Media brands

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, presents a special issue: Young Generation.

Is reality physical or virtual? The lockdown has made young people realise how much they love face-to-face reality, while immersing them eve more in the virtual world. The magazine edited by Silvia Grilli, on newsstands tomorrow, Thursday 21 Januaryexamines the issue in direct dialogue with the protagonists.

“The provocative cover headline of this issue of Grazia is “Noi, adolescenti digitalmente modificati” (Us, digitally modified adolescents). And yet, now that the physical world is largely closed off for them, these young people, like us, long to be hugged. The lockdown has forced them to feel nostalgia for physical presence,” declared the editor Silvia Grilli.

The star on the cover of this special issue of Grazia is the 18-year-old American singer Loren Gray, highly influential on TikTok with 51 million followers. Authentic and determined, as well as beautiful, Loren Gray talks about herself in an exclusive interview and touches on the steps towards and reasons for her success, which began when she was just 15.

Many young stars are also involved: from Elisa Maino to Luciano Spinelli, who, with 7.1 million followers, is the most popular italian influencer on TikTok and shares with readers of Grazia his vision of how we can overcome cyberbullying.

The issue also features interviews with Tini Stoessel, the Argentinian singer and actor, who has become famous for her role in the TV series Violetta. Actor Jack Dylan Grazer, protagonist of the Luca Guadagnino TV series, We Are Who We Are. And also, in this extraordinary issue, the twins Cassandra and Melissa, second-generation immigrants who talk to Grazia about racism; Marco Cellucci, star of TikTok with over 5.5 million followers who also talks about bullying. Plus, an interview with actor and influencer Jenny De Nucci as well as Marta Losito who talks about the beauty secrets of the young generation. Grazia also meets Giorgia Malerba, the singer who in just a few months as attracted 2.5 million fans on TikTok, and many more.

Big space is also given by Grazia to investigations: the balance between real and virtual life, videogames and what can be learnt from virtual worlds. And also anti-social movements, young people who refuse to use social media.

Fashion focuses on e-boys and e-girls and the beauty columns consider fluid beauy: the new generations that are reinventing codes in pursuit of personal taste, without distinguishing between male and female.

With this initiative dedicated to the Young Generation, which is configured across the magazine, on social media and the web with a dedicated section, Grazia confirms its role as an innovative and contemporary brand. With an eye always on the future, it is able to constantly evolve, becoming a point of reference for 4.7 million people (Source: Nielsen Media Impact data fusion May 20) and 1.5 million fans on social media (Source: Shareablee + Pinterest + Tik Tok last 30 days).

Tomorrow, Thursday 21 January, sees the launch of a challenge with the hashtag #ioquando in order to talk about what is happening to our lives revolutionised by the pandemic. Grazia invites users to post a photo, a video or reel representing their new experience, using the tag @grazia_it on Instagram and TikTok.

Loren Gray, Marta Losito, Marco Cellucci, Cassandra & Melissa, Luciano Spinelli, Jenny de Nucci Stefano Lepri and the rising star of music Giorgia Malerba talk to the editor Silvia Grilli and the editorial team of Grazia in an exceptional Instagram marathon tomorrow from 4.30 pm of the @grazia_it account.

Two partners sponsored the initiative. Beiersdorf took the opportunity to presents the new limited edition ispired by tattoo: Nivea Creme Tattoo. And the young e-store Swappie, emerging reality dedicated to the resale of reconditioned smartphones.

Mediamond

On newsstands from today Tv Sorrisi e Canzoni Cucina, a new monthly supplement to Italy’s most widely read weekly, produced with the exclusive collaboration of the website of GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen.

Every month Tv Sorrisi e Canzoni Cucina will offer readers 50 fast and east recipes, explained step-by-step, in the classic GialloZafferano style. Each issue will feature on the cover a TV personality, or a star from the world of music or the cinema, who will share with readers their own specialities in the kitchen. Plus, starters, main course, fish and eggs, tasty ideas with vegetables side dishes, as well as chocolate desserts, creams and fruit. And not forgetting advice on how to vary dishes with alternative ingredients and on easy storage.

“Tv Sorrisi e Canzoni Cucina brings together two worlds much loved by the public, entertainment and cooking, with the aim of giving our readers even more service content, thanks to the experience of GialloZafferano, while maintaining a central focus on quality content, new ideas within the reach of everyone and entertainment for the whole family,” explained Aldo Vitali, the editor of Tv Sorrisi e Canzoni.

The first issue features the Neapolitan actor and director Vincenzo Salemme, with his recipe for spaghetti with tomatoes and basil. “A dish that only seems simple, but the requires the use of high quality, fresh ingredients,” says Salemme. Adding that, “Though I am not a chef, I kow how prepare food. And I like to eat well.” 

Tv Sorrisi e Canzoni is the brand leader in the world of entertainment, with a total audience of over 5.1 million readers and users (Source: Nielsen Media Impact data fusion, May 2020) and more than 900,000 fan (Source: Shareablee, December 2020), thanks to a system that ranges from the magazine, to the web site, social media, and events such as Sorrisi Live, a programme of appointments with leading figures from the entertainment world live on social media every Wednesday, which, since the launch in October, has reached a total of almost  quasi 4 million users. Forthcoming guests include, the actor Serena Rossi on 13 January and the singers Emma and Alessandra Amoroso on 20 January.
The editorial offer of Tv Sorrisi e Canzoni is completed by the supplements Storie di fede, which covers issues related to religion with exclusive stories; Oroscopo, a monthly overview of what is written in the stars, Enigmistica, with 100 games including crosswords, puzzles, sudoku and much more, and special collections of CDs, DVDs, books and gifts, with 2.7 million add-on products sold in 2020.

The launch of Tv Sorrisi e Canzoni Cucina, on newsstands from today with a cover price of  €0.50 plus the weekly, will be supported by a  TV commercial, planned on Mediaset channels.

Great success for the #CucinaEdonaConGiallo, the first social media charity challenge organised by GialloZafferano, the food media brand that is a point of reference for Italians in the kitchen, with more than 18 million unique users and 12 million fans, in support of the Fondazione Progetto Arca charity. 

A five-hour Christmas culinary marathon that involved ten exceptional guests: in fact the the site’s three faces  – Manuel, Aurora and Giovanni – live on social media from the kitchens of GialloZafferano, were joined on videolink by Francesca Barra, Saturnino, the comic duo Matricomio, Franz from Ale e Franz, the starred chefs Alessandro Negrini and Fabio Pisani from Aimo e Nadia, Viviana Varese from Viva, the blogger Ester Marra, the TikToker Aurora Cavallo, alias CookerGirl, in a special recipe-based contest. 

The event also involved users who were invited to post their creations inspired by the dishes presented during the live show, and in this way also contributing to the donation of basic foods to support families in need.  

Thanks to this charitable marathon, tomorrow will see the donation of 5,000 litres of Candia milk and almost a ton of Grana Padano cheese, which will be added to the food parcels that the Progetto Arca Onlus will distribute though its structure to 1,500 families across the country.

Once again GialloZafferano is close to its readers, users and their families by actively helping those in need in a cooking together initiative, for and with their loved ones. Thanks to the participation of its community. The live social media event reached an overall total of more than 2 million users on the Facebook, Instagram and YouTube profiles of GialloZafferano. 

Sorrisi live – Un Sorriso per Natale (A Christmas Smile) is the exclusive musical event that Tv Sorrisi e Canzoni, the Mondadori Group brand that is a point of reference for the world of music and entertainment, is giving to its readers and users this Christmas.

The initiative, that will be broadcast on Wednesday 16 December from 7 pm on the sorrisi.com website, as well as the magazine’s Facebook page and Instagram account, features some of Italy’s biggest and most popular stars.

A series of performances on the virtual Sorrisi Live stage by Francesco Gabbani, Ermal Meta, Annalisa, Gigi D’Alessio, Samuel, Federica Carta, Edoardo Bennato, i Tiromancino, i Pinguini Tattici Nucleari and Diodato. All of the artists will give the audience an acoustic version of song from their repertoire exclusively for Sorrisi along with special Christmas wishes for their fans.

The event will be presented by the editor of Tv Sorrisi e Canzoni Aldo Vitali, together with Gabriele Corsi from the Trio Medusa.

“This is our Christmas gift to the readers of Sorrisi and for all the users who follow us on social media.” Declared the editor Aldo Vitali. “It will be an authentic concert with some of the biggest names in Italian music, all of whom are friends of Sorrisi and gladly accepted our invitation to take part and who I would like to thank from the bottom of my heart. For the reasons we all know, this will be a Christmas will not be normal, but we want to add a smile to make it a little less disappointing,” the editor concluded.

On the occasion of Sorrisi Live -Un Sorriso per Natale, Tv Sorrisi e Canzoni also wants to offer a moment of peace and enjoyment for children in hospital and their families. Which is why the magazine is supporting the Fondazione Dottor Sorriso which, for 25 years, has been promoting d Terapia del Sorriso (smile therapy) in Italy aimed at cheering up young patients and helping them to face their illnesses and hospital stays. “We have decided to support this particular Foundation in order to lighten children’s suffering Fondazione with a joke, a game and a song, all of which are aimed at bringing a smile to their faces in a difficult moment. Also, because smiling is good for the heart and we at Sorrisi know this very well,” explained Vitali. To underline the importance of the project, the editor and Gabriele Corsi will be wearing a red nose for the entire duration.

Sorrisi Live – Un Sorriso per Natale is a confirmation of the special relationship that has always linked Tv Sorrisi e Canzoni to the world of entertainment and unites it, without barriers, to a public of over 5.1 million people, including readers, users and fans, thanks to a system that ranges from Italy’s most widely read weekly magazine, to the website, social media and events.

This virtual concert is also part of the Sorrisi Live programme, a cycle of live events on Sorrisi social media featuring the most popular personalities from the world of television, music and cinema. Since October, every Wednesday, artists of the caliber of Francesco Gabbani, Max Pezzali, Francesca Michielin, Fedez, J-Ax, Luca Argentero, Federica Panicucci, Michelle Hunziker, Ambra Angiolini have participated in this rich calendar of exclusive interviews, reaching a total reach of 3.1 million users.

In order to follow, comment on and share Sorrisi Live – Un Sorriso per Natale please use the hashtags #SorrisiLive #unSorrisoPerNatale.

Donna Moderna, the magazine edited by Annalisa Monfreda will be on newsstands tomorrow, Thursday 3 December, with a special issue dedicated to the Italian national rhythmic gymnastics team. The six members of the team, also known as the Farfalle (Butterflies), given that their discipline makes them seem as if they had wings, are featured on the cover and in an exclusive fashion shoot.

Winning, positive, combative women: their stories stand out for their strength and determination, which has seen them enter the collective imagination and brought prestige to the country.

“Women’s sport, which rarely receives adequate media attention, is giving us great satisfaction. For years Donna Moderna has aimed to keep the spotlight on this world and support the battle for equal opportunities that women athletes in all sports continue to fight.” declared Annalisa Monfreda.

In the last Olympic four-year period, these gymnasts, managed by the National Technical Director Emanuela Maccarani, have also entered the history of international rhythmic gymnastics, with two gold medals, one silver and two bronzes at the World Championships, one gold and two silvers at the European Championships and qualification for the Tokyo Olympic Games two years ahead.

The cover features Alessia Maurelli, captain of the team, who talks about herself and confides to Donna Moderna: “It is true that of all sports, ours stands out for the aesthetic aspect,” she explains. “But I prefer the term warrior for us.” In fact, it is with the hashtag #guerriere (Italian for warrior) that Maurelli posts the photos of this formidable group of athletes.

In the Mondadori Group’ magazine’s fashion feature, the six athletes are portrayed in exclusive and refines shots, sometimes accompanied by their much-loved equipment. Each photo presents a different style, a trend of this autumn/winter season.

The girls wear outfits that represent tartan, black & white and colour block styles – or rather lively and intense colours, that are mixed in extreme combinations – as well as total black and with fringes, another seasonal must. Make-up is by BioNike – beauty partner for the Donna Moderna shoot – and is light and delicate like the flutter of a butterfly’s wings, but also high performance; a characteristic that distinguishes the athletes.

The issue’s storytelling continues online: on the website and the Donna Moderna social media profiles where users can find interviews with the athletes, a video story in which they are wearing the clothes, as well as tips and advice from the six athletes about fashion, sport and beauty.

Also onboard this Donna Moderna project: BioNike, the Official Sponsor of the Italian national rhythmic gymnastics team and Beauty Partner of the Italian Gymnastics Federation with the Defence Color line; Fastweb, whose institutional campaign features the Farfalle that represent the connection, power, speed and precision of 5G technology; Freddy, technical sponsor and official supplier to the Italian Gymnastics Federation.

Through the magazine and its digital channels, Donna Moderna, DMBeauty and DMNow, the Donna Moderna brand reaches a net total audience of 14.6 million users every month (Nielsen Media Impact, data fusion March 2020), to which should be added 2.7 million fans on social media with the engagement of 1.6 million (Source. Shareablee last 30 days), confirming its position as a point of reference in the women’s segment.

Grazia, the leading 100% Italian fashion brand, with over 20 editions around the world, launches an extraordinary issue with Laura Pausini for the first time in the role of guest editor of a magazine.

This special edition of the weekly edited by Silvia Grilli, is dedicated to uniqueness, like many of the unique people the singer has met in her life: from Sophia Loren to the mothers who raise their children to become special people, and from the workers in music to nurses. An issue that Grazia dedicates to all its readers.

Silvia Grilli said: “This extraordinary issue of Grazia is dedicated to the many unique people that Laura Pausini has met in her life, but above all it is dedicated to all of you who are going to read it. Because each of you has within you the beauty and strength of your difference. Every one of you is unique.”

And Grazia will be on newsstands with two covers Due le covers: two extraordinary shots that immortalise Laura Pausini, a star symbol of Italian-ness known and loved all over the world, in the unique context of Rome by night, the scene for an exclusive fashion shoot.

The most acclaimed Italian outside of Italy opens up to Silvia Grilli in a long and intimate interview in which she reveals a great deal about herself, her frailties and her discipline, the acceptance of her body and her special relationship with Paolo Carta and her daughter Paola who helped her to discover her uniqueness.

And this special issue has been edited directly by Laura Pausini, with the help of the entire editorial team of Grazia: the singer converses with Sophia Loren with whom she worked on the song “Io Sì”. The song is the main theme of “The Life Ahead/ La vita davanti a sé”, the film directed by Edoardo Ponti, available on Netflix from 13 November. Loren also stars in the music video for Laura’s song, a candidate for an Oscar nomination.

Laura wanted many of the personalities that appear in the issue to be interviewed by special names. Mika, for example, with whom the singer collaborated for a benefit concert to help those affected by the explosion on 4 August in her hometown. In the pages of Grazia Mika explains how identifying with the pain of others is the first step to overcoming difficulties.

Ambra Angiolini intervenes in this issue with a unique and exclusive piece written by her for the magazine, in which she talks about the path she took that led her being accepted by her most severe judge: herself. Also interviewed in the issue are Greta Thunberg, the only girl to have started a global movement to stop global warming and the superlative Bebe Vio, who has shown how with training and perseverance you can also overcome a serious illness, live with prostheses and win an Olympic gold medal.

There are also contributions from Stefano Domenicali, the CEO of Lamborghini and the next boss of Formula One, Spotify’s Italian boss Federica Tremolada is interviews by TikToker Elisa Maino, writer Antonio Dikele Distefano, who talks about racism, and many more.

There is also space in the issue for big surveys. From a reportage on music workers left with no concerts, to nurses (female and male) in Italian hospitals and violence against women in a time of lockdowns and a focus on the microbiome, a secret resource for our health.

Fashion and beauty reflect Laura’s tastes, from oversized coats to knitwear with chains, to daring make-up. Laura reveals a number of curiosities to her many fans: the 10 records she would never part with, the accessories, clothes and design pieces she likes, a place where she spent a special holiday and her style icons.

“The offer to edit an issue of Grazia was a real surprise. It is also a bit of a challenge that I was happy to accept to try to bring a few hours of enjoyable entertainment to readers at this difficult time. Thanks Silvia, really, you allowed me to enjoy a special experience, when I thought I had experienced practically everything … you came and made me crazy with curiosity. Honestly, I can’t wait to hear the first reactions! Enjoy it, take your mind off everything and join this journey with me, who knows if you will like it? In fact, let me know, because this kind of commitment, just like when you sing or write a song, has no value if you can’t share it.” declared Laura Pausini.

Tomorrow, Thursday 5 November, at 4 pm, the singer will for the first time be the protagonist of a live Instagram event in which, together with the editor of Grazia Silvia Grilli, she will talk about the project in which she is the guest editor of a magazine.

The fashion feature and the Laura Pausini interview will also be published in the international editions of Grazia in Germany, Morocco, Bulgaria, Mexico, Latin America and Spain.

Also on this occasion, Grazia confirms its role as a multi-channel brand, able to evolve thanks to its always current look towards the future. Today the communication platform of Grazia has a total audience of 4.3 million people between readers and users (Source: Media Impact Data Fusion based on Audiweb – Audipress data in December 2019), as well as 350,000 followers on Instagram and almost 1 million fans on Facebook.

GialloZafferano, Italy’s best-loved food media brand, is betting big time on TikTok to enhance the title with a new language, original content and to further strengthen its relationship with Generation Z.

First launched on the short-video platform in June, the GialloZafferano profile already has more than 200,000 followers, and growing rapidly, with over 17 million video views with the hashtag #giallozafferano and an average of more than 200,000 views and 20,000 likes for each video posted.

On TikTok the Mondadori Group brand offers  original and exclusive content with its unmistakeable mix of recipes for everyone, and the simple ideas and advice that makes the web site a point of reference in the kitchen for 18 million unique users  every month (Source: Audiweb, average Jan-Jun 2020) and 12 million fans on social media, from Facebook to Instagram, Youtube to Pinterest, and now also on TikTok. GialloZafferano produces different and ad hoc content for each platform with the aim of being always close to Italians in the kitchen, thanks to always new proposals and responding, 7-days-a-week, on the web site and on social media, to tens of thousands of comments and requests from users.

“Once again, we are evolving, with new content and approaches, in order to remain in constant contact with people. We follow changes in habits on new media through the constant development of new and original formats, also to interact with a new audience, and expanding our presence on social media,” declared Andrea general manager of Mondadori Media. “For some time now we have seen social media not just as a way of disseminating our content, but as a new paradigm, in which GialloZafferano is the instrument for the creation of a community built around the passion of Italians for food and cooking, a and where it is not the brand that is the protagonist, but people, who are increasingly engaged and central.”

To reinforce even more its position on TikTok, from today, GialloZafferano will also take advantage of the exclusive collaboration of three innovative food creators: Cooker Girl (Aurora Cavallo), Theavokiddo (Aisha Ben Thabet) and michi.fadda (Michela Fadda), very young food enthusiasts who have been able to discover interesting and fascinating ways to emerge and engage users on TikTok.

Aurora Cavallo, or Cooker Girl, is 19, has 250,000 followers and 5.4 million likes on TikTok. She was born in a small village at the foot of Monviso and is a student at the University of Gastronomic Sciences of Pollenzo. She likes to define her cooking as “traditionally new”. Often reinventing tradition, combining different culinary cultures and techniques to make every dish her own, Aurora learned to cook on the web web, watching thousands of video recipes on YouTube and reading numberless articles on blogs, in books and magazines. And it is perhaps this “amateur” background that has had the biggest influence on her way of communicating; spontaneous, simple and direct, rich in values, but hiding close study and limitless passion.

Aisha Ben Thabet, or Theavokiddo, is just 16 years old, has over 450,000 followers and 18 million likes on TikTok, and lives in Milan where she studies and a languages-based high school. She began cooking when he was six years old, along with her sister, and in 2016, for fun, she took part in Masterchef Junior where she came third. During lockdown she took up cooking again and, in a few weeks, her TikTok profile became one of the most popular in Italy. She shoots video recipes that are tasty and within the reach of all schoolkids, in a spontaneous way and an immediate editing style with brilliant effects. The kitchen has become her safe space as, though the ingredients, the preparation and sharing of her recipes, she manages to express her feelings.

Michela Fadda, or michi.fadda, is 20, has over 350,000 followers and 12 million likes on TikTok, and has Sardinian origins and studies Educational Sciences at the di Milano Bicocca University. Even as a little girl she cooked with her mother and grandmother, a passion that she has continued to pursue over the years.  With just her smartphone and her creativity, with her videos Michela tries to transmit the peace and serenity that she herself finds when she’s cooking. With a single light, Michela manages to capture the details of every recipe, enhancing the ingredients and highlighting the preparation of each dish in the editing and an always pertinent choice of music, while also trying to remind us that beauty lies in small and simple things.

For the Mondadori Group, the novelties on TikTok don’t stop here: for some months, other brands have begun to try out new things on this platform, from Grazia, that launched its profile during the recent fashion week, with a continuous increase in the number of followers, to a DMBeauty, Smartworld and Studenti.it.
A continuous evolution that will soon also involve also other Group brands, with new projects and exclusive collaborations. These editorial developments generate new opportunities for interaction and Mediamond is already working, alongside Mondadori, on the development and fine tuning of new proposals for branded content for 2021, aimed at all interested commercial partners.

The Commissioner General’s Office for Italy at Expo 2020 Dubai and Mondadori Media, a Mondadori Group company, announce a partnership for boosting Italy’s participation project in the forthcoming Universal Exhibition with cultural and editorial activities and events. 

The collaboration will involve a rich calendar of editorial events and initiatives both during the exhibition semester and over the course of the build-up year to Expo 2020 Dubai, which will start on 1st October 2021. 

The activities included in the partnership that Mondadori Media will arrange together with the Commissioner’s Office will help to enhance visibility of the main themes that Italy will bring to the attention of the people visiting the national pavilion and to those connected digitally to Expo Dubai, the first large-scale event after the pandemic and the first Universal Exhibition to be held in an Arab country, situated in the heart of the MENASA. (Middle East, North Africa, South Asia) region. 

“The Expo 2020 Dubai Universal Exhibition will be an extraordinary  showcase for Italian companies, as they will be able to communicate  to the world their “Made in Italy” know-how and excellences. As a  leading publisher, we could not fail to grasp this important visibility  opportunity for the entire country. In line with our mission, our aim is to  spread culture, ideas, entertainment and information through our  brands to the widest possible public,” explained Ernesto Mauri, the  Managing Director of Mondadori Group.

“The partnership with Mondadori Media,” declared Paolo Glisenti, the Commissioner General of Section for Italy at Expo 2020 Dubai, “will allow us to expand and promote participation in the first global event after the pandemic, an extraordinary opportunity for reaffirming how Italian beauty has come to be a strategic driver for sustainability, resilience and the country’s relaunching“.