Segrate, 27 May 2019 – Starbene and Mypersonaltrainer, the Mondadori Group brands that are points of reference in the world of wellness, are launch the first edition of Milano Wellness Weekend, a three-day event featuring free medical advice, encounters with exceptional guests and yoga training, aimed at all-round wellbeing for the whole family.

Prevention, a healthy diet, beauty and physical exercise will be the protagonists of this initiative, which is also supported by the City of Milan and open to the public and which will take place from 31 May to 2 June at the Fondazione Riccardo Catella, a body that since 2007 has promoted a culture of sustainability in urban development through projects to enhance public spaces and green areas.

The project is the result of the success of other initiatives dedicated to wellness organised by Starbene in Milan and Salerno, with over 4,000 visitors, and that this year will be enriched by the collaboration of Mypersonaltrainer.

The philosophy of healthy living and taking care of oneself as a lifestyle choice is the main guideline for the event, in line with the mission that the two Mondadori Group brands pursue every day, reaching an overall audience of 13 million users.

The main focus of the Milano Wellness Weekend will be the Wellbeing of the Senses, featuring experiential paths, medical advice and fitness, in collaboration with partner companies such as: Gruppo Ospedaliero San Donato, Perfetti Van Melle, Scholl, the Croatian Tourist Board, Incarose, Citrus l’Orto Italiano, Compagnia Italiana Sali, Deisa Ebano, YogaEssential, Voden, Ad Pharm, Orthesys and Tatadok.

Programme

With activities organised from 2 pm until 7 pm on the Friday, and from 10 am until 7 pm on the Saturday and Sunday, the programme will feature:

• Free medical advice: where it will be possible to book a free appointment on the Starbene and MyPersonalTrainer site with a doctor from the Gruppo Ospedaliero San Donato, Italy’s leading healthcare group with 18 hospitals in the Lombardy and Emilia Romagna regions. Available for consultations will be a nutritionist, a dermatologist, a gastroenterologist, a gynaecologist, a cardiologist and neurologist.
• Talks: conducted by experts from the editorial teams of the two brands dedicated to the importance of prevention and healthy lifestyles, with special guests including Paolo Veronesi, director of the surgical oncology division at the IEO Istituto Europeo di Oncologia; Johanna Maggy, pilates instructor and holistic coach; Mara Navarria, world champion fencer, along with Alessandro Vergendo, human resources facilitator; Attilio Speciani, a specialist in clinical allergology and immunology; Nicola Sorrentino, specialist in food science and dietetics; Terenzio Traisci, a good mood psychologist; Pier Mario Biava, doctor and researcher of the Multimedica Institute of hospitalization and care; Anna Seddone, creator of the Full-Breathing method, instructor at the Apnea Academy and former member of the Italian freediving team and Joanna Hakimova, founder of Natural BioLifting, biologist, and a specialist in bioesthetics and natural medicine.
• Wellbeing: an experiential path associated with the five senses. Starting with hearing with a mindfulness corner, with exercises associated with listening to music with soothing and relaxing effects and guided meditation lessons; sight involving a fundus test and for taste a sensorial experience; for touch it will be possible to have a skin hydration test and get beauty tips for the skin; finally for smell, a phyto-aromatic test will demonstrate how the anti-inflammatory properties of essential oils can offer a valid response in the treatment of allergies.
• Fitness and prevention: functional training for the wellbeing of the entire sensory sphere, such as yoga classes, in collaboration with YogaEssential Milan and yoga teacher Martina Sergi, accompanied by a prevention corner with postural analysis and a biometric assessment of weight, blood pressure, fat and lean mass and heart rate.
• Kids Area: activities and labs for younger visitors and a corner dedicated to diet, in collaboration with Gruppo Ospedaliero San Donato.

An advertising campaign in support of the  Milano Wellness Weekend initiative has been developed by Wavemaker Content (the WM team that oversees the conception, creation and management of cross-channel content) across a range of media: newspapers; the magazines of the Mondadori Group; radio, with commercial on Radio Italia, R10 and Radio Monte Carlo; and social media, in particular on Facebook; iDD Magazine, the DOOH (Digital Out of home) circuit, that combines  advertising with the editorial content of Mondadori’s  lifestyle titles.

The event is curated by My Events.

For a full programme, info and enrolment: starbene.it and mypersonaltrainer.it

Starbene, the Mondadori Group brand that is a point of reference in the world of wellness, from this week will have a new look and more contemporary and inspirational content, in line with the philosophy of self-care as a lifestyle.

Lighter backgrounds and a more airy layout give the new magazine a mindfulness inspired look, with more focus on the content that is highlighted by new pastel colours to facilitate a more harmonious reading, consistent with the healthy lifestyle promoted by the brand.

The new Starbene will reach an even broader and younger audience, with the extension of the reach also to the under-40sm engaging and stimulating their curiosity also on social networks, in particular, on Instagram, through tips and suggestions from the good mood psychologist, short videos about diet, nature-related images, and mindfulness stories and. graphics.

The magazine will also capture the attention of readers thanks to the involvement of new protagonists, such as influencers from the wellness sector and athletes, as well as the established contributions from the doctors who have always featured in the weekly.

“Starbene will continue to count on the advice and support of over 40 doctors, guaranteeing up-to-date scientific authoritativeness and reliability. While at the same time opening up to the world of influencers, able to more effectively engage readers, who feel they are closer to them. The magazine has also assembled a team of 12 social ambassador who will produce absolutely new content for the title and amplify the message through their communities,” underlined Annalisa Monfreda, the editor of Starbene.

The 12 influencers, among some of the best-known in the wellbeing sector, will, over the weeks, talks to readers and users about sport, food, health and wellbeing. The athletes will engage and attract readers to their world with a female-based empowerment, tanging from their relationship with beauty and fashion, diet and physical activity. For the first time, the Starbene experts will have more space to give advice, suggestions and reflections while examining issues of general interest in the field of health, along with solutions, remedies and explanations.

The new Starbene will also have new sections, enhanced with interviews, at three speeds, that will be developed inside the magazine: an initial section, focusing on quick easy to read news, a central section for short background details, and the final section, with columns and feature to cut out and keep.

The magazine will also express its content through special multi-channel projects and events with the participation of bloggers and influencers.

The launch will be supported by an advertising campaign developed by the Wavemaker agency, across print media, web sites, social media and direct marketing.

Further success for the Mondadori Group in the digital area as it is confirmed as Italy’s leading publisher in the list drawn up by Comscore. According to the figures for November 2018, the audience of the Mondadori brands reached 30 million unique users per month, an 11% increase on the previous year.

In a market in which the digital population is constantly expanding, Mondadori’s reach is conformed as the most extensive among Italian publishers (75%): with three out of four people visiting the Group’s sites and using a unique offer of quality content.

A breakthrough to which a special contribution has been made by the success of some of Mondadori’s strongest brands, which provide a prompt response to the needs of the population by covering a range of interests in the areas of food, beauty and wellnes.

These include, Giallozafferano, the point of reference for Italian food lovers, with a peak audience of almost 16 million unique users per month; Donna Moderna, which, with over 13 million unique users per month, confirmed its position as the publishing network of reference for women in Italy; Starbene, which, along with Mypersonaltrainer, is the leader in the world of health and wellness, reaching 10 million unique users per month.

Mondadori starts the new year also as the leading publisher on social networks, thanks to a fan base across the Group’s 100 social media properties that have an overall total of 26 million fans on Facebook, Instagram and YouTube.

Following the success of the first edition, Starbene, the Mondadori Group brand that is a point of reference in world of health and wellbeing,  is doubling up its Week End of Wellbeing  events.

The first will take place on 29 and 30 September in Salerno – with the patronage of the Municipality – in the portico of the Teatro Augusteo, in Piazza Amendola, while the second is scheduled for 20 and 21 October, in Milan, at Spaces, in the Porta Nuova district.

“Our Week End of Wellbeing events make an important contribution to the mission that Starbene pursues every week on newsstands and every day on the web: the promotion of health and prevention as a lifestyle choice. Both in Salerno and Milan, we will do the same using the voices of experts and exceptional witnesses from the world of sport,” announced Annalisa Monfreda, editor of Starbene.

The events in the two cities are open to the public and foresee two days wholly dedicated to free medical advice, prevention, healthy diet, beauty and fitness.

The programme of the initiative is organised in four macro areas:

– Free medical advice: visitors will be able to talk free of charge to a specialist from the Gruppo Ospedaliero San Donato – Italy’s leading hospital group with 18 hospitals in Italy – in Lombardy and Emilia Romagna, of which 3 are inpatient and research institutes – about fundamental issues for the health of the family, such as cardiology, gastroenterology, nutrition and many more.

– Talks: discussions presented by experts from the Starbene team and dedicated to the importance of prevention and health lifestyles, with special guests such as the Italian beach volley champion Laura Giombini, Aviere Scelto from the Italian Air Force and Agata Zuccarelli (on Saturday 29 September in Salerno); the fencer Elisa Di Francisca, two-time competitor at the Olympic Games in London 2012 and silver medal winner at the Olympic Games in Rio 2016; Sara Cardin, the Italian world and European karate champion  and Marta Pagnini, the former captain of the Italian national gymnastics team (in Milan on 20 and 21 October).

Presenting the discussions will be the “good mood psychologist” Terenzio Traisci, work psychologist, writer, trainer and stress management specialist.

– Fitness: special classes run by personal trainers.

– Beauty: specialist hair and scalp analysis.

The Milan event will also feature a kids area with science workshops run in collaboration with Focus Junior.

This kind of initiative – commented the advertising sales company Mediamond – offer an important opportunity for companies in the sector. In fact, during the Starbene Week End events a number of brand take an active part in the programme and are able to meet their target customers in a valuable and structured context. Like Bioscalin, for example, that makes its specialist available for free hair and scalp analysis, original Fiori di Bach– Rescue that offers personalised advice, Dr Farmer that offers oxidative toxins tests and Villaggi Fitness Virgin Active, that organise special classes with personal trainers. In addition, the event will also see the active participation of Amor di Vita, Arla, Blistex, Candia, the Croatian Tourist Board, DaunenStep, Infoestetica and Seki.

For a full programme, information and enrolments, please go to: Starbene.it

Starbene, the Mondadori Brand that is a point of reference in the world of health and wellbeing, is organising for the first time a free two-day event entirely dedicated to prevention, healthy eating, beauty and fitness in order to celebrate with its audience forty years of authoritativeness and competence.

A Weekend of Wellbeing, on 21 and 22 October at the Microsoft House in Viale Pasubio in Milan, with a full programme of events run in conjunction with outstanding collaborators: not just the usual team of experts that Starbene depends on, but also doctors from the Gruppo Ospedaliero San Donato – the patron of the event -, Virgin Active personal trainers, chefs from the Sale&Pepe cooking school and beauty experts from important companies in the cosmetics sector.

“The mission of Starbene is to consider health as a question of lifestyle. A way of ensuring that a balanced diet, appropriate physical exercise and an awareness of one’s body becomes a question of habit. What could be better than a weekend of wellbeing to promote this philosophy? During the two days at Microsoft House we will offer participants the wellness kit that everyone needs,” said the editor ofStarbene, Annalisa Monfreda.

The programme is organised in four macro areas, with events taking place from 10 am to 7 pm.

• free medical check ups: on the Starbene website, you can book your free appointment with a doctor from the Gruppo Ospedaliero San Donato – Italy’s leading hospital group with 18 hospitals, in Lombardy and Emilia Romagna – including specialists in gastroenterology, nutrition, gynaecology, cardiology, as well as senology, urology, dermatology, ophthalmology, ENT, pulmonology, dentistry and aesthetic surgery;
• showcooking: nutritionists from both Starbene and the Gruppo Ospedaliero San Donato, together with chefs from the Sale&Pepe cooking school  will focus their attention of the right diet, health food and food intolerances;
• talk shows: conferences conducted by experts from the Starbene team and dedicated to the importance of prevention and healthy lifestyles, with the presence of  guests such as the two Italian volleyball champions Alessia Orro and Alessia Gennari, both players of the Unet E-Work Busto Arsizio (planned for Sunday 22, at 11.30 am);
• fitness: demonstrations and free lessons of cross cardio, booty barre and strength Vinyasa yoga, in collaboration with Virgin Active.

Plus, a beauty corner,  overseen by Biopoint consultants and visage&make up artist Bionike, who will offer analysis and advice on hair structure and make up for sensitive skin.

For a full programme, information and enrolment, please visit: Starbene.it/salute/milano-week-end-del-benessere/

Saturday 6 May at 8.45 sees the return of In Forma con Starbene, the Canale 5 programme presented by Tessa Gelisio, with an important new feature.

This year each episode will focus on a single pillar of wellbeing: water, prevention, seasonality, balance, movement, diet, information, naturalness; eight fundamental issues for our physical and psychological wellbeing.

After the success of the previous series, the programme’s collaboration continues with Starbene, the Mondadori Group brand that is a reference point in the world of health and wellbeing. In fact the title, edited by Annalisa Monfreda, brings to the programme a network of experts and the Starbene.it web site, and offers responses to all topics of interest.

With studio discussions, features and regular slots, each episode will examine a full range of issues related to our wellbeing: diet, fitness, medicine, beauty. And each area will be treated with scientific rigour, but in a clear and accessible language for viewers. The programmes guests will include Professor Santo Raffaele Mercuri, head of Dermatology and Cosmetology at the San Raffaele Hospital in Milan, with his light touch cosmetic procedures and, among the many new faces of this series, the cook Alice Balossi, the food technologist Giorgio Donegani, and the explorative hiking guide Michael Bolognini.

“The contribution of the Starbene experts on TV has been much appreciated by viewers and readers, that we reach every day not only through the newsstands and on TV, but also on the radio, with the RMC Doc feature, and on the web with our newsletters, podcasts and social networks,” said Annalisa Monfreda, the editor of Starbene. “We are delighted to get going again with the new series of In forma con Starbene, that this year will host new experts who will take a closer look and different aspects of healthy living: in fact, during this series we will rediscover a contact with nature, one of the best sources of wellbeing.”

“In Forma con Starbene” is online at www.informaconstarbene.mediaset.it and is also present on social networks with the official Twitter profile @In_formaTv and official Facebook page Facebook.com/InFormaconstarbene providing information, previews, background detail, videos and backstage material.

The Starbene experts are available to all users free of charge on the Starbene.it web site to respond online to questions on medicine and health.

Starbene, to coincide with the title’s 40^th anniversary, the Mondadori Group brand, that is a point of reference in the health and wellbeing segment, a new look has been given to its media system with increased attention to diet, health and fitness.

Thanks to an even more positive approach, the new Starbene will offer even easier to use solutions, making it – thanks to both the print and digital content – “personal wellbeing coach”, an authoritative and accessible consultant to guide the readers towards a healthier day-to-day life.

«The authoritativeness comes from the professionalism of the journalistic staff, the network of over 100 experts and 40 years of experience, making Starbene a safe haven in a time of disinformation and post-truth. An authentic point of reference to help you make the right choices, concerning health and wellbeing», declared Annalisa Monfreda, the magazine’e editor.

WHAT’S NEW IN THE STARBENE SYSTEM

With a view to further expanding the multichannel nature of its system – which comprises the magazine, web, TV, radio, events and social media – Starbene has launched a number of new features offering new services to an increasingly broad total audience, which already accounts for over 3.6 million total contacts per month (source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).

The magazine will change in a number of ways, starting from the way in which content is presented. The issue on newsstands from tomorrow, Tuesday 17 January, will include articulated dossiers with background information and a focus on  news, diet, health, fitness, beauty and psychology, with the reliability and guaranteed competence of a range of experts that have long been a hallmark of the brand.

Moreover, for the first time, the brand is also launching the Starbene Podcast, short audio clips, produced by the staff in collaboration with MyVoxes, that can be accessed on smartphones, tablets and PCs from the web site Starbene.it: with news, every day, about diet, health and wellbeing. While, every Tuesday, there will be a closer look at one of the articles in the magazine with the voices of experts on issues of greater interest to the Starbene community.

Every morning Starbene users will receive a daily newsletter con with brief news items, updates and links to the podcast.

Finally, also the collaboration with Radio Monte Carlo continues on Mondays to Fridays, at 12.15, as part of the section RMC DOC providing daily health tips and suggestion from the experts of Starbene.

The system is also active with a series of events around the country. For example, Starbene is the media partner of “Winter Village”, the first of its kind organised in Milano, from 18 to 22 January in the area around Via Pagano. The magazine is present every day with a showcooking demo, during which the chefs, assisted by the title’s nutritionists, put together a menu that combines taste with wellbeing. There is also a desk where visitors can seek personalised advice, offered for free, about diet and nutrition, food allergies and healthy eating in general.

The first issue of the new Starbene will be on newsstands from 17 January with a cut price of €1. The launch is supported by a media campaign developed by Hi! Comunicazione in the press, on TV, radio, the web and at large-scale retail outlets.

Starbene is part of the Mediamond health hub, a multi-brand and multi-channel network that reaches some 6.7 million contacts every month (total audience print + digital, source: Audiweb November 2016 + Audipress 2016/II print and/or replicas).

Saturday 16 April, at 8.45, sees the start of the new season of “In Forma con Starbene”, the Canale 5 programme about health, medicine, psychological & physical wellbeing and quality of life, now in its fourth season and presented by Tessa Gelisio.

Following the success of the last season, the programme continues its collaboration with Starbene, the Mondadori magazine dedicated to the health and wellbeing of the whole family. The weekly brings to the programme the network of experts used by the title and the web site Starbene.it, edited by Annalisa Monfreda, to provide answers to questions on a wide range of issues of interest.

“In Forma con Starbene takes an all-round look at wellbeing, with simple and practical tips and suggestions to help you live well and in shape.” explains the programme’s presenter Tessa Gelisio. “Diet, sleep and physical movement are the three great allies of wellbeing: all of the specialists we invite remind us that many health problems are the result of an imbalance of these three elements. In this sense, the contribution of the experts of Starbene give an added value for our viewers in terms of content and information. I’m excited about the start of the new season and look forward to learning, along with the audience. many new things.”

Food and diet, allergies and healthy living, cellulite, sexual problems and seasonal ailments will be the focus of the upcoming episodes.

Each aspect will be handled with scientific rigour and in clear and accessible language. And, both inside and outside the studio, specialists from the sector will comment on nutrition, fitness and medical specialities.

“In Forma con Starbene” will also present the latest in wellbeing and health, visiting the most important health centres, spas and clinics using special cures and treatments, as well as companies that have distinguished themselves for the effectiveness of their products. Regular guests of the programme will include Santo Raffaele Mercuri, head of Dermatolog at the San Raffaele Hospital in Milan and Giovanni Bona, odontologist; Diana Scatozza and Serafina Petrocca, specialist nutrtionists and experts of Starbene, along with Eva Golia, chef of the Sale&Pepe cooking school, will prepare light dishes that do not give up on flavour.

“In Forma con Starbene” is avaiable also online at www.informaconstarbene.mediaset.it and is also on social networks with the Twitter profile @In_formaTv and an official page on Facebook.com/InFormaconstarbene with information, previews, background detail, videos and backstage material.

From today editorial responsibility for the weeklies Donna Moderna and Starbene will be combined under Annalisa Monfreda, currently the editor-in-chief of Donna Moderna.

At the same time, the editorship of Confidenze will be passed to Susanna Barbaglia, already the title’s deputy editor.

Mondadori wishes to thanks Cristina Merlino for the years spent at the helm of Starbene and the web site Starbene.it.