Media brands

Christmas is a time for music and solidarity with Sorrisi Live – Un sorriso per Natale, the exclusive digital concert TV Sorrisi e Canzoni, the entertainment world’s landmark brand, will present this evening, Wednesday 22 December, so that readers, followers, and fans can enjoy the festive atmosphere together with the top names in Italy’s recording industry.

Following 2020’s great success, the event this year will see the participation of 9 of today’s most popular young artists, ready to offer special good wishes to all their fans from 7pm on the website and on the magazine’s Instagram and Facebook channels.

The artists performing on the Sorrisi Live stage will be Gaia, Francesca Michielin, Federico Rossi, The Kolors, Arisa, Deddy, Emma Muscat and Rocco Hunt, while one of the big names from last year’s concert, Francesco Gabbani, will be making a return appearance.

Hugely talented musicians and singer-songwriters, who will lead the Sorrisi audience into the warm and familiar Christmas mood with an exclusive acoustic version of songs from their personal repertoires.

A playlist of the voices most admired by the young generation, who will give the concert even greater appeal thanks to their popularity on the social networks, engaging an even larger audience and demonstrating the privileged relationship that has always existed between Italy’s best-selling weekly magazine and artists of every generation.

The concert – which can be watched and re-watched on Sorrisi.com and the magazine’s social profiles – will be presented by Gabriele Corsi, with the participation of the event’s host, Aldo Vitali, editor-in-chief of TV Sorrisi e Canzoni.

«This year once again we have the pleasure of offering our readers and social media followers a unique and special Christmas concert, with leading artistes who responded enthusiastically to our invitation and whom I thank most warmly. I’m especially grateful to them because the concert allows us to help many unfortunate children through the Dottor Sorriso Foundation,» said Aldo Vitali.

The concert will indeed provide an opportunity to offer a smile to the families who will be spending the festivities in hospital wards, thanks to the support Sorrisi has decided to give to the Dottor Sorriso Foundation. The foundation has been working in hospitals across Italy for more than 25 years, promoting the Smile Therapy to brighten small patients’ stay in hospital and help them cope with their illness with renewed optimism.

«For the second year, I have the honour and pleasure of joining the editor of Sorrisi to present the Christmas concert. This is turning into a wonderful tradition which, hopefully, we shall soon be able to hold live, » said Gabriele Corsi. «On television, on radio, at events, I always try to get people smiling. So what better occasion, as we celebrate Christmas, than the Sorrisi concert in collaboration with our friends from Dottor Sorriso?»

With the Sorrisi Live – Un sorriso per Natale concert, TV Sorrisi e Canzoni confirms its standing as a constantly evolving brand with the power to bring together artistes and entertainers, a public of 5.7 million readers and users a month (source: Nielsen Media Impact Data fusion, May 2021) and a community of 950,000 fans on the social networks (source: Shareablee e Insight, October 2021), thanks to an editorial offer comprising the magazine, the website, social media and events.

Click here for information on how to make a donation to the Dottor Sorriso Foundation project.

More than 15 million unique users a month on the web, a global fanbase of 35 million on social media, 200 million video views a month: with these numbers Giallozafferano is celebrating 2021 as a very successful year.

A success achieved thanks to a distinctive positioning, which saw Giallozafferano become thefirst food media brand to focus on TikTok and on creators. Today, it collaborates with a team of more than 50 of the best and most original food talents.

The Giallozafferano young talents were the protagonists of the “GZ Creator Award” event held yesterday in Milan: a special acknowledgment for the creators and bloggers who distinguished themselves during 2021 by engaging growing communities of foodlovers, and achieving record-breaking views and interaction, and helped to foster the growth of Giallozafferano with their talent and content.

«For Giallozafferano, the creators, each with their own specific identity, are an increasingly central element: as publishers, the decision to create a team with the top Italian cookery talents has enabled us to strengthen and innovate our content offer and at the same time given them the chance to grow together with us, with the support of a brand leader and the expertise of our team, in a mutual beneficial relationship,» said Mondadori Media general manager Andrea Santagata. «We are proud to have become the home of Italy’s top food talents and we have created the GZ Creator Award specifically to thank all our creators and bloggers for their passion and extraordinary skills, » Santagata added.

The GZ Creator Award 2021 was presented in seven categories by Andrea Santagata together with starred chef Alessandro Negrini from the Vòce di Aimo e Nadia restaurant, which provided the venue for the event.

The Giallozafferano 2021 best blogger award went to Luisa Orizio (Allacciate il grembiule), whose dishes everyone can cook attract more than 4 million monthly visits to her blog and 1.2 million fans.

The creator with the highest like average is Andriana Kulchytska, who is always on the look-out for tempting dishes that will appeal to the fitness world, with an average of almost 50,000 “likes” per video.

The creator who attracted the highest number of comments in 2021 is Daniele Rossi, a Tuscan chef who seduces everyone with his choice of traditional popular dishes and raw materials of the highest quality, with more than 1,400 comments for his guacamole video recipe.

The most sustainable creator award, with the most viewed veg videos, was won by Diletta Secco, a young cook who promotes sustainability in the kitchen with simple, unique recipes.

The creator with the highest average for video reel views was Rafael Nistor with his live video recipes, where the sounds as he prepares the food create an original and hypnotic audio, with an average of 1.4 million views for each video.

The award for the highest overall number of views went to Cooker Girl, aka Aurora Cavallo, with her unmistakeable red apron and huge repertoire of “traditionally new” dishes, for more than 50 million views on Instagram Reels and TikTok.

The creator behind the most viewed video is Khalid El Mahi, now a permanent member of the Giallozafferano family of social profiles with the “GZ Foodqood” brand, a youthful, fast and dynamic approach to cooking: his recipe for pita bread attracted 8 million views.

The exclusive Giallozafferano event – devoted to cooking, creativity and entertainment – was compered by special host Guglielmo Scilla, known as Willwoosh. The guest of honour was singer Orietta Berti, who offered the guests an exceptional medley of her hits, including Mille, winner of five platinum disks and one of the songs most downloaded and listened to by generation Z, and her new single Luna Piena, composed in collaboration with Hell Raton and sung in public for the first time last night.

Giallozafferano’s success in 2021 confirms the brand’s unique ability to select web talents as part of a continuously evolving journey: one that began in 2011, when Giallozafferano created the largest Italian food blogging community, which today has transformed the brand into a veritable food talent factory – with contributions from more than 100 top chefs, bloggers and creators – and will continue in 2022 with an even more ambitious program.

The basis of its success is a benchmark brand for Italian foodlovers, a “top of mind” food medium, the best known, most frequently consulted, must-have name in the kitchen. This is confirmed by the constantly growing community, reflecting the ability of GialloZafferano to be of service throughout the day thanks to consolidated content and video production knowhow, the result of a special in-house social content production.

INTERNI, the Mondadori Group’s interiors and contemporary design magazine edited by Gilda Bojardi, presents XXX-Y 30 YEARS OF THE FUORISALONE, a book published by Electa that celebrates the most memorable designs, personalities and events that have characterised the creation and development of an event that is a symbol of the city of Milan. The story begins with the origins as the “Milano Designer’s Week” created in 1990 by Gilda Bojardi and INTERNI, which evolved and adopted the name FuoriSalone (also invented by the magazine’s editor) which then led to the explosion of temporary districts and its position as an authentic urban festival.

In 512 pages, 1000 images and the designs of over 2500 protagonists, the book covers the history of the most important event in the world of international design.

“It’s not enough to use the equation Design = Milano to understand the success of an event as unique as the FuoriSalone,” declared Gilda Bojardi, editor of INTERNI. “As the book explains, created 30 years after the first event which, on our initiative, structurally involved many of Milan’s key design locations, the FuoriSalone is a choral effort with a great number of protagonists involving a range of historical factors, geographic, productive and cultural. It is, in fact, the expression of a system that only in Italy, and only in Milan, could find such fertile ground. From 1990 to the present, the event has continued to grow, overcoming, both in terms of cultural vivacity and experimentation, the limits of an exhibition-market to become an exceptional urban festival that visitors, regardless of their professional interests, experience as an important spectacular and unmissable cross-cultural happening. The knock-on economic impact is such as to make it the most important week of the year for the city and, together with the Salone del Mobile – to which it is complementary – makes Milan the ideal place for the diffusion of a culture that places design at the heart of debates regarding innovation and the progress of society,” concluded the editor.

The book brings to life the various stages of its development and the most emblematic events that has marked the history of the FuoriSalone – a spectacular cultural and market model, copied around the world, based on a successful mix of performance, installations, and experimental exhibitions and expressions – and enabled Milan to become the recognised capital of international design.

The story is told chronologically and divided by decades (1990-1999, 2000-2009, 2010-2019), introduced by a chapter on the 1980s, and specifically the events that led to the creation of the FuoriSalone. Written by four leading design critics (Beppe Finessi, Deyan Sudjic, Paolo Ferrarini and Li Edelkoort) the book offers a general and personal account of the phenomenon, its evolution and significance. The decades, meanwhile, benefit from a historical and sociological introduction by university professor and scholar Andrea Davide Cuman, who tells the story of the event in relation to the evolution of taste and the transformations of the city.

The range of images – drawn from the INTERNI archives – is accompanied by contributions from around  50 personalities who with their first-hand accounts, memories and anecdotes, describe ‘their’ FuoriSalone: from the inventors of the big events that formed the basis for the FuoriSalone – such as Giulio Cappellini, Paolo Pallucco, Patrizia Moroso – to designers that created unforgettable installations – including Ron Arad, Andrea Branzi, Michele De Lucchi, Jacopo Foggini, Barnaba Fornasetti, Massimo Iosa Ghini, Antonio Marras, Fabio Novembre, William Sawaya and Paolo Moroni, Emiliano Salci – as well as the gallerists and curators whose spaces and initiatives have marked the evolution of this urban phenomenon – including Gisella Borioli, Rossana Orlandi, Antonia Jannone and Carla Sozzani.

XXX-Y 30 OF THE FUORISALONE will be presented in preview on Tuesday 21 December 2021 at the Triennale in Milan with the participation of: Stefano Boeri, Giulio Cappellini, Antonio Citterio, Stefano Giovannoni, Ferruccio Laviani, Piero Lissoni, Rosita Missoni, Paola Navone, Maria Porro and Patricia Urquiola.

XXX-Y 30 ANNI DI FUORISALONE will be in bookstores from 18 January.

INTERNI is grateful for the collaboration of: Videomobile, Moretti and Acqua Chiarella.

Focus, the Mondadori Group brand, leader in popular science, is strengthening its commitment to safeguarding the planet with a special issue produced in collaboration with the WWF.

An extraordinary project that sees Italy’s most widely read popular science monthly, a point of reference for science, nature and technology enthusiasts, travelling with the organisation’s researchers to examine – through the authoritative lens of the editorial team – the projects that for 60 years the WWF has pursued in order to protect and endangered land and species.

The project, which brings together Focus and the WWF, will lead to a special report that aims to share with the whole of the brand’s community – of 5.2 million users and readers (source: Nielsen Media Impact Data Fusion, May 2021) – the message that, now more than ever, our defence of the environment cannot be postponed. An initiative that is the first stage of a journey that in 2022 will see Focus celebrate its first 30 years with a series of activities and special events.

“Since 1961, the WWF has been fighting for the protection of nature and ecosystems. And it does so because it understood, before others, that humankind’s wonderful journey has also endangered the planet’s delicate balance. So, we travelled around Italy and the world with the WWF to learn more about the nature reserves they defend, the work they do, the wild places, the plants and the animals that live there. We observed the amazing nature of the earth so that we could tell you about it. And, once again, we did it in awe and admiration, with an amazement that we never want to lose.” said Raffaele Leone, editor of Focus.

“Focus proved to be an extraordinary travelling companion that enabled us to talk about the work we did in our first sixty years, from the challenges we have overcome to those we still have to face, aware that our wellbeing also depends on the wellbeing of the nature that surrounds us. Today we know that in the next 10 years we will have to do much more than what has been done in the last 60 years if we are to face the climate crisis and reverse the trend in biodiversity loss. In the last 60 years we have seen the world undergo profound transformations and even the WWF has changed in that time, but one thing will never change: our absolute determination to create a future where people can live in harmony with nature,” said Donatella Bianchi, president of the WWF Italy.

This initiative is the result of a multi-year commitment that Focus has been engaged in to raise awareness and promote the sustainable development goals of the UN 2030 Agenda through initiatives that involve readers, students and teachers across all its channels, which make the brand an important multimedia platform of reference for such issues.

At the heart of this special edition of Focus are reports, first-hand accounts and encounters by journalists from the magazine’s editorial team, exceptional protagonists of the expeditions conducted together with WWF experts.
A journey through the pages of the magazine that will accompany readers around the world with exclusive stories and a selection of unpublished images of the territories explored and their inhabitants.

In Paraguay visiting environments where nature still reigns supreme: an expedition to the heart of South America, which begins in the Chaco area, a territory increasingly threatened by the expansion of livestock breeding and extensive agriculture and which continues from the Pantanal area to the Atlantic forest.

And then in central Africa with a visit to the protected Dzanga-Sangha area where gorillas – overwhelmed by poaching and further threatened by both pervasive and silent deforestation and diseases such as Ebola – are protected and admired by tourists thanks to an “habituation” project launched by the WWF in the 1990s.

The issue also features the story of the search for whales and dolphins in the waters of our own seas: a direct testimony of the experience lived on board the Blue Panda, the WWF ambassador ship, which last summer crossed the Mediterranean Sea spreading its message on the importance of safeguarding the marine ecosystem.

Further enhancing the project, there is also a programme of special content available on the Focus.it website and on the brand’s social channels – which reach more than 3 million followers – with many additional insights, interviews and exclusive images and videos on WWF projects to satisfy the curiosity and interest of users.

A multichannel and circular offer which, from the magazine is developed and enhanced on Focus’s digital channels, confirming the brand’s successful formula that combines the contribution of authoritative voices of international standing with an always fresh and rigorous look with an unmistakably clear and direct style that is able to reach an ever-wider audience.

Studenti.it, the Mondadori Group brand that is a point of reference in the education segment, is launching, in collaboration with Intesa Sanpaolo, Italy’s leading banking group for households and businesses and one of Europe’s biggest banks, YounGOALS, a financial education programme aimed at young people, who are invited to test their knowledge in the field of business and economics.

This initiative will enable Intesa Sanpaolo to use its skills to bring young boys and girls closer to concepts such as saving and investment and make them more aware of the importance of their present and future financial decisions while taking advantage of the collaboration of Studenti.it to get in touch with Gen Zers and understand better their needs and interests.

The project – which has been developed with the support of Mediamond, the advertising sales company owned by Mediaset e and the Mondadori Group – is organised in different stages and demonstrates the strengths and ability of Studenti.it to interact with an increasingly broad community. In fact, for many years the brand has reached an audience of young people with innovative language and content, which now numbers over 3.7 million unique users per month (Source: Audiweb, average January-July 2021) and almost 1 million fans on social meda (Source: Shareablee + TikTok and Pinterest Insight, October 2021), of which 400,000 on TikTok alone.

This success is due to a unique and continuously updated editorial offer, elaborated with the contribution of a team of young creators working to engage students in a variety of learning experiences with lessons, audio and video clips, study guides, advice, notes and much more.

A THEMATIC ROADMAP IN A NUMBER OF STAGES – The project developed in partnership with Intesa Sanpaolo has the specific objective of helping young people to reinforce their knowledge about finance and the economy, making it easier to understand apparently complex issues and concepts.

“Learning how to manage savings is something that can be taught and learned from a very young age. And it can expand our opportunities, make us more independent and contribute to our future serenity,” explained Andrea Lecce, director of Sales & Marketing for Private clients and Retail Companies at Intesa Sanpaolo. “This is why financial education, provided in a concrete but fun way, as in the collaboration with Studenti.it, has always been a central focus of Intesa Sanpaolo. In recent years, a million young people, of which around 300,000 under 18s, have chosen to open an account with us, completely free of charges, so that they can become familiar with basic financial services. Around 30% of mortgages are for young people, with favourable condition to help them realise the dream of owning a home. And we are committed to offering them the best financial solutions, supporting them in their studies and, in the future, the most innovative tools to face the challenges of the world of work.”

“The financial education programme developed together with Intesa Sanpaolo allows us to further consolidate the role of Studenti.it in the training of young people,” said Pamela Carati, Brand Manager Entertainment & Science at Mondadori Media. “In fact, this collaboration is a demonstration of how much our brand has been able, in recent years, to become a point of reference across the entire period of the life of younger generations. Every day we strive to provide answers to their needs with innovative educational content, in dynamic language and formats and increasingly on social media. These are the strong points that enable us to identify and intercept the needs of Gen Z and maintain an open dialogue and fruitful exchange with all of them. A winning formula that, also thanks to the efforts of young creators, is rewarding us across all platforms, in particular on TikTok, where the brand has obtained truly extraordinary results and where we have shown, with all of the content marked as #imparacontiktok, that the platform is both light but also substantial, and has led to some 400,000 followers in just one year,” concluded Carati.

The campaign got started with an online survey that involved over 56,000 users between the ages of 16 and 25, and made it possible to identify the issues of most interest and put together the second stage of the initiative: a range of content on 6 different macro-themes, available with weekly updates on all of the channels where the Studenti.it offer is available: web articles, podcasts, videos on YouTube and contributions on TikTok, Instagram and Facebook, as well as a final quiz. Space for methods for the proper management of savings, tools for effective planning of expenditure, ways to make online purchases and those to protect against scams, as well as forms of insurance and the most common types of loans for foreign studies and training, and the search for the first sources of income, the sharing economy and sustainability.

A PROFILE OF YOUNG ITALIANS   But how much do young Italians really know about finance and economics? From the survey conducted by Studenti.it, in collaboration with Intesa Sanpaolo, in the first phase of the entire campaign it emerged that young people start to talk about money and savings in the family and, in fact, this is the primary source of information for 36% of the young people who took part in the survey.

For 26% the first ideas about finance come from school, while another 26% gets their information from digital platforms. Among the economic and financial topics they would like to know more about, almost 2/3 of the participants put savings plans top of the list in order to one day be able to make important purchases or pay for their studies (32%). As regards channels to find work and benefit from a source of income, 48% of the interviewees, are in no doubt: going to university and obtaining a qualification is a way of standing out on the market.

3 in 4 students have already started to save, but only 31% of them methodically plan their monthly spending. To manage their resources, 24% of the sample make use of pre-paid cards, 22% mainly use a bank current account and another 12% a post office current account. Finally, most of the participants believe that travelling far away from their families is the first real test of their ability to manage a budget: so it is not a coincidence that for 46% their main objective is to plan their spending in the best way so as not to run out of money, while for 21% the priority is to insure against theft, accidents or other unexpected events.

These results clearly show the need for a targeted and innovative educational process to which this project provides a response in a learning context that is increasingly social and digital.

All of the details of the YounGOALS project- which are continuously updated – are available here.

Grazia, the leading 100% Italian fashion brand, with 21 editions around the world and edited by Silvia Grilli, has launched a special issue dedicate to the redesign, following the pandemic, of the cities, spaces and nature that surrounds us. The issue has been guest edited by the internationally renowned architects and designers Patricia Viel and Antonio Citterio.

Grazia, on newsstands from Wednesday 20 October, reflects of the desire and the need to feel part of a community after two years of lockdown, the need to be with others and to reinvent, in this light, the environment, cultural spaces and the places where we work. While also reappropriating green areas and the countryside; and finding a new way of being with our families and by ourselves.

“We want to take back our cities, be in the midst of others and fill up on life after almost two years of isolation,” writes the editor Silvia Grilli. “The euphoria you can feel is intense. It is moving to finally be able to embrace people again. Yes, we are here in the flesh, not on a computer screen. So, one day I asked two great and internationally renowned architects and designers, Patricia Viel and Antonio Citterio, to put together this issue of Grazia with their outstanding vision. This edition is dedicated to the reinvention of our cities, of nature, both our external and internal spaces,” concluded Grilli.

“It was wonderful to immerse ourselves in a new experience as ‘guest editors’ of Grazia, led by its talented editor Silvia Grilli. This issue has enabled us to confront the responsibility that we, as architects and urban planners who design cities, have: a role but also a privilege that encourages us to seize today’s challenges as an opportunity for tomorrow,” said the architects Patricia Viel and Antonio Citterio.

The issue that readers will find on newsstands is full of unpublished observations and contributions from personalities including politicians, writers, designers, journalists, entrepreneurs and architects. Particularly exciting is the story written by Dacia Maraini for Grazia, or the reflections of Roberto Cingolani, Minister for Ecological Transition, who explains to the magazine how we can make a real ecological and digital change. Grazia also went to the ADI Design Museum, an exceptional setting for the fashion shoot with cover star Matilde Gioli: the actress poses among unique and iconic design items, created by some of the greatest architects and designers of our time.

There is also a range of contributions from personalities linked to the world of business such as Carla Sozzani, the Italian gallerist and entrepreneur, who shares with Grazia her idea of the city as a department store, where the role of culture and boutique experience are fundamental for the relaunch of our cities and their craftsmanship skills. There are also lots of interviews with exceptional personalities, spectacular fashion shoots and a report from the suburbs of Milan with the singer-songwriter Rkomi.

Grazia readers will also find a series of columns dedicated to design, with pieces that have made history and that will stand the test of time. Plus, design will also cross over onto the beauty pages and the key objects of a beauty case, where new cosmetic packs increasingly combine aesthetics, function and sensoriality.

Grazia’s story continues with a rich programme on the brand’s social media profiles. Today, Wednesday 20 October, the editor Silvia Grilli will interview both the guest editors Patricia Viel and Antonio Citterio live on the Instagram channel, as well as the protagonist of the cover Matilde Gioli. Other live shows with the protagonists of the issue will feature in the following days.

With this initiative, Grazia confirms its role as a brand capable of constantly evolving, making the brand a point of reference for over 3.7 million users and readers (Source: Nielsen Media Impact Data Fusion, March 2021) and over 1.6 million fans (Source: Shareablee plus Tik Tok and Pinterest Insight, September 2021).

Also this second issue of Grazia dedicated to the world of design has attracted a lot of interest from the advertising market, attracting numerous furniture companies. In fact, this special edition has sold 100 advertising pages, of which 30% in the furniture sector. Since the beginning of 2021, design has joined the magazine’s editorial calendar in a structured way – with ten monthly appointments throughout the year and two extraordinary issues – with sales in this sector that have tripled compared with 2020.

Surrender to the suggestive biodiversity of the sea and the secrets of its extraordinary ecosystem through the language of illusion. Until 31 January 2022, the University of Milano-Bicocca is hosting “IllusiOcean™”, an exhibition conceived and coordinated by Paolo Galli, professor of ecology at the university, and created in collaboration with Mondadori Media and the National Museum of Cinema in Turin.

The aims of the exhibition dedicated to the sea include raising awareness – among civil society, schools of all levels, the academic world and the scientific community – of the importance of achieving the sustainable development objectives for oceanic sciences set by the United Nations for the decade (2021-2030) of oceanic sciences, in particular Goal 14: to conserve and sustainably use the oceans, seas and marine resources.

The exhibition is an interactive experience divided into three thematic areas.

The first area consists of four rooms and two corners, each examining an aspect of the sea: from the biodiversity of tropical marine ecosystems to the problem of plastic pollution.

The exhibition path begins with a corner dedicated to “Virtual Reality” where, thanks to 3D viewers, visitors can explore the wonders of the world’s coral reefs and discover the process of coral restoration. It is also possible to simulate the sensory experience of an underwater geyser and enjoy an special natural spectacle.

In the “Sottomarino delle illusioni” (Submarine of Illusions) visitors can dive into the depths of the Maldives, an archipelago that hosts some of the world’s largest coral reefs: an area of over 4500 km² of extraordinary biodiversity and nearly 300 different species of coral. In this room, visitors will have the opportunity to get to know the marine organisms that shelter here. But to do this, they will have to sharpen their senses: walking from one side of the space to the other, where they will see the figures shrink or enlarge and algae and fish that transform into strange shapes.

The “Stanza degli specchi” (Room of Mirrors) places us among schools of jellyfish, fascinating marine animals that are found in seas around the world, where they float, driven by currents. And among the luminous umbrellas of these creatures, we can also see traces of the all-too-human threat called pollution.

This room was designed with the support of master glassmaker Fabio Fornasier from Murano, who created glass jellyfish using the traditional manual method and reproduced – also in glass – some of the many plastic objects that infest our seas.

The room “Mare sotto i Riflettori, il cinema racconta gli oceani” (The Sea in the Spotlight, the cinema and the oceans) is the result of collaboration with the National Museum of Cinema in Turin. This section offers a new interactive experience with all the magic of underwater filming, with clips, objects and unique curiosities. “The relationship between man and then sea has always been one of the recurring themes in the history of cinema,” said Domenico De Gaetano, director of the National Museum of Cinema, “our fascination with the underwater world lends itself well to illusions and special effects and we are delighted with this prestigious collaboration, which allows us to show another fascinating side of the Seventh Art.”

The sea is a treasure chest containing many different species of animals and plants: some are easy to spot, others hide and blend in. To recognise them, you need an expert eye, patience and a lot of attention. In the “Labirinto dei segreti marini” (Labyrinth of marine secrets) children from three to five years old can have a lot of fun looking for them and getting lost among the walls of this special room

The second corner, “Messaggio in Bottiglia” (Message in a Bottle), takes us back in time, to when letters were placed in glass bottles and thrown into the sea letting the currents carry them ashore. Fortunately, today we no longer need to throw a message into the ocean to communicate with the world: but through the “ocean that is the web”, visitors can launch their own message of hope to be launched on social networks using a virtual glass bottle.

The second area of the exhibition features 30 giant photographs, taken by some of the greatest experts in underwater photography – including Massimo Boyer – and depicting the evocative illusions created by nature that make our oceans so spectacular: the mimicry of some species of fish, for example, or the phenomenon that generates the effect of underwater waterfalls in Mauritius, in the Indian Ocean.

The third block is dedicated to the work done by high -chool students from the Vittorio Veneto and Luigi Cremona scientific high schools in Milan and the Emilio Sereni Agricultural Technical Institute in Rome. In recent months, around 500 students participated in the “Percorsi per le Competenze Trasversali e per l’Orientamento” (Paths towards Crossover Skills and Orientation) by designing and creating parts of the exhibition: reconstructions of models of the seabed, scientific games, illustrative posters, drawings and audio guides for visitors.

“With IllusiOcean the Milano-Bicocca University takes another important step towards restarting after the pandemic, inviting schools, families and citizens to discover an exhibition dedicated to the sea. We are delighted to inaugurate this exhibition which, thanks to the language of illusions, is not only great fun, but also encourages us to reflect on one of the priorities set by the UN 2030 Agenda: the protection of the health of the sea. It’s a challenge in which our researchers are engaged every day in the study of sustainable development solutions for the protection of the marine ecosystem,” said Deputy Rector, Marco Orlandi.

The exhibition is free and open to the public every Friday from 11am to 6pm and on Saturdays, twice a month, at the same times, at the Galleria della scienza (Buildings U1/U2, 1^st floor, Piazza della Scienza, Milan).

Entrance is by reservation only and you can book on the  illusiocean.it website and present your green pass (vaccination passport) at the door.

In addition, every Tuesday and Thursday morning, from 8am to 10am or from 11am to 1pm, by writing to illusiocean@unimib.it, you can book guided tours for schools.

Thanks to collaboration with Mondadori Media, from the end of October the “IllusiOcean™” exhibition will also be available online, exclusively on the website of Focus, Italy’s most widely read monthly, a reference point for fans and enthusiasts of technology, science, nature, medicine and innovation. By accessing the dedicated section of Focus.it., users can navigate in immersive mode inside the rooms of illusions and discover, in a virtual journey, many curiosities about the sea and its inhabitants.

“The Milano-Bicocca University exhibition organised by Professor Paolo Galli on the optical illusions and the sea is original, stimulating and fun. Three adjectives that have always been part of the DNA of Focus and it was therefore natural for us to offer our partnership to IllusiOcean.  A partnership that, in addition to narrating and describing the exhibition, allows people to visit the exhibition also virtually on Focus.it,” said the editor of Focus, Raffaele Leone. “It is original because it is the result of an original and creative idea; stimulating because it wants to encourage us to reflect on the wonders of the sea and the need to preserve them; fun because it communicates playfully with the special effects of optical illusions. How could Focus not be there?”

And the experience with “IllusiOcean™” is not limited to the exhibition. Throughout the exhibition period, a rich programme of initiatives promoted by Focus and Focus Junior, the magazine that is a point of reference for kids, has been planned to raise the awareness of readers, teachers and students about the marine world and explore the issues raised by the initiative. Starting from the issue of Focus on newsstands this month, which is entirely dedicated to the importance of water: from the cycle of the sea, the planet’s real liquid engine, to the life of the cetaceans that populate the waters of our peninsula, to the story of the coral clinic in the Maldives, with lots of other special unmissable content.

Every week, on focusjunior.it and the magazine’s social media channels, young people can also find insights and curiosities on the issues raised by the exhibition, but not only. In fact, they can also share photos, articles, ideas and suggestions for looking after the seas and oceans with the editorial team, using the email address focusjunior@focusjunior.it: and the most original content will be published both online and in the magazine. “Children, and young people in general, are worried about climate change and the future of the planet: so, as always, Focus Junior gives voice to their thoughts and ideas,” said Sarah Pozzoli, the editor of Focus Junior.

The exhibition is sponsored by the Società italiana di Ecologia (Italian Society of Ecology) – (S.It.E), the Lombardy Region and the City of Milan.

Huge success for the INTERNI Creative Connections exhibition at the FuoriSalone 2021. From 4 to 19 September, the event recorded a total of over 180,000 visitors at the three main locations: the quads of the University of Milan, the Orto Botanico di Brera and – until 27 September – the Audi City Lab, for the first time in Via della Spiga 26.

The Mondadori Group magazine, edited by Gilda Bojardi invited leading Italian players from the design world, along with international architects and designers to translate into experimental installations the concepts of care, sustainability and mobility. With the contributions of 2 co-producers (Audi and Eni) and in collaboration with companies and institutions almost thirty site-specific installations, micro-architecture and macro-objects were produced which – along with conferences and talks – created a varied mosaic of styles and visions, as well as moments of exchange that attracted thousands of people. These included a great many Italian and international journalists who gave INTERNI Creative Connections outstanding media coverage – from national newspapers to radio and television, the specialised press, and mass-market publications – as well as ensuring continuous presence on the main social media and web channels.

The Internimagazine.it website saw a +50% increase in unique users compared with the previous period and the reinforcement of the range of social media activities – with the generation of over 650 posts, each with an average of 70,000 profiled followers – led to a doubling of the total reach compared with previous figures.

The INTERNI exhibition was consequently confirmed as the symbolic event of the FuoriSalone – which this year marked its 30th anniversary – created in 1990 on the initiative of Gilda Bojardi, the magazine’s editor. Underlying this success is the high level cultural and design element of the installations, the prestigious Italian and international brands involved, as well as the many smaller players who have equally contributed to the creation of content of value.

The exceptional feedback, both from the public and in terms of media visibility, testifies to INTERNI’s absolute leadership in the professional living segment and design system communication, and, as Gilda Bojardi underlined, “It was also a strong signal for Milan and for a vibrant sector – that of design – which proposes and produces, and which has never given up. Indeed, thanks to the events, presentations, conferences, live and virtual debates, new proposals and collections and the displays in the showrooms, new spaces and museums set up for the occasion, this FuoriSalone was truly a unique and unforgettable occasion.”

Our thanks to all of the companies and partners who took part in the exhibition: Audi/Marcel Wanders studio, Eni/Carlo Ratti Associati, Italo Rota, Alessio Fini; Artemide/MC A – Mario Cucinella Architects; GLO/ Marco Nereo Rotelli; OPPO/Kengo Kuma, London Design Festival, Clare Farrow and Musicity/Midori Komachi; Fondazione Renzo Piano with Lia Piano/Anna Merci with Puricelli; Whirlpool/AMDL Circle and Michele De Lucchi; Sal Cord and Oneeightyone/Italo Rota and Francesca Grassi; EXPO 2020 Dubai – Padiglione Italia; Eurostands and Ledvance/MAD Architects; Corepla e Guzzini/Stroop Design with Jeffrey Beers International; Staininger Group-Six Senses Kitzbühel Alps/Peter Pichler Architecture; Guglielmi/Alessandro Zambelli; Qeeboo/Stefano Giovannoni; NABA Nuova Accademia di Belle Arti/Claudio Larcher and Sara Ricciardi; EWO/NOA* Network of Architecture; LAD onlus/Emilio Randazzo; the Italian Embassy in Madrid, COAM, di_mad, ADI-FAD/Davide Valoppi– Noarc; JCP Universe/CTRLZAK for Homage to Nanda Vigo; Fondazione Bisazza for Homage to Alessandro Mendini; PerDormire/Fabio Novembre Studio; Associazione per il Policlinico Onlus/CastagnaRavelli; APEX-Brasil with Abimóvel/José Roberto Moreira do Valle; Mapei/Cino Zucchi Architetti and Chiara Zucchi; TMK Projekt, Wolf Group, Forbo, Hushoffice, Muraspec/Mac Stopa and Massive Design; Missoni Home/Rosita Missoni; Nardi/Raffaello Galiotto; Magis; Netflix and, finally, Axor-Hansgrohe, Caricami, Danese, Ferrarelle, illy, Kartell.

The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.