Media: Publishing brands

GialloZafferano, Italy’s leading food media brand and one of the most loved worldwide, is launching new editorial season packed with original content, emerging talent and creative formats that turn cooking into storytelling, entertainment and shared culture.

This year, GialloZafferano’s 2025/2026 line-up goes far beyond recipes. It’s a true digital and social schedule that reinterprets Italian food culture with a contemporary, accessible and engaging language. The project brings together a diverse team of creators, chefs and communication professionals, all united by a passion for food and storytelling.

The new season also broadens its themes and content. Cooking is seen as a collective experience, a tool for wellbeing, a source of emotion and a driving force of culture.

“GialloZafferano approaches food from ever-new perspectives: it’s no longer just about recipes, but about storytelling, emotion and connection,” says Andrea Santagata, CEO of the Digital and MarTech area at Mondadori Media. “We’ve built an ecosystem that creates innovative formats combining the pleasure of cooking with the storytelling power of chefs and creators. It’s a winning mix that allows us to produce content in any format and to generate culture, value and entertainment for audiences aged from 18 to 60.”

A CONSTANTLY EVOLVING MEDIA ECOSYSTEM

With more than 21 million users reached every month in Italy (Comscore data) and over 72 million followers worldwide, GialloZafferano confirms its position as the leading food media brand. This success is also driven by its partnership with Zenzero Talent Agency, Italy’s leading food talent agency, which celebrates its third anniversary this October. A true point of reference for chefs and food creators in Italy, Zenzero represents 28 talents in Italy and six in the US market. Over the past year, Zenzero has developed over 206 branded content projects and more than 80 live events that have helped to consolidate the relationship with the community, bringing the experience from the digital to the real. Together, GialloZafferano and Zenzero offer an integrated ecosystem of original content, live events and branded projects that authentically connect brands with audiences.

NEW FORMATS THAT TELL THE STORY OF FOOD LIKE NEVER BEFORE

• Discorsi in Osteria – with Cesare Battisti

The new original vodcast, created in collaboration with chef Cesare Battisti – founder of the Milanese restaurants Ratanà, Remulass and Silvano vini e cibi – brings critical thinking and the warmth of real conversation to the table. It’s a mix of popular authenticity and culinary reflection, where Cesare and his guests tackle themes such as grandmother’s cooking, the disappearance of traditional trattorias, dishes “that can only be made one way”, cream in pasta and Sunday lunch. All while actually cooking together. Discorsi in Osteria is the first cooking vodcast made in the kitchen, where the host truly becomes the oste (innkeeper) in every sense. The series will be available from late October on YouTube, Spotify and across all GialloZafferano and Cesare Battisti social channels.
With this GialloZafferano project, Cesare Battisti begins a collaboration with Zenzero Talent Agency, bringing his deep connection to the local area, professionalism and expertise in the restaurant industry to the agency’s team of creators.

• Ti mando un vocale (I’ll send you a voice message)

A format full of warmth and flavour, bringing people and memories together around a special dish, alongside some of GialloZafferano’s most popular faces. The community will be invited to send a voice message to the editorial team, describing their most treasured recipe: the one that recalls an emotion, an image or a loved one. The luckiest participants will be invited to the brand’s kitchen to cook their chosen dish together with GialloZafferano’s chefs.

• La ricetta che ti fa felice (The recipe that makes you happy)

A comforting dish that feeds both body and soul: GialloZafferano chefs explore everyday emotions — nostalgia, stress, performance anxiety — starting from a recipe, with the support of a psychologist who translates these feelings into practical tools for wellbeing.

WELL-BEING AT THE TABLE SPEAKS TO A NEW GENERATION

Among the new faces of GialloZafferano’s upcoming season is Ludovica “Lulù” Gargari — already a chef creator for the brand — who now becomes GialloZafferano’s official Ambassador. Lulù’s journey, from graduating at ALMA to becoming a social media creator, represents a contemporary way of living and sharing food: colourful, healthy, down-to-earth and close to everyday life.

Part of the Zenzero Talent Agency roster, Lulù will also host Un piatto bilanciato, where — alongside a nutritionist — she’ll teach viewers how to create balanced meals without giving up on taste. The project is part of the expansion of GialloZafferano Benessere, the brand’s new web and social media hub dedicated to nutrition insights and the evolving eating habits of Italians. The initiative also includes new social collaborations with doctor Edoardo Mocini and dietitian Paola Stavolone.

AN OPPORTUNITY FOR BRANDS AND INVESTORS

Today, GialloZafferano stands out not only as a point of reference for the public, but also for those seeking creative, integrated and high-impact communication projects in the world of food. Each new format is designed to enhance:

• native editorial content, ideal for branded storytelling;
• live events and activations that foster genuine connections;
• multi-platform projects that combine video, social media, audio and recipes.

A MEDIA BRAND EVOLVING INTO A FULL MEDIA COMPANY, WITH FOOD IN ITS DNA

The new editorial season is yet another demonstration of GialloZafferano’s ability to evolve the language of food and turn it into a tool for communication, culture and shared growth. A true food media powerhouse,  combines reach, relationships and meaningful content.

GialloZafferano is Italy’s leading food media brand: online, one in two Italians cooks with GialloZafferano, which reaches more than 21 million people every month (social incremental reach, Comscore, January–August 2025). With a community of over 72 million followers, it ranks among the top food media brands worldwide on social media (source: Shareablee–Comscore and social insights). Thanks to its accessible, easy-to-follow recipes and content, GialloZafferano is there for people at every moment of the day and across all channels, from web to social, from the app to smart devices, from the magazine and books to live events across Italy.

Zenzero is the talent agency that exclusively manages some of the top food creators on the Italian digital scene. Founded at the end of 2022 through a collaboration between GialloZafferano, One Shot Agency and six of Italy’s leading food creators, it now reaches over 43 million followers and more than 50 million video views. Zenzero Talent Agency represents a new point of connection between an extraordinary network of creators and brand partners, developing powerful communication strategies that meet brands’ growing need to engage with passions, values and new languages, including those of Generation Z.

Scoops, stories and emotions that have become a mirror of Italian ways of life and culture. This year, Chi marks a major milestone: thirty years of iconic covers, powerful stories and exclusive interviews that have captured the imagination of millions of readers, making Chi the most widely read people magazine in Italy.

Founded in 1995, Chi quickly stood out on the publishing scene thanks to a unique formula that, for the first time in Italy, brought the wider public closer to the private lives of their most beloved personalities: from TV stars to politicians, from sporting champions to leading entrepreneurs, as well as prominent figures from the worlds of fashion and culture.

Over its first 30 years, Chi has chronicled the world of celebrities, revealing countless behind-the-scenes details of their lives, while also addressing major social and cultural issues. Through the stories of its leading figures, the magazine has brought into Italian homes important topics such as AIDS, anorexia, body positivity in fashion and LGBTQ+ rights, as well as reporting on emergencies like the Emilia-Romagna floods of 2023.

The celebration of Chi’s 30th anniversary also reaffirms the strength of an editorial formula that continues to renew itself day by day, always with an eye on the future: not only through the magazine itself, but also through numerous initiatives and the ongoing development of digital and social channels, the beating heart of an integrated system able to reach audiences across generations.

“The thirty years of Chi are also thirty years of my life,” said Alfonso Signorini, editorial director of Chi. “I’ve been there since its very first day: for me it’s like a son, it’s family. I’m proud to see how it has grown: it has never lost its sparkle, its curiosity, its sharp reading of reality. And above all, something I care about deeply, it has always shown respect for people. For Chi, as for me, it is people who matter more than personalities. And the affection that surrounded us the other evening is proof that we have chosen the right path.”

“Over these thirty years, Chi has been a faithful mirror of Italian society and its culture. Through its distinctive style, authoritative yet light, Chi has managed to cover all the major issues of Italian current affairs, from politics to social questions, with particular attention to inclusion and to every aspect of society, not only those connected with the world of entertainment,” said Massimo Borgnis, editor-in-chief of Chi. “If one wished to take stock of Italian society from 1995 to the present day, Chi could serve as a valuable encyclopaedia, narrating and explaining how the community, both Italian and international, has evolved. With its gaze firmly set on the future and always in step with the times, Chi has built a strong integrated system across print and social platforms, through which it speaks to all generations, including the youngest.”

The Gala Evening

To celebrate this important anniversary, Chi hosted an unforgettable gala at Milan’s Teatro Manzoni, attended by more than 700 guests, including many personalities who have shaped the brand’s history.

The evening was a journey through time, revisiting anecdotes and behind-the-scenes stories: from the most famous interviews to the most exclusive photo shoots, and celebrating the personalities who have marked the magazine’s past and present, helping to make it internationally renowned.

Many guests took part in an exclusive talk hosted by Alfonso Signorini. Among them were: Gerry Scotti, Simona Ventura, Amadeus and Giovanna Civitillo, Nicoletta Mantovani, Valeria Marini, Federica Panicucci, Elisabetta Gregoraci, Cristiano Malgioglio, Antonella Ferrari, Giulia Salemi, Samira Lui, Tommaso Zorzi and Pierpaolo Pretelli together with Massimo Borgnis, editor-in-chief of Chi, and Silvana Giacobini, who was at the helm of the magazine in 1995.

The evening was further enriched by contributions and live appearances from many other friends of the magazine, including Fiorello, Stefano De Martino and Milly Carlucci.

Numerous other well-known figures from the star system also attended, among them were:  Federica Pellegrini, Elenoire Casalegno, Orietta Berti, Massimo Boldi, Iva Zanicchi, Paola Barale, Benedetta Parodi, Pamela Prati, Adriana Volpe, Helena Prestes and Javier Martinez, Riccardo Montolivo, Michela Brambilla, Cecilia Capriotti, Elena Barolo, Eva Grimaldi, Emanuela Folliero, Massimo Giletti, Ernst Knam, Francesca Pascale, Enzo Miccio, Ida Di Filippo, Gianluca Torre, Roberto Valbuzzi, Beatrice Luzzi, Davide Silvestri, Gianluigi Nuzzi, Francesco Vecchi, Giuseppe Brindisi and Francesca Manzini.

The gala’s special guest was Matteo Bocelli, the internationally renowned Italian artist, who gave the audience an extraordinary and moving musical performance.

Throughout the evening, exclusive content shared on Chi’s Instagram profile, followed by almost 900,000 users, allowed audiences to experience the most significant moments of the gala live through dedicated stories and reels. The website chimagazine.co.uk also marked the anniversary with interviews and multimedia reports designed to engage readers and offer a privileged look behind the scenes of the star system.

The event concluded with two spectacular cascades of Comte de Montaigne champagne, including a customised Mathusalem bottle created for Chi’s 30th anniversary and signed by the guests, along with a signature cake made exclusively for Chi by Da Vittorio in collaboration with chocolate designer Davide Comaschi, world pastry and chocolate champion. To make the guests’ experience even more special, an exclusive beauty gift was created in collaboration with Dr. Kleēin Cosmetics, along with an elegant rose by Eurotarget.

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Comte De Montaigne – Heart, authenticity and bon vivre. These are the true hallmarks of Comte de Montaigne, Cuvée de Champagne de Prestige, which has brought the finest bubbles of authentic Champagne to Italy. The Champagne is imported from the Côte des Bar – the Maison’s home region in the Aube – dating back to the 13th century during the Crusades. These premium-quality cuvées, full of character, are crafted in harmony with nature’s rhythms through a 55-month vinification process.

Eurotarget S.p.A -An innovative dealership that puts the customer before the car. Eurotarget offers fully personalised, 360-degree guidance, recognising that every client has unique needs. There are no limits on brands or models: new, nearly-new, km0 and used. No brand restrictions, no stock limits, no boundaries.

Dr.Kleēin Cosmetics – Advanced Skin Therapy is an Italian brand with a clear mission: to bring innovation and quality to the world of dermocosmetics. Its goal is to develop high-performance skincare solutions by combining rigorous scientific methodology, cutting-edge technology and carefully selected ingredients.

ENIF Academy is Naples-based make-up academy dedicated to training the next generation of industry professionals. With a meticulously designed curriculum and a teaching staff of 15 highly experienced professionals, the academy provides comprehensive training that equips students to make a real impact in the workplace.

Davide Comaschi, world champion of pastry and chocolate, currently collaborating with the Da Vittorio group to create innovative pastry and chocolate offerings. The fine dining restaurant of the Cerea family in Brusaporto (BG) will celebrate its 60th anniversary next year. “Our guiding principle is simple: excellence and the highest quality ingredients. The Cerea family – siblings Chicco, Bobo, Rossella and Francesco, together with their mother Bruna – remains at the heart of the business. Even as a family-run group, they constantly strive for the very best, innovating while honouring the rich tradition of Italian cuisine and pastry,” said Davide Comaschi.

Once again this year, INTERNI is participating in Press Cafés organised as part of CERSAIE 2025 in Bologna (22–26 September), the international exhibition of ceramics for architecture and bathroom furnishings. For the occasion, the interiors and contemporary design magazine by Mondadori Group will be presenting the meeting IN CERAMICS. Spaces, projects, visions, which will feature Marco Piva, cofounder of Studio Marco Piva, Davide Viganò, Project Director of Park Associati, and Mario Bisson, Associate Professor at POLIMI, POLI.design.

Flexibility, beauty, and well-being will be the key themes of this narrative dedicated to a future IN CERAMICS. During a conversation with INTERNI journalist Patrizia Catalano, the guests will discuss how architecture in the contemporary world is marked by versatility and constantly interacts between tradition and innovation. The rediscovery of certain practices and timeless materials perfectly suited to today’s lifestyles is rejuvenating the architectural debate, overcoming concepts of the modern and postmodern eras in favour of a timeless temporality — making today permanent. Ceramics may be the most high-performance material of our times, an ideal covering for various surfaces, from public and residential interiors to the ventilated facades of urban buildings. The material has multiple variants. It can be decorative, starting with the wonderful examples of Mediterranean ceramics ideal for large surfaces, with options for large formats, or innovative, with three-dimensional textures or hygienic properties to sanitise environments.

IN CERAMICS. Spaces, projects, visions will be held on Tuesday, 23 September, at 12 noon at Press Cafés (Media Area – Mall 29–30). Gilda Bojardi, director of the INTERNI system, will open the event.

The meeting can also be followed live on the CERSAIE website.

INTERNI

A monthly magazine with a distribution of 50,000 copies, INTERNI began publication in 1954 as the first Italian periodical dedicated to interior decoration and is now a premier tool for communication in contemporary Italian and international design, and essential for design professionals and enthusiasts. The year 2024 marked its first seventy years, during which it participated in the fantastic and eventful history of Italian furniture and furnishings. It has closely followed the growth expressed by design through the intuition and work of brilliant cultural figures, architects, and designers, as well as capable and courageous entrepreneurs. In the early 1990s, the monthly magazine joined Mondadori Group, the leading Italian publishing group. Over time, under the direction of Gilda Bojardi, it has developed a range of parallel publications, transforming the magazine from elite media to mass media. INTERNI activities also include the ideation and coordination of events and exhibitions, organised to foster interaction between designers, producers, and distributors. FuoriSalone, a renowned urban event that enlivens the city of Milan during the week of Salone del Mobile, was created by INTERNI in 1990. The 30^th edition was celebrated in 2021 with the publication of Volume XXX-Y 30 years of FuoriSalone | 1990–2020 Milan Design Stories (Electa). Following the launch of INTERNI publications in China (2015), international editions are scheduled for expansion. INTERNI is the communication partner of the Italy Pavilion at Expo 2025 Osaka | The Ideal City.

The fourth edition of MypersonalTrainer Days has been confirmed as a great success. The event, which sold out in just a few hours, covered the entire Arco della Pace, doubling the space over 2024 with lots of activities, workouts, medical consultations, and educational talks, all free and open to the public. The initiative was organized by MypersonalTrainer, a Mondadori Group media brand and leader in health and well-being that boasts a monthly web and social reach of 13 million and 6.6 million followers on social media.

Many champions were present, from Massimiliano Rosolino to Tania Cagnotto, Diego Gastaldi, and fitness gurus Jill Cooper, Jairo Junior, Laura Crugnola, Nicolò Famiglietti, and Silvia Fascians from the Power Talent Agency roster, along with many others. There was also a spectacular mini tournament with the participation of well-known football talents, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

This year, MypersonalTrainer Days received support from the Municipality of Milan, which sponsored the event with the participation of Martina Riva, Councillor for Sport, Tourism, and Youth Policies.

Record Results for the Initiative
In just two days, MypersonalTrainer Days welcomed over 20,000 participants, breaking last year’s record. The great success of events in the area was accompanied by excellent results on all MypersonalTrainer Days digital channels, which have recorded a total of 40 million contacts to date. These steadily growing numbers have once again set a record. Added to this, there is also an extraordinary media impact, thanks to coverage across all media. TV, local and national press, radio, and digital media followed us closely.

This achievement is the result of continuous storytelling, with posts, articles, stories, and interviews created exclusively by the MypersonalTrainer editorial, social, and video team. This result is clearly due to the very rich schedule of activities.

New events that enchanted the public
There was a great public response on the padel court, created in collaboration with Italian Padel Club and Italy Padel Tour Bombeer for the first time at MypersonalTrainer Days, which also hosted the ‘Sfida le Football Legends’ tournament. The event featured Bobo Vieri, Alessandro Matri, and Nicola Amoruso, who interacted with fans at an exclusive meet-and-greet.

Furthermore, the MYPT Cross The Park with Jairo Junior ended with a flash mob that saw thousands of participants create a beating heart. The AntiGravity^® Fitness Area was also very popular, with its 12 suspended red hammocks and therapeutic yoga by Sayonara Motta, designed for profound wellbeing of the mind and body. Finally, other activities included Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity, which won over the public for the first time in Milan with MypersonalTrainer.

Event partners
The area dedicated to partners, who continue to believe in the project and join us in support year after year, was also very successful. The experiential corners were crowded with participants who had the opportunity to test products representing our core business (wellness, fitness, and sports), as well as food and beverage, automotive, and beauty products. It is important to develop initiatives specifically designed for each partner based on their unique communication needs, while integrating both offline and online editorial formats. The result is an engaging and memorable experience for users and visitors in line with the Wellness (R)evolution concept.
This year, MypersonalTrainer Days had an excellent advertising response, with the participation of 24 brand partners. The event was held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies joined as brand partners: Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, GOLD COLLAGEN®, Maalox Digestion RAPID, Melagold^® Ponti, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Italy Padel Tour Bombeer, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

Set-up and logistics were handled by Area62.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January–June 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Music, cinema, television, series, sport, food, kids and a nonstop schedule of activities for all ages: this is Il Festival dello Spettacolo, the first event in Italy and Europe completely dedicated to the different forms of entertainment, which will start on 24 October in Milan.

Based on an idea by TV Sorrisi e Canzoni, the reference brand in the world of entertainment, the Festival is an entirely original initiative. From 24 to 26 October 2025, at Superstudio Plus on Via Tortona, three days immersed in film and television premieres, showcases, concerts, talk, meet & greets, masterclasses and workshops will last from 10 am to late evening.

‘The Festival stems from an idea inspired by our daily work,’ says Aldo Vitali, Director of TV Sorrisi e Canzoni. ‘In fact, Sorrisi has always served as a bridge between readers and the most beloved artists. And it also aims to talk about entertainment through not only what is seen but also what is not seen: behind-the-scenes activities. The three days of the Festival and related celebrations put into practice what our brand does through the magazine, website and social media. It brings our community closer to figures in entertainment, tells how events are created and allows people to experience something unique firsthand, putting the audience at centre stage through exclusive meetings and shows,’ says Vitali.

Il Festival dello Spettacolo is designed to interest and involve everyone: families, children, Gen Z, music, TV, cinema, sports enthusiasts and industry professionals.

SIAE — the Italian Society of Authors and Publishers — and Ticketmaster — the official ticketing platform of the Festival — are partners in this great project involving all major broadcasters in TV, cinema, streaming platforms and music.

Radio 105 will also be participating as the official radio channel of the Festival.

ARTISTS AT THE FESTIVAL
Every day, Il Festival dello Spettacolo will offer a continuous schedule of events with the public’s most beloved artists and characters. From today to the start of the event, they will be joining the event programme.

Many names have already enthusiastically confirmed their presence, starting with Carlo Conti, Artistic Director and conductor of the Sanremo Music Festival. Artists from the small screen include Francesca Chillemi, Antonella Clerici, Gabriele Corsi, Paolo Del Debbio, Francesca Fagnani, Katia Follesa, Max Giusti, Michelle Hunziker, Pino Insegno, Marco Liorni, Gianluigi Nuzzi, Gerry Scotti, Simona Ventura, the cast of ‘Bake Off Italia – Dolci in forno’ and ‘Casa a prima vista’, the actors of ‘Cuori 3’ and ‘Un posto al sole’, as well as Salvatore Esposito, the beloved star of ‘Gomorra – La Serie’ and ‘Piedone’, and Elia Nuzzolo and Matteo Giuggioli, actors in the highly anticipated series ‘Nord Sud Ovest Est. La leggendaria storia degli 883’. Those from the world of cinema include Aldo, Giovanni e Giacomo, Diego Abatantuono and Virginia Raffaele, as well as Stefano Accorsi, Diana Del Bufalo, Marco Giallini. For music lovers Alpha, Orietta Berti, Cristiano Malgioglio, Sarah Toscano will be appearing. Big names on the web include Benedetta Rossi. Stars of the stage include Roberto Bolle, from the Teatro alla Scala in Milan and principal dancer at the American Ballet Theatre in New York, and from sport, the presenters of ‘Calciomercato L’Originale’: Bonan, Fayna and Di Marzio. Those from the food world will include the beloved faces of Food Network: Giusi Battaglia, Ruben Bondì and Roberto Valbuzzi, as well as chefs and creators of Zenzero Talent Agency: Rosy Chin, Daniele Rossi, Dany Resconi, Lulù Gargari and Lucake. Finally, for the little ones the darling of all children, Carolina Benvenga, will be participating.

New artists and guests will be announced every week at the Festival.

CONCERTS WITH GREAT ARTISTS
Starting at 9 pm, Il Festival dello Spettacolo will light up with music at a must-see concert on each evening of the event. Prominent names in Italian music will take turns on stage with their hits, in unique performances exclusively for the Festival audience.

FESTIVAL VENUE
Il Festival dello Spettacolo will take place at Superstudio Plus, on Via Tortona 27 in Milan. This 10,000-m² area entirely dedicated to the event will have specific areas for each aspect of the world of entertainment:

• a main stage with 1,800 seats, where talks, conferences, live podcasts, music showcases and television exclusives will alternate throughout the day. In the evening, it will become a concert venue hosting great Italian musical artists for the three evenings of the Festival;
• cinema and live stream areas, which will host large screenings of preview films, interviews with casts and talks with artists;
• a sport area, for watching live sports and commentaries and meeting the most popular athletes;
• a music club, with live performances and exclusive meetings with the artists in the new urban music scene. This space, dedicated to Gen Z, will host performances by rising stars who are already very popular with young people. The music area will also be the stage for the Vertical Music Contest award ceremony, a multimedia project designed to give emerging artists the opportunity to present unreleased songs through vertical videos, the social network format;
• the food area will be full of masterclasses, classrooms and showcooking with the most popular chefs and talent in food;
• a kids area will be dedicated to little ones with workshops, creative activities and shows to entertain younger audiences;
• a meet & greet area, where fans will be able to interact with their idols live for meetings and signings, as well as a workshop with courses and training in cinema and television, with lessons in screenwriting, acting, directing, film and television production presented by representatives from the largest Italian film and television companies.

TV Sorrisi e Canzoni will be present at Il Festival dello Spettacolo with Casa Sorrisi, where the editorial staff will comment on the most salient moments of the event and update followers in real time through numerous social media and digital content.

TICKETS
Access Il Festival dello Spettacolo by purchasing tickets on the Ticketmaster website, the world’s leading ticket seller for live events and only official ticketing partner of the event.

Admission is subject to a fee, with free admission for children up to 3 years old and reduced ticket prices up to 8 years. Different types of tickets will be available (daily and nightclub for concerts). For the launch of the Festival, you can already buy tickets with an Early Bird offer: a ‘three-day’ subscription at a discounted price so you don’t miss any event scheduled from 10 am to 7 pm during the three days of the Festival (offer valid until 31 August 2025).

Tickets for evening concerts will be available for purchase separately.

The new website is now online www.ilfestivaldellospettacolo.it. Visit it for all the news related to the event, see the updated list of guests, discover the Festival map and, as soon as it is available, consult the final programme to book your place for all the events on the schedule.

TV Sorrisi e Canzoni is a brand by the Mondadori Group, a reference for TV and entertainment lovers, reaching 2.6 million readers every month (source: Audipress 2025/I), 4.1 million website users (source: Audiweb April 25) and 1.15 million fans (source: social insights IG, FB, TikTok, X, YouTube) due to a multichannel system ranging from the magazine to the website and social media, up to events and related products.

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Radio 105. Proud to be Different. Owned by the RadioMediaset Group — the top national radio group in terms of listenership, which also includes Virgin Radio, R101, Radio Monte Carlo and Radio Subasio — Radio 105 is the channel of reference for young audiences. The channel’s strengths rely on presenting the best music and protecting the territory, from the 105 Summer Festival tour to concerts by the most popular artists to exclusive experiences for listeners. This is because Radio 105 is called to blend its listeners’ interests through participation in the most targeted events.

SIAE is a nonprofit collective that protects the creative work of 116,000 authors and publishers in music, cinema, theatre, radio, TV and online works, opera and ballet, literary works and figurative arts registered with the Society, collecting and distributing to them proceeds deriving from the use of the works. Founded in 1882 in Milan by an assembly of writers, musicians, playwrights and publishers, including Giuseppe Verdi, Giosuè Carducci, Francesco De Sanctis and Edmondo De Amicis, the Italian Society of Authors and Publishers has protected and enhanced creativity and intellectual works for 143 years. Today it is the sixth-largest copyright collection society in the world.

Superstudio Plus, located in the heart of Milan’s Tortona District, is the symbolic space for Superstudio Events. This is where Milan Design Week began and for 25 years, major design, fashion and cultural events have followed one another in this 10,000 m² venue, a mandatory stop for international brands and audiences. A leading brand in events in Milan, Superstudio Events hosts over 200 events and more than 800,000 visitors every year at its 4 venues, for a total area of more than 33,000 m². Events include conventions and congresses, fashion shows, fairs and gala dinners.

Ticketmaster is the world’s leading ticket seller for live events, handling over 500 million transactions per year in more than 39 countries. With exclusive partnerships with thousands of venues, artists, sports leagues, art and theatre tours, it brings unparalleled live experiences to millions of fans at the biggest events around the world. It is part of Live Nation Entertainment. All scheduled appointments and activities can be found on the website, ticketmaster.it.

Following the success of previous editions, MypersonalTrainer Days returns on 13 and 14 September. The initiative is organised by MypersonalTrainer, a Mondadori Group media brand and leader in health and wellness, a point of reference for 13 million unique users per month and 6.6 million followers on social networks. The event is sponsored by the Municipality of Milan and will cover the entire area around Arco della Pace in double the space — 10,000 square metres — of the last edition, with free workouts, medical consultations, and educational talks open to the public.

Martina Riva, Councillor for Sport, Tourism and Youth Policies for the Municipality of Milan, Daniela Cerrato, CMO of Mondadori Media, and sports journalist Monica Bertini will open the two-day event on Saturday, 13 September.

‘Today, attention to physical and mental well-being is indispensable. With MypersonalTrainer Days now in its fourth edition, we as a publisher are proud to respond to this need with a widespread approach: from digital platforms to social media, up to this event, which is now an important occasion for the city community and beyond. Our ongoing collaboration with the Municipality of Milan and support from the many brand partners that have accompanied us for years allow us to offer a unique experience that expands the boundaries of wellness, explores innovative areas, and attracts an ever-widening community through live contact in the area,’ says Daniela Cerrato.

This year’s fourth edition comes with the claim Wellness (R)evolution, symbolising the evolution of wellness as represented by MypersonalTrainer.

An array of famous names will follow one after another, from swimming champion Massimiliano Rosolino to Italy’s greatest diver, Tania Cagnotto, from Paralympic athlete Diego Gastaldi to fitness gurus such as Jill Cooper and Jairo Junior, Nicolò Famiglietti and Silvia Fascians from Power Talent Agency and MYPT Crew, and many more.

For the first time, the 2025 edition will have lots of opportunities for padel, giving everyone the chance to train through a collaboration with Italian Padel. With the Italian Padel Club format in partnership with the Italy Padel Tour, the association is staging a spectacular mini tournament, ‘Sfida le Football Legends’, which, after various stops around Italy, will reach the Arco della Pace in Milan at MypersonalTrainer Days. Many well-known football faces will be appearing, such as Bobo Vieri, Alessandro Matri, Nicola Amoruso, Alessandro Budel, Tomas Locatelli, Massimo Maccarone, Stefano Torrisi, and German Denis.

Another activity to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, Pilates, acrobatics, calisthenics, and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system. Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture.

The following talks and experiences are proving to be very popular: nutritionist and biologist Laura Crugnola, from Power Talent Agency and MYPT Crew, will talk about nutrition and trends, dermatologist Ines Mordente will talk about Longevity Skincare Revolution, Jill Cooper will talk to the audience about menopause, and Marilia Valenza will talk about the importance of caring for our skin with a young workout for the face.

Participants will be able to enjoy the green lung in the heart of Milan and on Saturday at 2 p.m., they can take part in MYPT Cross the Park, a unique initiative guided by Jairo Junior combining functional training, cardio fitness, and socialising in characteristic urban spaces. Francesco Giardina, the official speaker of MypersonalTrainer Days, will be joined by Chiara Tortorella, a Radio 101 speaker who will also take the stage as a LILT representative to mention the Pigiama Run initiative, which will be held in Milan on 26 September.

On Saturday at 5 p.m., Il grande libro di MypersonalTrainer (The Great Book of MypersonalTrainer) will be presented. Published by Sperling & Kupfer, it is available in bookshops and online stores starting on 9 September. With this volume, MypersonalTrainer offers readers a selection of tips, insights, and useful pointers for embarking on a conscious path to wellness. The book will be presented by Daniela Cerrato, CMO of Mondadori Media, with trainer Nicolò Famiglietti and Riccardo Borgacci, a nutritional specialist, dietician and sport scientist. Journalist Angelica Amodei will be moderating.

The day will end at 6:15 p.m. with a Zumba Party and apericena in collaboration with Parmigiano Reggiano.

For this edition, the technology will also be enhanced with a LED wall (550 cm x 300 cm) near the main stage, which will project cross shots taken from two drones flying over the area to create spectacular and immersive experiences.

Event Partners
MypersonalTrainer Days had an excellent advertising response this year with 40% growth over 2024 and the participation of 24 brand partners. The event is held in cooperation with Mediamond and Brand On Solutions, a unit dedicated to special Mediamond initiatives.

Many companies have joined as brand partners — not only industries in wellness, fitness, sport, and beauty, but also companies in the food and beverage, automotive, and lifestyle sectors. For the occasion, they will meet the public in customised experiential corners to promote a new and broader concept of wellness.

Partners: Melagold^® Ponti, Barilla Protein+, Bayer Italia, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept Dicloreum ICE, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestion RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, and ZespriTM.

Technical partners: AntiGravity^® Fitness, Italian Padel Club, Santàl Fruitz, YogaEssential.

Media partners: Radio R101.

For MypersonalTrainer Days, a new multimedia advertising campaign was created: daily newspapers, DOOH with domination in strategic areas of Milan such as Parco Sempione and the M4 line, radio, magazines, social media, and the Internet. Set-up and logistics will be handled by Area62.

All activities are free of charge, but registration is required to participate. For information and reservations: https://www.my-personaltrainer.it/myptdays. Everyone registered for sports activities will receive a technical T-shirt and all active participants will receive a bag full of gadgets.

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

Webboh reaches a historic milestone on WhatsApp, where the first Italian community dedicated to the younger generation has passed 1 million subscribers on its official channel. This success is expanding with a second channel, ‘Test & Quiz by Webboh’, dedicated to the brand’s more playful content, with games, tests and quizzes ‘to fight boredom’, with nearly 100,000 subscribers less than a month after its launch.

Since its creation in 2019, Webboh is present on all of Gen Z’s most popular platforms, reaching 1.9 million followers on Instagram and 1.8 million on TikTok, with 100% growth in YouTube video views in one year. In June, it recorded a web and social reach of over 6 million with an increase of 35% compared to the previous month (Comscore data June 2025).

NEW FORMATS
Using a direct, authentic language, Webboh reports daily on current affairs with a close look at the creators, trends and lifestyle events enlivening social media, while also raising its audience’s awareness about value-related issues. The relevance and originality of the content result from a participatory, bottom-up editorial model that actively involves the community at every stage of the creative process, making each topic relevant to the interests, language and experiences of Gen Z.

To continue interacting with its audience, Webboh recently launched a long format on YouTube that is enjoying considerable success: La Macchina della Verità (The Lie Detector)
This is a real interrogation in the studio, with a real lie detector, led by the face of Webboh, Arianna Madonna. The format — whose claim is ‘A polygraph, lots of questions and an expert to find out whether or not the guest is telling the truth’ — has proved to be a real success since its launch. Each video records an average of 150,000 views on YouTube alone. Ten episodes featuring Gen Z’s most popular characters and creators — Viola Silvi, Giulia Bizzarri, Alice Mordenti, Valerio Mazzei, Mura, Nicole Micoli, Domenico Esposito, Alberto Tozzi, Sofia De Rose, Vittoria Lazzari — are already online, with a total of 15 million views across all channels.

A new format is also coming soon: ‘Specchio Riflesso’ (Mirror Reflection) is a beauty format where creators tell their stories in front of a mirror while talking about make-up tips and tricks.

Webboh’s new formats, created as editorial projects, also offer brands the opportunity to interact directly with Gen Z through original and participatory content.

WEBBOH LICENSING
In addition to the digital formats, Webboh is also strengthening its influence in the real world. The 2025/2026 agenda and the other BeYou school products (in the ‘Amazon bestsellers’ section of the related category) are back again this year, with an agenda, rucksack, pencil case and notebook produced under a licensing agreement with Giochi Preziosi, which entrusts Webboh with all BeYou communications.
New items for the 2026 season include the Epiphany stocking and Easter egg licenced with DLG Food (under the Più Buono brand name).

LIVE EVENTS AND STRATEGIC PARTNERSHIPS
Webboh ‘s presence also extends to live events, as shown by the numerous events that punctuated the first half of the year:

• Sanremo Festival 2025: for the third year running, Webboh involved its community in a unique experience with the ‘Webboh Van Studios’ in collaboration with Astra Make-Up.
• Webboh Awards 2025: the sixth edition of the event celebrated the most loved talents by Gen Z, registering 18 million online votes and culminating in an exclusive evening with the most famous stars sponsored by the hottest brands.
• A media partnership with Cornetto Battiti Live 2025: an exclusive backstage ‘Webboh room’ presented content with the likes of Alfa, Alessandra Amoroso and Baby K.

Since April, Webboh is also on RDSNEXT — the social web radio of RDS 100% Grandi Successi — with ‘Webboh Time’, the programme that brings the Webboh universe to the radio, presenting the world of creators, trends and lifestyle events animating social media.

WEBBOH LAB
Finally, the Webboh universe also includes Webboh Lab. Through a partnership with the Sylla Research Institute, it is the first online hub for research on Gen Z, a privileged vantage point for young people’s tastes, interests and expectations.

Webboh is the reference media outlet for Gen Z. Established in April 2019, it has been part of Mondadori Media since February 2023. It has a monthly web and social reach of more than 6 million (source: social incremental reach Comscore, June 2025) and a fanbase — among TikTok, Instagram, YouTube and WhatsApp — of 5 million followers (70% of whom are under 24). It is one of the top ten most influential Italian social media outlets, as well as the first in Generation Z targets for engagement and video views (source: Prima Comunicazione ‘Top Italian Media’ ranking conducted by Sensemakers).

After three editions with extraordinary numbers and strengthened by the growing interest in health, physical activity and wellbeing, Saturday and Sunday, 13 and 14 September will see the return of MypersonalTrainer Days. This event created by MypersonalTrainer – a Mondadori Group brand and a leader in health, wellbeing and healthy, functional sports nutrition – is sponsored by the Municipality of Milan. The fourth edition of this event will be even more abundant, with many new features. Two days of events in a double-sized area, courses and free activities for all audiences. This year, MypersonalTrainer Days comes with a new claim: Wellness (R)evolution, a symbol of the evolution of wellness as represented by MypersonalTrainer. This event reinforces its mission to promote a healthy and active lifestyle with new disciplines, a holistic view and scientific authority, always aimed at preventing illness.

MypersonalTrainer Days: The Numbers

Last year’s MypersonalTrainer Days was attended by over 15,000 national and international visitors and 26 brand partners. More than 50 guests from the world of sports and wellness presented 500 free events, 300 hours of activities and medical consultations in a 2,000-m2 area in the green heart of Milan, between the Arco della Pace and Piazza Sempione. Forty-eight hours of life outdoors, dedicated to physical and mental wellbeing, with more than 20 million reaches on the brand’s Instagram, TikTok, Facebook and YouTube channels.

MypersonalTrainer Days doubles its space with a range of new activities, for the first time in Milan

The space at the Arco della Pace will be twice as large, with the possibility of hosting more events, activities and audiences of all kinds. MypersonalTrainer Days is not only dedicated to experienced athletes, enthusiasts and those who are already aware of their health and bodies but also to families, furry friends and anyone who is curious and simply wants to improve their lifestyle.
For the first time, this 2025 edition will have room for padel, thanks to the collaboration with Italian Padel. Through the Italian Padel Club, it will not only give everyone the chance to train but will also host a spectacular mini tournament with the participation of well-known faces from football, other sports and show business. This opportunity for first-hand experience with one of the fastest growing sports in Italy can’t be missed.
Another new experience to practise or watch is the AntiGravity^® Fitness Area with Sayonara Motta. This innovative programme blends various disciplines such as dance, pilates, acrobatics, calisthenics and yoga, with benefits for spinal decompression. With its suspended hammocks, AntiGravity^® Fitness works against gravity, helping to tone, stretch and realign the body, improving posture, flexibility, balance and coordination and relaxing the nervous system.

Popular experiences with many new things to discover

Ever-popular yoga sessions, engaging Silent Fitness experiences and workouts inspired by today’s hottest disciplines will take place on the fitness stage. These include Tamboo, a dynamic musical format combining the rhythm of percussion with physical activity for the first time in Milan; therapeutic yoga, designed for profound wellbeing of the body and mind; and Spinext, an innovative functional practice that improves mobility and posture. The star trainers at all previous editions of this event will also be there, from Jill Cooper to Jairo Junior and Nicolò Famiglietti, Silvia Fascians and Laura Crugnola of Power Talent Agency. For the first time ever, the public, led by Jairo Junior, will be able to participate in MYPT Cross the Park, a unique initiative combining functional training, cardio fitness and socialising in characteristic urban spaces.
There will also be numerous Indoor Experiences, with a Talk Zone where special guests will take turns once again this year for in-depth meetings and free medical consultations.
The MypersonalBeauty area, which was very popular in the last edition, is confirmed again this year. As in 2024, a route will be created with different areas — hair, face and body care — for exclusive wellness experiences. The area will also be specially designed to appeal to increasingly beauty-conscious men.
Another new feature of this edition is the MypersonalPet area dedicated to pets — which are always welcome at MypersonalTrainer Days — with fun activities, talks with unique guests and indispensable advice on how make the most of living together with our furry friends, getting to know and respect them.

Opportunities for brand partners

In synergy once again this year with Mediamond and its special Initiatives team, Brand On Solutions, there are many special opportunities for the market and individual brand partners relating to original, engaging and dedicated projects. A multimedia advertising campaign was created for MypersonalTrainerDays, with influencer marketing, communication on the DOOH circuit, radio, social and digital media. In particular, MypersonalTrainer ‘s social and web profiles will detail all the stages of the event, activities and partners, from teasers to non-stop coverage over the two days, ending with a follow up dedicated to the most significant and exciting moments of the two-day event.

Brand partners already on board

Barilla Protein+, Bayer – Vaginaverso, Biotherm, Bonduelle, Brita, Carnidyn, Centro Diagnostico Italiano, Curasept, Dicloreum Ice, Dorelan, DR Automobiles, Gold Collagen, Maalox Digestione RAPID, Napisan, Parmigiano Reggiano, Vichy, Virbac – Animal Health, ZespriTM.

For information and updates: https://www.my-personaltrainer.it/myptdays

MypersonalTrainer is Mondadori Media’s leading media brand in the world of health, wellness and healthy, functional sports nutrition, with a monthly reach of 13 million on social media and the Internet (source: social incremental reach Comscore – January-May 2025) and more than 6.6 million followers on social networks (source: Comscore Shareablee and social insights – June 2025). It has been active in the area for four years with live initiatives, including annual appointments at RiminiWellness and in Milan at the Arco della Pace with the Mondadori Media event, MypersonalTrainer Days.

‘What will I do after secondary school?’ This is the question keeping thousands of Italian students awake at night during these weeks. On one hand, the state exam still represents the main source of anxiety (for 50% of students). On the other hand, there is an equally strong but underlying concern: uncertainty about the future.

This snapshot was captured by Studenti, a Mondadori Media brand and Italian leader in digital education, which launched a survey among its community in the 48 hours leading up to the exams, gathering over 1,000 responses from Italian graduates.

THE RESULTS: A HAZY FUTURE FOR MANY

The survey reveals data that depicts a suspended generation:

• one third of students have not yet decided which path to take after school.
• Only 1 in 5 feels truly ready and confident in their choice.
• More than half of graduates would like personalised support with orientation, even through the use of artificial intelligence.

THE DESIRE NOT TO BE LEFT ALONE

The secondary school exam is no longer just a written or oral test. It symbolises a delicate transition full of questions and expectations.

In recent years, the post-graduation landscape has also expanded, with universities, ITS courses, foreign opportunities, work and volunteer experiences. Without a compass, this range of possibilities risks generating confusion.

‘The need for modern guidance closer to the communication methods and emotional needs of Gen Z is more urgent than ever,’ says the Studenti editorial team. ‘Young people are asking for spaces to discuss and receive clear guidance, even with the help of new technologies.’

As it emerged from the survey, students are asking not to be left alone at this moment. They would like concrete, updated, and accessible tools to navigate among universities, vocational courses, gap years, and first jobs.

Studenti meets this need by offering guides, orientation tests, video interviews, in-depth articles, and dedicated columns specifically for post graduation choices such as ‘Cerca Corsi (Search Programmes),’ the digital orientation tool linked directly to MIUR official data (with 5,800 degree programmes), and Gaia, the first integrated artificial intelligence tool on the web dedicated to education.

Studenti is a brand by the Mondadori Group, an Italian leader in digital education, with 4 million users (source Audiweb – April 2025). It is a reference point for the younger generation at school and more, due to dynamic and constantly evolving editorial offerings marked by innovative language and content. This formula that has allowed Studenti to reach over 1 million followers on social media — including TikTok, YouTube, and WhatsApp — where students can access guides and tutorials to prepare for exams, receive support to navigate their educational and professional future, and find resources to make the most of their student experience in every respect, including personal wellbeing.

Pharmacies are being transformed. They are no longer just points of sale but actual strategic touchpoints capable of connecting brands and consumers when decisions really count. This was the guiding vision of AdKaora, Mondadori Group’s MarTech agency, when it designed the new campaign developed in collaboration with WPP Media for the launch of the HYALU-FILLER skincare line by Laboratoires Filorga Cosmetiques Italia.

An Ecosystem Combining Digital and Physical Content, Branding and Performance

The new HYALU-FILLER line, inspired by the Skin Booster and Filler treatments, represents an important step for Filorga in the world of pharmacies, which are currently a priority channel. To enhance the products, the brand built an integrated communication ecosystem together with AdKaora to accompany users at every stage of their journey, from product discovery to purchase, through direct in-store interaction.

Media Mix Focused on Pharmacies

The core of the communication strategy was the new in-store retail media channel. The touchpoints activated in the campaign included the Addendo Pharma digital network by Haiku Technologies, AdKaora’s partner in the pharma & beauty sector. Participating pharmacies throughout the country were equipped with indoor digital screens to deliver video advertising, turning points of sale into real media centres.

As a second step, the AdBox™ technology – also developed by Haiku and integrated into pharmacy registers – collected real-time data on user behaviour. With this IoT system, concrete, timely insights are obtained to accurately measure the impact of campaigns on sales, optimising ROI (return on investment) and enhancing the effectiveness of the entire communication ecosystem, as well as providing timely, granular information on sell-out at individual pharmacies.

Proximity Marketing to Trigger Action

The strategy did not stop with the pharmacies. AdKaora also activated a proximity marketing component – its historical strength – to intercept users on the move. With geolocalised, engaging and highly relevant mobile formats, it was possible to stimulate interest and guide users smoothly and naturally to points of sale.

To make the experience even more immediate, a call to action was integrated to activate Find&Go Now! The interactive map, created using AdKaora’s proprietary technology, shows the nearest pharmacies with active screens in real time, presenting the shortest route to get there. A direct bridge between banner and shelf.

Results: Awareness, Action and Concrete Performance

The campaign managed to combine visual impact and activation across the area, recording excellent performance throughout the funnel. The Display format achieved a CTR (click-through rate) of 2.1%, indicating strong interest and involvement by the target audience, while the pharmacy videos ensured a constant and memorable presence at a key moment in the decision to purchase.

However, sell-out is where the strategy expressed its full potential. Weekly sales in Addendo circuit pharmacies that were analysed increased by more than six times the annual average. This increase leaves no room for doubt about the effectiveness of retail media in the pharma sector in generating tangible results, turning engagement into real conversion.

A New Approach to Pharma Retail Media

The campaign deployed a well-orchestrated mix of technology, media and data, both online and offline, with a single objective: enhancing the pharmacy channel as a space for interaction, advice and conversion. Today, using solutions such as those by AdKaora, this aspect can become an active part of a brand’s media strategy.

‘For Filorga, the pharmacy channel is much more than a point of sale. It is a place of trust and advice, developing genuine relationships with consumers. Presiding over this strategic touchpoint with innovative and measurable communication solutions is crucial for enhancing the value of our skincare products, especially in a setting where choices are made at a decisive moment. With the support of AdKaora, we have transformed our pharmacy presence into an omnichannel experience that combines awareness and conversion, confirming our commitment to supporting people along their beauty and wellness journey,’ says Irene Picazio, Marketing Director at Laboratoires Filorga.

‘Retail media in the pharma channel can no longer remain in the shop window. It must become a tool for interaction, activation and measurement. With our full-funnel approach, we take brands exactly where it counts: to customers at the moment they are deciding what to buy. Using a hybrid ecosystem combining pharmacy screens, geolocalised mobile advertising and drive-to-store technology, AdKaora is now able to turn advertising into concrete action, and pharmacies into true physical media touchpoints. With the ability to measure real insights and sales uplift, we guarantee brands not only visibility, but also performance. We would like to thank Filorga for their trust, given the sales results, and for sharing this strategy with us,’ says Davide Tran, MarTech Director of Mondadori Media.