Interni

“ENERGY FOR CREATIVITY” is the name of the big exhibition event organised by the monthly INTERNI during the FuoriSalone.

Supported by Expo Milano 2015 as a partner and with the patronage of the City of Milan, “ENERGY FOR CREATIVITY” will take place in the Courtyards of the University of Milan, from today until the 24 May.

A large number of world renowned architects and designers have been involved in the project, including: Daniel Libeskind with Libeskind Design, Antonio Citterio and Patricia Viel and Partners with Gruppo Cosentino, Alessandro and Francesco Mendini with Deborah Milano, Piuarch with Marazzi, Luca Trazzi with Veuve Clicquot, Steve Blatz and Antonio Pio Saracino with Marzorati Ronchetti, Vetreria Bazzanese and Zordan, Bernard Khoury with Margraf, Philippe Starck with Tog, Kengo Kuma & Associates with Tjm Design – Kitchenhouse, Alessandro Michele with Richard Ginori and many more.

“Our exhibition event, which is now in its 18th edition, provides a space for experimentation for installations of different sizes, able to stimulate inter-disciplinary synergies,” says Gilda Bojardi, editor of INTERNI. “Alongside the display of models and prototypes, micro-architecture, indoor and outdoor pavilions, illuminated installations and video projections, will be also theme-based exhibitions, performances, conferences and meetings,” the editor concluded.

Co-producer of the initiative is the international foundation Be Open, which conceived and promoted The Garden of Wonders. A Journey through Scents, an exhibition about the relationship between perfume and design at the Orto Botanico in the Brera district of the city, and Audi. The latter has contributed with the Invitation Tower installation, designed and built by Audi Design, but above all with the Audi City Lab, a space in Via Montenapoleone where INTERNI will stage a series of events that will focus on design and its relationship with light, connectivity and creative digital disciplines.

With this exhibition event, which gives Milan a unique and extraordinary visibility, the INTERNI system confirms its absolute leadership in the professional living segment, with a market share of over 45% in terms of space in the period January-March 2015.

To reinforce the magazine’s role as a communication tool in the world of architecture and contemporary design, the latest issue of INTERNI will feature a new design and layout developed by art director Claudio Dell’Olio.

And with issue n° 650 of Aprile 2015, INTERNI renews also the editorial formula with a both a new layout and structure enriched with new features and background detail, such as the section PhotographINg with images as the protagonists: details of installations, designs and products, freely combined to present themes and ‘provocations’ from contemporary design. The pages specifically dedicated to design have been reinforced and given greater detail through interviews and thanks to the contributions of Italian and international journalists and critics, able to offer to the readers of INTERNI an increasingly multifaceted and inter-disciplinary reading of design.

An additional new feature announced to coincide with the FuoriSalone is the new internimagazine.com, which will exploit even more the potential of digital and the web, strengthening the ecosystem that revolves around the brand. The structure, design and content of the site has been completely reconfigured and a new version of the “Design Index” section will be created in order to bring together companies and professionals and becoming an important marketplace for the world of design.

In order to find your way around the ever richer array of events during the Milan Design Week, we couldn’t forget the Guida FuoriSalone® – which is also available as a free app for iPad and Android operating systems on tablets, smartphones and iPhone – which offers a systematic overview of more than 400 events and a day-by-day agenda of all the appointments involving the companies, designers and architects participating in the FuoriSalone, and the Guida Zee Milano (only in the digital version included with the app) with a selection of new itineraries and fashion spaces fashion around the city as it prepares for the Universal Exposition: from design to shopping, department stores and restaurants, as well as hotels.

INTERNI, the interiors and contemporary design magazine that has been a part of the fantastic and adventurous story of Italian furniture and interior design is 60 years old. And to celebrate this anniversary INTERNI has produced a special volume 60 YEARS of INTERNI, published by Mondadori, that illustrates six decades of evolution in design with articles, images, documents and advertising campaigns published since 1954.

“The story of INTERNI coincides with the history of Italy since the end of the second world war and, above all, with the history of design. From being Italy’s first interiors magazine, INTERNI evolved into a system of communication that now gives an account of the world of design through a series of different parallel publications and media: form print to the web, as well as creating and organising events and exhibitions conceived as a means of facilitating exchange between designers, producers and distributors,” explained Gilda Bojardi, editor of INTERNI. “Over the years we have had the great fortune to follow and cover the development of a sector that represents Italy around the world and which has come about thanks to the intuitions of genial architects, designers and cultural operators, courageous entrepreneurs and a host of other exceptional individuals who have had, and continue to have, the courage to dare,” concluded Bojardi.

60 YEARS of INTERNI has attracted the support of 170 clients, some of the most representative of the design sector, though not only, who have contributed to the extraordinary results of the INTERNI system which, on a like-for-like basis, will close 2014 with a 14% increase in advertising revenues compared with 2013.

The volume reflects the many stories that have made Italian design great, a sort of visual account, divided into six decades, that outlines the main lines of development in habits and tastes in living and the design culture in Italy, also as seen through the main protagonists and many of the iconic products of each period: from the first Olivetti calculator in the 60s, to the Pop culture of the 70s, and from the domestic revolution of the 80s and Kartell’s legendary polycarbonate chair, that marked the beginning of a new transparency in interiors on the 90s, up to the new trajectories of the present.

Completing the history, is a collection of all of the covers of 60 years of INTERNI, 15 collections of drawings, the designs that every month are done for the magazine by a major designer or architect, and a selection of the events created and organised by the magazine over the years.

Plus, especially for the occasion a special web site has been created 60anni.internimagazine.it featuring unseen interviews with the editor Gilda Bojardi and the tutors form the different decades analysed, a browse-able pdf format of the book as well as a selection of printed content from the volume INTERNI.

60 YEARS of INTERNI, with over 450 pages, features and introduction by Deyan Sudjic (director of Design Museum in London) and contributions from a number of leading critics, including – Vanni Pasca, Franco Raggi, Enrico Morteo, Andrea Branzi, Cristina Morozzi, Marco Romanelli, Beppe Finessi and Christoph Radl – and will be available on all newsstands from 3 December together with the latest edition of the magazine at the price of €10 (including the magazine).

Following the signing of a licensing agreement between Mondadori and China International Publishing Group (CIPG), from next February Interni will be available also in China.

The new edition takes to three the number of international editions of the title which is already published in Russia and Thailand.

“With this new launch, Interni enters one of the most important markets for the development and affirmation of goods carrying the Made in Italy label; a country full of opportunity for creativity and design,” declared Zeno Pellizzari, general manager of Mondadori International Business. “We are particularly proud that one of China’s leading publishers has recognised and appreciated the value of our magazine, which we are sure will become a point of reference for all the many enthusiasts of the sector in the country,” Pellizzari concluded.

This operation is a significant step forward in the promotion and spread of culture and design launched in China with a view to creating winning synergies with a range of markets. With Interni, edited in Italy by Gilda Bojardi, China International Publishing Group will enrich its portfolio with a magazine that for 60 years has appealed to enthusiasts of and professionals from the sector: an essential guide to new products and innovative trends in the culture of living, and a voice of Italian and international creativity and production.

It is a brand that is already accredited in China thanks to a number of successful initiatives; including: the exhibitions 50+2 years Italian Design, organised in 2006 at NAMOC (the National Art Museum of China) in Bejing; the 2011 show Creative Junctions, in collaboration with Tsinghua University – Academy of Art & Design on the occasion of the First Beijing International Design Triennial; in September 2012, the magazine was also the protagonist of the Beijng Design Week, one of China’s most important events dedicated to design and where two projects designed by Alessandro and Francesco Mendini and Zhang Ke-Standardarchitecture were presented.

China International Publishing Group (CIPG), with more than 20 branches and 12 foreign offices, including in the US, the UK, Germany, Belgium, Russia, Egypt, Mexico, Japan and Hong Kong, operates in the book market, publishing over 3,000 titles per year, and in magazines with a portfolio of some 30 titles in ten different languages and 30 web sites.

From this week INTERNI, the Mondadori interiors and contemporary design magazine will also be published in Thailand. The new edition of the title, the result of a licensing agreement with the publishing company Inspire Entertainment Co. Ltd., will be quarterly.

INTERNI Thailand will join the monthly edition launched by Mondadori in Russia.

Thanks to a successful formula that has enabled the title to become one of the most appreciated observatories of contemporary design at an international level – INTERNI will bring to Thailand the latest trends in the culture of living, and will become a point of reference able to anticipate and select the best of what’s new from the world of creativity and design.

“We are very satisfied to be bringing INTERNI to one of the most dynamic and continuously expanding economies in the world,” declared Zeno Pellizzari, general manager of Mondadori International Business. “Thailand is one of the most prolific countries in Asia in the design sector and we are sure that with this new edition of our brand we will be able to reach a strategic pool of readers, companies and professionals,” Pellizzari concluded.

“I am honoured to have the opportunity to introduce Thailand to a magazine brand that is recognised and established among designers, professional and design enthusiasts in general at an international level,” declared Samutcha Viraporn, editor of INTERNI Thailand.

The launch of INTERNI Thailand was celebrated during the “Thailand Architect Expo 2014”, the country’s leading trade fair for the interiors and architecture sector which was held in Bangkok from 29 April to 4 May 2014.

Inspire Entertainment Co. Ltd.

Inspire Entertainment Co. Ltd., is Thailand’s leading magazine publisher and one of the country’s biggest players in newspaper publishing, television programmes and digital content. The company publishes 14 international magazine titles, including Grazia.

“FEEDING NEW IDEAS FOR THE CITY” is the name of an important exhibition event – developed by the monthly INTERNI, along with Expo Milano 2015 as partner and the patronage of City of Milan – to be held in the courtyard of the University of Milan from today until 18 April, as part of the FuoriSalone, fringe events of the Milan Design Week. The co-producer of the initiative is AgustaWestland, which has contributed with a competition for young designers “Flydeas for the City” and Audi with the installation “primarchittetura” by Walter Maria de Silva.

“FEEDING NEW IDEAS FOR THE CITY also aims to introduce and develop the theme of Expo Milano 2015 Feeding the Planet. Energy for Life”, declared Gilda Bojardi, the editor of INTERNI. “We have brought together original contributions from designers of international standing and leading companies in the fields of innovation and research who have identifies and produced temporary installations to develop the theme of “feeding” in a metaphorical and multidisciplinary sense,” Bojardi concluded.

With this exhibition event, which gives Milan unique and exceptional visibility, the INTERNI system confirms its strategic role also in terms of advertising, with sales up by 7% in the period January-April compared with the same period of 2013: an excellent result achieved thanks to the strength of the brand and the activities developed for the Design Week and the magazine’s 60th anniversary.

A large number of world renowned designers and architects have contributed to the exhibition event: Walter Maria de Silva for Audi, Torafu Architects with Panasonic, Kengo Kuma & Associates with Salvatori and with Asahi Building-wall, Kajima, Obayashi, Shimizu, Taisei, Takenaka and Ferragamo Parfums, Archea with atelier-a and Architettura Sonora, Paola Navone with Deborah Milano and Gruppo Pozzi, Speech Tchoban/Kuznetsov with Velko 2000, dRMM with the American Hardwood Export Council – Ahec, Nemesi&Partners with Italcementi Group and with Styl-Comp Group, and many more besides.

FEEDING NEW IDEAS FOR THE CITY will also be an opportunity to celebrate the 60th anniversary of INTERNI, from the beginning one of the leading observers of international contemporary design. To underline the significance, six well-know architect-designers – Antonio Citterio, Paola Navone, Matteo Thun, Giulio Cappellini, William Sawaya and Rodolfo Dordoni – have created an ad hoc installation: six tables that combine to form a 72-metre-long table, placed at the Portico del Richini. Each designer interpreted an assigned decade with the use of special surfaces and selecting different objects, seating and lighting.

But this year INTERNI will also extend its activities to another location in the heart of Milan, the Orto Botanico di Brera (the University of Milan’s botanical garden), that will host the installation “Giardino Geometrico” (Geometric Garden) by Lissoni Associati, created together with Laminam and Living Divani. The magazine has also planned a series of actions for the restructuring of the garden, some of which were completed in 2013, for example the construction of a pathway for the sight impaired (undertaken by the Orto Botanico with the Rotary Club of Milan) and the new entrance in Via Fratelli Gabba (overseen by the Amici di Brera).

2014 is also the 25th anniversary of the FuoriSalone and the Guida FuoriSalone® – which is also available as a free app for iPad and iPhone, as well as Android-based tablets and smartphones – which this year features over 500 events and continues to be an indispensible tool to find your way around the ever-increasing range of showroom, exhibitions and events.

INTERNI begins a year of celebrations for the title’s 60th anniversary – 60 years in which the magazine has explored the future of design – with an international issue (January/February) in both theme and content: an issue entirely in English with translations in Italian at the end of the magazine, which will be officially presented during two important international appointments for the sector: in Cologne, Germany during the IMM Cologne fair (from 13 to 19 January 2014) and in Paris, France during Maison & Objet (from 24 to 28 January 2014). The magazine will distributed at hotels, art galleries, design and fashion stores, with promotions at airports and railway stations in Milan, Paris, Cologne, Berlin and London, and with additional special distribution in the UK, Brazil and the United States.

The theme of this special issue of the magazine is “crossover”: a term borrowed from the automotive sector that indicates a mixture of types, the coming together of contexts and a capacity to absorb ideas from different worlds, both geographic and cultural.

The magazine will specifically take a closer look at crossover in contemporary design and examine products “that combine and express different languages,” declared Gilda Bojardi, editor of the magazine. “This is an area that INTERNI feels particularly drawn to for the specific role that it has taken on in recent years in encouraging creative alliances between designers, companies, representatives of the world of culture and professionals from the world of design in its broadest sense.”

The cover of this issue communicates a surprise and also toast to 60 years of Zanotta, a company that “for 60 years gives shape to the design,” in a career full of successes and three ‘Compassi d’Oro’.

INTERNI also begins the year by celebrating the 30th anniversary of the Design Guide Index (a supplement to the January/February issue). New features can be found in this, the 30th edition, in both the print and digital versions, the latter available both on the web and mobile, through the new web app Guidaindex.com that will be active during the whole of the year; a unique guide dedicated to the world of Italian design with more than 8,000 addresses: who produces and what, where you can buy and what, as well as the designers, photographers, promoters, publishers, teachers, organisers, exhibitors. You can also download a complete list of the showrooms and sales outlets of the companies listed in the Guide with their trademark.

INTERNI is also launching a new digital version of the Design Guide Paris, a web app that will be available from 20 January 2014 from the web site paris.interniguides.com and optimised for desktops, tablets and smartphones. In a bilingual French/English version, it also includes an interactive map of Paris indicating the main landmarks, a selection of useful information and a detailed photo gallery. Now in its 15th edition, the guide is an essential source of information and orientation for visitors to Paris with additional indications regarding events, hotels, restaurants, exhibitions and museums, as well as all the news from Maison & Objet.

The Interni system, which has become established over time as the undisputed leader among architecture and design magazines with a share of the Italian market of over 50%, begins 2014 with an international edition that has also been a great success from an advertising point of view, with revenues up by 10% on 2013.

And over the year there will be other surprises for both readers of the magazine and the advertising market, thanks to special initiatives and an unmissable appointment with an issue wholly devoted to the history of design to be published in October.

“HYBRID ARCHITECTURE & DESIGN” is the name of the great exhibition-event created by the monthly magazine INTERNI, sponsored by the City of Milan and Expo2015, and co-produced by the BE OPEN Foundation and iGuzzini, which will take place in the courtyards of University of Milan, between now and April 21st, for the Milan Design Week.

“HYBRID ARCHITECTURE & DESIGN is dedicated to the theme of métissage in architecture and design projects,” said Gilda Bojardi, director of INTERNI. “The concept of hybridization is interpreted as an encounter between cultures and technologies capable of generating answers to the uncertainties and problems of the contemporary world. Métissage, then, within this project, provides a credible alternative to the concept of the melting pot, the uncritical sum of cultures and traditions, and the leveling of languages, design and culture originated by globalization,” Bojardi concluded.

With this exhibition-event, which endows Milan with a unique and exceptional visibility, the magazine is confirmed as the absolute leader in the communication of the design system. It is proved by the data which the system INTERNI – INTERNI/Panorama, INTERNI Annual, INTERNI International Kingsize, Design Index and Guide Itinerari- can boast in April 2013: a total circulation of 770,000 copies, with a total foliation of 1,100 pages.

HYBRID ARCHITECTURE & DESIGN also triggers a stimulating dialogue between designers and companies, which takes the form of site-specific works, designed as new forms of intercultural communication.

Numerous are the names of designers, architects and companies who have created “HYBRID ARCHITECTURE & DESIGN” with their projects: Steven Holl with Pimar, Teuco Guzzini and Ferragamo Parfums, Christophe Pillet, in collaboration with Studio Azzurro videomaker for BE OPEN , Akihisa Hirata with Panasonic, Archizero with Franchiumbertomarmi, Mario Cucinella with Marazzi, Michele De Lucchi with Safilo, Daniel Libeskind with Cosentino Group, Simone Micheli with Aqua Industrial Group, GLIP and Zambogroup, Luca Scacchetti with Wolf Haus, Speech & Tchoban Kuznetsov and Mark Bravura with Arch-Skin, Dean Skira with iGuzzini, GLIP, Zambogroup, Autoban with Deborah Milano Group and Wells, Martí Guixé with Levi’s, Federica Marangoni with FART, the exposure of the prototypes of the competition Decò Ter supported by Regione Lombardia, Przemyslaw “Mac “Stopa with Samsung Chemical Europe.

INTERNI has also reserved a number of proposals for fans of the web: the applications of FuoriSalone@ Guide and the Guide ZeeMilano are available free for iPad and Android operating systems on tablets and smartphones as well as iPhone.

From this week INTERNI, the Mondadori interiors and contemporary design magazine will also be published in Thailand. The new edition of the title, the result of a licensing agreement with the publishing company Inspire Entertainment Co. Ltd., will be quarterly.

INTERNI Thailand will join the monthly edition launched by Mondadori in Russia.

Thanks to a successful formula that has enabled the title to become one of the most appreciated observatories of contemporary design at an international level – INTERNI will bring to Thailand the latest trends in the culture of living, and will become a point of reference able to anticipate and select the best of what’s new from the world of creativity and design.

The fashion week sees the return of the Milano Fashion Design, initiative promoted by the Mondadori Group with its celebrated titles Grazia and Interni and with the patronage of the City of Milan municipal council.

After the success of the previous editions, from Wednesday 21 to Sunday 25 September 2011, the spotlight will be on Piazza Liberty, in the heart of the city’s shopping district, where more than 20 fashion labels will present their latest collections with performances and special events.
Milano Fashion Design opens the doors of fashion to the general public, giving normal citizens an opportunity to enjoy spectacular fashion presentations and to enjoy an unmissable show featuring a range of new proposals every day.
All the events will take place at the Fashion House, a specially built stage in the centre of Piazza Liberty, designed by Michele De Lucchi in cooperation with Matteo Vercelloni.

Milano Fashion Design will be officially opened on 21 September by Angelo Sajeva, chairman and chief executive of Mondadori Pubblicità, who declared that: “Milano Fashion Design is an exemplary expression of the contamination of fashion and design. Two qualified interpreters of made in Italy style, Grazia and Interni, will bring fashion to the street providing their know how in producing innovative performances in the heart of the city. With this initiative, now in its third edition, fashion becomes a show to be enjoyed by the general public, for all the citizens of Milan,” concluded Sajeva.

The programme
From 21 to 25 September, from midday until 8 pm, there will be alternating performances in Piazza Liberty by: Accademia del Lusso, ALV Andare lontano Viaggiando, Brema, Camomilla Milano, Cannella, CHÉRIE, Conbipel, Diegom, Eightsin, Il Gufo, Kokka, Luciano Soprani, Mabrun, Malloni, Naturino, Nenette, Paolo Casalini, Rifle, Swissies, Triumph, Woolrich and Yes Zee.
And again for this edition, the main feature of Sunday will be KID’s wear.
The make-up and hair artist area run by Maybelline NY and L’Oréal Professionnel will be visible to all. In fact, Milan will be able to watch highly professional make up artists and expert hair stylists at work. Every morning the professional make-up teams from Maybelline NY will share with the visitors of the Fashion House the experience of a model look and between one performance and another offer make-up lessons.

Special events
There is also something new for young people who dream of a future in the world of fashion: for the first time, at the Fashion House, there will be a show of creations by emerging talent from among the students of the Italian branches of the Accademia del Lusso (Wednesday 21 September at 5 pm).
On Thursday 22 September at midday, the boatbuilder Fiart Mare will present a preview of the Epica 58 and Seawalker 33 models, with a discussion, moderated by Paolo Liguori, on Italian excellence in fashion, design and boatbuilding, in collaboration with Interni on Board.
On Friday 23 September from 7 pm, R101 will be the star of a special evening, in collaboration with Peugeot, thrilling the audience with music, entertainment and guest stars. Chiara Lorenzutti, the voice of R101, will also present the fashion performances.
Banca Intesa will promote an original event that will take fashion into an unusual context and great design, a new flagship store. In fact, on Friday 23 at 2 pm Yes Zee will present a preview of their performance at the new branch of Superflash in Via Torino 21.

The partners
Milano Fashion Design has been realised with the support of Peugeot (main partner), that will make five courtesy cars available for the protagonists of the initiative and present a preview of the model from the limited series Asphalt.
Motorola will introduce the audience to the new tablet XOOM, ATRIX smartphone and GLEAM telephone, while Cadey will present its anti-oxidant cream Staminaline to the people of Milan. Also on the occasion, Dr Scholl will launch it new Pocket Ballerina Party Feet. The watchmaker Ice Watch will be on the Fashion House stage with its latest range in original packaging.
The Fashion House will be furnished by Calligaris with the following products: a Basil chair, a Anais chair, a Lib bookcase, a Timeless sofa, a Tower table. The catering will be managed by Visconti Banqueting. The tent-structure of the Fashion House is by Tensostend.

Milano Fashion Design is an event produced by DPR Eventi.