Christmas is a time for music and solidarity with Sorrisi Live – Un sorriso per Natale, the exclusive digital concert TV Sorrisi e Canzoni, the entertainment world’s landmark brand, will present this evening, Wednesday 22 December, so that readers, followers, and fans can enjoy the festive atmosphere together with the top names in Italy’s recording industry.
Following 2020’s great success, the event this year will see the participation of 9 of today’s most popular young artists, ready to offer special good wishes to all their fans from 7pm on the website and on the magazine’s Instagram and Facebook channels.
The artists performing on the Sorrisi Live stage will be Gaia, Francesca Michielin, Federico Rossi, The Kolors, Arisa, Deddy, Emma Muscat and Rocco Hunt, while one of the big names from last year’s concert, Francesco Gabbani, will be making a return appearance.
Hugely talented musicians and singer-songwriters, who will lead the Sorrisi audience into the warm and familiar Christmas mood with an exclusive acoustic version of songs from their personal repertoires.
A playlist of the voices most admired by the young generation, who will give the concert even greater appeal thanks to their popularity on the social networks, engaging an even larger audience and demonstrating the privileged relationship that has always existed between Italy’s best-selling weekly magazine and artists of every generation.
The concert – which can be watched and re-watched on Sorrisi.com and the magazine’s social profiles – will be presented by Gabriele Corsi, with the participation of the event’s host, Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.
«This year once again we have the pleasure of offering our readers and social media followers a unique and special Christmas concert, with leading artistes who responded enthusiastically to our invitation and whom I thank most warmly. I’m especially grateful to them because the concert allows us to help many unfortunate children through the Dottor Sorriso Foundation,» said Aldo Vitali.
The concert will indeed provide an opportunity to offer a smile to the families who will be spending the festivities in hospital wards, thanks to the support Sorrisi has decided to give to the Dottor Sorriso Foundation. The foundation has been working in hospitals across Italy for more than 25 years, promoting the Smile Therapy to brighten small patients’ stay in hospital and help them cope with their illness with renewed optimism.
«For the second year, I have the honour and pleasure of joining the editor of Sorrisi to present the Christmas concert. This is turning into a wonderful tradition which, hopefully, we shall soon be able to hold live, » said Gabriele Corsi. «On television, on radio, at events, I always try to get people smiling. So what better occasion, as we celebrate Christmas, than the Sorrisi concert in collaboration with our friends from Dottor Sorriso?»
With the Sorrisi Live – Un sorriso per Natale concert, TV Sorrisi e Canzoni confirms its standing as a constantly evolving brand with the power to bring together artistes and entertainers, a public of 5.7 million readers and users a month (source: Nielsen Media Impact Data fusion, May 2021) and a community of 950,000 fans on the social networks (source: Shareablee e Insight, October 2021), thanks to an editorial offer comprising the magazine, the website, social media and events.
Click here for information on how to make a donation to the Dottor Sorriso Foundation project.