Media: Publishing brands

Segrate, 27 May 2019 – Starbene and Mypersonaltrainer, the Mondadori Group brands that are points of reference in the world of wellness, are launch the first edition of Milano Wellness Weekend, a three-day event featuring free medical advice, encounters with exceptional guests and yoga training, aimed at all-round wellbeing for the whole family.

Prevention, a healthy diet, beauty and physical exercise will be the protagonists of this initiative, which is also supported by the City of Milan and open to the public and which will take place from 31 May to 2 June at the Fondazione Riccardo Catella, a body that since 2007 has promoted a culture of sustainability in urban development through projects to enhance public spaces and green areas.

The project is the result of the success of other initiatives dedicated to wellness organised by Starbene in Milan and Salerno, with over 4,000 visitors, and that this year will be enriched by the collaboration of Mypersonaltrainer.

The philosophy of healthy living and taking care of oneself as a lifestyle choice is the main guideline for the event, in line with the mission that the two Mondadori Group brands pursue every day, reaching an overall audience of 13 million users.

The main focus of the Milano Wellness Weekend will be the Wellbeing of the Senses, featuring experiential paths, medical advice and fitness, in collaboration with partner companies such as: Gruppo Ospedaliero San Donato, Perfetti Van Melle, Scholl, the Croatian Tourist Board, Incarose, Citrus l’Orto Italiano, Compagnia Italiana Sali, Deisa Ebano, YogaEssential, Voden, Ad Pharm, Orthesys and Tatadok.

Programme

With activities organised from 2 pm until 7 pm on the Friday, and from 10 am until 7 pm on the Saturday and Sunday, the programme will feature:

• Free medical advice: where it will be possible to book a free appointment on the Starbene and MyPersonalTrainer site with a doctor from the Gruppo Ospedaliero San Donato, Italy’s leading healthcare group with 18 hospitals in the Lombardy and Emilia Romagna regions. Available for consultations will be a nutritionist, a dermatologist, a gastroenterologist, a gynaecologist, a cardiologist and neurologist.
• Talks: conducted by experts from the editorial teams of the two brands dedicated to the importance of prevention and healthy lifestyles, with special guests including Paolo Veronesi, director of the surgical oncology division at the IEO Istituto Europeo di Oncologia; Johanna Maggy, pilates instructor and holistic coach; Mara Navarria, world champion fencer, along with Alessandro Vergendo, human resources facilitator; Attilio Speciani, a specialist in clinical allergology and immunology; Nicola Sorrentino, specialist in food science and dietetics; Terenzio Traisci, a good mood psychologist; Pier Mario Biava, doctor and researcher of the Multimedica Institute of hospitalization and care; Anna Seddone, creator of the Full-Breathing method, instructor at the Apnea Academy and former member of the Italian freediving team and Joanna Hakimova, founder of Natural BioLifting, biologist, and a specialist in bioesthetics and natural medicine.
• Wellbeing: an experiential path associated with the five senses. Starting with hearing with a mindfulness corner, with exercises associated with listening to music with soothing and relaxing effects and guided meditation lessons; sight involving a fundus test and for taste a sensorial experience; for touch it will be possible to have a skin hydration test and get beauty tips for the skin; finally for smell, a phyto-aromatic test will demonstrate how the anti-inflammatory properties of essential oils can offer a valid response in the treatment of allergies.
• Fitness and prevention: functional training for the wellbeing of the entire sensory sphere, such as yoga classes, in collaboration with YogaEssential Milan and yoga teacher Martina Sergi, accompanied by a prevention corner with postural analysis and a biometric assessment of weight, blood pressure, fat and lean mass and heart rate.
• Kids Area: activities and labs for younger visitors and a corner dedicated to diet, in collaboration with Gruppo Ospedaliero San Donato.

An advertising campaign in support of the  Milano Wellness Weekend initiative has been developed by Wavemaker Content (the WM team that oversees the conception, creation and management of cross-channel content) across a range of media: newspapers; the magazines of the Mondadori Group; radio, with commercial on Radio Italia, R10 and Radio Monte Carlo; and social media, in particular on Facebook; iDD Magazine, the DOOH (Digital Out of home) circuit, that combines  advertising with the editorial content of Mondadori’s  lifestyle titles.

The event is curated by My Events.

For a full programme, info and enrolment: starbene.it and mypersonaltrainer.it

Donna Moderna, the Mondadori Group brand leader in the women’s segment, is opening enrolments for the Iriki Adventure, an exciting trip to Morocco, the last stage of the big Corri con noi (Run with us) project that offers the possibility for women who love to run and walk to train in 9 cities around Italy.

The final adventure will take place from 19 to 27 October in the Erg Chegaga desert where two options will be available: 80 km in 4 days for runners, and 40 km in 4 days for walkers.  Participants will come in contact with local customs and habits and the stories and traditions of Morocco and the enchanting city of Marrakesh.

“It will be a unique experience that will allow us to get to know the territory and its people slowly, as only walking can. And it will also be wonderful to share all of this with the community of women that have been activated by the Corri con noi project,” declared Annalisa Monfreda, editor of Donna Moderna.

Participants will also get to know the editor of the Mondadopri Group magazine who will be running with them, as well as the journalist of the staff, the ambassadors and the many women who have decided to enjoy an unforgettable week in one of the world’s most beautiful the deserts.

The race will take place in a breath-taking landscape, a corner of the Sahara close to the border with Algeria, with some of the country’s most impressive dunes, some of which are 300 metres high.

The runners will sleep in specially equipped tents and will also be able to take part in yoga and dance lessons and cookery courses. They will see sand dunes and high plains of rock and stones, Berber villages and the world’s largest palm grove.

For the women who are already enrolled in Corri con noi – and will take part in the training sessions in 9 Italian cities – the package will cost €2,000. For all other participants the cost will be €2,200. The price includes the entire experience, flights, the race and bib.

Full details of programme and how to enrol can be found on: donnamoderna.com/corriconnoi

Running with us as partners of the initiative are: Royal Air Maroc the Moroccan national airline; Equilibra an historic Italian company that for over 30 years has been the leader in the market for food supplements and natural cosmetics; Salvelox with Salvelox plasters and a line of products for foot health; Tescoma a world leader in kitchen utensils with the Purity of drinks bottles, ideal for sport.

The project is open to all companies interested in contact women involved in an aggregation and empowerment project together with Donna Moderna

Donna Moderna, Italy’s leading network for women network, is an ecosystem that through the magazine, web and social media channels,  embraces a digital audience of 14 million unique users per month (Source: Audiweb TDA media Dec-Feb 2018) and a total audience of 3.5 million readers every month (Source: Audipress 2018/III) to which should be added over 1,100,000 fans on Facebook, more than 500,000 followers on Twitter and 150,000 on Instagram.

Grazia, the magazine edited by Silvia Grilli, intensifies its relationship with the world of cinema.

Grazia and QMI Stardust, a leading entertainment mar­keting and communication agency organised a special screening on Tuesday 16 April for loyal readers and fans of the magazine at the Anteo Palazzo del Ci­nema in Milan of Il Cam­pione, the latest film starring Stefano Accorsi.

In addition to Silvia Grilli, the editor of Grazia, also present at the screening were the star of the film, its director Leonardo D’Agostini, the producer Matteo Rovere and the screenwriters Giulia Steigerwalt and Antonella Lattanzi.

Il Campione is the story of Christian Ferro (played by Andrea Carpenzano), a genial and unruly football superstar, an idol to fans across the world, but whose antics make him a  constant target of the media. How can he be put back on the straight and narrow? The chairman of his club has an idea: a weekly exam: If he doesn’t pass, he doesn’t play.  Right up until he passes his high school diploma.

The film, in cinemas from today, will be much discussed, given that it starts from a common prejudice that great football players are often both uneducated and undisciplined. But there is much more to this film: there is an encounter between two apparently opposing lifestyles. That of the football player Christian Ferro and his somewhat solitary and reserved teacher, Valerio Fioretti (played by Accorsi), who has to deal with a difficult past. At the beginning they are not able to communicate, then they develop a relationship based on mutual respect and affection, that enables both of them to grow.

At the beginning of the film the teacher is weary and demotivated, but the discovers that: “For the first time I’ve once again discovered that I like this job.” The goal-scorer, meanwhile, gradually learns to keep a check on his anger and understands that the biggest challenge he faces in life is not on the field, but with himself.

The film, a Groenlandia production with Rai Cinema in association with 3 Marys Enter­tainment, is produced by Matteo Rovere and Sydney Sibilia and distributed by 01Distribution.

Grazia UK, the British edition of the women’s magazine Grazia, the Mondadori Group brand that is a point of reference in fashion and a voice for issues related to current affairs, today presented in Milan the findings of a survey entitled “The Game Changers 2.0” which looked at the evolution and aspirations of British women.

Grazia UK, launched in 2005 as the country’s first glossy weekly, has always accompanied its readers by identifying content and trends to offer to its audience across all of its communication platforms.

The title’s constantly evolving editorial positioning, that mixes news with fashion and style, has made it one of the most appreciated magazines in the women’s market.

The event, which took place today at the Four Seasons Hotel in Milan, was attended by some of the most prestigious fashion and luxury companies, there to hear from speakers including Carla Vanni, director of the Grazia International Network, and Hattie Brett, editor of Grazia UK, published by Bauer Consumer Media Ltd.

The three key points to emerge from the “The Game Changers 2.0” survey, carried out on a sample of 576 British women aged between 25 and 44, and representing 4.7 million women in the United Kingdom (Source: TGI Q1 2019, showed that:

Personal happiness takes priority over career: a choice that is also reflected in the increasing amount of time dedicated to real friendships, as opposed to relationships on social media relationships.

For the majority of the sample work is perceived as a world that is overly rigid and inflexible, which interferes with the need for professional development and focuses attention on the ongoing pay gap between men and women.

Fashion and beauty content, when well done and authoritative, also become tools for fluid shopping (24/7) and strongly oriented to the purchases that readers have in mind, without losing sight of the fun side of shopping.

Grazia International Network

Grazia International Network now publishes editions in 20 countries around the world. And a global multi-channel system has been developed around the 100% Made in Italy fashion brand that every month reaches an overall community of 15 million readers, with a monthly circulation of over 10 million copies, and 35 million unique users and more than 15 million followers on social media.

As they approach 50 women feel and are in the middle of their personal and social lives, but also have to face challenges and contradictions that are among the most challenging in their existence. It is an age that is lived with pride and naturalness, but also often with the need to juggle a thousand demands between work and the family.

Donna Moderna, the women’s weekly edited by Annalisa Monfreda has developed the 50&me project to provide a response to the many issues raised, which range from beauty to work, health and caregiving and many more.

50, a turning point. How to face it in order to enjoy it and deal with the complexities? The Mondadori Group brand responds to the many questions raised with articles, videos and a Facebook live campaign dedicated to the most engaging issues for women in this period of their lives.

“Women reach the age of 50 full of energy and expectations. They feel that they still have much to give to society and are not ready to resign themselves to the role of mere spectators. Our project aims to give such women the tools they need to continue to be protagonists,” announced the editor, Annalisa Monfreda.

A large number of companies have already been brought on board by the advertising sales company Mediamond, with native and content marketing projects.

Starting with beauty: 50 is the new 30 for women. But sometimes the mirror doesn’t reflect the image of energy and vitality that one feels: a tired face and a body that begins to show small signs of wear. And it is here that the latest generation of cosmetics and new technology can be of help. With the contribution of experts from BioNike, 50&me wants to offer women concrete and practical beauty advice. This historic Italian dermocosmetic company has forever been involved in scientific and dermatological research and, with Donna Moderna, will address the theme of resilience, in other words “the capacity to absorb impact without breaking”. A concept used initially in physics, and subsequently in psychology, that seems like a made to measure definition for women.

The issue of work is also crucial for women in their fifties: in fact the number of women in this age group is increasing in companies. And work is still important for them, and yet only a very small proportion feel that their talents are used to the full: they often feel lost and in objective difficulty. This why the project – in collaboration with Gruppo Adecco – will also address the issue of repositioning in the workplace and reverse mentoring and the value that women bring within an organisation.

Women also live longer than men, but their health is often more precarious due to both biological and hormonal factors. In this area the50&me project is supported by Protein SA, that will enable us to examine issues related to prevention and integration with its key product Colpropur, which is new to the Italian market. The natural, hydrolysed collagen-based product is used for the preservation of joints, bones, muscles and skin.

The initiative, which will run until the end of the year, will also take a close look at the issue of caregiving (for those who also have to look after aging parents), with information about legal tools for the protection of caregivers, associations around the country that provide support and welfare services provided by companies. And, finally, extensive coverage will also be given to dietary and lifestyle advice for the over-50s, as well as economic and financial advice in order to manage the future in the best way possible, and much more.

50&me is also online with a special on www.donnamoderna.com/50eme that looks in detail at the issues covered in the magazine, with advice and suggestions for how to make the best of your age and looking closely at all of the opportunities and services available for women. All of these issues will also be addressed on a daily basis in the newsletter Un caffè con Donna Moderna.

A series of videos and interviews will be available live on social channels in which experts will discuss and respond to readers’ questions.

Donna Moderna, Italy’s leading network for women, is an ecosystem that through the magazine, web and social media channels, embraces a digital audience of 13 million unique users every month (Source: Audiweb TDA November 2018) and reaches 3.5 million readers each month (Source: Audipress 2018/II) to which should be added the more than 1,100,000 fans on Facebook, over 500,000 followers on Twitter and 150,000 on Instagram.

Icon Design, the Mondadori Group’s upscale architecture and interior design magazine which, in just three years, has become a point of reference in the world of design trends, is evolving and re-launching on the occasion of the Milan design Week 2019 with a new formula.

The new Icon Design edited by Annalisa Rosso, with Maria Cristina Didero in the role of editor-at-large, will devote more attention to the people on the periphery of the design world, in particular the inhabitants of the homes featured in the magazine, conversations and exchanges between the different personalities that give life to a design project.

“It will be an inclusive, open and international magazine. The image we have selected fro the cover, taken in an apartment in Milan’s Torre Velasca, is a manifesto, a synthesis of freedom, energy and innovation. The same vibe one feels at the Furniture Fair during the Milan Design Week, the city where we are based, have deep roots and from where we want to speak to and interact with the world, enabling the emergence of a range of voices, inspirations and provenances  that characterise the pages of the new Icon Design,” declared Annalisa Rosso, editor-in-chief of Icon Design.

Entirely bilingual, in Italian and English, and redesigned by Frank Studio, the new Icon Design reflects the cosmopolitan community that surrounds contemporary design and language, providing an account of what’s happening in the world from a range of particular perspectives.

In the issue of 6 April, entitled The Aesthetic of Freedom – L’Estetica della Libertà, Humberto Campana, with photographer Stefano Ferroni, has produced the main story which is about the Foundation created together with his brother Fernando in Brazil, in order to make a significant contribution to the improvement of the villages surrounding Sao Paolo. Alexandra Cunningham Cameron, who is the curator of the first project by Yona Friedman, recently presented in a Miami, reports on a conversation with the great architect, born in 1923. While Beatrice Galilee interviews Shohei Shigematsu, in 2008 the youngest partner of the OMA studio, and now directing the headquarters in New York.

Each issue will focus on a different subject: in May America, in June contemporary art, and in July and August Japan.

Among new columns, The Design Marathon will each month examine in more detail at an international Design Week. After Italy, and Milan, to which a number of features are included in the new issue, we will move to the ICFF in New York. Don’t skip the adv, edited by Simona Angioni, will take a broader look at image with a discussion about advertising from the perspective of the creators. Meanwhile, Postcards will provide a brand new vision of places and cities through the pictures shot by well-known individuals from the international world of design.

Also the site has a new look, with a visual appearance in line with  the innovation of the brand, and conceived for users who are always on the move in the urban space. Social media in general and Instagram in particular, offer an additional opportunity to talk about companies in the sector, new products and the most exclusive events in a fresh and immediate language.

A cross-over, international and open approach to different issues, will enable Icon Design to address a much wider audience of readers and advertisers. The magazine’s new formula, becoming a point of reference in the segment with 10 issues per year, has ensured significant advertising sales, with a total of 120 ad pages out of a total foliation of 426 pages.

With a circulation of 90,000 copies, Icon Design will reinforce its distribution also in qualifying locations, such as design and interiors showrooms, the SEA lounges at Milan’s Linate and Malpensa airports, upscale hotels, Mondadori bookstores, and abroad on newsstands and in the airports of the leading capitals of design, including New York, Miami, Paris, Basel, Berlin and  Monaco, as well as at important sector trade fairs.

The launch will also be accompanied by an advertising campaign planned across the main daily newspapers and in iDD Magazine, the DOOH (Digital out of home) circuit, which combines advertising with the editorial content of Mondadori’s lifestyle titles.

Icon Design will also play a leading role in the upcoming Design Week with the third edition of Icon Design Talks,  from 8 to 13 April in Milan: with a cycle of conferences, master-classes  and debates, featuring architects, designers and professionals who, through their efforts, work to redefine the relationship between people and cities and to identify our future needs and necessities.

GialloZafferano, the Mondadori Group brand and a cookery point of reference for 14 million Italian every month (Source: Audiweb 2.0, January 2019) and 7 million fans on social networks, form today is further expanding the content on its site with the inauguration of a new “Wellbeing” channel.

A section featuring over 800 recipes selected on the basis of ingredients and cooking methods, further enhanced with useful nutritional information for those who want to dedicate more attention to and awareness about the food they eat every day.

The new area, characterised by the colour green, aims to give voice to the latest trends in food, while developing the relationship between wellbeing and diet that is increasingly desired by  the food lovers of GialloZafferano: the majority of the fans on the Facebook page in other words, the “green enthusiasts” interested in the link between fitness and wellness, and 1 in 3 fans who express a particular interest in biological and vegetarian food

The brand new section of the site is completed with a  Good to know column, where, for the first time, in addition to recipes, GialloZafferano accompanies users in the preparation of dishes with information and background detail that cut across the entire are of dietary wellbeing, following the seasons and the beneficial properties of ingredients and the trend for “free from” and “rich in” products. A combination of articles, ideas and references to selected recipes guaranteed by the supervision of a biological nutritionist.

A new look, a fresh style and a range of integrated content to enhance the rest of the site. All of the 4.400 GialloZafferano recipes complete with information regarding calories and fundamental nutritional value, and for every dish, indications regarding intolerances and special dietary needs: e.g. gluten-free, lactose-free, low-nickel, vegetarian.

And the brand’s evolution and innovation doesn’t stop here as, after having been a pioneer with the introduction of Virtual Cooking Assistants, thanks to the widespread existence of devices that are compatible with  digital assistants, GialloZafferano will also become Italy’s primo “vocal” cooking site able to “talk” to its users thanks to the direct integration of Google Assistant.

In fact, from today, Google Assistat will be able to read all of the recipes on the site, offering users the chance to cook easily and comfortably without leaving the cooker. All you have to do is to click of the special key to activate assisted preparation and you can celebrate any special occasion with the perfect dish.

And for advertisers, the new channel responds to the current shelf offer of a great many food products inspired by the concept of wellbeing: biological, gluten-free, low-fat, etc. And companies can benefit from the precise delivery of display formats in closely aligned contexts, as well as finding numerous ideas for native visibility, content advertising and projects.

The launch of the new GialloZafferano will also involve Danone Activia in the role of main sponsor, exclusively for the whole of the first week.

In support of the launch a B2B and B2C has been planned with the creativity once again overseen by the agency Casiraghi Greco &, and using digital titles, social and print outlets in the sector, the iDD out of home circuit as well as the in target principal brands of the Mondadori Group.

Grazia, the leading 100% Italian fashion magazine, with 20 editions around the world, is contributing its 80 years of experience in the fashion sector to a new project developed in collaboration with Riccardo Ruini, the creative director of numerous campaigns for some of the most prestigious international brands. The project, which is called Grazia Creative Lab with Riccardo Ruini, will be a laboratory for the production of communication content in the service of fashion and luxury brands.

Grazia Creative Lab with Riccardo Ruini will offer companies creative solutions for advertising campaigns that can run across different media.

“With Grazia Creative Lab we want to provide companies with content that is able to excite and enthuse people, our extensive knowledge of readers, celebrities, models, photographers and the privileged relationship we have developed with them. With our accumulated experience and the speed with that characterises us, we can construct content to match the needs of companies,” declared Silvia Grilli, editor of Grazia.

“Grazia Creative Lab is the result of a desire to satisfy the needs that many brands have today to communicate in  a complete, rapid and effective way with a formula that is economically manageable. My task will be to ensure quality and innovation, precisely in the way that great chefs develop collaborations between brands and talent,”  declared Riccardo Ruini, creative director.

The project will also enhance the Grazia Italia system,  a dynamic, contemporary communication platform, with a magazine with 805,797 readers, up 9% since the last survey (Source: Audipress 2018/III), the web site Grazia.it, with a monthly average of 3.1 million unique users (Source: Audiweb December 2018), its social channels, which reach of 10 million users (Source: Facebook Insight February 2019), special events, the Influencer Factory, and now also creative agency.

Evolution has always been a characteristic of the Mondadori Group brand, which, over its 80-year history, has distinguished itself for its ability to perfectly capture and reflect the essence of the times. It anticipated the revolution of social media and the role of fashion influencers, now fundamental components of the fashion system. And it has won over a new generation of readers, also through its timely and authoritative news coverage, providing space for investigative journalism, without fear of swimming against the tide. All of this has made it possible to reinforce the link between its community of readers and the world of fashion and beauty that revolves around the magazine.

Grazia Creative Lab with Riccardo Ruini was presented today by the editor of Grazia Silvia Grilli, the general manager of Magazines Italy of the Mondadori Group Carlo Mandelli and the creative director Riccardo Ruini, with a roundtable discussion about the creative process, the new codes of communication and the role of endorsers, with observations from the chef Andrea Berton, a Grazia contributor, who talked about the creative side of being a great chef, and the showgirl Melissa Satta, who spoke of her experience as the face of a number of advertising campaigns and the evolution of image.

A chat with Alfonso Signorini is a new event, created by Chi, Italy’s most widely-read people magazine,  which will take place for the first time in Milan on 21 March at 6:30 pm at the Grand Hotel et de Milan in Via Manzoni, 29.

An unmissable opportunity for all fans of the Mondadori Group magazine to participate and get to know not only the editor, but also the many personalities from the world of television and entertainment that every week animate the pages of their favourite magazine, up close.

An authentic salon moderated by the editor Alfonso Signorini, and an occasion to look more closely at current affairs, the most unexpected gossip and the personal and intimate side of the most popular celebrities.

This will be the first in a series of encounters open to readers that will be held in symbolic locations in the city of Milan. Starting from the Grand Hotel et de Milan, known locally as the “Milan”, that has long been frequented by artists, diplomats, actors and many of the performers associated with Milan’s famous La Scala theatre.

For accreditation for A chat with Alfonso Signorini please go to the site http://chiacchieriamo-con-alfonsosignorini.eventbrite.it to register.

Starbene, the Mondadori Group brand that is a point of reference in the world of wellness, from this week will have a new look and more contemporary and inspirational content, in line with the philosophy of self-care as a lifestyle.

Lighter backgrounds and a more airy layout give the new magazine a mindfulness inspired look, with more focus on the content that is highlighted by new pastel colours to facilitate a more harmonious reading, consistent with the healthy lifestyle promoted by the brand.

The new Starbene will reach an even broader and younger audience, with the extension of the reach also to the under-40sm engaging and stimulating their curiosity also on social networks, in particular, on Instagram, through tips and suggestions from the good mood psychologist, short videos about diet, nature-related images, and mindfulness stories and. graphics.

The magazine will also capture the attention of readers thanks to the involvement of new protagonists, such as influencers from the wellness sector and athletes, as well as the established contributions from the doctors who have always featured in the weekly.

“Starbene will continue to count on the advice and support of over 40 doctors, guaranteeing up-to-date scientific authoritativeness and reliability. While at the same time opening up to the world of influencers, able to more effectively engage readers, who feel they are closer to them. The magazine has also assembled a team of 12 social ambassador who will produce absolutely new content for the title and amplify the message through their communities,” underlined Annalisa Monfreda, the editor of Starbene.

The 12 influencers, among some of the best-known in the wellbeing sector, will, over the weeks, talks to readers and users about sport, food, health and wellbeing. The athletes will engage and attract readers to their world with a female-based empowerment, tanging from their relationship with beauty and fashion, diet and physical activity. For the first time, the Starbene experts will have more space to give advice, suggestions and reflections while examining issues of general interest in the field of health, along with solutions, remedies and explanations.

The new Starbene will also have new sections, enhanced with interviews, at three speeds, that will be developed inside the magazine: an initial section, focusing on quick easy to read news, a central section for short background details, and the final section, with columns and feature to cut out and keep.

The magazine will also express its content through special multi-channel projects and events with the participation of bloggers and influencers.

The launch will be supported by an advertising campaign developed by the Wavemaker agency, across print media, web sites, social media and direct marketing.