Social Media Week Milan

Monday 17 February sees the start of Social Media Week 2014 which returns to Milan for the second year in a row thanks to Digital Marketing agency Hagakure and with the support of the City of Milan and Expo 2015, with the theme “The Future of Now: Living Connected”. The first event will be on Monday 17 with the opening ceremony at Palazzo Marino from 9.30 to 11.00. A complete programme for the week is available at http://socialmediaweek.org/milan/schedule/ where you can register to take part in the single events. Participation is free of charge but numbers are limited. To interact with the speakers and organisers during the event, the official hashtag for all social media platforms is è #SMWmilan.

Also this year the main locations will be Palazzo Reale, the Urban Center in Galleria Vittorio Emanuele and the Mondadori events space in Piazza del Duomo. Almost all of the events will also be available in live streaming in collaboration with TIM, the mobile brand of Telecom Italia, on the site Live.tim.it/smw and that of social media week, www.socialmediaweek.org/milan.

This edition of the event has been made possible thanks to: Nokia, also this year in the role of City Headline Sponsor, the Main Partners: TIM, Philips. and Partners: Coca-Cola, Widiba, Microsoft, Yahoo, Europ Assistance, the Media Partners: Corriere della Sera, Mondadori, Wired, Radio Deejay, ZERO, SPAM Magazine, Ebuzzing, TVN, Technical Partners: Nescafé Dolce Gusto, Airbnb, Uber and Community Partners: Igers Italia, Talent Garden.

This year’s social event will feature international guest speakers such as Rohan Gunatillake (Monday 17 at Palazzo Reale with a keynote speech on digital meditation), Cindy Gallop, (Tuesday 18 at Palazzo Reale during the session “Make love, not porno”), Kenyatta Cheese, (Wednesday 19 at Palazzo Reale will talk about Social TV) and Tomonori Kagaya (Thursday 20 at Palazzo Reale will examine the topic of wearables and bio-sensing technologies).

On Monday 17 February there will also be a discussion about Twitter and possible developments in Italy ( “Inventare (il futuro di) Twitter in Italia” at 3.30 pm at the Mondadori events space) and starting from the book by Nick Bilton newly published in Italy by Mondadori, Inventare Twitter, which tells the story of the four founders of the American company.

On Tuesday 18 from 4.00 to 6.00 pm at Palazzo Reale, Social Media Week will host the Radio Deejay programme “A tu per Gu” presented by Guglielmo Scilla. For the first time the staff of the radio station will be on stage to present the first live show to the web world. On Wednesday 19 Social Media Week will move to the New Rocket club in Milan (Alzaia Naviglio Grande 98) for the official party of the world’s most social week.

After throwing off its party clothes, the Social world will put on its running shoes for the SMW Explorer Run, the year’s most social run in the company of Internet Explorer and the Podisti Da Marte who will celebrate their 5th anniversary. The appointment is for Thursday 20 February at around 7.00 pm in Corso Como with the start scheduled for 7.30 pm and a route of about one hour that will take in many of the city’s most characteristic highlights.

The Mondadori Group is the media partner of the latest edition of Social Media Week, the event dedicated to social media that takes place in the same week in New York, Tokyo, Bangalore, Barcelona, Copenhagen, Lagos, Hamburg and Milan on the theme of “The Future of Now: Living Connected”.

The Milan event that will run from 17 to 21 February 2014 will feature over 40 events with 100 Italian and international speakers and explore the most original ideas and trends related to being always connected and living an authentic digital lifestyle.

Five days of meetings and encounters that will take place in nerve points of the centre of the city. Among the official locations of the event will be the Mondadori events space in Piazza del Duomo, that will also be accessible in streaming.

The Mondadori Group will be present at numerous single events, including: a conversation on the future of Twitter, to mark the publication in Italy of the book by Nick Bilton (Inventare Twitter, Edizioni Mondadori), which tells the story of the four founders of the American company; a workshop on the new degrees of separation, that have gone from 6 to 2 (based on the title of a book about to be published by Sperling&Kupfer); the launch of a new publishing initiative linked to the pop-publishing web site Scrivo.me. With Donna Moderna and Grazia a discussion will take place about issues related to storytelling with a female perspective and on beauty. Finally, the photographers of Mondadori Portfolio will teach some of the tricks of the trade to aspiring food bloggers: recipes are important, but photographic quality if fundamental.

The Social Media Week’s Digital Gift Box will contain offers on books, magazines, applications and other Mondadori products produced ad hoc for the participants of the event.

The entire Social Media Week can be followed live from the official Facebook, Twitter and Instagram (@SMWmilan) accounts and Mondadori’s digital channels, using the hashtag #SMWmilan.

An updated calendar of events for the Social Media Week is available at http://socialmediaweek.org/milan/schedule/.

The Mondadori Group is a media partner of the new edition of Social Media Week that begins today in Milan in conjunction with nine other cities around the world. The event, which will continue until Friday 22 February, is dedicated to the analysis of the role of social media in both the public and private aspects of people’s lives.

Mondadori, a leader in magazine and book publishing and with the most extensive network of bookstores in Italy, has always paid attention to the languages ​​and forms of communication of all of its communities of readers, both print and digital. The Group is present online with dozens of brands active on all of the major platforms and follows with interest the creativity and dynamics of the social landscape.

The social profiles of the Group include more than one million fans on Facebook and 700 thousand followers on Twitter. The company’s profile on Linkedin now has more than 10,000 contacts. Meanwhile the company’s brands are also active on other social networks, including YouTube, Pinterest and Tumblr.

On the occasion of Social Media Week, Mondadori’s digital channels will cover the issues emerging from the presentations, discussions and workshops, drawing up an outline of the new scenarios in media and technology. The Group will also make its own event space InMondadori (inlibreria.inmondadori.it), at its store in Piazza Duomo in Milan, available, making it one of the official locations of Social Media Week and host to some of the daily events in the programme.

Some of the most anticipated events include:

– on Tuesday 19 February, from 1pm “La città che dà spazio al tempo: conciliazione e work-life balance”, moderated by Annalisa Monfreda, editor of Donna Moderna;

– on Tuesday 19 February, from 3pm, “Facciamoci avanti. Le donne, il lavoro e la voglia di riuscire” (Putting ourselves forward. Women, work and the will to succeed), with Laura Donnini, general manager of Edizioni Mondadori. A round table discussion, organised in association with Valore D, and inspired by the book by Sheryl Sandberg, COO of Facebook, Facciamoci avanti (Lean In), which will be published in Italy on 12 March.

– on Wednesday 20 February, from 3pm, a panel discussion and analysis of the links between social media and the law, starting from the recent shutdown of the site Avaxhome.ws;

– on Wednesday 20 February, from 7pm, “Communicating Fashion on Tumblr”, a discussion led by Tamu McPherson, Style Director of Grazia.it;

– on Friday 22 February at 3pm, “Twitter: a guide to digital chat”, with Stefano Jugo, head of editorial marketing at Giulio Einaudi Editore.

Social Media Week will be followed by R101, which will give a voice to many of the most important personalities of the Italian net during the station’s most popular programmes.

You can follow Social Media Week on Twitter using the hashtag #SMWMilan

An up-to-date calendar of the events of Social Media Week is available at

socialmediaweek.org/milan/schedule/

The Mondadori Group is a media partner of the new edition of Social Media Week that, from 18 to 22 February, returns to Milan in conjunction with nine other cities around the world.
The event is dedicated to the analysis of the role of social media in both the public and private aspects of people’s lives.

Mondadori, a leader in magazine and book publishing and with the most extensive network of bookstores in Italy, has always paid attention to the languages and forms of communication of all of its communities of readers, both print and digital. The Group is present online with dozens of brands active on all of the major platforms and follows with interest the creativity and dynamics of the social landscape.
The social profiles of the Group include more than one million fans on Facebook and 700 thousand followers on Twitter. The company’s profile on Linkedin now has more than 9,500 contacts. Meanwhile the company’s brands are also active on other social networks, including YouTube, Pinterest and Tumblr.

On the occasion of Social Media Week, Mondadori’s digital channels will cover the issues emerging from the presentations, discussions and workshops, drawing up an outline of the new scenarios in media and technology.
The Group will also make its own event space InMondadori, at its store in Piazza Duomo in Milan, available, making it one of the official locations of Social Media Week and host to some of the daily events in the programme.

Among the most anticipated events on Tuesday 19 February, from 3pm, a round table discussion “Facciamoci avanti. Le donne, il lavoro e la voglia di riuscire” (Putting ourselves forward. Women, work and the will to succeed), with Laura Donnini, general manager of Edizioni Mondadori. The meeting, organised in collaboration with Valore D, discusses the issues raised by the book by Sheryl Sandberg, COO of Facebook, Facciamoci avanti (Lean In), which will be published in Italy on 12 March.

Another woman will be the main guest of the evening dedicated to the use of Tumblr in the fashion world: Tamu McPherson, Style Director of Grazia.it, will lead the discussion at the meeting on Wednesday 20 February at 7.30pm with Valentine Uhovski, Tumblr‘s Fashion Evangelist.

A panel devoted to legal issues in social media will provide an opportunity to discuss the forced closure of the site Avaxhome.ws, obtained by the Mondadori Group in the autumn: on Wednesday 20 February at 3pm legal experts will attempt to clarify the not subtle difference between the free movement of editorial content and crimes committed on the net.

Social Media Week will be followed by R101, which will give a voice to many of the most important personalities of the Italian net during the station’s most popular programmes.

An up-to-date calendar of the events of Social Media Week is available at http://socialmediaweek.org/milan/schedule/