Focus

Focus, Italy’s most widely read monthly is celebrating its eighteenth anniversary with a big event to be held at the Rotonda della Besana in Milan, as part of the big exhibition 2050. Il Pianeta ha bisogno di te (2050. The planet needs you), organised in partnership with London’s Science Museum.

Published by Gruner+Jahr/Mondadori and edited by Sandro Boeri, Focus is Italy’s biggest-selling monthly. It is aimed at a qualified target of people who are curious and interested in discovering the world. Over the years Focus has established itself as an authentic unbounded guide to knowledge. The breadth of the subjects it covers (medicine, geology, archaeology, biology, astrophysics, mathematical and physicals sciences, nature and technology) clear, accurate and rigorous exposition and a use of spectacular and high-impact images are among its distinguishing features.

“Thanks to its unique formula, that combines scientific rigour with simple language,” underline Giacomo Moletto, managing director of Gruner+Jahr/Mondadori, “the magazine’s success has made it a leader in Italian publishing with more than 6 million readers and a circulation of almost 500,000 copies. The Focus brand has become so well known that it has recently been successfully “exported” also to television on the national channel Italia Uno in prime time: further proof of the title’s popularity,” concluded Moletto.

There has also been an excellent response from advertisers: in the period January-December 2010, in terms of pages sold for the monthly, Mondadori Pubblicità recorded an increase of 22% compared with 2009.

This evening’s event will be truly spectacular, thanks to the “transformation” of the Rotonda into a sort of special issue of Focus, with the façade of the church acting as an interactive cover for the magazine.

Guests will be entertained by amazing sets and exciting projections that play with the infrastructure, both inside and outside, of the building, but, above all, they will be able to share a really special moment when greetings will be delivered from space from the astronaut Paolo Nespoli. The special guest star of the event will be DustBot, Italy’s “Wall-E” which has been designed to interact with people.

The joy of knowledge,from history and medicine to technology and sport.

From Thursday 16 December 2010, Italia 1 will broadcast in prime time “Focus Uno”, a programme made in conjunction with the popular science monthly Focus, published by Gruner+Jahr/Mondadori and edited by Sandro Boeri, which is aimed at those who want to discover and know more about the world we live in.

Italy’s most widely-read magazine makes its first move into television with a new and revolutionary programme that deals with a huge range of interesting issues, including technology, science, history, sport, nature, health, sex, the animal kingdom and much else. An endless and fascinating overview made with reportage, first-hand accounts, astounding internationally produced documentaries and exclusive documents.

There will also be a large number of features produced in-house dedicated to the most extravagant and amusing curiosities.

Presented by Giulio Golia, “Focus Uno” is a new format that maintains the popular and authoritative style of the magazine Focus, and follows the same editorial line: to inform, discover, ask daring questions, provide comprehensible answers, and broaden knowledge while also being entertaining.

From puncturing myths about sex, to the most bizarre deaths explained from a scientific point of view; from unexamined aspects of human behaviour that we take for granted, to the most innovative and original aspects of the world of insects; from the infinite range of unexplained phenomena, to metropolitan legends about the food that we eat and our daily lives, to unique and extraordinarily spectacular natural events; and from the most innovative and creative proposals from the world of renewable energy, to extraordinary images from the world of animals and their natural habitat.

As well as documentaries on the most surprising and varied subjects – personality disorders, lightning, space as seen from a satellite, hyper-technological cars – and features on the new frontiers in the prevention and most recent developments in medicine and pharmacology.

So, don’t forget to tune in from Thursday 16 December 2010 to Italia 1 in prima time for four episodes of “Focus Uno”.

Focus Uno is a programme by YAM112003, produced in association with the popular science magazine Focus for ITALIA 1. Editorial supervision for features of a medical-scientific nature is provided by Intermedia.