Pitti Immagine Uomo

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, ushers in the year 2022 with a celebration of Italian talent and style in a special issue available at news-stands starting tomorrow, focusing on the excellence that makes Italy unique.

“We call our first issue of 2022 “È stile italiano” (“That’s Italian style”) to pay tribute to the talented people we believe best represent Italy. All these artists are “made in Italy”, an expression that has, over the past few decades, come to stand for truly excellent products and outstanding people, whose stories we will be telling on the pages of Icon, explaining how they became icons of our unique and inimitable Italian identity. Inimitable, because everything that is made in Italy stands out not only for its style, but for the designer’s culture and approach to design. In short, it’s our culture that makes us unique! This is why the world continues to be amazed and fascinated by everything ‘made in Italy’. It’s the perfect cover for our country,” comments Andrea Tenerani, editor-in-chief of Icon.

Six faces will be featured in the January issue’s cover stories: world champion gymnast Nicola Bartolini; tennis player Matteo Berrettini, the first Italian to qualify for the finals at Wimbledon; rapper Blanco, a phenomenal success in Italian music today; two new faces in Italian film, Giuseppe Maggio and Lorenzo Zurzolo, and world superstar Laura Pausini, whom editor-in-chief Andrea Tenerani himself chose for the cover of Icon.

The first Italian to win a Grammy, a Golden Globe, four Latin Grammies and an Oscar nomination, Laura Pausini bares her soul in her interview with Icon. The star’s lifestyle is tempered by the down-to-earth attitude typical of the people of her region, Romagna: “When I travel alone, I always ask for the smallest room in the hotel, because being alone in a big room makes me anxious. The global head of Warner Brothers once told me I was the only singer to record for the company who had never used a hotel minibar!” She talks about her family and her idols, such as Sophia Loren: “I want to be as serious, concentrated, dedicated, and disciplined as I believe she is.” She has a comment about the Italian rock group Måneskin: “Everything they do makes a splash in Italy, and I’m happy for them. I used to do the same kind of thing, but in those days there were no social networks, so nobody knew what I was up to!”

The January issue of Icon also features great Italian stylists and entrepreneurs such as Armani, discussing his ties with the world of film; Brunello Cucinelli, and his idea of business; and Andrea della Valle, with his winning combination of heritage and innovation. The Destination Future section focuses on stories of Italian know-how, both famous and unknown: from the mystery of Stradivarius violins to the rediscovery of visionary stylist Rosa Genoni, as well as world-renowned artists and musicians, films, indie magazines and much more. Lastly, in the Voices section, authors like Stefano Bartezzaghi and Nadeesha Uyangoda talk about how they see Italy.

The magazine, website and social networks dedicate plenty of space to men’s passions at the start of 2022, from beauty to beverages and from travel to automobiles, presenting plenty of news and sneak previews. In the month of July, this content will be further expanded with the return to the news-stand of Icon Wheels, a special issue of Icon concerned entirely with cars and motorbikes, showcasing the most iconic and desirable models.

This celebration of the people who have made Italy an example of excellence that stands out all over the world will culminate on the catwalks of Pitti Immagine Uomo with the exclusive event “È stile italiano” – “That’s Italian style”, organised by Icon. This very special evening will bring together some of the most prominent people in the fashion industry at the Four Seasons Hotel in Florence on Monday, January 10, including Pitti Immagine CEO Raffaello Napoleone. The honoured guest of the evening will be violinist Charlie Siem, offering a truly outstanding performance.

To provide additional visibility for this showcase of all-Italian faces, traditions and excellence, during the fair dates Icon will also be distributed at Milano Centrale and Firenze Santa Maria Novella railway stations. The first of the 8 issues of the magazine to be published in 2022 will also enjoy the support of a communication campaign via digital out-of-home advertising circuits.

Icon, the Mondadori Group’s male lifestyle and fashion title, edited by Andrea Tenerani, from Tuesday 11 June will be available to the public with a wealth of exclusive content marking the occasion of the latest male fashion shows.

The latest issue of the magazine will be available with four different covers. Evan Ross, Tom Holland, Kit Butler and Lennon Gallagher, shot by great masters of photography, are the special protagonists of the return of an era. “They are the children of the freedom of the 1980s, often stigmatised for a lack of commitment – explains Tenerani – but in reality the vehicle of a positive lightness that has liberated more than one generation in terms of individual affirmation.”

A light-heartedness, for example, as sung by Diana Ross, that comes to us today through the explosive personality of her son Evan; a freshness that we find once again on the face of Lennon, the son of Patsy Kensit and Liam Gallagher, with a foot in both fashion and music, as can also be seen in the shots of Kit, the successor to a tradition of British models able to reach out beyond the catwalks; a balance that we can find in Tom, among the superheroes who interpret the beauty of everyday life. “Because talking about male fashion today is also this . concludes the editor of Icon – eras that return, never quite the same, and personalities that liberate and express them.”

Made in Italy remains the unmistakeable characteristic of the new issue of the magazine that will be launched on the occasion of the unmissable Pitti Immagine Uomo shows in Florence and those of the Milano Collezioni. Under the editorship of, Icon has become more and more a point of reference for the public and also professionals from the upscale fashion industry and on the strength of this success it will inaugurate, along with Versace, the fashion house’s new boutique in Florence.

To coincide with the Florence shows, Icon will be enhanced by Icon Padiglione – what to wear now -, a virtual space that will range across the pages of the magazine and on social media profiles, featuring a selection of new and representative items from the collections of some of the most significant merging brands.

Italian excellence and know-how are also linked to Icon Report, a tabloid insert full of interviews and background details from the world of fashion and luxury, and which will be distributed with the June edition of the magazine. The protagonists of this third issue will be Dolce&Gabbana: the cover stars are the two designers who, in the pages of Report, talk about a sartorial symphony and underline the guiding concept of an exceptional male wardrobe: made-to-measure.

With a space dedicated to a school from the panorama of Italian academia, in this issue the University of Bologna, Icon Report will have a extra distributioin at the country’s most prestigious schools of fashion, design and journalism.

The Mondadori Group’s male lifestyle title has also become the leader in the sector with a range of new features and an excellent advertising performance: “For Icon June has been a record month – explains Davide Mondo, chief executive of Mediamond – with an increase in sales of +19% compared with 2018, an excellent result and in marked contrast to the print media market and the up market male lifestyle segment. The new editorship of Andrea Tenerani and the new editorial content featured in Report and Padiglione Icon have convinced readers and advertisers and have further consolidated the qualitative level of the magazine’s editorial platform.”

Icon also continues to grow on digital, in particular on the Instagram channel, which, thanks to the creative drive of the new editor, has increased its fanbase by 30%, with specific content and a more dynamic page, adapted to the current language and approach.