Today, Alice Cairati takes up the position of Communications and Promotion Manager of the Piemme, Sperling & Kupfer and Electa publishing houses, reporting directly to General Manager Stefano Peccatori.

Born in Milan in 1984, she graduated from the University of Milan with honours in Philosophical Sciences. Cairati began her professional career with the Mondadori Group 13 years ago, at the Mondadori Electa publishing house. After three years of experience in marketing, she shifted to communications and events in 2014, before becoming Communications Manager for the Varia line of Mondadori Electa, Sperling & Kupfer, Piemme in 2019.

The new communications structure entrusted to Alice Cairati was designed to develop integrated communication plans, in which the press office, digital communications and promotion are coordinated strategically and effectively. In this respect, Cetta Leonardi is head of the Radio and TV Press and Promotion Office, Alessandro Ventura is head of the Digital Communications and Promotion Office, while Cairati remains responsible for the Events Office.

During the exclusive evening Live Vision – the Future of Brands, the media showcase organised at the Spazio Gessi in Via Manzoni in Milan by Mondadori Media Area Magazine and Piemme Media Platform, Mondadori Media’s exclusive retailer, the directors presented the values and future strategies of the publishing brands in an innovative way, answering questions posed by the talents of the TAAG! interacting with a special middleman: artificial intelligence.

Carlo Mandelli, Director of the Mondadori Media Area Magazine, said: “Piemme is the ideal partner for enhancing some of our brands, due to its important network of investors in strategic sectors. The collaboration, which started a year ago with TV Sorrisi e Canzoni and Chi, and more recently with the Focus system, is generating excellent results. For the future, thanks also to this collaboration, we plan to continue pursuing a multimedia strategy, offering exclusive content on all platforms, from magazines to digital, from events to talent”.

Walter Bonanno, Director of Piemme S.p.A., stated: “Our corporate strategy is focused on the development of advertising and storytelling, and I would like to emphasise the strategic role of the partnership with Mondadori Media in enhancing the publishing brands. Looking to the future, we reaffirm our commitment to a multimedia strategy that integrates all available platforms in a comprehensive and effective way. We will continue to invest in creating exclusive, high-quality projects, while keeping a close eye on emerging trends and the needs of our audience. We also want these initiatives to not only inform and entertain, but to inspire and stimulate critical thinking among readers and users. So, we’re excited to continue our collaboration with Mondadori Media and to work together to build a successful future”.

Here is what we can expect in terms of future brand strategies.

FOCUS

Science populariser Marco Martinelli interviews Raffaele Leone, editor of Focus, Focus Storia and Focus Live.

The Focus brand, founded around the principle of spreading science so that it’s accessible to everyone, and not just enthusiasts, has always been committed to making science current and relevant in various areas of everyday life, reaching a generalist audience through its platform.
Focus will continue to focus on its multi-channel strategy, which includes a magazine, website, social media, videos, talks, podcasts, a TV channel, an academy for students interested in science journalism, and a science outreach festival. Emphasis will also be placed on training, especially for students and teachers, and in-depth study of areas such as sustainability, green energy, mobility, robotics, artificial intelligence, health, and many other topical issues.
Focus intends to maintain its position as a leader in science popularisation, increasing its reach and positively influencing the general public’s understanding of science, thanks to teamwork involving the entire editorial staff and talent involved.

FOCUS JUNIOR

Science populariser Marco Martinelli interviews Sarah Pozzoli, Director of Focus Junior, Focus Wild and Focus Pico.

The values of Focus Junior are centred on an educational approach that stimulates curiosity and critical thinking in children, with a strong focus on STEM subjects – environment, sustainability, art and history.
The goal for Focus Junior is to remain at the forefront of children’s education and information, adapting to the changing needs and interests of the new generation. Thus, the strategy envisages strengthened collaboration with schools and companies to promote innovative educational projects; expanded digital and interactive content to better engage children in the technological age; a focus on topics such as climate change, fake news and science journalism to educate children to become informed and aware citizens; and the development of new initiatives and workshops that encourage hands-on, experiential learning.

TV E SORRISI

TV host and influencer Giulia Salemi interviews Aldo Vitali, TV Sorrisi e Canzoni Director.

Thanks to its authority, recognisability, credibility and clarity, TV Sorrisi e Canzoni has been a leader in the world of entertainment, television and show business for over 70 years. The management of TV Sorrisi e Canzoni stands out for its ability to provide exclusive previews, in-depth interviews and a broad spectrum of content ranging from TV to music, from cinema to streaming, as well as integrating topics such as travel, food, mobility and current affairs.
For the future, the strategy will focus on innovation and adaptation to new trends in media and entertainment, including through collaboration with talent. There will be an increased focus on interactivity and personalisation, thus responding to the needs of an audience seeking tailor-made and technologically integrated entertainment experiences. However, TV Sorrisi e Canzoni will continue to direct the tastes and preferences of the Italian public, continuing to provide rich and varied content and remaining an authoritative standard in the sector.

CHI

Host and performer Pierpaolo Pretelli interview Massimo Borgnis, director of Chi.

Founded on values like engagement and interaction, with a strong commitment to social media and innovative formats such as ‘CASA CHI’, the Chi brand stands out for its credibility and authenticity, offering real stories and exclusive scoops. Chi also explains trends and lifestyles, influencing consumption and becoming not only a cultural standard, but an entertainment one, too. Chi differs from traditional gossip magazines in several respects, relying on a special, trusted relationship with celebrities and offering exclusive interviews and insights into their lives, projects and passions.
The brand will continue to go beyond just gossip, offering an in-depth and respectful account of public figures and offer a wider range of content, focusing on fashion, beauty, lifestyle, travel, cooking and wellness.

The evening closed with a DJ set by Federico Chimirri, DJ, chef and influencer.

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the publishing market. The Mondadori Group’s social multimedia company caters to the passions of the Italian people through its brands – food, beauty, fashion, health and wellness , science and tech – and reaches more than 27.5 million unique users every month (source: Audicom November 2023) and more than 100 million fans (source: Comscore Shareablee + Pinterest Insight December 2023).

Piemme has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori Media, Mondadori Scienza, Periodici San Paolo), TV (Telenova), Piemme designs projects tailored to customers’ settings, producing multimedia campaigns that synergistically integrate print and digital, radio and TV. Piemme also manages local advertising on Radio Subasio and RCS media in its reference areas.

Mondadori Media, the leading Italian multimedia publisher on social media and in the digital area, has exclusively entrusted Piemme, a concessionaire of the Caltagirone Group, with the sale of advertising spaces in Italy  in magazines, digital channels, social networks, apps and event sponsorships for the educational brands Focus, Focus Junior, Focus Pico, Focus Storia, Focus Scuola and Focus Wild.

“Piemme is the ideal partner to raise awareness about some of our brands, thanks to its important network of investors in strategic sectors for our Science area and its widespread presence in the territory”, said Carlo Mandelli, Mondadori Media CEO. “The collaboration, which started in January 2023 with Tv Sorrisi e Canzoni and Chi, is generating excellent results. The extension to the Focus system brands strengthens the path of diversifying business activities undertaken by Mondadori Media and the strategy of repositioning our product portfolio”, Mandelli concluded.

The agreement is part of a process, which began with the brands Tv Sorrisi e Canzoni, Chi, Guida Tv and Telepiù, of progressively expanding a strategic partnership that has proved successful thanks to the combination of the publisher’s leading position, on the one hand, and the expertise of the concessionaire, on the other.

“The exclusive partnership with Mondadori Media represents a significant step for Piemme in its strategy of expanding and strengthening its media platform, which is able to offer an increasingly excellent level of opportunities across print, digital, radio, TV and local events. The opportunity to manage the collection for these famous brands is a great responsibility for us: as well as being an iconic brand, Focus is one of the main standards for science and technology popularisation in Italy, with a huge fanbase that makes it well-known among the public”, declared Walter Bonanno, CEO of Piemme S.p.A. “We are thrilled to once again receive the trust of a leading and discerning publisher like Mondadori Media. We are confident that this innovation will further strengthen our collaboration and enable us to realise innovative projects that satisfy our customers and enhance the strength and diversity of the Focus brand on different platforms and channels”, said Bonanno.

Focus, in its different forms, is the brand leader in the popularisation sector in Italy with a fanbase of over 6 million users (social media accounts + Focus creators), more than 3 million unique users (source: Shareablee, 2022), a monthly circulation of over 136,000 copies (source: Ads, January – August 2023) and more than 3.3 million readers each month (source: Audipress 2023/2). Focus, Italy’s most widely read magazine, edited by Raffaele Leone, has been the standard for all science enthusiasts and the curious for more than 30 years: from technology to sustainability, from robotics to medicine, from AI research to space missions and nature. It has a unique editorial system divided into various subject areas and different channels, including magazines, websites, social accounts, video talks and podcasts. It also has a television channel, an exclusive academy for students interested in science journalism and, finally, a major event focusing on popularising science that completes the editorial offer: Focus Live.

Mondadori Media

Mondadori Media is Italy’s leading multimedia publisher, with a distinctive positioning and audience on the editorial market. Through its brands, the Mondadori Group’s social multimedia company caters to the passions of the Italian people – food, beauty, fashion, health and wellness , science and tech – and reaches more than 26 million unique users every month (source: Audiweb January-August 2023), with an overall fanbase of 100 million people (source: Comscore Shareablee + Pinterest Insight October 2023).

Piemme

It has six of the most important newspapers (Il Messaggero, Il Mattino, Il Gazzettino, Corriere Adriatico, Nuovo Quotidiano di Puglia and Leggo), websites (online platforms for the respective newspapers and licensed third-party sites: Aranzulla.it, Centro Meteo Italiano, Funweek.it), magazines (Molto, Mondadori and Gruppo Editoriale San Paolo), and TV (Telenova). Piemme also manages local advertising on Radio Subasio and on RCS media in its own areas. Piemme designs projects tailored to customer needs, creating multimedia campaigns that seamlessly integrate print and digital, radio and TV.

Martina Donati will join the Mondadori Group on September 1, 2023, as part of the team led by Stefano Peccatori, CEO of Sperling & Kupfer, Piemme, Frassinelli, Mondadori Electa, Rizzoli Illustrati, and President & CEO of Rizzoli International Publications New York. Donati will serve as Editorial Director of Italian and international fiction for Sperling & Kupfer, Piemme, Frassinelli and the Pickwick paperback brand.

«I am honoured and happy with this assignment because of the welcome and trust I have received from Mondadori Group management, and particularly Stefano Peccatori. The goal is undoubtedly to make the most of the formidable authors the various brands already have in their catalogue, and to seek out and acquire new talents. The new generation of readers is formed of a target audience of young and very young people, and the publisher is doing its best to intercept them. These are readers who have put books and reading back in the forefront of discussion, thanks to social media. Our task is to continue responding to their tastes and giving them more and more opportunities to explore the stimulating world of quality writing. We will devote our editorial offerings to them, in various areas of fiction, ranging from genre fiction to more literary fiction, particularly through the Frassinelli brand.»

Born in Florence in 1967, Donati holds a law degree from La Sapienza University in Rome and has worked in the world of publishing for more than twenty-five years. After serving as head of the press office and communications for a number of brands, including Fanucci, Arcana and Fazi Editore, where she handled such international successes as Melissa P and Twilight, she has now embraced the profession of editor.

She was Editorial Manager for Giunti, where she founded the YA and adult fiction department and published authors like Simona Sparaco, Sara Rattaro, and Lucinda Riley.

As Editorial Manager at Newton Compton, she has recently worked on scouting and launching Italian and foreign authors such as Angela Marsons, Robert Bryndza, and Elena Armas, and in conceiving the best-selling Medici series written by Matteo Strukul. She has also been involved in non-fiction and miscellaneous publications, taking a gamble on Mark Manson, author of the highly successful “The subtle art…”

In 2017 she introduced Felicia Kingsley, a very Italian writer who has now become one of the most successful authors on the Italian publishing scene.

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In 1991, Italy put the spotlight on the need to respect and look after children when it signed the Convention on the Rights of the Child.

Thirty years later, from 18 May, the volume Dalla parte dei bambini – Il libro sui diritti dell’infanzia e dell’adolescenza, published by Edizioni Piemme-Il Battello a Vapore, in collaboration with UNICEF Italia and the ICWA (the Italian association of children’s writers), is in the bookstores: an illustrated book of twenty stories by well-known Italian children’s writers, inspired by the articles of the Convention.

“For us, the best way to make people aware of the rights laid out in the UN Convention is to write stories, in contemporary settings or a more evocative dimension, about children who are still denied these rights, even in developed western countries like Italy,” observes writer and ICWA President Fulvia Degl’Innocenti in the introduction to the book. “In every story there is hope, because growing numbers of organisations and bodies are fighting to ensure these rights are fully enforced.

UNICEF is the symbol of this, and its collaboration with the ICWA at various levels including this book is a powerful reflection of synergy and shared attention to childhood.” “Il Battello a Vapore has always devoted special attention to issues of fundamental importance for children’s development and education, and taken great care in how they are narrated,” explains Lorenzo Garavaldi, General Manager of the Mondadori Libri Children’s Business Unit.“Dalla parte dei bambini is a special project for us, not only because we have the honour of working together with the ICWA and UNICEF, but also because it gives us the opportunity to tell children about self-respect and respect for others. We are never too young (or too old) to learn to live in a better world and we could not have thought of a better way of celebrating the thirtieth anniversary of the Convention than by portraying it through words and pictures.”
“On 27 May we shall be celebrating the thirtieth anniversary of Italy’s ratification of the Convention, which sets out the rights of every human being from their birth and recognises children not just as minors under the protection of adults, but as people with civil, social, cultural, political and economic rights,” says Carmela Pace, President of UNICEF Italia. “We want to thank the Piemme publishing house, the Italian association of children’s writers and, above all, the authors, who have contributed to this collection of stories, generously giving their time, creativity and skills to ensure that every child who reads this book will be able to identify with it, to find out something about themselves, to look at the world with new eyes and to develop an awareness of their rights.”
Dalla parte dei bambini (pages: 256; price: € 13.00) is a vital tool to learn about people’s rights, foster discussion and develop the awareness that every child should be listened to. The right to a name, to be listened to, to a family, to freedom of expression, thought and religion: every child is born with rights that adults must know, respect and promote. The stories of Omar who is adopted by the family of young Francesco; of Lisa, deaf from birth, who nevertheless manages to communicate with Tommaso; of Min Min, who receives a tin containing all the words she doesn’t know; of Marta who decides to stand up to the bullies to protect her classmate Milan, and many others help us to listen, to understand and to be aware of our rights.

The authors who took part in the project are all members of the ICWA. They are: Fabrizio Altieri, Cristina Bartoli, Stefano Bordiglioni, Patrizia Ceccarelli, Carolina D’Angelo, Emanuela Da Ros, Vichi De Marchi, Fulvia Degl’Innocenti, Giuliana Facchini, Chiara Lossani, Alberto Melis, Roberto Morgese, Daniela Palumbo, Angelo Petrosino, Livia Rocchi, Isabella Salmoirago, Manuela Salvi, Anna Sarfatti, Chiara Valentina Segré, Valentina Torchia. The illustrations are by Silvia Crocicchi.

Dio è giovane (God is Young) is the title of the new book-long interview with Pope Francis that will be published with a big international launch on 20 March 2018. Two years after Il nome di Dio è Misericordia (The Name of God is Mercy), which was published in over 100 countries, an important new publishing project characterises the papacy of Pope Francis: the Holy Father has dedicated 2018 to the young generations, ahead of the Youth Synod to be held at the Vatican in October. Dio è giovane will be published around the world on the occasion of the World Youth Day which, falling on Palm Sunday, will be celebrated in the Vatican and in dioceses in the five continents.
The Pope wanted to handwrite the title of the book on the covers of the six main languages.
In Italy it will be published by Piemme, a publishing house of the Mondadori Group, which manages the worldwide rights.
The book can already be pre-ordered from online stores.

Pope Francis
Dio è giovane (God is Young)
A conversation with Thomas Leoncini

In a book form interview, Pope Francis addresses young people all over the world, both inside and outside the Church, in a courageous, intimate, memorable dialogue. A message of liberation that crosses the present and outlines the future, building a bridge between generations for a profound renewal of our societies. In conversation with Thomas Leoncini, Pope Francis, with great force and passion, analyses the great issues of modernity, taking the new generations, the great overlooked of our restless age, away from the margins to which they have been relegated and showing that they are, in fact, the protagonists of our common story. The book anticipates and prepares the great Youth Synod that will be celebrated in the Vatican in October 2018.

The following publishers are involved in the launch of the book in Europe, the United States and Latin America:

Italy                                       Piemme
USA & Canada                      Random House
France                                   Robert Laffont
Germany                               Herder
Spain & South America     Editorial Planeta
Portugal                                Planeta Manuscrito
Brazil                                     Editora Planeta
Poland                                   Znak
Croatia                                   Verbum
Slovakia                                Fortuna Libri
Slovenia                                Druzina
Czech Republic                   Omega  
 

Francis (Jorge Mario Bergoglio)
Born in Buenos Aires on 17 December 1936, since 13 March 2013 he has been the Bishop of Rome and the 266th Pope of the Roman Catholic Church.
On 13 March 2015 he decided to mark his pontificate by indicating a Holy Year of Mercy. On that occasion he published the international bestseller Il nome di Dio è Misericordia (The Name of God is Mercy): A conversation with Andrea Tornielli (2016). On 6 October 2016, he called the XV Ordinary General Assembly of the Synod of Bishops to discuss the issue of “Youth, faith and vocational discernment”, which will be held in the Vatican from 3 to 28 October 2018, putting the issue of young people at the centre of its pastoral action and teaching.

Thomas Leoncini was born in 1985. A journalist and writer, engaged in the study of psychological and social models, he conversed with Zygmunt Bauman for Born Liquid (Sperling & Kupfer, 2017), the last work of the great sociologist who died and has been translated into 12 languages.

The publishing houses of the Mondadori Group are launching the Millennial Editor project for talented under 30s who dream of becoming  book editors.
An innovative and unprecedented programme, aimed at graduates in the humanities and economics, through which the Mondadori Group offers millennials with a consuming passion for books and reading a unique opportunity to enter the publishing world.

Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education, through a selection process in various stages, will identify eight young talents who will be guaranteed a period of two years of work and training as an editor with an apprenticeship contract.

The candidates selected will pursue a path during which they will be required to measure themselves against the activities of the various publishing areas and participate in training sessions with highly experienced professionals of the Group’s various publishing houses.
An all-round opportunity to learn the profession of editor, not only the specific aspects of publishing, but also the institutional, technical and managerial sides, interacting and collaborating with all of the protagonists involved in the book chain, starting from authors and senior editors. Each participant will develop the key skills necessary to face the challenges of a continuously evolving market.

The Millennial Editor project is developed in collaboration with Monster Italia, a highly specialised company in personnel research, and the technical partner in the recruitment phase.
You can submit your application from today, to this link.
After an initial selection based on qualifications and experience, in the second half of March suitable candidates will take part in an Edithon, a one-day event at Palazzo Mondadori during which they will meet the leading figures involved in the  project and, after being divided into work groups, will have the opportunity to put themselves to the test.
By the end of April, the eight young talents selected will be allocated, according to their characteristics and inclinations, to one of the areas, i.e. non-fiction, miscellaneous, fiction or educational of the publishing houses involved: Einaudi, Electa, Mondadori, Piemme, Rizzoli, Sperling & Kupfer, Mondadori Education and Rizzoli Education.

Our publishing houses are at the 69th Frankfurt Book Fair , scheduled from 11 to 15 October.

This is the most important European event and among the most prestigious in the world.

Mondadori, Rizzoli, Einaudi, Sperling & Kupfer and Piemme are in Hall 5.0, Stand C56.

Today sees the launch, within the Trade Books Area of the Mondadori Group, managed by Enrico Selva Coddè, of the Children’s Books Business Unit, which includes the publishing houses Mondadori, Rizzoli, Fabbri and Piemme with the Battello a Vapore and Geronimo Stilton brands.
The aim of the new structure is to consolidate, as well as further expand, the company’s leadership in children’s publishing.

The Children’s Books Business Unit, which will be headed up by Lorenzo Garavaldi, aims to enhance the various imprints in response to the challenges of a strategic and continuously changing market.

The new organisational structure, while maintaining the different positioning and characteristics of the individual publishing houses, will facilitate a more complete and coherent articulation of the offer. The skills, creativity and passion of the people of the publishing houses will guarantee the essential quality and innovation necessary to reach excellent results

The Editorial Director of the new Children’s Books Business Unit will be Enrico Racca and the heads of the various publishing houses – Patrizia Puricelli for Piemme Geronimo Stilton, Alessandro Gelso for Rizzoli and Fabbri Ragazzi, Marta Mazza for Mondadori Ragazzi and Enrico Racca (ad interim) for Piemme Battello a Vapore – will report directly to him.
Lorenzo Garavaldi will remain in charge of marketing.
Rights for the whole area will be managed by Laura Casonato, who is already in charge of rights for Edizioni Piemme and Sperling & Kupfer.
Press and Communications for the Children’s Books Business Unit will be overseen by Paola Caviggioli, who remains as head of Communications for Edizioni Piemme and Sperling & Kupfer.

Don’t trust a surface that is too calm: you never know what it conceals. With the same narrative force that has captured millions of readers around the world with The Girl on the Train, Paula Hawkins gives us a multifaceted novel that is rich in emotions. When the river of a small town gives up the bodies, within a few weeks of each other, of a single mother and her teenage daughter, what also comes to the surface is a much more complicated and surprising affair than expected. As in The Girl on the Train, INTO THE WATER  comes from a deep and powerful understanding of human instincts and the damage they can cause.

“INTO THE WATER offers surprises on every page,” said the American editor Sarah McGrath. “As in The Girl on the Train, also here the murders are part of a bigger story. INTO THE WATER shows us what the tricks of memory can do and the ways in which the past creeps dangerously into the present and the future.”

“Once again Paula explores the fascinating depths of our mind,” says the British editor Sarah Adams, “reminding us that things are rarely as they seem, and prompting us to investigate the reality around us.”

“An original and courageous book,” said Paula Hawkins’ agent, Lizzy Kremer.

The novel will be published in the United States and in Great Britain on 2 May 2017.

Paula Hawkins is the author of the worldwide bestseller The Girl on the Train, which has sold over 18 million copies around the world. The novel spent 79 weeks on the New York Times bestsellers list, and more than three months in the number one spot. In Italy it has sold over 600,000 copies, and has never left the bestsellers list since it was published in June 2015, and remains in the top ten best-selling books. The Girl on the Train was recently adapted for the cinema starring Emily Blunt.