at 18.00, the synchronised swimming champion, Linda Cerruti, will speak of the values of sports and of her commitment to overcome prejudices, especially against women.

FREE FITNESS LESSONS FOR MORE THAN 1.500 PEOPLE

Over the two days, in the two areas of the Sempione Park adjacent to the Customs Building of the Arco della Pace, a programme of activities will be provided to sports lovers by Mypersonaltrainer’s fitfluencers and by some of the most renowned personal trainers, among which Paolo Zotta.

Among the courses: postural gymnastics, breathing courses, yoga, total body, pilates, Legs, Abs and Glutes, functional training, couple revoring, zumba, AMRAP workout, total tone, stretching, silent fitness.

It’s necessary to book the courses from the specific website https://www.my-personaltrainer.it/myptdays22 and from which it’s possible to consult the entire programme.

 MEDICAL CONSULTATIONS WITH EXPERTS

Mypersonaltrainer Days will devote great attention to the world of health and well-being, also through discussions on prevention and a proper lifestyle, in which sports play an essential role.

The Customs Building 1 of the Arco della Pace will in fact provide (2^nd floor) an extended area where doctors and specialists will be available for 200 face-to-face consultations with the public: it will also be possible to make free appointments with experts of the Italian Diagnostic Centre specialised in dietetics, genetics, internal medicine, orthopaedics, physiatry and physiotherapy.

Moreover, experiential corners will be set up together with the most important brands of the world of wellness: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma, Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yoga Essential.

 Information and reservations on: https://www.my-personaltrainer.it/myptdays22