Panorama d’Italia focuses on the excellence of big cities
A new editorial team with Nicola Porro and Oscar Giannino
Starting from Florence on 11 April and ending in Rome at the end of September, by way of Reggio Emilia, Piacenza, Bergamo, Naples, Palermo
And in June in the US for “This is Italy”
Panorama d’Italia, now in its fifth year, presents a completely new edition following the record achieved in 2017. The live & media experience of Panorama, that looks at and talks about Italy in streets and squares around the country through initiatives and events open to the public, returns with its celebration of the protagonists of the best of Italian business, economy, culture, science and food and wine, in 6 stages, running between April and September. The Mondadori Group’s newsmagazine, edited by Raffaele Leone, will cover the country, from north to south, involving examples of local excellence and prestigious guests, moderated by some of the magazine’s leading journalists and contributors. For four days each of the cities on the tour will host a rich calendar of event in the most lively and representative locations and in close contact with the protagonists.
Staring in Florence (11-14 April) and continuing to Bergamo (9-12 May), Reggio Emilia and Piacenza (23-26 May), Naples (13-16 June), Palermo (12-15 September), Roma (26-29 September). To which should be added, in June, This is Italy, a special stage in New York (28 June-2 July) that last year saw an exciting 3 days of event and workshops dedicated to Italian companies and excellence that have managed to take root in the United States.
“We’re back! Not just for a new tour around Italy, as in the past four years, but with initiatives, new faces and the benefits of accumulated experience,” declared Panorama editor Raffaele Leone. “Talking about Italy in Panorama and then having the opportunity to meet it in the various towns and cites gives us a great sense of satisfaction and lots of ideas. The magazine thus becomes an event, and opportunity for exchange and direct contact with the country. Our aim has been to enhance our relationship with people and we have achieved this, and we don’t want to stop,” Leone added.
An authentic consecration of a tried and tested formula that includes talk shows, debates with leading figures from national politics, conferences and entertainment: in the last four years more than 20 million people have been reached by the tour, with over 500,000 taking direct part in the events in 45 towns and cities, with more than 1600 guests and speakers (including government ministers, Regional Presidents and mayors), and almost 1000 events free and open to the public. This year the format will be expanded to include a new editorial team to cover a complete range of themes and issues of current interest:: alongside the editor Raffaele Leone and the editorial director of the tour Sergio Luciano, will be Nicola Porro, protagonist of talk shows on territorial growth and development; Oscar Giannino, who will oversee meetings with businesses on the economy and innovation; Vittorio Sgarbi, the unrivalled animator of lessons about art and the discovery of Italian treasures; the editor of Focus Jacopo Loredan who will moderate meetings looking at science and technology; Marco Ventura for encounters with local and national politics; Roberto Giacobbo literally “leading” city bike tours; the editor of Icon Michele Lupi who will run the meetings with leading figures from the world of fashion and Made in Italy; Fiammetta Fadda will talk to some of the best chefs in Italy, the editor of Ciak Piera Detassis will meet with stars from the cinema, Gianni Poglio with stars from the world of music and Antonio Carnevale with writers and authors.
A Panorama d’Italia info-point will be manned continuously in the heart of each city for the duration of the event and in other areas a number of institutional and entertainment events will be organised. Key figures from the local and national economy will discuss together examples of territorial excellence and development prospects, in collaboration with local Chambers of Commerce and universities. At each city on the tour, the Mondadori Group company Inthera will conduct research on the territory of each location to understand opinions and the level of satisfaction of local citizens. And, during the talk show “Presidente mi spieghi” (President Please Explain), the regional governor will respond live to questions from citizens.
Once again the tour will also feature the meetings organised by Focus and dedicated to the environment, in collaboration with the Italian Research Council and Air Force, and to astronomy with Umberto Guidoni who will take everyone on a “Journey into Space” with scientists and astronauts from the European Space Agency (ESA).
Also this year a central focus will be on young people, training and employment, including the return of the project for children “100 libri per 1 scuola” (100 books for 1 school), that rewards the city’s high schools and best students, based on a competitve essay on their favourite book. In fact, thanks to the support of Mondadori Books, Panorama has been able to donate over 8,000 during previous tours to the winning schools. Moreover, also the 2018 edition of Panorama d’Italia will offer the possibility for high-school students, undergraduates and recent graduates to take part in round table discussions and individual orientation meetings organised in collaboration with HRCommunity Academy Italia, with the heads of human resources from leading companies in the area.
Finally, and also with the aim of promoting local business excellence, Panorama and IBM will take up a new challenge: to offer concrete answers to local entrepreneurs and companies who wish to raise a particular business problem. This is IBM Cloud Garage, an initiative that, in the space of two weeks, aims to find solutions which are presented at a specially dedicated event.
Panorama d’Italia on TV
Once again this year, the Mondadori weekly’s live & media event will also appear officially on the Mediaset TV channels. The late slot on Rete 4 will see the return of “Grand Tour d’Italia”, a programme that will provide coverage of and details about each stage of the tour.
Panorama d’Italia online
The main events will also be available live on Panoramaditalia.it, as well as the Panorama.tv channel and on Facebook. Over the last years some 900 hours of events have been broadcast in live streaming, in addition to real-time updates. Also this year, users will be able to find an area with recordings of the events on the tour’s dedicated web site, that also guarantees a free three-month subscription to the digital edition of Panorama.
Impressions and experiences of the events of Panorama d’Italia can be shared on the leading social networks using the hashtag #panoramaditalia. The Twitter account @panoramaditalia will offer real-time comment on all of the most significant moments involving the protagonists of the meetings.
Panorama d’Italia can count on the support of high level partners that share a commitment to enhancing the value of Italian territorial excellence. They include: ab medica, ACEA, Autostrade per l’Italia, Cobat, Enel, Grimaldi Lines, IBM, Intesa San Paolo, Lottomatica, McDonald’s, Menarini, Università Telematica Pegaso. Our charity partnership with Lega del Filo d’oro will also be present on every stage of the tour and, in addition, stage by stage media partnerships will be activated with the leading local newspapers, TV and radio stations. Panorama d’Italia is produced in collaboration with Fluendo srl for executive production and logistics; the enrolment platform is managed by The Rocks, while digital strategy is developed and curated by FpS Media.
For more information about Panorama d’Italia 2018 please go to: http://bit.ly/Panoramaditalia2018