Zenzero Talent Agency

Zenzero, the best Italian food creators’ talent agency continues to grow. With a fanbase of more than 50 million people, 13 million average video views each month and more than 100 registrations in 2023, it has proven its distinctive, dynamic and innovative positioning, establishing itself in the creator economy market in just six months.

New talents for the Zenzero team

Among the new additions is the top creator, Andriana Kulchytska. A Ukrainian by birth, living in Italy since 2020, Andriana is a smash hit on social networks with her fast-paced videos, her original style, her simple and fast recipes that are “both fit and fat” and her tongue-in-cheek and playful style of presentation.
Together with her, 3 other new creators have joined Zenzero. They are young talents from the food world, who are establishing themselves more and more quickly and boast important levels of engagement.
From Dany Resconi, a young chef and personal trainer, who reinterprets traditional dishes in a modern way to a salsa beat, to Ilaria Busato, known as La Dispensa Vegana (The Vegan Pantry), a food creator who makes simple and fast plant-based recipes that suit the hectic everyday life. Finally, there’s Mattiastable who, with his limitless cuisine, explores and discusses the culinary traditions of the whole world, while also creating opportunities for international branded content formats.

Giallozafferano and Zenzero strengthen their ties with innovative projects and new collaborations

There’s also great news for special and branded projects. In the coming months, Giallozafferano, in collaboration with Zenzero, will propose innovative formats and content, real experiences to share with its community, which go beyond the social media dimension.

In spring, Diletta Secco will be the star of Diletta in Paris, a culinary journey at Le Cordon Bleu Paris cooking school. It’s a comprehensive show on the talent and Giallozafferano social channels told through a daily diary with food, fashion, beauty and lifestyle content.

There’s also international projects for Cooker Girl who will be at a Michelin-star restaurant in New York in the summer. A life experience in the most multicultural capital in the world, a professional journey during which she will also have the opportunity to collaborate with international creators.

Finally, in July, Giallozafferano will be the main partner of the Giffoni Food Show and will announce the schedule together with Zenzero and many top food creators, including Daniele Rossi, Rossella Maraio, Eva Andrini from “Eva’s Food Addiction”, with meetings, cooking workshops, and cooking shows aimed at Gen Z teens.

The link between the number 1 food media brand in Italy and the Food Agency is also being strengthened thanks to the new role of Sebastian Fitarau, a former Zenzero talent, who has become Resident Chef Creator of Giallozafferano.

With these initiatives Giallozafferano and Zenzero strengthen the point of contact between an extraordinary hub of food creators and brands, thanks to a complete and increasingly distinctive offer of communication proposals and special projects, created together with Mediamond.

One month after its launch, Zenzero, the talent agency of top Italian food creators, has already raised great interest among the influencer marketing segment thanks to a roster of quality talents and to the absolutely important numbers achieved through a one of a kind, dynamic and innovative formula.

Based on the experience of Giallozafferano, the leading Italian food media brand, One Shot Agency and five top food creators of the Italian digital scene – Daniele Rossi, Cooker Girl, Diletta Secco, Rosy Chin and Luisa Orizio – Zenzero now boasts over 25 million total followers, 450 million video views and 25 million interactions each month thanks to its growing hub of creators.

Its winning formula consists in working directly with the best food talents and in relying on their creativity for projects aimed at addressing brands’ increasingly stronger need to intercept the passions, values and new languages of the Z Generation.

A first month full of initiatives
Zenzero is actively working on more than 70 new project opportunities with the brands. Moreover, the agency has been participating in the most important events of the industry, at which Zenzero’s young faces and fresh and original spirit have already raised great interest within the first few weeks.
This from UPA’s Influencer Marketing to the Digital Innovation Days, From Influence Day to the IAB Forum, and all the way up to Largo Consumo’s and WomenX impact’s “2023 Best Insignia” event. The new agency’s talents were the protagonists of these events, at which they revealed their stories, experiences and ingredients used to successfully conquer the young generations.

Next? The important partnership involving the co-founder of the Daniele Rossi Agency and the Italian Chamber of Commerce of Japan. On December 2, the Tuscan chef renowned for his modern and refined way of interpreting traditional culinary specialities will be the Executive Chef at the Gala Dinner planned in Tokyo for the association’s 50th anniversary. This one of a kind setting filled with illustrious guests and prominent personalities will allow the chef to make a unique experience in the area and to learn more about the Japanese culture by experimenting with new flavours, techniques and ingredients. The chef will share these culinary encounters in detail with the community via his social profiles.

Such high-impact initiatives demonstrate the new agency’s strength and how it’s able to enhance both the originality and distinctive positioning of each individual talent and the vastness of the food world through transversal projects – achieved also thanks to its strong partnership with Giallozafferano and to its synergy with Mediamond – which are deemed to make its various facets, popularity and lifestyles stand out.

Last night, Zenzero decided to share such vibrant beginning with “Spice Up Your Night”, an exclusive evening organised in the setting of the new Tripstillery club in the heart of Milan. The event was the first time the new agency was able to gather its numerous talents to celebrate together with brands, agencies and media centres.

Zenzero just keeps on going. Young talents, including international ones, of the food world capable of triggering a passion for cooking, even among the Z Generation – which represents an increasingly growing target of the industry – were recently added to the agency’s roster of new creators.

Among the new faces, there is Evasfoodaddiction’s Eva Andrini, a young economics and management student who conquered thousands of followers with her simplicity and passion in a very short time, and the seventeen-year-old Aisha Ben Thabet, known by all as The Avokiddo. Aisha learned how to cook through a video game, has been making her way around the kitchen since she was 5 and was a participant of Junior Masterchef.
There is also the young talent of Cooking With Bello, who went from being a dancer to a successful food creator. His passion for cooking was transmitted to him by both his mother and grandmother, a passion he combined with his technical skills to turn iconic Italian recipes into fun and ironic videos. Last but not least, there is Ivana Ester Marr, from “Studenti ai fornelli” (Students in the Kitchen), a creative, entrepreneurial talent always in search of the perfect ingredient.