Media: Publishing brands

Interni renews its collaboration with the Italian Trade Agency (ICE) for “Italian Smart Living” in Addis Ababa, Ethiopia

Following New York and London, the magazine takes center stage at the event dedicated to Italian design, architecture, and innovation with an international talk on design culture

Building on the success of the initiatives carried out in New York for Italy on Madison and in London during Clerkenwell Design Week, INTERNI renews its collaboration with the Italian Trade Agency (ICE) and arrives in Addis Ababa, Ethiopia, for Italian Smart Living 2026, scheduled from July 7 to 9 at the Ethiopian Science Museum.

The event, dedicated to Italian design, architecture, and innovation, will bring together institutions, businesses, architects, designers, investors, and stakeholders from Ethiopia and East African countries.
The objective is to promote Made in Italy and create new opportunities for dialogue and partnership in a rapidly growing market, where the construction, hospitality, and real estate sectors are undergoing a phase of profound transformation.

«Following New York and London, Addis Ababa represents a new stage in our international journey,» states Gilda Bojardi, director of INTERNI. «Being a communication partner for Italian Smart Living 2026 means contributing to the spread of Italian design culture in a highly dynamic context, where architecture and design can offer a tangible contribution to city development and the quality of living.

The exchange between different professional figures, cultures, and skills has always been one of the founding values of our magazine, and it is a precious opportunity to foster new relationships and showcase Italian expertise in global markets».
Among the central moments of the event, on Tuesday, July 7, INTERNI will curate a talk focusing on the role of design as a driver for economic, social, and cultural development.

Taking part in the debate will be architect Duccio Grassi, a leading figure in numerous projects within the residential, retail, and hospitality sectors; Professor Fasil Giorghis, professor and chair of Conservation of Urban & Architectural Heritage at the Ethiopian Institute of Architecture; entrepreneur Kanessa Muluneh, head of Coerman-Muluneh; and Debay Million, General Manager of Dar Al-Handasah (Shair and Partners) and Special Ambassador for East Africa for the UNASDG.

The meeting, moderated by Carlo Biasia, will bring together Italian and Ethiopian experts to share experiences and visions on the future of cities, sustainable design, and technological development, fostering dialogue between the Italian production system and East African partners.

The Italian Smart Living calendar also includes an exhibition area dedicated to Italian design, furniture, and finishes companies, institutional meetings, B2B matchmaking sessions with Ethiopian buyers and decision-makers, and in-depth discussions on urban sustainability, smart cities, contemporary building technologies, energy efficiency, and investment opportunities in the real estate sector.

On Wednesday, July 8, architect Duccio Grassi will hold a masterclass on Italian design aimed at students, professionals, and businesses. An international urban regeneration competition will also be launched, focusing on Merkato, the largest open-air market in Africa, aimed at promoting sustainable urban development and involving younger generations in the city’s transformation processes.

As part of the activities aimed at promoting Made in Italy, the historic Residence of the Italian Embassy in Addis Ababa will host the exhibition of the Museo del Marchio Italiano (Museum of the Italian Brand), a narrative of the evolution of the brands that have helped build the Italian identity worldwide, in a venue of great historical and symbolic value for relations between Italy and Ethiopia.
With this event, INTERNI magazine confirms its commitment to promoting design culture as a tool for dialogue between businesses, institutions, and territories, reinforcing the benchmark role it has played for years in supporting the activities of the Italian Trade Agency (ICE) to showcase and promote Italian excellence in international design and furniture markets.

TV Sorrisi e Canzoni and Mondadori Academy launch a new training programme dedicated to the world of cinema

A project designed for enthusiasts and industry professionals alike

TV Sorrisi e Canzoni, the leading brand in the world of entertainment, and Mondadori Academy, the Mondadori Group’s online learning platform, are launching a new educational project dedicated to cinema and the arts that shape it.

From screenwriting to acting, directing, editing and production, the programme offers participants the opportunity to discover the mechanisms behind the world of filmmaking and explore how stories and characters capable of captivating millions of viewers around the world come to life, also thanks to the involvement of well-known industry figures.

A TRAINING PROGRAMME DEDICATED TO THE WORLD OF CINEMA

The training programme created by TV Sorrisi e Canzoni and Mondadori Academy for the world of cinema is structured around five on-demand courses, consisting of video lessons that can be accessed at any time. Its aim is to provide practical tools for exploring the many dimensions of cinematic language.

Through a practical and accessible approach, the programme offers concrete examples and tools to reveal the backstage of an industry that is both widely loved and still largely unfamiliar to the general public.

This unique educational offering is divided into five courses, each lasting between 90 and 120 minutes:

  • Course 1 – “Writing a Film: From the First Idea to the Screenplay”, with screenwriter Doriana Leondeff;
  • Course 2 – “Learning to Act: From Technique to Performance”, with actress Ivana Lotito;
  • Course 3 – “Building a Film: From Vision to Production”, with film director Valerio Vestoso;
  • Course 4 – “Editing a Film: From Footage to Final Cut”, with film editor Giogiò Franchini;
  • Course 5 – “Producing a Film: From Concept to Set and Market”, with film producer Marco Belardi.

THE COURSE LEADERS AND THE TOPICS COVERED

This project has been made possible through collaboration with five established professionals from the film industry, who bring their extensive experience to the development of the course content.

Doriana Leondeff – “Writing a Film: From the First Idea to the Screenplay”

Doriana Leondeff, who has just won the David di Donatello Award for Best Adapted Screenplay (2006) for the film Le assaggiatrici, is a screenwriter who, over the course of nearly forty years, has crafted stories that feel natural and deeply rooted in real life. She has written for both cinema and television, won numerous awards, mentored emerging writers and has been a member of the David di Donatello jury since 2001. Among the many directors and creatives she has collaborated with are: Silvio Soldini, Carlo Mazzacurati, Cristina Comencini, Francesca Archibugi and Michele Placido.

Doriana Leondeff will take participants behind the scenes of her creative process, exploring not only three-act structures, but also how characters are “heard” before they are even given a voice. Using a practical and creative approach, the course guides participants through the tools, techniques and processes that transform an intuition into a cinematic story. She will also discuss what happens when an idea collides with the needs of direction or the constraints of editing, and how to preserve the soul of a story within an industry that is, in every respect, a business.

Ivana Lotito – “Learning to Act: From Technique to Performance”

Ivana Lotito is a renowned Italian actress who rose to prominence in 2009 with the box-office comedy Cado dalle nubi by Gennaro Nunziante, alongside Checco Zalone. At the same time, she built a strong television career, appearing in numerous drama series and consolidating her versatility as a performer. One of the defining roles of her career has been her portrayal of Azzurra Avitabile in Gomorra – The Series, beginning in 2016.

In the course, Ivana Lotito offers an in-depth overview of the craft of screen acting, analysing the artistic and technical skills required to build a credible performance.

Valerio Vestoso – “Building a Film: From Vision to Production”

Valerio Vestoso is an acclaimed film director who first entered the world of short films with Tacco 12, a mockumentary centred on the obsession with group dancing. In 2016, he won the Solinas Prize for the screenplay of the series Flash and went on to direct numerous branded content projects and television commercials. His works include the short Ratzinger vuole tornare, the documentary Essere Gigione, the short film Le Buone Maniere and the series Vita da Carlo. He is also the author of the television programme Una pezza di Lundini.

Drawing on his recognised experience in the field, Vestoso offers a structured overview of the creative and production process behind the making of a film.

Giogiò Franchini – “Editing a Film: From Footage to Final Cut”

Giogiò Franchini is a well-known film editor and was the person who introduced digital post-production to Campania: Racconti di Vittoria was the first film edited in Naples using the Avid Film Composer system. Over the years, he has collaborated with directors including Paolo Sorrentino, Jonathan Demme, Antonio Capuano, Andrea Molaioli, Sergio Rubini, Giovanni Veronesi, Valeria Golino and Riccardo Milani. Alongside his professional career, Franchini has long been dedicated to teaching and has delivered lessons, workshops and seminars at institutions including the Holden School in Turin, the Centro Sperimentale di Cinematografia, the University of Naples Federico II and Sapienza University of Rome.

Giogiò Franchini represents that crucial moment when cinema, from a collection of scattered fragments, finally becomes a complete work. Combining theoretical reflection with practical experience, the course explores editing as a decisive stage in cinematic storytelling. From the human dimension of the editor’s work to the practical dynamics of the editing room, it examines the fundamental role of editing in shaping audiovisual narratives.

Marco Belardi – “Producing a Film: From Concept to Set and Market”

Marco Belardi is one of the most highly regarded film producers in Italy. He founded Lotus Production, the company through which he achieved major success and established the partnership that made him widely known: his collaboration with director Paolo Genovese. Their most successful film, Perfetti Sconosciuti (2016), achieved record-breaking box-office results, grossing more than €16 million and becoming the most remade Italian film in the history of world cinema. Over the years, Belardi has also worked with directors such as Paolo Virzì and Gabriele Muccino, collecting David di Donatello Awards, Nastri d’Argento, Golden Globes and Ciak d’Oro awards. Today, he leads Greenboo Production, his new production company, with several film and television projects currently in development.

In the course, Marco Belardi examines the producer’s role as a creative engine. From the initial concept through to distribution, the programme explores the production, creative and economic dynamics of the audiovisual industry, while also providing practical tools for navigating the sector.

The courses are available at www.mondadoriacademy.it.

The cinema-related courses, together with upcoming music-focused courses soon to be launched on Mondadori Academy, will also feature as part of Il Festival dello Spettacolo, the event powered by TV Sorrisi e Canzoni, which will return for its second edition on 6, 7 and 8 November 2026 at Superstudio Più in Via Tortona, Milan. Within the new SORRISI LAB area, visitors will be able to take part in masterclasses and workshops led by leading figures from the film and music industries. These sessions will provide an introductory overview of the themes explored in the online courses, creating a direct bridge between live experience and digital learning.

 

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.

Mondadori Academy is the Mondadori Group’s online learning platform which, through the contribution of the Group’s brands, offers innovative, accessible and high-quality training programmes across a wide range of fields, from artificial intelligence and design to manga and entertainment.

Record-breaking edition of the INTERNI MATERIAE exhibition-event

With a total of 542,000 visitors and a 14% increase, INTERNI has cemented its position as one of the most popular FuoriSalone events

With a total of 542,000 visitors, INTERNI MATERIAE has once again proved itself to be the most popular event of the FuoriSalone, recording a 14% increase compared with the previous edition and further cementing its position as a leading event dedicated to contemporary design culture.

The figures show 305,000 visitors to the University of Milan, 170,000 visiting the Audi X Zaha Hadid Architects exhibition at Portrait Milano and 67,000 at the Brera Botanical Garden, highlighting not only the extraordinary public turnoutbut also the ability of the exhibition-event to create a widespread, integrated and highly attractive system on a national and international scale.

From 20 to 30 April, Milan was transformed into a major cultural and creative hub, an open platform for research and design experimentation, where over 40 installations and more than 50 architects, designers, artists and companies from over 10 countries explored materials as the fundamental language of contemporary design. An urban laboratory where architecture, art, science, industry and technological innovation have come together to generate new visions and cross-pollination of styles for concrete projects.

Spanning a wide geographical area, INTERNI MATERIAE has woven a collective narrative that transcends the realm of exhibition-making to establish itself as a genuine cultural platform. Site-specific installations, micro-architectures and macro-objects, alongside conferences, talks, performances and opportunities for discussion, have come together to form a rich tapestry of content, confirming the project’s central role as a tool for interpreting the present and shaping the future.

The route took in five of the city’s iconic landmarks: for the fourth consecutive year, Eataly Milano Smeraldo and Urban Up | Unipol at De Castillia 23 joined the three institutional venues – theUniversity of Milan, theBrera Botanical Garden and Audi X Zaha Hadid Architects at Portrait Milano – to create an integrated urban narrative, deeply interconnected and capable of fostering an ongoing dialogue between places, people and disciplines.

“During FuoriSalone, Milan reaffirms its status as a major cultural and creative hub for bringing to fruition projects that could not be realised elsewhere,” says Gilda Bojardi, editor-in-chief of INTERNI. “Once again this year, the city has become a testing ground for design, where architects, designers and creative minds from all over the world have been able to exchange ideas, blend their visions and, through their projects, contribute to the development of a shared vision aimed at a more conscious and sustainable future”.

The exhibition-event thus reaffirms its status as the flagship event of FuoriSalone, launched in 1990 on the initiative of Gilda Bojardi, thanks to the high cultural and design standards of the installations, the calibre of the brands involved, and the extraordinary media coverage spanning the press, radio, television, specialist publications, digital platforms and social media, thereby consolidating INTERNI ’s undisputed leadership within the design communication sector.

We would like to thank Audi, co-producer alongside Zaha Hadid Architects, as well as all the companies, designers and architects who took part: Annabel Karim Kassar for Annaka Design, Rubner Haus, ABS Group and Valpaint, Irritec con Davision; BIG – Bjarke Ingels Group per Artemide; Snøhetta for VitrA; AMDL CIRCLE and Michele De Lucchi for Zambon; Piero Lissoni for Sanlorenzo; Mutti with Mapei; Alessandro Scandurra for Holcim Italia; Wu Bin – W.Design with M77, MOORGEN, UMGG, YARDCOM; DAAA Haus Group for Recobel by Halmann Vella; MM Design along with Xlam Dolomiti; OTTO Studio – Paola Navone and Cristina Pettenuzzo with Studio Azzurro per Consorzio Parmigiano Reggiano; Simone Micheli Architectural Hero for Lumyra Energy, Pilosio and WorldHotels; Secco Sistemi; Meneghello Paolelli for Gibus; City of Busan with Migliore+Servetto; Marco Nereo Rotelli with Domyn and Veolia; Bertozzi & Casoni for Galleria Deambrogi; Silvio De Ponte for Idealverde; Sony Group Creative Center with Setsu & Shinobu Ito for Sony Group Corporation; MAD for Canva; Alexander Bellman for ILTI Luce; Q-Bic with the students of POLI.Design and the Scuola di Design of Politecnico di Milano with Rubinetterie Treemme; Richard Orlinski for Fidenza Village; Thirtyone Design + Management for Uniqlo; Christoph Radl with Eugenia Bruni for Pasquale Bruni; Jan Puylaert for EcoPixel; Paola Sasplugas for PDPAOLA; Accademia IUAD; Genny Canton Studio and Operaventuno for MCZ Group; Marco Merendi and Diego Vencato for Stannah; Artset for Ever in Art; CODOO Studio for Tile of Spain; Navim Yacht Lab and Tecnimpianti; Rampello & Partners for First Italy; IED with the VIVO project; Studio Paolo Ferrari for A.A.T.C. and Co; Natascia Finocchiaro Maurino for Cristallina Design with Cristallina and Graniti Maurino; Alessandro Enriquez for Kartos; Dainelli Studio for Status Contract with Fratelli Damian; Giotto Calendoli for Eataly Milano Smeraldo; Studio Azzurro for Urban Up | Unipol.

“Interni” presents the issue “The Polyamorous Home”, edited by Carlo Ratti, the Magazine’s first-ever Guest Editor , and the third edition of BIG ITALY NEW YORK

An international edition, available in newsagents and via the app, with a strong focus on contemporary design research and a special feature dedicated to the more than 50 showrooms at the heart of the BIG ITALY NEW YORK circuit

The events organised by INTERNI in collaboration with NYCxDesign, ICFF and ITA – Italian Trade Agency will take place between 11 and 19 May, featuring talks, installations and meetings

To coincide with the NYCxDesign Festival and ICFF in New York, INTERNI presents its May issue, which marks a first for the magazine: for the first time, a Guest Editor has been brought on board to work alongside the editorial team on the editorial content.

The guest is architect Carlo Ratti, founder of CRA-Carlo Ratti Associati, one of the most influential figures in the contemporary debate on architecture, technology and changes in the way we live, and curator of the 2025 Venice Architecture Biennale.

As Gilda Bojardi, editor-in-chief of INTERNI, points out, “this issue marks a significant turning point, as it introduces a new approach to editorial content within the magazine, one capable of weaving together diverse international perspectives and design languages”. The appointment of a Guest Editor such as Carlo Ratti reinforces the magazine’s commitment to interpreting the present through the lens of changes in the way we live and in contemporary society, adopting an approach that transcends disciplinary boundaries. Ratti explores a theme that is particularly close to his heart, which we have welcomed with enthusiasm: The Polyamorous Home. “It is a reflection on our daily lives, built upon a network of emotional connections which, going beyond traditional family ties, extend to social and friendship circles, and even include objects, animals and nature”.

Carlo Ratti views the home as a relational ecosystem in a state of constant flux. “Contemporary living is no longer a static condition,” observes Ratti, “but a dynamic organism in which human and non-human, biological and artificial, material and digital dimensions coexist, continually redefining the boundaries of the domestic sphere”.

The publication also features contributions from leading figures in contemporary thought, including Carlo Antonelli, Patricia Urquiola, Beatriz Colomina, Mark Wigley, Aaron Betsky, Emanuele Coccia, alongside Antonio Marras – whose work also features on the issue’s poster-style cover, the result of a special photo shoot featuring ‘polyamorous’ garments designed specifically for the issue – and an international network of architects, designers and scholars who explore the theme of living as a broad field of relationships and cross-pollination.

Alongside the feature section, a comprehensive report is devoted to the third edition of BIG ITALY DESIGN NEW YORK, featuring over 50 Italian single-brand showrooms and flagship stores spread across Madison Avenue, NoMad and SoHo. The narrative highlights the presence of Italian design in the city through architecture, brands and projects that help to define a distinct network of connections between Italy and the United States.

EVENTS
INTERNI returns to New York with a packed programme of events that further strengthen the ties between Italian design firms and the American design world, cementing what has now become a permanent fixture of New York Design Week. The entire programme forms part of a strategy developed in partnership with ITA – Italian Trade Agency, which transforms the city into a widespread platform for Italian-made products, capable of forging direct links between companies, designers and industry professionals from all over the world. It is within this context that Erica Di Giovancarlo, Director ofICE – the Italian Trade Agency in New York, operates. She is committed to strengthening the presence of Italian businesses in the United States through initiatives that combine cultural promotion and commercial development, including the ‘Italy on Madison’format, designed as an experiential and networking platform that brings Italian brands into direct dialogue with the American public.

The programme kicks off on 11 May at the historic Rizzoli bookshop on Broadway, with the launch of the May issue of INTERNI and the book Milano Design Hub & Spoke at an event that brings together designers, critics and leading figures from the Italian and American creative sectors, marking the start of a week that blends editorial content with urban engagement. The guests include: Morris Adjmi, founder of Morris Adjmi Architects; Rui Guan, Project Manager; and Javier Madero, architect and curator CRA-Carlo Ratti Associati.

From 12 May to 15 July, the ITA – Italian Trade Agency headquarters on 67th Street will host Design, Theater of Excellence, conceived in collaboration with INTERNI and designed by Paola Navone and Cristina Pettenuzzo – OTTO Studio. The entire building will be transformed into an immersive exhibition space dedicated to Italian design. The OTTO Studio project is conceived as a grand theatrical performance, where visitors are welcomed by a true opening curtain that leads into a sequence of spaces arranged like successive scenes. Every room becomes a “postcard” of the iconic Italian cities: Milan, Rome, Cortina, Venice, Turin, Florence, Rimini and Capri, evoking the spirit of the Grand Tour and its focus on cultural and sensory discovery. Italian manufacturing excellence and industrial design are interpreted through scenic sets inspired by the languages of theatre and photography, and, with over 180 pieces from 50 Italian furniture brands, they create a visual and narrative journey that takes the viewer on an imaginary tour of the country. This approach presents ‘Made in Italy’ as a narrative that bridges identity, innovation and the international market, building on the initiatives developed as part of Italy on Madison.

Within this immersive narrative, interior design, homeware, fashion, textiles, fragrances, food and wine intertwine to form a single scenic composition, in which ‘Made in Italy’ is portrayed as a complex cultural system capable of uniting production, imagination and identity. The exhibition design thus creates a seamless experience, in which the exhibition space is transformed into a narrative and the materials themselves become a form of expression.

The official opening, which will take place on 13 May, will feature a discussion bringing together American architects and Italian entrepreneurs, focusing on the role of design as a shared language and a tool for regeneration across different cultural and industrial systems. The speakers will include: an opening address by Gilda Bojardi, the ambassador for Italian Design Day in New York, who will talk about IDD Re-Design. Regenerating Spaces, Objects, Ideas, Relations, followed by a discussion on the same topic between US designers Marc Fornes (Architect), Hani Rashid (Architect) and Nao Tamura (Designer), and business leaders such as John Edelman (President of Haworth Lifestyle North and South America), Gabriele Salvatori (CEO of Salvatori) and Andrea Sasso (President and CEO of Dexelance). Moderated by Carlo Biasia, INTERNI Architect

On 15 and 16 May, the third edition of BIG ITALY DESIGN NEW YORKkicks off, organised in partnership with NYCxDesign and ICFF: an urban itinerary spanning NoMad, Madison Avenue and SoHo, bringing together over 50 Italian showrooms and flagship stores. The circuit unfolds as a comprehensive map of Italian design’s presence in the city, featuring presentations, meetings and events involving international designers and professionals, thereby strengthening the dialogue between industry and design culture.

From 17 to 19 May, INTERNI will be exhibiting at the ICFF – International Contemporary Furniture Fair, at the Javits Center, with the INTERNI Lounge designed by Francesca Portesine (SOM – Skidmore, Owings & Merrill). The space is designed as a welcoming environment that fosters connections, encouraging interaction between designers, companies and international professionals, whilst offering a respite from the hustle and bustle of the fair and a unique vantage point on contemporary Italian design.

To round off the programme, on 18 May, INTERNI will be partnering with Istituto Marangoni for a talk at the ITA – Italian Trade Agency headquarters, entitled ‘Design as a bridge between memory and innovation: the future role of education’. The event will be opened by Gilda Bojardi, editor-in-chief of INTERNI, and Erica Di Giovancarlo, director of ICE – Italian Trade Agency in New York. Speakers will include Giulio Cappellini, Art Director and Brand Ambassador at Istituto Marangoni Milano Design; Sergio Nava, Global Scientific Director of Design at Istituto Marangoni; and Josh Owen, Director of the Vignelli Center for Design Studies.

The May issue of INTERNI is also distributed extensively in the most representative showrooms and flagship stores of the NoMad, Madison Avenue and Soho circuit; ICFF; the most important design studios in New York; major design and architecture schools; Libreria Rizzoli; and a select number of book and magazine stores.

Il Festival dello Spettacolo

The second edition takes place on Friday 6, Saturday 7 and Sunday 8 November at Superstudio Più in Milan

Three non-stop days of entertainment in all its forms

First major names confirmed in the line-up: Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, la Gialappa’s Band, Gianluca Gazzoli, and the cast of Il paradiso delle signore and Un posto al sole

Many exciting new features, including two contests dedicated to music and cinema and an extensive educational programme

Tickets on sale now exclusively on Ticketmaster

Info constantly updated at IlFestivaldelloSpettacolo.it

A new and unmissable edition of Il Festival dello Spettacolo is scheduled for autumn 2026 in Milan: a long weekend, from Friday 6 to Sunday 8 November, that will bring an outstanding line-up and exclusive events to Superstudio Più at Via Tortona 27. Il Festival dello Spettacolo further strengthens its position, following the highly successful first edition in October 2025 which recorded over 15,000 attendees, as a key reference point for the entertainment industry: three immersive days combining live shows, educational experiences, film and television previews, meet & greets, showcases and talks designed to engage all fans of TV, music and cinema.

Born from the idea of TV Sorrisi e Canzoni, the reference brand in the entertainment world, this eagerly awaited second edition of the Festival will take place on three main stages where each meeting will provide the opportunity to experience unique moments with the audience through games, interactions, and meetings with the artists. This year introduces several major new features: SORRISI LAB, a new educational area dedicated to film and music contests, as well as workshops and masterclasses led by some of the biggest names in the industry; a large experience area for the public; and a food area open throughout the festival. Many prominent guests have already confirmed their attendance, including Carlo Conti, Antonella Clerici, Marco Liorni, Nino Frassica, the Gialappa’s Band, Gianluca Gazzoli and the casts of the beloved drama series Il Paradiso delle Signore and the record-breaking Italian soap Un Posto al Sole.

Each day, Il Festival dello Spettacolo will offer a continuous programme of events featuring some of the most popular artists and personalities in entertainment. With an increasingly comprehensive and integrated offering, the Festival also becomes a vibrant creative hub where emerging talents, industry professionals and enthusiasts can meet, learn and create new opportunities within the entertainment world.

Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, commented: “Following the success of the first edition, the Festival returns with the aim of consolidating a project born from the desire to bring Sorrisi from the magazine pages to the stage, creating a space where audiences can meet their favourite artists in person. Our hope for this new edition is that people will once again participate with the same enthusiasm, confirming a dream that continues to grow and take shape. My sincere thanks go to the artists who will choose to be part of this second edition and to the audience who, with affection and curiosity, continue to support us.”

The official opening of Il Festival dello Spettacolo is scheduled for Friday 6 November at 12:00 pm with a special inauguration ceremony. On the following days, visitors will be able to enter from 10:00 am.  On all festival days, visitors will be able to enter at any time during the day until the gates close at 9:00 pm. Tickets are available through the official partner Ticketmaster. R101 is the Official Radio Partner of Il Festival dello Spettacolo.

From today, a new journey begins, with regular special announcements to follow, including the first guest appearances and artists in the line-up. These will be revealed via the Festival’s official social media channels and those of Sorrisi, as well as on the official websiteIlFestivalDelloSpettacolo.it.

VERTICAL MUSIC CONTEST

On the occasion of the Festival, the Vertical Music Contest returns for its third edition, introducing important new features. The multimedia project, developed in collaboration with Interproject, is designed to give emerging artists the opportunity to showcase their original songs through vertical videos, the native format of social media platforms. Applications will open on Tuesday 28 April and will be accepted until 15 September. From 16 September to 15 October, all submitted original tracks will be published online, allowing the public to vote for their favourite artist and help secure their place on the Festival stage for the grand final of the Vertical Music Contest 2026.

The remaining finalists will be selected by a distinguished jury composed of representatives from Ticketmaster, TV Sorrisi e Canzoni, ADA Music Italy, FIMI, the Italian Music Industry Federation, and Assomusica. The winner will be awarded a distribution contract with ADA Music Italy, confirming the contest as an important gateway into the professional music industry.

THE CINEMATOGRAPHIC COMPETITION OF THE IL FESTIVAL DELLO SPETTACOLO

A major new feature of this edition is Il Concorso Cinematografico de Il Festival Dello Spettacolo, a film competition which will officially open on Tuesday 28 April. The competition is open to creators of short films, feature-length films and documentaries and is divided into three categories: FRAME STORIES (short films), OPERA NEXT (feature films), DOCU HORIZON (documentaries). All submitted works will be assessed by a jury, which will select the overall winner to receive the SORRISI AWARD. Entries must be submitted via the FilmFreeway platform by 30 September. Full information and regulations will be available on the official Festival website and on FilmFreeway. For specific enquiries, the dedicated email address: concorsi@ilfestivaldellospettacolo.it.

MONDADORI ACADEMY

This year, Il Festival dello Spettacolo also becomes an important opportunity for professional development. Alongside the music and film contests, an extensive training programme has been developed in collaboration with Mondadori Academy, expanding its offering to include digital courses dedicated to cinema, music and television. Each course is structured into five modules, each focusing on a specific discipline within its field. Every module includes video lessons and practical exercises, led by leading industry professionals who will share valuable first-hand insights and experience. The cinema courses are already available on the Mondadori Academy platform (insert link).

During the Festival, the educational programme will come to life within the SORRISI LAB, through a schedule of masterclasses and workshops offering audiences an introductory overview of the subjects covered in the online courses, creating a direct bridge between live experience and in-depth digital learning.

TICKETS

Tickets for Il Festival dello Spettacolo can be purchased on the Ticketmaster website, the global leader in live event ticketing and the Festival’s exclusive official ticketing partner. Admission to the Festival is ticketed, with free entry for children up to the age of three. From today, tickets are available with a special Early Bird offer. Full details are available on Ticketmaster and on the Festival’s official website.

 

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TV Sorrisi e Canzoni part of the Mondadori Group, is the leading brand for television and entertainment enthusiasts, reaching 2.6 million readers each month, source Audipress 2025/I, 4.1 million website users, source Audiweb April 2025, and 1.15 million social media followers across Instagram, Facebook, TikTok, X and YouTube, thanks to a fully integrated multi-channel system spanning print, digital, social media, live events and branded products. 

R101 owned by RadioMediaset, Italy’s leading national radio group by audience figures, which also includes Radio 105, Virgin Radio, Radio Monte Carlo, Radio Subasio and Radio Norba, is the family radio station, warm, welcoming and inclusive, where entertainment is not simply diversion but a constant invitation to feel part of a vibrant community. Renowned for its musical authority, R101 plays the most beautiful Italian and international songs, past and present. The R101 ecosystem represents a fully integrated platform centred on music and entertainment, engaging audiences across multiple touchpoints including radio, TV channel 67 on digital terrestrial, digital platforms, social media and live events.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the flagship venue of Superstudio Events. It was here that Milan Design Week began, and for 25 years its 10,000 square metres have hosted major events in design, fashion and culture, making it an essential destination for international brands and audiences. A leading name in Milan’s events industry, Superstudio Events hosts over 200 events each year and welcomes more than 800,000 visitors across its four venues, totalling over 33,000 square metres, including conventions, conferences, fashion shows, trade fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled events and activities can be found on the ticketmaster.itwebsite.

Fuorisalone 2026: TV Sorrisi e Canzoni at the exhibition-event of INTERNI with a special meeting between words and music with Riccardo Cocciante

On Sunday 26 April at 6.00 pm, TV Sorrisi e Canzoni, the leading brand in entertainment media, will offer FuoriSalone audiences an exclusive event with Riccardo Cocciante as part of the INTERNI Materiae exhibition-event.

The special “Parole in musica” (Words in Music) event will take place on the stage of the Aula Magna at the University of Milan (Via Festa del Perdono 7). It promises to be an unmissable opportunity for Milan Design Week visitors and enthusiasts to attend a live conversation with one of the most beloved artists on the Italian and French music scenes. Admission is free, subject to availability.

Riccardo Cocciante, a timeless artist and internationally renowned composer, will join Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, to discuss his new album “Ho vent’anni con te”, released on 13 March, the relaunch of the tour of the celebrated popular opera Notre Dame de Paris, and a forthcoming series of concerts that will see him perform from June in some of Italy’s most evocative venues.

Cocciante will also perform live for the audience, singing some of his best-known songs, including “Margherita”, the iconic track now celebrating its 50th anniversary.

Fuorisalone 2026: INTERNI presents MATERIAE, an exhibition-event

From 20 to 30 April, a collective exploration of material as a design practice: over 50 architects, designers and companies from 10 countries, more than 40 installations, across five iconic locations in the city.

From the University of Milan to the Brera Botanical Garden; from Audi X Zaha Hadid Architects at Portrait Milano to Eataly Milano Smeraldo; and at De Castillia 23 by Urban Up | Unipol

Material is the first act of any design process. It’s substance and vision, technique, memory and possibility. Through material, spaces take shape, relationships are forged and future scenarios begin to emerge. From this realisation comes MATERIAE, the latest edition of INTERNI’s highly anticipated exhibition-event. The Mondadori Group’s magazine dedicated to interior and contemporary design, edited by Gilda Bojardi, returns as a leading presence at FuoriSalone 2026 from 20 to 30 April, turning Milan into an international platform for design research and experimentation.

Spanning multiple venues across the city, INTERNI MATERIAE offers more than an exhibition programme. It becomes a shared cultural statement and a privileged vantage point from which to observe the evolving landscape of contemporary design, highlighting the role of material as a bridge between innovation, responsibility and imagination.

The University of Milan, the Brera Botanical Garden, Audi X Zaha Hadid Architects at Portrait Milano, Eataly Milano Smeraldo and Urban Up | Unipol at De Castillia 23 serve as the focal points of a narrative involving more than 50 architects, designers and Italian and international companies from over 10 countries, invited to interpret material not as mere substance, but as the language of design and as a means of promoting relationships between space, body, time and society.

Our exhibition-event explores material not only as a construction element, but as a creative and cultural principle from which everything begins,” explains Gilda Bojardi, editor-in-chief of INTERNI. “The Latin meaning of Materiae inspires a multidisciplinary journey bringing together architects, designers and artists in projects that combine natural and artificial, tradition and innovation, technology and artificial intelligence. The support of companies, both within the sector and beyond, is essential in enabling works driven by research, experimentation and a commitment to a more sustainable future. As a result, materials become tools for storytelling, memory and innovation, shaping collective projects capable of imagining new possibilities for the world ahead.”

Installations, thematic exhibitions and micro-architectures by some of the most prominent names on the international stage, including Zaha Hadid Architects, BIG – Bjarke Ingels Group, Snøhetta, AMDL CIRCLE and Michele De Lucchi, Paola Navone, Alessandro Scandurra, MAD, Piero Lissoni, Wu Bin, alongside emerging voices in design research, come together in a collective exploration spanning art, architecture, design, technology and science.

INTERNI MATERIAE is one of the key initiatives organised by the Municipality of Milan for Design Week and FuoriSalone 2026, the latter having been launched in 1990 on the initiative of Gilda Bojardi and internationally recognised as the leading event for international design and architecture.

INTERNI MATERIAE will be officially presented on Monday 20 April at 2.30pm in the Aula Magna of the University of Milan, via Festa del Perdono 7.  In addition to the designers, the press conference will be attended by: Marina Brambilla, Rector of the University of Milan; Tommaso Sacchi, Milan City Councillor for Culture; and Alessia Cappello, City Councillor for Economic Development and Labour Policies. Contributions will also come from Antonio Porro, Chief Executive of the Mondadori Group, and Timm Barlet, Director of Audi Italia and co-producer of the event. The conference will open with Gilda Bojardi, Editor of INTERNI, who will present the theme of the exhibition. The event will be moderated by design curator Silvana Annicchiarico.

MATERIAE: material as experience, process and relationship

Matter is never neutral. It holds traces, produces consequences and activates relationships. INTERNI’s exhibition-event explores this theme not merely as a support for form, but as the core of a narrative that brings together technology and craftsmanship, nature and artifice, industry and poetic vision. Each installation becomes an independent chapter, while also forming part of a broader story in which visitors are invited to move through, pause within and actively engage with the experience.

Origin: light, matter and perception at Portrait Milano – Audi X Zaha Hadid Architects

Within the spaces of Portrait Milano, alongside INTERNI for the 13th consecutive year, Audi gives voice to the technologies and visions shaping the future, placing mobility at the centre of social debate and expressing its ability to interpret the needs of a world in constant transformation.

Audi’s vision meets the signature style of Zaha Hadid Architects in Origin, an installation that operates as a manifesto of contemporary architecture, in perfect alignment with the brand’s values of innovation and progress. Set within the courtyard of the former Archiepiscopal Seminary of Milan, a key venue of Milan Design Week, the project establishes a critical and innovative dialogue with history, becoming a lens through which to interpret the principles of the brand’s new design philosophy. The project marks a new narrative direction: just over six months after the debut of Concept C, the Four Rings brand has chosen to express itself through the principles of clarity, technical precision, intelligence and emotion.

In an era dominated by visual noise, Origin works through reduction and synthesis. It is a form of architecture “on the edge”, which distils the essence of progress by stripping away the superfluous to reveal purity of intent and define a new visual paradigm. The object’s surface – a matte metallic skin recalling the emotional and technical coolness of titanium – is designed to react. It does not impose itself on its surroundings but absorbs their colours and forms; applying the conceptual logic of the mirror, it returns a transformed reflection of the surrounding historic building. Here lies the curatorial strength of the project: its ability to transform a high-tech piece of material into a sensitive instrument, capable of mediating between the algorithmic future and the warmth of Baroque stone.

The experience offered to visitors is deliberately opposed to the sense of speed that is nonetheless part of the brand’s DNA – from Formula 1 circuits to the performance of the new RS 5, interpretations of hybrid technology at the highest level of motorsport and on the road, presented to the Italian public for the first time, showing how performance can evolve and remain emotionally engaging without sacrificing responsible efficiency. Origin invites active reflection. As visitors move through the pavilion, the space is constantly reshaped by a light design that evolves from dawn to dusk: architecture becomes a living organism. In this sense, the installation goes beyond the function of a simple exhibition pavilion to become a manifesto for a new design philosophy. Inside, multimedia light and sound experiences convey the German brand’s values of progress, ethical awareness and technological innovation. Rather than celebrating technology for its own sake, the installation explores the emotional impact of precision and quality, from the smallest to the largest detail. Cutting-edge materials are used here to shape future behaviours, not only in mobility, but above all in the conscious actions needed to inhabit the contemporary world. Audi and Zaha Hadid Architects suggest that the future is not a distant place, but an origin to be continually rediscovered, through clarity of gesture and the truth of material. An invitation to slow down in an increasingly fast-paced world, in order to finally experience what is essential.

University of Milan: the beating heart of the INTERNI exhibition-event

The historic headquarters of the University of Milan is transformed into a true collective narrative, in which matter reveals itself through light, architecture, technology, artistic gesture and industrial experimentation. Courtyards, porticoes, loggias and transitional spaces host a constellation of installations that interact with one another in a continuous flow, shaping a multi-sensory experience.

The journey begins at the façade, where Luce Massiccia alla Statale, conceived by Alexander Maria Bellman of Gruppo C14 ARCHITECTURE & DESIGN STUDIO, explores how light and material work together as inseparable elements. Produced in collaboration with ILTI Luce, part of Nemo Group, the instillation draws inspiration from massive stars and quantum theory, transforming cosmic energy into a contemporary design language. Through Miniflux digital lighting elements, light becomes a shaping force, defining and sculpting the university’s architectural space. The result is a striking and harmonious installation that enhances walls, vaults and columns, conveying a distant energy that takes form and becomes a tangible experience for those who move through it.

Visitors will then encounter Regeneration, a polychrome ceramic pyramidal sculpture (2.1 × 1.9 × h 1.6 m) realised by Bertozzi & Casoni for Galleria Deambrogi Milano. This monumental, one-of-a-kind composition symbolises renewal and care. At its centre, a gorilla cradles a deer in its arms, its hands open towards the viewer in a gesture reminiscent of a Pietà, evoking feelings of empathy, compassion and acceptance akin to those inspired by sacred imagery. The gorilla represents strength and protection, the deer beauty and grace, while the soiled mattresses at the base symbolise human contradiction. The sculpture creates a striking aesthetic tension: although it engages with complex themes, it draws the eye through its composition and harmonious colours, enriched by small goldcrest birds. At its core, it speaks of compassion, sharing and beauty, drawing the viewer into the piece.

At the entrance hall of the Aula Magna, visitors will then encounter Innesti, an installation designed by Silvio De Ponte for Idealverde, exploring the shift from lifeless to living matter. Built from interwoven reclaimed wooden slats, it forms a porous structure reminiscent of nests or root systems, where plants and climbers become essential components. The installation expresses three states of matter: recovered, organised and living. Warm light and scents complete the sensory experience, creating a constantly evolving perceptual landscape.

Inside the Aula Magna hall, matter is presented as a conscious process. Sony Group Creative Center (Sony Group Corporation), in collaboration with Setsu & Shinobu Ito, presents Esquisse, a reflection on raw material through a collection of modular furnishings made with Sony-developed materials, including Original Blended Material and Triporous. Texture, imperfection and tactile qualities emerge without mediation, establishing a direct dialogue between design, matter and environmental responsibility. Kaleido by MAD (Ma Yansong and Andrea D’Antrassi) for Canva explores the relationship between light, colour and artificial intelligence. In a space of fragmented light and reflections, AI acts as a prism transforming ideas, connecting physical and digital dimensions and stimulating constantly shifting creativity. Transparent surfaces, coloured panels and refractive effects create a dynamic and unpredictable environment, where every action generates multiple outcomes. The visitor journey unfolds in four stages: Reconsider, Act, Realize and Share, guiding participants from initial exploration to a shared creative experience. Through this progression, Kaleido presents artificial intelligence not as a distant or complex tool, but as an accessible instrument capable of expanding imagination, creativity and connections between people, ideas and technologies.

The Portico del Richini hosts House of Polpa, entirely constructed from twenty thousand cans of Mutti tomato pulp. An iconic product of the company, it becomes a red, compact and walk-through architecture that amplifies light and vibrates with the intensity of fresh tomato. The experience is a sensory journey: the vivid colour captures the eye, the scent recalls freshly harvested produce, and the rich texture speaks of the naturalness and versatility of Mutti’s Polpa, the result of a patented process. It is a real and symbolic tasting of Mutti’s identity, long committed to the quality of its raw materials, and at the same time a manifesto of circularity and zero waste, from flooring made of reused tomato skins to the donation of all twenty thousand cans once FuoriSalone concludes. Deliberately ephemeral, the structure, realised with the support of Mapei, invites reflection on the importance of conscious consumption and production: each can represents a supply chain committed to reducing impact and transforming what comes from the earth into a shared resource. Combining aesthetics, taste and responsibility, House of Polpa shows how the tomato can be far more than an ingredient: a symbol of care, creativity and sustainability, capable of inspiring new ways of nourishing our future.

In the courtyards, matter expands into the architectural and landscape space. In the Cortile del ’700, Piero Lissoni for Sanlorenzo presents UN_Material, an experimental installation that interprets the heritage vessel SHE in its most intangible dimension. With an essential and contemporary language, it explores the spirituality of design as a balance between form, vision and innovation. As a result, immateriality becomes a way of reading beauty rooted in the brand’s history yet expressed through a technological and contemporary aesthetic. In dialogue with INTERNI MATERIAE, the project reflects on matter as a narrative tool capable of connecting design, technology and landscape. The installation is made up of 1:1 cross-sections reconstructing the volume of the boat, clad in semi-transparent fabric and defined by black metal profiles. A platform marks the waterline, while a 12-metre LED wall at the stern completes the immersive experience.

In the Cortile della Farmacia, Infinity – Design della mente, conceived by artist Marco Nereo Rotelli, is an immersive installation that brings together art, science, music and poetry to reflect on the relationship between human beings and artificial intelligence. Here, space becomes an interactive device in which scientific sensors detect the presence of visitors and activate sounds, light and text. The generative music piece Codice d’Acqua, created by composer Alessio Bertallot with AI starting from a poem by Valerio Magrelli, accompanies the experience. The project addresses themes of sustainability and technological responsibility. It is also developed in collaboration with Domyn, which explores the relationship between human and artificial intelligence, and Veolia, which promotes responsible environmental practices. The piece ultimately invites visitors to reflect on the duality between the natural and the artificial, and on the irreplaceable role of human consciousness.

In the Cortile d’Onore, the journey unfolds through a series of works that explore matter as a shared experience. Mater, designed by Alessandro Scandurra with Holcim Italia, takes centre stage, regenerating rubble into a symbol of memory and renewal. Inspired by the reconstruction of schools in Ukraine, the piece sees material not only as a physical element but as a living testimony of the past and a foundation for the future. Rubble is reassembled into a circular form, an archetypal symbol of community and protection, within which continuous seating and modular structures create a space for encounter and exchange. A walkway leads to a central wooden platform (Eterno Ivica), a place of passage and observation that maintains visual continuity with the courtyard and invites visitors to reflect on matter as origin, foundation and generative principle.

With AO TING Court, Wu Bin – W.Design with M77, MOORGEN, UMGG and YARDCOM reinterprets the principles of Chinese landscape painting, transforming them into an immersive experience. Within a 6×6 metre courtyard, an “inner landscape” takes shape. Layered volumes, shifts in depth and changes in level create a silent itinerary that encourages visitors to slow down and lose themselves. The result is an intimate yet expansive environment, where matter and shadow interact and each step becomes an act of contemplation.

Chronolith by DAAA Haus Group for Recobel by Halmann Vella, on the other hand, is an abstract, inhabitable architectural installation made of reconstituted limestone slabs, exploring the relationship between material, time, architecture and human presence. The 4×5 metre pavilion, approximately 3 metres high, surrounds visitors with a sensory experience in which material innovation becomes lived space. Designed as a timekeeping device, the plant resembles a clock face, while a central wooden pole casts shifting shadows that mark the passage of time, entrusting light with the role of temporal measure. A 360-degree camera observes the gestures and pauses of visitors, revealing how architecture is activated through spontaneous use.

Next up is KIRI³ by Maria Elisabetta Ripamonti and Alex Terzariol of MM Design for XLam Dolomiti. A four-metre cube designed to highlight Supertimber, an innovative material for sustainable construction, made through the densification of Paulownia wood. At its centre, a stylised tree represents the transition from nature to human intervention. The lightweight lattice structure demonstrates how the material can be used efficiently while supporting significant loads. Fast-growing and with a negative carbon footprint, Paulownia makes the project a tangible example of circular economy principles.

The concept of material takes on a more iconic and collective dimension with I suoni della materia by OTTO Studio, Paola Navone and Cristina Pettenuzzo, for the Consorzio Parmigiano Reggiano. The installation envelops visitors in a unique sensory experience. Its circular space, echoing the cheese’s iconic form, combines reflective surfaces with sound-absorbing walls to create an environment suspended between light and silence. Inside, materials and tools from the cheesemaking process form a small “sound archipelago”, created by Studio Azzurro. Every movement generates sound, turning visitors into part of a spontaneous, ever-changing orchestra. Hearing intertwines with touch, taste and smell, revealing the living nature of the cheese itself. The external structure, in metallised PVC printed with “Parmigiano Reggiano”, and the yellow interior walls recall the texture of the cheese, blending tradition and design in a poetic setting where balance, sensitivity and craftsmanship come together.

The journey continues with senzaFINE – beyond space limits by Simone Micheli Architectural Hero, with Lumyra Energy, Pilosio and WorldHotels. The installation interprets Materiae as emotional tension and continuous transformation, where temporary architecture becomes gesture, narrative and vision, moving beyond function to become an experience. The circular structure (Ø 6.5 m; h 10.5 m) creates an immersive, walk-through setting. At its centre stands a monolith integrating two video walls, presenting the Hubai Aparthotel and Sensoria Tower projects in Dubai. Light, sound and painted plexiglass spheres enhance the experience, turning the installation into a sensory gateway and a tool for global connection. senzaFINE is both an invitation and a promise: to embrace the limit and discover that it does not exist.

Visitors can then enter Le stanze del Metallo by Alessandro Pandolfo for Secco Sistemi, an immersive route celebrating the essence of metal beyond the finished product. Four circular rooms, made of Corten steel, burnished stainless steel, brass and galvanised steel, combine light, sound and scent to heighten the sensory perception of surfaces. Each area invites exploration through the senses, revealing the expressive depth and intrinsic beauty of the material. The installation expresses the research and attention to materials that underpin Secco Sistemi’s production. 365 by Meneghello Paolelli for Gibus, on the other hand, transforms the outdoors into an ever-changing experience, where material becomes rhythm, layering and light evolving throughout the year. Taking centre stage is the Velvet bioclimatic pergola, an elegant, high-tech design featuring a retractable canopy with dual-action operation, capable of adjusting the light and creating ever-changing atmospheres. An integrated platform and five digital monoliths interact with the space, adding narrative and movement. The installation invites visitors to see outdoor space not as fixed, but as something living and in continuous transformation.

The journey then moves to Ceramics forged in Light by Snøhetta, a contemplative micro-architecture expressing VitrA’s innovative approach and progress in ceramic recycling. Light, filtered through overhead oculi reminiscent of thermal baths, becomes both a generative principle and a symbol of the transformation of clay. At the centre, a reflective pool amplifies the surrounding forms, acting as both mirror and threshold. Material is revealed as something in constant evolution, between technology, aesthetics and renewal, opening up new possibilities for sustainable design. The interplay of water, light and surfaces creates a quiet, immersive atmosphere, encouraging a slower, more attentive engagement with the sensory and material qualities of the space. Ultimately, the installation invites visitors to take their time, paying close attention to the sensory and material qualities of the space.

The City of Busan, based on a project by Migliore+Servetto, presents Busan Echoes, a resonant landscape that unfolds as a living wave of light, sound and echo. Open and permeable, the installation takes the form of a convivial public square in dialogue with its urban surroundings. Sound elements inspired by traditional Korean brass instruments create a polyphonic acoustic garden, activated by movement and touch. Human presence generates vibrations and “synaptic” connections between people and space. Semi-transparent fabric veils, bathed in light and set in motion by the breeze, feature words in Hangul as powerful symbols of identity. The project expresses Busan’s cultural identity and its innovative energy on the path towards World Design Capital 2028.

A focus on wellbeing emerges in Tracce di cura by AMDL CIRCLE and Michele De Lucchi for Zambon. The archetypal façade of a house is transformed into a branching structure that invites visitors to explore non-linear paths: moving, pausing, discovering. This section highlights the company’s commitment to women’s health and wellbeing. Conceived as a small inhabitable architecture with an entrance, exit and four exhibition nodes, the structure brings together two contrasting elements: the precise, technological surface of composite aluminium and handcrafted plaster sculptures set within niches. The figures depict female silhouettes inspired by sketches by Masahiko Cubo, shown on video as he draws using traditional Japanese techniques. A few essential lines evoke the dialogue between science and the human touch, conveying the essence of care.

In a corner of the Cortile d’Onore, Rubinetterie Treemme, together with Studio Q-Bic and students from POLI.design and Politecnico di Milano School of Design, presents Ad Aquam 2026 – Reflections. The installation highlights water consumption and its environmental, social and cultural implications. Defined by a continuous shell of undulating mirrored metal, it recalls the movement of water and engages with the surrounding space. The L-shaped structure includes an immersive area with projections of global consumption data, alongside a display of taps and showers connected to real-time meters. Reflections, images and data create an environment in constant flux, where visitors become active participants, turning awareness of water into a shared sensory and cultural experience.

A monumental presence emerges with Wild Kong by Richard Orlinski for Fidenza Village – The Bicester Collection. The three-metre-high red sculpture immediately captures attention. With its primal force and dynamic surfaces, it explores the balance between instinct and awareness, strength and vulnerability, becoming a mirror of human nature. Wild Kong explores the theme of material experimentation, offering an immersive experience in which art, design and fashion interact, evoking emotion, wonder and reflection.

Goodbye Discomfort, designed by Thirtyone Design + Management led by Claudia Campone for Uniqlo, takes shape as a light, breathing presence in space: a cube of soft, breathable fabric made using AIRism technology. Visitors can walk through and inhabit it, engaging directly with a material that responds to air and movement, creating a sense of freshness and lightness. The result is an immersive, sensory environment defined by transparency and subtle vibrations, translating LifeWear philosophy into a tangible experience of everyday comfort.

In the Loggiato Est, Light Knot Progression takes shape as a luminous thread weaving through space. Designed by BIG – Bjarke Ingels Group for Artemide, the installation unfolds as a sequence of knots, each distinct and progressively more complex. Suspended like a drawing in the air, light becomes a narrative: a continuous line that grows, intertwines and evolves. Each knot is a thought that emerges, connects with others and develops, forming a vibrant landscape that makes the flow of creativity visible.

In the Loggiato Ovest, il giardino segreto di Pasquale Bruni, conceived by Christoph Radl in collaboration with Eugenia Bruni for Pasquale Bruni, celebrates the Maison’s 65th anniversary through a poetic interpretation of matter as origin and transformation. The loggia becomes an immersive secret garden, where gemstones, metals and light merge in a landscape suspended between nature and human creation. Matter emerges from the earth, is shaped through care and love, and is ultimately transformed into light, making each jewel a tangible expression of energy and memory. The experience invites visitors into a sensory transformation, where body and mind engage with a narrative of ever-evolving elegance.

In the Sottoportico, matter takes on multiple forms, voices and meanings, offering a layered view of contemporary design. Here, Jan Puylaert, for EcoPixel presents Rings – An open surface for light and form, exploring the expressive potential of a recycled material that evolves from simple cladding into a spatial structure. At its core is RINGS by Ecopixel®, a fully recycled PERT surface made from industrial underfloor heating waste, transformed into interconnected rings that form a porous, lightweight and flexible structure.

Paola Sasplugas for PDPAOLA presents Crafted to Transcend, an organic plaster installation inspired by the fluid form of the Glacier earring. The artwork features smooth, metallic and rough surfaces, inviting visitors to carve and shape the rough areas using provided tools. Over time, the material records the presence and actions of its audience. The project celebrates craftsmanship as a living, human gesture in contrast to automation. In this way, jewellery moves beyond function to become a participatory and evolving experience.

The same space also hosts Metropac by the BA programme in Design and Interior Architecture at Accademia IUAD. The project explores the world of gaming through the iconic figure of Pac-Man, set within a metropolitan landscape. Structured across three areas, it guides visitors through an urban journey combining ceramics, 3D printing, LED walls and neon. The first room recalls the game’s labyrinth, with references to Franco Albini; the second, inspired by Marcel Duchamp, offers a provocative reinterpretation of the bathroom. The third concludes with illuminated niches inspired by the game’s ghosts, prompting reflection on the relationship between play and the urban environment.

Comfort Inside, conceived by GCS Genny Canton Studio in collaboration with Operaventuno for the MCZ Group, invites visitors to experience comfort as a total environment. A bold red volume welcomes them into a multisensory journey through contrasting climates: from the enveloping warmth of sunlight and soft lighting to a crystalline, silent cold, and finally to a balanced domestic setting where light, temperature and artistic fragrances come together in harmony.

Break Down the Boundaries (9 × 2 × h 3.2 m) by Marco Merendi and Diego Vencato for Stannah, with vases by Paolelli Outdoor, already expresses in its title the idea of overcoming physical, cultural and social boundaries. The Joya stairlift chair, reimagined beyond its functional language, is set within an enchanted garden where design engages in dialogue with nature. Here, the object becomes part of the landscape, shaping a poetic vision that brings together human beings, architecture and the environment, in the spirit of inclusive and sustainable mobility.

It transports visitors into a dreamlike and intimate atmosphere, ‘Chiedi alla Luna’ by Artset for Ever in Art with LiveHelp. At its centre, a floating moon interacts with visitors through the GeniusAgents AI live chat, capable of understanding the context and tone of questions. A circular platform in blue carpet and a velvet backdrop create an enclosed night sky, while an iron ring evokes the full moon. The piece celebrates the right to ask and to dream, blending material, light and reflection between reality and imagination.

‘Spanish Design as a Souvenir’ is a contemporary still life in architectural scale composed of ten souvenir-objects reinterpreted in ceramic, conceived by CODOO Studio for Tile of Spain. Spanish design and the collective imagination are translated into sculptural volumes that transform ceramics from a simple cladding material into an object, an identity-bearing material and an autonomous design piece.

As the exhibition continues, Racconti d’aMare takes visitors on an immersive experience through art, photography, science and engineering. Created by Navim Yacht Lab and Tecnimpianti, the project transforms nautical objects and reclaimed materials into artistic narrative: participants symbolically move from the harbour to the storm of the open sea and back to calm waters, accompanied by sounds, voices and visual suggestions that create a dreamlike space in which to lose and rediscover oneself. Next up is La man che ubbidisce all’intelletto (19.2 x 0.4 x h 2.3 m), curated by Rampello & Partners and sponsored by First Italy and Unicorn Creates Together Brand Organization in collaboration with Qwen, Treezo Group and Metz. This creation takes the form of an open-air installation that transforms the courtyard of the University of Milan into a route marked by a sequence of “living paintings”. These are not static images, but dynamic “canvases” where artistic and technical knowledge of high craftsmanship takes shape through a language drawn from cinema.

In the Cortile d’Onore, a teaser of Origin by Zaha Hadid Architects for Audi is also presented. This is an architectural element that refers to the main installation at Portrait Milano, creating a direct link between the different venues of the exhibition.

To round off the exhibition-event, VIVO – Abitare l’emergenza, by T. Cavalli, C. Gorni Silvestrini, S. Lipoli and Andrea Lombardi, curated by Davide Angeli for IED, proposes a temporary housing solution for the aftermath of natural disasters: a space of resilience designed to be set up quickly in Italian sports halls and offer a practical response to emergencies. The structure, made of steel tubes chosen for their ease and speed of assembly, is built on two levels: one dedicated to private life, the other to public life, conceived as a shared square and a place for social reconstruction. Easily available materials, reusable elements and transformable furnishings make the space adaptable over time. VIVO invites us to view the concept of emergency not as a temporary interlude, but as the beginning of a new possible equilibrium, an open system that places at its heart the continuity of life and the possibility of rebuilding and rebirth.

After the sequence of installations in the Cortile d’Onore, the itinerary opens into the Outdoor lounges, conceived as spaces for pause and encounter. Here, matter is no longer merely an object to be observed, but becomes an environment to be inhabited, as seen in TIBUR/CONTINUUM by Studio Paolo Ferrari for AATC and Co, and Corals – Origin of Matter, curated by Natascia Finocchiaro Maurino for Cristallina Design in collaboration with Cristallina and Graniti Maurino.

As you approach the monumental staircase, the Portal features Sorpresa by Alessandro Enriquez for Kartos, whilst in the Press Room, Dainelli Studio, for Status Contract in collaboration with Fratelli Damian, presents Materia in two acts: two spaces in which imperfect surfaces demonstrate how the same colour takes on a different character depending on the material, in a composition where green grows, envelops the space and transforms matter into a narrative force.

Companies, institutions, schools and international designers contribute to a plural vision of material as behaviour, production process, ethical responsibility and cultural language, reinforcing the collective nature of MATERIAE and its ability to express the complexity of contemporary design.

The rediscovered garden: myth and matter at the Brera Botanical Garden

In the green heart of the city, the Orto Botanico di Brera becomes a place of listening and contemplation, where material emerges as a cycle of life, growth and transformation. Two works engage with the existing nature, weaving together design and landscape in a delicate balance between human intervention and natural processes.

Garden of the Esperides

The Franco-Lebanese architect Annabel Karim Kassar, working for Rubner Haus, ABS Group and Valpaint, brings to the Orto Botanico di Brera a vision suspended between memory and invention, where the myth of the Hesperides re-emerges as a subtle trace, entrusted to a light structure that invites visitors to move through and discover it rather than simply be told.

A wooden portico runs along the main path, directing the gaze towards the sundial, a symbol of the passage of time, while along the paths hand-painted female figures by the designer are arranged in geometric circles, turning the garden into a stage of suspended presences. Each figure interacts with its surroundings: trees, flowers, voids and solids become part of a narrative that brings together myth and the visitor’s direct experience.

The project reimagines the Orto as a place of contemplation, where architecture, art and landscape intertwine in visual and poetic sequences. The portico and painted figures become points of reference, guardians of an ancient story that emerges between shadow and light, between the movement of the seasons and the rhythm of footsteps. Here, myth is no longer distant: it is perceived, traversed, lived.

L’Armonia è qui

L’Armonia è qui is an installation born from the vision of Irritec and the Davision Creative Design Team for responsible innovation, where irrigation, design and sustainability come together in a single language. The project imagines a fairy-tale garden where efficiency and beauty coexist, and irrigation systems are discreetly integrated into the space, reducing visual impact and enhancing the environment. Here, design is not an accessory element but an integral part of sustainability. This creation invites us to rethink irrigation as a conscious and harmonious gesture, capable of respecting and enhancing the landscape.

Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol

For the fourth consecutive year, Eataly Milano Smeraldo (Piazza XXV Aprile, 10) and De Castillia 23 by Urban Up | Unipol (Via De Castillia, 23) are taking part in the INTERNI exhibition-event.

Everyday life materials and sharing at Eataly Milano Smeraldo

With CASA, Giotto Calendoli for Eataly brings the project back to the domestic and emotional dimension of food. Window graphics, images and table objects build a narrative made of shared gestures, phrases and rituals, where food becomes memory, relationship and a culture of living together.

“Amore, hai mangiato?” (“Have you had anything to eat, my Love?”) is the simple, universal question at the origin of the new artistic project by Giotto Calendoli in collaboration with Eataly Milano Smeraldo. Not a “hosted” piece, but a jointly developed journey: Eataly provides its raw materials and ingredients – food, gastronomic culture, the stories that inhabit our tables – and Giotto transforms it into a house of memories, traditions and shared gestures.

The installation, developed inside the store and on the building façade, will be on display at Eataly Milano Smeraldo from 20 April 2026. With “Amore, hai mangiato?” it expresses a simple, universal question, a daily phrase that becomes a verbal gesture of care, crossing generations and turning into a collective declaration of intimacy and affection. It reveals a strong shared vision between Giotto and Eataly: Italian identity as everyday care, the beauty of inherited rituals, and food as a language that connects generations.  CASA is not just an artistic project, but an invitation to recognise ourselves in what binds us as a community: sharing, hospitality, and time given to others. The project speaks, without nostalgia or rhetoric, of time passing, habits being passed down, and words that preserve a sense of shared belonging. In this context, food becomes visual language, symbolic material and narrative tool. Eataly Icons spaghetti take part in the story, becoming a limited-edition design object by Giotto Calendoli: a container of stories, thoughts and emotions.

Fire, Energy and urban transformation on the façade of De Castillia 23 by Urban Up | Unipol

The kinetic artistic creation LIGHT OUR FIRE by Studio Azzurro for Urban Up | Unipol animates the façade of De Castillia 23, evoking Fire as a primordial form of energy, a generative force, the incandescent core of the Earth, and completing the quadrilogy of the elements after Water in 2023, Air in 2024 and Earth in 2025. Fire has accompanied humanity for millennia: it has provided warmth, transformed metals, enabled early technologies and illuminated the path of progress. In the myth of Prometheus, who steals fire from the gods to give it to humankind, this flame becomes knowledge and passion, a spark of evolution but also responsibility: power that elevates always carries consequences and risks. LIGHT OUR FIRE was born out of this realisation. From the image of the Earth’s burning core emerges an invitation – more relevant than ever in today’s historical moment – to reflect on energy, the future and responsibility towards the planet, but also to listen to and safeguard the inner fire that drives us every day. LIGHT OUR FIRE is not merely an aesthetic piece of art, but a device for thought, a call for collective reflection that must not be static but kinetic, like the panels that compose it, in line with Urban Up | Unipol’s commitment over the past eleven years.

LIGHT OUR FIRE is a monumental modular sculpture 37 metres in diameter, made of 492 panels, covering a total surface area of more than 1,100 sqm. Made from an innovative polycarbonate derived from a continuous recycling process enabling 100% reuse, LIGHT OUR FIRE is suspended on steel cables, allowing the panels to rotate and respond to air and light. Its circular chromatic structure recalls fire, the Earth’s core: at the centre, glowing oranges are surrounded by intense shades of red, like an incandescent heart pulsing within the urban space.

The INTERNI system

The integrated communication system of INTERNI confirms its role as a key reference point in the world of design through a structured ecosystem which, for FuoriSalone, includes its two historic print publications, INTERNI and the FuoriSalone Guide, as well as the major INTERNI MATERIAE event. The offer extends into the digital sphere, led by the website and official social media channels, alongside the online FuoriSalone Guide and the digital edition of INTERNI King Size. This is further enriched by editorial insights and video content, also distributed through a newsletter system, providing complete tools and real-time updates on trends, news and previews in the field of design.

Now in its 36th edition, the FuoriSalone Guide confirms itself as an essential handbook for navigating the increasingly complex landscape of Milan Design Week events. The guide presents a curated selection of around 350 events involving companies, designers and architects taking part in FuoriSalone, organised both chronologically day by day and alphabetically. Distributed free of charge with the April issue of INTERNI, the Guide will also be available in showrooms, institutions, museums and all major FuoriSalone 2026 locations, as well as at the trade fair. It will also be accessible online, optimised for tablets and smartphones, with an interactive map.

The strength of the INTERNI brand is also strongly expressed across the region. On the occasion of MATERIAE, a wide street advertising campaign has been planned, including: the customisation of 10 retail outlets within Milan Malpensa Airport (Terminal 1) and 4 outlets at Linate; advertising on 150 digital screens in city newsagents, 50 of which have been selected and customised to ensure strategic coverage in central areas and key thoroughfares; the display window installations at the Mondadori Duomo bookshop in Piazza Duomo and Rizzoli Milano in Galleria Vittorio Emanuele, complete with a network of LED walls; 20 FSU Digital installations in central Milan; 20 digital bus shelter installations, 15 screens on Corso Vittorio Emanuele and 15 roadside banners, all selected in the city centre; 10 large-scale rear-view media displays on shuttles and buses; 57 digital screens inside Milan Central Station and 17 at Cadorna, Bovisa and Domodossola stations; 2 LED cubes in Piazza Meda and Via Mascagni; 81 screens on the Subway Vision network on lines M1, M2, M3 and M5, at strategic stops such as Duomo, Garibaldi, Isola, Loreto, San Babila and Zara; 16 stations on the M4 line; and finally, DOOH presence in the Gae Aulenti Domination area, with installations at Vele, Capelli, Castiglioni A/B, Viganò and Avar Aalto.

For information, please visit www.internimagazine.it

Mondadori Academy launches manga courses in collaboration with Star Comics and Manga Issho

A dedicated training pathway designed to help aspiring creators become manga artists and step into the heart of one of the world’s most influential publishing phenomena

Mondadori Academy is launching a new training programme dedicated to manga comics, developed in collaboration with the publishing house Star Comics and the magazine Manga Issho, a leading European platform for manga creation and distribution. At the heart of the project lies a clear ambition: to help participants “become Mangaka, true creators of manga.”

The new courses have been designed to provide practical tools for understanding and experimenting with the language of manga, transforming passion into creative expertise.

This distinctive training offer is structured across four courses, each focused on a key stage of the creative process:

  • telling a story in manga form;
  • creating compelling characters;
  • storyboarding, direction and page pacing;
  • the Manga World: creativity, publishing and audience.

Guided by established authors and industry professionals, participants will explore the very core of manga culture, discovering how stories and characters are developed to captivate millions of readers worldwide. The courses adopt a practical and accessible approach: through examples, analysis and hands-on tools, learners will gain a clear understanding of how a manga takes shape, from the initial concept through to the construction of the final page. This is an opportunity both for aspiring creators and for enthusiasts who wish to refine their style and develop a more informed understanding of the creative process.

Through the collaboration between Mondadori Academy, Star Comics and Manga Issho, the initiative represents a meeting point between education and the publishing industry, combining academic expertise with professional know-how. It positions manga not only as a form of entertainment, but as a contemporary creative language and a powerful means of expression.

The courses are available at www.mondadoriacademy.it.

Mondadori Academy
Mondadori Academy is the online learning platform of the Mondadori Group. Drawing on the expertise of its brands, it offers innovative, accessible and high-quality training programmes across a wide range of fields. From artificial intelligence and design to manga comics and entertainment, with additional courses launching in the coming weeks.

This summer, Alpitour partners with Focus Junior and Focus Pico

This summer, Alpiclub mini-clubs will launch 30 brand-new workshops for children and families, brought to life with special educational activity cards in sets designed by Focus Junior and Focus Pico. These workshops promise fun, hands-on experiences that are as engaging as they are educational.

Alpitour, the travel brand of Alpitour World known for offering relaxation, comfort, quality, and reliable organisation, is excited to announce a new partnership with the leading magazines in science communication for children and young people from the Mondadori Group.

Starting summer 2026, families staying at Alpiclub resorts will be able to enjoy 30 interactive workshops, developed around Focus Junior and Focus Pico activity card sets. These will enhance the Alpiclub resort activities, the family-focused line, allowing young guests to explore the wonders of science, creativity, and hands-on skills, with a focus on environmental awareness, through guided activities designed to foster independence and a spirit of discovery.

The activities are tailored by age group: those developed with Focus Junior will engage children aged 8 to 13 in practical experiments and scientific challenges, while Focus Pico activities are aimed at younger children, offering a playful, sensory approach to learning and creativity.

Resort animators, specially trained in both educational methods and group management, will guide participants through every step, from building the perfect sandcastle to creating simple objects from recycled materials, such as frisbees made from paper plates. To support the experience, dedicated kits will be provided, which will include not only the activity cards and a guidebook with instructions and additional insights to make the activities even more intuitive and engaging, but also all the creative materials needed.

The partnership will also be covered through editorial content on the Focus Junior website and social media channels, as well as in newsletters.

Through this project, Alpitour, Focus Junior, and Focus Pico reinforce a shared belief: curiosity is the beginning of every journey. The activity card kit sets become a bridge between fun and learning, turning a family holiday into an opportunity to explore, discover, and enjoy together.

 

For more information about the initiative, please visit www.alpitour.it

A week of achievements and new initiatives for TV Sorrisi e Canzoni during the Sanremo Festival

● Over 30 million views across social channels throughout the Sanremo week
● Launch of Sorrisi The Beach Club with numerous activities for the public
● The new edition of the Vertical Music Contest officially kicks off

A Festival marked by outstanding numbers for TV Sorrisi e Canzoni, the Mondadori Group’s reference point in the world of entertainment, which, thanks to the many initiatives created during Sanremo week, reached its audience across all channels — magazine, social, digital and live — including the brand-new Sorrisi The Beach Club.

THE SUCCESS OF SORRISI THE BEACH CLUB

The editorial headquarters of Sorrisi was the brand-new Sorrisi The Beach Club, a more than 500 square meters space located between the swimming pools of the Royal Hotel, one of the most charming historic hotels in the City of Flowers.

Over the course of the week, the venue hosted more than 60 competing artists and special guests for interviews and original formats. For the first time, it also opened its doors to the public, offering a rich schedule of activities ranging from partner-led experiences to poolside aperitifs.

Sorrisi The Beach Club also provided the setting for a surprise celebration following the Festival awards ceremony. In attendance were winner Sal Da Vinci with his family, along with runners-up Sayf and Ditonellapiaga, who joined the festivities after posing for the traditional exclusive cover shoot for TV Sorrisi e Canzoni.

THE PROGRAMME AT SORRISI THE BEACH CLUB

Throughout the week, Sorrisi The Beach Club hosted a continuous daily programme of interviews with artists and Festival guests through dedicated formats. These included Colazioni con il direttore, created in collaboration with Caffè Motta and Mielizia, during which Aldo Vitali, Editor-in-Chief of TV Sorrisi e Canzoni, sat down with competing artists such as Sal Da Vinci, Arisa, Tommaso Paradiso, Malika Ayane and J-Ax.

Equally popular were the Aperitif sessions, held in partnership with Martini, where Fulminacci, Levante, Elettra Lamborghini, Raf and Leo Gassman discussed Festival highlights and behind-the-scenes stories with the Editor.

In collaboration with Mandarina Duck, Sorrisi launched the new format #lavaligiadisanremo, in which Ermal Meta, Bambole di Pezza, Blind, Soniko and El Ma and the Young Category winner Nicolò Filippucci shared travel anecdotes and revealed the one essential item they never travel without.

But the surprises kept coming: every day brought a fresh episode of the vodcast Gimme Five, with Jody Cecchetto reinventing the classic interview by transforming each question into a fast-paced top-five challenge. Guests included: Mara Sattei, Michele Bravi, Nayt, and Dargen D’Amico who opened up with intimate, humorous and unexpected stories.

Throughout the week, each artist received bespoke gifts thanks to limited-edition champagne magnums created by Comte de Montaigne featuring the singers’ names, while Lavoratti 1938 fully branded the poolside kiosk with a selection of its most iconic products and presented artists with personalised boxes of chocolate pralines.

30 MILLION SOCIAL VIEWS FOR SORRISI

TikTok , the brand’s Official Entertainment Partner during the Sanremo Music Festival, became the channel through which Sorrisi expanded and enrichened its storytelling. Eva Calvani created original content in own her format with competing artists including: Eddie Brock, Bambole di Pezza, Enrico Nigiotti, LDA & Aka 7even, Maria Antonietta and Colombre generating over 3 million views.

Through in-app conversations, TikTok added a further layer to the entertainment experience: the creativity of individual creators enhanced the narrative with distinctive and personal perspectives, inspiring new interpretations and creating an impact that extended beyond the platform itself.

As with every edition of the Festival, www.sorrisi.com served as an essential guide for audiences following the televised event, offering exclusive song lyrics, nightly line-ups and live updates from the press room, and recording 25 million page views in February alone. Across the Sanremo week, TV Sorrisi e Canzoni’s social network channels generated over 30 million views.

TV Sorrisi e Canzoni’s Fantasanremo league  also proved a major success, with 110,000 registered teams engaging audiences in interactive participation.

A SPECIAL ISSUE DEDICATED TO THE FESTIVAL’S FINALE

Continuing its long-standing tradition, TV Sorrisi e Canzoni has published a third special issue dedicated to the Festival’s final night, available on newsstands from today.

The cover features winner Sal Da Vinci alongside runners-up Sayf and Ditonellapiaga, who, immediately after the awards ceremony at the Teatro Ariston, visited the Sorrisi editorial office for the traditional trophy photograph, taken exclusively for TV Sorrisi e Canzoni’s magazine. The issue also includes an extensive special report from the Sanremo week, featuring an unprecedented 30-page “Best of” filled with backstage insights, exclusive stories and Festival anecdotes, alongside dedicated coverage on the Sorrisi website.

VERTICAL MUSIC

At Sorrisi The Beach Club, TV Sorrisi e Canzoni officially announced the third edition of Vertical Music, the 9:16 music contest created in collaboration with Interproject and AcquaViva. The competition offers emerging talents the opportunity to submit original songs in vertical video format to be evaluated by an expert jury. The event was hosted by TV Sorrisi e Canzoni journalist Matteo Valsecchi and featured Sedona and Nora, two of the five finalists from the previous edition. In addition, the event was brought to life by performances from Birthh and Dario Comparini, two artists involved in Ticketmaster’s brand-new project, which marks the beginning of a new partnership with Sorrisi aimed at supporting emerging musical talent.

Vertical Music requires participants to produce an original track accompanied by a music video lasting between 60 seconds and three minutes.

Entries will open this month and remain open until mid-July. Selected profiles will then perform at “Il Festival dello Spettacolo” in November 2026, where the winner will be announced.

Involved partners

The interior and exterior design of Sorrisi The Beach Club, created by Studio Pisk in collaboration with numerous Italian design companies including: Calligaris supplied the tables, chairs and sofas; Celeste provided cushions and outdoor lounger covers; Fantin designed the fitted kitchen, complete with Smeg appliances; Oluce illuminated the space with its designer lighting; alongside Sikkens and Perdormire.

In addition, this year once again a wide range of companies – engaged by Piemme, the exclusive advertising sales agency for TV Sorrisi e Canzoni – chose to partner with the brand through bespoke collaborations and initiatives developed throughout the Sanremo week.

  • ActionAid returned for the second consecutive year as Charity Partner of TV Sorrisi e Canzoni. Competing artists donated personal items, which were auctioned on CharityStars during the days of the Festival; proceeds will support the development of an anti-violence centre in Uganda. The initiative was also showcased and amplified through an exhibition hosted inside Sorrisi The Beach Club for the entire week.
  • With KIKO Milano, beauty met style in an exclusive space inspired by the new Limited Edition HUG COUTURE collection, available in all stores. This experiential area was dedicated to discovering and testing the spring collection, where the beauty experts from Italy’s number one make-up brand offered personalised consultations and retouch sessions to enhance every Festival look.
  • Muitomas, the lifestyle brand of the Esprinet Group, featured a visually striking display corner conceived as a visually striking and Instagram-friendly space: an immersive environment where colour, the brand’s defining element, took centre stage, creating a vibrant and engaging glow experience within Sorrisi The Beach Club.
  • Entertainment and technology came together in the dedicated space for Roborock, the world-leading robot vacuum brand. Through interactive quizzes, personalised demonstrations and branded gadgets, visitors discovered a new approach to home management focused on practicality and free time.
  • With Grotte di Frasassi, the journey became virtual and immersive. In a dedicated area, guests experienced the wonders of the territory through VR headsets, combining technological innovation with the promotion of Italy’s natural heritage.
  • The interiors of Sorrisi The Beach Club were made even warmer and more welcoming thanks to Calligaris, which furnished much of the space. Its contribution reinforced the identity of the venue, creating a harmonious and comfortable atmosphere that welcomed artists and guests throughout the week.
  • As tradition dictates, the unmissable coffee appointment with the editor-in-chief of TV Sorrisi e Canzoni, Aldo Vitali, returned once again. The intense aroma and authentic flavour of Caffè Motta accompanied Sorrisi’s daily schedule, with a coffee break open to visitors and guests alike.
  • Mielizia enriched the Casa Sorrisi experience by accompanying morning moments with high-quality products that tell a 100% Italian story, perfectly aligned with the tradition of the Italian Song Festival.
  • Sweet breaks were curated by Gelateria La Romana dal 1947, a benchmark of Italian artisanal ice cream. Present inside Sorrisi The Beach Club with its Gelato Cart and outside with its iconic Gelato Bike, the brand created an atmosphere of genuine conviviality where visitors could enjoy an exclusive selection of traditionally prepared ice cream.
  • Mandarina Duck partnered with Sorrisi The Beach Club with two dedicated corners showcasing the LOGODUCK+ world in Sanremo: soft, compact polycarbonate trolleys designed for smoother, more informal and lighter travel, where colour becomes both language and identity. The exclusive LOGODUCK+ Sandokan capsule collection, the latest SS26 launch, also featured as the backdrop to the editorial format #lavaligiadisanremo, bright, energetic and instantly recognisable.
  • Martini animated the TV Sorrisi e Canzoni aperitif in the Chill Area of Sorrisi The Beach Club, an elegant setting within the Royal Hotel. Taking centre stage were MARTINI’s signature spritzes: Bianco Spritz, Bitter Spritz and Vibrante Spritz, the non-alcoholic twist on the classic cocktail.
  • Outside Sorrisi The Beach Club, the new Ford Puma Sound Edition was the true star, inviting visitors to enjoy a sound experience not only to be heard but felt throughout the body. The advanced 650-watt B&O audio system does more than reproduce sound: it transforms it into a deeply tactile experience. Music pulses, envelops and generates vibrations that engage the entire body. Visitors were also able to take part in engaging performances aboard the car, trying their hand at a live rendition of the iconic “Fiumi di Parole”. A highlight of the event came on 27 February, when Jalisse were special guests, bringing the occasion to life with performances aboard the car.

 

  • Colgate was also present with a glass box installation in central Sanremo dedicated to the concept “Purple is the New Instant White”: from a Korean photo booth capturing radiant smiles, to a “wheel of fortune” offering branded gadgets, and expert advice revealing the secrets to achieving an instantly whiter smile with the Colgate Max White Purple routine.

 

TV Sorrisi e Canzoni, is a Mondadori Group brand and the go-to source for television and entertainment enthusiasts, reaching 2.6 million readers each month (source: Audipress 2025/I), 4.2 million website users (source: Audiweb Jan–Oct 2025) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) through a fully integrated multichannel ecosystem spanning magazine, website, social media, events and related products.