New York

Grazia USA takes american market by storm: out during Fashion Week in New York with three cover stars

Actresses Kate Bosworth and Elizabeth Olsen and musician Keke Palmer feature on new digital covers of Grazia USA

Three stars for three digital covers: actresses Kate Bosworth and Elizabeth Olsen and musician Keke Palmer are the celebrities picked by Grazia USA for the launch of the new digital covers created to mark the New York Fashion Week.

Three leading female personalities from the world of fashion and entertainment revered by the American public posed for three exclusive fashion shoots, perfectly embodying the mix of quality content that distinguishes the editorial formula of the new international edition of Grazia: fashion, beauty, personalities, as well as topical issues such as inclusion, sustainability and diversity.

Launched last October under a licensing agreement with the American publisher Pantheon Media LLC, in just a few months Grazia USA has established itself as one of the most innovative publishing brands in the fashion world in the United States.

“Our magazine is for the women who are changing the world,” said editor of Grazia USA David Thielebeule. “For over 80 years, Grazia has defined international style with an Italian twist. It is also clearly focused on inclusion, dynamism and optimism. From New York to Los Angeles, Chicago and Miami, Grazia USA has already become the most exciting, elegant and innovative magazine for the women who are changing the world”, pointed out Thielebeule.

Since its launch, the Grazia USA platform has reached a total audience of 4.6 million unique users, of whom almost 50% are women in the 18 to 34-year-old age range, becoming a point of reference for style, beauty, culture and lifestyle.  A success that is also confirmed by the traffic on the platform, which has grown by 48% since its debut last October, on the occasion of the exclusive international collaboration with Kim Kardashian-West. In addition to the audience on the platform, Grazia USA also boasts a social reach of more than 3 million in the month of January alone.

“We are really proud of the great results achieved with Grazia USA, thanks to a successful formula that hinges on a global and multi-channel approach. The new business model, which has strong potential for development in other markets too, blends authoritative content and a strategic use of data to create a distinctive positioning, addressing the needs and interests of readers,” said Daniela Sola, managing director international business of Mondadori Media.

Grazia USA will also provide strategic advertising solutions for brands seeking to reach an audience of sophisticated consumers by developing integrated and specific marketing offers for the world of luxury and lifestyle”, added Jillian Maxwell, Chief Revenue Officer of Grazia USA. “We are very optimistic that our growth will continue, as our business initiatives align with fundamental shifts in consumer behaviour. We have created exclusive content for the New York Fashion Week and will continue along this line as well as developing our ever-growing community of users”.