5,000 teachers respond to the Mondadori Group survey on sustainability issues

Diversity, equality and inclusion are the priority for 61% of teachers

In second place “promotion of reading and socio-cultural growth” (54.3%).
Third, “management of environmental impacts” (51.9%)

Which sustainability issues do teachers consider of greatest relevance to respond to the expectations of the world of school?

The Mondadori Group, Italy’s leading publisher of school textbooks with the Mondadori Education, Rizzoli Education and D Scuola publishing houses, put the question in an online questionnaire to approximately 5,000 teachers in primary schools (27%), junior high schools (28%) and senior high schools (45%) all over Italy.

The survey – which collected the opinions of educators – is part of the listening and stakeholder engagement activities promoted by the Group for its consolidated Non-Financial Disclosure.

The contributions from the teachers were taken into consideration during the drafting of the Group’s first Sustainability Plan: a project that identifies the areas and guidelines on which the Segrate-based Group will work in the future, with short- and medium-term objectives, to improve its social, governance and environmental performance. The Plan reflects the Group identity, mission and role as a publisher in society.

“Teachers are fundamental interlocutors for the Mondadori Group, which has always supported the spread of equitable and inclusive quality education, offering opportunities for reading and growth, entertainment and learning,” said Gian Luca Pulvirenti, CEO Mondadori Libri area Education. “Through our publishing houses, we support teachers, from primary schools to universities, with innovative, accessible content and teaching aids designed to contribute to the growth of the new generations; this is why we think that listening to the needs and expectations of the protagonists of our schools is a valuable opportunity for us to enhance and pursue the strategic and sustainable development of our activities,” added Pulvirenti.

The results of the survey

  • 2% of the teachers who responded to the questionnaire said that “diversity, equity and inclusion” was a priority issue in meeting the expectations of the world of school;
  • in second place was “promotion of reading and socio-cultural growth” (54.3%) through local action and educational initiatives in bookstores and schools;
  • of the 15 issues suggested, third place was taken by “management of environmental impacts” (51.9%).

The survey also highlighted the United Nations Sustainable Development Goals (Agenda 2030) teachers consider of greatest importance, to be valorised in schools today:

  • for more than 40% of the interviewees, guaranteeing inclusive and equitable quality education and promoting lifelong learning opportunities for all (SDG 4) is the priority goal;
  • this is followed by action to combat climate change (SDG 13), for almost one teacher in three.

Many responses underlined the areas of schooling to which greatest attention should be paid in the future:

  • more than one teacher in two (51.1%) indicated the need to adopt innovative teaching practices, in the interests of inclusivity;
  • 7% of the respondents said it was important to have a specific education offer on sustainability issues and the Agenda 2030 for Sustainable Development;
  • 8% focused attention on initiatives to engage young people in civil society and the introduction of civic education;
  • other areas of great interest are action to combat early school-leaving and promotion of initiatives to foster gender equality.

The initiatives of our publishing houses
These questions are examined on a daily basis not only through the content of school textbooks, but also through initiatives organised by the Mondadori Group for teachers and students, such as the launch of the Manifesto for gender equality and plurality by Rizzoli Education, the “#Leparolechesiamo, la scuola che vogliamo” project of Mondadori Education and the “La scuola è” Festival of D Scuola, for teacher training and the whole school community.
The Group also offers innovative tools, including: HUB Scuola, the integrated digital teaching platform of Mondadori Education and Rizzoli Education, with inclusive content for management of all educational needs; the many resources and activities of the Deascuola platform, including the brand new Deaflix inclusive learning service for all the basic topics of the main school subjects; on-going development of innovative user assistance services.

Donna Moderna launches survey into women’s experience of big brands products

The survey is associated with the “Big Brands, Love You” competition with prizes for 100 participants in 10 weeks

Today’s women are multitasking, acrobats and courageous in facing the challenges of everyday life. They are responsible for 80% of household expenditure and their choices are made in social contexts that are increasingly characterised by change and complexity, and with a marked influence on markets and consumption.

A detailed understanding of needs and the relationship of trust created by brands, the study of new patterns of consumption in order to have a picture of the values and requirements of women in general. These are the aims of the survey launched by Donna Moderna, the Mondadori Group magazine, edited by Annalisa Monfreda, in collaboration with Centromarca, the Italian brand association.

The project foresees the active involvement of readers with participation in the “Big Brands, Love You” competition, to be launched at the same time, which will engage users with a dynamic approach across a range of media.

The initiative will be online from tomorrow, Thursday 3 October, on a mini-site created for the occasion and will run for ten weeks. Promoted by the magazine and a digital campaign on the Mediamond network, every week the competition will enable 10 participants to win a rich supply of products made available by some of the participating companies associated with Centromarca: Di Leo with ‘Fattincasa’ biscuits, Caffè Motta, Pepsico with G Active and Lipton Green Ice Tea Matcha, Ferrero with Kinder Brioss Integrale,  Acqua Lete Effervescente Naturale, Farmaceutici Dott. Ciccarelli with Cera di Cupra, S.O.S pelle and S.O.S. denti, Conserve Italia with Valfrutta, FHP with Vileda Turbo Smart.

Participants will be given a questionnaire that will investigate the factors that today influence the choice of branded products, with a view to providing a panorama of women’s consumption habits. Users can try their luck daily with an Instant win scratch card: and by going to the mini-site, can play as many times as they like and discover whether they have won one of the prizes. Plus, the more they share the initiative with their social media contacts, the more they can play and increase their chance of winning.

The results of the survey will be made public during an event to be held at the Mondadori Multicenter in Piazza Duomo in Milan and in the pages, social media platforms and web site of Donna Moderna.

Donna Moderna, a brand that has always been close to women and their needs, is Italy’s leading network for women that through the magazine reaches 3.5 million readers every month (source: Audipress 2019/I) and on web and social media channels, a digital audience of 10.3 million unique users per month (Source: Audiweb Mar-May 2019) to which should be added over 1,300,000 fans on Facebook, more than 500,000 followers on Twitter and 175,000 on Instagram.

Centromarca, founded in 1965, is made up of around 200 companies, including some of the most important in different consumer sectors, both FMCGs and durables (food, household and personal chemical products, white goods, DIY, toys, home entertainment) which, together, account for sales of some €45 billion.