Power Talent Agency

“#TheWOMderfulParty”: an exclusive event to celebrate The Wom’s achievements during Milan Beauty Week

Brand wins leadership in the women’s segment for the young generation with 8 million total followers on social media and 9 million unique users on the web

A moment of celebration of The Wom’s achievements on the brand new I Mirador viewing terraces at 21 House of Stories on the Navigli

The Wom, Mondadori Media’s 100% inclusive digital media brand, during Milano Beauty Week, expressed its two souls to the fullest, the value one and the “Beauty and Fashion” one, with the special #TheWOMderfulParty evening that involved the best beauty and fashion creators who are part of The Wom Squad and Power Talent Agency.

Special guest: Luigi Strangis. Singer, songwriter and multi-instrumentalist winner of the penultimate edition of Amici and a prominent personality in the younger musical scene, who performed in an evocative performance in which he alternated guitar, piano and vocal pieces.

The Wom’s exclusive event took place in the beautiful I Mirador terraces of the 21 House of Stories Navigli, open for the first time for a private party and embellished for the occasion by a glitter station with dedicated make-up artists and glamorous fittings.

A brand that continues to grow

The event was an opportunity to toast the success of the brand, which has reached 8 million total social followers mainly on the channels of choice of the Generation Z and Millennials target audience, Instagram and Tik Tok, and 9 million on the web (Audiweb, TDA average May-July 2023), but above all an increasingly active and participating community, with 5 million interactions in the last month (Source: Comscore, Shareablee), positioning itself as a leader in the under-35 female segment.

In addition, The Wom turns out to be the first brand also in terms of “intention to buy” for Generation Z (18-24), as revealed by a recent survey conducted in collaboration with Doxa – BVA and Hubits.100% of respondents in this age group said that they fully trust The Wom for purchasing advice in the beauty industry. The research showed that on average 3 products are purchased by each brand follower.

Daniela Cerrato, Digital Marketing Director of Mondadori Media, said: “It was exciting for us to celebrate, in this unique location, our milestones with the creators who have been following us forever and our special guests with whom we work in synergy. The extraordinary results obtained are the product of an editorial formula that places us on the same level of our audience, always listening to gather their instances and offer a point of view aligned with the values and orientations of this generation, promoting the invitation to express oneself without labels. And after the social and web election channels, where we aggregate our community, we are also going to extend our journey with events on the ground”.

The Wom is also an important reference point for brands, counting more than100 projects carried out in the past year with partner companies from the fashion and beauty sectors, as well as the travel, wellness and tech worlds. The content developed with partners is authentic and tailor-made storytelling, designed and created by the editorial team together with the creators of The Wom Squad and Power Talent Agency in collaboration with Mediamond/Brand On Solutions and able to balance the needs of brands with the expectations of users and actively engage the community.

Mondadori Media acquires “Power” Talent Agency

A few months following the launch of Zenzero, Mondadori Media further affirms itself in the creator economy

Power talent agency manages a roster of young talents who are both very popular on the social networks and active on TV, in films and on the radio.

Beauty, fashion, lifestyle and wellness are the focus of the project’s branded content offer.

Mondadori Media is now an even greater key player of the creator economy and influencer marketing thanks to its acquisition of Power from the Human Vs. Machine group.

Power manages an exclusive roster of young talents of various artistic backgrounds and a very active social media community. This operation allows the Mondadori Group to further affirm itself in an increasingly more strategic and rapidly growing segment, thus strengthening the successful partnership developed over the years with both its media brands and the trendiest creators and influencers of the moment.

Thanks to  Power Talent Agency, Mondadori Media becomes an even more important Italian point of reference of the social media and creator economy through a distinctive offer focused on the new generations, a segment in which the company has become a key player thanks to The Wom, the first fully inclusive social magazine, Zenzero, the talent agency of the best Italian food creators, and Webboh, the first recently acquired Italian GenZ community.

In 2022, the talent agency, which had already been operating for some years, achieved over 200 communication projects with a particular focus on the beauty, fashion and lifestyle segments. Today, Power Talent Agency is on the market with a renewed graphic communication and logo, but will also soon launch an even more complete and distinctive offer of talents and creators.

Power Talent Agency’s team will work with the talents to offer branded content initiatives and effective communication campaigns to its partners companies on all online and offline channels. Projects will henceforth also be able to benefit from the opportunities arising from the integration of the Mondadori Media brands to implement very captivating contents in terms of communication, language and style. The goal is that of creating authentic stories for all target segments, especially for the genZ and young millennialZ public.


Power Talent Agency is led by an all-female Board of Directors made up of: Alessandra Rigolio, CEO of both the new agency and Zenzero Talent Agency; Daniela Cerrato, Marketing Director of Mondadori Media, as President, and Jessica Piga who, as Head of Talent Manager, will rely on her experience to manage the talents and to implement influencer marketing projects. Luigi D’Alterio is also part of Power Talent Agency’s team as the agency’s Sales Director, a position he will carry out along with the one he holds as Sales Director of Zenzero Talent Agency and Hej!.

“Following Zenzero’s recent launch, we will continue to pursue the strategy undertaken with Power Talent Agency in the creator economy and to further expand among other segments. We plan on developing innovative and unconventional communication initiatives together with the young professionals of our roster by focusing on the strength and uniqueness of each talent. The intention is to create engaging contents in line with the most recent trends and languages to put sponsor brands in touch with the public of reference and to create value,” stated Alessandra Rigolio, CEO of Power Talent Agency.


Power Talent Agency’s leading face is 26-year old Ludovica Bizzaglia: actress, author and talent creator, she became a main figure on the social media for her commitment to women’s empowerment, skin positivity and self-acceptance.

Alongside Ludovica, an ever-growing team made up of professionals capable of putting their talent at the service of initiatives in various segments to reach a total of 5 million followers and 12 million views each month with their projects: from Diletta Begali, a youtuber known for her storytimes in which she talks about travelling and her daily life, to Camilla Mangiapelo, who – following her début on TV – now shares her passion for make-up, skincare and fitness on the social networks, not to mention Giulia Bellu, actress from the age of 5 and current TikTok star, or even Miriam Candurro, a face of the popular TV series “Un posto al Sole” [A spot under the Sun].

The agency’s exclusive roster is further made up of the young mother Nicole Pizzato, the actress Giulia Elettra Gorietti, the photographer Umberto Buglione, the anchorwoman Manola Moslehi and the personal trainers Mattia Valli and Chiara Dainese.

“Being part of Power Talent Agency means sharing values such as transparency, trust, determination and passion. For years now, we’ve been sharing every success and new challenge with our talents, and none of this would have been possible without the increasingly stronger work relationship developed between the artists and talent managers. Our roster is made up of one-of-a-kind professionals and such uniqueness allows us to offer increasingly more original, engaging and tailor-made projects full of values to our clients, thanks to the use of credible, spontaneous, direct and captivating stories,” stated Jessica Piga, Talent Manager Director of Power Talent Agency.

The agency’s team will work in full synergy with Mediamond and its Brand On Solutions structure with the intent of offering influencer marketing projects and branded content initiatives to the market and individual brands.