Silvia Grilli

Grazia launches a special Issue: Riaccendiamo i desideri

What do Italians most desire after months of lockdown? The magazine edited by Silvia Grilli has carried out an exclusive survey
A project that underlines the strengths of a brand that reaches its audience in a circular and complete way: from the magazine to social media, and from the web site to digital out of home circuit

Grazia, the leading 100% Italian fashion brand, with 20 international editions, is on newsstands this week with a special issue: Riaccendiamo i desideri (Rekindling desires).

What are Italians dreaming about after the months of the coronavirus emergency? Thanks to an exclusive survey and in the words of influential personalities, the magazine edited by Silvia Grilli reveals what our desires and ambitions for this summer are.

“During the lockdown, we only wanted one thing: to be safe and to protect our families. The shops were closed, the restaurants too, we couldn’t travel, not even to go and visit our grandparents. All of our normal freedoms were sacrificed on the higher altar of safety. Then, slowly, Italy started to re-open almost everything. With many restrictive measures and precautions, but we could g back to visiting relatives and friends, to travel and go shopping, we will soon also be able to dance again, in the open air. And Italians have discovered that they are happy to meet again. In fact, this special issue of Grazia is dedicated to our desires and the joy in rediscovering them. We are not all the same, thank heavens. There are those who during the lockdown have reconfigured their priorities, discovering that they want another life. Others, meanwhile, couldn’t wait to pick up where they left off. Some have written that the coronavirus has made us better. I don’t think so. However, for sue it has made us understand better who we are and what we want,” writes the editor Silvia Grilli in her editorial.

In this special issue Miriam Leone confides that she spent the lockdown reflecting on her ambitions and the possibility of a different pace of life. The magazine also met Diego Della Valle, president of the Tod’s group, who outlines his vision for the months we can expect after the emergency and talks about the opportunities to seize in order to give a leg up to Italian creativity. And, naturally, there are voices from politics: the Minister for Transport and Infrastructure, Paola De Micheli, talks about the hope required to give new life to Italy.

And among the desires is a new way of living at home, with the rediscovery of intimacy during the pandemic: so emerging designers tell Grazia about new projects. And, above all, among the big desires there is fashion, which, in this week’s Grazia, focuses more than ever on imagination and the joy of living.

With this new project Grazia further enhances the path it has taken during the lockdown and confirms its role as a unique, multichannel brand, able to reach its audience with a complete and circular communication: dal magazine ai social network, from the magazine to social media, and from the web site to the Mediamond DOOH circuit

Grazia special issues

With the Torneremo ad Abbracciarci issue and initiative in March, Grazia wanted to underline a virtual embrace between China and Italy: not merely hope for a new spring, but also a symbol of sisterhood between populations. A special issue which, in the midst of the emergency, brought together testimonies of positivity and energy, of human warmth and strength, of hope and gratitude; an issue that gave space to both celebrities and readers on social media and gathered messages from the editors of the magazine’s 20 international editions to Italy and the world. But Grazia is also fashion: and on the pages of Torneremo ad abbracciarci Grazia China dedicated a photo shoot to Italy with the wish that the country would quickly overcome the difficult moment it was going through. Along with digital operations, the issue recorded 50,000 downloads and +70% in copies, compared with the previous issue.

Subsequently, in May, it was #Facciamocisentire, a campaign launched on social media to ensure that the emergency would not undermine women’s rights campagna. Numerous personalities signed up to the campaign, including faces from the word of fashion, politics, cinema and entertainment, and, in just a few days, achieving a reach of 75 million users.

With the recent Non dimentichiamoci del Pianeta issue, Grazia brought together experts and activists so that the battle against global warming doesn’t fall into second place, given that, after Covid-19, countries everywhere have been reassessing their priorities.

Instagram live

The very popular Instagram live events have been, and continue to be very successful, in which the editor of Grazia Silvia Grilli interviews personalities from the cinema and fashion, including cover stars such as Elisa Maino (with an average of 5000 followers linked during the live show).

DOOH Mediamond

The desire to get back to normal will also give rise to an editorial initiative that will involve selected partners: #iovorrei (I would like). An ode to joy and personal gratification that also takes in the finally rediscovered possibility to get back in touch with our favourite brands. And in order to interpret this collective desire to get back into the world Grazia will extend the visibility of the initiative across the territory, close to some of the most iconic sites of Milan, using the Mediamond DOOH circuit. Four imposing led walls that are part of the company’s external visibility circuit will feature content related to the initiative, in other central areas of the city: Gae Aulenti, Tortona, San Babila and Garibaldi. Coverage of the city of Milan confirms the brand’s capacity to be close to the community during the rediscovery of the territory and of shopping.

On the occasion of the Environment and the Oceans Days, Grazia presents a special Issue ‘Non dimentichiamoci del Pianeta’

Il magazine ha chiamato a raccolta esperti e attivisti per ricordare che il surriscaldamento globale è una battaglia che non può essere rimandata

Grazia, il magazine del Gruppo Mondadori diretto da Silvia Grilli, da sempre portavoce di temi di attualità, lancia il numero speciale dal titolo Non dimentichiamoci del pianeta. Un numero in cui Grazia ha chiamato a raccolta esperti e attivisti affinché la battaglia e l’impegno contro il surriscaldamento globale non passino in secondo piano, dopo che il Covid-19 ha costretto tutti gli Stati a rivedere le loro priorità.

“Durante la quarantena abbiamo visto la natura riprendere i suoi spazi, i cieli ritornare tersi, gli animali circolare in città, i parchi diventare rigogliosi, il mare improvvisamente cristallino. L’assenza di traffico ha aiutato il taglio delle emissioni ma, con la fase 2, le macchine hanno ripopolato le nostre città, la plastica di mascherine e guanti riaffollato l’ambiente e il monouso tanto sotto accusa prima del Covid-19 è ritornato ora la regola. Il 5 giugno è la Giornata mondiale dell’Ambiente e l’8 quella degli Oceani, dedicata ai mari minacciati dalla plastica e dall’inquinamento. Noi di Grazia abbiamo colto le ricorrenze per creare questo numero speciale e ricordare ai leader mondiali l’impegno di proteggere l’ambiente”, ha dichiarato il direttore Silvia Grilli.

Tra le tante interviste in questo numero speciale i lettori troveranno l’opinione di Greta Thunberg, l’ecoattivista che ha portato il mondo in piazza per chiedere misure urgenti per l’ambiente. Poi l’emergenza sanitaria ha rallentato la sua campagna e lei stessa si è ammalata. Ora, però, la 17enne svedese è pronta per la sua nuova sfida: «Surriscaldamento globale e Covid», dice a Grazia «sono due crisi che devono essere gestite insieme».

Solo nel prossimo mese nel mondo verranno usati almeno mezzo miliardo di guanti monouso e un miliardo di mascherine. Una quantità di plastica che, se non smaltita correttamente, inquinerà città e mari. Esperti e attivisti spiegano al magazine come evitare il danno ecologico.

E ancora il tema dell’eco-femminismo: dalle attiviste africane che piantano alberi alle paladine della Foresta Amazzonica. Perché dove le donne rivendicano i loro diritti anche la protezione dell’ambiente fa un passo avanti.

Grazia accompagnerà le lettrici tra parchi naturali e riserve marine dove l’uomo ha rinunciato a sfruttare il patrimonio naturale: un viaggio nel Corcovado, una piccola Amazzonia nel cuore dell’America Centrale, dove piante e animali vivono in armonia lontani da minacce e inquinamento.

Il magazine racconta in questo numero i nuovi professionisti, figli della rivoluzione ecologica: giovani agricoltori che coltivano grazie a un’app, ingegneri che progettano palazzi capaci di produrre energia invece di consumarla, maghi della matematica che proteggono chi vive nelle aree a rischio studiando il clima.

Trovano spazio anche le creative digitali più influenti, pronte a curare il mondo con un nuovo stile, coloro che usano Instagram per parlare di abiti, cosmetici e cibo sostenibile e lanciano sfide ambientali ai follower.

«Magari non sarò io a cambiare la terra, ma farò di tutto perché ci riesca mio figlio Leo» dice Alessandro Gassmann a Grazia. Lo abbiamo visto fare la raccolta differenziata, pulire le strade di Roma e lanciare appelli contro chi sottovaluta i disastri ambientali. L’attore si confida con il settimanale cercando di fare un bilancio al termine di questo periodo di lockdown con uno sguardo ai tempi che verranno.

Milano dovrebbe diventare una città dove ciò che serve sia raggiungibile in meno di 15 minuti, con quartieri organizzati come piccole metropoli e nuovi modi di vivere gli spazi aperti. Il sindaco Giuseppe Sala parla a Grazia delle trasformazioni, tecnologiche ed ecologiche, necessarie all’indomani della pandemia. E spiega perché ha dedicato un libro ai cittadini che con le loro azioni cambiano il mondo in meglio.

Anche Sylvia Earle, pioniera delle oceanografe lancia il suo messaggio e a Grazia dice: «La Terra ha infinite risorse: se smettiamo di abusarne, si riprenderà». Così come Joaquin Phoenix, attore premio Oscar e anche eco attivista che non si ferma mai. Durante l’emergenza coronavirus ha distribuito pasti vegani, chiesto di adottare mucche e denunciato gli allevamenti intensivi e i mercati di carne. «Perché la vita di ogni essere vivente», dice, «è connessa a quella di tutta la Terra.

In questo numero speciale non mancano moda e bellezza Eco: un servizio dedicato ai capi naturali scattato al Giardino botanico di Adelaide in Australia e una rubrica con gli accessori realizzati con la paglia, corda e tela. La sezione della bellezza suggerisce alle lettrici i prodotti che tengono conto dell’ambiente sulla base di studi e progetti a salvaguardia di coltivazioni e specie in pericolo.

Grazia from tomorrow on newsstands with a special #Facciamocisentire

The magazine has lauched a campaign to promote women's rights under threat from the emergency
Lots of interviews, contributions and first-hand accounts with and from influential personalities such as Emma Bonino, Giovanna Botteri, Elena Bonetti, Anna Foglietta, Rose McGowan, Annalena Benini and many more

Grazia, the magazine edited by Silvia Grilli, has developed a series of initiatives to support all those women who before, after and during the lockdown have taken on professional and family commitments and now risk being left out of the labour market. And it is to these topics that Grazia has dedicated an extraordinary issue #Facciamocisentire – on newsstands from tomorrow Thursday 21 May – and a campaign launched on social media to ensure that he current health and economic emergency does not undermine women’s rights.

“Let’s be honest: women are not angels. Though this is how we have been figuratively represented and depicted during the lockdown. Angels of the hearth, while we hold the family together, angels in hospitals where we make up 80% of health workers; angels of the supermarket, where we continue to comprise the majority of workers. And whiles these so-called ‘angels’ continued to work outside or at a distance, sacrificing themselves with children, husbands, aging parents, government-appointed task forces – made up only of men – forgot about us. Because you can’t re-open Italy while keeping the schools closed. You can’t hold back female employment giving to women the role of assistance for the country. We mustn’t let the crisis become an excuse for depriving us of the rights that have been won with such difficulty. Let’s fight to honour our ambitions and liberate our dreams. We mustn’t continue to ask women to give up a part of themselves. From a great crisis it is possible to ensure that a greater awareness is born along with a country where there is more equality between men and women,” declared Silvia Grilli in her editorial.

In the special issue #Facciamocisentire (Let’s Make Ourselves Heard) Grazia has brought together first-hand stories and suggestions from readers on how to create a more equal school system; how to encourage girls and young women who too often withdraw from the competition for fear of making mistakes, how to bring up a female generation that sees power as something positive. And it also tries to understand how to involve Italian men in all this. Because women will win this battle only by convincing everyone that the sharing of duties and power between the sexes will be of benefit to men, women and the good of the country.

This is also what Senator Emma Bonino thinks, and she tells Grazia about how many women during the lockdown had to live with aggressive partners, but only a few asked for help and some lost their lives. The emergency, the Senator tells the magazine, risks silencing rights that were acquired only after years of battles. To avoid this, we need a cultural revolution that also involves and includes men.

International studies confirm that the gender gap in our country is widening. The Minster for Equal Opportunities, Elena Bonetti, explains how we can build a better society starting from the family, school textbooks and the labour market.

Grazia also publishes an account by journalist and writer Annalena Benini, who writes about the way in which the lockdown has unmasked a misapprehension: women, brought up to be generous, doubled down with home and children. Men, whenever they tried, seemed like heroes. But the disparity between such efforts, the journalist explains, should open our eyes. Because women should now have the courage to present the bill.

In the pages of the special issue #Facciamocisentire there is also the voice of Rose McGowan, one of the first to accuse American film producer Harvey Weinstein of sexual abuse. She had to sell everything, including her home, to pay for her lawyers. But the courage of this actress led to a movement that has revolutionised the world. Now she has produced an album of music to help people overcome their fears, including those concerning the pandemic. “Since I put myself out there,” she explained to Grazia, “I have learned that it is during crises that we can reconfigure our existence.”

Another woman who has been much talked about as a result of being the subject of sexist insults is Giovanna Botteri, the RAI correspondent in Beijing. She tells Grazia about her experience among the courageous women of Sarajevo, among small children under bombardment in Baghdad, in the America of Obama and Trump, and in China in the time of coronavirus. And why, as she writes, she prefers to ignore the looks of disapproval and go straight to where life is flowing more energetically.

During the pandemic actress Anna Foglietta rolled up her sleeves, oversaw her three children as the played and did their homework and saved her husband who was working from home for any inconvenience and disturbance. She did it because it came naturally, then she realised how much it was taken for granted that this is what she should do. And in her diary for Grazia she explains how it is only when tasks in the home are shred that a woman can claim to be free to be herself.

Behind the name Claire Fontaine is a couple that loves to be provocative and make us reflect on equality between the sexes. Like when, in Paris, they installed feminist slogans during an important fashion show. Grazia asked them to imagine how artists could change the relationship between men and women. While also the designers featured in the Architecture Biennale 2020 try to imagine the future of homes with and after Covid-19.

The economist Veronica De Romanis explains to Grazia why our country, in order to restart, has desperate need of quotas to put the right women in command. During the emergency women worked from home, took care of families and suffered the closure of the schools. But were excluded from the decision-making process.

The magazine also spoke to some leading female scientific researchers: “Often we just wait for others to recognise our qualities. But now we want to make ourselves heard,” they say after the inclusion of six female scientists on the government’s emergency coronavirus task force.

In Italy fathers are changing and are more involved than before. But male power remains dominant. Why is that? Psychiatrist Paolo Crepet tells Grazia about a country in which the army is made up of women, but the generals are all men. And explains that if we really had a meritocracy, we would need much more than ‘pink’ quotas.

The special will also go ‘viral’, trought a Digital PR campaign with the hashtag #FacciamociSentire.

Grazia a special Issue on newsstands: ‘Che mondo sarà’

Leading figures outline future scenarios
From Bill and Melinda Gates to Domenico Dolce and Stefano Gabbana, the Rector of Bocconi University to Cristina Comencini, Giuseppe Culicchia, Letizia Muratori, Vandana Shiva and many more

Across the world, the pandemic has faced us with a new normal, comprised of social distancing, and new rules to protect ourselves and others. But what will the coming months be like as we await the discovery of a vaccine? Grazia, the magazine edited by Silvia Grilli, tries to offer its readers some answers with the help of a range of authoritative voices.

Starting with two of the world’s leading funders of research, Bill and Melinda Gates, who have donated an unprecedented sum to finding a vaccine against Covid-19 and become a global point of reference. But the couple is looking further ahead, and the philanthropists explain Grazia when we will overcome the emergency and which of the innovations of this period will help to protect us from future epidemics.

But Grazia is also fashion, so the designers Domenico Dolce and Stefano Gabbana talk about the future that awaits Made in Italy and for which they are ready.

A new vision of the future of our school system comes from Gianmario Verona, economist and Rector of Milan’s Bocconi University who outlines how the pandemic has modernised Italian universities which are now planning the next step forward.

The Mondadori Group magazine has also collected opinions on the future of the arts and cinema. Film director Cristina Comencini tells Grazia that only when we can go back to cinemas, after months of watching films and series on TV, will we understand how much we have missed the big screen, Because, as she explains, sharing stories with others will have a new meaning. Above all if they are stories about how we have been reborn after the pandemic.

Other leading names include Giuseppe Culicchia who, for Grazia, a tomorrow of many unknowns and a certainty: that we will continue to look in books for what we miss in reality, because he is convinced that with the practice we’ve gained from the restrictions it will be as if we are in a maze in which each one of us will have to find our way and accept a new kind of normality.

Also Letizia Muratori says that our experience of home isolation has been like living in an eternal present and as the restrictions are lifted, the writer tells Grazia, we will have to discover how to live in a smaller and more protected reality, in which there will be Perspex panels and looking into the eyes of others will be a different experience.

Behind a world turned upside down and the spread of the coronavirus there is male domination. This is the view of the Indian environmentalist Vandana Shiva, who, in order to build a different future, asks for a handover of power: from men, accustomed to the unrestrained exploitation of nature, to a female balance that takes account of every aspect of creation.

This special issue of Grazia also features contributions from the influencer Marta Pozzan, music producer David Guetta, manager Luca Finardi as well as the managers of a number of international schools in Italy who are examining the positive experiences of their sister schools around the world.

Grazia, the leading 100% Italian fashion brand, available around the world in 20 international editions and a voice for style and news, is on the frontline with a series of extraordinary issues that deal with big topics and the #facciamocisentire (#LetsMakeOurselvesHeard) campaign in favour of gender equality in a moment in which it is under threat. In fact, the magazine is strongly supporting the women who during the health and economic crisis are more than eve on the frontline and risk being forgotten, when they really need to be heard.

Grazia: on the cover top model Stella Maxwell wearing a face mask

THE MAGAZINE LAUNCHES A CAMPAIGN IN FAVOUR OF WOMEN WORKERS IN A PERIOD WHEN THE SCOOLS ARE CLOSED
Grazia is the first in Italy to feature a model with a face mask
The magazine is supporting women who, during the health and economic crisis, are more than ever on the front line and risking to be ignored while what they want is to be heard

Grazia, the Mondadori Group magazine edited by Silvia Grilli, is the first Italian title to feature a model on the cover wearing a face mask. The model Stella Maxwell, well-known for her anti-conformist lifestyle, is the protagonist of a real and highly relevant shot. “Fashion,” says Stella, “has always helped to overcome difficulties and also in this health emergency it can do so again.”

Grazia, Italy’s leading 100% Italian fashion brand, with 20 international editions, and the voice of style and news, in the issue on newsstands from tomorrow has given space to a journalistic investigation and campaign aimed at ensuring that the emergency does not become a pretext for setting aside the freedoms that women have gained. The investigation explores the forced return of women to the home in a period when schools are closed, with interviews with the Minister for Equal Opportunities and the Family, Emma Bonetti, the mayor of Turin, Chiara Appendino, the mayor of Milan, Beppe Sala, the leader of Fratelli d’Italia, Giorgia Meloni, the economist, Paola Profeta, and many others.

In her editorial, Silvia Grilli writes: “Visible in public places, such as hospitals and scientific laboratories, making the sacrifices of researchers, doctors and nurses. Invisible within families as they try to reconcile remote working with the duties of mother, cook, cleaner, carer of elderly relatives and teacher of children working online during school closures. In a fair world, family management would be shared equally between husbands and wives, given that it takes two to make children just as it should take two to put on the washing machine. But we know that a fairer world cannot be realised in two months, it takes years of education to achieve gender equality. From 4 May Italy will gradually reopen, while schools, kindergartens and nurseries will certainly remain closed until September. Consequently, women will remain the only social service available to deal with children and the elderly. But the problem is that nine million Italian women Italian also work outside the home. Many of us wonder how and if we can go back to work. Who will take care of the children left at home? Who will care for the elderly in the family? How many of us will be forced to resign to take on the totalizing role of the housewife?” Silvia Grilli concludes, as she launches a campaign.

Readers can share their experiences with the magazine and Grazia’s social media profiles, as well as making proposals to present to government and politicians to resolve the issues.

The issue on newsstands from tomorrow also addresses the topic of love and sex in a time of coronavirus. The government has decreed that from 4 May it will be possible to visit relatives or ‘kin’, and, apparently this refers also to “stable relationships”. But there is a certain vagueness about the term “stable relationship”, what does the decree really mean? Who decides whether a relationship is stable or not? The lockdown has obliged many of the undecideds and on-off couples to make a choice: fragile links can break, while, on the other hand, more solid ones can become stronger. The magazine has brought together a range of opinions: from the actress Bianca Nappi, to the actor and writer Paolo Stella, as well as the writer Federica Bosco and actress Federica Fracassi.

Plus: what will be the medium and long-term impact on relationships? “History shows us that, after an emergency, we tend to go back to our old habits,” observes the sexologist Gaia Polloni. “But, it’s also true that we are discovering that the online world works. The change could be quite significant.” In fact, Facebook has lost no time in launching Tuned, an app developed especially for couples living remotely.

Following the measures introduced by the prime minister Giuseppe Conte for dealing with the so-called Phase 2, Grazia also examines how we are going to deal with things such holidays, weddings and the reopening of restaurants.

But there is also space for entertainment, with interviews with the actress Cate Blanchett in lockdown, the singers Benji and Fede who are splitting, and Coco Rebecca Edogamhe, protagonist of the original new Italian series on Netflix, Summertime, based on the book by Federico Moccia.

Grazia presents Together – Made in Grazia

The third collection Issue with stories, images and interviews on the Issue of inclusion and ways of combatting discrimination

Grazia, the Mondadori Group magazine edited by Silvia Grilli presents Together – Made in Grazia the third collectors’ issue, available on newsstands and at selected bookshops from 17 September.

Following the first issue dedicated to great Italian talent and the second which explored the future, this new edition will examine issues such as: inclusion, the fight against prejudice and discrimination, safeguarding the planet, the battle against digital bullying and probes new ways of working “together” to build a better world and the necessity to get active to combat all forms of discrimination.

“If divisions prevent us from finding a better way, with this special publication we want to contribute to overcoming the barriers, advancing rights and their constant defence. Because rights are never definitive, but are always provisional if we do not continuously fight to safeguard them,” declared the editor of Grazia Silvia Grilli.

The most significant contributions to this issue are by: writer and winner of the Premio Strega Edoardo Albinati who describes the discovery of beauty in mental distress, Marco Balzano winner of the Flaiano, Campiello, Bagutta prizes and the Prix Méditerranée who writes about the encounter of cultures that finally open up after a period of diffidence.

Also the writer Teresa Ciabatti interviews Renato Zero and does not refrain from singing of the utopia of a better world. Oscar-winner Jane Fonda reflects on the taboos in a society that excludes women because of their age while pop star Bebe Rexha makes peace with her body and recounts how only love and pride in ourselves can demolish discriminations against our bodies.

Another Oscar-winner, the director Oliver Stone, denounces the conformism of Hollywood, and in an intense interview with Pulitzer prize-winner Michael Cunningham, screenwriter Ivan Cotroneo looks at the fight against homophobia, which cannot exist without a fight against sexism, racism and anti-Semitism.

Extensive space is also given to fashion, with spectacular images in honour of an idea of beauty able to embrace also imperfections and articles inspired by nature and encounters between different cultures.

Together – Made in Grazia aims to probe the human soul, put itself in the shoes of others, and to embrace differences.

For Mediamond this third collection from Grazia once again confirms the great interest of the advertising market, marked by an excellent +23% increase in ad pages and a rise of +17% in ad revenues compared with the last issue published at the beginning of 2019.

Grazia: Silvia Grilli selects Chiara Ferragni as guest editor for an issue

A special issue focusing on female talent and women to be inspired by
The passions, fashion, commitment and film of the world’s most followed digital entrepreneur

Silvia Grilli, editor of Grazia – the leading 100% Italian fashion brand present around the world with 20 international editions – has selected Chiara Ferragni as guest editor of the new issue of Grazia dedicated to female power and talent, on newsstands from Thursday 29 August. The world’s most followed female digital entrepreneur will also be the protagonist of the cover stories of Grazia in the UK, Germany, Holland, the Middle East and Russia.

For the first time in the role of guest editor, Chiara Ferragni, who is also the subject of the documentary Chiara Ferragni – Unposted, which will be presented on 4 September at the Venice Film Festival, has worked together with the editor Silvia Grilli on the creation of the issue: from the fashion pages, in which she also poses for the photographer Yu Tsai in a shooting in Los Angeles, to interviews, news and current affairs features, as well as the beauty and travel sections, with an open and inclusive approach to the latest trends.

«For some time Grazia under my editorship has had a special relationship with female digital entrepreneurs. We were the first to launch a team of influencers when the fashion establishment had not yet understood their significance. We were also the first to organise – along with Chiara Ferragni’s The Blonde Salad – an exhibition on the revolution provoked by street style in the world of fashion,» explained Grazia editor Silvia Grilli. «I have a long-standing and consolidated relationship with Chiara so, to coincide with the presentation of the documentary film about her life at the Venice Film Festival, I asked her to work with us as guest editor on a special issue, and she enthusiastically accepted. So here we are with this special edition of Grazia dedicated to women with power, features on the most pressing issues of the moment and, of course, Chiara’s world: her passions, her fashion, her commitment and, also, the film about her life. We have also involved five other international editions of the magazine who have joined us on this adventure.»

«When Silvia Grilli, the editor who first believed in me and put me on the cover five years ago – the realisation of a dream – asked me to be the guest editor of an issue, I wasn’t sure I would be up to the task. So we worked together on this issue to remind everyone to follow their dreams, also, even especially, when they fly in the face of other people’s judgements. And for me this has been another dream come true,» declared Chiara Ferragni.

A collector’s issue, of more than 200 pages, that pays homage to the talent, ambition and style of women through portraits of special women to be inspired by, and presented in the words of exceptional reporters, starting with Chiara Ferragni herself, interviewed by Teresa Ciabatti, along with other outstanding figures such as Facebook chief operating officer Sheryl Sandberg, television host, actress and producer Oprah Winfrey, the creative director of Dior Maria Grazia Chiuri, Italian astronaut Samantha Cristoforetti, the artistic director of Givenchy Clare Waight Keller, and actress Margot Robbie.

The features of the week also include a special on digital bullying, an issue to which both Silvia Grilli and Chiara Ferragni are particularly committed, and a survey on how our diet will change in the future, due to new technologies and environmental sustainability.

The new issue of Grazia also gives space to Chiara Ferragni’s passions, objects of desire and favourite places, which she has selected for readers from among her most loved places in Milan, Los Angeles, Paris and London. There will, of course, also be beauty advice, with a feature on highlighters, one of Chiara’s cosmetic passions, and a classification of the latest red carpet looks, commented on by Chiara Ferragni herself.

The special issue has attracted great interest also in terms of advertising sales as this editorial initiative has been well received by a number of clients resulting in revenues that have almost tripled.

This four-handed project has made it possible to bring together the values that Grazia has championed for more than 80 years, accompanying generations of women with a unique formula that combines fashion, news and current affairs, which has consequently cemented the privileged relationship that the brand has always had with the digital world, social media and fashion influencers, now a fundamental element of the fashion system.

Today Grazia’s communication platform in Italy can count on the circulation of 156,000 copies (Source: Ads, monthly average Jan-May 2019) and 785,000 readers (Source: Audipress 2019/I), the web site Grazia.it, has 3 million unique users per month (Source: Audiweb, monthly average Mar-May 2019), social media channels with a reach of 14 million, special events, the Factory of influencers and the creative agency Grazia Creative Lab. The global multichannel system Grazia International Network every month reaches an overall community of 15 million readers, with a monthly circulation of 10 million copies, and 35 million unique users, as well as over 15 million followers on social media.

The launch of this new issue of Grazia will be supported by an advertising campaign planned across print, radio, web, social and DOOH.

Grazia will be available on newsstands from Thursday 29 August at the price of €2.

Grazia sarà in edicola da giovedì 29 agosto al prezzo di 2 euro.

At the cinema with Grazia – ‘Il campione’, the latest film starring Stefano Accorsi, an exclusive premiere for Grazia readers

Grazia, the magazine edited by Silvia Grilli, intensifies its relationship with the world of cinema.

Grazia and QMI Stardust, a leading entertainment marketing and communication agency organised a special screening on Tuesday 16 April for loyal readers and fans of the magazine at the Anteo Palazzo del Cinema in Milan of Il Campione, the latest film starring Stefano Accorsi.

In addition to Silvia Grilli, the editor of Grazia, also present at the screening were the star of the film, its director Leonardo D’Agostini, the producer Matteo Rovere and the screenwriters Giulia Steigerwalt and Antonella Lattanzi.

Il Campione is the story of Christian Ferro (played by Andrea Carpenzano), a genial and unruly football superstar, an idol to fans across the world, but whose antics make him a constant target of the media. How can he be put back on the straight and narrow? The chairman of his club has an idea: a weekly exam: If he doesn’t pass, he doesn’t play. Right up until he passes his high school diploma.

The film, in cinemas from today, will be much discussed, given that it starts from a common prejudice that great football players are often both uneducated and undisciplined. But there is much more to this film: there is an encounter between two apparently opposing lifestyles. That of the football player Christian Ferro and his somewhat solitary and reserved teacher, Valerio Fioretti (played by Accorsi), who has to deal with a difficult past. At the beginning they are not able to communicate, then they develop a relationship based on mutual respect and affection, that enables both of them to grow.

At the beginning of the film the teacher is weary and demotivated, but the discovers that: “For the first time I’ve once again discovered that I like this job.” The goal-scorer, meanwhile, gradually learns to keep a check on his anger and understands that the biggest challenge he faces in life is not on the field, but with himself.

The film, a Groenlandia production with Rai Cinema in association with 3 Marys Entertainment, is produced by Matteo Rovere and Sydney Sibilia and distributed by 01Distribution.