Business

Icon, the Mondadori Group’s men’s fashion and lifestyle brand, ushers in the year 2022 with a celebration of Italian talent and style in a special issue available at news-stands starting tomorrow, focusing on the excellence that makes Italy unique.

“We call our first issue of 2022 “È stile italiano” (“That’s Italian style”) to pay tribute to the talented people we believe best represent Italy. All these artists are “made in Italy”, an expression that has, over the past few decades, come to stand for truly excellent products and outstanding people, whose stories we will be telling on the pages of Icon, explaining how they became icons of our unique and inimitable Italian identity. Inimitable, because everything that is made in Italy stands out not only for its style, but for the designer’s culture and approach to design. In short, it’s our culture that makes us unique! This is why the world continues to be amazed and fascinated by everything ‘made in Italy’. It’s the perfect cover for our country,” comments Andrea Tenerani, editor-in-chief of Icon.

Six faces will be featured in the January issue’s cover stories: world champion gymnast Nicola Bartolini; tennis player Matteo Berrettini, the first Italian to qualify for the finals at Wimbledon; rapper Blanco, a phenomenal success in Italian music today; two new faces in Italian film, Giuseppe Maggio and Lorenzo Zurzolo, and world superstar Laura Pausini, whom editor-in-chief Andrea Tenerani himself chose for the cover of Icon.

The first Italian to win a Grammy, a Golden Globe, four Latin Grammies and an Oscar nomination, Laura Pausini bares her soul in her interview with Icon. The star’s lifestyle is tempered by the down-to-earth attitude typical of the people of her region, Romagna: “When I travel alone, I always ask for the smallest room in the hotel, because being alone in a big room makes me anxious. The global head of Warner Brothers once told me I was the only singer to record for the company who had never used a hotel minibar!” She talks about her family and her idols, such as Sophia Loren: “I want to be as serious, concentrated, dedicated, and disciplined as I believe she is.” She has a comment about the Italian rock group Måneskin: “Everything they do makes a splash in Italy, and I’m happy for them. I used to do the same kind of thing, but in those days there were no social networks, so nobody knew what I was up to!”

The January issue of Icon also features great Italian stylists and entrepreneurs such as Armani, discussing his ties with the world of film; Brunello Cucinelli, and his idea of business; and Andrea della Valle, with his winning combination of heritage and innovation. The Destination Future section focuses on stories of Italian know-how, both famous and unknown: from the mystery of Stradivarius violins to the rediscovery of visionary stylist Rosa Genoni, as well as world-renowned artists and musicians, films, indie magazines and much more. Lastly, in the Voices section, authors like Stefano Bartezzaghi and Nadeesha Uyangoda talk about how they see Italy.

The magazine, website and social networks dedicate plenty of space to men’s passions at the start of 2022, from beauty to beverages and from travel to automobiles, presenting plenty of news and sneak previews. In the month of July, this content will be further expanded with the return to the news-stand of Icon Wheels, a special issue of Icon concerned entirely with cars and motorbikes, showcasing the most iconic and desirable models.

This celebration of the people who have made Italy an example of excellence that stands out all over the world will culminate on the catwalks of Pitti Immagine Uomo with the exclusive event “È stile italiano” – “That’s Italian style”, organised by Icon. This very special evening will bring together some of the most prominent people in the fashion industry at the Four Seasons Hotel in Florence on Monday, January 10, including Pitti Immagine CEO Raffaello Napoleone. The honoured guest of the evening will be violinist Charlie Siem, offering a truly outstanding performance.

To provide additional visibility for this showcase of all-Italian faces, traditions and excellence, during the fair dates Icon will also be distributed at Milano Centrale and Firenze Santa Maria Novella railway stations. The first of the 8 issues of the magazine to be published in 2022 will also enjoy the support of a communication campaign via digital out-of-home advertising circuits.

Mondadori Media, Italy’s leading multimedia publisher with 55.5 million fans on social networks, has signed a partnership with Twitter to join the Twitter Amplify program, which allows the possibility to amplify and promote video contents on the platform, reaching an even wider audience.

The agreement involves the Twitter accounts of the Mondadori Media brands Giallozafferano, MyPersonalTrainer, TheWom, Smartworld, Focus, NostroFiglio and Studenti, which are real points of reference in vertical segments linked to the passions of Italians – from cooking to wellness, from technology to science and training – with 1.6 million followers overall.

The partnership highlights the strength of Mondadori Media, chosen as an important partner to get in touch with valuable audiences through innovative content, relying on consolidated know-how in the production of videos for social media: an area in which Mondadori Media has already strong experience and leadership, thanks to an internal team dedicated to the co-production of editorial content with partner brands and successful special projects.

Thanks to this agreement, Mondadori Media and Twitter will offer partner companies the possibility of inserting pre-roll advertising videos, before the contents published by the Mondadori Media brands.

Mondadori Media will further expand the development of branded content social projects and initiatives on Twitter. This will extend the opportunities for companies and investors interested in reaching new audiences based on their needs and in an authoritative, transparent and highly interactive context thanks to the involvement of the Mondadori Media brand communities, making advertising communication ever more effective.

• First of its kind in Italy, single-point-of-access subscription allows Italians to synchronize eBooks and audiobooks bookmarks across Kobo eReader or Kobo App devices
• Kobo Plus, the all-you-can-enjoy subscription service, offers hundreds of thousands of titles from Italian and international authors
• With new Audiobook service offered by Kobo, booklovers can read or be read to on the Kobo App or latest eReader devices with Bluetooth® wireless technology

Global digital eReading leader Rakuten Kobo announced today the Italian launch of Kobo Plus, the all-you-can-read subscription giving booklovers unlimited access to hundreds of thousands of eBook and Kobo Audiobook titles for as little as €9,99 per month, in partnership with Mondadori Store, the largest network of bookshops in Italy.

Since launching their partnership in 2012, Rakuten Kobo and Mondadori Store have worked together to provide Italy’s best digital reading experience. Kobo Plus marks the first service in Italy to provide a combined reading and listening subscription offering at an affordable price and single point of access. Italian booklovers now have the opportunity to read or listen to their favourite stories within a single subscription on their Kobo eReader or through the Kobo App, all without having to worry about losing their place thanks to Kobo’s synchronized reading experience that keeps all eBooks and audiobooks seamlessly synced across all of a reader’s devices.

“Italy was the first country that taught us how to embrace digital reading to make reading lives better during the difficult times of the lockdown, and we have seen significant growth in digital reading as a result. It’s why we are so proud to be launching Kobo Plus here – it is our way of expanding on our commitment to Italy by making a great reading experience even better. The all-you-can-enjoy subscription allows Italian booklovers to explore new titles and genres risk-free, while also introducing them to Kobo Audiobooks and Kobo Originals selected and curated by skilled and committed book experts,” said Michael Tamblyn, CEO, Rakuten Kobo.

Tamblyn continued: “Our mission has always been to make the reading experience better and more accessible to everyone. By working with equally committed partners, like Mondadori Store, we can continue to connect more authors to more Italian readers.”

Kobo Plus is available in three subscription plans: Kobo Plus eBook for €9,99 per month; Kobo Plus Audio for €9,99 per month; or Kobo Plus eBook & Audio for €12,99 per month. All subscribers will receive a free 30-day trial, where booklovers can access the full Kobo Plus catalogue and switch between the three subscription plans to determine which is best for their needs.

“As the largest network of bookshops in Italy, our task is to intercept the new interests of readers, offering them also the possibility to access the most advanced forms of digital reading. We have done this with Kobo since its arrival on the Italian market, through our e-commerce site and our network of bookshops Mondadori Store. Since then, we have witnessed a transformation in the way content is used and in purchasing habits. Today we are delighted to renew this profitable partnership, which over the years has enabled us to reach an increasing number of readers and which today also extends to audiobooks, a segment that is recording very interesting growth rates,” declared Carmine Perna, managing director of Mondadori Retail.

To build the Kobo Plus catalogue, Rakuten Kobo worked with the Italian biggest publishers—including Mondadori Rizzoli, Einaudi, Sperling & Kupfer, Piemme e Mondadori Electa, Garzanti, Longanesi, Feltrinelli, and many others—along with the best Italian independent publishers, like Sur. The catalogue also features Kobo Originals, like Silvia Volpi’s Il silenzio dell’erba, and eBooks published through Kobo Writing Life—stories from Rakuten Kobo’s own publishing platform that allows authors to self-publish—as part of the subscription service.

The new Kobo Plus collection features a breadth of stories including literary classics and popular genre page-turners such as Ilaria Tuti’s Fiori sopra l’inferno; Ken Follett’s Kingsbridge novels, including as Pillars of the Earth; Non è la fine del mondo by Alessia Gazzola; and La guerra dei Courtney by Wilbur Smith, among many more. Other authors featured within the catalogue include Fabio Volo, Cristiana Capotondi, Melania Mazzucco, Gianrico Carofiglio and Alice Basso, while great actors like Anna Bonaiuto and Fabrizio Gifuni bring stories to life as narrators of Kobo Audiobooks.

In addition to hundreds of thousands of eBooks, Kobo Plus also offers a wide selection of Audiobooks, depending on your monthly subscription service. While Kobo Plus eBooks can be enjoyed with any eReader device, Kobo Audiobooks can be listened to on any smartphone or can be paired with the new Libra 2 or Sage eReader devices, which both feature Bluetooth® technology, allowing booklovers to read or listen to their favourite story.

Italian readers will be able to discover the features of the new devices and the Kobo Plus service in participating Mondadori Stores throughout Italy, ambassadors of culture and reading in all its forms.

At the same time, Mondadoristore.it is also expanding its offerings to include a new section dedicated to audiobooks, with over 4,000 Italian titles, from new releases to the great literary classics. At the time of purchase, users will be redirected to the Kobo site and with a few clicks you can start listening to a new story directly on your device (PC, tablet or smartphone), using the dedicated Kobo app.

Readers can also sign up for their subscription and free trial directly through kobo.com, the Kobo Android app or on a Kobo eReader. Kobo Plus launches in Italy November 4, 2021.
To learn more about Kobo Plus in Italy, visit kobo.com/koboplus.

About Rakuten Kobo Inc.
Rakuten Kobo Inc. is the world’s digital bookseller created by and for book lovers. Owned by Tokyo-based Rakuten Group, Inc. and headquartered in Toronto, Rakuten Kobo’s 58 million worldwide users can read any time, anywhere, and on any device. With a mission to make reading lives better for all, Rakuten Kobo connects readers to stories using thoughtful and personalized curation of eBooks and audiobooks, and the best dedicated eReaders and apps for reading. With the singular focus of making reading lives the best they can be, Kobo’s open platform allows people to fit reading into more moments in their busy lives.
To learn more about Rakuten Kobo, visit https://www.kobo.com/ca/it

About Mondadori Store
Mondadori Store is the largest network of bookstores in Italy: a cultural stronghold active throughout the country thanks to more than 500 stores spread from large cities to smaller towns, online with the e-commerce website Mondadoristore.it and the bookclub formula. Mondadoristore.it is at the side of readers and users through a proposal that, in addition to books, the heart of the offer, includes entertainment experiences, events and multi-channel services, reaching over 20 million customers every year.

Mondadori Retail continues the plan to develop its network of bookstores across Italy from north to south, and kicks off a new training project for the network’s booksellers.

After the 10 bookstores inaugurated in the first half of the year, another 10 stores will open to the public by end 2021. The plan brings the offering of the most extensive network of bookstores in Italy even closer to readers, with the directly-managed medium-size stores located in the larger cities, and the franchised ones in the smaller populated areas.

Two new directly-managed Mondadori Bookstores will open over the next few months: the first in Lombardy, inside the Fiordaliso mall in Rozzano (Milan), which will be inaugurated on 11 November 2021, followed by a second opening in Emilia Romagna.

Eight new franchised Mondadori Bookstores and Mondadori Points are expected to open in the final part of the year in Emilia Romagna, Latium, Campania, Apulia, Calabria and Sicily.

Mondadori Retail also enhances the services dedicated to franchisees with the new training program called Percorsi. The new courses are meant to provide the over 500 affiliated booksellers with additional tools and guidance to enhance and increase their daily bookstore activities, through insights into the evolving landscape of the publishing world in recent years and the relationship between booksellers and readers in the digital age.

“We have built a training path to be alongside our affiliates in an even closer way, providing them with an opportunity for in-depth analysis and discussion that will help them nurture their relationship with readers even more. Bookstores are outposts of culture that can add value to the local area and its communities; today, they are turning more and more into vital gathering spots where people converge for the pleasure of discovering new stories. Our new openings bear further proof of their importance for the buoyancy of the sector, which is also driven by the dedication and hard work of booksellers throughout Italy, key figures in the promotion of reading in our Country”, says Carmine Perna, Managing Director of Mondadori Retail.

Percorsi is divided into four sessions covering several topics, from market scenarios to the enhancement of books and their assortment inside the store, from customer relations to exploring the synergies between the physical and digital world, with industry professionals taking the floor.

“The present and future of Bookstores” is the focal theme of the opening session, graced by the address from Prof. Paola Dubini from the Bocconi University. The publishing market in Italy is constantly evolving; the last 18 months, in particular, have marked a true watershed, with a few major aspects coming to the fore. The session will explore the dynamics of the sector, how to promote peculiarity in the local area, the bookseller role and the next steps to be taken.

The Percorsi cycle continues in November with the second session dedicated to “Assortment, catalogue, local area: building value for the customer“. Building an assortment is crucial to meet the needs of readers and to cover the local area: what are the pillars for building the right offer? How to enhance readers and the local area? What role do categories hold and how can choices be guided?

In 2022, Percorsi will continue with two training events that will address how to manage customers and their satisfaction and the new opportunities offered by cross-channel marketing, which will be followed by new training workshops next year.

Thursday 28 October sees the opening in Ravenna of a new Mondadori book shop.

The city’s first Mondadori Bookstore will offer all readers and enthusiasts more than 150 square metres of culture and entertainment in the heart of the historic centre, just a few steps from the tomb of Dante Alighieri.

The new book shop will in fact combine a wide selection of books with a rich programme of events designed to promote and enhance reading, with contributions from local and national authors. A space to enjoy browsing through books and finding new stories, exchanging ideas and opinions with booksellers and other readers.

«The opening of a new bookstore in the historic centre of Ravenna has a special significance» said Riccardo Vitali, the businessman affiliated with the Mondadori Store network. «The city is a point of reference in Romagna for its rich and lively cultural life. We can’t wait to make our contribution with a book shop that is suitable for all and with events dedicated to popular authors in the area».

The Mondadori Bookstore in Via Ricci will stock a catalogue of over 20,000 titles, curated by three expert and enthusiastic booksellers, ready to welcome visitors seven days a week with new suggestions and proposals: from fiction to non-fiction, and miscellaneous books to the classics, with an extensive section dedicated to comics such as manga, superheroes and graphic novels, a genre that is increasingly popular with readers.

There is, of course, also an entire area dedicated to children and teens, with a selected range of educational games e illustrated books to stimulate the creativity and imagination of younger readers.

The offer that is complemented by an assortment of the best stationery products, with lots of gift ideas, gift boxes and gift cards.

All Mondadori Bookstore customers will also be able to take advantage of digital services such as Pick Up Point, which enables you to collect a book purchased on Mondadoristore.it for free from the point of sale, choosing from a catalogue of over 1 million titles; Prenota e ritira (Order and collect), which offer the possibility of ordering online and then collecting and paying in the store; and Invia a casa (Home delivery), to have products ordered from the bookstore delivered to your home.

MONDADORI BOOKSTORE
Via Corrado Ricci 16, 48121, Ravenna
Orari: lun-dom 09.30 – 19.30
E-mail: ravennamondadori@gmail.com – Tel. 0544/ 205686
https://www.mondadoristore.it/negozi
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Mental and physical wellbeing, the promotion of sustainable lifestyles and care for the environment are the focus of a series of special Mondadori Store initiatives that will take place in the bookstores around Italy, on Mondadoristore.it and its social media channels from 1 to 17 October.

For the entire period, Mondadori Store will present a rich programme of events with authors and experts, tutorials and social columns with ideas and advice for their health and that of the environment and launches an exclusive at the bookstores.

Among the personalities who will meet the public live on the Mondadori Store Facebook and Instagram channels: the green influencer Camilla Mendini, alias Carotilla, author of (Im)perfetto sostenibile. Gesti quotidiani per una sostenibilità alla portata di tutti ((In)perfectly sustainable: Daily gestures for sustainability within everyone’s reach), on 6 October at 6.30 pm; Paolo Borzacchiello, expert in linguistic intelligence and author of Basta dirlo. Le parole da scegliere e le parole da evitare per una vita felice (Just say it. The words to choose and the words to avoid for a happy life), on 11 October at 6 pm; the psychologist and travel journalist Giulia Lamarca, author of Prometto che ti darò il mondo (I promise that I will give you the world), on October 12 at 6 pm. The travel TikToker Giovanni Arena will present his new book Benvenuti in economy class (Welcome to economy class) on October 5 at 6 pm, at the Mondadori Megastore in Piazza Duomo in Milan.

Also, every day, new ideas for concrete actions with the social snapshots by popular scientist Mariagiovanna Luini, nutritionist Silvia Goggi, economist Luciano Canova, forests and wildlife expert Daniele Zovi and many others. The full programme is available on Mondadoristore.it.

Plus, Mondadori Store is launching a new title in the bookstore: Cucina green. Ricette buone e genuine per una vita in sintonia con l’ambiente (Green kitchen. Good and genuine recipes for a life in harmony with the environment) is a new cooking and wellness manual created with exclusive contributions by Mondadori authors, readers and booksellers, which offers an answer to two issues that are deeply felt and requested in these years. On the one hand, increasing attention to the nutritional value of food, with a preference for the choice of natural and seasonal ingredients, and, on the other hand, greater sensitivity to environmental problems and the waste of both food and resources: 250 pages with recipes for all seasons, with a range of useful tips for tasty zero km dishes, to minimise the impact on the environment. This previously unpublished volume will be on sale from 1 October in Mondadori bookstores and on the website Mondadoristore.it at the special price of €2.90.

At all the points of sale and on Mondadoristore.it, readers can also find all the latest and greenest news: essays, novels and short stories to help the earth, books and fairy tales dedicated to the little guardians of the planet, manuals for all-round well-being, from physical activities to food, gift ideas in recycled paper and much more.

Mondadori Store has also signed up to “Più raccogli, più semini” (“The more you collect, the more you sow”), the project promoted by Payback with Treedom which transforms the promotional points that readers accumulate with their purchases in the bookstore into trees, and thereby contributing to the planting of 3,000 trees.

The new Mondadori Store initiative will be accompanied by a communication campaign developed by the agency Canali&C. with the claim “Leggere ci fa crescere” “Reading makes us grow”, activities in all the stores, national radio and press, the web, social media and DEM.

The start of the new season of Grande Fratello VIP coincides with the launch of a new edition of #CasaChi, the social entertainment format developed by the magazine Chi, that every week brings opinion leaders and exceptional guest to the Instagram and Facebook channels of the brand with comments on the most successful reality show and the personalities of the moment.

An unmissable appointment which, following the huge success of 2020, with more than 100 special guests and more than 14 million video views on Instagram, this year too will feature VIPs, influencers and the competitors of the reality show, with the host and master of ceremonies, Alfonso Signorini, editor of Chi, and journalists from the title Azzurra Della Penna, Valerio Palmieri and Gabriele Parpiglia and deputy editor Massimo Borgnis the curator of the format. A team ready to transport readers and users to the very heart of the debate about Italy’s most spied on house with video shows, original and exclusive content, revelations, curiosities and unexpected twists.

WHAT’S NEW – The new season of CasaCHI #GFVIP 2021 Edition starts with a new face: Rosalinda Cannavò, for the first time as a talk show host.

“This is definitely my first experience as a host, as I have had never had a role like this and, I confess, I was terrified at the beginning. But the CasaChi team made me feel at ease and I’m melting, indeed, I’m really getting a taste for it and think, maybe one day, I could be a presenter! Last year I was inside the House, and this year I’m at CasaChi and have to be impartial: I would like to make judgments, but I try not to step too far out of my role. Certainly, having been in the game, I can identify nuances that others might miss so I can share them with our followers. Obviously, I have my favourites, but you will find this out in the course of the episodes, I’ll find a way to make you understand … “, said Rosalinda Cannavò.

However, the presence of the former contestant is not the only novelty. For this edition, the talk show schedule has been enhanced with even more dynamic and engaging formats and content: Chi Backstage, which shares with the public the previews, the background and the highlights of #GFVIP in the form of short videos on Instagram and TikTok; Chi è Chi #stories, with presentations of all the show’s contestants curated by the editorial staff, which in just one week reached 1 million views; and the exclusive #Copia il look (Copy the look), to replicate the outfits of both stars and commentators.

And then there is also space for guests from the world of show business and entertainment, such as the new commentators Adriana Volpe and Sonia Bruganelli, and unpublished content and interviews for this new edition of CasaChi, which in the first two weeks has already recorded a doubling of video views on its social media channels compared with 2020.

The episodes of CasaChi #GFVIP 2021 Edition will be broadcast from Tuesday to Friday, with daily appointments in video talk or live social formats, on Chi’s Instagram and Facebook channels – where Italy’s most widely read people magazine has a fan base of 850,000 users (Source: Shareablee, August 2021) – and, thanks to an exclusive agreement, is also available on the Mediaset Infinity platform.

A sponsorship format has been developed for advertisers which guarantees visibility in the social media content published by Chi and which includes media planning with guaranteed reach. In addition, it is also possible to develop ad hoc communication projects with the involvement of influencers, selected for a tone of voice that is in line with the brand.

Grazia USA, the international edition of Grazia born out of the licensing agreement between the Mondadori Group and Pantheon Media Group LLC, launches today the first US print edition of the Mondadori Group brand.

The debut strengthens the presence of the first 100% Italian fashion magazine on one of the world’s largest and hottest fashion markets.

The new issue of Grazia USA – 356 pages, released quarterly – features three different exclusive covers that flesh out the “Evolution” concept, celebrating three prominent women on the American cultural and social scene: nine-time Olympic medalist Allyson Felix, British supermodel and designer Alek Wek, hailed for her influence on the idea of beauty in the fashion industry, and Canadian singer-songwriter and actress Jordan Alexander, an advocate of LGBTQ+ and coloured people’s rights. The content from the three cover stories also unfolds on social channels, on Grazia USA’s website and through dedicated newsletters, creating a contemporary and unique platform.

Grazia USA will count a total circulation of 400,000 copies, reaching an audience hungry for fashion, art, culture and beauty, as well as for design, entertainment and travel, leveraging on the signature cosmopolitan mix of the brand. The first issue has received a great response from the market in terms of advertising sales, with advertisers including major luxury brands such as Armani, Etro, Loro Piana, Tiffany, Dior, Vuitton and Harry Winston.

Positioned in all the major fashion and luxury countries, Grazia is the first 100% Italian fashion magazine to have exported its successful formula worldwide, from Italy to the United States. The Mondadori Group brand, which currently counts a total of 21 editions in 23 countries, reaches a global audience of 15 million readers, 45 million unique users and over 30 million followers on social channels. 

The US edition of Grazia made its debut in October 2020 through the global digital-first platform graziamagazine.com featuring Kim Kardashian West. Since then, Grazia USA has enjoyed an unprecedented online growth, peaking at 5.2 million monthly active users, with a readership that is predominantly female, 50% under 30 years old.

The new quarterly issue of Grazia USA will be distributed at all Barnes & Noble bookstores, selected retail outlets in the U.S. and Canada, online at https://www.magazinecafestore.com/products/grazia-usa-magazine and on graziamagazine.com/subscribe.

Starting in October, Icon, the male fashion and lifestyle magazine edited by Andrea Tenerani, will be joined by Angelo Pannofino in the role of editor-at-large.

With the appointment of Pannofino, the Mondadori Group brand will further enhance fashion, its protagonists and the worlds surrounding it, using it as a lever to talk about society while also expanding coverage of art, culture, news and current affairs.

Born in in Puglia, aged 45, with a degree in law, during his professional career Angelo Pannofino has exercised his creativity, firstly in advertising and, subsequently, in journalism, where has collaborated on a range of titles, including Rolling Stone, L’Uomo Vogue, Wired, Icon, as well as the cultural pages of the daily newspaper Domani.

Thursday 22 July sees the opening, in the heart of the city of Salerno, of a new Mondadori Bookstore, with a special opening event at 6 pm.

The Mondadori Bookstore di Via Porta Elina will be a point of reference for all book lovers, thanks to an extensive offer of books of all kinds and an exciting calendar of events featuring leading figures from the world of the arts and entertainment.

The guests expected at the opening ceremony include Antonia Willburger, the city councillor for Culture of the Municipality of Salerno, and the author Roberto De Luca.

“This project is the result of a desire to expand the presence of bookshops in the area of Salerno and Campania, giving citizens the possibility of finding what they’re looking for, and coming into contact with books and booksellers on a daily basis. In an increasingly digital age, it is really important to rediscover the pleasure of flicking through the pages and choosing what to read with the books in your hand, a stimulus also for exchange with booksellers and other readers. Thanks to the collaboration of Mondadori Store and my desire to launch this business venture, I aim to increasingly reinforce the relationship between the region of Campania and culture. It is an extra challenge for me, but I am confident that the cultural spirit of the city of Salerno will prove to be extremely positive,” announced Antonio Verderame, the businessman affiliated with the Mondadori Store.

The new bookstore, which covers and area of 140 square metres, features an offer of more than 10,000 volumes, curated by the experience of a team of five passionate booksellers who will welcome readers seven days a week with tips and suggestions from among the new releases, bestsellers and niche titles.

From fiction, non-fiction, miscellaneous titles and the classics, right up to cartoons: a significant selection is dedicated to manga, superheroes and graphic novels, and increasingly popular genre with the public.

There is also a dedicated area for children and young adults with the best educational games and illustrated books to stimulate the imagination of younger readers.

Great importance is also given to the local area, including local authors, and histories and guides on the city and the region, available also in English for international visitors and tourists.

And finally, of course, there will also be a range of the latest music releases, stationery products and gift ideas, gift boxes and gift cards.

All of the customers of the Mondadori Bookstore will also be able to make use of digital services, such as Pick Up Point, which enables customers to collect from the store books bought on Mondadoristore.it, selected from a catalogue of over 1 million titles; Prenota e ritira (Order and collect) with which readers can order online and pay and collect in the store; and Invia a casa (Home delivery) to have books ordered in the store delivered straight to your home.

This new opening takes to three the number of Mondadori Store outlets in the city of Salerno, where the bookstore chain is already present with shops in Corso Vittorio Emanuele, 56 and Via Posidonia, 95.

MONDADORI BOOKSTORE
Via Porta Elina 3, Salerno
Open: Mon – Sun 08.30 – 21.00
E-mail: mondadorisalernoportanova@gmail.com – 089 9762477
www.mondadoristore.it/negozi