Tv Sorrisi e Canzoni

The first edition of Il Festival dello Spettacolo, the first event in Italy and Europe entirely dedicated to all facets of entertainment, concluded on Sunday with resounding success. From Friday, October 24^th, to Sunday, October 26^th, from 10 a.m. until midnight, the Superstudio Più in Via Tortona 27, Milan, hosted three immersive days featuring exclusive interviews, masterclasses and workshops, film premieres, showcases and musicals, show cookings, and book signings. Over the weekend, the Festival attracted 15,000 visitors, with more than 300 guests, 160 shows, 3 evenings of live music performances, and 22 Telegatti awarded.

Created by TV Sorrisi e Canzoni, Il Festival dello Spettacolo brought together television, series, cinema, music, sports, food, and kids’ entertainment in a non-stop program designed for all ages.

Among the many unforgettable moments across the event’s seven stages: Fiorello’s spectacular show with a surprise appearance by Fabrizio Biggio; Carlo Conti sharing exclusive previews of the upcoming Sanremo Festival and his on-stage meeting with Stefano De Martino; the ribbon-cutting ceremony with Gerry Scotti opening the Festival; Lorella Cuccarini celebrating her 40-year career and dancing La Notte Vola with fans; Marco Liorni playing L’Eredità’s iconic “Ghigliottina” with the audience; Rettore leading a massive karaoke on her greatest hits; the Bake Off Italia – Dolci in Forno cast baking alongside visitors; packed sessions with the casts of Call My Agent – Italia, Nord, Sud, Ovest Est.  La leggendaria storia degli 883, Un Professore, Un Posto Al Sole, and Il Paradiso delle Signore which displayed some of its priceless costumes for three days; the highly anticipated reunion of I Cesaroni; Andrea Lucchetta teaching children the rules of volleyball; the castings and show of Lo Zecchino d’Oro; tips from the cast of Casa a Prima Vista on buying a home; fans lining up for the signing session with Hazel Riley, Fabio Caressa and Benedetta Parodi playing games with audience members to present L’amore è cieco: Italia;  the enchantment continued with Winx – Winx Club: The Magic is Back show; with the special screening of Fuori la verità and a live appearance from its cast — Claudio Amendola, Claudia Gerini, Leo Gassmann, Lorenzo Richelmy and Eleonora Gaggero; Marco D’Amore took the stage to present Gomorra – Le Origini, while Sarah Toscano, Levante, Emma, and Clementino (who performed among the crowd) headlined electrifying showcases; the lineup also featured Irama, Gigi D’Alessio, Rovazzi, and Rocco Hunt, in collaboration with Radio 105, along with a live commentary session featuring Alberto Rimedio, Lele Adani, and Alessandro Antinelli; Federico Ferri, Director of SkySport, announced an exclusive upcoming interview with Jannik Sinner; while Michele Dalai and Massimo Ambrosini shared stories from the world of sport; the iconic Domenica Sportiva was celebrated on stage by Ciccio Graziani, Paolo Petrecca, Marco Lollobrigida, Laura Barth, and Lele Adani. Throughout the weekend, audiences had the chance to meet some of the biggest names in Italian entertainment: Fabio Fazio and Luciana Littizzetto, Michelle Hunziker, Renato Zero, Giorgia, Emma, Il Volo, Carolina Benvenga, Paola Perego, Giorgio Panariello, Simona Ventura, Stefano Accorsi, Roberto Bolle, Diego Abatantuono, Virginia Raffaele, Pio e Amedeo, Elena Sofia Ricci, Cristina D’Avena, the Gialappa’s Band and Mago Forest, Serena Bortone, Giovanni Allevi, Max Angioni, Gabriele Corsi, Tiberio Timperi, Max Giusti, Pierpaolo Spollon, Nino Frassica, Massimiliano Ossini and Daniela Ferolla, Andrea Iannone, and Filippo Tortu.

Festivalgoers brought boundless energy and emotion to every event, becoming the true stars of the weekend — greeting artists, taking selfies, and even participating in the Telegatti award presentations. The iconic yellow, blue, and fuchsia statuettes, displayed in special glass cases, were sometimes handed directly to winners by fans in the audience.
Among this year’s Telegatti recipients were Fiorello and Fabrizio Biggio, Carlo Conti, Gerry Scotti, Giorgia, Michelle Hunziker, Fabio Fazio and Luciana Littizzetto, Mara Maionchi, Roberto Bolle, Alfa, Salvatore Esposito, Benedetta Rossi, Lorella Cuccarini, Stefano De Martino, Irama, Renato Zero, Gigi D’Alessio, and Stefano Accorsi. 

Unforgettable memories from a spectacular weekend, and a promise to return in 2026 with even more magic!  Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, summed it up:

“This Festival was born from the dream of bringing Sorrisi from the magazine to the stage, creating a space where the audience could truly meet their favorite artists. Seeing 15,000 people join us with such enthusiasm showed that dream had come true. We experienced three extraordinary days filled with stories, laughter, music, and surprises, and plenty of Telegatti! I want to thank all the artists who believed in us, and the audience who supported us with affection and curiosity. Il Festival dello Spettacolo doesn’t stop here: we’ll see you in 2026, once again together, to celebrate the magic of entertainment.”

BOOM ON SOCIAL MEDIA

Huge success also on Instagram and TikTok, with over 200 dedicated posts shared in just three days of the Festival, reaching nearly 4 million users and generating 9 million video views. Promotional content in the weeks leading up to the event reached more than 15 million users. Outstanding performance on TikTok – the official entertainment partner of Il Festival dello Spettacolo – where millennials (under 34) made up 73% of the audience, compared to an average of 50% across all social platforms. The Festival’s dedicated pages on Sorrisi website (ilfestivaldellospettacolo.it) and Ticketmaster, the Festival’s official ticketing platform, recorded over 200,000 visitors during the event (sources:  Google Analytics, Meta, and TikTok Insights).

THE WINNER OF THE VERTICAL MUSIC CONTEST

During Il Festival Dello Spettacolo, the winner of the Vertical Music Contest was announced. A multimedia project created in collaboration with Interproject, designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the format of social media. The jury inlcuded Assomusica, Ada Music Italy, a division of Warner Music Italy, FIMI – Federazione Industria Musicale Italiana. The artist GABRIELE won a distribution contract for his unreleased track with ADA Music Italy, while the Critics’ Award, presented by TV Sorrisi e Canzoni, went to SEDONA.

All the highlights of Il Festival dello Spettacolo can be relived on the official Instagram channel, across all social media platforms, on the TV Sorrisi e Canzoni website, and in the special issue of Sorrisi, available at newsstands from Tuesday, October 28.

VIDEOS FROM THE MOST EXCITING MOMENTS OF THE THREE-DAY FESTIVAL

Friday 24^th, Saturday 25^th, Sunday 26^th October.

PARTNERS

Radio 105 was present throughout the three days of the event with a glass box studio next to the main stage, broadcasting live some of its most popular shows: 105 Friends with Tony & Ross, 105 Take Away with Daniele Battaglia and Camilla Ghini, 105 Music & Cars with Dario Spada and Fabiola, Tutto Bene a 105 with Linda Pani, Dario Micolani and Edoardo Mecca, 105 Village with Manola Moslehi, Open Club with Bryan Ronzani, and finally 105 Après-ski, the new show hosted by Niccolò Torielli.

SIAE – the Italian Society of Authors and Publishers and Ticketmaster (the Festival’s official ticketing platform) were also partners of this major project, which brought together leading players from the worlds of TV, cinema, streaming, and music including RAI, Mediaset, Sky, Netflix, Warner Bros. Discovery, Medusa, Disney+, Rainbow, Zero Distribution, and many others.

Lavoratti 1938, the historic artisanal chocolate maker founded in Varazze in 1938, delighted visitors with a corner shop offering sweet tastings of its fine chocolates and gifting special goodie bags to all Festival guests.

A key role in enriching the Festival dello Spettacolo program was played by the partners brought on board by Piemme, the exclusive advertising concessionaire of TV Sorrisi e Canzoni and the Mondadori Media brands. Together they created a series of tailor-made activations designed to offer exclusive and engaging experiences.

• Mutti achieved extraordinary public success in the Living Area, winning over visitors with a surprise brand experience: twice a day, the brand served delicious plates of tomato pasta, without revealing which product had been used. Only after finishing their meal did participants discover a message at the bottom of the plate revealing the secret ingredient, breaking down preconceptions about ready-made sauces. The experience carried a clear message: “Since 1899, you’ve cooked with us. Today, we cook for you.”
• KIKO Milano brought its beauty energy to the heart of the Festival with an open glass box in The Stage area, where hundreds of visitors enjoyed free make-up sessions. Behind the scenes, six dedicated stations took care of the looks of artists and guests, making the brand a star both onstage and backstage.
• Grotte di Frasassi amazed visitors with an immersive VR experience, allowing them to explore the stunning underground world of the Marche region’s cave complex through Oculus Quest 2 headsets, from the tourist paths to areas usually accessible only to expert speleologists.
• The Sport Area, powered by Fastweb + Vodafone, hosted talks and meetings with leading figures from the world of sports, offering the public moments of inspiration and exchange.
• To complete the Festival’s visual storytelling, Enel and ITA Airways animated the spaces with institutional video spots displayed on large screens throughout the venue.
  A combination of engaging, personalized experiences made Il Festival dello Spettacolo a vibrant, dynamic event deeply connected to its audience.

Once again, ActionAid was the official charity partner of TV Sorrisi e Canzoni, continuing the collaboration that began in Sanremo. The partnership shines a spotlight on the right to education for girls, ensuring that — wherever they are born — they can fulfill their dreams and live free from violence and discrimination. ActionAid also hosted the talk “Voices from Tanzania with ActionAid: when education becomes freedom,” sharing with the audience their July field mission to Tanzania carried out with Sorrisi.

There is only one way to stay updated on all the curiosities and not miss the previews, secrets and backstories of the Italian Song Festival: you have to follow “IL PODCAST DI SORRISI A SANREMO”, the new TV programme through which the brand that by definition “lives” the Sanremo festival every year like no one ever before, TV SORRISI E CANZONI arrives on REAL TIME for the first time.

“IL PODCAST DI SORRISI A SANREMO” will be broadcast on REAL TIME from Tuesday 11 to Saturday 15 February, at 7pm hosted by the director of Sorrisi Aldo Vitali with Lodovica Comello (presenter and actress) and Tommaso Cassissa (actor and content creator).
Then, from 7:30pm, each episode will be available via video streaming on Discovery+ and on the TV Sorrisi e Canzoni YouTube channel and on all main audio streaming platforms, including Spotify, Apple and Amazon Music.

Together with the hosts there will be many guests who will recount the highlights of the event, and comment on the performances of competing artists and songs, revealing many curiosities. As always, there will be no lack of exclusive backstories, moods and behind-the-scenes of the Festival most loved and talked about by Italians.

The TV programme “IL PODCAST DI SORRISI A SANREMO”, produced by Mondadori Media, stems from the success of thepodcast event that TV Sorrisi e Canzoni has dedicated to all fans of the Festival  and which now moves to Sanremo, the City of Flowers, with a daily programme.
In four episodes, to be watched and listened to on YouTube and on all streaming platforms, the Sorrisi podcast tells the story of the most famous Italian singing competition thanks to a series of unique anecdotes and backstories shared with exceptional guests, such as Rettore, Coma_Cose, Francesca Michielin and Alessandra Amoroso, star of the fourth episode on air today.

Emotions, music and exclusive contents for Tv Sorrisi e Canzoni’s great come back, finally face-to-face, in Sanremo,: the editorial staff of the Mondadori Group’s brand will once again follow the Italian Song Festival live, thus the succession of 28 competing artists and many exceptional guests scheduled to perform on stage at the Ariston Theater under the guidance of Amadeus and Gianni Morandi and their co-hosts Chiara Ferragni, Francesca Fagnani, Paola Egonu and Chiara Francini.

This year, the brand will once more accompany readers throughout the five-day event, affirming itself as a point of reference for all fans of the entertainment world, but also for the festival’s authors, singers, hosts and organisers, with the highly awaited and exclusive opening party at which Sorrisi will officially kick off the Sanremo week.

Tv Sorrisi e Canzoni, leader of the entertainment world with an audience consisting of 2,6 million readers (source: Audipress 2022/II) and 2,1 million monthly users (source: Audiweb 2022), will follow all the singing contest’s events at the forefront to provide special contents and insights on its magazine, website and social networks.

The newsroom at the Royal Hotel Sanremo

Tv Sorrisi will be hosted in Hotel Royal’s Palm Salon for the entire duration of the Sanremo event. A lounge will be divided into three areas in which the editorial staff will develop the magazine, interview the Festival’s stars and meet with many exceptional personalities.

Finally, each morning, the magazine’s director, Aldo Vitali, will start the day with a special breakfast in the company of one of the competing singers. Vitali will also be Sorrisi’s leading host for the Aperitif with the Director appointment planned each day at 19.00 throughout the festival to chat with many friends of the TV world and to comment on the contest’s developments in the early evening hours.

Webboh to conquer Generation Z

Webboh, the first Generation Z community with over 2 million followers between Instagram and TikTok and 3 million unique website users each month (source, Google Analytics), will also be part of the original contents aimed at animating Sorrisi‘s lounge in Sanremo. Together, they will speak about the Italian Song Festival from the younger generation’s perspective. Part of the team will be transferred to the city of flowers for the entire duration of the event to create contents for its Tik Tok and Instagram profiles. A super teen area, the Webboh Room where Webboh will interview the Festival’s Gen Z singers and creators, will be set up at Tv Sorrisi e Canzoni’s headquarters together with Kit Room – the first Italian structure fully dedicated to the creation of digital contents. A series of “vox populi” style TikTok videos will be shot from the streets of Sanremo, while a daily account with Will and a daily column with Lda, both very popular songwriters of Webboh’s community and contestants at the Festival, will be presented on Instagram.

The website and social coverage

The website Sorrisi.com will cover Sanremo with insights, reports, line-ups and feedback each evening. Not to mention exclusive news, interviews, backstage videos and tons of surprises.
The media coverage is further enhanced with contents on the brand’s Instagram and Facebook accounts. Sorrisi will offer an interactive and engaging experience to viewers and users throughout the contest, but also throughout each day of the Festival: revelations about the singers and guests, non-stop interviews, real-time news from the press room and much more.
Let’s not forget the daily appointment in the “Accounts of the Artists” format. This edition’s leading personalities will keep the Instagram community informed about each minute of their day, from the moment their alarm rings up to their performance, by sharing their emotions, superstitious rituals, backstage stories and revelations of course.

Three newsstand issues dedicated to the Festival

The most widely read and purchased Italian weekly magazine will publish three special issues dedicated to the Sanremo Festival for readers to find on the newsstands, with an exceptional overall production of 1,5 million copies. The first will be released on January 31: the same will contain the traditional exclusive of the songs’ lyrics. The cover will consists of an iconic shot of all the competing singers with Amadeus, the Festival’s host and artistic director, and Gianni Morandi. On Tuesday, February 7, the cover’s protagonists will instead be Amadeus and Gianni Morandi together with their co-hosts. Finally, Monday, January 13, readers will be able to enjoy the cover depicting San Remo’s first three finalists, exclusively shot in the middle of the night at Sorrisi’s newsroom immediately following the announcement, as well as a reportage of the event with intriguing revelations and interesting unpublished backstage stories.

Thanks to: DR Automobiles, who will accompany Sorrisi from Milan to Sanremo, allowing readers to admire the beauty of the Ligurian cities crossed, and Caffè Motta, who will offer relaxing moments to the editorial staff and guests for the entire duration of the Festival.

Tv Sorrisi e Canzoni, the Mondadori Group’s flagship entertainment brand, has launched the new Telegatto, the stars’ favourite award, which, for the magazine’s 70th anniversary, evolves with a contemporary look as a green artwork.

With the new completely restyled and sustainable Telegatto, Tv Sorrisi e Canzoni is looking to the future, taking a new approach to celebrate the talent of artistes and enhance the prestige of an award that has become an integral part of the history of Italian entertainment.

The exclusives statuettes, in blue, yellow and fuchsia pink, were designed by Cracking Art, a well-known artistic movement that has created urban installations all over the world. Each piece is made of recycled materials and regenerated plastic, with a procedure that is unique in the world of art.

«We are delighted to present the new Telegatto to the readers of Sorrisi. Our famous statuette has been given a make-over, for a contemporary look in tune with the times. Its function has also changed: the criterion with which the Telegatto used to be assigned was based on a subdivision into categories and it was largely a competitive award. But the world has changed, as has the way entertainment is delivered with the arrival of social media, digital and streaming. At the same time the manner and timing of the presentation is changing: our new Telegatto will be presented on several different occasions during the year, as a recognition of the achievement of the recipient» says Aldo Vitali, editor of Tv Sorrisi e Canzoni.

The Tv Sorrisi e Canzoni awards will be given to the stars of television, music, cinema, and sport, as well as to the most representative personalities in modern entertainment, who for Sorrisi have become reference models for audiences of all ages.

The star who opened the age of the new Telegatto is Vasco Rossi, presented with the Tv Sorrisi e Canzoni award by editor Aldo Vitali as a symbol of Italian music returning to a new season of concerts in Italian stadiums. An artist who is a bridge between different generations of fans.

Vasco Rossi is the cover on this week’s edition of Tv Sorrisi e Canzoni with an exclusive interview. Sorrisi is also putting up tickets for the artist’s tour: simply register on the link https://sorrisi70.sorrisi.com/. All the videos on the award of the new Telegatto will be available on the social channels and on the website of Tv Sorrisi e Canzoni.

Palazzo Mondadori, where the editorial staff of Tv Sorrisi e Canzoni are based, was “invaded” by the new Telegatto for a day: the Cracking Art pieces were placed along the edge of the building created by Oscar Niemeyer for the launch of the initiative. 

The new Telegatto underscores the continuous innovation that has always been a distinguishing feature of the DNA of Sorrisi, a brand that continues to win new generations of readers and users, thanks to its special relationship with the stars of the entertainment industry.

Tv Sorrisi e Canzoni is a multichannel system with an audience of 2.4 million readers (source: Audipress, 2021/III), 3.1 million users (source: Audiweb, January 2022) and more than 950,000 fans (source: Shareablee e Insight, March 2022). Its editorial offer comprises the magazine, Italy’s best-selling and most widely read weekly publication, the website, social media and events.

The creative project was developed and organised by the Hunbranded agency.

2022 will be a magical year for TV Sorrisi e Canzoni, the Mondadori Group benchmark brand in music, cinema and television.

The weekly magazine edited by Aldo Vitali has reached its 70th anniversary and is preparing to mark the event with a packed calendar of initiatives and events, which, throughout the year, will bring an ever-growing public of 5.7 million readers and users and 950,000 fans into contact with the most popular names in entertainment, confirming the special relationship that Sorrisi has always enjoyed with the stars.

The brand will be the protagonist of a series of exclusive and prestigious events: from the Sanremo Festival to the 2022 Eurovision Song Contest as well as the 79th Venice Film Festival, with an abundance of meetings, interviews, original content and initiatives for its users and readers in the magazine, on the website and on social media, culminating with a huge party at the end of the year.

«I’ve never seen such a young seventy-year old! Sorrisi has reached an important milestone, but it is not taking time off to celebrate. It is already looking to the future, and as the content of all our channels shows, no brand is more attentive to contemporary life. Sorrisi has a tradition: to get there first. It was the first entertainment magazine, the first to publish TV program schedules and song lyrics, to put the spotlight on local TV channels and, recently, to devote important space to the world of streaming. A special year lies ahead, involving unprecedented numbers of our readers and fans and giving them the opportunity to enjoy uniquely exciting experiences,» said Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

IT ALL BEGINS AT SANREMO – The celebrations get off to a start at the Sanremo Festival: Sorrisi is taking its community into the heart of the 72nd edition of the year’s most eagerly awaited song contest with a non-stop social schedule on its Instagram and Facebook channels, which last year beat all the audience records.

The real-time reports over the five days in Sanremo will be hosted by Aldo Vitali. Every morning, the magazine’s editor will welcome the Sorrisi public to a special breakfast with an exclusive guest from the artistes competing in the festival: from Gianni Morandi and Ana Mena to Iva Zanicchi and Elisa, ending the week with Highsnob e Hu.

Space will also be devoted to make-up and beauty in the daily “Commenta il look” feature, with tips from Rajan Tolomei: the Make-Up Artist from Max Factor Italia, an exclusive partner of Sorrisi, and the editorial team will comment on all the competition outfits, and create a short make-up video every day so that the beauty looks trending on the stage of the Ariston theatre can be tried out at home.

Another must is the “Diari degli artisti” format, returning after last year’s success with the contribution of the stars at this year’s Festival, who will be telling the Instagram community about their day in the delightful town of Sanremo, from their morning call through to the moment when they step on stage, with all their emotions, good luck rituals, backstage activities. Ana Mena will take fans inside her life as a popstar, showing all her preparations for the evening, from her choice of outfit to her fitness routine; Sangiovanni will offer the community an original photo diary of his Sanremo week, accompanying his snapshots with suggestions, thoughts and reflections, while Noemi will front an original Posta del cuore with the best songs to listen to.

At the end of each packed afternoon of meetings, live streaming on social media and exclusive interviews, readers and users will be entertained by the not-to-be-missed Aperitivo con il direttore, starting at 7 p.m. with the special participation of Valeria Angione. The young actress and content creator from Naples, a hugely popular figure on the web, will join Aldo Vitali to comment on the progress of each evening’s competition in her unmistakeable ironic style.

THREE SPECIAL ISSUES – Italy’s best-selling and most widely read weekly magazine is bringing out three special issues, devoted to the best of the Italian music festival, with an extraordinary circulation of 1.5 million copies. The first of the three specials provided an exclusive preview of the lyrics of the songs in the competition, with a must-have cover photo showing all the singers together with the Festival’s presenter and artistic director, Amadeus.

The issue out today offers interviews with the co-presenters of the Festival, with a raft of original content and, once again, the lyrics of all the songs. Readers will also find instructions on how to take part in the great Sorrisi 70 competition, an annual competition launched by Sorrisi to thank the public for their loyalty and affection on its 70th anniversary. Three super prizes will be awarded: a Fiat Panda Hybrid, two Costa cruises for the entire family and a Polello jewellery set designed exclusively for Sorrisi (for info and the competition rules: sorrisi70.sorrisi.com).

The third special issue, on news-stands on Tuesday 8 February, will provide a report on the whole week at Sanremo, with the best photos from the five evenings and the first cover photo of the winner, photographed exclusively for Sorrisi.

(source: Nielsen Media Impact Data fusion, May 2021)
(source: Shareablee e Insight, October 2021)

Record numbers for the TV Sorrisi e Canzoni dedicated to the Sanremo Festival.

With this unprecedented issue, the Mondadori Group brand – for the first time without the physical presence of the editorial team in Sanremo -–took an evolutionary path by creating a totally video and digital social media-based schedule. Non-stop coverage of the most anticipated television event of the year, thanks to which Sorrisi once again confirmed its position as the point of reference for fans of the Festival, beating all audience records.

“Despite the difficulties due to the exceptional circumstances in which the Festival was held this year, it has nevertheless been a huge success. But Sorrisi can rely on an excellent team able to face any obstacles. And it is not only the numbers that speak loudly, also the affection and friendship of all of the artists involved in our coverage. I would particularly like to underline that Maneskin, just minutes after their victory, called us to do an exclusive live slot on Instagram. Further demonstration of the strength and authoritativeness of our brand,” declared Aldo Vitali, editor of TV Sorrisi e Canzoni.
“We still haven’t taken it all in and we weren’t expecting it at all. It’s an incredible result. The country has changed and Sanremo has been an absolutely amazing, incredible experience,” the band told Sorrisi.

The new web site www.sorrisi.com – launched just a few days ahead of the Festival with a new look, an optimised user experience and a layout entirely dedicated to the event – recorded extraordinary figures.
During the week of Sanremo 1.5 million unique users, +26% compared with last year, 5 million pageviews (+53% compared with 2020) and 2.3 million sessions (+30% on 2020), with a rich and exclusive offer: the lyrics to the songs, interviews with the artists in competition, behind the scenes coverage and content updated in real time, with the running order of each evening, audience figures and daily news from the first Festival without an audience in the history of the event.

There was also big success for “Sorrisi Live”, the format for social meetings with the artists launched in October which, during the Sanremo week, included a daily schedule of live interviews on the brand’s Facebook and Instagram profiles, with over 40 separate appointments.
Starting at 10 am with “A colazione con il Direttore” (Breakfast with the Editor), bring together with Sorrisi some of the leading stars of this edition of the Festival such as Arisa, Fedez e Francesca Michielin, Francesco Renga, Malika Ayane and Noemi.
The interviews continued everyday on Facebook and Instagram until 7 pm with the big new feature of this year, the Aperitivo con Sorrisi during which, every day, the editorial team were joined, during five appointments from Tuesday to Saturday, by commentators and much-loved public figures such as Carlo Conti, Costantino della Gherardesca, Diana Del Bufalo, Enzo Miccio, Francesco Gabbani, Michelle Hunziker, Pio e Amedeo, The Jackal and the Trio Medusa,

On Instagram we also published the exclusive digital diaries of six very popular artists among millennials and Gen Z: Annalisa, Ermal Meta, the duo Fedez and Francesca Michielin, Gaia Gozzi, Lo Stato Sociale and Madame, that alternated each day and exclusively sent to Sorrisi a report on their day with all of the private moments ahead of their performance on the stage of the Ariston Theatre.

Live television coverage from the Ariston Theatre of the five evenings was featured in the social media profiles of Sorrisi with a continuous feed of curiosities, surveys, quizzes, and breaking news about what was happening onstage, in real time.

Thanks to the production of over 600 items of content, including videos, posts and stories, that linked the innovation of the formats and approaches with the traditional authoritativeness of the TV Sorrisi e Canzoni brand, the brand’s Facebook and Instagram channels also achieved record results, reaching a total of 12.7 million people, an increase of 21% on the previous year. 

Max Factor was the make-up partner of Sorrisi Live: and every morning, live on Facebook, the National make-up artist Rajan Tolomei commented with the beauty editor of Sorrisi on the looks of the previous evening and created exclusive tutorials on the magazine’s Instagram profile, inspired by the artists in competition and the iconic looks of the Sanremo Festival.

There was also great success for the three special issues of the magazine dedicate to the Festival, with an exceptional total print-run of almost 2 million copies.

After the first two issues, on newsstands on 23 February and 2 March, exclusively featuring the lyrics of the songs and the free addition of the Storie di Sanremo special, this week sees the publication of the third unmissable issue with the traditional cover featuring the winners, reports on all the details and news from behind the scenes across the entire five days of the Festival.

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.

Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.

Tv Sorrisi e Canzoni, the brand leader in the world of entertainment, presents Sorrisi Live, a new social media appointment with show business protagonists, that will accompany users all year round with a rich programme of exclusive interviews, talk shows, musical performances and live videos, starting tomorrow.

Each week the editor Aldo Vitali and the staff of Sorrisi will host some of the most loved personalities from the world of TV, music and cinema, in a new friendly and welcoming space, in close association with the editorial team, live every Wednesday at 3 pm on Facebook and Instagram, and the Sorrisi Live section of Sorrisi.com.

“With special guests, previews and lots of surprises, Sorrisi Live will be a unique window of interaction that will host artists and celebrities and engage readers and digital fans in a relaxed and amusing atmosphere thanks to the privileged relationships that has always existed between Sorrisi and the world of entertainment. And the Sorrisi magic continues all year round, from the magazine to social media and the big events where we are always on the front line,” explains Aldo Vitali, editor of Tv Sorrisi e Canzoni.

Sorrisi Live launches tomorrow, Wednesday 30 September, with singer-songwriter Francesco Gabbani, wo has won a gold disc with his latest album Viceversa, continuing on Wednesday 7 October with Ficarra e Picone, the comic duo that presents Striscia la Notizia, and Wednesday 14 October with the actor Luca Argentero, who will talk about himself just a few days before the launch of the new series of  DOC – Nelle tue mani. For an up-to-date programme, go to www.sorrisi.com.

Following the success of #ACasaConSorrisi, the new Sorrisi Live format will enhance the social media offer of the Mondadori Group brand that is a point of reference for fans of TV and entertainment: Tv Sorrisi e Canzoni is Italy’s top selling and most widely read weekly which, with is crossmedia touchpoints reaches a total audience of  5.1 million users (Source: Nielsen Media Impact data fusion, March 2020).

The launch of Sorrisi Live will be accompanied by two special newsstand initiatives: on 9 October Tv Sorrisi e Canzoni presents Viceversa, the album di Francesco Gabbani featuring the track of the same name that triumphed at the 2020 Sanremo Festival, the summer hit Il sudore ci appiccica, Einstein and other great songs. To coincide with the new episodes of DOC – Nelle tue mani, inoltre, Sorrisi will bring to newsstands the first season of the series on 8 DVDs as a supplement to the weekly from 23 October.