Mypersonaltrainer

The great success of MypersonalTrainer Days, the event sponsored by the City of Milan and dedicated to fitness, health, well-being and sport, organised by MypersonalTrainer, a Mondadori Group brand, was held once again this year, a point of reference for 13 million unique users per month and 6 million fans on social networks.

Mypersonaltrainer Days, now in its third edition with the new slogan More Than Wellness, embraced not only health, fitness and wellness, but also beauty and fitfood last weekend (14 and 15 September).
In the beautiful setting of the Arco della Pace and Parco Sempione, in just two days Mypersonaltrainer Days recorded the extraordinary participation of over 15,000 visitors, more than 50 guests and 26 brand partners, with a reach of more than 20 million on the brand’s Instagram, TikTok, Facebook and YouTube pages.
500 free events in a 2,000 square metre area in the heart of Milan, 300 hours of activities with the best workouts, master classes, and trendy wellness and beauty practices, talks with leading figures from the world of sport and wellness, and medical consultations in collaboration with the Centro Diagnostico Italiano.
There was large participation in the MYPT Walk, the sports walk in cooperation with Lycia, in which 2,000 people took part.

All these numbers are also the result of continuous storytelling with stories, posts, and interviews made exclusively by MypersonalTrainer’s editorial team and videos on social media and online. This winning formula contributed to a significant result: a media impact of more than 50 million gross contacts thanks to the event’s storytelling on all brand touchpoints, an advertising campaign planned on social media, online, print, radio, and DOOH, as well as very impactful spontaneous media coverage.

“We are extremely satisfied with the success of this third edition. The wave of yellow T-shirts that swept through Piazza Sempione for two days and the contagious enthusiasm with which thousands of people participated in our activities – training sessions, games, branded experiences, talks, masterclasses and walks – were there to witness it. Thanks to the collaboration with the City of Milan and our partners, we have succeeded in achieving the event’s primary objective: to promote the founding values of sport and wellness as much as possible among the citizens and the public that follows us online, through a memorable experience,” commented Daniela Cerrato, Marketing Director of Mondadori Media.

Many guests were present: from multi-award-winning champion Filippo Magnini to Italian flag-bearer at the Paris Olympics Arianna Errigo, Olympic racewalker Eleonora Giorgi, fitness gurus Jill Cooper, Jairo Junior, Federica Constantini, Roberta Vanzella, Nicolò Famiglietti and Silvia Fascians from the roster of Power Talent Agency, and many more. There were interesting events with dietician Paola Stavolone, nutritionist biologist Valeria Severi, and a colour palette counselling session with @Ferschetty (Ferdinando Schetty).

Also from the Power Talent Agency roster, Angelica Amodei, Beauty Trainer at MypersonalBeauty, led and moderated the talks with the experts, while special guest Benedetta De Luca, gender & inclusion editor at The Wom, explained to the audience how it is possible to train yourself to be happy.

Multisport Arena, sponsored by Givova, was a great success, offering families, groups of friends and children the opportunity to try out innovative sports such as Korfball and Floorball, as well as Mini Volleyball, Mini Tennis, 3×3 Basketball and 3vs3 Football. Sunday also featured the spectacular Floorball match involving Spartak Milano.

Visitors stormed the Free Climbing wall, which this year – in cooperation with Dicloreum – was enhanced with special effects and gave every single participant an impressive souvenir photo taken from above.
There was also space for relaxation with Dorelan, which through an immersive experience and a dedicated talk raised the audience’s awareness of the importance of sleep quality for physical and mental health.

New events that attracted a huge number of participants included: the Beauty & Wellness lounge, organised in partnership with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente, and four areas available to the public with a guided experiential journey focusing on make-up, hair and skin care,  and wellness experiences such as aromatherapy and music therapy, allowing visitors to test products on their own skin.

Event partners 

Mypersonaltrainer Days is a Mondadori Media event in collaboration with Mediamond and its unit dedicated to special initiatives, Brand On Solutions. In terms of advertising, the event recorded 30% growth over the 2023 edition. Many companies have come on board as brand partners – not only businesses in the wellness, pharma, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that met the public in customised experiential corners to promote a new and broader concept of wellness.
Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova.
Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Euro Company, Farine Magiche con Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

The Mondadori Group supported the initiative with talks by authors from its publishing houses and in a dedicated corner of Mondadori Retail.
Media partners: Radio R101
Set-up and logistics were handled by the Area62 agency.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights August 2024).

On 14 and 15 September, the MypersonalTrainer Days return, an initiative sponsored by the City of Milan, which will be held at the Arco della Pace, a green space that the people of Milan have always used for sport and moments of relaxation and wellness.

The event – organised by MypersonalTrainer, Mondadori Group brand and leader in health and wellness, a standard for 13 million unique users per month and 6 million fans on social networks – offers a rich program of activities designed for everyone who loves a healthy and active lifestyle.
More than 500 free events are scheduled, which sold out in just a few days, from the best workouts and trendy wellness practices to talks with special personalities from the world of sport and wellness and a series of useful medical consultations.

“We are proud that MypersonalTrainer, a brand that started on the Internet in 2005, has built up a well-structured circle over time and has become a standard for so many wellness enthusiasts, not only digitally but also locally. Our strength lies in the affection of the public who follow us and want to discover the latest trends and disciplines in fitness and health, and wellness in general. The many brands that believe in our project are increasingly expressing the need to explore new channels, create contacts and thus expand interactivity with their target audience, in line with the growing demand to attend sporting events”, said Daniela Cerrato, Digital Marketing Director of Mondadori Media. 

This third edition, under the name More than Wellness, hosts great stars: from swimming champion Filippo Magnini to the Italian flag-bearer at the Paris Olympics, Arianna Errigo; from Olympic marcher Eleonora Giorgi to fitness gurus Jill Cooper, Jairo Junior, Nicolò Famiglietti and Silvia Fascians from the Power Talent Agency roster, Federica Constantini, Roberta Vanzella and many others.

The full calendar and new features of MypersonalTrainer Days
Opening the event will be swimming champion Filippo Magnini, one of the greatest swimmers of all time in his specialism, who will give the audience tips on how to live a lifestyle and share how the sporting approach can influence his career and everyday life.

Shortly afterwards, it will be the turn of Arianna Errigo, Olympic flag-bearer and fencing champion, who has just returned from the French capital, and who will open the debate on a new way of understanding sport. A series of trendy activities will follow, including Strong Nation, Groupboxing Sparring, Dynamic Hiit Workout. And more holistic activities such as BodyFly, Bliss Vinyasa, Face & Hair Yoga as well as Durga creative energy.

Many interesting talks on the latest, trendiest topics. These two events are very popular: Email Apnoea and Sleep Wellness with Alessio Carciofi, university professor and marketing & digital wellness expert, in collaboration with Dorelan, and New Longevity: lLfestyle and Precision Medicine with Dr Alberto Beretta, researcher, immunologist and Scientific Director of SoLongevity, to discover how to live long in the best possible way.
On the topic of fitfood and nutrition, there will be interesting talks by experts Valeria Severi and Paola Stavolone as well as time for the audience in attendance with a healthy menu endorsed by MypersonalTrainer, in collaboration with Rio Mare and Dazi Milano.

New features for the third edition will include a large space dedicated to beauty, a constantly growing sector to which the MypersonalBeauty area has been dedicated since this year on the website and social networks(MypersonalBeauty was created as a brand extension of MypersonalTrainer and rounds out its offer in the personal care and beauty sector, understood not only as an external goal to be achieved, but as an integral part of physical and mental wellness). In line with this trend, an itinerary will be created in collaboration with Biopoint, Deborah, Dermolab, Lycia and Tesori d’Oriente that will include make-up, hair and skin care, wellness experiences such as aromatherapy and music therapy. A young creative talent, the champion of unisex image consulting @Ferschetty (Ferdinando Schetty) will also speak to discover the colour palette that enhances us.

Free medical consultations with CDI specialists can’t be missed: dietetics, physiotherapy, orthopaedics, senology, physiatrics, sleep medicine, internal medicine.

Among the scheduled events is the MYPT Urban Walk, organised in collaboration with Lycia. Free and even more exciting and inclusive, the 5 km non-competitive walk will be preceded by a preparation session, led by marathon runner, Eleonora Giorgi. For the first time there will also be experts in fitwalking and nordic walking.

Mypersonaltrainer Days will also host Pompieropoli, the activity designed by the Fire Brigade for children aged 3 and up, which is both exciting and educational.

In this third edition, the technological set-up will also be strengthened with an LED wall (550×300 cm) set up in the main stage area, where cross shots will be projected by two drones that will fly over the area and create spectacular and immersive experiences.

Event partners
Mypersonaltrainer Days this year had an excellent advertising response with a 30% growth over 2023 and the involvement of 26 brand partners. The event is carried out in collaboration with Mediamond and Brand On Solutions, a unit dedicated to special initiatives of the Mediamondlicensee.
Many companies have come on board as brand partners – not only industries in the wellness, fitness, sport and beauty area, but also companies from the food and beverage, automotive and lifestyle sectors – that will meet the public in customised experiential corners to promote a new and broader concept of wellness. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. 

Partners: Biopoint, Centro Diagnostico Italiano, Danacol, Deborah Milano, Dermolab, Ente Croato, Eurocompany, Farine Magiche with Philips, Garden Gourmet, Gold Collagen, Humanitas University, Initial, Lycia, Rio Mare, Tesori D’Oriente. Technical partners: Aguara, Alpro, Lete and YogaEssential, Centro TAO and Limmi.

Media partners for the initiative: Radio R101 , which will also set up a DJ set for the event on Saturday evening from 6 pm.

For Mypersonaltrainer Days a new advertising campaign was created by the marketing agency Casiraghi Greco& organised across several forms of media: daily newspapers, OOH, DOOH, occupying strategic areas of Milan such as the Parco Sempione area and the M4 line, radio, magazines, social and digital. Set-up and logistics were handled by Area62.

All activities are free, registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. All those registered for sports activities will receive a technical T-shirt and for all active participants a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 13 million unique monthly users (source: Audiweb Total Digital Audience, last six months) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights July 2024).

Building on the incredible participation in the first two editions, MypersonalTrainer Days, the event promoted by the City of Milan that turns the city into an ‘open-air gym’, is back again this year. This third edition, called More than Wellness, will be even more exciting and inclusive. The schedule contains hundreds of free activities open to the public for everyone interested in a healthy and active lifestyle, from fitness to sport, but also fitfood and beauty.

The MypersonalTrainer Days event held in September 2023 saw the participation of 10,000 people, 20 partners and 50 guests in more than 500 activities. This year, the aim is to further expand and diversify attendance through two days of fun for all fitness lovers, families and four-legged friends. The event will be held on Saturday 14 and Sunday 15 September 2024 at the Arco della Pace and across Piazza Sempione, a green area that the people from Milan have always dedicated to sport and moments of relaxation and well-being.

Top Novelties for the 2024 Edition

New this year is the Multisport Arena, a versatile and multifunctional area to test yourself in various sports, from more traditional ones such as tennis and volleyball to trendy activities, including korfball and floorball, as well as a minigames hub designed for all ages. The 2024 event will also feature surprise activities by MypersonalBeauty related to beauty, and the creation of a phytofood menu in partnership with Dazi Milano.

Workouts, Silent Fitness, Mypt Urban Walk and Talks with Guests and Experts

As for fitness, don’t miss out on the workouts, as well as the acclaimed Silent Fitness sessions. Also returning are the Mypt Urban Walk, the famous walk in Parco Sempione, and the climbing wall to practice free climbing, as well as 3-on-3 basketball for great competitions among friends. There will also be numerous indoor experiences, with a Talk Zone where special guests will be present for in-depth meetings and free medical consultations.

Opportunities for Brand Partners

Once again this year, there are many special opportunities in full synergy with Mediamond and its Special Initiatives team, Brand On Solutions, to present original and engaging projects to the market and individual brand partners. An advertising campaign was created for Mypersonaltrainer Days by the marketing agency Casiraghi Greco& across multiple media outlets: newspapers, DOOH communications, radio, magazines, and social and digital platforms. In particular, the various MypersonalTrainer social and web profiles will recount the details of all the steps in the event, activities and partners involved, from the teaser phase to non-stop coverage over the two days, ending with a follow-up dedicated to the most significant and exciting moments of the event.

Brand Partners Already on Board

Through concerted work with Brand On Solutions, specific presence and visibility paths were designed and studied with all the brand partners that have already joined the event. Main partners: Dicloreum Ice, Dorelan, DR Automobiles, Givova. Partners: Centro Diagnostico Italiano, Danacol, Garden Gourmet, Gold Collagen, Humanitas University and Rio Mare.

For information and updates: https://www.my-personaltrainer.it/myptdays

Mypersonaltrainer is Mondadori Media’s leading brand in the world of health, wellness, healthy and functional sports nutrition, with 14 million unique monthly users (source: Audiweb Total Digital Audience January 2024) and over 6 million followers on social media (source: Comscore Shareablee and Social Insights April 2024).

The platform of Mypersonaltrainer, a brand leader in health and wellness, has now expanded with Mypersonalpet, the new digital world — social network and website — designed for all animal lovers.

Pets are a source of well-being, contributing to improved quality of life, and they are now considered actual members of the family.

The growth of the pet market, which was also accelerated by the pandemic, has led to a parallel increase in the need for information, news, and guides on various aspects of their health and well-being.

Mypersonalpet aims to meet the desire for information for those who have chosen to open their homes to the love of a pet, not only dogs and cats, but also rabbits, birds, and fish.

Through collaboration with an exclusive network of authoritative professionals, rigorously selected among doctors, veterinarians, biologists, psychologists, ethologists, and trainers, pet lovers will be able to find useful advice and tips on nutrition, hygiene, and keeping their four-legged friends (and others) fit.

The Instagram profile @mypersonalpet, which has more than 330,000 followers, has registered 500,000 interactions and a reach of 4 million people in the last month, thanks in part to engaging visual posts on key topics with infographics, reels, and carousels.

In addition to complementing the main Instagram page @myptrainer, Mypersonalpet works with a network of experienced contributors and more than 30 top creators, as well as through collaboration with the Power and Zenzero talent agencies. The profile promotes an innovative narrative of personal & family wellness and provides information on touching stories and current social issues related to pets. There is no shortage of space for viral stories with intriguing and engaging formats such as “Pet dramas”, and more relaxing topics such as “Fashion & Accessories”.

Mypersonalpet officially launched at Mypersonaltrainer Days 2023, with volleyball player Cristina Chirichella and her dog Chichi acting as special representatives. The brand is dedicated to pets within the Mypersonaltrainer world, which 14 million people already access each month looking for information, tutorials, and advice regarding health, fitness, and personal wellness.

Mypersonalpet complements Mypersonaltrainer and Mondadori Media in the pet sector, and will work in full synergy with Mediamond and its dedicated unit, Brand On Solutions, to bring individual brands, innovative and effective branded content initiatives, and influencer marketing projects to the market.

Monge, a leading pet food company, was the first brand to believe in Mypersonalpet, investing in this new project during its launch.

After the great success of the first edition – which saw the participation of over 5,000 visitors and the involvement of over 20 brand sponsors – the highly anticipated Mypersonaltrainer Days event returns with numerous free activities open to the public for all wellness, fitness and sport lovers.  The event will cover the whole Piazza Sempione on Saturday 16 and Sunday 17 September 2023.

“Mypersonaltrainer has been particularly successful in transitioning from the digital sphere to events in the country. To cement the development and growth of the project, this edition of Mypersonaltrainer Days will be even better and more engaging than last year, both in terms of activities, which are innovative and fun, and because of the much larger space that we’ll be using to host the event”, said Daniela Cerrato, Mondadori Media’s Digital Marketing Director. “We’ll engage our followers throughout the Piazza dell’Arco della Pace and in Sempione Park – city’s green heart – with activities and experiences. We’ll offer fit lovers many new workouts, bringing this weekend dedicated to comprehensive health and well-being to life”.

The initiative this year comes with a new name: Wellness Recharge. A real recharging hub for body and mind where you can experience four fundamental areas for well-being: Wellness and Health, with personalised medical consultations and dedicated conferences and talks with health professionals; Food and Nutrition, with free tips and advice; Fitness, with sports activities and encounters with great champions and players. In the fourth area, Happiness, the experience-based corners for those brands engaged in the search for well-being will be front and centre, where they’ll present innovations, products and services dedicated to a balanced and active life that will involve participants in activities and tests.

The events dedicated to fitness will see the participation of sports talents and fitfluencers to try sports like Animal Flow, Mobility or trendy activities that are increasingly becoming popular, like Silent Fitness. All this will take place in the splendid setting of Sempione Park: it’ll truly take over the famous square and the Dazio di Levante with innovative and engaging activities like Free Climbing, AcroVolley and Pickleball, a mixture of tennis, paddleball, badminton and ping pong. They’re amazing activities, which promise real fun for participants and spectators. The Mypersonaltrainer Urban Walk will take place also in this edition, which will be even more exciting and inclusive: a 5 km non-competitive walk where everyone can really participate, even pets.

Mypersonaltrainer will work together with Mediamond and its Brand On Solutions structure, dedicated to special initiatives, to propose original and engaging projects to the market and individual brands for all interested partners.

For the Mypersonaltrainer Days event, an advertising campaign was carried out in several forms of media: newspapers, notices on the DOOH circuit, radio, magazine and the digital side of the Mondadori Group. All the parts that will make up the event – from the teaser stage to the non-stop coverage in the two days, finishing with a follow-up dedicated to the most significant and exciting moments of the two days of events – were described in detail on Mypersonaltrainer’s different social media and web profiles, including its activities and the partners involved.
Media partners: Sport Mediaset and Radio R101.

Mypersonaltrainer is the leading brand in the world of health, wellness and healthy eating and sports, with 13.5 million unique monthly users (source: Audiweb April 2023) and over 3 million followers on social media platforms (source: Shareablee and Insight June 2023). With its rich production of content, made by the best experts in the field on the web and on social media, it has established itself as an essential key standard for professionals and for all Italians interested in taking care of themselves.

The first edition of the Mypersonaltrainer Days, the event in the name of wellness and sports organised by Mypersonaltrainer and which saw the participation of more than 5.000 visitors in just two days, was a huge success.

A weekend with more than 300 free appointments – ranging from training to presentations and medical consultations – that transformed Milan into the capital of wellness on Saturday 1^st and Sunday 2^nd of October.

A territorial event that allowed the brand of the Mondadori Group, a leader in the world of health and wellness, to strengthen and expand its offer, thanks to which it reaches 13.5 million individual online users each month (source: Audiweb, July 2022) and almost 3 million social network fans.

The Mypersonaltrainer Days were Mypersonaltrainer ‘s first opportunity to really meet its community and the many fans of a healthy and active lifestyle who took part in the initiative.

Sports and wellness lovers were able to meet the brand’s multidisciplinary staff and fitinfluencers and to listen to more than 100 exceptional speakers who animated the weekend’s shows under the guidance of Edoardo Stoppa. Among the guests, the sports champions Filippo Tortu, Linda Cerruti, Matteo Giupponi, but also many personalities from the world of entertainment, such as Federica Panicucci and Michela Coppa.

The results of the initiative

The huge success achieved during the Mypersonaltrainer Days event is not only due to the public, but also to the amazing outcomes recorded on the website and social networks: more than 2 million people on the website and beyond 3 million on the brand’s Facebook and Instagram channels.

These numbers are the result of a continuous sharing of stories, posts, articles and interviews exclusively prepared by Mypersonaltrainer’s editorial, social and filming team.

A winning formula that contributed to yet another great result: a media impact of more than 25 million gross contacts, thanks to the communication campaign on all of the brand’s touch points, an advertising campaign designed by Casiraghi Greco & for the social networks, website, press and radio, DOOH, OOH and influencer marketing and a spontaneous media coverage of great impact.

The results of the Mypersonaltrainer Days were beyond all expectations, also in terms of the advertising outcomes – handled by Mediamond – which allow Mypersonaltrainer to immediately lay the foundations for the second edition of the event, planned for next year.

The partners of the event

The success of the Mypersonaltrainer Days was also made possible thanks to the partnership with Brand On Solutions, a unit devoted to the special initiatives organised by Mediamond, and to the partners who believed in the initiative’s holistic approach. During the Mypersonaltrainer Days, businesses of the wellness, sports and lifestyle industry had the opportunity to meet the public in customised experiential corners to promote a renewed and more powerful wellness experience: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma.

The support of technical institutions and partners

Mypersonaltrainer’s project was supported by the City of Milan, which sponsored the event and which was present at the inauguration with Emmanuel Conte, its Counsellor of the Budget and Real estate Heritage, and Francesco Caroli, its representative of the Welfare and Health Department.

The opening presentation was moderated by Lucia Blini, Deputy Director of Sport Mediaset, and Stefano Gobbi, territorial Head of the Sports and Health Affairs, also intervened.

Mypersonaltrainer Days was a Mondadori Media event organised together with Mediamond.

A huge thanks to MyEvents, Top Run, for the MYPT Urban walk, the partner companies and technical sponsors: Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yogaessential and Full Breathing.

The first edition of Mypersonaltrainer Days, two full free days of activities for everyone dedicated to fitness, nutrition and health, kicks off on Saturday, October 1, in Milan.

 A weekend conceived to regenerate the balance and well-being of one’s mind and body in the midst of the vegetation and nature of the Sempione Park. Additionally, the Customs Building of Levante will be entirely dedicated to the event to ensure a complete, immersive and fun experience bound to be extended to the adjacent outdoor areas.

On the agenda, a succession of 100 free appointments for all tastes, from the best workouts and trendy wellness practices, to stories with exclusive figures of the world of sports and wellness, not to mention a series of very useful and free medical consultations.

The entire weekend has been organised by the editorial staff and fitfluencer team of Mypersonaltrainer, a key reference for all lovers of a healthy and active lifestyle with an audience of over 11 million individual online users and 2,7 million fans on the social channels.

The event, under the patronage of the City of Milan, will also include the first MYPT Urban Walk, a fast walk over a 5 kilometres distance suitable for everyone and scheduled for Saturday, October 1, at 11:30, at the Arco della Pace. The same will be led by the Olympic athlete Matteo Giupponi, a race walking podium winner at the 2022 European Championships, and will comprise three moments of targeted training and tips developed by Mypersonaltrainer’s trainers.

AN EXCEPTIONAL SETTING

Saturday the 1^st and Sunday the 2^nd of October, the setting of theMypersonaltrainer Days (Customs Building of Levante, ground floor) will be animated with encounters with great personalities and exceptional athletes under the guidance of Edoardo Stoppa, an anchor fond of sports, environment and sustainability, to speak about the importance of sports and physical exercise in view of a balanced and healthy life.

The first appointment is Saturday, at 11.30 with the very fast Olympic medal winner, Filippo Tortu, who will share his life story and successes with the audience of the Mypersonaltrainer Days: from his victory at the 2021 Olympic Games of Tokyo, with the 4×100 relay race, to the exceptional time achieved at the 2022 World Championships of Oregon, where he earned the title of second fastest Italian ever on the 200 metres race, just behind the European record holder, Pietro Mennea, and up to the bronze on the 200 metres race at the European Championships of Munich this summer.

At 12.00, Federica Panicucci, a renowned and beloved face of Italian television, will be the protagonist of a chat on daily well-being, during which she’ll be providing tips on how to live well and to start loving oneself.

At 12.30, the American personal trainer, Jill Cooper, the queen of fitness, will take the stage to explain how to stay fit at any age and to provide small tips on how to live better. At 14.30 of the same day, Jill Cooper will lead a Freedom session, an outdoor silent fitness activity or tribute to exercise.

The soccer coach, Gaia Missaglia, will address the women’s soccer revolution at 16.30. Since 2009, she’s been working as a Soccer and Motility Instructor at the Milan Junior Campand is the co-author of the book written together with Francesca Maria Gargiulo “Voglio fare la calciatrice”.

At 17.00, appointment with the freediver, Anna Sedone, creator of the “Fullbreathing” method, an integrated system of breathing techniques aimed at making the most of our breath. The author of the book “Il Respiro nell’Apnea” will go in-depth on the many ways used to train the body and mind through breathing techniques.

Among the Mypersonaltrainer Days’ guests, the audience will enjoy the participation of Lamberto Bertolè, Welfare and Health Counsellor of the city of Milan, and of Stefano Gobbi, Head of the Sports Department of the Sports and Health Territories, who, together with Carlo Mandelli, Managing Director of Mondadori Media, Lucia Blini, Deputy Director Sport Mediaset, and Edoardo Stoppa will inaugurate the event on Saturday, October 1.

Sunday, October 2

Sunday’s event will start at 10.00 with Sabina Fasoli, a psychologist and sexologist who shares clear and comprehensible content on sexual education over the social channels to spread sexuality in the most gratifying, safe and conscientious way.

At 10.30, the soccer coach, Joanna Borella, known as Mister Jo, will speak about soccer as a resource of life and well-being. Then, an interview with the gynaecologist, Ambra Garretto, who will provide intimate answers to girls of all ages by addressing sexual topics and questions without taboos.

At 12.00, Iader Fabbri, a nutritionist biologist and scientific writer author of “L’indice di Equilibrio”, will take the stage. He’ll speak of nutrition and of a key concept of his book: “How, what and when to eat is more important that how much to eat.”

At 14.00, appointment with Sara Compagni, the body coach and founder of the Instagram profile, Postura da Paura, who will go in-depth on the importance of a proper posture for the well-being of our entire body and beyond.

At 15.00, Arianna Talamona, the paralympic swimming champion, will take the stage. The discussion will cover the story of this great athlete and of her incredible career.

At 17.00, a meeting with Michela Coppa, the TV host and current yoga teacher, who will explain how to eat healthy and without depriving oneself.

To conclude the event, at 18.00, the synchronised swimming champion, Linda Cerruti, will speak of the values of sports and of her commitment to overcome prejudices, especially against women.

FREE FITNESS LESSONS FOR MORE THAN 1.500 PEOPLE

Over the two days, in the two areas of the Sempione Park adjacent to the Customs Building of the Arco della Pace, a programme of activities will be provided to sports lovers by Mypersonaltrainer’s fitfluencers and by some of the most renowned personal trainers, among which Paolo Zotta.

Among the courses: postural gymnastics, breathing courses, yoga, total body, pilates, Legs, Abs and Glutes, functional training, couple revoring, zumba, AMRAP workout, total tone, stretching, silent fitness.

It’s necessary to book the courses from the specific website https://www.my-personaltrainer.it/myptdays22 and from which it’s possible to consult the entire programme.

 MEDICAL CONSULTATIONS WITH EXPERTS

Mypersonaltrainer Days will devote great attention to the world of health and well-being, also through discussions on prevention and a proper lifestyle, in which sports play an essential role.

The Customs Building 1 of the Arco della Pace will in fact provide (2^nd floor) an extended area where doctors and specialists will be available for 200 face-to-face consultations with the public: it will also be possible to make free appointments with experts of the Italian Diagnostic Centre specialised in dietetics, genetics, internal medicine, orthopaedics, physiatry and physiotherapy.

Moreover, experiential corners will be set up together with the most important brands of the world of wellness: Zambon, Italian Diagnostic Centre, Eridania, Croatian Tourism Body, Ibsa, Giuliani, Gold’s Gym, My Benefit, Tescoma, Alpro, Esi, Foodspring, K-Well, Lete, Lycia, Yoga Essential.

 Information and reservations on: https://www.my-personaltrainer.it/myptdays22

Mondadori Media, Italy’s leading multimedia publisher with 55.5 million fans on social networks, has signed a partnership with Twitter to join the Twitter Amplify program, which allows the possibility to amplify and promote video contents on the platform, reaching an even wider audience.

The agreement involves the Twitter accounts of the Mondadori Media brands Giallozafferano, MyPersonalTrainer, TheWom, Smartworld, Focus, NostroFiglio and Studenti, which are real points of reference in vertical segments linked to the passions of Italians – from cooking to wellness, from technology to science and training – with 1.6 million followers overall.

The partnership highlights the strength of Mondadori Media, chosen as an important partner to get in touch with valuable audiences through innovative content, relying on consolidated know-how in the production of videos for social media: an area in which Mondadori Media has already strong experience and leadership, thanks to an internal team dedicated to the co-production of editorial content with partner brands and successful special projects.

Thanks to this agreement, Mondadori Media and Twitter will offer partner companies the possibility of inserting pre-roll advertising videos, before the contents published by the Mondadori Media brands.

Mondadori Media will further expand the development of branded content social projects and initiatives on Twitter. This will extend the opportunities for companies and investors interested in reaching new audiences based on their needs and in an authoritative, transparent and highly interactive context thanks to the involvement of the Mondadori Media brand communities, making advertising communication ever more effective.

The Mondadori Group confirms its position as Italy’s leading digital publisher: Comscore data for March shows that the Group’s brands are in first place, with a total audience of almost 33 million unique users per month. The reach rises to 84% of the online population, with a peak of 91% among women, corresponding to almost 18 women across Italy.

The figures show that it is not only news that has been rewarded in this period of emergency, but also content related to the passions and interests of Italians, and for which the brands of the Mondadori Group are a point of reference, both in print and in digital.

This success is also confirmed by continuously growing results of social networks. In the months of March and April the combined fanbase of Mondadori’s media brands grew more than 1.7 million people overall, with more than 700,000 new fans on Facebook, over 500,000 new followers on Instagram and 200,000 users on Youtube. Today, the combination of all the communities of the Group’s brands across the various social media platforms totals some 33 million people.

This breakthrough has been achieved, in particular, thanks to the results of certain brands who are now established as authentic protagonists in the lives of Italians and leaders in the vertical segments of food, women and wellness.
A leading role that is confirmed by Comscore data and also supported by the results of the Scenario Media 2020 research, recently elaborated by Mondadori Lab on 3,000 representative Italian users. The rich and varied offer of content in the magazines, live events on social media and other web initiatives and projects, has enables the Mondadori Group to remain lose to its readers and users and be rewarded with significantly rising numbers. In fact, these are results that, once again, underscore the strong links between the brands and their communities and a capacity to continue to put people and their interest at the centre.

The biggest success has been achieved by GialloZafferano which has recorded an absolute all-time record in terms of audience of 22.9 million unique users per month and a 59% reach di (Source: Comscore March 2020), a 40% increase in monthly users compared with the previous record in December 2019.
This outstanding result by GialloZafferano is also confirmed in the weekly data of Audiweb which, in March recorded an average of over 12.5 million weekly unique users, an increase of 100% compared with the pre-lockdown period. Plus, on the day before Easter, GialloZafferano recorded another new daily record, with over 4.5 million daily unique users.
According to the Food Media Brand analysis, produced by Mondadori Lab, GialloZafferano is the undisputed leader among media brands on the media web, TV and print, in the kitchen and the hearts of Italians. In fact, more than one in two people consider it an unmissable point of reference in the kitchen. Moreover, for more than 90% of interviewees it is the top brand for assisted knowledge, reaching 55% in top of mind recognition, being cited spontaneously first among cooking brands by more than one in two of the sample. All of these metrics show that GialloZafferano is the leading brand, further confirmation of its role as the point of reference.

Another important result has been recorded by Donna Moderna which, thanks to a winning mix of stories, live events on social media and practical advice, is once again the brand leader in the women’s segment, with 14.4 million unique users per month (Source: Comscore March 2020). In addition, the Scenario Media survey shows that for 47% of the sample Donna Moderna is the top of mind brand in the women’s segment and the number one brand for assisted knowledge both in print (94%) and online (78%). Donna Moderna is described as useful, complete and a product that the sample trusts and which is able to meet their needs

In the health and wellness segment, Mypersonaltrainer is shown to be a point of reference for Italians in terms of health and wellness, reaching an audience of 14.4 unique users per month (Source: Comscore March 2020).

Mypersonaltrainer, the Mondadori Group site that is a point of reference for health for over 11 million unique users per month is enhancing its offer and has been transformed into an all-round editorial brand A new logo logo, a new look, a team of fitfluencers with video tutorials focused on wellbeing and a new Instagram profile: are among the main new features which, together with a new and authoritative scientific committee, will help to inspire a healthy lifestyle

• New look: the redesigned heart-shaped logo is emblematic of the brands new objective, to help you to live a healthier and happier life. The editorial content is organised in thematic areas and divided on the basis of energetic colours which help users to find their way. Moreover, the site is both more dynamic and easier to use, also from a mobile device, and able to make suggestions and point users in the direction of pertinent and personalised content

• Scientific committee: made up of specialist doctors from a selected number of hospitals, initially the Istituto Auxologico Italianoand the Ospedale Niguarda, who will provide additional supervision of the more scientific content

• Fitness influencers and video: an exciting collaboration has been launched with a pool of fitfluencers. Experts in yoga, Pilates, running, fitness, workouts and healthy recipes are the protagonists of a range of videos that Mypersonaltrainer users can access anywhere, on any of the brand’s digital channels, at home, in the garden, the office or the car.
  The videos will have a schedule, with fixed appointments each day of the week.

• Instagram: the brand is also expanding its social community, which is already strong on YouTube – with 264,000 subscribers and 1.5 million views – on Facebook – with 340,000 followers and reaching over 3 million people, with a new Instagram profile, and becoming an authentic social magazine. The content will range from the fitfluencer videos, to motivational memes, short video tutorials, photo recipes and thematic infographics

The new brand, already appreciated in the last year by leading advertisers in the health and wellbeing area, will offer its partners new, integrated, multi-channel communication opportunities, with branded content and tailor-made videos for storytelling initiatives for their products.

SCHEDA

The fit influencers:

– Gabriella Vico,  fitness trainer – Former volleyball player, professional trainer and nutritionist, working in Italy, France and Spain. Offering fitness training with exercises related to different muscle groups

– YOGAESSENTIAL, yoga lessons – Elena Vitale and Selena Mercandelli, yoga teachers, creators of the YOGAESSENTIAL clothing line inspired by the practice and Made In Italy, and the Milan yoga school Spazio Garibaldi 77, offer the different styles of yoga with the best teachers from the discipline

– Cristina Turini, running trainer – Architect and running mother, she is the creator of the Instagram profile Run and the City which brings together outfits, music, photos and a healthy lifestyle

– Federico Trombini, fitness school – Personal trainer, hiker and naturopath. Scuola di fitness is the titl of his column which focuses on functional training and the mistakes to avoid. For example, how to tackle a squat by improving balance and control skills, which helps to minimise injuries to the ankles and knees

– Denise della Giacoma, Pilates lessons – Former cross-country skier, teacher of Pilates, yoga and wellbeing techniques. A globetrotter, her videos are shot in some very attractive locations

– Alice Mazzo, the protagonist Alice’s Recipes. In fact, Alice’s heart beats for healthy eating: a food enthusiast, her mission is to transmit her passion for healthy cooking, transforming high-calorie bombs into light mouthfulls, without renouncing taste